0:00:10.482,0:00:14.755 So, what is your purpose in life? 0:00:14.755,0:00:15.892 And why are we here? 0:00:15.892,0:00:17.304 I have been asking myself 0:00:17.304,0:00:20.433 the same question over and over[br]since I was born, 0:00:20.433,0:00:22.965 since I remember anything. 0:00:23.080,0:00:23.965 And just recently, 0:00:24.265,0:00:25.594 I started doing something 0:00:25.594,0:00:26.594 very incredible. 0:00:26.594,0:00:28.785 I started doing photography. 0:00:28.785,0:00:32.324 And that's how I discovered[br]my purpose in life. 0:00:32.324,0:00:35.255 This is me when I was like five years old 0:00:35.255,0:00:36.475 with a little camera. 0:00:36.475,0:00:37.292 I didn't know 0:00:37.292,0:00:38.109 how to operate it. 0:00:38.109,0:00:38.926 I was just posing 0:00:38.926,0:00:39.966 with a little camera 0:00:39.966,0:00:41.006 that my mother gave to me. 0:00:41.006,0:00:43.866 I was just having fun with it, you know, 0:00:43.866,0:00:45.255 and after that I never picked up 0:00:45.255,0:00:49.406 any artistic side in any forms -- 0:00:49.406,0:00:51.226 drawing, painting -- nothing, 0:00:51.226,0:00:54.197 because in school, [br]my teacher always told me 0:00:54.197,0:00:55.766 that I was horrible at art. 0:00:55.766,0:00:58.256 I couldn't do anything[br]that he told me to do. 0:00:58.256,0:01:00.376 I couldn't follow[br]any simple instruction -- 0:01:00.376,0:01:02.678 to draw a circle, to paint -- 0:01:02.678,0:01:05.787 in -- , you know, in a simple color,[br]I couldn't do it. 0:01:05.787,0:01:08.946 So, I never really used my ability 0:01:08.946,0:01:12.477 to do anything in the artistic world. 0:01:12.477,0:01:16.146 This is me with my life-partner 0:01:16.146,0:01:18.318 who I spent the last eight years with. 0:01:18.318,0:01:20.879 And we travelled the world[br]in a small plane. 0:01:20.879,0:01:26.450 And sadly I had a really bad fear[br]of flying. 0:01:26.450,0:01:30.390 Everytime I flew, I had to pray to God 0:01:30.390,0:01:33.350 like -- we have to make it[br]to the next destination. 0:01:33.350,0:01:35.810 But I picked up photography 0:01:35.810,0:01:37.920 as the tool to escape from my fear. 0:01:37.920,0:01:43.130 And I captured the most incredible photos 0:01:43.130,0:01:45.282 from all over the world from the plane. 0:01:45.282,0:01:48.002 I could see the changes[br]in the environment, 0:01:48.002,0:01:49.901 in the people, in the culture. 0:01:49.901,0:01:52.181 And these are the important things 0:01:52.181,0:01:53.941 that are slowly disappearing 0:01:53.941,0:01:56.401 from this surface of the planet earth. 0:01:56.401,0:02:00.132 So, I captured these pictures[br]from the air. 0:02:00.132,0:02:03.862 And then later on I became[br]a fashion photographer 0:02:03.862,0:02:05.732 but that wasn't enough for me. 0:02:05.732,0:02:07.603 To take beautiful photo 0:02:07.603,0:02:08.632 of beautiful clothes 0:02:08.632,0:02:10.794 crazy clothes like this -- 0:02:10.794,0:02:13.902 make-up, shoes -- [br]is not enough for me. 0:02:13.902,0:02:16.304 And then, I talked to my partner 0:02:16.304,0:02:18.266 and I thought he could use our abilities 0:02:18.266,0:02:20.063 to do something, to make a change, 0:02:20.063,0:02:22.903 to make the difference to this world. 0:02:22.903,0:02:25.213 So we started a lot of projects, 0:02:25.213,0:02:26.813 mainly with animals. 0:02:26.813,0:02:29.395 Because I couldn't deal with human being. 0:02:29.395,0:02:32.723 We started transporting animals 0:02:32.723,0:02:34.124 from one place to another, 0:02:34.124,0:02:36.287 releasing the gibbon back to the wild 0:02:36.287,0:02:38.704 from the cage into the forest[br]of Chiang Mai. 0:02:38.704,0:02:41.625 We have been doing that[br]for a few years now 0:02:41.625,0:02:42.956 and it's quite successful. 0:02:42.956,0:02:46.766 So Chiang Mai has gibbons[br]in the wild now, again 0:02:46.766,0:02:49.745 and these are the dugongs, the manatees; 0:02:49.745,0:02:52.447 A lot of people didn't know that[br]they exist in Thailand. 0:02:52.447,0:02:55.046 We have a lot of these animals[br]in the sea of Trang 0:02:55.046,0:02:56.996 called Koh Talibong, 0:02:56.996,0:02:59.126 And we just did[br]the flight survey last month 0:02:59.126,0:03:01.697 and the numbers have still[br]been rising and that's good. 0:03:01.697,0:03:06.517 There're the big heards[br]of dugongs as well, in Trang. 0:03:06.517,0:03:09.498 incredible animal, [br]and this is the Bryde's whale. 0:03:09.498,0:03:11.227 A lot of people don't know 0:03:11.227,0:03:12.907 that the whales are existed in Thailand, 0:03:12.907,0:03:14.668 in the upper Gulf of Thailand. 0:03:14.668,0:03:16.627 And we have about fifty of them. 0:03:17.427,0:03:19.291 This is the beginning of everything. 0:03:21.291,0:03:23.628 So, like I said, a really bad fear[br]of flying. 0:03:23.628,0:03:25.498 And this is me like four years ago. 0:03:25.498,0:03:27.188 I had to pray everytime we had to fly. 0:03:27.188,0:03:29.108 It was horrible. 0:03:29.108,0:03:33.174 And this is me last year; A big change. 0:03:34.414,0:03:37.210 So, back to the whales' story. 0:03:39.030,0:03:42.600 Because I saw these news on the Internet. 0:03:42.600,0:03:45.881 Tt's a big dead whale floating[br]on the sea of Thailand. 0:03:45.881,0:03:47.420 And then I thought 0:03:47.420,0:03:50.281 I really want to take photo[br]of this dead animal! 0:03:50.281,0:03:53.752 But not just like this, [br]because it's too simple. 0:03:53.752,0:03:56.241 And everyone who came across this news[br]will see like 0:03:56.241,0:03:58.381 Oh, it's a sad story! 0:03:58.381,0:03:59.824 You know, it's just another dead whale. 0:03:59.824,0:04:02.602 So I talked to my partner[br]and I told him 0:04:02.602,0:04:07.063 that I want to place a fashion model[br]next to the dead whale in the sea. 0:04:07.063,0:04:08.653 And he thought it was crazy. 0:04:08.653,0:04:11.333 You know -- crazy people make differences. 0:04:11.333,0:04:13.614 So I was happy being crazy. 0:04:13.614,0:04:17.254 And why did I want to do that ? 0:04:17.254,0:04:23.685 Because the traditional campaign like this[br]is not working well. 0:04:23.685,0:04:28.284 I've been working with animals, [br]campaigning for the last 8 years. 0:04:28.284,0:04:33.036 And the numbers are just dropping,[br]then I decided to take a better approach. 0:04:33.036,0:04:39.865 So I traveled to Samutsakorn --[br]to this location 0:04:39.865,0:04:42.345 where the dead whale was brought[br]into the mangrove. 0:04:42.345,0:04:46.246 And we started photographing[br]with a fashion model, 0:04:46.246,0:04:49.797 working well with marine biologists. 0:04:49.797,0:04:53.147 And this was me -- two years ago. 0:04:53.147,0:04:56.863 This picture put me on the front page[br]of Thai newspapers. 0:04:56.863,0:04:59.889 And they, once again, [br]called me the crazy photographer. 0:05:02.349,0:05:03.799 I was happy being crazy. 0:05:03.799,0:05:04.679 I was just watching the news 0:05:04.679,0:05:07.088 and see what people say[br]to get the feedback. 0:05:07.998,0:05:12.069 It went to CNN and was translated[br]into 17 languages around the world. 0:05:12.069,0:05:15.519 And it was the successful technique for me 0:05:15.519,0:05:18.429 to raise awareness for Thai people[br]to understand, 0:05:18.429,0:05:23.949 to realize that there are actually whales[br]in Thailand. 0:05:23.949,0:05:26.759 A lot of people don't even know[br]they existed. 0:05:27.889,0:05:33.090 And the Last Farewhale --[br]it was the title of this photo story. 0:05:33.090,0:05:36.180 It was my way of saying goodbye[br]to this animal 0:05:36.180,0:05:39.529 that I really care so much about. 0:05:39.529,0:05:42.877 Up until last year October, 0:05:42.877,0:05:46.291 Bryde's whale was announced [br]the 16th protected animal of Thailand. 0:05:46.291,0:05:50.371 And that was the beginning[br]of the next project 0:05:50.371,0:05:54.798 that I thought if I combine fashion[br]with anything I believe in 0:05:54.798,0:05:57.451 and translate into a piece of work, 0:05:57.451,0:06:01.802 I can translate and deliver any messages[br]that I want to, 0:06:01.802,0:06:02.802 especially for the new generation, 0:06:02.802,0:06:04.363 the young generation 0:06:04.363,0:06:07.901 the future of our mankind. 0:06:07.901,0:06:11.712 Why fashion photography ? 0:06:11.712,0:06:16.141 I think because fashion [br]is in every single one of us 0:06:16.141,0:06:18.500 who is sitting down here in this hall, 0:06:18.500,0:06:21.500 sitting at home [br]watching this show right now. 0:06:21.500,0:06:24.926 It doesn't matter you dressed up well,[br]dressed up dulled, 0:06:24.926,0:06:26.800 dressed up crazy like this. 0:06:26.800,0:06:30.963 Everyone is connected in a way [br]that we don't actually realize. 0:06:30.963,0:06:32.129 It doesn't matter what colour skin you are, 0:06:32.129,0:06:35.129 what language you speak, 0:06:35.129,0:06:37.172 what culture you have. 0:06:37.172,0:06:39.687 I think it's very important [br]to have your own style. 0:06:39.687,0:06:44.955 I would take you back [br]to some of the works that I started doing; 0:06:44.955,0:06:49.366 Combine fashion photography[br]with campaigning documentary. 0:06:49.366,0:06:53.526 The first one was SHUT DOWN. [br]I combined politics with fashion messages. 0:06:55.380,0:06:56.380 This was SHUT DOWN. 0:06:56.380,0:06:58.443 Remember the Bangkok Shut down[br]few years ago? 0:06:58.443,0:07:02.253 The End of the Roads [br]is about environmental impact. 0:07:02.253,0:07:06.292 These were roads collapsing[br]around Thailand last year. 0:07:06.292,0:07:11.864 Road Runners is about the road safety,[br]especially in Chiang Mai, Thailand. 0:07:11.864,0:07:18.939 And the latest project I worked with[br]the mother in prison. 0:07:18.939,0:07:22.023 We created 3 pieces of work[br]to raise awareness 0:07:22.023,0:07:24.514 about wellbeing of mothers[br]and babies in prisons. 0:07:24.514,0:07:27.107 It's not something easy everyday 0:07:27.107,0:07:30.229 but captured your attentions. 0:07:30.229,0:07:32.304 So, all these works are called 0:07:32.304,0:07:34.754 Social commentary fashion photography. 0:07:34.754,0:07:37.475 And I know that it worked well. 0:07:37.475,0:07:41.025 I can translate and deliver[br]anything that I want 0:07:41.025,0:07:42.395 to the new audiences, 0:07:42.395,0:07:43.765 to the young generations. 0:07:43.765,0:07:45.135 It's a call to action. 0:07:45.135,0:07:50.346 And this is the beginning[br]of the Anatomy 101. 0:07:50.346,0:07:56.809 The Anatomy 101 is a piece of work[br]that I created from my own experiences. 0:07:56.809,0:07:59.316 A lot of people asked me [br]where do I get experiences 0:07:59.316,0:08:01.736 or where do I get my inspirations. 0:08:01.736,0:08:03.116 It comes from my own experience, 0:08:03.116,0:08:05.509 something I care about, 0:08:05.509,0:08:07.903 something I feel deeply about. 0:08:07.903,0:08:10.297 I lost a kidney two years ago. 0:08:10.297,0:08:12.347 It was fine. 0:08:12.347,0:08:13.007 I was happy. 0:08:13.007,0:08:13.671 I lost a kidney. 0:08:13.671,0:08:15.205 I had three. 0:08:15.205,0:08:18.969 Most of the people have two --[br]I was born with a condition. 0:08:18.969,0:08:22.218 Then, one of them was failing [br]and I was sick throughout the year. 0:08:22.218,0:08:25.279 And then a doctor[br]at Chulalongkorn hospital, 0:08:25.279,0:08:27.848 they recommended that I should remove one. 0:08:27.848,0:08:30.920 So, I spent some time in the hospital. 0:08:30.920,0:08:35.623 Then, I saw this old lady was waiting[br]for an organ transplant, 0:08:35.623,0:08:37.960 and she was waiting for years. 0:08:37.960,0:08:42.534 I thought, I was just sick for one year,[br]my life was almost over. 0:08:42.534,0:08:47.970 But someone who was waiting for[br]an organ transplant for four years -- 0:08:47.970,0:08:51.350 It's like you are breathing[br]but you're not living. 0:08:51.350,0:08:52.471 It's horrible 0:08:52.471,0:08:55.641 and you're waiting for someone [br]to give you a chance to live again. 0:08:55.641,0:08:59.751 So I just thought, you know, [br]a lot of people die every year. 0:08:59.751,0:09:04.291 Hundreds of thousands of people died,[br]five hundred thousands to be exact. 0:09:04.291,0:09:06.622 Where do these organs go to? 0:09:06.622,0:09:08.572 It goes to cremation. 0:09:08.572,0:09:09.872 It pollutes the air. 0:09:09.872,0:09:11.772 No one gets those organs. 0:09:11.772,0:09:13.851 It sucks. 0:09:13.851,0:09:16.645 So, I teamed up with my best friend,[br]Surachai Saengsuwan, 0:09:16.645,0:09:20.814 to create this piece of work, Anatomy 101. 0:09:20.814,0:09:23.814 Why Anatomy 101? 0:09:23.814,0:09:24.814 Remember when we were young? 0:09:24.814,0:09:27.675 We studied classes in high school, 0:09:27.675,0:09:30.304 Mathematics 101 -- boring I know -- 0:09:30.304,0:09:33.565 Biology 101, Art 101 -- whatever 101. 0:09:33.565,0:09:38.703 And this is the class to teach you[br]about organ donation -- 0:09:38.703,0:09:40.684 different parts of your organs. 0:09:40.684,0:09:43.444 It's a basic class, ok? 0:09:43.444,0:09:45.956 So, we studied the art history. 0:09:45.956,0:09:51.706 We study medical science [br]way back from 200 years ago. 0:09:51.706,0:09:54.376 Buddhism 0:09:54.376,0:09:56.227 Movies 0:09:56.227,0:09:57.906 Sculpture 0:09:57.906,0:09:59.938 Paintings 0:09:59.938,0:10:03.876 And then we spent about 6 months[br]doing the research, 0:10:03.876,0:10:05.906 two months of photography, 0:10:05.906,0:10:08.658 and one month of post processing. 0:10:08.658,0:10:10.478 And then we created this. 0:10:10.478,0:10:13.427 This is a picture about blood donation, 0:10:14.787,0:10:17.118 organ donation, 0:10:17.448,0:10:18.259 Hair donation -- 0:10:18.259,0:10:24.319 Do you know you can donate[br]to make a wig for cancer patient? -- 0:10:24.809,0:10:27.146 Breast transplant, 0:10:27.676,0:10:28.676 Skin donation -- 0:10:28.676,0:10:30.989 you can donate your skin. 0:10:31.609,0:10:35.148 So, I'm gonna talk a bit about this photo. 0:10:35.148,0:10:38.205 This photo is called The Anatomy[br]of Morana Nusati. 0:10:38.205,0:10:40.991 It's the combination[br]of the best of two worlds; 0:10:40.991,0:10:42.340 The West and the East. 0:10:42.340,0:10:46.940 The West in the past, to study the anatomy[br]was almost forbidden. 0:10:46.940,0:10:50.408 They studied for entertainment[br]in the old days. 0:10:50.408,0:10:51.790 People had to dressed up. 0:10:51.790,0:10:55.642 But for Buddhism, they study dead bodies [br]to understand the circle of life -- 0:10:55.642,0:10:57.902 that the body is not ours 0:10:57.902,0:11:00.171 the mind is here. 0:11:00.171,0:11:03.692 So, in order to make people understand 0:11:03.692,0:11:06.402 the importance of organ donation, 0:11:06.415,0:11:09.173 I have to take this approach. 0:11:09.173,0:11:12.752 And this is the combination[br]of the best of two worlds; 0:11:12.754,0:11:17.285 The Buddhism and the medical science. 0:11:17.285,0:11:19.896 This is one of my favorite photo[br]from the series. 0:11:19.896,0:11:21.786 It's a Red Riding Hood. 0:11:21.786,0:11:22.786 In Chulalongkorn hospital, 0:11:22.786,0:11:25.696 they have a ward[br]where you can actually 0:11:25.696,0:11:29.186 go and spend time with the kids[br]with chronic diseases. 0:11:29.186,0:11:31.457 That means kids[br]who can't leave the hospital 0:11:31.457,0:11:33.836 and they have to be connected[br]to the machines. 0:11:33.836,0:11:37.557 It sucks you know -- [br]I spent nine days in the hospital, 0:11:37.557,0:11:40.727 waiting for someone to come[br]and keep me company -- 0:11:40.727,0:11:42.978 and it must be horrible for these kids. 0:11:42.978,0:11:43.978 They can't live a simple life. 0:11:43.978,0:11:45.318 They can't live a normal life. 0:11:45.318,0:11:47.726 They can't just go and run around[br]in their hometown. 0:11:47.726,0:11:50.828 So I imagine if I was that kid, 0:11:50.828,0:11:52.849 I would like to have someone to be there, 0:11:52.849,0:11:55.849 to read books for me, to bring toys for me. 0:11:55.849,0:11:58.759 So, I created this story[br]about the fairy godmother 0:11:58.759,0:11:59.759 who comes to read books[br]for the little kids; 0:11:59.759,0:12:02.720 The Red Riding Hood. 0:12:02.720,0:12:05.289 But in return, [br]she starts making a little dress 0:12:05.289,0:12:08.741 as a gift back to the fairy godmother. 0:12:08.741,0:12:12.690 This is the simple, [br]simplest thing you can do -- 0:12:12.690,0:12:17.601 to donate your time. 0:12:17.601,0:12:20.071 Like every artist's big dream, 0:12:20.071,0:12:21.791 you want to have big exhibition 0:12:21.791,0:12:23.743 in the national gallery, 0:12:23.743,0:12:26.495 in a big musuem, 0:12:26.495,0:12:28.721 in a shopping mall. 0:12:28.721,0:12:32.412 But it was not my intention[br]to become famous. 0:12:32.412,0:12:36.190 The Anatomy 101 was the project[br]about the people who are in need, 0:12:36.190,0:12:40.234 to make a voice to the people[br]who actually can give. 0:12:40.234,0:12:45.386 It was important that I bring the whole[br]project back to where it all started; 0:12:45.386,0:12:48.014 Chulalongkorn Hospital. 0:12:48.014,0:12:49.693 It was quite a challenge. 0:12:49.693,0:12:52.997 Because in order to persuade[br]the board of directors 0:12:52.997,0:12:54.644 to have a fashion photography 0:12:54.644,0:12:57.324 taken inside the hospital[br]was the first step, 0:12:57.324,0:13:02.503 but to have fashion exhibition [br]exhibited in the building 0:13:02.503,0:13:04.640 where the patients [br]are waiting for their queue 0:13:04.640,0:13:06.765 it's almost impossible. 0:13:06.765,0:13:10.035 But I was lucky that they believe in me; 0:13:10.035,0:13:11.309 believe in my cause. 0:13:11.309,0:13:16.486 So, we splitted Chakrabongse Building[br]into halves. 0:13:16.486,0:13:21.656 The first half is still operating[br]as the reception area for the patients. 0:13:21.656,0:13:23.907 The second half is the exhibition. 0:13:23.907,0:13:28.445 So, people who come to the exhibition[br]can actually see the two worlds: 0:13:28.445,0:13:32.477 The sickness and the beauty[br]of fashion photography. 0:13:32.477,0:13:35.529 They actually can enjoy the exhibition. 0:13:35.529,0:13:39.078 But the sick patients, [br]they are part of my exhibition as well. 0:13:39.078,0:13:43.650 They are the live installation[br]that rotate every minute. 0:13:43.650,0:13:46.718 They come from different backgrounds, 0:13:46.718,0:13:50.629 with different needs, different costumes,[br]different types of people. 0:13:50.629,0:13:55.079 And I want people to feel, to understand,[br]what I was going through 0:13:55.079,0:13:59.949 And at the end of the exhibition, 0:13:59.949,0:14:03.389 I placed a little table from Red Cross 0:14:03.389,0:14:04.389 where they can actually donate 0:14:04.389,0:14:06.160 their organs, their eyes[br]and their bodies. 0:14:06.160,0:14:08.699 So, after the eight days[br]of the exhibition, 0:14:08.699,0:14:11.450 we raised 500 donors. 0:14:11.450,0:14:15.800 And you know what --[br]1 donor can save up to 50 lives. 0:14:15.800,0:14:21.131 Imagine in a few years,[br]if people start doing the same thing; 0:14:21.131,0:14:24.661 The problem of organ donation 0:14:24.661,0:14:28.131 or people waiting[br]for their organ transplant will be over. 0:14:28.131,0:14:31.972 This is just the basic thing[br]that people should do. 0:14:36.972,0:14:41.001 So back to where it all started[br]of this talk. 0:14:41.001,0:14:43.515 I asked you what is your purpose of life, 0:14:43.515,0:14:44.993 why are we here. 0:14:44.993,0:14:47.533 It doesn't matter to me anymore. 0:14:47.533,0:14:49.264 I discovered myself. 0:14:49.264,0:14:51.813 as photographer, as people, 0:14:51.813,0:14:54.854 someone who can actually use my talent[br]to make a change, 0:14:54.854,0:14:56.463 to make a difference, 0:14:56.463,0:14:58.984 to make good for someone or something, 0:14:58.984,0:15:01.474 and that's enough for me. 0:15:01.474,0:15:03.548 You can do the same thing as well. 0:15:03.548,0:15:06.914 I believe that everyone [br]has something good in you 0:15:06.914,0:15:09.154 that you can use to make a change, 0:15:09.154,0:15:11.505 to make something big, [br]something different, 0:15:11.505,0:15:13.384 something good for the other, 0:15:13.384,0:15:16.978 and then reward is so fulfilling to you. 0:15:19.668,0:15:25.366 So, you can start easiest thing [br]by donating your organs; 0:15:25.366,0:15:29.656 part of your bodies that you won't need[br]anymore once you're gone. 0:15:29.656,0:15:36.968 Just like this, the kidney,[br]give it to them. 0:15:36.968,0:15:45.069 Your liver, [br]so stop drinking and start donating. 0:15:45.069,0:15:51.168 Your lung 0:15:51.168,0:15:54.739 Actually one of the most important things[br]is your heart. 0:15:54.739,0:15:56.119 You have to have a heart 0:15:56.119,0:15:59.429 Because once you are done[br]in this lifetime, 0:15:59.429,0:16:03.429 once you take off your skin, 0:16:03.429,0:16:06.439 the only thing you can take up to heaven[br]is your good soul. 0:16:06.439,0:16:07.439 And this is how I change the world, 0:16:07.439,0:16:08.949 one image at a time. 0:16:08.949,0:16:13.829 Thank you.