WEBVTT 00:00:09.514 --> 00:00:13.037 If you happen to like beautiful photographs, 00:00:13.037 --> 00:00:16.524 you probably won't like what I am going to say 00:00:16.524 --> 00:00:18.924 therefore, let's start where it all began, 00:00:18.924 --> 00:00:22.601 sometimes it makes it easier to think along. 00:00:22.601 --> 00:00:26.313 For me, it started with the work of a photographer; 00:00:26.313 --> 00:00:27.656 Arsath Ro'is, 00:00:27.656 --> 00:00:29.732 he worked for the Amsterdam municipality 00:00:29.732 --> 00:00:31.957 a civil servant, 00:00:31.957 --> 00:00:36.041 and his job was to record the changing city. 00:00:36.041 --> 00:00:39.019 Every morning he would take his moped 00:00:39.019 --> 00:00:43.708 and drive to the outskirts of Amsterdam -- 00:00:44.708 --> 00:00:47.009 where the buildings sites were 00:00:47.009 --> 00:00:52.374 and the tunnels were digged and the ring road was built -- 00:00:55.051 --> 00:00:57.355 There was always a lot of sand in his pictures 00:00:57.355 --> 00:01:00.022 and that's why the civil servants he worked with, 00:01:00.022 --> 00:01:03.903 called him the "sand photographer." 00:01:03.903 --> 00:01:06.470 You probably noticed already 00:01:06.470 --> 00:01:10.081 that there is a moped in every image -- 00:01:10.081 --> 00:01:12.763 the story goes like this: 00:01:12.763 --> 00:01:16.036 one day Arsath Ro'is was taking a photo on a building site, 00:01:16.036 --> 00:01:20.497 and he was just focusing on his camera and the subject, 00:01:20.497 --> 00:01:23.456 and behind his back somebody was stealing his moped. 00:01:23.456 --> 00:01:28.545 (Laugher) 00:01:28.545 --> 00:01:32.936 And he swore never to leave his moped out of sight. 00:01:32.936 --> 00:01:42.632 (Laugher) 00:01:42.632 --> 00:01:44.441 So, what have we got here: 00:01:44.441 --> 00:01:48.027 we've got very straightforward photography, 00:01:48.027 --> 00:01:52.233 there are no artistic ambitions. 00:01:52.233 --> 00:01:56.128 Arsath Ro'is was not interested in taking interesting photographs, 00:01:56.128 --> 00:01:57.629 he just wanted to do his job 00:01:57.629 --> 00:02:01.827 and he didn't want his moped to be stolen again. 00:02:01.827 --> 00:02:06.333 And that is what makes him so authentic. 00:02:07.579 --> 00:02:10.299 Now I'll mention a photographer 00:02:10.315 --> 00:02:12.382 with artistic ambitions: 00:02:12.382 --> 00:02:17.219 there was a time that I was a photographer with artistic ambitions -- 00:02:17.219 --> 00:02:19.387 (Laughter) 00:02:19.387 --> 00:02:22.262 You know, I had shows in galleries, and in museums, 00:02:22.262 --> 00:02:24.018 I made books, there were concepts, 00:02:24.018 --> 00:02:30.099 and projects and themes and series and subjects -- 00:02:30.099 --> 00:02:34.561 I could have bought a moped 00:02:34.561 --> 00:02:36.434 (Laughter) 00:02:36.434 --> 00:02:38.614 and put it in every image that I took 00:02:38.614 --> 00:02:42.063 I could have adopted a surrealistic style, a straight forward style, 00:02:42.063 --> 00:02:44.031 I even could have had success with it, 00:02:44.031 --> 00:02:47.086 but it would have been just another concept, 00:02:47.086 --> 00:02:49.021 it would have been fake, 00:02:49.021 --> 00:02:52.785 and would not have been authentic at all. 00:02:52.785 --> 00:02:56.037 Isn't is weird that somebody working for the municipality 00:02:56.037 --> 00:02:59.021 is more authentic than an artist may ever be? 00:02:59.021 --> 00:03:05.258 Mind you, a civil servant, working from 9 to 5. 00:03:09.135 --> 00:03:12.011 There are two things that you can conclude from this: 00:03:12.011 --> 00:03:17.037 one thing is, it's dangerous to have artistic ambitions, 00:03:17.037 --> 00:03:19.711 they may prevent you from being authentic; 00:03:19.711 --> 00:03:22.341 second, if you really want to make interesting pictures, 00:03:22.341 --> 00:03:25.070 you shouldn't want to make them. 00:03:25.070 --> 00:03:27.781 Do you want me to repeat that? 00:03:27.781 --> 00:03:32.141 (Laughter) 00:03:32.141 --> 00:03:34.993 So, after I saw the work of Arsath Ro'is 00:03:34.993 --> 00:03:38.133 and I realised what it meant, 00:03:38.133 --> 00:03:40.032 I dropped the projects and the concepts, 00:03:40.032 --> 00:03:45.117 and the themes and the series and the subjects -- 00:03:45.117 --> 00:03:48.782 I sold my equipment, 00:03:51.059 --> 00:03:54.939 I threw away half of my negatives, 00:03:54.939 --> 00:03:57.621 and the rest I sold to the Dutch Photo Museum, 00:03:57.621 --> 00:03:59.388 Nederlands Fotomuseum, 00:03:59.388 --> 00:04:01.049 and I persuaded them to put it 00:04:01.049 --> 00:04:05.312 downloadable for free on their web site, high res[olution] 00:04:05.312 --> 00:04:09.059 so you could make prints like this of it. 00:04:09.059 --> 00:04:11.039 Sometimes people send me a picture 00:04:11.039 --> 00:04:14.535 of what they have done with my picture -- 00:04:14.535 --> 00:04:20.110 (Laughter) 00:04:20.110 --> 00:04:22.084 it may look that I'd done this 00:04:22.084 --> 00:04:24.004 all in a whim, 00:04:24.004 --> 00:04:26.030 but in fact it took me years to do it. 00:04:26.030 --> 00:04:28.045 But, man, what a relief. 00:04:28.045 --> 00:04:31.794 Finally I could see what there is to see. 00:04:31.794 --> 00:04:34.405 Most photography is not about seeing what there is to see, 00:04:34.405 --> 00:04:36.545 most photography is about presenting the world 00:04:36.545 --> 00:04:39.267 in a well composed way 00:04:39.267 --> 00:04:41.899 and that is not easy to do, because the world is very chaotic, 00:04:41.899 --> 00:04:44.075 and you have to be very skilled as a photographer to do it; 00:04:44.075 --> 00:04:46.030 and when you do it as a photographer, people say: 00:04:46.030 --> 00:04:48.729 "You are a good photographer! Look at this image, 00:04:48.729 --> 00:04:53.379 what a beautiful image, it's almost like a painting" -- 00:04:53.379 --> 00:04:55.817 (Laughter) 00:04:55.817 --> 00:04:58.579 And it's not a modern painting it's not [unclear] 00:04:58.579 --> 00:05:04.361 it's old-fashioned, 17th, 18th century, 19th century painting. 00:05:04.361 --> 00:05:09.872 In 1816, a French naval ship named "The Medusa" 00:05:09.872 --> 00:05:13.023 sank to the bottom of the sea, 00:05:13.023 --> 00:05:18.307 and 147 seamen managed to get on a raft. 00:05:18.307 --> 00:05:20.267 They floated around for two weeks, 00:05:20.267 --> 00:05:24.308 many died, and eventually 15 seamen were saved. 00:05:24.308 --> 00:05:26.937 Two years later, in 1818, 00:05:26.937 --> 00:05:33.907 the French painter, Theodore Gericault painted this ordeal. 00:05:33.907 --> 00:05:37.872 And now we go to 2008, 00:05:37.872 --> 00:05:40.715 Georgian army invaded South Ossetia, 00:05:40.715 --> 00:05:44.222 the Russian army expelled them very soon, 00:05:44.222 --> 00:05:46.561 and this is a picture of soldiers 00:05:46.561 --> 00:05:49.614 retreating from South Ossetia -- 00:05:49.614 --> 00:05:51.625 You see the connection? 00:05:51.625 --> 00:05:53.709 I can show a lot of pictures like this, 00:05:53.709 --> 00:05:56.166 with all this connection between painting and photography, 00:05:56.166 --> 00:05:59.097 but I'm not going to do it, I trust that you think alone. 00:05:59.097 --> 00:06:01.050 I'll only show this one: 00:06:01.050 --> 00:06:04.268 a picture I made myself in 1998, 00:06:04.268 --> 00:06:08.117 it is very popular, people like it very much, 00:06:08.117 --> 00:06:10.283 it's the most downloaded from the internet 00:06:10.283 --> 00:06:13.638 of the web site of the Nederlands Fotomuseum. 00:06:13.638 --> 00:06:16.497 Do you know why people like this picture? 00:06:16.497 --> 00:06:19.041 Because it resembles almost every picture 00:06:19.041 --> 00:06:21.173 of Caspar David Friedrich. 00:06:21.173 --> 00:06:25.390 (Laughter) 00:06:26.882 --> 00:06:29.007 And it's not on purpose that people like it, 00:06:29.007 --> 00:06:31.091 it's not on purpose that I made it this way, 00:06:31.091 --> 00:06:32.821 it's unaware, 00:06:32.821 --> 00:06:35.227 it's something we carry around with us, 00:06:35.227 --> 00:06:38.608 it's our cultural history. 00:06:40.824 --> 00:06:43.198 And of course in the beginning I liked it when people said: 00:06:43.198 --> 00:06:44.274 this is a beautiful picture, 00:06:44.274 --> 00:06:46.014 you are a good photographer. 00:06:46.014 --> 00:06:48.950 But there came a moment that I thought: 00:06:48.950 --> 00:06:50.801 I want to see what there is to see 00:06:50.801 --> 00:06:53.010 and not be dictated by painting all the time, 00:06:53.010 --> 00:06:57.268 old fashioned painting all the time. 00:06:57.268 --> 00:07:00.992 Can photography have a beauty of its own? 00:07:00.992 --> 00:07:04.903 And if beauty is too much to ask, 00:07:04.903 --> 00:07:07.664 can it be interesting on its own? 00:07:07.664 --> 00:07:11.009 Interesting -- if you really want to make interesting pictures, 00:07:11.009 --> 00:07:14.033 you shouldn't try to make them. 00:07:14.033 --> 00:07:16.522 So I stopped -- 00:07:19.783 --> 00:07:23.212 This is a photography that falls on your doormat every week, 00:07:23.212 --> 00:07:27.066 it is inside the leaflets of the supermarkets. 00:07:27.066 --> 00:07:31.992 This is how supermarkets present the meat they offer, 00:07:31.992 --> 00:07:35.737 anybody thinking about photography now? 00:07:35.737 --> 00:07:38.399 Now you think of meat! 00:07:38.399 --> 00:07:40.787 This photography is so uninteresting, 00:07:40.787 --> 00:07:43.041 that you forget photography, you just think about the subject. 00:07:43.041 --> 00:07:46.672 and that is what makes it interesting to me. 00:07:46.672 --> 00:07:50.515 (Laughter) 00:07:50.515 --> 00:07:52.773 There is a big realm of things 00:07:52.773 --> 00:07:56.536 to discover in this area of photography. 00:07:56.536 --> 00:08:00.553 These are the ones I love the most. 00:08:00.553 --> 00:08:05.621 Everybody should have this picture on his desk, 00:08:05.621 --> 00:08:08.279 then you don't have to crack your brain anymore 00:08:08.279 --> 00:08:11.125 which size is bigger: A4, A3, A6 -- 00:08:11.125 --> 00:08:13.715 (Laughter) 00:08:13.715 --> 00:08:18.829 So, I started to collect this kind of photography, 00:08:20.044 --> 00:08:22.568 but then I had to move to a smaller apartment, 00:08:22.568 --> 00:08:25.017 I mean, I was a photographer, I stopped photographies, 00:08:25.017 --> 00:08:28.027 it is going to cost you -- 00:08:28.873 --> 00:08:32.721 And to fit in myself, I had to throw away a lot of stuff, 00:08:32.721 --> 00:08:35.003 and in the meantime, the pallets of uninteresting photographs 00:08:35.003 --> 00:08:36.933 were getting bigger and bigger, 00:08:36.933 --> 00:08:39.072 should I throw away the pallets of uninteresting photographs, 00:08:39.072 --> 00:08:41.221 or should I throw away 00:08:41.221 --> 00:08:46.041 the puppets my mother made in the old-peoples home? 00:08:46.041 --> 00:08:48.373 Every time she made a puppet -- 00:08:48.373 --> 00:08:52.749 (Laughter) 00:08:53.426 --> 00:08:58.079 I'm just going to put a jacket on the remaining time. 00:08:58.079 --> 00:09:05.382 (Laughter) (Applause) 00:09:05.382 --> 00:09:06.697 Every time she made a puppet, 00:09:06.697 --> 00:09:08.368 she would show it to me and then said: 00:09:08.368 --> 00:09:11.099 "Do you like it?" "Mom, it's great!" 00:09:11.099 --> 00:09:14.290 and then she said, of course, "Do you want to have it?" 00:09:14.290 --> 00:09:16.796 and I said, "Yes, I'd really like to have it." 00:09:16.796 --> 00:09:19.058 So I got lots of this puppets in my house, 00:09:19.058 --> 00:09:23.499 I held them above the bin, but I couldn't let loose. 00:09:23.499 --> 00:09:26.006 It felt like betraying my mother's memory. 00:09:26.006 --> 00:09:29.784 Then I thought, memory, isn't photography about memory? 00:09:29.784 --> 00:09:32.464 So I bought a camera again, 00:09:32.464 --> 00:09:34.757 took pictures of the puppets of my mother, 00:09:34.757 --> 00:09:38.488 held them above the bin and could let loose. 00:09:38.488 --> 00:09:42.599 In that way I managed to throw away a lot of stuff. 00:09:42.599 --> 00:09:44.656 (Laughter) 00:09:44.656 --> 00:09:46.006 This is a childhood rocket, 00:09:46.006 --> 00:09:48.137 I mean, what does a big grown up man 00:09:48.137 --> 00:09:49.629 do with this stuff that is for children -- 00:09:49.629 --> 00:09:53.264 I didn't throw it away, I gave it away. 00:09:53.264 --> 00:09:55.078 This is my television set, 00:09:55.078 --> 00:09:57.659 people of the television area don't have to worry, 00:09:57.659 --> 00:09:58.964 it is not going to be any E-trend, 00:09:58.964 --> 00:10:02.010 because it was taken away in a minute. 00:10:02.010 --> 00:10:06.262 I wrote on it : "Steal in order." 00:10:08.062 --> 00:10:11.037 And then I got a phone call from Foam Magazine, 00:10:11.037 --> 00:10:15.225 it is an international, notorious photography magazine, 00:10:15.225 --> 00:10:22.348 and they said, "We heard that you are in the possession of a camera again," 00:10:22.348 --> 00:10:24.496 I said, "Yes, I have to confess, 00:10:24.496 --> 00:10:26.158 I am in the possession of a camera again." 00:10:26.158 --> 00:10:27.365 "What do you do with it?" 00:10:27.365 --> 00:10:30.865 I said, "Well, I just take pictures of things I throw away," 00:10:30.865 --> 00:10:32.566 (Laughter) 00:10:32.566 --> 00:10:36.436 And they said, "We would like to see it" 00:10:36.436 --> 00:10:42.049 And before I knew, I had 24 pages in this magazine 00:10:42.049 --> 00:10:44.015 on things I threw away. 00:10:44.015 --> 00:10:49.835 (Applause) 00:10:52.143 --> 00:10:54.008 This, I didn't throw away, 00:10:54.008 --> 00:10:56.022 I found out that you can use photography also 00:10:56.022 --> 00:11:00.842 to prevent you from buying things you don't really need. 00:11:00.842 --> 00:11:04.911 (Laughter) 00:11:04.911 --> 00:11:06.073 Yeah. 00:11:06.073 --> 00:11:09.955 I managed to postpone buying this computer for a year, 00:11:09.955 --> 00:11:15.352 I just waited until a spilled a cup of coffee on the old one. 00:11:15.352 --> 00:11:19.999 And it was published in the beginning of 2008, 00:11:19.999 --> 00:11:24.027 the title was "Photography against consumerism." 00:11:24.027 --> 00:11:27.693 A few months later, the credit crisis started, 00:11:27.693 --> 00:11:32.058 so you can see what you can achieve with photography? 00:11:32.058 --> 00:11:35.378 If you skip the painting -- 00:11:35.378 --> 00:11:37.559 So, I was back in business again, but not really, 00:11:37.559 --> 00:11:39.043 I was not really back in business, 00:11:39.043 --> 00:11:40.805 because I wasn't going to look for the next subject, 00:11:40.805 --> 00:11:44.966 and project, and theme and series and whatever, 00:11:44.966 --> 00:11:47.050 it just happened that I wanted to throw away stuff 00:11:47.050 --> 00:11:48.288 and photography seemed to help, 00:11:48.288 --> 00:11:50.497 so I just took pictures of it, 00:11:50.497 --> 00:11:53.521 I wasn't interested in making interesting pictures, 00:11:53.521 --> 00:11:57.004 I was just interested in throwing away stuff. 00:11:57.004 --> 00:11:58.688 So, then you start wondering, 00:11:58.688 --> 00:12:01.594 "What makes a picture interesting?" 00:12:01.594 --> 00:12:05.127 Do you think this is an interesting picture? 00:12:05.127 --> 00:12:08.016 It was taken half a year ago, 00:12:08.016 --> 00:12:12.479 a boy shot in a school, teachers and fellow students 00:12:12.479 --> 00:12:14.739 and then he shot himself, 00:12:14.739 --> 00:12:18.425 and among the things people put in front of the school, 00:12:18.425 --> 00:12:21.054 there was this panel in the background 00:12:21.054 --> 00:12:25.085 in English it says, "God, where were you?" 00:12:25.085 --> 00:12:29.860 Well, those questions are not easy to answer. 00:12:30.983 --> 00:12:32.976 There was another question as well, 00:12:32.976 --> 00:12:35.265 "Warum", which means "Why", in English, 00:12:35.265 --> 00:12:39.600 which is even more difficult to answer, 00:12:39.600 --> 00:12:44.330 and here we have the mysterious creator of this panels 00:12:44.330 --> 00:12:46.296 by the looks of him, 00:12:46.296 --> 00:12:50.305 he is not so interested in answering the questions 00:12:50.305 --> 00:12:54.083 but more in need of some attention. 00:12:54.083 --> 00:12:56.358 And that is what he was going to get. 00:12:56.358 --> 00:13:00.279 (Laughter) 00:13:01.956 --> 00:13:04.784 But I was wondering -- I have seen this guy before -- 00:13:04.784 --> 00:13:07.384 and, do you know, the "R" in this panels 00:13:07.384 --> 00:13:09.745 and the question mark are very strange? 00:13:09.745 --> 00:13:12.124 in "Warum" as well, 00:13:12.124 --> 00:13:14.745 So, I did some research and I came across -- 00:13:14.745 --> 00:13:16.343 do you remember, a year ago, 00:13:16.343 --> 00:13:19.029 this guy who put his daughter in a basement 00:13:19.029 --> 00:13:21.014 and made children with her in Austria? -- 00:13:21.014 --> 00:13:26.030 Frittzel -- this is his house, 00:13:26.030 --> 00:13:28.836 and this is the mysterious creator, 00:13:28.836 --> 00:13:32.049 and now he writes, "How ever could it come to this?" 00:13:32.049 --> 00:13:34.030 and the "Warum" again is showed weirdly, 00:13:34.030 --> 00:13:37.904 it's something like "not again." 00:13:37.904 --> 00:13:40.100 And still, this was not his coming out, 00:13:40.100 --> 00:13:45.077 his coming out was in 2007, December the 17th, 00:13:45.077 --> 00:13:48.010 it was also in Germany, 00:13:48.010 --> 00:13:53.147 here, this woman had shot herself and her children 00:13:53.147 --> 00:13:55.970 and he put "Warum" and the old panels in front of the house, 00:13:55.970 --> 00:13:58.226 on the pavement, 00:13:58.226 --> 00:14:03.341 and two days later he managed to get them next to the door. 00:14:04.603 --> 00:14:05.903 But this is not the end. 00:14:05.903 --> 00:14:08.620 Do you remember this year Queen's Day? 00:14:08.620 --> 00:14:11.284 The third of April, this guy bumped into the crowd, 00:14:11.284 --> 00:14:14.158 and bumped into the monuments, 00:14:14.158 --> 00:14:17.062 among the things people put there 00:14:17.062 --> 00:14:19.967 to show their sympathy -- 00:14:19.967 --> 00:14:24.130 (Laughter) 00:14:28.422 --> 00:14:31.016 Well, in a purely aesthetical, formal way, 00:14:31.016 --> 00:14:33.002 this is not beautiful photography, 00:14:33.002 --> 00:14:35.006 but there is something else in it, 00:14:35.006 --> 00:14:41.005 there is something to discover, there is something to find. 00:14:41.005 --> 00:14:43.004 And that is what we can call beauty too 00:14:43.004 --> 00:14:44.166 but it's another kind of beauty, 00:14:44.166 --> 00:14:46.622 it's not a beauty of the old fashioned painting, 00:14:46.622 --> 00:14:48.599 but it is a beauty of the scientific discovery, 00:14:48.599 --> 00:14:51.878 of the [mathemathical] formula, 00:14:51.878 --> 00:14:56.219 of the simple solution to a complicated problem, 00:14:56.219 --> 00:14:59.065 of investigation. 00:14:59.065 --> 00:15:02.007 And suddenly I found myself writing for "De Volkskrant," 00:15:02.007 --> 00:15:05.041 it is a big dutch newspaper, 00:15:05.041 --> 00:15:10.013 analysing pictures in this investigative way that I just showed you. 00:15:10.013 --> 00:15:15.453 And this is what I wrote about the "Warum" guy 00:15:16.745 --> 00:15:19.706 and I was very happy that every week 00:15:19.706 --> 00:15:22.083 I could tell my story about photography 00:15:22.083 --> 00:15:24.020 in a different, not-paintily way, 00:15:24.020 --> 00:15:25.738 but it was one drawback, 00:15:25.738 --> 00:15:27.826 and it was that I only could show one picture 00:15:27.826 --> 00:15:29.004 I couldn't show my research, 00:15:29.004 --> 00:15:31.024 and then "De Volkskrant" came up 00:15:31.024 --> 00:15:35.057 with a very simple solution to this complicated problem. 00:15:35.057 --> 00:15:39.681 They gave me two pages instead of half a page, 00:15:39.681 --> 00:15:44.242 so now I can analyze complete stories on photography 00:15:49.412 --> 00:15:51.471 I've got more space for my research 00:15:51.471 --> 00:15:54.000 and I've got more space for myself, 00:15:54.000 --> 00:15:56.035 because I earn a bit more money, 00:15:56.035 --> 00:15:59.063 and I've moved to a bigger apartment. 00:15:59.063 --> 00:16:00.186 Thank you very much. 00:16:00.186 --> 00:16:02.373 (Applause)