[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:03.09,Default,,0000,0000,0000,,(KR Information Design Lab\NThe Tablet Newspaper: A vision for the Future)
Dialogue: 0,0:00:03.09,0:00:06.45,Default,,0000,0000,0000,,(Copyright 1994 Knight-Ridder, Inc)\N[Printing noise]
Dialogue: 0,0:00:06.45,0:00:11.51,Default,,0000,0000,0000,,[Off voice, female] For more than 500 years, ink printed on paper has been the best medium
Dialogue: 0,0:00:11.51,0:00:15.49,Default,,0000,0000,0000,,for delivering written information.
Dialogue: 0,0:00:15.49,0:00:20.20,Default,,0000,0000,0000,,But as the world becomes increasingly digital, all that is changing.
Dialogue: 0,0:00:20.20,0:00:25.20,Default,,0000,0000,0000,,Here, at the Knight-Ridder information Design Lab in Boulder, Colorado,
Dialogue: 0,0:00:25.20,0:00:31.17,Default,,0000,0000,0000,,a team of journalists, designers, technologists and researchers
Dialogue: 0,0:00:31.17,0:00:35.85,Default,,0000,0000,0000,,is putting together the tools that will take today's newspaper into the electronic age.
Dialogue: 0,0:00:35.85,0:00:38.63,Default,,0000,0000,0000,,[Roger Fidler] We will have the interactive graphic now.
Dialogue: 0,0:00:38.63,0:00:43.36,Default,,0000,0000,0000,,So, when you click on the graphical animate on the front page, or you click on the story
Dialogue: 0,0:00:43.36,0:00:48.62,Default,,0000,0000,0000,,[off voice] Roger Fidler established the lab for Knight-Ridder in the Fall of 1992.
Dialogue: 0,0:00:48.62,0:00:51.35,Default,,0000,0000,0000,,Today, he serves as its director.
Dialogue: 0,0:00:51.35,0:00:55.93,Default,,0000,0000,0000,,[Fidler] All human communication systems are undergoing a transformation --
Dialogue: 0,0:00:55.93,0:00:57.70,Default,,0000,0000,0000,,from one form to another.
Dialogue: 0,0:00:57.70,0:01:03.08,Default,,0000,0000,0000,,And that's all being brought about by emergent technologies and by cultural changes.
Dialogue: 0,0:01:03.08,0:01:09.68,Default,,0000,0000,0000,,Now, several years ago, I coined the word "mediamorphosis" to describe this transformation.
Dialogue: 0,0:01:09.68,0:01:12.10,Default,,0000,0000,0000,,Newspapers are certainly going through that now,
Dialogue: 0,0:01:12.10,0:01:17.76,Default,,0000,0000,0000,,but all forms of media that we know today will be transformed over the next 10, 15 years.
Dialogue: 0,0:01:17.76,0:01:23.87,Default,,0000,0000,0000,,[off voice, male] The transforming inventions are of course the computer and digital telecommunications,
Dialogue: 0,0:01:23.87,0:01:30.87,Default,,0000,0000,0000,,We're finding that our capacity to be able to process and deliver information
Dialogue: 0,0:01:31.43,0:01:34.97,Default,,0000,0000,0000,,through information superhighways and computer systems,
Dialogue: 0,0:01:34.97,0:01:40.41,Default,,0000,0000,0000,,are increasing in efficiency and they're resulting in reduced costs for publishing.
Dialogue: 0,0:01:41.41,0:01:45.71,Default,,0000,0000,0000,,I do believe that for the first time, we're going to begin seeing an alternative to ink on paper.
Dialogue: 0,0:01:46.57,0:01:50.28,Default,,0000,0000,0000,,It may be difficult to conceptualize, the idea of digital paper,
Dialogue: 0,0:01:50.28,0:01:53.08,Default,,0000,0000,0000,,but in fact, we believe that that's what's going to happen.
Dialogue: 0,0:01:53.08,0:01:55.86,Default,,0000,0000,0000,,[Fidler] IDL is a media think-tank:
Dialogue: 0,0:01:55.86,0:02:01.50,Default,,0000,0000,0000,,we bring people to the lab to give us more insights into the developments of technologies
Dialogue: 0,0:02:01.50,0:02:05.53,Default,,0000,0000,0000,,and particularly, digital technologies and digital communication.
Dialogue: 0,0:02:05.53,0:02:09.79,Default,,0000,0000,0000,,Our role is to investigate the opportunities that may be there for newspaper companies
Dialogue: 0,0:02:09.79,0:02:11.29,Default,,0000,0000,0000,,over the next few years
Dialogue: 0,0:02:11.29,0:02:16.08,Default,,0000,0000,0000,,and to also try to develop a long-range vision of where the newspaper industry is headed
Dialogue: 0,0:02:16.08,0:02:18.27,Default,,0000,0000,0000,,over the next 5, 10, 20 years.
Dialogue: 0,0:02:19.13,0:02:21.37,Default,,0000,0000,0000,,[Off voice, female] An important part of this evolution
Dialogue: 0,0:02:21.37,0:02:24.06,Default,,0000,0000,0000,,is the emergence of the electronic tablet.
Dialogue: 0,0:02:24.81,0:02:29.77,Default,,0000,0000,0000,,This device is under development at consumer electronics companies around the world.
Dialogue: 0,0:02:30.19,0:02:33.11,Default,,0000,0000,0000,,Tablets will be a whole new class of computer.
Dialogue: 0,0:02:33.11,0:02:35.53,Default,,0000,0000,0000,,They'll weigh under two pounds.
Dialogue: 0,0:02:35.53,0:02:37.26,Default,,0000,0000,0000,,They'll be totally portable.
Dialogue: 0,0:02:37.26,0:02:41.32,Default,,0000,0000,0000,,They'll have a clarity of screen display comparable to ink on paper.
Dialogue: 0,0:02:41.81,0:02:46.69,Default,,0000,0000,0000,,They'll be able to blend text, video, audio and graphics together.
Dialogue: 0,0:02:47.20,0:02:50.43,Default,,0000,0000,0000,,And they'll be part of our daily lives around the turn of this century.
Dialogue: 0,0:02:51.41,0:02:54.40,Default,,0000,0000,0000,,We may still use computers to create information,
Dialogue: 0,0:02:54.40,0:03:00.35,Default,,0000,0000,0000,,but we'll use the tablet to interact with information: reading, watching, listening.
Dialogue: 0,0:03:00.35,0:03:03.53,Default,,0000,0000,0000,,[Fidler] Our goal here, at the Information Design Lab,
Dialogue: 0,0:03:03.53,0:03:08.25,Default,,0000,0000,0000,,is to develop the appropriate interfaces and appropriate technologies,
Dialogue: 0,0:03:08.25,0:03:14.99,Default,,0000,0000,0000,,so that when we actually do produce electronic editions of newspapers for these tablets,
Dialogue: 0,0:03:15.69,0:03:21.00,Default,,0000,0000,0000,,that we could hand it to you and you would immediately know how to use the .... [check]
Dialogue: 0,0:03:21.00,0:03:22.45,Default,,0000,0000,0000,,because it looks familiar to you.
Dialogue: 0,0:03:22.45,0:03:25.88,Default,,0000,0000,0000,,In fact, what we are doing is building a bridge of familiarity.
Dialogue: 0,0:03:25.89,0:03:31.86,Default,,0000,0000,0000,,When we talk about human communication systems, what we discover throughout history
Dialogue: 0,0:03:31.86,0:03:36.58,Default,,0000,0000,0000,,is that they have evolved and new forms tend to take on
Dialogue: 0,0:03:36.58,0:03:40.09,Default,,0000,0000,0000,,many of the characteristics of older forms for some period of time.
Dialogue: 0,0:03:40.62,0:03:44.92,Default,,0000,0000,0000,,Over time, of course, they do evolve and take on their own characteristics.
Dialogue: 0,0:03:44.92,0:03:48.22,Default,,0000,0000,0000,,I believe the same thing will happen in our transition
Dialogue: 0,0:03:48.22,0:03:53.62,Default,,0000,0000,0000,,from ink on paper to digital forms of newspapers and magazines and books.
Dialogue: 0,0:03:53.62,0:03:59.56,Default,,0000,0000,0000,,But in the beginning, they will retain many of the familiar characteristics of print products today.
Dialogue: 0,0:04:00.58,0:04:02.22,Default,,0000,0000,0000,,And I think that's absolutely essential.
Dialogue: 0,0:04:02.76,0:04:06.09,Default,,0000,0000,0000,,We don't want to have to issue people manuals to read their newspaper.
Dialogue: 0,0:04:06.52,0:04:10.28,Default,,0000,0000,0000,,You already know how to read a newspaper, you know how to turn pages, pull out a section,
Dialogue: 0,0:04:10.28,0:04:12.99,Default,,0000,0000,0000,,find things that are interesting to you.
Dialogue: 0,0:04:12.99,0:04:18.37,Default,,0000,0000,0000,,We can enhance that with electronic technology and make it much more useful
Dialogue: 0,0:04:18.37,0:04:19.88,Default,,0000,0000,0000,,and add value to it.
Dialogue: 0,0:04:20.71,0:04:24.19,Default,,0000,0000,0000,,But we believe we have to build a bridge of familiarity first,
Dialogue: 0,0:04:24.76,0:04:29.57,Default,,0000,0000,0000,,to get us from the ink on paper product into the digital world.
Dialogue: 0,0:04:29.57,0:04:34.07,Default,,0000,0000,0000,,[Off voice, female] Let's take a closer look at the Information Design Lab's vision
Dialogue: 0,0:04:34.07,0:04:36.61,Default,,0000,0000,0000,,of the electronic newspaper of the future.
Dialogue: 0,0:04:37.18,0:04:40.53,Default,,0000,0000,0000,,On first glance, it looks just like a printed newspaper.
Dialogue: 0,0:04:40.94,0:04:46.07,Default,,0000,0000,0000,,In fact, you can browse stories and turn pages just as you would on paper.
Dialogue: 0,0:04:46.84,0:04:50.35,Default,,0000,0000,0000,,But if a story interests you, you can read it more deeply.
Dialogue: 0,0:04:50.84,0:04:54.00,Default,,0000,0000,0000,,Suppose this story about Bosnia catches your attention.
Dialogue: 0,0:04:54.46,0:04:57.62,Default,,0000,0000,0000,,Just touch the text, and the full story appears.
Dialogue: 0,0:04:58.26,0:05:02.23,Default,,0000,0000,0000,,What you read is no longer limited to the physical constraints
Dialogue: 0,0:05:02.23,0:05:04.74,Default,,0000,0000,0000,,of the printing press and production process.
Dialogue: 0,0:05:05.29,0:05:10.05,Default,,0000,0000,0000,,A story is edited for content and completeness, not for news ..... [check]
Dialogue: 0,0:05:10.49,0:05:14.90,Default,,0000,0000,0000,,And the tablet newspaper extends communication beyond the written word.
Dialogue: 0,0:05:15.90,0:05:18.55,Default,,0000,0000,0000,,Touch the map, and it comes alive,
Dialogue: 0,0:05:18.56,0:05:22.34,Default,,0000,0000,0000,,using the tools of sound and animation to tell the story.
Dialogue: 0,0:05:22.34,0:05:25.61,Default,,0000,0000,0000,,[Off voice, male] To understand the land divisions proposed today,
Dialogue: 0,0:05:25.61,0:05:30.04,Default,,0000,0000,0000,,one must look at how the diverse cultures of the Balkans, recently, were part of Yugoslavia,
Dialogue: 0,0:05:30.51,0:05:33.35,Default,,0000,0000,0000,,which formerly held a prominent position in Central Europe.
Dialogue: 0,0:05:34.36,0:05:37.31,Default,,0000,0000,0000,,[Off voice, female] Access to information concerns everyone.
Dialogue: 0,0:05:37.75,0:05:42.90,Default,,0000,0000,0000,,This vision of an electronic newspaper lets its readers move beyond physical barriers.
Dialogue: 0,0:05:43.62,0:05:48.99,Default,,0000,0000,0000,,If you can't read small type, enlarge it until the type size feels comfortable for you.
Dialogue: 0,0:05:50.69,0:05:56.15,Default,,0000,0000,0000,,Tablet newspapers can also combine video and audio clips with written stories.
Dialogue: 0,0:05:58.34,0:06:03.54,Default,,0000,0000,0000,,For example, in this sports story, sound bites and instant replays mean
Dialogue: 0,0:06:03.54,0:06:06.17,Default,,0000,0000,0000,,you don't have to worry about missing that exciting play. \N[subs for the sports comment marked [check] from here to 6:47 are guess work: someone who knows baseball should revise them]
Dialogue: 0,0:06:06.17,0:06:07.43,Default,,0000,0000,0000,,[off voice, male] The whole play is gone. [check]
Dialogue: 0,0:06:08.92,0:06:10.74,Default,,0000,0000,0000,,It's close in the air [check]
Dialogue: 0,0:06:10.74,0:06:12.66,Default,,0000,0000,0000,,it might be .... the score [check]
Dialogue: 0,0:06:12.69,0:06:15.08,Default,,0000,0000,0000,,but underneath, he's got a great arm [check]
Dialogue: 0,0:06:15.08,0:06:19.30,Default,,0000,0000,0000,,Here comes the rudder here comes the draw, they got him! [check]
Dialogue: 0,0:06:19.30,0:06:21.02,Default,,0000,0000,0000,,he never got to the plate [check]
Dialogue: 0,0:06:21.02,0:06:22.23,Default,,0000,0000,0000,,[Woman] Hey, look at this!
Dialogue: 0,0:06:24.40,0:06:26.68,Default,,0000,0000,0000,,[Male voice]... swing the bat here, the double play is gone [check]
Dialogue: 0,0:06:28.17,0:06:32.26,Default,,0000,0000,0000,,[off voice other male] It goes in the air, it might ... the score batting underneath [check]
Dialogue: 0,0:06:32.49,0:06:36.37,Default,,0000,0000,0000,,[Off voice, female] And unlike television, you can watch it as many time as you want,
Dialogue: 0,0:06:36.37,0:06:40.18,Default,,0000,0000,0000,,or slow the video down to look at just one frame.
Dialogue: 0,0:06:41.13,0:06:46.59,Default,,0000,0000,0000,,[off voice, some male] ... strikes the baseball, and ... is gone down and that is how... [check]
Dialogue: 0,0:06:47.08,0:06:50.89,Default,,0000,0000,0000,,[Off voice, female] The tablet paper even flags items of special interest to you.
Dialogue: 0,0:06:51.49,0:06:55.46,Default,,0000,0000,0000,,We've included a personal profile page where you can tell the newspaper
Dialogue: 0,0:06:55.46,0:06:58.66,Default,,0000,0000,0000,,to find ads or stories that match your interests.
Dialogue: 0,0:06:59.29,0:07:02.30,Default,,0000,0000,0000,,You can see an index of the entire newspaper
Dialogue: 0,0:07:02.30,0:07:05.72,Default,,0000,0000,0000,,with items that match your special interests highlighted,
Dialogue: 0,0:07:06.55,0:07:10.42,Default,,0000,0000,0000,,turn to a set of abstracts that match your personal profile,
Dialogue: 0,0:07:12.32,0:07:16.46,Default,,0000,0000,0000,,and jump from the index or the abstract to the full story.
Dialogue: 0,0:07:17.67,0:07:21.38,Default,,0000,0000,0000,,But moving to a new form doesn't mean you should give up anything,
Dialogue: 0,0:07:21.86,0:07:25.91,Default,,0000,0000,0000,,including the ability to save and share pieces of the newspaper.
Dialogue: 0,0:07:26.76,0:07:32.05,Default,,0000,0000,0000,,Just like the printed form, with the tablet newspaper, you can clip and save articles,
Dialogue: 0,0:07:32.05,0:07:34.47,Default,,0000,0000,0000,,or send them electronically to a friend.
Dialogue: 0,0:07:35.04,0:07:38.16,Default,,0000,0000,0000,,You can do all this without using a manual,
Dialogue: 0,0:07:38.16,0:07:41.55,Default,,0000,0000,0000,,because everyone already understands how a newspaper works.
Dialogue: 0,0:07:42.89,0:07:46.32,Default,,0000,0000,0000,,One of the things that helps readers navigate through the newspaper
Dialogue: 0,0:07:46.32,0:07:48.52,Default,,0000,0000,0000,,is its familiar look and feel.
Dialogue: 0,0:07:48.52,0:07:53.61,Default,,0000,0000,0000,,We know how to find everything in our newspaper, it's the one we read everyday.
Dialogue: 0,0:07:53.61,0:07:58.80,Default,,0000,0000,0000,,Retaining that look and feel is very important, because people don't buy generic news.
Dialogue: 0,0:07:58.80,0:08:02.27,Default,,0000,0000,0000,,They buy a specific newspaper with a branded identity.
Dialogue: 0,0:08:03.22,0:08:05.80,Default,,0000,0000,0000,,[Fidler] For most people, a newspaper is like a friend.
Dialogue: 0,0:08:05.80,0:08:08.61,Default,,0000,0000,0000,,It's somebody you know, you have come to trust.
Dialogue: 0,0:08:08.61,0:08:13.30,Default,,0000,0000,0000,,Over the last 15 years, there have been many attempts to develop electronic newspapers
Dialogue: 0,0:08:13.30,0:08:17.32,Default,,0000,0000,0000,,and many of the technologists who have been pursuing these objectives
Dialogue: 0,0:08:17.93,0:08:20.32,Default,,0000,0000,0000,,assume that information is simply a commodity
Dialogue: 0,0:08:20.32,0:08:23.46,Default,,0000,0000,0000,,and people really don't care where that information comes from
Dialogue: 0,0:08:23.49,0:08:26.67,Default,,0000,0000,0000,,as long as it matches their set of personal interests.
Dialogue: 0,0:08:27.52,0:08:29.38,Default,,0000,0000,0000,,I disagree with that view.
Dialogue: 0,0:08:29.38,0:08:32.02,Default,,0000,0000,0000,,People recognize the newspapers they subscribe to.
Dialogue: 0,0:08:32.02,0:08:34.96,Default,,0000,0000,0000,,They don't even have to see the name on the name plate.
Dialogue: 0,0:08:34.96,0:08:40.13,Default,,0000,0000,0000,,If it is on a news stand, they immediately recognize the New York Times
Dialogue: 0,0:08:40.13,0:08:41.74,Default,,0000,0000,0000,,or the Wall Street Journal or Philadelphia Inquirer.
Dialogue: 0,0:08:42.37,0:08:46.12,Default,,0000,0000,0000,,And it's also true for the local newspapers in small towns.
Dialogue: 0,0:08:46.79,0:08:50.85,Default,,0000,0000,0000,,And there is a loyalty attached to those - those names.
Dialogue: 0,0:08:50.85,0:08:54.91,Default,,0000,0000,0000,,When you buy that newspaper and you go to the newspaper, you know how it's organized.
Dialogue: 0,0:08:54.91,0:08:56.35,Default,,0000,0000,0000,,It feels comfortable to you.
Dialogue: 0,0:08:56.35,0:09:00.52,Default,,0000,0000,0000,,[Off voice, female] Advertising is an important of the Knight-Ridder model.
Dialogue: 0,0:09:00.53,0:09:03.46,Default,,0000,0000,0000,,It helps underwrite the cost of the newspaper,
Dialogue: 0,0:09:03.46,0:09:09.15,Default,,0000,0000,0000,,making the news accessible to everyone -- plus, people like advertising.
Dialogue: 0,0:09:09.15,0:09:12.88,Default,,0000,0000,0000,,It's a part of the local information package and at times,
Dialogue: 0,0:09:12.88,0:09:15.37,Default,,0000,0000,0000,,it can be as important as the news itself.
Dialogue: 0,0:09:15.74,0:09:19.40,Default,,0000,0000,0000,,Most people want to know what's on sale this week at the department store,
Dialogue: 0,0:09:19.40,0:09:21.99,Default,,0000,0000,0000,,and they want to clip the Sunday coupons.
Dialogue: 0,0:09:22.74,0:09:26.46,Default,,0000,0000,0000,,The tablet newspaper takes advertising to new dimensions,
Dialogue: 0,0:09:26.46,0:09:30.02,Default,,0000,0000,0000,,making the ad more useful to readers who are interested in it,
Dialogue: 0,0:09:30.02,0:09:33.32,Default,,0000,0000,0000,,without annoying readers who aren't at all interested in it.
Dialogue: 0,0:09:33.99,0:09:38.07,Default,,0000,0000,0000,,Just as you can go deeper into a story, you can go deeper into an ad.
Dialogue: 0,0:09:39.01,0:09:43.27,Default,,0000,0000,0000,,Plus, the tablet has two-way communication's capability.
Dialogue: 0,0:09:43.27,0:09:46.29,Default,,0000,0000,0000,,So you can buy and sell electronically,
Dialogue: 0,0:09:46.29,0:09:47.38,Default,,0000,0000,0000,,make reservations,
Dialogue: 0,0:09:47.38,0:09:50.04,Default,,0000,0000,0000,,or request more information.
Dialogue: 0,0:09:50.04,0:09:54.96,Default,,0000,0000,0000,,[Fidler] Well, you have to think of ads somewhat differently in electronic publishing.
Dialogue: 0,0:09:55.49,0:09:59.50,Default,,0000,0000,0000,,In a sense, the are very much like a shopping center.
Dialogue: 0,0:10:00.36,0:10:05.18,Default,,0000,0000,0000,,In the print model, we find that, you know, you have a surface
Dialogue: 0,0:10:05.18,0:10:08.77,Default,,0000,0000,0000,,and it's a two-dimensional world, so what you see is what you get.
Dialogue: 0,0:10:09.21,0:10:11.96,Default,,0000,0000,0000,,The advertiser presents their image or their sale
Dialogue: 0,0:10:11.96,0:10:18.12,Default,,0000,0000,0000,,but requires you then, after you've seen the ad, to go do something later with it.
Dialogue: 0,0:10:18.12,0:10:22.55,Default,,0000,0000,0000,,In the electronic world, we're really dealing with a three dimensional world.
Dialogue: 0,0:10:22.55,0:10:26.56,Default,,0000,0000,0000,,The advertising on the surface pages that you browse, just like a newspaper today,
Dialogue: 0,0:10:26.56,0:10:30.18,Default,,0000,0000,0000,,are in a sense, the store front window.
Dialogue: 0,0:10:30.73,0:10:34.55,Default,,0000,0000,0000,,If I'm interested in that ad and want to know more,
Dialogue: 0,0:10:34.55,0:10:37.34,Default,,0000,0000,0000,,it's simply a matter of touching that ad,
Dialogue: 0,0:10:37.34,0:10:43.10,Default,,0000,0000,0000,,and at that point, I go through an electronic doorway into the advertiser's space.
Dialogue: 0,0:10:43.10,0:10:49.66,Default,,0000,0000,0000,,And in that space might be a video clip for 15 or 20 seconds, sort of a TV commercial,
Dialogue: 0,0:10:49.66,0:10:50.52,Default,,0000,0000,0000,,but I'm in control.
Dialogue: 0,0:10:51.23,0:10:55.36,Default,,0000,0000,0000,,[Off voice, female] The tablet makes information 100% accessible.
Dialogue: 0,0:10:55.36,0:10:57.19,Default,,0000,0000,0000,,It goes where you go.
Dialogue: 0,0:10:57.82,0:11:01.96,Default,,0000,0000,0000,,If you don't want to read the paper, the tablet can read the stories to you.
Dialogue: 0,0:11:01.96,0:11:03.54,Default,,0000,0000,0000,,[woman driver] Read story.
Dialogue: 0,0:11:04.23,0:11:09.02,Default,,0000,0000,0000,,[Speech-to-text] Geneva. Adopting the language and locale of a bygone diplomatic era...
Dialogue: 0,0:11:09.02,0:11:12.16,Default,,0000,0000,0000,,[Off voice, female] And you can get your news anywhere.
Dialogue: 0,0:11:12.16,0:11:17.37,Default,,0000,0000,0000,,We envision kiosks that would download your publications onto electronic cards
Dialogue: 0,0:11:17.37,0:11:19.24,Default,,0000,0000,0000,,that go inside the tablet.
Dialogue: 0,0:11:21.08,0:11:24.87,Default,,0000,0000,0000,,So if you're doing business in Miami but your home town is Denver,
Dialogue: 0,0:11:24.87,0:11:28.43,Default,,0000,0000,0000,,you can still get your local paper delivered every morning.
Dialogue: 0,0:11:28.43,0:11:33.45,Default,,0000,0000,0000,,[Fidler] This is one of the most exciting places to be in the newspaper industry today.
Dialogue: 0,0:11:33.45,0:11:38.10,Default,,0000,0000,0000,,This is where, I think, we're going to play a role in changing - changing history.
Dialogue: 0,0:11:38.10,0:11:45.57,Default,,0000,0000,0000,,And the people that we have here, in our laboratory\Nare creative, energetic,
Dialogue: 0,0:11:45.57,0:11:49.53,Default,,0000,0000,0000,,and very concerned about the newspaper industry itself
Dialogue: 0,0:11:49.53,0:11:54.65,Default,,0000,0000,0000,,and how to build on the strength of the industry rather simply restarting all over again.
Dialogue: 0,0:11:55.39,0:11:59.31,Default,,0000,0000,0000,,There are many people who believe that newspapers are dinosaurs
Dialogue: 0,0:11:59.31,0:12:04.23,Default,,0000,0000,0000,,and that they are going to become the "road kill" on the information super-highway
Dialogue: 0,0:12:04.23,0:12:05.70,Default,,0000,0000,0000,,in a not too distant future.
Dialogue: 0,0:12:06.56,0:12:08.82,Default,,0000,0000,0000,,We believe exactly the opposite.
Dialogue: 0,0:12:08.82,0:12:15.37,Default,,0000,0000,0000,,We believe that newspapers, in fact, can evolve into a new form of media
Dialogue: 0,0:12:15.37,0:12:19.81,Default,,0000,0000,0000,,that blends the old familiar aspects of a newspaper
Dialogue: 0,0:12:20.40,0:12:22.91,Default,,0000,0000,0000,,with the new technologies that are emerging,
Dialogue: 0,0:12:22.91,0:12:29.69,Default,,0000,0000,0000,,so that you have the ability to read and browse and scan, as we do today,
Dialogue: 0,0:12:30.66,0:12:35.32,Default,,0000,0000,0000,,but at the same time, being able to interact with the newspaper,
Dialogue: 0,0:12:35.32,0:12:38.53,Default,,0000,0000,0000,,to interact with advertisers through your newspaper
Dialogue: 0,0:12:38.53,0:12:41.38,Default,,0000,0000,0000,,in ways that are not possible in print media today.
Dialogue: 0,0:12:43.68,0:12:47.36,Default,,0000,0000,0000,,(Presented by Knight-Ridder, Inc.)
Dialogue: 0,0:12:48.18,0:12:50.49,Default,,0000,0000,0000,,(Producer Brian Doubleday)
Dialogue: 0,0:12:51.07,0:12:54.04,Default,,0000,0000,0000,,(Script Teresa A. Martin)
Dialogue: 0,0:12:54.89,0:12:57.49,Default,,0000,0000,0000,,(Camera Brad Wallace)
Dialogue: 0,0:12:58.51,0:13:01.61,Default,,0000,0000,0000,,(Editor Izzie Jimenez)
Dialogue: 0,0:13:02.63,0:13:05.28,Default,,0000,0000,0000,,(Off-line Editor Lily Gabriel)
Dialogue: 0,0:13:06.27,0:13:08.64,Default,,0000,0000,0000,,(Associate Producers Deborah Fellner Bill Skeet)
Dialogue: 0,0:13:09.76,0:13:13.52,Default,,0000,0000,0000,,(Thanks to KRT News In Motion - National Junior College Athletic Association)
Dialogue: 0,0:13:13.52,0:13:15.02,Default,,0000,0000,0000,,(Clarion Harvest House, Boulder, Colorado)
Dialogue: 0,0:13:15.51,0:13:20.03,Default,,0000,0000,0000,,(Executive Producer Teresa A. Martin)