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Y'all when I started researching for this

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video I honestly thought it was going to

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be faster

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huh

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I thought I knew everything I genuinely

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did I was a backer for the Lisa Frank

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Glamour Dolls campaign back in 2017

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I really thought I knew the story

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I saw other peoples videos on it

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and I was in it, I did

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all of the things, I was part of it.

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My friend, oh-my gosh, I did not know.

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There was so much that I did not know

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It is so fucked up, like I am just-

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I am absolutely blown away.

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Because the thing is, the more I started

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looking into it, the more things that I found

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And the more connections I was making

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And I was like oh my gosh.

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This is a story, my friend.

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There is so much that happened

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in the Lisa Frank Glamour Dolls Collab

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That we did not know, because everything

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wasn't laid out through hindsight

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we know hindsight is 20/20.

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Now we're seeing 20/20 my friend.

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And the rainbows are not rainbowing,

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and the unicorns and the peguseseses, and

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they're not, it's not good, it's very bad.

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So if you are ready, to go on this

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wild journey with me

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This is Behind the Controversy.

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And its starting right now.

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[Music]

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I would dare to say, pretty much

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everybody watching this video

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has been online and seen something

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that you never intended to purchase,

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but you had that impulse feeling.

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You had that feeling because,

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for some reason, you didn't know

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that you needed this,

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and you needed to buy it.

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Maybe it solves some kind of problem

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in your life, maybe it was some kind of

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advancement on something you already knew

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or maybe it was due to nostalgia.

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Something that reminded you of your childhood

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or just when you were younger,

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something that made you feel happy,

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during that time.

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And maybe its even something that made

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an entire generation feel happy.

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That's the feeling that the backers had

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when we saw that Lisa Frank was

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coming out with makeup with a company

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named Glamour Dolls.

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Now we did not, a lot of us had never

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heard of Glamour Dolls.

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Imma be 100%, I'd never heard of

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Glamour Dolls before.

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But I had heard of Lisa Frank.

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And I was freaking out because

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I was a sticker collector.

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I-I will tell you though,

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the scratch-and-sniff stickers

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were my favorite, but Lisa Frank

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stickers were super cool too.

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They were very very popular,

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and that's the way it was

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for a lot of people that were GenX

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or older millennials.

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Mostly, probably mid-millennials as well.

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If it wasn't the stickers,

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maybe it was the school supplies.

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Because Trapper Keepers were a thing.

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It was not just a regular notebook.

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It was a cool notebook.

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And they were kind of pricey,

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so if you had a Lisa Frank Trapper Keeper,

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you were cool.

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Or if you were like me, you had a knock-off

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version from K-mart, which made you

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moderately cool. Not really.

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But we pretended we were.

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"I'll never forget the day

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I got stuck on Lisa Frank.

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The stickers were so cool, the colors

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were awesome.

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I gotta find more. So go to the store,

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And WOW, there's tons of awesome

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Lisa Frank stuff. I gotta have it!

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What more can I say?

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Pretty soon my friends, Ashley and Lindsay

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are going Lisa Frank Crazy too."

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And like I mentioned earlier, the company

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that started all of this wasn't super

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well known. They're called Glamour Dolls,

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so they had to get their name out there

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somehow, so they used an uber popular

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youtuber, at the time,

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named Candy Johnson.

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And Candy Johnson was the perfect influencer

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for this campaign.

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I don't even know if we were calling

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people influencers at that point.

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But anyway, my point is that Candy Johnson

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was top of her game. Everybody freaking

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loved Candy, she was like the sweetest,

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sweetest, kindest person.

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And she has this really light voice.

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And everybody freakin' loved Candy.

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"Hi guys, 2016 is behind us, but

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I am gonna share with you

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my Best in Beauty of 2016.

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Make sure if you have not subscribed,

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subscribe, join the family,

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become a Candy Corn. Candy Corn,

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like a Unicorn, but like candy corn,

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I don't know, I'll have to think

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about that one.

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And follow me on Snapchat, Twitter,

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Instagram, Facebook for all kinds of

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different and awesome things."

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So when Candy announced the collaboration

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between Glamour Dolls and Lisa Frank,

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people lost their minds, they opened

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their wallets to the tune of over $300,000

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Almost 6,000 people backed this project.

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Now, if you don't know what

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I'm talking about as far as Kickstarter

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and "backing" a project,

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basically, it's kind of like a GoFundMe-ish

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kind of thing, but for a business.

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So the business wants to make a product,

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but they don't have the money,

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so they go and they tell people

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"Hey, we wanna make this product,

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if you back us, if you give us money

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at different tiers, you'll get X products

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for helping us to create the product."

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This story has been told many times before.

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But I don't think it has been told

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in this way, because what I'm gonna

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focus on in this video is the point of view

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of the backers. What was it like to be

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a backer from the beginning, and what

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kind of tactics did Glamour Dolls use

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to keep us hanging on for well over a year.

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Where many, many people, including me,

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did not ask for refunds even after

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they were over a year late in sending out

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products.

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Some of you are probably sitting there

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thinking, like, "why didn't you know?"

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like, "why didn't you see the red flags?"

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Like, "what happened?"

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I'm going to tell you.

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I'm going to share with you what they

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did to us.

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I'm pointing down because of a 22 page

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script here with all the fucked-up shit

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that they did.

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Because, if you haven't figured it out yet

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Yea, we didn't get anything.

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[wheeze] Well some people got a little bit,

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but I didn't get anything

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And the vast majority of people got

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absolutely nothing, the people that did

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get things, got very very little.

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It's layered. It's multi-layered.

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So lets just jump in to the very beginning

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which was the start of the Kickstarter

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in February of 2017.

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[Music]

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Something you might want to remember

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about 2017 was that we didn't have

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the inundation of weird collabs,

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like we do now, I mean,

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the Glamlite Pizza palette was still about

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a year away, and that one broke

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the internet.

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It was like the first really weird collab

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that people were like "that's odd, but

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also kind of cool".

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The kind of collabs we were getting

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at the time were things like

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Wonder Woman and Luxie

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and PUR and the Trolls Movie.

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A makeup collaboration with Lisa Frank

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had literally never been done before,

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so people, naturally, were very excited

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due to that strong feeling of nostalgia.

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The Kickstarter launches with a maximum

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bid of 40 dollars to get a few products

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and a goal of 30,000 dollars.

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And the lowest buy-in to get something was

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pretty cheap, at 5 dollars for what they

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called, a digital background.

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It was an image that you could use as your

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background on your phone,

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or on your computer, or whatever.

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The kickstarter ran for 45 days

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from February 16, 2017, to April 2, 2017.

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It's also important to talk about the fact

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that Glamour Dolls said that backers

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would have a say in the products

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being created.

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That there would be polling and voting

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and people would get sneak peaks,

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people would also get the products

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at a discount, because the products

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would eventually end up at retailers

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but the backers, because you bought

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in a bundle, would get things cheaper

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than you would get if you bought

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the products individually.

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Just 3 days into the campaign,

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Glamour Dolls posted their update.

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They were so so excited.

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They said that Lisa was "opening

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her vault and would be sending

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1000 vintage goodies to be included,

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for the first 1000 backers".

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They promised a second treat,

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if they hit 2000 backers, and Lisa

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had something really special planned

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if they made it to 10,000.

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They're just hyping the heck out of the

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backers, because they also promised

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something called "stretch rewards".

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And they way they described it is not

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how it turned out.

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Basically, what they said is that

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if the backers, as a community, complete

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a set of challenges, that something will

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be unlocked, and this