[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(KR Information Design Lab\NThe Tablet Newspaper: A vision for the Future\N© Copyright 1994 Knight-Ridder, Inc)\N[Printing noise]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Off voice, female] For more than 500 years, ink printed on paper has been the best medium
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for delivering written information.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But as the world becomes increasingly digital, all that is changing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Here, at the Knight-Ridder information design lab in Boulder, Colorado,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a team of journalists, designers, technologists and researchers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is putting together the tools that will take today's newspaper into the electronic age.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Roger Fiddler] We will have the interactive graphic now.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, when you click on the graphical animate on the front page, or you click on the story (?)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[off voice] Roger Fiddler established the lab for Knight-Ridder in the Fall of 1992.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Today, he serves as its director.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Fiddler] All human communication systems are undergoing a transformation --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,from one form to another.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that's all being brought about by emergent technologies and by cultural changes.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, several years ago, I coined the word "mediamorphosis" to describe this transformation.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Newspapers are certainly going through that now,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but all forms of media that we know today will be transformed over the next 10, 15 years.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[off voice, male] The transforming inventions are of course the computer and digital telecommunications,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're finding that our capacity to be able to process and deliver information
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,through information superhighways and computer systems,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are increasing in efficiency and they're resulting in reduced costs for publishing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I do believe that for the first time, we're going to begin seeing an alternative to ink on paper.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It may be difficult to conceptualize, the idea of digital paper,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but in fact, we believe that that's what's going to happen.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Fiddler] Ideal is (? 1:54) is a media think-tank:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we bring people to the lab to give us more insights into the developments of technologies
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and particularly, digital technologies and digital communication.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Our role is to investigate the opportunities that may be there for newspaper companies
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,over the next few years
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and to also try to develop a long-range vision of where the newspaper industry is headed
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,over the next 5, 10, 20 years.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Off voice, female] An important part of this evolution is the emergence of the electronic tablet.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This device is under development at consumer electronic companies around the world.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Tablets will be a whole new class of computers.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They'll weigh under two pounds.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They'll be totally portable.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They'll have a clarity of screen display comparable to ink on paper.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They'll be able to blend text, video, audio and graphics together.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they'll be part of our daily lives around the turn of this century.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We may still use computers to create information,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but we'll use the tablet to interact with information: reading, watching, listening.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Fiddler] Our goal here, at the Information Design Lab,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is to develop the appropriate interfaces and appropriate technologies,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so that when we actually do produce electronic editions of newspapers for these tablets,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that we could hand it to you and you would immediately know how to use the .....
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because it looks familiar to you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In fact, what we are doing is building a bridge of familiarity.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When we talk about human communication systems, what we discover throughout history
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is that they have evolved and new forms tend to take on many of the characteristics of older forms
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for some period of time.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Over time, of course, they do evolve and take on their own characteristics.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I believe the same thing will happen in our transition
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,from ink on paper to digital forms of newspapers and magazines and books.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But in the beginning, they will retain many of the familiar characteristics of print products today.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I think that's absolutely essential.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We don't want to have to issue people manuals to read their newspaper.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You already know how to read a newspaper, you know how to turn pages, pull out a section,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,find things that are interesting to you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We can enhance that with electronic technology and make it much more useful
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and add value to it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But we believe we have to build a bridge of familiarity first,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to get us from the ink on paper product into the digital world. (4:28)