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Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.46,0:00:02.52,Default,,0000,0000,0000,,The basic problem\Nwith working in an office
Dialogue: 0,0:00:02.54,0:00:05.16,Default,,0000,0000,0000,,is you're just not in control\Nof your work environment.
Dialogue: 0,0:00:05.18,0:00:07.38,Default,,0000,0000,0000,,[The Way We Work]
Dialogue: 0,0:00:08.78,0:00:11.96,Default,,0000,0000,0000,,Howdy, my name is Matt,\Nand I'm the CEO of Automattic,
Dialogue: 0,0:00:11.98,0:00:14.84,Default,,0000,0000,0000,,the company behind WordPress.com,\NJetpack and WooCommerce.
Dialogue: 0,0:00:14.86,0:00:19.08,Default,,0000,0000,0000,,We're coming up on over 800 employees,\Nand they live everywhere,
Dialogue: 0,0:00:19.10,0:00:22.88,Default,,0000,0000,0000,,from California to Alabama, Mississippi,\Nto where I live in Texas.
Dialogue: 0,0:00:22.90,0:00:24.76,Default,,0000,0000,0000,,They're also in 67 countries.
Dialogue: 0,0:00:24.78,0:00:27.07,Default,,0000,0000,0000,,Canada, Mexico, India, New Zealand.
Dialogue: 0,0:00:27.10,0:00:30.15,Default,,0000,0000,0000,,Some of them choose not even\Nto have a home base, they're nomads.
Dialogue: 0,0:00:30.18,0:00:32.51,Default,,0000,0000,0000,,Whether they are in RVs\Nor traveling through Airbnbs,
Dialogue: 0,0:00:32.54,0:00:34.91,Default,,0000,0000,0000,,they are in new places\Nevery day, week or month.
Dialogue: 0,0:00:34.94,0:00:38.03,Default,,0000,0000,0000,,As long as they can find good Wi-Fi,\Nwe don't care where they are.
Dialogue: 0,0:00:38.06,0:00:40.99,Default,,0000,0000,0000,,Our focus on distributed work\Ndidn't happen accidentally.
Dialogue: 0,0:00:41.02,0:00:43.59,Default,,0000,0000,0000,,It was a conscious choice\Nfrom the very beginning.
Dialogue: 0,0:00:43.62,0:00:45.91,Default,,0000,0000,0000,,Notice I don't use the word "remote,"
Dialogue: 0,0:00:45.94,0:00:47.63,Default,,0000,0000,0000,,because it sets up the expectation,
Dialogue: 0,0:00:47.66,0:00:49.79,Default,,0000,0000,0000,,that some people are essential\Nand some aren't.
Dialogue: 0,0:00:49.82,0:00:52.27,Default,,0000,0000,0000,,I use the word "distributed"\Nto describe what we do,
Dialogue: 0,0:00:52.30,0:00:53.66,Default,,0000,0000,0000,,where everyone is\Non an equal playing field.
Dialogue: 0,0:00:53.79,0:00:55.28,Default,,0000,0000,0000,,I think a distributed workforce
Dialogue: 0,0:00:55.30,0:00:56.91,Default,,0000,0000,0000,,is the most effective way\Nto build a company.
Dialogue: 0,0:00:56.94,0:00:59.18,Default,,0000,0000,0000,,The key is you have to\Napproach it consciously.
Dialogue: 0,0:00:59.24,0:01:00.50,Default,,0000,0000,0000,,When we started WordPress,
Dialogue: 0,0:01:00.66,0:01:03.63,Default,,0000,0000,0000,,many of the first 20 hires\Nwere people I'd never met in person.
Dialogue: 0,0:01:03.77,0:01:06.24,Default,,0000,0000,0000,,But we'd collaborated online,\Nsometimes for years.
Dialogue: 0,0:01:06.41,0:01:09.81,Default,,0000,0000,0000,,I wanted to continue that\Nfor one simple reason.
Dialogue: 0,0:01:09.83,0:01:11.77,Default,,0000,0000,0000,,I believe that talent and intelligence
Dialogue: 0,0:01:11.80,0:01:13.54,Default,,0000,0000,0000,,are equally distributed\Nthroughout the world.
Dialogue: 0,0:01:13.57,0:01:14.84,Default,,0000,0000,0000,,But opportunity is not.
Dialogue: 0,0:01:15.39,0:01:17.56,Default,,0000,0000,0000,,In Silicon Valley,\Nthe big tech companies fish
Dialogue: 0,0:01:17.59,0:01:19.84,Default,,0000,0000,0000,,from essentially\Nthe same small pond or bay.
Dialogue: 0,0:01:19.87,0:01:22.80,Default,,0000,0000,0000,,A distributed company\Ncan fish from the entire ocean.
Dialogue: 0,0:01:22.83,0:01:26.32,Default,,0000,0000,0000,,Instead of hiring someone who grew up\Nin Japan but lives in California,
Dialogue: 0,0:01:26.35,0:01:28.20,Default,,0000,0000,0000,,you can gain someone who lives, works,
Dialogue: 0,0:01:28.23,0:01:31.24,Default,,0000,0000,0000,,wakes up and goes to sleep\Nwherever they are in the world.
Dialogue: 0,0:01:31.27,0:01:33.76,Default,,0000,0000,0000,,They bring a different\Nunderstanding of that culture
Dialogue: 0,0:01:33.79,0:01:35.44,Default,,0000,0000,0000,,and a different lived experience.
Dialogue: 0,0:01:35.47,0:01:37.76,Default,,0000,0000,0000,,At the base of the decision\Nto go distributed,
Dialogue: 0,0:01:37.79,0:01:41.40,Default,,0000,0000,0000,,there's a desire to give people autonomy\Nover how they do their work.
Dialogue: 0,0:01:41.43,0:01:44.24,Default,,0000,0000,0000,,Unless you're in a role\Nwhere specific hours are important,
Dialogue: 0,0:01:44.27,0:01:45.76,Default,,0000,0000,0000,,you can make your own schedule.
Dialogue: 0,0:01:45.79,0:01:49.40,Default,,0000,0000,0000,,Everyone can have a corner office,\Ntheir windows, the food they want to eat,
Dialogue: 0,0:01:49.43,0:01:52.24,Default,,0000,0000,0000,,you can choose when there's music\Nand when there's silence.
Dialogue: 0,0:01:52.27,0:01:54.68,Default,,0000,0000,0000,,You can choose what temperature\Nthe room should be.
Dialogue: 0,0:01:54.71,0:01:56.76,Default,,0000,0000,0000,,You can save the time\Nyou'd spend commuting
Dialogue: 0,0:01:56.79,0:01:59.12,Default,,0000,0000,0000,,and put it into things\Nthat are important to you.
Dialogue: 0,0:01:59.15,0:02:01.88,Default,,0000,0000,0000,,A distributed workforce\Nis ideal for a technology company.
Dialogue: 0,0:02:01.91,0:02:03.24,Default,,0000,0000,0000,,But people often ask me,
Dialogue: 0,0:02:03.27,0:02:06.52,Default,,0000,0000,0000,,"This works great for y'all,\Nbut what about everyone else?"
Dialogue: 0,0:02:06.59,0:02:07.75,Default,,0000,0000,0000,,If you have an office,
Dialogue: 0,0:02:07.78,0:02:10.48,Default,,0000,0000,0000,,you can do a few things\Nto build distributed capability.
Dialogue: 0,0:02:10.81,0:02:13.08,Default,,0000,0000,0000,,First: document everything.
Dialogue: 0,0:02:13.27,0:02:15.89,Default,,0000,0000,0000,,In an office, it's easy\Nto make decisions in the moment,
Dialogue: 0,0:02:15.91,0:02:17.28,Default,,0000,0000,0000,,in the kitchen, in the hall.
Dialogue: 0,0:02:17.31,0:02:18.64,Default,,0000,0000,0000,,But if people work remotely
Dialogue: 0,0:02:18.67,0:02:21.48,Default,,0000,0000,0000,,and some members of the team\Nare having those conversations
Dialogue: 0,0:02:21.51,0:02:22.76,Default,,0000,0000,0000,,they don't have access to,
Dialogue: 0,0:02:22.79,0:02:26.04,Default,,0000,0000,0000,,they'll see these decisions being made\Nwithout understanding the why.
Dialogue: 0,0:02:26.07,0:02:29.48,Default,,0000,0000,0000,,Always leave a trail of where you were\Nand what you were thinking about.
Dialogue: 0,0:02:29.51,0:02:31.84,Default,,0000,0000,0000,,This allows others to pick up\Nwhere you left off.
Dialogue: 0,0:02:31.87,0:02:34.36,Default,,0000,0000,0000,,It allows people in different\Ntime zones to interact,
Dialogue: 0,0:02:34.39,0:02:37.12,Default,,0000,0000,0000,,it's also great to think about\Nas an organization evolves,
Dialogue: 0,0:02:37.15,0:02:38.77,Default,,0000,0000,0000,,people leaving and people joining.
Dialogue: 0,0:02:38.80,0:02:42.02,Default,,0000,0000,0000,,Try to have as much communication\Nas possible online.
Dialogue: 0,0:02:42.08,0:02:46.52,Default,,0000,0000,0000,,When everything's shared and public,\Nit allows new people to catch up quickly.
Dialogue: 0,0:02:46.55,0:02:48.56,Default,,0000,0000,0000,,You also need to find the right tools.
Dialogue: 0,0:02:48.59,0:02:52.20,Default,,0000,0000,0000,,There are so many apps and services\Nthat help with day-to-day communication,
Dialogue: 0,0:02:52.23,0:02:54.56,Default,,0000,0000,0000,,video conferencing, project management.
Dialogue: 0,0:02:54.70,0:02:58.45,Default,,0000,0000,0000,,The things that changed how you work\Nprobably aren't objects anymore.
Dialogue: 0,0:02:58.59,0:03:00.83,Default,,0000,0000,0000,,They're things you access\Nthrough your computer.
Dialogue: 0,0:03:00.86,0:03:03.92,Default,,0000,0000,0000,,So experiment with different\Ntools that enable collaboration,
Dialogue: 0,0:03:03.95,0:03:05.20,Default,,0000,0000,0000,,see what works.
Dialogue: 0,0:03:05.23,0:03:07.20,Default,,0000,0000,0000,,Create productive, face-to-face time.
Dialogue: 0,0:03:07.23,0:03:08.48,Default,,0000,0000,0000,,In a traditional office,
Dialogue: 0,0:03:08.51,0:03:10.84,Default,,0000,0000,0000,,you're in the same place\N48 weeks out of the year
Dialogue: 0,0:03:10.87,0:03:13.00,Default,,0000,0000,0000,,and you might have\Nthree or four weeks apart.
Dialogue: 0,0:03:13.03,0:03:16.28,Default,,0000,0000,0000,,We try to flip that: we come together\Nfor short, intense bursts.
Dialogue: 0,0:03:16.31,0:03:17.92,Default,,0000,0000,0000,,Once a year we do a grand meet-up
Dialogue: 0,0:03:17.95,0:03:20.36,Default,,0000,0000,0000,,where the entire company\Ncomes together for a week.
Dialogue: 0,0:03:20.39,0:03:21.88,Default,,0000,0000,0000,,It's half-work, half-play.
Dialogue: 0,0:03:21.91,0:03:23.76,Default,,0000,0000,0000,,The primary goal is connecting people.
Dialogue: 0,0:03:23.79,0:03:26.68,Default,,0000,0000,0000,,We want to make sure\Neveryone's aligned and on the same page,
Dialogue: 0,0:03:26.71,0:03:29.36,Default,,0000,0000,0000,,and they have a deeper connection\Nwith their colleagues.
Dialogue: 0,0:03:29.39,0:03:31.52,Default,,0000,0000,0000,,When they work together\Nthe rest of the year,
Dialogue: 0,0:03:31.55,0:03:34.16,Default,,0000,0000,0000,,they can bring together\Nthat understanding and empathy.
Dialogue: 0,0:03:34.19,0:03:35.44,Default,,0000,0000,0000,,And the final practice:
Dialogue: 0,0:03:35.47,0:03:38.43,Default,,0000,0000,0000,,give people the flexibility\Nto make their own work environment.
Dialogue: 0,0:03:38.45,0:03:40.84,Default,,0000,0000,0000,,Every person at Automattic\Nhas a co-working stipend
Dialogue: 0,0:03:40.87,0:03:42.96,Default,,0000,0000,0000,,that they can put\Ntowards a co-working space
Dialogue: 0,0:03:42.99,0:03:46.36,Default,,0000,0000,0000,,or just to buy coffee, so they don't\Nget kicked out of the coffee shop.
Dialogue: 0,0:03:46.39,0:03:49.28,Default,,0000,0000,0000,,One group in Seattle\Ndecided to pool their stipends together
Dialogue: 0,0:03:49.31,0:03:51.12,Default,,0000,0000,0000,,and rented a workspace on a fishing pier.
Dialogue: 0,0:03:51.15,0:03:54.04,Default,,0000,0000,0000,,Each person who joins the company\Ngets a home-office stipend.
Dialogue: 0,0:03:54.07,0:03:57.32,Default,,0000,0000,0000,,This is money they can invest\Nin getting the right chair, monitor,
Dialogue: 0,0:03:57.35,0:04:01.16,Default,,0000,0000,0000,,the right desk setup, so they can have\Nthe most productive environment for them.
Dialogue: 0,0:04:01.91,0:04:05.00,Default,,0000,0000,0000,,Today, there are just a few companies\Nthat are distributed first.
Dialogue: 0,0:04:05.03,0:04:07.96,Default,,0000,0000,0000,,In a decade or two,\NI predict that 90 percent of companies
Dialogue: 0,0:04:07.99,0:04:10.48,Default,,0000,0000,0000,,that are going to be changing\Nthe course of the world
Dialogue: 0,0:04:10.51,0:04:12.00,Default,,0000,0000,0000,,are going to function this way.
Dialogue: 0,0:04:12.03,0:04:15.96,Default,,0000,0000,0000,,They will evolve to be distributed first,\Nor they'll be replaced by those that are.
Dialogue: 0,0:04:15.99,0:04:18.40,Default,,0000,0000,0000,,As you think about\Nwhat you're going to build next,
Dialogue: 0,0:04:18.43,0:04:20.52,Default,,0000,0000,0000,,consider how you can tap\Ninto global talent,
Dialogue: 0,0:04:20.55,0:04:23.64,Default,,0000,0000,0000,,give people autonomy to live and work\Nwhere they feel they should
Dialogue: 0,0:04:23.67,0:04:27.28,Default,,0000,0000,0000,,and still participate fully in whatever\Nit is that you're creating together.