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[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:12.21,0:00:16.86,Default,,0000,0000,0000,,Today I'm going to share ten ways\Nto make better presentations,
Dialogue: 0,0:00:16.86,0:00:20.84,Default,,0000,0000,0000,,and these are the lessons\NI have garnered over the years
Dialogue: 0,0:00:20.84,0:00:23.48,Default,,0000,0000,0000,,from hanging out with storytellers.
Dialogue: 0,0:00:23.95,0:00:28.53,Default,,0000,0000,0000,,My job is I go around the world\Nhelping people with their presentations
Dialogue: 0,0:00:28.53,0:00:32.93,Default,,0000,0000,0000,,and especially in business,\Ndoing pitches and sharing ideas.
Dialogue: 0,0:00:32.93,0:00:38.64,Default,,0000,0000,0000,,I try to instill storytelling\Nelements into their talks,
Dialogue: 0,0:00:38.64,0:00:41.64,Default,,0000,0000,0000,,but as you might know or have seen,
Dialogue: 0,0:00:41.89,0:00:45.20,Default,,0000,0000,0000,,there are a lot of boring\Npresentations around the world.
Dialogue: 0,0:00:45.92,0:00:48.67,Default,,0000,0000,0000,,Has anyone here seen\Na boring presentation?
Dialogue: 0,0:00:49.23,0:00:50.92,Default,,0000,0000,0000,,I don't mean now, but ...
Dialogue: 0,0:00:50.92,0:00:51.93,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:51.93,0:00:53.06,Default,,0000,0000,0000,,Okay.
Dialogue: 0,0:00:53.06,0:00:56.20,Default,,0000,0000,0000,,So, this idea of going back -
Dialogue: 0,0:00:56.20,0:01:00.29,Default,,0000,0000,0000,,we can learn about the future\Nby looking at the past.
Dialogue: 0,0:01:00.29,0:01:03.53,Default,,0000,0000,0000,,I think that when it comes\Nto communication and visual communication,
Dialogue: 0,0:01:03.53,0:01:06.78,Default,,0000,0000,0000,,there are many lessons that we\Ncan garner from looking at the past.
Dialogue: 0,0:01:06.78,0:01:10.20,Default,,0000,0000,0000,,So one idea I mentioned\Ntwo years ago was "kamishibai."
Dialogue: 0,0:01:10.20,0:01:11.49,Default,,0000,0000,0000,,That's just one example.
Dialogue: 0,0:01:11.49,0:01:13.22,Default,,0000,0000,0000,,A very visual method,
Dialogue: 0,0:01:13.22,0:01:15.30,Default,,0000,0000,0000,,it goes back maybe to emaki scrolls,
Dialogue: 0,0:01:15.30,0:01:20.76,Default,,0000,0000,0000,,but certainly in the 1920s\Nand '30s and '40s,
Dialogue: 0,0:01:20.76,0:01:22.46,Default,,0000,0000,0000,,it was very popular.
Dialogue: 0,0:01:22.46,0:01:24.23,Default,,0000,0000,0000,,You have a storyteller;
Dialogue: 0,0:01:24.23,0:01:28.88,Default,,0000,0000,0000,,you have the visual with elements\Nwhich are easy to see for that audience,
Dialogue: 0,0:01:28.88,0:01:31.01,Default,,0000,0000,0000,,and you have an engaged audience.
Dialogue: 0,0:01:31.01,0:01:34.42,Default,,0000,0000,0000,,This sort of beautiful three-part harmony;
Dialogue: 0,0:01:34.42,0:01:38.16,Default,,0000,0000,0000,,that's the way presentations\Nshould be today as well.
Dialogue: 0,0:01:38.39,0:01:42.42,Default,,0000,0000,0000,,And storytelling is what makes\Nus human as part of our DNA;
Dialogue: 0,0:01:42.42,0:01:44.19,Default,,0000,0000,0000,,it's how we have evolved.
Dialogue: 0,0:01:44.19,0:01:48.56,Default,,0000,0000,0000,,Long before Homo sapiens could read,\Nof course, we were telling stories.
Dialogue: 0,0:01:48.56,0:01:50.98,Default,,0000,0000,0000,,And children, long before\Nthey can read and write,
Dialogue: 0,0:01:50.98,0:01:53.93,Default,,0000,0000,0000,,of course, they're sharing\Ninformation by telling stories
Dialogue: 0,0:01:53.93,0:01:57.79,Default,,0000,0000,0000,,and using storytelling elements\Neven in explanatory narratives.
Dialogue: 0,0:01:57.79,0:02:00.79,Default,,0000,0000,0000,,No matter what type of narrative it is,
Dialogue: 0,0:02:00.79,0:02:04.19,Default,,0000,0000,0000,,we can use, at least, many story elements
Dialogue: 0,0:02:04.19,0:02:07.32,Default,,0000,0000,0000,,that will really help\Nwith the engagement of our talks.
Dialogue: 0,0:02:07.32,0:02:09.15,Default,,0000,0000,0000,,And of course, it increases the drama.
Dialogue: 0,0:02:09.15,0:02:12.05,Default,,0000,0000,0000,,(Dramatic music plays)
Dialogue: 0,0:02:13.69,0:02:18.41,Default,,0000,0000,0000,,We like to add a bit of drama\Ninto presentations whenever we can.
Dialogue: 0,0:02:18.41,0:02:22.79,Default,,0000,0000,0000,,So I and my wife and our family,\Nwe live in Nara,
Dialogue: 0,0:02:22.79,0:02:25.22,Default,,0000,0000,0000,,which is just down the street from here.
Dialogue: 0,0:02:25.22,0:02:30.75,Default,,0000,0000,0000,,And my project, our project\Nis to raise two small children.
Dialogue: 0,0:02:30.75,0:02:34.24,Default,,0000,0000,0000,,So I am what they call in Japan "ikumen."
Dialogue: 0,0:02:34.24,0:02:35.62,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:35.62,0:02:37.95,Default,,0000,0000,0000,,My job is to take kids\Nto school and pick them up
Dialogue: 0,0:02:37.95,0:02:39.96,Default,,0000,0000,0000,,and try to be a big part of their life,
Dialogue: 0,0:02:39.96,0:02:40.99,Default,,0000,0000,0000,,as much as a I can.
Dialogue: 0,0:02:40.99,0:02:44.29,Default,,0000,0000,0000,,So, the experts always say\Nyou shouldn't watch TV with little kids,
Dialogue: 0,0:02:44.29,0:02:47.89,Default,,0000,0000,0000,,and we don't watch TV,\Nbut we watch a lot of DVDs in English.
Dialogue: 0,0:02:47.89,0:02:50.13,Default,,0000,0000,0000,,It's a kind of "isseki-nicho":
Dialogue: 0,0:02:50.30,0:02:51.56,Default,,0000,0000,0000,,we can have entertainment,
Dialogue: 0,0:02:51.56,0:02:53.86,Default,,0000,0000,0000,,but we can also learn English\Nat the same time.
Dialogue: 0,0:02:53.86,0:02:57.68,Default,,0000,0000,0000,,And we have watched\Nevery Pixar film ever made,
Dialogue: 0,0:02:57.77,0:02:59.62,Default,,0000,0000,0000,,dozens and dozens of times.
Dialogue: 0,0:02:59.62,0:03:01.06,Default,,0000,0000,0000,,So perhaps I should call this:
Dialogue: 0,0:03:01.06,0:03:03.26,Default,,0000,0000,0000,,"Ten ways to make better presentations:
Dialogue: 0,0:03:03.26,0:03:06.38,Default,,0000,0000,0000,,Lessons I have learned\Nfrom watching too many Pixar films."
Dialogue: 0,0:03:06.38,0:03:07.93,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:07.93,0:03:09.30,Default,,0000,0000,0000,,So, let's get started.
Dialogue: 0,0:03:09.30,0:03:11.32,Default,,0000,0000,0000,,The first one that great presenters do,
Dialogue: 0,0:03:11.32,0:03:16.54,Default,,0000,0000,0000,,as all the presenters you will see today\Nand at past TEDxKyoto events,
Dialogue: 0,0:03:16.54,0:03:18.04,Default,,0000,0000,0000,,is they turn off the computer.
Dialogue: 0,0:03:18.04,0:03:20.51,Default,,0000,0000,0000,,Even if they are going to use technology,
Dialogue: 0,0:03:20.51,0:03:22.30,Default,,0000,0000,0000,,they know, as John Cleese said,
Dialogue: 0,0:03:22.30,0:03:24.65,Default,,0000,0000,0000,,we don't know where great ideas\Ncome from exactly,
Dialogue: 0,0:03:24.65,0:03:27.76,Default,,0000,0000,0000,,but we do know that they\Ndo not come from the laptop.
Dialogue: 0,0:03:27.76,0:03:29.35,Default,,0000,0000,0000,,So turn off your smartphones,
Dialogue: 0,0:03:29.35,0:03:32.91,Default,,0000,0000,0000,,turn off all technology\Nin the preparation stage.
Dialogue: 0,0:03:32.91,0:03:34.31,Default,,0000,0000,0000,,This is key.
Dialogue: 0,0:03:34.31,0:03:35.91,Default,,0000,0000,0000,,Do not start here.
Dialogue: 0,0:03:35.91,0:03:38.83,Default,,0000,0000,0000,,If you went into Google,\Ncertainly if you went into Apple -
Dialogue: 0,0:03:38.83,0:03:40.83,Default,,0000,0000,0000,,where I used to work many years ago -
Dialogue: 0,0:03:40.83,0:03:45.05,Default,,0000,0000,0000,,technology companies, but you'll see\Npaper and whiteboards everywhere
Dialogue: 0,0:03:45.05,0:03:47.40,Default,,0000,0000,0000,,because paper is still very, very useful -
Dialogue: 0,0:03:47.40,0:03:48.76,Default,,0000,0000,0000,,such as Post it Notes -
Dialogue: 0,0:03:48.76,0:03:50.43,Default,,0000,0000,0000,,to get your ideas down,
Dialogue: 0,0:03:50.43,0:03:54.79,Default,,0000,0000,0000,,and then you can go to technology\Nif you want to use multimedia.
Dialogue: 0,0:03:54.79,0:03:56.93,Default,,0000,0000,0000,,One of my students sent me this:
Dialogue: 0,0:03:57.29,0:03:59.55,Default,,0000,0000,0000,,best use of a Windows PC ever.
Dialogue: 0,0:03:59.55,0:04:00.95,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:00.95,0:04:03.02,Default,,0000,0000,0000,,I'm just kidding; I love Bill Gates.
Dialogue: 0,0:04:04.18,0:04:06.76,Default,,0000,0000,0000,,Alright, number two\Nis the audience comes first.
Dialogue: 0,0:04:06.76,0:04:09.04,Default,,0000,0000,0000,,So put the audience first, of course.
Dialogue: 0,0:04:09.04,0:04:11.34,Default,,0000,0000,0000,,So I always say -\Nbecause people always ask me:
Dialogue: 0,0:04:11.34,0:04:13.14,Default,,0000,0000,0000,,"I want to tell my story,
Dialogue: 0,0:04:13.14,0:04:15.13,Default,,0000,0000,0000,,so how can I connect\Nwith the audience?" -
Dialogue: 0,0:04:15.13,0:04:19.15,Default,,0000,0000,0000,,just remember that your story\Nis really their story
Dialogue: 0,0:04:19.15,0:04:20.73,Default,,0000,0000,0000,,if you approach it right.
Dialogue: 0,0:04:20.73,0:04:23.94,Default,,0000,0000,0000,,The plot, what you say\Nand the description of your events
Dialogue: 0,0:04:23.94,0:04:25.24,Default,,0000,0000,0000,,are unique to you,
Dialogue: 0,0:04:25.24,0:04:28.87,Default,,0000,0000,0000,,but the theme is universal,\Nso they can relate to it.
Dialogue: 0,0:04:28.87,0:04:31.22,Default,,0000,0000,0000,,Later I'll show an example of that.
Dialogue: 0,0:04:31.22,0:04:33.38,Default,,0000,0000,0000,,Andrew Stanton, from Pixar,
Dialogue: 0,0:04:33.38,0:04:37.03,Default,,0000,0000,0000,,he directed and wrote\N"[Finding] Nemo" and many others,
Dialogue: 0,0:04:37.03,0:04:38.70,Default,,0000,0000,0000,,he spoke in a TED talk about this.
Dialogue: 0,0:04:38.70,0:04:42.03,Default,,0000,0000,0000,,He said you've got to make\Nthe audience care.
Dialogue: 0,0:04:42.03,0:04:45.05,Default,,0000,0000,0000,,Whether it's a monomyth, a true story,
Dialogue: 0,0:04:45.05,0:04:46.55,Default,,0000,0000,0000,,or it's a lecture,
Dialogue: 0,0:04:46.55,0:04:47.99,Default,,0000,0000,0000,,make the audience care.
Dialogue: 0,0:04:47.99,0:04:49.33,Default,,0000,0000,0000,,As he says, "Make me care.
Dialogue: 0,0:04:49.33,0:04:54.36,Default,,0000,0000,0000,,Please - emotionally, intellectually,\Naesthetically - just make me care."
Dialogue: 0,0:04:54.36,0:04:55.66,Default,,0000,0000,0000,,That's half the battle.
Dialogue: 0,0:04:55.66,0:04:58.87,Default,,0000,0000,0000,,So if you show empathy for your audience\Nin the preparation stage,
Dialogue: 0,0:04:58.87,0:05:00.99,Default,,0000,0000,0000,,that will make all the difference.
Dialogue: 0,0:05:00.99,0:05:03.70,Default,,0000,0000,0000,,Number three is to have a solid structure.
Dialogue: 0,0:05:03.70,0:05:06.15,Default,,0000,0000,0000,,One of my favorite filmmakers\Nis Billy Wilder.
Dialogue: 0,0:05:06.15,0:05:10.03,Default,,0000,0000,0000,,As he says, "[Story] needs\Narchitectural structure,
Dialogue: 0,0:05:10.03,0:05:12.69,Default,,0000,0000,0000,,which is completely" lost -
Dialogue: 0,0:05:12.69,0:05:16.33,Default,,0000,0000,0000,,you don't see it\Nwhen you see the actual movie,
Dialogue: 0,0:05:16.33,0:05:18.38,Default,,0000,0000,0000,,and it's the same with presentations.
Dialogue: 0,0:05:18.38,0:05:19.90,Default,,0000,0000,0000,,The structure is there;
Dialogue: 0,0:05:19.90,0:05:21.45,Default,,0000,0000,0000,,the audience isn't aware of it
Dialogue: 0,0:05:21.45,0:05:24.17,Default,,0000,0000,0000,,because they're just listening,\Nand they're understanding,
Dialogue: 0,0:05:24.17,0:05:25.85,Default,,0000,0000,0000,,and they're engaged with your talk.
Dialogue: 0,0:05:25.85,0:05:28.43,Default,,0000,0000,0000,,So there is sort of\Na basic shape to story, right?
Dialogue: 0,0:05:28.43,0:05:29.63,Default,,0000,0000,0000,,You've heard this before:
Dialogue: 0,0:05:29.63,0:05:33.09,Default,,0000,0000,0000,,there's a beginning\Nand a middle and an end.
Dialogue: 0,0:05:33.09,0:05:34.39,Default,,0000,0000,0000,,And that's somewhat useful,
Dialogue: 0,0:05:34.39,0:05:37.76,Default,,0000,0000,0000,,but a wiener dog has\Na beginning, a middle and an end.
Dialogue: 0,0:05:38.03,0:05:40.32,Default,,0000,0000,0000,,So in and of itself,\Nthat's not too useful.
Dialogue: 0,0:05:40.32,0:05:41.39,Default,,0000,0000,0000,,But it's really true.
Dialogue: 0,0:05:41.39,0:05:43.49,Default,,0000,0000,0000,,There is the beginning,\Nwhich is exposition
Dialogue: 0,0:05:43.49,0:05:46.40,Default,,0000,0000,0000,,where you make it clear\Nwhat the stakes are, what's at risk;
Dialogue: 0,0:05:46.40,0:05:47.84,Default,,0000,0000,0000,,and then there's the conflict,
Dialogue: 0,0:05:47.84,0:05:50.21,Default,,0000,0000,0000,,the problems in the middle,\Nthe rising tension;
Dialogue: 0,0:05:50.21,0:05:52.20,Default,,0000,0000,0000,,and some sort\Nof resolution at the end.
Dialogue: 0,0:05:52.20,0:05:54.27,Default,,0000,0000,0000,,So that's a good basic structure.
Dialogue: 0,0:05:54.27,0:05:56.59,Default,,0000,0000,0000,,Now, in the real world, a business,
Dialogue: 0,0:05:56.59,0:05:59.37,Default,,0000,0000,0000,,I use this model,\Nbut we focus on solutions
Dialogue: 0,0:05:59.37,0:06:03.36,Default,,0000,0000,0000,,because companies are usually\Nselling an idea or a product
Dialogue: 0,0:06:03.36,0:06:05.57,Default,,0000,0000,0000,,to help with this problem.
Dialogue: 0,0:06:05.57,0:06:07.41,Default,,0000,0000,0000,,So this is one activity
Dialogue: 0,0:06:07.41,0:06:10.32,Default,,0000,0000,0000,,that I do with college students\Nand with entrepreneurs.
Dialogue: 0,0:06:10.32,0:06:14.35,Default,,0000,0000,0000,,I have them first use\Na structure like this:
Dialogue: 0,0:06:14.35,0:06:19.64,Default,,0000,0000,0000,,Think about the ideal world\Nversus the actual world, reality;
Dialogue: 0,0:06:19.64,0:06:23.08,Default,,0000,0000,0000,,what is the problem that causes\Nthat reality that we have?
Dialogue: 0,0:06:23.08,0:06:26.33,Default,,0000,0000,0000,,And then what is the solution\Nthat you provide for that?
Dialogue: 0,0:06:26.33,0:06:27.75,Default,,0000,0000,0000,,So that's a good basic model.
Dialogue: 0,0:06:27.75,0:06:29.57,Default,,0000,0000,0000,,And then the students storyboard that.
Dialogue: 0,0:06:29.57,0:06:31.58,Default,,0000,0000,0000,,Really quickly,\Nthey put it up on the wall;
Dialogue: 0,0:06:31.58,0:06:34.98,Default,,0000,0000,0000,,they can show it to others,\Nand then we can refine it.
Dialogue: 0,0:06:34.98,0:06:36.09,Default,,0000,0000,0000,,We can ask questions.
Dialogue: 0,0:06:36.09,0:06:38.01,Default,,0000,0000,0000,,They get their ideas down.
Dialogue: 0,0:06:38.01,0:06:40.59,Default,,0000,0000,0000,,Then, later, they can go back\Nto the whiteboard
Dialogue: 0,0:06:40.59,0:06:42.87,Default,,0000,0000,0000,,and really plot out their ideas.
Dialogue: 0,0:06:42.87,0:06:45.94,Default,,0000,0000,0000,,But there's this basic structure,\Nwhich the audience doesn't see,
Dialogue: 0,0:06:45.94,0:06:50.91,Default,,0000,0000,0000,,but this really helps the entrepreneur\Nor the student get their ideas down.
Dialogue: 0,0:06:50.91,0:06:52.88,Default,,0000,0000,0000,,Next is to have a clear theme.
Dialogue: 0,0:06:52.88,0:06:54.52,Default,,0000,0000,0000,,And theme basically means message.
Dialogue: 0,0:06:54.52,0:06:55.53,Default,,0000,0000,0000,,What's your point?
Dialogue: 0,0:06:55.53,0:06:59.15,Default,,0000,0000,0000,,Have you ever seen a presentation\Nwhere you weren't sure what the point was?
Dialogue: 0,0:06:59.80,0:07:01.53,Default,,0000,0000,0000,,Not this one, I hope.
Dialogue: 0,0:07:02.16,0:07:03.65,Default,,0000,0000,0000,,So what is your message?
Dialogue: 0,0:07:03.65,0:07:04.77,Default,,0000,0000,0000,,So here's an example.
Dialogue: 0,0:07:04.77,0:07:08.24,Default,,0000,0000,0000,,This is Megumi, a filmmaker\Nwho spoke last year -
Dialogue: 0,0:07:08.24,0:07:10.06,Default,,0000,0000,0000,,if you haven't seen it, check it out -
Dialogue: 0,0:07:10.06,0:07:14.10,Default,,0000,0000,0000,,and my friend Patrick who's now\Nteaching at USC in Los Angeles -
Dialogue: 0,0:07:14.10,0:07:15.48,Default,,0000,0000,0000,,he gave a great presentation.
Dialogue: 0,0:07:15.48,0:07:18.01,Default,,0000,0000,0000,,Both of these presentations\Nwere fabulous,
Dialogue: 0,0:07:18.01,0:07:20.67,Default,,0000,0000,0000,,but they are very different -\Nthe plots are different.
Dialogue: 0,0:07:20.67,0:07:26.13,Default,,0000,0000,0000,,You have a young, female filmmaker\Ntalking about growing up as a hāfu,
Dialogue: 0,0:07:26.13,0:07:28.12,Default,,0000,0000,0000,,as a Japanese and an American,
Dialogue: 0,0:07:28.12,0:07:31.62,Default,,0000,0000,0000,,and then Patrick talking\Nabout what it's like to be a gay man
Dialogue: 0,0:07:31.62,0:07:33.70,Default,,0000,0000,0000,,and having to hide that,
Dialogue: 0,0:07:33.70,0:07:37.38,Default,,0000,0000,0000,,and then being able to come out later\Nand actually marry the love of his life,
Dialogue: 0,0:07:37.38,0:07:40.42,Default,,0000,0000,0000,,and to be totally open about that -\Nit's a great transformation.
Dialogue: 0,0:07:40.42,0:07:43.12,Default,,0000,0000,0000,,Very different content,\Nvery different plot,
Dialogue: 0,0:07:43.12,0:07:45.28,Default,,0000,0000,0000,,but they're both talking\Nabout the same thing,
Dialogue: 0,0:07:45.28,0:07:46.78,Default,,0000,0000,0000,,which is about being different.
Dialogue: 0,0:07:46.78,0:07:49.60,Default,,0000,0000,0000,,And both of these talks\Nreally resonated with the audience
Dialogue: 0,0:07:49.60,0:07:52.65,Default,,0000,0000,0000,,because most people\Nin the audience are not hāfu,
Dialogue: 0,0:07:52.65,0:07:55.13,Default,,0000,0000,0000,,most people in\Nthe audience were not gay,
Dialogue: 0,0:07:55.13,0:07:58.39,Default,,0000,0000,0000,,but they can relate\Nto the struggle and insecurities
Dialogue: 0,0:07:58.39,0:08:01.05,Default,,0000,0000,0000,,and all these types of universal themes.
Dialogue: 0,0:08:01.05,0:08:04.78,Default,,0000,0000,0000,,So your story is really their story,
Dialogue: 0,0:08:04.78,0:08:08.19,Default,,0000,0000,0000,,and if you approach it this way,\Nit can make all the difference.
Dialogue: 0,0:08:08.19,0:08:11.19,Default,,0000,0000,0000,,Number five is to remove the nonessential.
Dialogue: 0,0:08:11.19,0:08:13.02,Default,,0000,0000,0000,,So if you're a playwright -
Dialogue: 0,0:08:13.02,0:08:16.22,Default,,0000,0000,0000,,anyone who writes a film script\Nknows of Chekhov's gun.
Dialogue: 0,0:08:16.22,0:08:20.84,Default,,0000,0000,0000,,It goes like this: "Remove everything\Nthat has no relevance to the story."
Dialogue: 0,0:08:20.84,0:08:22.35,Default,,0000,0000,0000,,As he says, for example,
Dialogue: 0,0:08:22.35,0:08:26.72,Default,,0000,0000,0000,,"If you say in the first chapter\Nthat there is a rifle hanging on the wall,
Dialogue: 0,0:08:26.72,0:08:30.59,Default,,0000,0000,0000,,in the second or third chapter\Nit absolutely has to go off."
Dialogue: 0,0:08:30.59,0:08:33.46,Default,,0000,0000,0000,,So you never include anything\Nthat is superfluous;
Dialogue: 0,0:08:33.46,0:08:35.18,Default,,0000,0000,0000,,everything has a reason.
Dialogue: 0,0:08:35.18,0:08:37.19,Default,,0000,0000,0000,,Number six: hook them early.
Dialogue: 0,0:08:37.19,0:08:38.70,Default,,0000,0000,0000,,Wasn't George great?
Dialogue: 0,0:08:38.70,0:08:40.65,Default,,0000,0000,0000,,Did you like that talk?
Dialogue: 0,0:08:40.65,0:08:44.04,Default,,0000,0000,0000,,How many people were here live\Nfor that in the spring?
Dialogue: 0,0:08:44.04,0:08:45.49,Default,,0000,0000,0000,,It was amazing to see it live.
Dialogue: 0,0:08:45.49,0:08:48.59,Default,,0000,0000,0000,,But he came out,\Nthere was no formalities -
Dialogue: 0,0:08:48.59,0:08:51.96,Default,,0000,0000,0000,,no thank you, I'd like to thank\Nmy mother; I'd like to thank my father;
Dialogue: 0,0:08:51.96,0:08:53.86,Default,,0000,0000,0000,,I'd like to thank the Prime Minister -
Dialogue: 0,0:08:53.86,0:08:54.99,Default,,0000,0000,0000,,none of that.
Dialogue: 0,0:08:54.99,0:08:58.12,Default,,0000,0000,0000,,He just got started with this line:
Dialogue: 0,0:08:58.12,0:09:01.19,Default,,0000,0000,0000,,"I'm a veteran\Nof the Starship Enterprise."
Dialogue: 0,0:09:01.35,0:09:03.62,Default,,0000,0000,0000,,And right away, he had the audience,
Dialogue: 0,0:09:03.62,0:09:05.97,Default,,0000,0000,0000,,and he had them in [his] hand\Nfor that 20 minutes.
Dialogue: 0,0:09:05.97,0:09:07.45,Default,,0000,0000,0000,,It was amazing.
Dialogue: 0,0:09:07.45,0:09:09.87,Default,,0000,0000,0000,,Have that connection,\Nsort of break the ice,
Dialogue: 0,0:09:09.87,0:09:12.82,Default,,0000,0000,0000,,and then he goes on\Nwith this great narrative,
Dialogue: 0,0:09:12.82,0:09:15.11,Default,,0000,0000,0000,,this great journey that he took us on;
Dialogue: 0,0:09:15.11,0:09:16.57,Default,,0000,0000,0000,,it's a wonderful example.
Dialogue: 0,0:09:16.57,0:09:19.20,Default,,0000,0000,0000,,Number seven: show a clear conflict.
Dialogue: 0,0:09:19.20,0:09:20.32,Default,,0000,0000,0000,,What is the problem?
Dialogue: 0,0:09:20.32,0:09:22.18,Default,,0000,0000,0000,,This is a book called "Story Proof,"
Dialogue: 0,0:09:22.18,0:09:25.38,Default,,0000,0000,0000,,that looks at the scientific\Nreasons why story works.
Dialogue: 0,0:09:25.38,0:09:26.84,Default,,0000,0000,0000,,In his definition, he says,
Dialogue: 0,0:09:26.84,0:09:28.58,Default,,0000,0000,0000,,"A character-based narration
Dialogue: 0,0:09:28.58,0:09:31.74,Default,,0000,0000,0000,,of a character's struggles\Nto overcome obstacles
Dialogue: 0,0:09:31.74,0:09:33.44,Default,,0000,0000,0000,,and reach an important goal."
Dialogue: 0,0:09:33.44,0:09:35.19,Default,,0000,0000,0000,,So that is story.
Dialogue: 0,0:09:35.19,0:09:41.04,Default,,0000,0000,0000,,The key: character struggles to overcome\Nsome obstacle to reach a goal.
Dialogue: 0,0:09:41.28,0:09:43.07,Default,,0000,0000,0000,,There it is again: character,
Dialogue: 0,0:09:43.07,0:09:44.22,Default,,0000,0000,0000,,struggle,
Dialogue: 0,0:09:44.22,0:09:46.38,Default,,0000,0000,0000,,obstacles and goal.
Dialogue: 0,0:09:46.38,0:09:50.61,Default,,0000,0000,0000,,So you can think of these three,\Ncharacter, struggles and goal -
Dialogue: 0,0:09:50.61,0:09:52.13,Default,,0000,0000,0000,,well, we can apply it here.
Dialogue: 0,0:09:52.13,0:09:56.15,Default,,0000,0000,0000,,So you'll forgive me\Nfor this very juvenile animation;
Dialogue: 0,0:09:56.15,0:09:58.07,Default,,0000,0000,0000,,I had a four-year-old help me with this.
Dialogue: 0,0:09:58.07,0:10:00.37,Default,,0000,0000,0000,,So there you are,\Nour protagonist, walking around
Dialogue: 0,0:10:00.37,0:10:01.53,Default,,0000,0000,0000,,and there's an obstacle.
Dialogue: 0,0:10:01.53,0:10:04.22,Default,,0000,0000,0000,,Suddenly there's a wall,\Nand he struggles with it,
Dialogue: 0,0:10:04.22,0:10:05.76,Default,,0000,0000,0000,,and it's not working.
Dialogue: 0,0:10:05.76,0:10:06.91,Default,,0000,0000,0000,,In the business world,
Dialogue: 0,0:10:06.91,0:10:11.10,Default,,0000,0000,0000,,perhaps we can offer\Nsome solution to try to help him.
Dialogue: 0,0:10:11.10,0:10:13.93,Default,,0000,0000,0000,,So we give, metaphorically,\Nwe give a rope.
Dialogue: 0,0:10:13.93,0:10:15.84,Default,,0000,0000,0000,,And our protagonist struggles some more,
Dialogue: 0,0:10:15.84,0:10:17.69,Default,,0000,0000,0000,,but he's doing better.
Dialogue: 0,0:10:17.69,0:10:20.36,Default,,0000,0000,0000,,There's still struggle;\Nthere's still rising tension:
Dialogue: 0,0:10:20.36,0:10:22.70,Default,,0000,0000,0000,,Will he make it? Will he\Nmake it? Will he make it?
Dialogue: 0,0:10:22.70,0:10:25.36,Default,,0000,0000,0000,,Yes, and he's transformed.
Dialogue: 0,0:10:25.36,0:10:28.49,Default,,0000,0000,0000,,So you could apply this to many types\Nof presentations, obviously.
Dialogue: 0,0:10:28.49,0:10:30.34,Default,,0000,0000,0000,,I can see you're thinking about this.
Dialogue: 0,0:10:30.34,0:10:33.19,Default,,0000,0000,0000,,Character, struggle and goal.
Dialogue: 0,0:10:33.19,0:10:36.66,Default,,0000,0000,0000,,Alright. Number eight:\Ndemonstrate a clear change.
Dialogue: 0,0:10:36.66,0:10:38.54,Default,,0000,0000,0000,,Again, showing a wonderful example,
Dialogue: 0,0:10:38.54,0:10:42.55,Default,,0000,0000,0000,,this is Alex Kerr last year,\Ntalking about his great work
Dialogue: 0,0:10:42.92,0:10:48.40,Default,,0000,0000,0000,,where he redoes, reforms, these old -\N300 years or older - houses in Iya,
Dialogue: 0,0:10:48.40,0:10:49.41,Default,,0000,0000,0000,,for example.
Dialogue: 0,0:10:49.41,0:10:51.63,Default,,0000,0000,0000,,This is a great example;\Nit's very visceral -
Dialogue: 0,0:10:51.63,0:10:54.35,Default,,0000,0000,0000,,sort of what Al Gore used to do\Nwith "Inconvenient Truth -
Dialogue: 0,0:10:54.35,0:10:55.69,Default,,0000,0000,0000,,show before, after.
Dialogue: 0,0:10:55.69,0:10:57.94,Default,,0000,0000,0000,,That really hits people\Nat an intellectual level
Dialogue: 0,0:10:57.94,0:10:59.32,Default,,0000,0000,0000,,but also at a visceral level.
Dialogue: 0,0:10:59.32,0:11:03.32,Default,,0000,0000,0000,,This is before, and this is after;\Nit shows a very clear change.
Dialogue: 0,0:11:03.32,0:11:06.43,Default,,0000,0000,0000,,And of course, life is change;\Nlife is all about change.
Dialogue: 0,0:11:06.43,0:11:09.84,Default,,0000,0000,0000,,Our cells are changing constantly;\Nnothing stays the same.
Dialogue: 0,0:11:09.84,0:11:11.69,Default,,0000,0000,0000,,And every time we get on stage,
Dialogue: 0,0:11:11.69,0:11:13.91,Default,,0000,0000,0000,,every time we give\Na lecture or presentation
Dialogue: 0,0:11:13.91,0:11:15.84,Default,,0000,0000,0000,,we're talking about some kind of change.
Dialogue: 0,0:11:15.84,0:11:17.62,Default,,0000,0000,0000,,If you're not talking about a change,
Dialogue: 0,0:11:17.62,0:11:20.39,Default,,0000,0000,0000,,there's probably no reason\Nto actually be on stage.
Dialogue: 0,0:11:20.39,0:11:24.37,Default,,0000,0000,0000,,Next is to show or do\Nsomething unexpected.
Dialogue: 0,0:11:24.37,0:11:26.70,Default,,0000,0000,0000,,This is a book I often\Nrecommend: "Made to Stick."
Dialogue: 0,0:11:26.70,0:11:29.58,Default,,0000,0000,0000,,It also has a Japanese translation.
Dialogue: 0,0:11:29.58,0:11:34.72,Default,,0000,0000,0000,,One of the key ways to make an idea stick\Nis to do something unexpected.
Dialogue: 0,0:11:34.72,0:11:37.21,Default,,0000,0000,0000,,So, do you remember\N"The Empire Strikes Back"?
Dialogue: 0,0:11:37.21,0:11:39.03,Default,,0000,0000,0000,,"Star Wars: The Empire Strikes Back,"
Dialogue: 0,0:11:39.03,0:11:42.70,Default,,0000,0000,0000,,a long time ago - I saw it live\Nbefore, you know, before video.
Dialogue: 0,0:11:42.70,0:11:44.18,Default,,0000,0000,0000,,But remember when Darth Vader -
Dialogue: 0,0:11:44.18,0:11:48.54,Default,,0000,0000,0000,,that shocking moment when he says,\N"No, Luke. I am your father"?
Dialogue: 0,0:11:48.54,0:11:51.11,Default,,0000,0000,0000,,You remember where you were\Nwhen that happened, right?
Dialogue: 0,0:11:51.11,0:11:54.08,Default,,0000,0000,0000,,So you've probably seen\Nthis meme on the internet:
Dialogue: 0,0:11:54.08,0:11:56.80,Default,,0000,0000,0000,,what would happen when a cat\Nsees this for the first time?
Dialogue: 0,0:11:56.80,0:12:00.79,Default,,0000,0000,0000,,(Video) No, I am your father.
Dialogue: 0,0:12:07.12,0:12:08.39,Default,,0000,0000,0000,,No!
Dialogue: 0,0:12:09.12,0:12:10.100,Default,,0000,0000,0000,,It's not true.
Dialogue: 0,0:12:12.36,0:12:13.97,Default,,0000,0000,0000,,Garr Reynolds: So, shocking.
Dialogue: 0,0:12:13.97,0:12:18.07,Default,,0000,0000,0000,,So what can you do to make\Nyour audience feel like this cat?
Dialogue: 0,0:12:18.07,0:12:21.76,Default,,0000,0000,0000,,Somehow, you have to put\Nthe unexpected in there.
Dialogue: 0,0:12:21.76,0:12:24.37,Default,,0000,0000,0000,,Number ten is to make them feel something.
Dialogue: 0,0:12:24.37,0:12:25.71,Default,,0000,0000,0000,,Yes, you need data.
Dialogue: 0,0:12:25.71,0:12:26.94,Default,,0000,0000,0000,,Yes, you need evidence.
Dialogue: 0,0:12:26.94,0:12:31.10,Default,,0000,0000,0000,,But often or almost always\Nthat is not enough to work.
Dialogue: 0,0:12:31.10,0:12:34.01,Default,,0000,0000,0000,,So again, we'll look\Nat an example from last year,
Dialogue: 0,0:12:34.01,0:12:36.86,Default,,0000,0000,0000,,but this is a book I want\Nto recommend, by Stephen Denning.
Dialogue: 0,0:12:36.86,0:12:38.94,Default,,0000,0000,0000,,Stephen Denning\Nused to be with World Bank,
Dialogue: 0,0:12:38.94,0:12:40.56,Default,,0000,0000,0000,,had a long career with World Bank,
Dialogue: 0,0:12:40.56,0:12:41.81,Default,,0000,0000,0000,,very analytic,
Dialogue: 0,0:12:41.81,0:12:44.42,Default,,0000,0000,0000,,very so-called left brain, all numbers,
Dialogue: 0,0:12:44.42,0:12:46.93,Default,,0000,0000,0000,,but as he says here: time and time again,
Dialogue: 0,0:12:46.93,0:12:50.96,Default,,0000,0000,0000,,the only thing that would work\Nwhen you wanted to get people to change,
Dialogue: 0,0:12:50.96,0:12:52.76,Default,,0000,0000,0000,,to actually change their behavior
Dialogue: 0,0:12:52.76,0:12:54.81,Default,,0000,0000,0000,,or to get excited about your idea
Dialogue: 0,0:12:54.81,0:12:56.94,Default,,0000,0000,0000,,was through story.
Dialogue: 0,0:12:56.94,0:12:59.61,Default,,0000,0000,0000,,Of course, they have data;\Nof course, they have evidence,
Dialogue: 0,0:12:59.61,0:13:01.71,Default,,0000,0000,0000,,but that alone wouldn't work.
Dialogue: 0,0:13:01.71,0:13:03.67,Default,,0000,0000,0000,,So this is John Gathright.
Dialogue: 0,0:13:03.67,0:13:05.68,Default,,0000,0000,0000,,He was the final presenter last year.
Dialogue: 0,0:13:05.68,0:13:08.54,Default,,0000,0000,0000,,He has an amazing project\Nwhere he helps kids
Dialogue: 0,0:13:08.54,0:13:12.90,Default,,0000,0000,0000,,who have horrible physical challenges\Nand emotional challenges,
Dialogue: 0,0:13:12.90,0:13:14.68,Default,,0000,0000,0000,,and he takes them up into trees,
Dialogue: 0,0:13:14.68,0:13:16.50,Default,,0000,0000,0000,,sometimes very high into trees.
Dialogue: 0,0:13:16.50,0:13:20.12,Default,,0000,0000,0000,,And he showed in his presentation,\Nthrough data and evidence,
Dialogue: 0,0:13:20.12,0:13:24.69,Default,,0000,0000,0000,,that trees have a healing effect,\Nphysically and emotionally.
Dialogue: 0,0:13:24.90,0:13:28.06,Default,,0000,0000,0000,,But it was this last example,\Nperhaps you recall, of Nana,
Dialogue: 0,0:13:28.06,0:13:29.12,Default,,0000,0000,0000,,where he showed her -
Dialogue: 0,0:13:29.12,0:13:32.98,Default,,0000,0000,0000,,she never smiles; she can't control\Nher body and her facial expressions,
Dialogue: 0,0:13:32.98,0:13:35.44,Default,,0000,0000,0000,,and they didn't know if she could make it.
Dialogue: 0,0:13:35.44,0:13:38.11,Default,,0000,0000,0000,,And he's telling this narrative\Nalong with these visuals,
Dialogue: 0,0:13:38.11,0:13:41.31,Default,,0000,0000,0000,,and when she got up there,\Nshe changed, and she's smiling.
Dialogue: 0,0:13:41.31,0:13:44.92,Default,,0000,0000,0000,,John said that the mother said,\N"I've never seen this face before;
Dialogue: 0,0:13:44.92,0:13:50.00,Default,,0000,0000,0000,,smiling - that's my little girl smiling\Nfor the first time because of trees."
Dialogue: 0,0:13:50.00,0:13:54.14,Default,,0000,0000,0000,,Now, again, John showed\Nthe data behind it,
Dialogue: 0,0:13:54.14,0:13:58.93,Default,,0000,0000,0000,,but when you also put in the visual,\Nthis is transformation,
Dialogue: 0,0:13:58.93,0:14:01.14,Default,,0000,0000,0000,,and this hits people\Nat an emotional level too.
Dialogue: 0,0:14:01.14,0:14:02.48,Default,,0000,0000,0000,,And on that day,
Dialogue: 0,0:14:02.48,0:14:05.17,Default,,0000,0000,0000,,I remember there were many people\Ncrying in the audience,
Dialogue: 0,0:14:05.17,0:14:08.18,Default,,0000,0000,0000,,and they're going to remember\Nthat presentation for a long time.
Dialogue: 0,0:14:08.18,0:14:09.97,Default,,0000,0000,0000,,So I said ten, but there's one more.
Dialogue: 0,0:14:09.97,0:14:12.43,Default,,0000,0000,0000,,Number 11 is to be authentic.
Dialogue: 0,0:14:12.43,0:14:15.78,Default,,0000,0000,0000,,Well, then people say, "Well, great,\Nauthentic. How do I be authentic?
Dialogue: 0,0:14:15.78,0:14:18.81,Default,,0000,0000,0000,,Everyone says be authentic.\NWhat's the magic formula?"
Dialogue: 0,0:14:18.81,0:14:22.07,Default,,0000,0000,0000,,And the formula is to be vulnerable,
Dialogue: 0,0:14:22.07,0:14:24.65,Default,,0000,0000,0000,,to allow yourself vulnerability,
Dialogue: 0,0:14:25.12,0:14:26.42,Default,,0000,0000,0000,,to take a risk.
Dialogue: 0,0:14:26.42,0:14:30.39,Default,,0000,0000,0000,,Often our school system in Japan\Ndoesn't encourage that type of thinking,
Dialogue: 0,0:14:30.39,0:14:31.75,Default,,0000,0000,0000,,but great communicators,
Dialogue: 0,0:14:31.75,0:14:35.45,Default,,0000,0000,0000,,all the Japanese presenters\Nwe've had over the last two years
Dialogue: 0,0:14:35.45,0:14:36.76,Default,,0000,0000,0000,,have all taken a risk,
Dialogue: 0,0:14:36.76,0:14:39.33,Default,,0000,0000,0000,,and they've allowed themselves\Nto be vulnerable
Dialogue: 0,0:14:39.33,0:14:42.18,Default,,0000,0000,0000,,as they put themselves up here on stage.
Dialogue: 0,0:14:42.18,0:14:45.77,Default,,0000,0000,0000,,So it's been a great\Ntwo years: 2012, 2013.
Dialogue: 0,0:14:45.77,0:14:48.34,Default,,0000,0000,0000,,What follows will also be amazing.
Dialogue: 0,0:14:48.34,0:14:51.98,Default,,0000,0000,0000,,So the question\Nthen is "What's your story?"
Dialogue: 0,0:14:51.98,0:14:53.89,Default,,0000,0000,0000,,The world is waiting to hear it.
Dialogue: 0,0:14:53.89,0:14:55.64,Default,,0000,0000,0000,,So please enjoy the rest of the day,
Dialogue: 0,0:14:55.64,0:14:59.50,Default,,0000,0000,0000,,and then we hope to see you\Nback here on this stage next year.
Dialogue: 0,0:14:59.50,0:15:01.65,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:15:01.65,0:15:03.45,Default,,0000,0000,0000,,(Applause)