[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:27.74,Default,,0000,0000,0000,,{\i1}rc3 Vorspannmusik: jast another time in paradise, haecksen{\i0}
Dialogue: 0,0:00:27.74,0:00:37.20,Default,,0000,0000,0000,,Herald: Hallo zu dem nächsten stream, der\Ndiesmal über unsere Versorgung geht. Und
Dialogue: 0,0:00:37.20,0:00:44.08,Default,,0000,0000,0000,,zwar geht es genau um Reko. Das ist eine\NGraswurzelbewegung aus Finland, die
Dialogue: 0,0:00:44.08,0:00:52.66,Default,,0000,0000,0000,,Konsumenten und Produzenten zusammenbringt\Nauf kleiner Ebene um dort einen Einfluß auf dem
Dialogue: 0,0:00:52.66,0:00:57.66,Default,,0000,0000,0000,,Markt zu gewähren. Julia wird diesem talk\Nin englisch halten. Anschließend gibt es
Dialogue: 0,0:00:57.66,0:01:05.74,Default,,0000,0000,0000,,noch einen kleines Q&A, das ist im Raum\NAda, da müsst ihr dann rüberwechseln. The
Dialogue: 0,0:01:05.74,0:01:12.60,Default,,0000,0000,0000,,folowing talk will be held in english. The\Ntalk is about Reko, it is an agricultural
Dialogue: 0,0:01:12.60,0:01:17.92,Default,,0000,0000,0000,,grassroot Movement from Finnland. It\Nbrings together consumers and the
Dialogue: 0,0:01:17.92,0:01:29.53,Default,,0000,0000,0000,,producers of the goods on the direct way without\Nthe mean of market stopping inbetween. I
Dialogue: 0,0:01:29.53,0:01:35.83,Default,,0000,0000,0000,,hope lot of new information in this talk.\NLet's start with it.
Dialogue: 0,0:01:35.83,0:01:43.07,Default,,0000,0000,0000,,Julia: So hi, everyone. My name is Julia\NWestberg, and I would like to talk about
Dialogue: 0,0:01:43.07,0:01:49.89,Default,,0000,0000,0000,,how to hug agriculture today. Well, more\Nspecifically about how to create small
Dialogue: 0,0:01:49.89,0:01:56.58,Default,,0000,0000,0000,,scale, self administrated farmer markets,\Nand the concept is called Reko. So let's
Dialogue: 0,0:01:56.58,0:02:02.52,Default,,0000,0000,0000,,have a look. Oh, very shortly about me.\NI'm an environmental scientist, an
Dialogue: 0,0:02:02.52,0:02:07.01,Default,,0000,0000,0000,,engineer living in Sweden on a small farm,\Ngrowing a few vegetables, having some
Dialogue: 0,0:02:07.01,0:02:12.49,Default,,0000,0000,0000,,chickens, and I have been organizing a\NReko group for the last three years. My
Dialogue: 0,0:02:12.49,0:02:19.35,Default,,0000,0000,0000,,favorite vegetable to grow is pumpkin\Neggplants. And yeah, so farming is an
Dialogue: 0,0:02:19.35,0:02:23.71,Default,,0000,0000,0000,,interest of mine, but I'm not a\Nprofessional farmer or doing that full
Dialogue: 0,0:02:23.71,0:02:33.20,Default,,0000,0000,0000,,time. I will get back to that detail\Nlater. And what is Reko? Well, Reko means
Dialogue: 0,0:02:33.20,0:02:40.96,Default,,0000,0000,0000,,really konsumption hole or could translate to\Nreal consumption, and it is a concept that
Dialogue: 0,0:02:40.96,0:02:48.95,Default,,0000,0000,0000,,came originally from Finland, but has now\Nspread to almost all of Scandinavia. I
Dialogue: 0,0:02:48.95,0:02:54.98,Default,,0000,0000,0000,,have a small map there that sadly only\Nincludes the Swedish markets. We didn't
Dialogue: 0,0:02:54.98,0:03:02.37,Default,,0000,0000,0000,,find a good comprehensive map that\Nincludes Finland and Norway as well. The
Dialogue: 0,0:03:02.37,0:03:08.82,Default,,0000,0000,0000,,basic ingredients of Reko market or group\Nor however to refer to them, is the direct
Dialogue: 0,0:03:08.82,0:03:16.01,Default,,0000,0000,0000,,contact between the customer and the\Nperson that produced the food. So it is a
Dialogue: 0,0:03:16.01,0:03:23.54,Default,,0000,0000,0000,,small grassroots movement, so it started\Nfrom farmers and it's basically very
Dialogue: 0,0:03:23.54,0:03:30.04,Default,,0000,0000,0000,,unrestricted growing food, selling it\Ndirectly to people that want to eat it.
Dialogue: 0,0:03:30.04,0:03:37.84,Default,,0000,0000,0000,,And there is no actual transactions or,\Nwell, there's no selling at the meetings.
Dialogue: 0,0:03:37.84,0:03:43.57,Default,,0000,0000,0000,,The selling happens before online and that\Nis why it doesn't fall under restrictions
Dialogue: 0,0:03:43.57,0:03:48.56,Default,,0000,0000,0000,,of farmers markets. Because if you want to\Nsell at least in Scandinavia, if you want
Dialogue: 0,0:03:48.56,0:03:55.93,Default,,0000,0000,0000,,to sell on a farmers market, that is quite\Na lot of effort to make it to like get
Dialogue: 0,0:03:55.93,0:04:01.73,Default,,0000,0000,0000,,certifications and to meet certain\Nrequirements. And that is hard for small
Dialogue: 0,0:04:01.73,0:04:07.24,Default,,0000,0000,0000,,scale farmers or, for example, for people\Nthat just have a big garden and some
Dialogue: 0,0:04:07.24,0:04:17.38,Default,,0000,0000,0000,,overproduction. So that makes Reko\Ndifferent and interesting. So Reko groups
Dialogue: 0,0:04:17.38,0:04:23.51,Default,,0000,0000,0000,,are self organized and they're independent\Nof each other. So as you can see on the
Dialogue: 0,0:04:23.51,0:04:29.89,Default,,0000,0000,0000,,map, there's quite a few, though they are\Nindependent of each other. There is a
Dialogue: 0,0:04:29.89,0:04:36.10,Default,,0000,0000,0000,,national wide community for support. So a\Nlot of the people that help administrating
Dialogue: 0,0:04:36.10,0:04:41.65,Default,,0000,0000,0000,,those groups are then in a bigger group,\Nwhere they can all talk about issues that
Dialogue: 0,0:04:41.65,0:04:47.15,Default,,0000,0000,0000,,have occurred in the groups or ask how\Nother groups handle situations. But it is
Dialogue: 0,0:04:47.15,0:04:52.35,Default,,0000,0000,0000,,important to point out that every group\Nmakes their own rules and decides how to
Dialogue: 0,0:04:52.35,0:05:00.54,Default,,0000,0000,0000,,handle things on their own. There is a bit\Nof help. Like, for example, there has been
Dialogue: 0,0:05:00.54,0:05:07.10,Default,,0000,0000,0000,,material for, for example, the graphical\Nstuff available from people that wanted to
Dialogue: 0,0:05:07.10,0:05:13.64,Default,,0000,0000,0000,,share that. So then there is, of course,\Nexperience from neighbor communities
Dialogue: 0,0:05:13.64,0:05:20.67,Default,,0000,0000,0000,,normally, that where you can turn to and\Nask for help. But essentially, every small
Dialogue: 0,0:05:20.67,0:05:26.67,Default,,0000,0000,0000,,Reko group is, a bunch of people deciding\Nthat, Hey, our village or our town should
Dialogue: 0,0:05:26.67,0:05:36.75,Default,,0000,0000,0000,,have something like this. Let's do it. So,\NI mean, why should you have something like
Dialogue: 0,0:05:36.75,0:05:43.63,Default,,0000,0000,0000,,this? You want something like this because\Nyou want to know where your tomato is
Dialogue: 0,0:05:43.63,0:05:49.32,Default,,0000,0000,0000,,coming from, right? Or at least I think\Nthat starting to get more important for
Dialogue: 0,0:05:49.32,0:05:56.72,Default,,0000,0000,0000,,people again. So for the consumer here and\Nwith the consumer, I mean, that is, well,
Dialogue: 0,0:05:56.72,0:06:02.52,Default,,0000,0000,0000,,you that's wanting to buy tomatoes. It's\Nreally easy to get super fresh seasonal
Dialogue: 0,0:06:02.52,0:06:08.52,Default,,0000,0000,0000,,food because the farmers are selling what\Nthey have produced this week, maybe even
Dialogue: 0,0:06:08.52,0:06:16.35,Default,,0000,0000,0000,,that day. And you can meet the producer\Nlike, you know, that loss has been growing
Dialogue: 0,0:06:16.35,0:06:22.46,Default,,0000,0000,0000,,your tomatos. And you know how loss is\Nactually what loss? You can ask loss what
Dialogue: 0,0:06:22.46,0:06:29.07,Default,,0000,0000,0000,,is using for treatments on his tomato\Nplants as a use again pesticides. And that
Dialogue: 0,0:06:29.07,0:06:34.54,Default,,0000,0000,0000,,makes it really interesting and you get\Nunique products. So the farmer maybe wants
Dialogue: 0,0:06:34.54,0:06:41.30,Default,,0000,0000,0000,,to try new sorts or specialies old sorts and\Nall sorts that are really hard to get by.
Dialogue: 0,0:06:41.30,0:06:45.36,Default,,0000,0000,0000,,And so you can get really this unique\Nproducts that are really interesting and
Dialogue: 0,0:06:45.36,0:06:50.59,Default,,0000,0000,0000,,make for such exceptional food. But a\Nsupermarket wouldn't be able to provide
Dialogue: 0,0:06:50.59,0:06:57.06,Default,,0000,0000,0000,,you with that, because some supermarket\Nneeds to provide thousands of it. And
Dialogue: 0,0:06:57.06,0:07:01.79,Default,,0000,0000,0000,,another plus side is really short,\Ntransportation's. Reko is very much built
Dialogue: 0,0:07:01.79,0:07:08.21,Default,,0000,0000,0000,,on local. So hopefully the tomatoes that\Nyou're buying are just coming from the
Dialogue: 0,0:07:08.21,0:07:13.67,Default,,0000,0000,0000,,village next. Well, next door, basically.\NAnd that also means that there's a lot
Dialogue: 0,0:07:13.67,0:07:20.17,Default,,0000,0000,0000,,less waste. You don't need to package\Nthings in plastic. You can recycle. You
Dialogue: 0,0:07:20.17,0:07:28.28,Default,,0000,0000,0000,,can recycle bags. Yeah, it it just makes\Nit a lot more efficient. And why should
Dialogue: 0,0:07:28.28,0:07:36.44,Default,,0000,0000,0000,,you do it? Why should you do it as a\Nfarmer? Well, as a farmer, you have the
Dialogue: 0,0:07:36.44,0:07:42.06,Default,,0000,0000,0000,,you have it's really it's an easy way to\Nget started. For example, if you stay with
Dialogue: 0,0:07:42.06,0:07:48.21,Default,,0000,0000,0000,,the tomatoes, maybe someone just has had a\Nlot of tomatoes one year and wants to try.
Dialogue: 0,0:07:48.21,0:07:54.56,Default,,0000,0000,0000,,How is working out selling the tomatoes\Nand not just giving them away for free?
Dialogue: 0,0:07:54.56,0:08:01.13,Default,,0000,0000,0000,,And it's it doesn't cost anything to sell\Nfood in the Reko group, so you can just
Dialogue: 0,0:08:01.13,0:08:07.02,Default,,0000,0000,0000,,put out your tomatoes and be like, Hi, I'm\Nselling tomatoes, and that can be the
Dialogue: 0,0:08:07.02,0:08:12.54,Default,,0000,0000,0000,,start. It was also quite time efficient\Nbecause there's no middlemen. You don't
Dialogue: 0,0:08:12.54,0:08:15.65,Default,,0000,0000,0000,,need to meet up with someone else first,\Nand then they will give it to the
Dialogue: 0,0:08:15.65,0:08:22.47,Default,,0000,0000,0000,,customers you meet directly up with your\Ncustomer and handing them the food that
Dialogue: 0,0:08:22.47,0:08:31.11,Default,,0000,0000,0000,,they have been buying from you. So that's\Nvery practical. Another point is that you
Dialogue: 0,0:08:31.11,0:08:39.37,Default,,0000,0000,0000,,can easily sell to positive customers, and\Nthat might be not as selfexplanary as the
Dialogue: 0,0:08:39.37,0:08:46.03,Default,,0000,0000,0000,,other ones, because the positive attitude\Ntowards food, I think, is really can be
Dialogue: 0,0:08:46.03,0:08:50.32,Default,,0000,0000,0000,,really motivated for farmers and small\Nscale farmers that work really hard for
Dialogue: 0,0:08:50.32,0:08:57.61,Default,,0000,0000,0000,,the products they love. Not really. Quite.\NYeah. Driven people that really want to
Dialogue: 0,0:08:57.61,0:09:03.15,Default,,0000,0000,0000,,provide great food. And it's really\Namazing when you can then actually sell it
Dialogue: 0,0:09:03.15,0:09:11.31,Default,,0000,0000,0000,,to people that are equally interested. So\Nthat, yeah, that's cool. And you can also
Dialogue: 0,0:09:11.31,0:09:15.84,Default,,0000,0000,0000,,try out new products quite easily. So as\Nyou can tell, you can grow the specific
Dialogue: 0,0:09:15.84,0:09:21.17,Default,,0000,0000,0000,,kind of vegetable or you can try to make\Nthe specific kind of cheese. And then you
Dialogue: 0,0:09:21.17,0:09:26.50,Default,,0000,0000,0000,,can see, are people interested that were\Nworth actually producing that permanently
Dialogue: 0,0:09:26.50,0:09:30.59,Default,,0000,0000,0000,,or, well, didn't that really turn off that\Ngreat and people that weren't interested
Dialogue: 0,0:09:30.59,0:09:34.40,Default,,0000,0000,0000,,then? It's not the end of the world\Nbecause you can just just make small trial
Dialogue: 0,0:09:34.40,0:09:41.48,Default,,0000,0000,0000,,run. And the last thing on here on the\Nslides, but of product planning is
Dialogue: 0,0:09:41.48,0:09:48.82,Default,,0000,0000,0000,,important as well. Because one of the Reko\Ngroups, you know, in advance how actually
Dialogue: 0,0:09:48.82,0:09:55.81,Default,,0000,0000,0000,,how much you're going to sell that day.\NAnd that makes it a lot easier to plan.
Dialogue: 0,0:09:55.81,0:09:59.96,Default,,0000,0000,0000,,And on the other side, it also the groups\Ncan help you, like I said, with
Dialogue: 0,0:09:59.96,0:10:06.40,Default,,0000,0000,0000,,overproduction. So if you have a lot more\Nthan you can, just try to sell it over the
Dialogue: 0,0:10:06.40,0:10:14.67,Default,,0000,0000,0000,,group, but easier than ever with\Nsupermarkets. So yeah, that is basically a
Dialogue: 0,0:10:14.67,0:10:25.87,Default,,0000,0000,0000,,very, very positive things with the Reko\Ngroups and say, let's have a look. That's
Dialogue: 0,0:10:25.87,0:10:37.67,Default,,0000,0000,0000,,how it's. But I slept there. Yeah. So the Reko\Ngroup that I have been administrating is
Dialogue: 0,0:10:37.67,0:10:43.49,Default,,0000,0000,0000,,in a small village called Tybee. It's a\Nlower income area, quite conservative
Dialogue: 0,0:10:43.49,0:11:00.54,Default,,0000,0000,0000,,structures. And by 2021 we have yeah, 2130\Nmembers. And we started in 2019. So. Why
Dialogue: 0,0:11:00.54,0:11:04.40,Default,,0000,0000,0000,,did I mention the small village, low\Nincome area, conservative structures?
Dialogue: 0,0:11:04.40,0:11:10.35,Default,,0000,0000,0000,,Well, basically to tell you that if it\Nworks in horby, it can work almost
Dialogue: 0,0:11:10.35,0:11:18.55,Default,,0000,0000,0000,,everywhere {\i1}laugh{\i0} because of the\Nstructures here people are not. It's not.
Dialogue: 0,0:11:18.55,0:11:24.97,Default,,0000,0000,0000,,It's not a hip area. It's not where like\Necological food is driving force.
Dialogue: 0,0:11:24.97,0:11:30.53,Default,,0000,0000,0000,,It's not like that. But like I mentioned\Nearlier, Reko groups make it possible to
Dialogue: 0,0:11:30.53,0:11:38.32,Default,,0000,0000,0000,,connect with people and to connect to food\Nproducers from the area. And I think that
Dialogue: 0,0:11:38.32,0:11:47.09,Default,,0000,0000,0000,,that is really important and that that has\Nmade a big impact. And when we started in
Dialogue: 0,0:11:47.09,0:11:53.23,Default,,0000,0000,0000,,2019, there were basically we started with\Nfive people that grew a bit of food and
Dialogue: 0,0:11:53.23,0:12:02.66,Default,,0000,0000,0000,,maybe 10 people that felt a bit sorry. So\Nthey came. But, Consistency and getting
Dialogue: 0,0:12:02.66,0:12:08.38,Default,,0000,0000,0000,,out the world, basically telling everyone\Nthat they should check out this group and
Dialogue: 0,0:12:08.38,0:12:18.69,Default,,0000,0000,0000,,that paid of. So that is that's quite\Nquite a success, I would say, although
Dialogue: 0,0:12:18.69,0:12:25.01,Default,,0000,0000,0000,,there is, of course, it's not really all,\Nit's just easy. What was really important
Dialogue: 0,0:12:25.01,0:12:31.55,Default,,0000,0000,0000,,for this group was to get a diversity of\Nproducts that can be a bit difficult
Dialogue: 0,0:12:31.55,0:12:36.69,Default,,0000,0000,0000,,because, well, people want to buy more\Nthan just tomatoes. So to get farmers
Dialogue: 0,0:12:36.69,0:12:43.71,Default,,0000,0000,0000,,interests that sell different products is\Nreally crucial for these kind of groups to
Dialogue: 0,0:12:43.71,0:12:54.01,Default,,0000,0000,0000,,work. Here's a small comparison that\Nhopefully illustrates that despite having
Dialogue: 0,0:12:54.01,0:13:00.65,Default,,0000,0000,0000,,well, not as well as wealth a parking lot\Nin 2020, we actually haven't gotten a lot
Dialogue: 0,0:13:00.65,0:13:07.42,Default,,0000,0000,0000,,bigger from just 2019 to 2020. I realize I\Ndidn't have a good picture from 21, so to
Dialogue: 0,0:13:07.42,0:13:17.36,Default,,0000,0000,0000,,do. Yeah, and one of the important things\Nhere that people talk with each other and
Dialogue: 0,0:13:17.36,0:13:22.51,Default,,0000,0000,0000,,it's like, you see the farmers are\Nactually coming in their cars and just
Dialogue: 0,0:13:22.51,0:13:33.22,Default,,0000,0000,0000,,delivering the products. So because there\Ncan't be any official sales on the spot,
Dialogue: 0,0:13:33.22,0:13:37.44,Default,,0000,0000,0000,,you don't need any market stance or\Nanything like that. You just need a kind
Dialogue: 0,0:13:37.44,0:13:44.54,Default,,0000,0000,0000,,of fast meet up. Normally, the meetings\Nare around 30 minutes, sometimes an hour.
Dialogue: 0,0:13:44.54,0:13:50.22,Default,,0000,0000,0000,,Exchange products. People may make sure\Neveryone is paid and then you're good to
Dialogue: 0,0:13:50.22,0:14:00.40,Default,,0000,0000,0000,,go. So it's also rather the real. The in-\Nperson meetings are rather rather fast.
Dialogue: 0,0:14:00.40,0:14:13.33,Default,,0000,0000,0000,,And talking a bit about challenges. Well.\NLike I said, Reko is based on online that
Dialogue: 0,0:14:13.33,0:14:23.71,Default,,0000,0000,0000,,people make their orders, so. I have a\Nfirst point accessibility, but I could
Dialogue: 0,0:14:23.71,0:14:32.34,Default,,0000,0000,0000,,also easily name that in choosing the\Nright platform. In Sweden most of the Reko
Dialogue: 0,0:14:32.34,0:14:40.34,Default,,0000,0000,0000,,groups are Facebook organized, which well,\Nis not optimal, but it is very easy
Dialogue: 0,0:14:40.34,0:14:47.01,Default,,0000,0000,0000,,accessible for most people and we haven't\Nbeen. We have been trying to find a better
Dialogue: 0,0:14:47.01,0:14:53.71,Default,,0000,0000,0000,,working platform to find a better working\Nsolution and haven't really succeeded so
Dialogue: 0,0:14:53.71,0:15:03.17,Default,,0000,0000,0000,,far. The point is also that a lot of\Ncustomers for these Reko groups, at least
Dialogue: 0,0:15:03.17,0:15:10.90,Default,,0000,0000,0000,,in the rural areas on countrysides, are\Nlike 50 and upwards and not very technical
Dialogue: 0,0:15:10.90,0:15:18.82,Default,,0000,0000,0000,,interested. So basically, the internet\Nitself was a big step for this people, and
Dialogue: 0,0:15:18.82,0:15:24.32,Default,,0000,0000,0000,,now they have slowly understood how well\Nthis one platform works. So it's what
Dialogue: 0,0:15:24.32,0:15:29.95,Default,,0000,0000,0000,,works for them. And yeah, that's\Ndefinitely a really big challenge, because
Dialogue: 0,0:15:29.95,0:15:36.95,Default,,0000,0000,0000,,it makes the movement quite dependent on\Nthis platform, which is definitely not
Dialogue: 0,0:15:36.95,0:15:44.53,Default,,0000,0000,0000,,ideal. Another challenge can be \Npayment methods. In Sweden, we have a
Dialogue: 0,0:15:44.53,0:15:51.78,Default,,0000,0000,0000,,system that makes it very easy to transfer\Nmoney between people with wireless. But I
Dialogue: 0,0:15:51.78,0:15:58.50,Default,,0000,0000,0000,,know that, for example, in Germany, that's\Nnot as easy. We have a bit of cash that
Dialogue: 0,0:15:58.50,0:16:03.61,Default,,0000,0000,0000,,people people can normally pay in cash as\Nwell, but basically no one wants to do it
Dialogue: 0,0:16:03.61,0:16:14.37,Default,,0000,0000,0000,,anymore. But making sure payment works is\Na thing and, well, a lot is really based
Dialogue: 0,0:16:14.37,0:16:24.66,Default,,0000,0000,0000,,on trust. So upholding trust is also very\Nimportant within those groups. And you
Dialogue: 0,0:16:24.66,0:16:29.78,Default,,0000,0000,0000,,need to have a good location, because when\Nyou're meeting was like a sad, like
Dialogue: 0,0:16:29.78,0:16:36.86,Default,,0000,0000,0000,,25 producers can easily can. So\N25 farmers coming and then maybe
Dialogue: 0,0:16:36.86,0:16:44.56,Default,,0000,0000,0000,,a 100 people only on a day that on an\Nevening that's that's quite good,
Dialogue: 0,0:16:44.56,0:16:51.33,Default,,0000,0000,0000,,quite good. But that also needs space. And\Nyeah, you need to make sure that you have
Dialogue: 0,0:16:51.33,0:16:57.03,Default,,0000,0000,0000,,a place where it's OK to park for half an\Nhour an hour and to have this amount of
Dialogue: 0,0:16:57.03,0:17:07.02,Default,,0000,0000,0000,,people, of course. But we found that\Nrather easy because, there was a lot of
Dialogue: 0,0:17:07.02,0:17:10.79,Default,,0000,0000,0000,,companies or just institutions that were\Nlike, Oh yeah, right, we have a big
Dialogue: 0,0:17:10.79,0:17:16.37,Default,,0000,0000,0000,,parking lot. You can use that. So ask\Naround. And while I was around, I mean,
Dialogue: 0,0:17:16.37,0:17:21.05,Default,,0000,0000,0000,,then it's also very easy to talk to people\Nand just tell them about this group and
Dialogue: 0,0:17:21.05,0:17:28.61,Default,,0000,0000,0000,,try to spread the word. That comes to\Nanother challenge, which is, yeah, getting
Dialogue: 0,0:17:28.61,0:17:33.60,Default,,0000,0000,0000,,the ball rolling, really getting around\Nthings formation let people know that this
Dialogue: 0,0:17:33.60,0:17:39.43,Default,,0000,0000,0000,,group exists. Let other farmers know that\Nthis group exists, but as well. Tell.
Dialogue: 0,0:17:39.43,0:17:44.84,Default,,0000,0000,0000,,People, everyday people, your parents,\Nyour grandmother, your neighbors, your
Dialogue: 0,0:17:44.84,0:17:54.03,Default,,0000,0000,0000,,colleague, tell everyone that these groups\Nexist and spread the word. And one last
Dialogue: 0,0:17:54.03,0:18:00.50,Default,,0000,0000,0000,,point of challenges is keeping transport\Nefficient, because the more the group
Dialogue: 0,0:18:00.50,0:18:07.29,Default,,0000,0000,0000,,grows, the further farmers kind of are\Nwilling to drive to sell the products have
Dialogue: 0,0:18:07.29,0:18:13.69,Default,,0000,0000,0000,,a very successful group, maybe, let's say,\N50 kilometers away. Maybe it starts to get
Dialogue: 0,0:18:13.69,0:18:19.72,Default,,0000,0000,0000,,interesting to me to actually go there.\NAnd I think it's important to stay true to
Dialogue: 0,0:18:19.72,0:18:26.71,Default,,0000,0000,0000,,the values of efficient transportation.\NAnd by that, to quite close you to the
Dialogue: 0,0:18:26.71,0:18:35.50,Default,,0000,0000,0000,,mission by making sure that transport is\Nmanaged efficiently and with as little
Dialogue: 0,0:18:35.50,0:18:42.06,Default,,0000,0000,0000,,resources as possible. But I mean, here\Nhere, it's absolutely possible to find
Dialogue: 0,0:18:42.06,0:18:47.69,Default,,0000,0000,0000,,flexible solutions. Maybe some farmers\Nactually can take a hitch a ride together
Dialogue: 0,0:18:47.69,0:18:52.18,Default,,0000,0000,0000,,or something like that. And I know that\Nthere is also there have been groups that
Dialogue: 0,0:18:52.18,0:18:58.76,Default,,0000,0000,0000,,have restricted farmers to a certain range\Naround the town or village there from to
Dialogue: 0,0:18:58.76,0:19:06.57,Default,,0000,0000,0000,,make sure that that really stays local.\NAnd talking about those restricting
Dialogue: 0,0:19:06.57,0:19:11.63,Default,,0000,0000,0000,,someone, normally those Reko groups are\Nreally open, but of course it is a bit of
Dialogue: 0,0:19:11.63,0:19:19.59,Default,,0000,0000,0000,,a bit difficult where you draw the line\Nfor small scale production. And yeah, when
Dialogue: 0,0:19:19.59,0:19:25.95,Default,,0000,0000,0000,,is a farmer maybe too big, maybe to too\Nmuch into the commertional production to
Dialogue: 0,0:19:25.95,0:19:32.64,Default,,0000,0000,0000,,really still should be a part of it? That\Nis definitely an issue that needs to be
Dialogue: 0,0:19:32.64,0:19:37.34,Default,,0000,0000,0000,,addressed within the group. But normally\Nyou have more than one person managing a
Dialogue: 0,0:19:37.34,0:19:43.00,Default,,0000,0000,0000,,group and like I said, there is a support\Nnet, so you're not alone of this kind of
Dialogue: 0,0:19:43.00,0:19:54.05,Default,,0000,0000,0000,,decisions. So what I want to say is, bild\Nmore Reko, maybe try to actually get into
Dialogue: 0,0:19:54.05,0:20:01.76,Default,,0000,0000,0000,,Germany, try to get it going there. It's\Nbasically quite easy to start. You need to
Dialogue: 0,0:20:01.76,0:20:06.83,Default,,0000,0000,0000,,have a look into local laws and\Nregulation. I was hoping I could do that
Dialogue: 0,0:20:06.83,0:20:12.82,Default,,0000,0000,0000,,before this talk, but I realized that my\Nknowledge of German law is. Well, yeah, *
Dialogue: 0,0:20:12.82,0:20:21.67,Default,,0000,0000,0000,,laugh* not not sufficient for that task.\NAnd, but have a look, I really want to
Dialogue: 0,0:20:21.67,0:20:27.32,Default,,0000,0000,0000,,believe that there is a way to make it\Nwork and then choose a communication
Dialogue: 0,0:20:27.32,0:20:35.14,Default,,0000,0000,0000,,platform. Choose a good platform and be\Naware that most likely the platform you
Dialogue: 0,0:20:35.14,0:20:44.57,Default,,0000,0000,0000,,choose from the start will be the platform\Nthat you will use for this group. Onwards,
Dialogue: 0,0:20:44.57,0:20:49.25,Default,,0000,0000,0000,,we have had a few groups in Sweden that\Ntry to change communication platform after
Dialogue: 0,0:20:49.25,0:21:00.57,Default,,0000,0000,0000,,a while, and that was very hard for them.\NSo be mindful about it and think about it.
Dialogue: 0,0:21:00.57,0:21:08.09,Default,,0000,0000,0000,,And. Then, of course, you need to have\Nfarmers that are interested in being a
Dialogue: 0,0:21:08.09,0:21:14.80,Default,,0000,0000,0000,,part of it, and you need to have farmers\Nthat want to sell their goods, that are
Dialogue: 0,0:21:14.80,0:21:23.00,Default,,0000,0000,0000,,well motivated to be a part of really,\Nreally cool thing. And like I said before,
Dialogue: 0,0:21:23.00,0:21:31.49,Default,,0000,0000,0000,,you want to have a wide range of products\Nand producers. So the more diversity, the
Dialogue: 0,0:21:31.49,0:21:42.32,Default,,0000,0000,0000,,better. Of course, there is always\Nseasonal changes. For example, my tomato
Dialogue: 0,0:21:42.32,0:21:48.07,Default,,0000,0000,0000,,example is kind of a bad example because\Nthere's just so short time in the year
Dialogue: 0,0:21:48.07,0:21:56.75,Default,,0000,0000,0000,,where actually local farmers can provide\Ntomatoes, of course. But. Find
Dialogue: 0,0:21:56.75,0:22:04.98,Default,,0000,0000,0000,,farmers that are interested and then talk\Nabout what products are possible. We have
Dialogue: 0,0:22:04.98,0:22:10.25,Default,,0000,0000,0000,,realized the farmers very often just very\Nresourceful of finding alternatives what
Dialogue: 0,0:22:10.25,0:22:17.02,Default,,0000,0000,0000,,they can sell in the winter, and that's\Nthere's a lot of innovation actually
Dialogue: 0,0:22:17.02,0:22:25.33,Default,,0000,0000,0000,,coming from that. That is really cool to\Nsee. And yeah, that's basically what you
Dialogue: 0,0:22:25.33,0:22:32.17,Default,,0000,0000,0000,,need for starting a Reko group. There\Nwould definitely be the possibility to get
Dialogue: 0,0:22:32.17,0:22:40.42,Default,,0000,0000,0000,,support from the Scandinavian communities\Nand see how they're doing and maybe just
Dialogue: 0,0:22:40.42,0:22:50.82,Default,,0000,0000,0000,,try to start your own thing. And {\i1}laugh{\i0} I\Nrealize I'm actually today super fast with
Dialogue: 0,0:22:50.82,0:22:59.15,Default,,0000,0000,0000,,this talk. So I'm already at my sources.\NSo I was thinking of actually skipping
Dialogue: 0,0:22:59.15,0:23:13.77,Default,,0000,0000,0000,,this a bit backwards to. Let's go to my\Nfirst line and talk a bit more a bit more
Dialogue: 0,0:23:13.77,0:23:24.47,Default,,0000,0000,0000,,about the impacts for both farmer, for the\Nfarmers, and that is, we have noticed that
Dialogue: 0,0:23:24.47,0:23:34.58,Default,,0000,0000,0000,,a really strong. A really strong, a bit\Nunexpected force that happened with these
Dialogue: 0,0:23:34.58,0:23:41.66,Default,,0000,0000,0000,,groups is the networking effect, because\Nit helps small scale farmers and people
Dialogue: 0,0:23:41.66,0:23:50.29,Default,,0000,0000,0000,,that are just hobby producers to connect\Nand to meet once, twice a week on this, on
Dialogue: 0,0:23:50.29,0:23:55.40,Default,,0000,0000,0000,,this group meetings give their product to\Nthe customer and then maybe, say, 5 or
Dialogue: 0,0:23:55.40,0:23:59.43,Default,,0000,0000,0000,,10 more minutes and just chat for each\Nother and be like, Oh, how is this going?
Dialogue: 0,0:23:59.43,0:24:04.42,Default,,0000,0000,0000,,Oh, how would you deal with that? How are\Nyour chickens doing? And well, that sounds
Dialogue: 0,0:24:04.42,0:24:11.00,Default,,0000,0000,0000,,a bit trivial, but it actually makes a lot\Nof difference, because it helps people to
Dialogue: 0,0:24:11.00,0:24:18.12,Default,,0000,0000,0000,,connect with their neighbors, a bit more\Nfar away neighbors with people that have
Dialogue: 0,0:24:18.12,0:24:24.35,Default,,0000,0000,0000,,similar interest in producing really great\Nfood. And it creates a community that is
Dialogue: 0,0:24:24.35,0:24:31.88,Default,,0000,0000,0000,,really, really resourceful, supporting and\Ninclusive. And I found that really
Dialogue: 0,0:24:31.88,0:24:38.40,Default,,0000,0000,0000,,interesting that even in herby, with this\Nrather conservative population, it's
Dialogue: 0,0:24:38.40,0:24:46.13,Default,,0000,0000,0000,,really worked. And that was a very, I\Nthink, very healing, almost healing
Dialogue: 0,0:24:46.13,0:24:50.63,Default,,0000,0000,0000,,program, process for that village to\Nreally see like, Oh, there's so many
Dialogue: 0,0:24:50.63,0:24:58.36,Default,,0000,0000,0000,,people around here by now making amazing\Nfood, growing organic vegetables and being
Dialogue: 0,0:24:58.36,0:25:06.51,Default,,0000,0000,0000,,curious about that. So this really\Nnetworking effect is super cool and
Dialogue: 0,0:25:06.51,0:25:14.14,Default,,0000,0000,0000,,something that we maybe didn't expect to\Nhappen that strongly. And of course, it
Dialogue: 0,0:25:14.14,0:25:18.42,Default,,0000,0000,0000,,works for the consumers as well. They have\Nstarted to like the people coming to the
Dialogue: 0,0:25:18.42,0:25:24.07,Default,,0000,0000,0000,,group started to see it. A bit of a social\Nevent, though. Well, we all know, what also
Dialogue: 0,0:25:24.07,0:25:30.17,Default,,0000,0000,0000,,happened 2020. So the social aspect has\Nbeen no, we were in need of trying to
Dialogue: 0,0:25:30.17,0:25:38.33,Default,,0000,0000,0000,,minimize that as much as possible. But\Nstill, it's networking is a very big part
Dialogue: 0,0:25:38.33,0:25:46.23,Default,,0000,0000,0000,,of the entire thing. I'm yeah, 2020\Npandemic. I actually didn't do an extra
Dialogue: 0,0:25:46.23,0:25:52.63,Default,,0000,0000,0000,,slide about it because I assumed everyone\Nwas tired of that already. But from a Reko
Dialogue: 0,0:25:52.63,0:26:01.45,Default,,0000,0000,0000,,group perspective, it actually did not\Nthat much damage. We were never in the
Dialogue: 0,0:26:01.45,0:26:06.63,Default,,0000,0000,0000,,situation in Sweden, where the regulations\Nwould have for would have forbidden to
Dialogue: 0,0:26:06.63,0:26:15.33,Default,,0000,0000,0000,,have our meetings to exchange the\Nproducts. So it was more like people
Dialogue: 0,0:26:15.33,0:26:20.32,Default,,0000,0000,0000,,realized, Oh, this is outside. Oh, here,\Nit's really easy to keep your distance
Dialogue: 0,0:26:20.32,0:26:26.20,Default,,0000,0000,0000,,because there's not so many people and oh,\NI can still buy super fresh food, even if
Dialogue: 0,0:26:26.20,0:26:32.62,Default,,0000,0000,0000,,I don't dare to go into a supermarket. So\Nactually, the pandemic has brought more
Dialogue: 0,0:26:32.62,0:26:39.08,Default,,0000,0000,0000,,customers to the Reko groups, which was a\Nbit unexpected in the beginning, but
Dialogue: 0,0:26:39.08,0:26:46.91,Default,,0000,0000,0000,,really, really fun and really cool. And\Nnow we will see, it's always a bit like a
Dialogue: 0,0:26:46.91,0:26:55.34,Default,,0000,0000,0000,,seasonal thing because winter here is not\Nat least in Sweden, not as snowy as one
Dialogue: 0,0:26:55.34,0:27:01.35,Default,,0000,0000,0000,,wants to believe. It's a lot of rain and\Nwindy, and people are not that motivated
Dialogue: 0,0:27:01.35,0:27:05.99,Default,,0000,0000,0000,,to actually go out and pick up their food.\NSo in winter, normally it's a bit of less
Dialogue: 0,0:27:05.99,0:27:11.82,Default,,0000,0000,0000,,activity and then picking up on spring\Nweather. Yeah, about the peak in summer
Dialogue: 0,0:27:11.82,0:27:19.01,Default,,0000,0000,0000,,and early autumn, when there is such a\Nwide range of products available. So there
Dialogue: 0,0:27:19.01,0:27:23.99,Default,,0000,0000,0000,,is always a bit of the seasonal\Nfluctuation in how many people are
Dialogue: 0,0:27:23.99,0:27:34.48,Default,,0000,0000,0000,,attending. But that's that's just the way\Nit is. Let's say. Yeah. So there was a lot
Dialogue: 0,0:27:34.48,0:27:45.25,Default,,0000,0000,0000,,of good reasons why to actually have these\NReko groups and. I would really it would
Dialogue: 0,0:27:45.25,0:27:54.65,Default,,0000,0000,0000,,be really interesting if that would happen\Nto peer groups in Germany. When I did this
Dialogue: 0,0:27:54.65,0:28:01.66,Default,,0000,0000,0000,,talk, the last time I got a question, if\Nit was comparable to solawi(solidarische
Dialogue: 0,0:28:01.66,0:28:09.77,Default,,0000,0000,0000,,Landwirtschaft), which I thought I could\Ntalk a few shortly about. It has some
Dialogue: 0,0:28:09.77,0:28:16.39,Default,,0000,0000,0000,,similarities, but I would say the Reko\Ngroups are a lot easier accessible for
Dialogue: 0,0:28:16.39,0:28:27.87,Default,,0000,0000,0000,,farmers than the solawi. So it's basically\Neveryone can participate. There is not a
Dialogue: 0,0:28:27.87,0:28:34.81,Default,,0000,0000,0000,,lot of limitations to what you need to be\Nable to do to sell food on the market. I
Dialogue: 0,0:28:34.81,0:28:41.02,Default,,0000,0000,0000,,mean, of course, you need to follow\Nguidelines about food safety and so on.
Dialogue: 0,0:28:41.02,0:28:48.52,Default,,0000,0000,0000,,But you don't need to be able to promise\Nto be able to deliver, for example, eggs
Dialogue: 0,0:28:48.52,0:28:54.10,Default,,0000,0000,0000,,all year round. It's totally OK to be\Nthere just three or four times per year
Dialogue: 0,0:28:54.10,0:29:00.14,Default,,0000,0000,0000,,and the rest of the year, you just don't\Nhave enough eggs. And so the customer are
Dialogue: 0,0:29:00.14,0:29:05.37,Default,,0000,0000,0000,,saying different to a solawi, how I've\Nunderstood it. You don't need to like,
Dialogue: 0,0:29:05.37,0:29:12.58,Default,,0000,0000,0000,,have a contract and guaranteeing how much\Nyou're buying every month so you can stay
Dialogue: 0,0:29:12.58,0:29:17.82,Default,,0000,0000,0000,,flexible if it's the end of the month and\Nthere's really more months left than money
Dialogue: 0,0:29:17.82,0:29:22.61,Default,,0000,0000,0000,,in your bank account, then you just don't\Nbuy from the group. Maybe just that time,
Dialogue: 0,0:29:22.61,0:29:30.22,Default,,0000,0000,0000,,but next time you're very welcome to. So\Nin my eyes, solawi maybe to a farmer more
Dialogue: 0,0:29:30.22,0:29:36.91,Default,,0000,0000,0000,,long term solution, more of the more\Nstable income situation. But the Reko
Dialogue: 0,0:29:36.91,0:29:44.71,Default,,0000,0000,0000,,groups who would allow for a lot more\Nflexibility and. It's easier to get
Dialogue: 0,0:29:44.71,0:29:54.79,Default,,0000,0000,0000,,started. Yeah.{\i1}laugh{\i0} I only took with me\Nthe positive points, then I sometimes get
Dialogue: 0,0:29:54.79,0:30:02.23,Default,,0000,0000,0000,,asked, Oh, but isn't it really expensive\Nto buy so well produced food? And the
Dialogue: 0,0:30:02.23,0:30:09.25,Default,,0000,0000,0000,,answer is yes and no. Of a lot of products\Nwill be more expensive than in a
Dialogue: 0,0:30:09.25,0:30:13.91,Default,,0000,0000,0000,,supermarket. But because you buy directly\Nfrom the farmer, the farmers are still
Dialogue: 0,0:30:13.91,0:30:21.48,Default,,0000,0000,0000,,able to make good prices for really\Namazing products. So they actually get the
Dialogue: 0,0:30:21.48,0:30:30.31,Default,,0000,0000,0000,,money they need to be to, to work, to make\Na living from it. And you still it's it's
Dialogue: 0,0:30:30.31,0:30:39.40,Default,,0000,0000,0000,,still affordable and because there is\Nexchange between the groups. There's also
Dialogue: 0,0:30:39.40,0:30:46.54,Default,,0000,0000,0000,,a bit of a control about costs because the\Nfarmers basically need to kind of keep an
Dialogue: 0,0:30:46.54,0:30:53.70,Default,,0000,0000,0000,,even level if there's someone selling\Neggs, so certain prize. And there's three
Dialogue: 0,0:30:53.70,0:30:58.56,Default,,0000,0000,0000,,other people selling a lot cheaper eggs\Nthat will be a discussion between the
Dialogue: 0,0:30:58.56,0:31:06.40,Default,,0000,0000,0000,,farmers to actually come to come to an\Nagreement on a fair price for the eggs and
Dialogue: 0,0:31:06.40,0:31:13.00,Default,,0000,0000,0000,,that self regulate all the regulatory\Nprocedure. It's really a great thing. So
Dialogue: 0,0:31:13.00,0:31:18.13,Default,,0000,0000,0000,,from an administrative point of view, I,\Nwell, my group, we were never in need of
Dialogue: 0,0:31:18.13,0:31:23.28,Default,,0000,0000,0000,,telling someone, you should change your\Nprices or something that is normally taken
Dialogue: 0,0:31:23.28,0:31:30.13,Default,,0000,0000,0000,,care of more or less by itself and by the\Npeople limit. So like, yeah, like most
Dialogue: 0,0:31:30.13,0:31:35.53,Default,,0000,0000,0000,,grassroots movement, it really is living\Nfrom the people and need some engagement,
Dialogue: 0,0:31:35.53,0:31:44.60,Default,,0000,0000,0000,,of course. But once that is rolling, it's\Nreally, really great construct, I would
Dialogue: 0,0:31:44.60,0:32:00.70,Default,,0000,0000,0000,,say, in a really great thing to do. Yes.\NSay you and some sources and there one is
Dialogue: 0,0:32:00.70,0:32:06.83,Default,,0000,0000,0000,,called who's holding okat hopp, which is\Nan organization in Sweden that is
Dialogue: 0,0:32:06.83,0:32:18.19,Default,,0000,0000,0000,,basically something between a club and\Nsome kind of political. How to say that
Dialogue: 0,0:32:18.19,0:32:23.70,Default,,0000,0000,0000,,political ministry? Hmm. {\i1}laugh{\i0} I'm\Nactually not really sure about the
Dialogue: 0,0:32:23.70,0:32:29.97,Default,,0000,0000,0000,,translation there, but they had gotten\Nsome money from a European Union fond to
Dialogue: 0,0:32:29.97,0:32:36.51,Default,,0000,0000,0000,,look into these Reko groups and see how\Nthat could support the rural areas and
Dialogue: 0,0:32:36.51,0:32:42.50,Default,,0000,0000,0000,,countryside in Sweden and how farmers\Ncould benefit. So they were helping out a
Dialogue: 0,0:32:42.50,0:32:49.34,Default,,0000,0000,0000,,bit like I mentioned earlier with graphic\Nmaterial. And yeah, provided provided some
Dialogue: 0,0:32:49.34,0:32:58.08,Default,,0000,0000,0000,,information. 2020 that man money ran out\Nand I think they are no longer providing
Dialogue: 0,0:32:58.08,0:33:04.58,Default,,0000,0000,0000,,any kind of help. But since their help was\Nvery little from the beginning, it doesn't
Dialogue: 0,0:33:04.58,0:33:12.47,Default,,0000,0000,0000,,seem to affect the groups at all. I would\Nsay so. It was definitely it was nice that
Dialogue: 0,0:33:12.47,0:33:21.49,Default,,0000,0000,0000,,it was there, but I wouldn't say that some\Nkind of support from governmental support
Dialogue: 0,0:33:21.49,0:33:30.09,Default,,0000,0000,0000,,is definitely not necessary to be\Nsuccessful with these groups. Yeah, that
Dialogue: 0,0:33:30.09,0:33:39.15,Default,,0000,0000,0000,,was my talk for today, I hope I will see\Neveryone later for the Q&A and would be
Dialogue: 0,0:33:39.15,0:33:47.56,Default,,0000,0000,0000,,really great to chat about this. So have a\Ngood evening and see you later.
Dialogue: 0,0:33:47.56,0:33:53.23,Default,,0000,0000,0000,,Herald: Yeah, done. Sage ich noch mal\Ndanke schön,
Dialogue: 0,0:33:53.23,0:33:58.57,Default,,0000,0000,0000,,thank you for\Nwatching. That was a very interesting talk
Dialogue: 0,0:33:58.57,0:34:09.16,Default,,0000,0000,0000,,about how to install influence on ISO or\Nconsumer. Oh, if you have any further
Dialogue: 0,0:34:09.16,0:34:18.53,Default,,0000,0000,0000,,questions you can visit chat in events.\NHaecksen the awesome ADA ATM. You can also
Dialogue: 0,0:34:18.53,0:34:27.74,Default,,0000,0000,0000,,use the QR code in this window here on at\Nthe right side to get into the room where
Dialogue: 0,0:34:27.74,0:34:32.49,Default,,0000,0000,0000,,you can place your questions. Wenn ihr noch\Nweitere Fragen habt, dann kommt in den Raum
Dialogue: 0,0:34:32.49,0:34:40.18,Default,,0000,0000,0000,,. Hex and org slash AIFS\NAwesome, wonderful Ada . Da werden weitere Fragen beantwortet.
Dialogue: 0,0:34:40.18,0:34:45.84,Default,,0000,0000,0000,,Thank you to Julia and
Dialogue: 0,0:34:45.84,0:34:50.12,Default,,0000,0000,0000,,hopefully see you on the Q&A section.\NGetting over there. Thank you.
Dialogue: 0,0:34:50.12,0:35:00.83,Default,,0000,0000,0000,,{\i1}rc3 Nachspannmusik{\i0}
Dialogue: 0,0:35:00.83,0:35:07.00,Default,,0000,0000,0000,,Subtitles created by c3subtitles.de\Nin the year 2022. Join, and help us!