9:59:59.000,9:59:59.000
Y'all when I started researching for this

9:59:59.000,9:59:59.000
video I honestly thought it was going to

9:59:59.000,9:59:59.000
be faster

9:59:59.000,9:59:59.000
huh

9:59:59.000,9:59:59.000
I thought I knew everything I genuinely

9:59:59.000,9:59:59.000
did I was a backer for the Lisa Frank

9:59:59.000,9:59:59.000
Glamour Dolls campaign back in 2017

9:59:59.000,9:59:59.000
I really thought I knew the story

9:59:59.000,9:59:59.000
I saw other peoples videos on it

9:59:59.000,9:59:59.000
and I was in it, I did

9:59:59.000,9:59:59.000
all of the things, I was part of it.

9:59:59.000,9:59:59.000
My friend, oh-my gosh, I did not know.

9:59:59.000,9:59:59.000
There was so much that I did not know

9:59:59.000,9:59:59.000
It is so fucked up, like I am just-

9:59:59.000,9:59:59.000
I am absolutely blown away.

9:59:59.000,9:59:59.000
Because the thing is, the more I started

9:59:59.000,9:59:59.000
looking into it, the more things that I found

9:59:59.000,9:59:59.000
And the more connections I was making

9:59:59.000,9:59:59.000
And I was like oh my gosh.

9:59:59.000,9:59:59.000
This is a story, my friend.

9:59:59.000,9:59:59.000
There is so much that happened

9:59:59.000,9:59:59.000
in the Lisa Frank Glamour Dolls Collab

9:59:59.000,9:59:59.000
That we did not know, because everything

9:59:59.000,9:59:59.000
wasn't laid out through hindsight

9:59:59.000,9:59:59.000
we know hindsight is 20/20.

9:59:59.000,9:59:59.000
Now we're seeing 20/20 my friend.

9:59:59.000,9:59:59.000
And the rainbows are not rainbowing,

9:59:59.000,9:59:59.000
and the unicorns and the peguseseses, and

9:59:59.000,9:59:59.000
they're not, it's not good, it's very bad.

9:59:59.000,9:59:59.000
So if you are ready, to go on this

9:59:59.000,9:59:59.000
wild journey with me

9:59:59.000,9:59:59.000
This is Behind the Controversy.

9:59:59.000,9:59:59.000
And its starting right now.

9:59:59.000,9:59:59.000
[Music]

9:59:59.000,9:59:59.000
I would dare to say, pretty much

9:59:59.000,9:59:59.000
everybody watching this video

9:59:59.000,9:59:59.000
has been online and seen something

9:59:59.000,9:59:59.000
that you never intended to purchase,

9:59:59.000,9:59:59.000
but you had that impulse feeling.

9:59:59.000,9:59:59.000
You had that feeling because,

9:59:59.000,9:59:59.000
for some reason, you didn't know

9:59:59.000,9:59:59.000
that you needed this,

9:59:59.000,9:59:59.000
and you needed to buy it.

9:59:59.000,9:59:59.000
Maybe it solves some kind of problem

9:59:59.000,9:59:59.000
in your life, maybe it was some kind of

9:59:59.000,9:59:59.000
advancement on something you already knew

9:59:59.000,9:59:59.000
or maybe it was due to nostalgia.

9:59:59.000,9:59:59.000
Something that reminded you of your childhood

9:59:59.000,9:59:59.000
or just when you were younger,

9:59:59.000,9:59:59.000
something that made you feel happy,

9:59:59.000,9:59:59.000
during that time.

9:59:59.000,9:59:59.000
And maybe its even something that made

9:59:59.000,9:59:59.000
an entire generation feel happy.

9:59:59.000,9:59:59.000
That's the feeling that the backers had

9:59:59.000,9:59:59.000
when we saw that Lisa Frank was

9:59:59.000,9:59:59.000
coming out with makeup with a company

9:59:59.000,9:59:59.000
named Glamour Dolls.

9:59:59.000,9:59:59.000
Now we did not, a lot of us had never

9:59:59.000,9:59:59.000
heard of Glamour Dolls.

9:59:59.000,9:59:59.000
Imma be 100%, I'd never heard of

9:59:59.000,9:59:59.000
Glamour Dolls before.

9:59:59.000,9:59:59.000
But I had heard of Lisa Frank.

9:59:59.000,9:59:59.000
And I was freaking out because

9:59:59.000,9:59:59.000
I was a sticker collector.

9:59:59.000,9:59:59.000
I-I will tell you though,

9:59:59.000,9:59:59.000
the scratch-and-sniff stickers

9:59:59.000,9:59:59.000
were my favorite, but Lisa Frank

9:59:59.000,9:59:59.000
stickers were super cool too.

9:59:59.000,9:59:59.000
They were very very popular,

9:59:59.000,9:59:59.000
and that's the way it was

9:59:59.000,9:59:59.000
for a lot of people that were GenX

9:59:59.000,9:59:59.000
or older millennials.

9:59:59.000,9:59:59.000
Mostly, probably mid-millennials as well.

9:59:59.000,9:59:59.000
If it wasn't the stickers,

9:59:59.000,9:59:59.000
maybe it was the school supplies.

9:59:59.000,9:59:59.000
Because Trapper Keepers were a thing.

9:59:59.000,9:59:59.000
It was not just a regular notebook.

9:59:59.000,9:59:59.000
It was a cool notebook.

9:59:59.000,9:59:59.000
And they were kind of pricey,

9:59:59.000,9:59:59.000
so if you had a Lisa Frank Trapper Keeper,

9:59:59.000,9:59:59.000
you were cool.

9:59:59.000,9:59:59.000
Or if you were like me, you had a knock-off

9:59:59.000,9:59:59.000
version from K-mart, which made you

9:59:59.000,9:59:59.000
moderately cool. Not really.

9:59:59.000,9:59:59.000
But we pretended we were.

9:59:59.000,9:59:59.000
"I'll never forget the day

9:59:59.000,9:59:59.000
I got stuck on Lisa Frank.

9:59:59.000,9:59:59.000
The stickers were so cool, the colors

9:59:59.000,9:59:59.000
were awesome.

9:59:59.000,9:59:59.000
I gotta find more. So go to the store,

9:59:59.000,9:59:59.000
And WOW, there's tons of awesome

9:59:59.000,9:59:59.000
Lisa Frank stuff. I gotta have it!

9:59:59.000,9:59:59.000
What more can I say?

9:59:59.000,9:59:59.000
Pretty soon my friends, Ashley and Lindsay

9:59:59.000,9:59:59.000
are going Lisa Frank Crazy too."

9:59:59.000,9:59:59.000
And like I mentioned earlier, the company

9:59:59.000,9:59:59.000
that started all of this wasn't super

9:59:59.000,9:59:59.000
well known. They're called Glamour Dolls,

9:59:59.000,9:59:59.000
so they had to get their name out there

9:59:59.000,9:59:59.000
somehow, so they used an uber popular

9:59:59.000,9:59:59.000
youtuber, at the time,

9:59:59.000,9:59:59.000
named Candy Johnson.

9:59:59.000,9:59:59.000
And Candy Johnson was the perfect influencer

9:59:59.000,9:59:59.000
for this campaign.

9:59:59.000,9:59:59.000
I don't even know if we were calling

9:59:59.000,9:59:59.000
people influencers at that point.

9:59:59.000,9:59:59.000
But anyway, my point is that Candy Johnson

9:59:59.000,9:59:59.000
was top of her game. Everybody freaking

9:59:59.000,9:59:59.000
loved Candy, she was like the sweetest,

9:59:59.000,9:59:59.000
sweetest, kindest person.

9:59:59.000,9:59:59.000
And she has this really light voice.

9:59:59.000,9:59:59.000
And everybody freakin' loved Candy.

9:59:59.000,9:59:59.000
"Hi guys, 2016 is behind us, but

9:59:59.000,9:59:59.000
I am gonna share with you

9:59:59.000,9:59:59.000
my Best in Beauty of 2016.

9:59:59.000,9:59:59.000
Make sure if you have not subscribed,

9:59:59.000,9:59:59.000
subscribe, join the family,

9:59:59.000,9:59:59.000
become a Candy Corn. Candy Corn,

9:59:59.000,9:59:59.000
like a Unicorn, but like candy corn,

9:59:59.000,9:59:59.000
I don't know, I'll have to think

9:59:59.000,9:59:59.000
about that one.

9:59:59.000,9:59:59.000
And follow me on Snapchat, Twitter,

9:59:59.000,9:59:59.000
Instagram, Facebook for all kinds of

9:59:59.000,9:59:59.000
different and awesome things."

9:59:59.000,9:59:59.000
So when Candy announced the collaboration

9:59:59.000,9:59:59.000
between Glamour Dolls and Lisa Frank,

9:59:59.000,9:59:59.000
people lost their minds, they opened

9:59:59.000,9:59:59.000
their wallets to the tune of over $300,000

9:59:59.000,9:59:59.000
Almost 6,000 people backed this project.

9:59:59.000,9:59:59.000
Now, if you don't know what

9:59:59.000,9:59:59.000
I'm talking about as far as Kickstarter

9:59:59.000,9:59:59.000
and "backing" a project,

9:59:59.000,9:59:59.000
basically, it's kind of like a GoFundMe-ish

9:59:59.000,9:59:59.000
kind of thing, but for a business.

9:59:59.000,9:59:59.000
So the business wants to make a product,

9:59:59.000,9:59:59.000
but they don't have the money,

9:59:59.000,9:59:59.000
so they go and they tell people

9:59:59.000,9:59:59.000
"Hey, we wanna make this product,

9:59:59.000,9:59:59.000
if you back us, if you give us money

9:59:59.000,9:59:59.000
at different tiers, you'll get X products

9:59:59.000,9:59:59.000
for helping us to create the product."

9:59:59.000,9:59:59.000
This story has been told many times before.

9:59:59.000,9:59:59.000
But I don't think it has been told

9:59:59.000,9:59:59.000
in this way, because what I'm gonna

9:59:59.000,9:59:59.000
focus on in this video is the point of view

9:59:59.000,9:59:59.000
of the backers. What was it like to be

9:59:59.000,9:59:59.000
a backer from the beginning, and what

9:59:59.000,9:59:59.000
kind of tactics did Glamour Dolls use

9:59:59.000,9:59:59.000
to keep us hanging on for well over a year.

9:59:59.000,9:59:59.000
Where many, many people, including me,

9:59:59.000,9:59:59.000
did not ask for refunds even after

9:59:59.000,9:59:59.000
they were over a year late in sending out

9:59:59.000,9:59:59.000
products.

9:59:59.000,9:59:59.000
Some of you are probably sitting there

9:59:59.000,9:59:59.000
thinking, like, "why didn't you know?"

9:59:59.000,9:59:59.000
like, "why didn't you see the red flags?"

9:59:59.000,9:59:59.000
Like, "what happened?"

9:59:59.000,9:59:59.000
I'm going to tell you.

9:59:59.000,9:59:59.000
I'm going to share with you what they

9:59:59.000,9:59:59.000
did to us.

9:59:59.000,9:59:59.000
I'm pointing down because of a 22 page

9:59:59.000,9:59:59.000
script here with all the fucked-up shit

9:59:59.000,9:59:59.000
that they did.

9:59:59.000,9:59:59.000
Because, if you haven't figured it out yet

9:59:59.000,9:59:59.000
Yea, we didn't get anything.

9:59:59.000,9:59:59.000
[wheeze] Well some people got a little bit,

9:59:59.000,9:59:59.000
but I didn't get anything

9:59:59.000,9:59:59.000
And the vast majority of people got

9:59:59.000,9:59:59.000
absolutely nothing, the people that did

9:59:59.000,9:59:59.000
get things, got very very little.

9:59:59.000,9:59:59.000
It's layered. It's multi-layered.

9:59:59.000,9:59:59.000
So lets just jump in to the very beginning

9:59:59.000,9:59:59.000
which was the start of the Kickstarter

9:59:59.000,9:59:59.000
in February of 2017.

9:59:59.000,9:59:59.000
[Music]

9:59:59.000,9:59:59.000
Something you might want to remember

9:59:59.000,9:59:59.000
about 2017 was that we didn't have

9:59:59.000,9:59:59.000
the inundation of weird collabs,

9:59:59.000,9:59:59.000
like we do now, I mean,

9:59:59.000,9:59:59.000
the Glamlite Pizza palette was still about

9:59:59.000,9:59:59.000
a year away, and that one broke

9:59:59.000,9:59:59.000
the internet.

9:59:59.000,9:59:59.000
It was like the first really weird collab

9:59:59.000,9:59:59.000
that people were like "that's odd, but

9:59:59.000,9:59:59.000
also kind of cool".

9:59:59.000,9:59:59.000
The kind of collabs we were getting

9:59:59.000,9:59:59.000
at the time were things like

9:59:59.000,9:59:59.000
Wonder Woman and Luxie

9:59:59.000,9:59:59.000
and PUR and the Trolls Movie.

9:59:59.000,9:59:59.000
A makeup collaboration with Lisa Frank

9:59:59.000,9:59:59.000
had literally never been done before,

9:59:59.000,9:59:59.000
so people, naturally, were very excited

9:59:59.000,9:59:59.000
due to that strong feeling of nostalgia.

9:59:59.000,9:59:59.000
The Kickstarter launches with a maximum

9:59:59.000,9:59:59.000
bid of 40 dollars to get a few products

9:59:59.000,9:59:59.000
and a goal of 30,000 dollars.

9:59:59.000,9:59:59.000
And the lowest buy-in to get something was

9:59:59.000,9:59:59.000
pretty cheap, at 5 dollars for what they

9:59:59.000,9:59:59.000
called, a digital background.

9:59:59.000,9:59:59.000
It was an image that you could use as your

9:59:59.000,9:59:59.000
background on your phone,

9:59:59.000,9:59:59.000
or on your computer, or whatever.

9:59:59.000,9:59:59.000
The kickstarter ran for 45 days

9:59:59.000,9:59:59.000
from February 16, 2017, to April 2, 2017.

9:59:59.000,9:59:59.000
It's also important to talk about the fact

9:59:59.000,9:59:59.000
that Glamour Dolls said that backers

9:59:59.000,9:59:59.000
would have a say in the products

9:59:59.000,9:59:59.000
being created.

9:59:59.000,9:59:59.000
That there would be polling and voting

9:59:59.000,9:59:59.000
and people would get sneak peaks,

9:59:59.000,9:59:59.000
people would also get the products

9:59:59.000,9:59:59.000
at a discount, because the products

9:59:59.000,9:59:59.000
would eventually end up at retailers

9:59:59.000,9:59:59.000
but the backers, because you bought

9:59:59.000,9:59:59.000
in a bundle, would get things cheaper

9:59:59.000,9:59:59.000
than you would get if you bought

9:59:59.000,9:59:59.000
the products individually.

9:59:59.000,9:59:59.000
Just 3 days into the campaign,

9:59:59.000,9:59:59.000
Glamour Dolls posted their update.

9:59:59.000,9:59:59.000
They were so so excited.

9:59:59.000,9:59:59.000
They said that Lisa was "opening

9:59:59.000,9:59:59.000
her vault and would be sending

9:59:59.000,9:59:59.000
1000 vintage goodies to be included,

9:59:59.000,9:59:59.000
for the first 1000 backers".

9:59:59.000,9:59:59.000
They promised a second treat,

9:59:59.000,9:59:59.000
if they hit 2000 backers, and Lisa

9:59:59.000,9:59:59.000
had something really special planned

9:59:59.000,9:59:59.000
if they made it to 10,000.

9:59:59.000,9:59:59.000
They're just hyping the heck out of the

9:59:59.000,9:59:59.000
backers, because they also promised

9:59:59.000,9:59:59.000
something called "stretch rewards".

9:59:59.000,9:59:59.000
And they way they described it is not

9:59:59.000,9:59:59.000
how it turned out.

9:59:59.000,9:59:59.000
Basically, what they said is that

9:59:59.000,9:59:59.000
if the backers, as a community, complete

9:59:59.000,9:59:59.000
a set of challenges, that something will

9:59:59.000,9:59:59.000
be unlocked, and this