[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Y'all when I started researching for this
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,video I honestly thought it was going to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,be faster
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,huh
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I thought I knew everything I genuinely
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did I was a backer for the Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Glamour Dolls campaign back in 2017
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I really thought I knew the story
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I saw other peoples videos on it
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I was in it, I did
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,all of the things, I was part of it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,My friend, oh-my gosh, I did not know.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There was so much that I did not know
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It is so fucked up, like I am just-
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I am absolutely blown away.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because the thing is, the more I started
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,looking into it, the more things that I found
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the more connections I was making
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I was like oh my gosh.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a story, my friend.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There is so much that happened
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in the Lisa Frank Glamour Dolls Collab
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That we did not know, because everything
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,wasn't laid out through hindsight
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we know hindsight is 20/20.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now we're seeing 20/20 my friend.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the rainbows are not rainbowing,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and the unicorns and the peguseseses, and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they're not, it's not good, it's very bad.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So if you are ready, to go on this
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,wild journey with me
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is Behind the Controversy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And its starting right now.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Music]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I would dare to say, pretty much
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,everybody watching this video
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,has been online and seen something
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that you never intended to purchase,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but you had that impulse feeling.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You had that feeling because,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for some reason, you didn't know
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that you needed this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you needed to buy it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Maybe it solves some kind of problem
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in your life, maybe it was some kind of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,advancement on something you already knew
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or maybe it was due to nostalgia.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Something that reminded you of your childhood
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or just when you were younger,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something that made you feel happy,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,during that time.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And maybe its even something that made
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,an entire generation feel happy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's the feeling that the backers had
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when we saw that Lisa Frank was
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,coming out with makeup with a company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,named Glamour Dolls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now we did not, a lot of us had never
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,heard of Glamour Dolls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Imma be 100%, I'd never heard of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Glamour Dolls before.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But I had heard of Lisa Frank.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I was freaking out because
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I was a sticker collector.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I-I will tell you though,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the scratch-and-sniff stickers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were my favorite, but Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,stickers were super cool too.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They were very very popular,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and that's the way it was
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for a lot of people that were GenX
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or older millennials.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Mostly, probably mid-millennials as well.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If it wasn't the stickers,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,maybe it was the school supplies.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because Trapper Keepers were a thing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was not just a regular notebook.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was a cool notebook.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they were kind of pricey,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so if you had a Lisa Frank Trapper Keeper,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you were cool.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Or if you were like me, you had a knock-off
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,version from K-mart, which made you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,moderately cool. Not really.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But we pretended we were.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"I'll never forget the day
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I got stuck on Lisa Frank.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The stickers were so cool, the colors
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were awesome.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I gotta find more. So go to the store,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And WOW, there's tons of awesome
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Lisa Frank stuff. I gotta have it!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What more can I say?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Pretty soon my friends, Ashley and Lindsay
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are going Lisa Frank Crazy too."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And like I mentioned earlier, the company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that started all of this wasn't super
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,well known. They're called Glamour Dolls,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so they had to get their name out there
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,somehow, so they used an uber popular
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,youtuber, at the time,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,named Candy Johnson.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And Candy Johnson was the perfect influencer
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for this campaign.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I don't even know if we were calling
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people influencers at that point.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But anyway, my point is that Candy Johnson
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,was top of her game. Everybody freaking
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,loved Candy, she was like the sweetest,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sweetest, kindest person.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And she has this really light voice.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And everybody freakin' loved Candy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Hi guys, 2016 is behind us, but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I am gonna share with you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,my Best in Beauty of 2016.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Make sure if you have not subscribed,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,subscribe, join the family,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,become a Candy Corn. Candy Corn,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like a Unicorn, but like candy corn,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I don't know, I'll have to think
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about that one.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And follow me on Snapchat, Twitter,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Instagram, Facebook for all kinds of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,different and awesome things."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So when Candy announced the collaboration
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,between Glamour Dolls and Lisa Frank,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people lost their minds, they opened
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,their wallets to the tune of over $300,000
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Almost 6,000 people backed this project.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, if you don't know what
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm talking about as far as Kickstarter
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and "backing" a project,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,basically, it's kind of like a GoFundMe-ish
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,kind of thing, but for a business.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So the business wants to make a product,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but they don't have the money,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so they go and they tell people
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Hey, we wanna make this product,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if you back us, if you give us money
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at different tiers, you'll get X products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for helping us to create the product."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This story has been told many times before.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But I don't think it has been told
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in this way, because what I'm gonna
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,focus on in this video is the point of view
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of the backers. What was it like to be
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a backer from the beginning, and what
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,kind of tactics did Glamour Dolls use
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to keep us hanging on for well over a year.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Where many, many people, including me,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did not ask for refunds even after
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they were over a year late in sending out
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,products.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Some of you are probably sitting there
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,thinking, like, "why didn't you know?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like, "why didn't you see the red flags?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Like, "what happened?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm going to tell you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm going to share with you what they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did to us.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm pointing down because of a 22 page
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,script here with all the fucked-up shit
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they did.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because, if you haven't figured it out yet
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yea, we didn't get anything.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[wheeze] Well some people got a little bit,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but I didn't get anything
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the vast majority of people got
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,absolutely nothing, the people that did
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,get things, got very very little.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's layered. It's multi-layered.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So lets just jump in to the very beginning
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which was the start of the Kickstarter
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in February of 2017.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Music]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Something you might want to remember
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about 2017 was that we didn't have
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the inundation of weird collabs,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like we do now, I mean,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the Glamlite Pizza palette was still about
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a year away, and that one broke
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the internet.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was like the first really weird collab
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that people were like "that's odd, but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,also kind of cool".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The kind of collabs we were getting
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at the time were things like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Wonder Woman and Luxie
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and PUR and the Trolls Movie.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A makeup collaboration with Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,had literally never been done before,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so people, naturally, were very excited
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,due to that strong feeling of nostalgia.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The Kickstarter launches