9:59:59.000,9:59:59.000 Y'all when I started researching for this 9:59:59.000,9:59:59.000 video I honestly thought it was going to 9:59:59.000,9:59:59.000 be faster 9:59:59.000,9:59:59.000 huh 9:59:59.000,9:59:59.000 I thought I knew everything I genuinely 9:59:59.000,9:59:59.000 did I was a backer for the Lisa Frank 9:59:59.000,9:59:59.000 Glamour Dolls campaign back in 2017 9:59:59.000,9:59:59.000 I really thought I knew the story 9:59:59.000,9:59:59.000 I saw other peoples videos on it 9:59:59.000,9:59:59.000 and I was in it, I did 9:59:59.000,9:59:59.000 all of the things, I was part of it. 9:59:59.000,9:59:59.000 My friend, oh-my gosh, I did not know. 9:59:59.000,9:59:59.000 There was so much that I did not know 9:59:59.000,9:59:59.000 It is so fucked up, like I am just- 9:59:59.000,9:59:59.000 I am absolutely blown away. 9:59:59.000,9:59:59.000 Because the thing is, the more I started 9:59:59.000,9:59:59.000 looking into it, the more things that I found 9:59:59.000,9:59:59.000 And the more connections I was making 9:59:59.000,9:59:59.000 And I was like oh my gosh. 9:59:59.000,9:59:59.000 This is a story, my friend. 9:59:59.000,9:59:59.000 There is so much that happened 9:59:59.000,9:59:59.000 in the Lisa Frank Glamour Dolls Collab 9:59:59.000,9:59:59.000 That we did not know, because everything 9:59:59.000,9:59:59.000 wasn't laid out through hindsight 9:59:59.000,9:59:59.000 we know hindsight is 20/20. 9:59:59.000,9:59:59.000 Now we're seeing 20/20 my friend. 9:59:59.000,9:59:59.000 And the rainbows are not rainbowing, 9:59:59.000,9:59:59.000 and the unicorns and the peguseseses, and 9:59:59.000,9:59:59.000 they're not, it's not good, it's very bad. 9:59:59.000,9:59:59.000 So if you are ready, to go on this 9:59:59.000,9:59:59.000 wild journey with me 9:59:59.000,9:59:59.000 This is Behind the Controversy. 9:59:59.000,9:59:59.000 And its starting right now. 9:59:59.000,9:59:59.000 [Music] 9:59:59.000,9:59:59.000 I would dare to say, pretty much 9:59:59.000,9:59:59.000 everybody watching this video 9:59:59.000,9:59:59.000 has been online and seen something 9:59:59.000,9:59:59.000 that you never intended to purchase, 9:59:59.000,9:59:59.000 but you had that impulse feeling. 9:59:59.000,9:59:59.000 You had that feeling because, 9:59:59.000,9:59:59.000 for some reason, you didn't know 9:59:59.000,9:59:59.000 that you needed this, 9:59:59.000,9:59:59.000 and you needed to buy it. 9:59:59.000,9:59:59.000 Maybe it solves some kind of problem 9:59:59.000,9:59:59.000 in your life, maybe it was some kind of 9:59:59.000,9:59:59.000 advancement on something you already knew 9:59:59.000,9:59:59.000 or maybe it was due to nostalgia. 9:59:59.000,9:59:59.000 Something that reminded you of your childhood 9:59:59.000,9:59:59.000 or just when you were younger, 9:59:59.000,9:59:59.000 something that made you feel happy, 9:59:59.000,9:59:59.000 during that time. 9:59:59.000,9:59:59.000 And maybe its even something that made 9:59:59.000,9:59:59.000 an entire generation feel happy. 9:59:59.000,9:59:59.000 That's the feeling that the backers had 9:59:59.000,9:59:59.000 when we saw that Lisa Frank was 9:59:59.000,9:59:59.000 coming out with makeup with a company 9:59:59.000,9:59:59.000 named Glamour Dolls. 9:59:59.000,9:59:59.000 Now we did not, a lot of us had never 9:59:59.000,9:59:59.000 heard of Glamour Dolls. 9:59:59.000,9:59:59.000 Imma be 100%, I'd never heard of 9:59:59.000,9:59:59.000 Glamour Dolls before. 9:59:59.000,9:59:59.000 But I had heard of Lisa Frank. 9:59:59.000,9:59:59.000 And I was freaking out because 9:59:59.000,9:59:59.000 I was a sticker collector. 9:59:59.000,9:59:59.000 I-I will tell you though, 9:59:59.000,9:59:59.000 the scratch-and-sniff stickers 9:59:59.000,9:59:59.000 were my favorite, but Lisa Frank 9:59:59.000,9:59:59.000 stickers were super cool too. 9:59:59.000,9:59:59.000 They were very very popular, 9:59:59.000,9:59:59.000 and that's the way it was 9:59:59.000,9:59:59.000 for a lot of people that were GenX 9:59:59.000,9:59:59.000 or older millennials. 9:59:59.000,9:59:59.000 Mostly, probably mid-millennials as well. 9:59:59.000,9:59:59.000 If it wasn't the stickers, 9:59:59.000,9:59:59.000 maybe it was the school supplies. 9:59:59.000,9:59:59.000 Because Trapper Keepers were a thing. 9:59:59.000,9:59:59.000 It was not just a regular notebook. 9:59:59.000,9:59:59.000 It was a cool notebook. 9:59:59.000,9:59:59.000 And they were kind of pricey, 9:59:59.000,9:59:59.000 so if you had a Lisa Frank Trapper Keeper, 9:59:59.000,9:59:59.000 you were cool. 9:59:59.000,9:59:59.000 Or if you were like me, you had a knock-off 9:59:59.000,9:59:59.000 version from K-mart, which made you 9:59:59.000,9:59:59.000 moderately cool. Not really. 9:59:59.000,9:59:59.000 But we pretended we were. 9:59:59.000,9:59:59.000 "I'll never forget the day 9:59:59.000,9:59:59.000 I got stuck on Lisa Frank. 9:59:59.000,9:59:59.000 The stickers were so cool, the colors 9:59:59.000,9:59:59.000 were awesome. 9:59:59.000,9:59:59.000 I gotta find more. So go to the store, 9:59:59.000,9:59:59.000 And WOW, there's tons of awesome 9:59:59.000,9:59:59.000 Lisa Frank stuff. I gotta have it! 9:59:59.000,9:59:59.000 What more can I say? 9:59:59.000,9:59:59.000 Pretty soon my friends, Ashley and Lindsay 9:59:59.000,9:59:59.000 are going Lisa Frank Crazy too." 9:59:59.000,9:59:59.000 And like I mentioned earlier, the company 9:59:59.000,9:59:59.000 that started all of this wasn't super 9:59:59.000,9:59:59.000 well known. They're called Glamour Dolls, 9:59:59.000,9:59:59.000 so they had to get their name out there 9:59:59.000,9:59:59.000 somehow, so they used an uber popular 9:59:59.000,9:59:59.000 youtuber, at the time, 9:59:59.000,9:59:59.000 named Candy Johnson. 9:59:59.000,9:59:59.000 And Candy Johnson was the perfect influencer 9:59:59.000,9:59:59.000 for this campaign. 9:59:59.000,9:59:59.000 I don't even know if we were calling 9:59:59.000,9:59:59.000 people influencers at that point. 9:59:59.000,9:59:59.000 But anyway, my point is that Candy Johnson 9:59:59.000,9:59:59.000 was top of her game. Everybody freaking 9:59:59.000,9:59:59.000 loved Candy, she was like the sweetest, 9:59:59.000,9:59:59.000 sweetest, kindest person. 9:59:59.000,9:59:59.000 And she has this really light voice. 9:59:59.000,9:59:59.000 And everybody freakin' loved Candy. 9:59:59.000,9:59:59.000 "Hi guys, 2016 is behind us, but 9:59:59.000,9:59:59.000 I am gonna share with you 9:59:59.000,9:59:59.000 my Best in Beauty of 2016. 9:59:59.000,9:59:59.000 Make sure if you have not subscribed, 9:59:59.000,9:59:59.000 subscribe, join the family, 9:59:59.000,9:59:59.000 become a Candy Corn. Candy Corn, 9:59:59.000,9:59:59.000 like a Unicorn, but like candy corn, 9:59:59.000,9:59:59.000 I don't know, I'll have to think 9:59:59.000,9:59:59.000 about that one. 9:59:59.000,9:59:59.000 And follow me on Snapchat, Twitter, 9:59:59.000,9:59:59.000 Instagram, Facebook for all kinds of 9:59:59.000,9:59:59.000 different and awesome things." 9:59:59.000,9:59:59.000 So when Candy announced the collaboration 9:59:59.000,9:59:59.000 between Glamour Dolls and Lisa Frank, 9:59:59.000,9:59:59.000 people lost their minds, they opened 9:59:59.000,9:59:59.000 their wallets to the tune of over $300,000 9:59:59.000,9:59:59.000 Almost 6,000 people backed this project. 9:59:59.000,9:59:59.000 Now, if you don't know what 9:59:59.000,9:59:59.000 I'm talking about as far as Kickstarter 9:59:59.000,9:59:59.000 and "backing" a project, 9:59:59.000,9:59:59.000 basically, it's kind of like a GoFundMe-ish 9:59:59.000,9:59:59.000 kind of thing, but for a business. 9:59:59.000,9:59:59.000 So the business wants to make a product, 9:59:59.000,9:59:59.000 but they don't have the money, 9:59:59.000,9:59:59.000 so they go and they tell people 9:59:59.000,9:59:59.000 "Hey, we wanna make this product, 9:59:59.000,9:59:59.000 if you back us, if you give us money 9:59:59.000,9:59:59.000 at different tiers, you'll get X products 9:59:59.000,9:59:59.000 for helping us to create the product." 9:59:59.000,9:59:59.000 This story has been told many times before. 9:59:59.000,9:59:59.000 But I don't think it has been told 9:59:59.000,9:59:59.000 in this way, because what I'm gonna 9:59:59.000,9:59:59.000 focus on in this video is the point of view 9:59:59.000,9:59:59.000 of the backers. What was it like to be 9:59:59.000,9:59:59.000 a backer from the beginning, and what 9:59:59.000,9:59:59.000 kind of tactics did Glamour Dolls use 9:59:59.000,9:59:59.000 to keep us hanging on for well over a year. 9:59:59.000,9:59:59.000 Where many, many people, including me, 9:59:59.000,9:59:59.000 did not ask for refunds even after 9:59:59.000,9:59:59.000 they were over a year late in sending out 9:59:59.000,9:59:59.000 products. 9:59:59.000,9:59:59.000 Some of you are probably sitting there 9:59:59.000,9:59:59.000 thinking, like, "why didn't you know?" 9:59:59.000,9:59:59.000 like, "why didn't you see the red flags?" 9:59:59.000,9:59:59.000 Like, "what happened?" 9:59:59.000,9:59:59.000 I'm going to tell you. 9:59:59.000,9:59:59.000 I'm going to share with you what they 9:59:59.000,9:59:59.000 did to us. 9:59:59.000,9:59:59.000 I'm pointing down because of a 22 page 9:59:59.000,9:59:59.000 script here with all the fucked-up shit 9:59:59.000,9:59:59.000 that they did. 9:59:59.000,9:59:59.000 Because, if you haven't figured it out yet 9:59:59.000,9:59:59.000 Yea, we didn't get anything. 9:59:59.000,9:59:59.000 [wheeze] Well some people got a little bit, 9:59:59.000,9:59:59.000 but I didn't get anything 9:59:59.000,9:59:59.000 And the vast majority of people got 9:59:59.000,9:59:59.000 absolutely nothing, the people that did 9:59:59.000,9:59:59.000 get things, got very very little. 9:59:59.000,9:59:59.000 It's layered. It's multi-layered. 9:59:59.000,9:59:59.000 So lets just jump in to the very beginning 9:59:59.000,9:59:59.000 which was the start of the Kickstarter 9:59:59.000,9:59:59.000 in February of 2017. 9:59:59.000,9:59:59.000 [Music] 9:59:59.000,9:59:59.000 Something you might want to remember 9:59:59.000,9:59:59.000 about 2017 was that we didn't have 9:59:59.000,9:59:59.000 the inundation of weird collabs, 9:59:59.000,9:59:59.000 like we do now, I mean, 9:59:59.000,9:59:59.000 the Glamlite Pizza palette was still about 9:59:59.000,9:59:59.000 a year away, and that one broke 9:59:59.000,9:59:59.000 the internet. 9:59:59.000,9:59:59.000 It was like the first really weird collab 9:59:59.000,9:59:59.000 that people were like "that's odd, but 9:59:59.000,9:59:59.000 also kind of cool". 9:59:59.000,9:59:59.000 The kind of collabs we were getting 9:59:59.000,9:59:59.000 at the time were things like 9:59:59.000,9:59:59.000 Wonder Woman and Luxie 9:59:59.000,9:59:59.000 and PUR and the Trolls Movie. 9:59:59.000,9:59:59.000 A makeup collaboration with Lisa Frank 9:59:59.000,9:59:59.000 had literally never been done before, 9:59:59.000,9:59:59.000 so people, naturally, were very excited 9:59:59.000,9:59:59.000 due to that strong feeling of nostalgia. 9:59:59.000,9:59:59.000 The Kickstarter launches with a maximum 9:59:59.000,9:59:59.000 bid of 40 dollars to get a few products 9:59:59.000,9:59:59.000 and a goal of 30,000 dollars. 9:59:59.000,9:59:59.000 And the lowest buy-in to get something was 9:59:59.000,9:59:59.000 pretty cheap, at 5 dollars for what they 9:59:59.000,9:59:59.000 called, a digital background. 9:59:59.000,9:59:59.000 It was an image that you could use as your 9:59:59.000,9:59:59.000 background on your phone, 9:59:59.000,9:59:59.000 or on your computer, or whatever. 9:59:59.000,9:59:59.000 The kickstarter ran for 45 days 9:59:59.000,9:59:59.000 from February 16, 2017, to April 2, 2017. 9:59:59.000,9:59:59.000 It's also important to talk about the fact 9:59:59.000,9:59:59.000 that Glamour Dolls said that backers 9:59:59.000,9:59:59.000 would have a say in the products 9:59:59.000,9:59:59.000 being created. 9:59:59.000,9:59:59.000 That there would be polling and voting 9:59:59.000,9:59:59.000 and people would get sneak peaks, 9:59:59.000,9:59:59.000 people would also get the products 9:59:59.000,9:59:59.000 at a discount, because the products 9:59:59.000,9:59:59.000 would eventually end up at retailers 9:59:59.000,9:59:59.000 but the backers, because you bought 9:59:59.000,9:59:59.000 in a bundle, would get things cheaper 9:59:59.000,9:59:59.000 than you would get if you bought 9:59:59.000,9:59:59.000 the products individually. 9:59:59.000,9:59:59.000 Just 3 days into the campaign, 9:59:59.000,9:59:59.000 Glamour Dolls posted their update. 9:59:59.000,9:59:59.000 They were so so excited. 9:59:59.000,9:59:59.000 They said that Lisa was "opening 9:59:59.000,9:59:59.000 her vault and would be sending 9:59:59.000,9:59:59.000 1000 vintage goodies to be included, 9:59:59.000,9:59:59.000 for the first 1000 backers". 9:59:59.000,9:59:59.000 They promised a second treat, 9:59:59.000,9:59:59.000 if they hit 2000 backers, and Lisa 9:59:59.000,9:59:59.000 had something really special planned 9:59:59.000,9:59:59.000 if they made it to 10,000. 9:59:59.000,9:59:59.000 They're just hyping the heck out of the 9:59:59.000,9:59:59.000 backers, because they also promised 9:59:59.000,9:59:59.000 something called "stretch rewards". 9:59:59.000,9:59:59.000 And they way they described it is not 9:59:59.000,9:59:59.000 how it turned out. 9:59:59.000,9:59:59.000 Basically, what they said is that 9:59:59.000,9:59:59.000 if the backers, as a community, complete 9:59:59.000,9:59:59.000 a set of challenges, that something will 9:59:59.000,9:59:59.000 be unlocked, and this something was going 9:59:59.000,9:59:59.000 to be very very exciting. 9:59:59.000,9:59:59.000 Challenges included tasks like creating 9:59:59.000,9:59:59.000 a Lisa Frank-inspired makeup look 9:59:59.000,9:59:59.000 and taking a picture of it, writing a rap 9:59:59.000,9:59:59.000 about Glitter and tweeting it, and they 9:59:59.000,9:59:59.000 even had a challenge where a person 9:59:59.000,9:59:59.000 had to create a foil unicorn horn and put 9:59:59.000,9:59:59.000 it on their head and take a picture 9:59:59.000,9:59:59.000 of themselves in public, wearing 9:59:59.000,9:59:59.000 the unicorn horn. 9:59:59.000,9:59:59.000 40 people had to take a picture of their 9:59:59.000,9:59:59.000 vintage Lisa Frank products and submit 9:59:59.000,9:59:59.000 those pictures. 9:59:59.000,9:59:59.000 See, the community's participating, 9:59:59.000,9:59:59.000 they're excited, they're talking about all 9:59:59.000,9:59:59.000 the things that they're doing because 9:59:59.000,9:59:59.000 in every comment section under each post 9:59:59.000,9:59:59.000 there's a place for people of the 9:59:59.000,9:59:59.000 community to communicate, to talk about 9:59:59.000,9:59:59.000 what's happening. Its almost like a 9:59:59.000,9:59:59.000 little, not a message board, but just 9:59:59.000,9:59:59.000 kind of a place to dump things that people 9:59:59.000,9:59:59.000 were thinking after the update. 9:59:59.000,9:59:59.000 So people are hyped about this, they're 9:59:59.000,9:59:59.000 so excited about their stretch reward. 9:59:59.000,9:59:59.000 And this is the first big disappointment 9:59:59.000,9:59:59.000 for the backers. 9:59:59.000,9:59:59.000 Because it was not an extra item added to 9:59:59.000,9:59:59.000 the bag, it wasn't even a reward, because 9:59:59.000,9:59:59.000 when you think of a reward, you think 9:59:59.000,9:59:59.000 that you're getting something. 9:59:59.000,9:59:59.000 What it actually was, was a mock-up photo 9:59:59.000,9:59:59.000 of an image of three-piece nail polish set 9:59:59.000,9:59:59.000 and this is the kicker about it, 9:59:59.000,9:59:59.000 no pun intended, that the nail polish set 9:59:59.000,9:59:59.000 wasn't included in any of the levels, 9:59:59.000,9:59:59.000 so nobody that had put in any money 9:59:59.000,9:59:59.000 at this point was going to get the 9:59:59.000,9:59:59.000 nail polishes that were featured 9:59:59.000,9:59:59.000 in the picture, in order to get the 9:59:59.000,9:59:59.000 nail polishes, you had to now increase 9:59:59.000,9:59:59.000 your bid by at least 15 dollars 9:59:59.000,9:59:59.000 because Glamour Dolls had just created 9:59:59.000,9:59:59.000 new tiers that required more investment 9:59:59.000,9:59:59.000 and the backers were like "what?" 9:59:59.000,9:59:59.000 "That's it?" 9:59:59.000,9:59:59.000 What we just worked so hard for, we just 9:59:59.000,9:59:59.000 did all the challenges, 40 of us sent 9:59:59.000,9:59:59.000 pictures of our Lisa Frank stuff that we 9:59:59.000,9:59:59.000 dug out of our basement or out of 9:59:59.000,9:59:59.000 our attics, and we found the stuff and 9:59:59.000,9:59:59.000 we took the picture and we did 9:59:59.000,9:59:59.000 all the work, and we got a drawing of 9:59:59.000,9:59:59.000 something we're not getting unless we 9:59:59.000,9:59:59.000 spend more money? 9:59:59.000,9:59:59.000 That's what happened. 9:59:59.000,9:59:59.000 I'm gonna put the whole post on the screen 9:59:59.000,9:59:59.000 for you to read, but I'll read one of the 9:59:59.000,9:59:59.000 key points. 9:59:59.000,9:59:59.000 "We started this collection with a handful 9:59:59.000,9:59:59.000 of products, but a big part of this 9:59:59.000,9:59:59.000 Kickstarter is expanding the collection 9:59:59.000,9:59:59.000 with the community and developing new 9:59:59.000,9:59:59.000 products to add to it. 9:59:59.000,9:59:59.000 What maybe separates this Kickstarter from 9:59:59.000,9:59:59.000 others is that we don't know how big the 9:59:59.000,9:59:59.000 collection will ultimately be. 9:59:59.000,9:59:59.000 It all depends on community engagement". 9:59:59.000,9:59:59.000 But the thing was is that they told people 9:59:59.000,9:59:59.000 how big it was going to be. 9:59:59.000,9:59:59.000 Because that's what they put their money 9:59:59.000,9:59:59.000 in for because it said if you put the 9:59:59.000,9:59:59.000 money in for this amount, then you'll get 9:59:59.000,9:59:59.000 this stuff, and now she's saying that it 9:59:59.000,9:59:59.000 may get even bigger than that. 9:59:59.000,9:59:59.000 Because what was about to happen is they 9:59:59.000,9:59:59.000 were about to add even more tiers with 9:59:59.000,9:59:59.000 even more products. 9:59:59.000,9:59:59.000 The explanation continued with this, 9:59:59.000,9:59:59.000 which was the kicker, "we would have told 9:59:59.000,9:59:59.000 you from the beginning" that basically it 9:59:59.000,9:59:59.000 was only a drawing of a mock-up of 9:59:59.000,9:59:59.000 something that no one was getting yet, but 9:59:59.000,9:59:59.000 "we only developed it last week. 9:59:59.000,9:59:59.000 In response to fan engagement after we 9:59:59.000,9:59:59.000 researched cost formulations. For many 9:59:59.000,9:59:59.000 people, the challenges were a fun way to 9:59:59.000,9:59:59.000 unlock it and we'll be clear going 9:59:59.000,9:59:59.000 forward so you can choose whether 9:59:59.000,9:59:59.000 to participate". 9:59:59.000,9:59:59.000 Unlock what? They unlocked a picture of 9:59:59.000,9:59:59.000 something they had to pay more for. 9:59:59.000,9:59:59.000 Thing is is that kind of the way that 9:59:59.000,9:59:59.000 these stretch rewards work, but they 9:59:59.000,9:59:59.000 didn't explain it to people that way. 9:59:59.000,9:59:59.000 When people see a stretch reward, they're 9:59:59.000,9:59:59.000 going to think that they're getting 9:59:59.000,9:59:59.000 something as a reward. 9:59:59.000,9:59:59.000 What it is traditionally called is 9:59:59.000,9:59:59.000 a "stretch goal" and that is not something 9:59:59.000,9:59:59.000 that is officially part of kickstarter, 9:59:59.000,9:59:59.000 but something that Kickstarter campaigns 9:59:59.000,9:59:59.000 do often. They usually call them goals, 9:59:59.000,9:59:59.000 not rewards, and from what I was reading, 9:59:59.000,9:59:59.000 a lot of the stretch goals typically happen 9:59:59.000,9:59:59.000 after the backers already have their first 9:59:59.000,9:59:59.000 set of products because they have gotten 9:59:59.000,9:59:59.000 their products, they're excited about it, 9:59:59.000,9:59:59.000 they're loving it, and now they want 9:59:59.000,9:59:59.000 something more. 9:59:59.000,9:59:59.000 So in order to stretch their amount that 9:59:59.000,9:59:59.000 they've collected and create more products 9:59:59.000,9:59:59.000 they have a stretch goal. So let's say, If 9:59:59.000,9:59:59.000 I get 100 people to donate 20 more dollars 9:59:59.000,9:59:59.000 we can create X products, so lets see if 9:59:59.000,9:59:59.000 we can get to our stretch goal, rather 9:59:59.000,9:59:59.000 than, it's a mystery, it's a game, it's a 9:59:59.000,9:59:59.000 reward, it wasn't. 9:59:59.000,9:59:59.000 They just completely missed represented 9:59:59.000,9:59:59.000 that to backers. But I'm telling you, 9:59:59.000,9:59:59.000 that snafu is mild, compared to what is 9:59:59.000,9:59:59.000 coming next, like that-that's just 9:59:59.000,9:59:59.000 extremely minor. It gets so so much worse. 9:59:59.000,9:59:59.000 So trying to backtrack, Glamour Dolls 9:59:59.000,9:59:59.000 tells their backers "hey, if we get to 9:59:59.000,9:59:59.000 3,500 backers, then we're going to include 9:59:59.000,9:59:59.000 in everybody's bag, the first 3500 people, 9:59:59.000,9:59:59.000 a Lisa Frank designed crease brush. 9:59:59.000,9:59:59.000 Sometimes they call this a crease brush, 9:59:59.000,9:59:59.000 sometimes they call it a blending brush, 9:59:59.000,9:59:59.000 its the same brush. 9:59:59.000,9:59:59.000 The promise of the free crease brush, 9:59:59.000,9:59:59.000 I am not kidding you, according to the 9:59:59.000,9:59:59.000 Kickstarter brought them past that 9:59:59.000,9:59:59.000 3500 backer mark in 24 hours. 9:59:59.000,9:59:59.000 So at this point in time, highest level 9:59:59.000,9:59:59.000 includes everything that they've said 9:59:59.000,9:59:59.000 so far, plus the nail polishes at a $60 9:59:59.000,9:59:59.000 price point. But people were still mad, 9:59:59.000,9:59:59.000 people were like, this is not what you 9:59:59.000,9:59:59.000 said it was going to be, sir, ma'am, sir. 9:59:59.000,9:59:59.000 So in response, Glamour Dolls was like 9:59:59.000,9:59:59.000 "ok, well, we will add something else, 9:59:59.000,9:59:59.000 we'll add something from our own line", 9:59:59.000,9:59:59.000 It was what they called their 9:59:59.000,9:59:59.000 "Gypsy Eyeliners" to the first 9:59:59.000,9:59:59.000 2000 backers who complete a survey 9:59:59.000,9:59:59.000 to pick their preferred color of this 9:59:59.000,9:59:59.000 liner. They were going to add that into 9:59:59.000,9:59:59.000 the boxes, and that I think kind of 9:59:59.000,9:59:59.000 calmed people down a little bit, 9:59:59.000,9:59:59.000 they were like "ok, that feels more like 9:59:59.000,9:59:59.000 a reward." And people started getting 9:59:59.000,9:59:59.000 really excited about everything all over 9:59:59.000,9:59:59.000 again. A backer named Marsha said 9:59:59.000,9:59:59.000 "Wow, thanks yet again, the entire vibe 9:59:59.000,9:59:59.000 of this campaign totally reminds me of 9:59:59.000,9:59:59.000 what it felt like to open my noisy 9:59:59.000,9:59:59.000 Lisa Frank Trapperkeeper, write with 9:59:59.000,9:59:59.000 my pencils, play with my erasers, that I 9:59:59.000,9:59:59.000 never used, to keep pristine, like dolls 9:59:59.000,9:59:59.000 LOL, etc. in school. It made me smile 9:59:59.000,9:59:59.000 and dream. I feel like we're all reliving 9:59:59.000,9:59:59.000 our childhoods through this campaign and 9:59:59.000,9:59:59.000 your team is making this fun. I'm hoping 9:59:59.000,9:59:59.000 this will begin a new generation 9:59:59.000,9:59:59.000 of Lisa Frank fans, when kids see us using 9:59:59.000,9:59:59.000 our stuff". 9:59:59.000,9:59:59.000 Little did Marsha and the rest of us know, 9:59:59.000,9:59:59.000 we'd never use the stuff, we're not 9:59:59.000,9:59:59.000 getting the stuff. In March of 2017, 9:59:59.000,9:59:59.000 the Kickstarter is still going on, and 9:59:59.000,9:59:59.000 one of the founders and CEOs 9:59:59.000,9:59:59.000 of Glamour Dolls came on to clarify a 9:59:59.000,9:59:59.000 couple things. You're gonna see his name 9:59:59.000,9:59:59.000 coming up a lot. His name is Peter, 9:59:59.000,9:59:59.000 he looks like that. Just so you can get 9:59:59.000,9:59:59.000 a visual of who we're talking to. 9:59:59.000,9:59:59.000 Peter, CEO, founder, Glamour Dolls, 9:59:59.000,9:59:59.000 along with a chick named Jessica, 9:59:59.000,9:59:59.000 that's Jessica. Back in 2017, unless you 9:59:59.000,9:59:59.000 were in the makeup industry, there wasn't 9:59:59.000,9:59:59.000 as much information readily available 9:59:59.000,9:59:59.000 about how makeup manufacturing worked, 9:59:59.000,9:59:59.000 so Peter felt like it was important 9:59:59.000,9:59:59.000 to explain to the backers, kind of, what 9:59:59.000,9:59:59.000 we were in for with this. He explained 9:59:59.000,9:59:59.000 something called minimum order quantities 9:59:59.000,9:59:59.000 and he said "as we get more pledges we 9:59:59.000,9:59:59.000 have to order more units and if the order 9:59:59.000,9:59:59.000 gets big enough, we are able to consider 9:59:59.000,9:59:59.000 adding new products, knowing that we will 9:59:59.000,9:59:59.000 be able to meet the factory minimums for 9:59:59.000,9:59:59.000 packaging and filling". 9:59:59.000,9:59:59.000 And then he says "as we add new products, 9:59:59.000,9:59:59.000 there will need to be some higher pledge 9:59:59.000,9:59:59.000 tiers, there no way around it. I wish I 9:59:59.000,9:59:59.000 could tell you exactly how much the 9:59:59.000,9:59:59.000 highest tier will be or how many products 9:59:59.000,9:59:59.000 we'll end up with, but we came here to 9:59:59.000,9:59:59.000 figure that out with you. But, you may see 9:59:59.000,9:59:59.000 the problem with this, in that they 9:59:59.000,9:59:59.000 haven't even created or started to create 9:59:59.000,9:59:59.000 the products they've already promised, 9:59:59.000,9:59:59.000 and now we're talking about adding on 9:59:59.000,9:59:59.000 another layer, more tiers, more products, 9:59:59.000,9:59:59.000 that also they don't have any plan for how 9:59:59.000,9:59:59.000 they're going to make them. There's no 9:59:59.000,9:59:59.000 artwork from Lisa frank, there's no colors 9:59:59.000,9:59:59.000 picked out, there's just a concept 9:59:59.000,9:59:59.000 in their minds, that's all that exists. 9:59:59.000,9:59:59.000 And as we go through this, you'll realize 9:59:59.000,9:59:59.000 they didn't even calculate the financials 9:59:59.000,9:59:59.000 on how much all this was going to cost, 9:59:59.000,9:59:59.000 or if they did calculate the financials, 9:59:59.000,9:59:59.000 they didn't care, they were like, we'll 9:59:59.000,9:59:59.000 figure it out some how. 9:59:59.000,9:59:59.000 And then Peter said something that stuck 9:59:59.000,9:59:59.000 in the minds of backers for the rest 9:59:59.000,9:59:59.000 of the campaign. This is what he said, 9:59:59.000,9:59:59.000 "Ultimately, whatever we do and don't 9:59:59.000,9:59:59.000 figure out, these products will be 9:59:59.000,9:59:59.000 available for individual purchase before 9:59:59.000,9:59:59.000 the end of the year". The end of 2017. 9:59:59.000,9:59:59.000 Kickstarter backers will just be getting 9:59:59.000,9:59:59.000 them first. They didn't. 9:59:59.000,9:59:59.000 So you remember how I said they were 9:59:59.000,9:59:59.000 adding all of these new products, and 9:59:59.000,9:59:59.000 either they didn't calculate the 9:59:59.000,9:59:59.000 financials to figure out how much they 9:59:59.000,9:59:59.000 were gonna cost or they did know, but they 9:59:59.000,9:59:59.000 "oh we'll get the money from somewhere" 9:59:59.000,9:59:59.000 they kinda figured out how they might get 9:59:59.000,9:59:59.000 the money. They tapped into a creator 9:59:59.000,9:59:59.000 named Wengie, now back then, there was 9:59:59.000,9:59:59.000 a big boom around creators who did DIY 9:59:59.000,9:59:59.000 challenge kinds of videos. I'm gonna show 9:59:59.000,9:59:59.000 you some of Wengie's thumbnails. She got 9:59:59.000,9:59:59.000 tens of millions of views on these videos 9:59:59.000,9:59:59.000 Wengie was huge in this space, especially 9:59:59.000,9:59:59.000 with kids. At the time, Wengie only had 9:59:59.000,9:59:59.000 6 million official subscribers 9:59:59.000,9:59:59.000 on her channel, but she had way more 9:59:59.000,9:59:59.000 watching her. 9:59:59.000,9:59:59.000 Wengie: Hey guys, it's Wengie Welcome back 9:59:59.000,9:59:59.000 but today I'm here to make a special 9:59:59.000,9:59:59.000 awesome announcement, I'm so excited 9:59:59.000,9:59:59.000 to announce this, like I can't even right 9:59:59.000,9:59:59.000 now. I'm going to be collaborating with 9:59:59.000,9:59:59.000 Lisa Frank and Glamour Dolls on an 9:59:59.000,9:59:59.000 eyeshadow palette, like What?! for those 9:59:59.000,9:59:59.000 of you who haven't heard about Lisa Frank 9:59:59.000,9:59:59.000 she is so amazing. She is, like, literally my childhood. 9:59:59.000,9:59:59.000 And her art is all about rainbows, 9:59:59.000,9:59:59.000 unicorns, colorful, like 9:59:59.000,9:59:59.000 everything I'm about. 9:59:59.000,9:59:59.000 Like, her art is my aesthetic, but 9:59:59.000,9:59:59.000 the most amazing thing is 9:59:59.000,9:59:59.000 you guys get to be involved as well 9:59:59.000,9:59:59.000 because you guys are my Wingy-con fam 9:59:59.000,9:59:59.000 and if I'm going to work on my first 9:59:59.000,9:59:59.000 huge collaboration, [br]it's got to be with you guys. 9:59:59.000,9:59:59.000 So, I really want you guys to help[br]contribute to our creative. 9:59:59.000,9:59:59.000 Choose the colors with us, [br]choose the designs of the pallet. 9:59:59.000,9:59:59.000 And we've partnered with[br]Glamour Dolls Make-up 9:59:59.000,9:59:59.000 to make this come alive. 9:59:59.000,9:59:59.000 Because they are a high quality, [br]vegan, cruelty-free brand. 9:59:59.000,9:59:59.000 Not only that, 9:59:59.000,9:59:59.000 they make super affordable makeup, 9:59:59.000,9:59:59.000 because I want this collaboration [br]to be affordable to everyone. 9:59:59.000,9:59:59.000 And the great thing[br]about this whole process 9:59:59.000,9:59:59.000 is this was Internationally available[br]no matter where you are, 9:59:59.000,9:59:59.000 you can pre-order this palette. 9:59:59.000,9:59:59.000 I'm not a hundred percent[br]on this timeline, but it seems 9:59:59.000,9:59:59.000 like this is when they added more tiers. 9:59:59.000,9:59:59.000 They added a seventy dollar tier, [br]a one hundred dollar tier, 9:59:59.000,9:59:59.000 and two hundred dollar tier, 9:59:59.000,9:59:59.000 but what they added that[br]was the most important thing 9:59:59.000,9:59:59.000 that I think really turned everything, 9:59:59.000,9:59:59.000 was the additional of the[br]Trapper Keeper palettes. 9:59:59.000,9:59:59.000 These were going to be six pan[br]eye-shadow palettes that 9:59:59.000,9:59:59.000 looked legit like a trapper keeper. 9:59:59.000,9:59:59.000 No one had ever seen anything[br]like this before and the 9:59:59.000,9:59:59.000 nostalgia overload. Oh my gosh. [br]People lost their minds when 9:59:59.000,9:59:59.000 they were thinking, [br]"Oh my gosh, a trapper keeper 9:59:59.000,9:59:59.000 eye-shadow palette, I need to have this [br]in my life!" 9:59:59.000,9:59:59.000 So, along with Wengie[br]trapper keeper palette 9:59:59.000,9:59:59.000 there would be a naturally glam[br]palette and a bold a bright palette. 9:59:59.000,9:59:59.000 All adorned with Lisa Frank artwork. 9:59:59.000,9:59:59.000 Just an hour before the kickstarted ended, 9:59:59.000,9:59:59.000 Glamour Dolls made another promise. 9:59:59.000,9:59:59.000 They said that everybody, thanks [br]to their participation, 9:59:59.000,9:59:59.000 anybody that participated in the [br]Kickstarter was going to get a goody bag. 9:59:59.000,9:59:59.000 What was in the goody bag?[br]No idea - no one ever got it. 9:59:59.000,9:59:59.000 But they promised, they said [br]"There's gonna be a goody bag added, 9:59:59.000,9:59:59.000 thank you so much for backing [br]this project.": 9:59:59.000,9:59:59.000 According to the community,[br]at the time, it looked like before 9:59:59.000,9:59:59.000 Wengie launched her video, [br]they were at about 9:59:59.000,9:59:59.000 two hundred fifty thousand dollars [br]in pledges. 9:59:59.000,9:59:59.000 After Wendgie launched her video, [br]they reached their peak 9:59:59.000,9:59:59.000 at three hundred seventy thousand dollars[br]and almost six thousand people. 9:59:59.000,9:59:59.000 That was an average of about sixty two[br]dollars spent per backer. 9:59:59.000,9:59:59.000 The one hundred dollar tier got everything[br]from the collection. 9:59:59.000,9:59:59.000 And the two hundred dollar tier got two[br]sets of everything in the collection. 9:59:59.000,9:59:59.000 Now me not having a ton of money, [br]at the time, and being a procrastinator 9:59:59.000,9:59:59.000 I waited until the last minute to[br]back this campaign. 9:59:59.000,9:59:59.000 So I joined in at the very last moment[br]in the very last day of the campaign 9:59:59.000,9:59:59.000 at the seventy dollar level, so I paid [br]seventy dollars plus five dollar shipping. 9:59:59.000,9:59:59.000 And I will tell you, I was most excited[br]about those dang trapper keeper palettes. 9:59:59.000,9:59:59.000 So excited about those things! 9:59:59.000,9:59:59.000 And I was excited, after I saw the drawing[br]I was excited about the nail polishes. 9:59:59.000,9:59:59.000 They looked really cool. I'd never seen[br]anything quite like that. 9:59:59.000,9:59:59.000 And I wanted to review it for the channel, 9:59:59.000,9:59:59.000 I was excited to talk to you all about it. 9:59:59.000,9:59:59.000 Was it good quality along with[br]being really cute? 9:59:59.000,9:59:59.000 I wanted to let you know. 9:59:59.000,9:59:59.000 [music] 9:59:59.000,9:59:59.000 Then something really weird happened. 9:59:59.000,9:59:59.000 Because, at the time, I was really in to [br]subscription boxes, I got a ton of them. 9:59:59.000,9:59:59.000 I got my Ipsy bag, and I got this in it. 9:59:59.000,9:59:59.000 Yes, I still have it. 9:59:59.000,9:59:59.000 This is the Lisa Frank blush brush. 9:59:59.000,9:59:59.000 What? 9:59:59.000,9:59:59.000 Why-why am I getting this in an Ipsy bag? 9:59:59.000,9:59:59.000 Let me go ahead and show you, 9:59:59.000,9:59:59.000 it is super super freaking cute. 9:59:59.000,9:59:59.000 there is a little line here,[br]where the image connects, 9:59:59.000,9:59:59.000 but overall it's just a very cute design. 9:59:59.000,9:59:59.000 I will show you though that the, ya know,[br]it is a little wiggly, 9:59:59.000,9:59:59.000 it's not great quality, but [br]at the time, 9:59:59.000,9:59:59.000 I was more just confused. [br]We are all super confused 9:59:59.000,9:59:59.000 on what is happening and why[br]the Lisa Frank blush brushes are in Ipsy. 9:59:59.000,9:59:59.000 You guys! I'm so excited! 9:59:59.000,9:59:59.000 I saw that this might be a possibility,[br]something you could get in your bag, 9:59:59.000,9:59:59.000 and I got it! I'm so excited! 9:59:59.000,9:59:59.000 The fourth grader in my is, like, [br]jumping up and down, she has 9:59:59.000,9:59:59.000 her Lisa Frank trapper keeper like [br]in the air. 9:59:59.000,9:59:59.000 This is a Lisa Frank inspired brush! 9:59:59.000,9:59:59.000 Look at this thing! [br]Look [laughs] at this thing! 9:59:59.000,9:59:59.000 There's magical, like, unicorns[br]on the handle. 9:59:59.000,9:59:59.000 And it is pink, and vibrant, [br]and blue, and green, 9:59:59.000,9:59:59.000 and all sorts of magical colors. 9:59:59.000,9:59:59.000 If I would've had this in fourth grade[br]I would've been the coolest kid around 9:59:59.000,9:59:59.000 I would've been like, "yes, I'm putting[br]on my fake blush with my [laughs] 9:59:59.000,9:59:59.000 Lisa Frank blush brush. [br]Thank you very much." 9:59:59.000,9:59:59.000 Guys, I'm completely serious, I had[br]the trapper keeper, I had the folders, 9:59:59.000,9:59:59.000 I had the pencils, I had the little, like[br]pencil holder. I had everything - 9:59:59.000,9:59:59.000 everything Lisa Frank. 9:59:59.000,9:59:59.000 When I was in fourth grade, that was like,[br]the only way to be cool was to have 9:59:59.000,9:59:59.000 multicolored rainbow cheetahs[br]on your trapper keeper. 9:59:59.000,9:59:59.000 And now I am twentyfour yearold woman with[br]a rainbow unicorn brush and I love it. 9:59:59.000,9:59:59.000 But it does make sense, [br]it will make sense 9:59:59.000,9:59:59.000 I'm gonna get there. 9:59:59.000,9:59:59.000 About a month after the kickstarter ended, [br]there was a red flag. 9:59:59.000,9:59:59.000 Besides the red flag of the [br]blush brush being in Ipsy bags and 9:59:59.000,9:59:59.000 them not telling us that this could happen, 9:59:59.000,9:59:59.000 this was another major red flag that we[br]probably should've seen. 9:59:59.000,9:59:59.000 What they posted to the kickstarter [br]was basically about lessons that they 9:59:59.000,9:59:59.000 had learned so far. 9:59:59.000,9:59:59.000 This is what they said: 9:59:59.000,9:59:59.000 "Lisa knows how much we've got in the [br]works, but her advice was to 9:59:59.000,9:59:59.000 stop and focus on a few things with[br]high production quality rather than 9:59:59.000,9:59:59.000 trying to do everything at once. 9:59:59.000,9:59:59.000 Our friends at Kickstarter gave us[br]some very similar advice- 9:59:59.000,9:59:59.000 this is a marathon, not a sprint. 9:59:59.000,9:59:59.000 We've taken it to heart, and stopped, gone[br]back to the lab and made sure that the 9:59:59.000,9:59:59.000 next few weeks are going to run smoothly[br]and be everything that we promised. " 9:59:59.000,9:59:59.000 So ever body, Lisa Frank, Kickstarter, [br]every body's telling Glamour Dolls 9:59:59.000,9:59:59.000 you're doing too much. Stop. 9:59:59.000,9:59:59.000 You have made too many promises[br]and you are going to just lose everything 9:59:59.000,9:59:59.000 slow down, figure out how you're going to 9:59:59.000,9:59:59.000 just get a couple of high quality products[br]out and then worry about the rest, 9:59:59.000,9:59:59.000 but the thing is; is on the Kickstarter[br]page, it had said 'estimated deliver of 9:59:59.000,9:59:59.000 September of 2017, 9:59:59.000,9:59:59.000 So we are now the beginning of May. [br]June, July, August, Semptember, 9:59:59.000,9:59:59.000 that's four months until the estimated[br]deliver date of the products. 9:59:59.000,9:59:59.000 Now, I didn't know at the time a lot[br]about production, I had no idea, 9:59:59.000,9:59:59.000 so I didn't know that was [br]freaking impossible. 9:59:59.000,9:59:59.000 [scoff[ 9:59:59.000,9:59:59.000 I don't think a lot of us knew that [br]that was freaking impossible, 9:59:59.000,9:59:59.000 but it was freaking impossible. 9:59:59.000,9:59:59.000 But Glamour Dolls didn't tell us [br]it was freaking impossible, 9:59:59.000,9:59:59.000 oh no, they made us think it was[br]we were getting our stuff in September 9:59:59.000,9:59:59.000 because, remember, at this point, [br]they've got thirteen products 9:59:59.000,9:59:59.000 that they've promised us, 9:59:59.000,9:59:59.000 including counting each nail polish[br]as one product. 9:59:59.000,9:59:59.000 And then, on top of that, [br]they had promised us 9:59:59.000,9:59:59.000 that they would add in a Lisa Frank [br]designed nail file, so that made it 9:59:59.000,9:59:59.000 fourteen products that they needed[br]to give us, in four months. 9:59:59.000,9:59:59.000 [eh-eh] 9:59:59.000,9:59:59.000 Because we didn't realize as backers, 9:59:59.000,9:59:59.000 that Lisa was designing all of this stuff[br]from scratch. 9:59:59.000,9:59:59.000 Why in the world, she was not using [br]existing artwork, I have no freaking clue. 9:59:59.000,9:59:59.000 I still don't know why she didn't [br]use existing artwork. 9:59:59.000,9:59:59.000 And in hindsight, this is why hindsight [br]is twenty - twenty. 9:59:59.000,9:59:59.000 Glamour Dolls had to have know there was [br]no way in hell 9:59:59.000,9:59:59.000 we were getting this stuff by September[br]but they didn't tell us that. 9:59:59.000,9:59:59.000 They even went so far as people saying[br]it was their birthday in September 9:59:59.000,9:59:59.000 and they were so excited to get [br]Glamour Doll's products for their birthday 9:59:59.000,9:59:59.000 and Glamour Doll's like "yaaayy, [br]we're so excited for you to get them too!" 9:59:59.000,9:59:59.000 They knew darn well those people were [br]not getting those products 9:59:59.000,9:59:59.000 for their birthday. 9:59:59.000,9:59:59.000 In May of 2017, the surveys continued 9:59:59.000,9:59:59.000 They started really asking us our opinions[br]on how we wanted things to be done. 9:59:59.000,9:59:59.000 And we started seeing actual product[br]coming together 9:59:59.000,9:59:59.000 and they sent a picture of this unicorn [br]lippy- it was a lip balm 9:59:59.000,9:59:59.000 and it was a unicorn, and it was so [br]freaking cute in this little 9:59:59.000,9:59:59.000 empty white box. Of course it was a white[br]box, because Lisa hadn't designed the 9:59:59.000,9:59:59.000 artwork yet, but they were like, 9:59:59.000,9:59:59.000 "yes look at this draft of this unicorn,[br]it's so cute!" 9:59:59.000,9:59:59.000 And then they sent over the picture[br]of the vegan leather make-up bag 9:59:59.000,9:59:59.000 also so cute! Really cute little zipper, [br]that was like a rainbow, and it was white, 9:59:59.000,9:59:59.000 of course, because again, Lisa hadn't [br]designed the artwork yet. 9:59:59.000,9:59:59.000 We also got a final look at the upcoming[br]crease brush, now keep in mind, 9:59:59.000,9:59:59.000 that the blush brush that was already [br]sent out to Ipsy people, and this 9:59:59.000,9:59:59.000 crease brush, were only going to be [br]shipped to the highest tear backers. 9:59:59.000,9:59:59.000 The 100 dollar level, and the 200 dollar[br]level. This is going to be important 9:59:59.000,9:59:59.000 in just a moment. 9:59:59.000,9:59:59.000 In June, we get another in hindsight[br]red-flag, because Glamour Dolls 9:59:59.000,9:59:59.000 opened up another way to buy items from [br]the collection from a site called 'backer kit' 9:59:59.000,9:59:59.000 and on Backer Kit, you could order product[br]individually to be added to your box 9:59:59.000,9:59:59.000 when all of your stuff shipped. 9:59:59.000,9:59:59.000 It was also a way for people who hadn't[br]been part of the kickstarter 9:59:59.000,9:59:59.000 to get on the action and[br]order the products. 9:59:59.000,9:59:59.000 If you did happen to order the angled[br]blush brush from Backer Kit 9:59:59.000,9:59:59.000 those blush brushes did go out 9:59:59.000,9:59:59.000 but the 100 dollar and 200 dollar people, [br]still didn't have a blush brush. 9:59:59.000,9:59:59.000 Unless they got it in their Ipsy bag, [br]then they had a blush brush. 9:59:59.000,9:59:59.000 And if they were 200 dollar tear, 9:59:59.000,9:59:59.000 they were gonna end up with 3 [br]blush brushes by the end of it, 9:59:59.000,9:59:59.000 if they also got it in Ipsy. 9:59:59.000,9:59:59.000 And in June, Backers got a sneak peak[br]of a single eye shadow 9:59:59.000,9:59:59.000 and a bronzer - we are almost there 9:59:59.000,9:59:59.000 of the big debacle with the bronzer [br]and the eye shadow. 9:59:59.000,9:59:59.000 That's a whole 'nother thing -[br]we're almost there. 9:59:59.000,9:59:59.000 Throughout June we also got sneaks of the[br]Trapper Keeper palate - 9:59:59.000,9:59:59.000 who are so excited! The draft of the[br]actual product packaging. 9:59:59.000,9:59:59.000 We also got sneaks of the [br]matte mousse swatches, 9:59:59.000,9:59:59.000 we also got information about what the[br]nail polish colors were gonna look like, 9:59:59.000,9:59:59.000 I mean they are giving us pieces and [br]pieces, and pieces, 9:59:59.000,9:59:59.000 of 'this is coming, this is coming, [br]this is what we're working on.' 9:59:59.000,9:59:59.000 They really did show us a lot! 9:59:59.000,9:59:59.000 But one thing you'll notice, [br]if you listen carefully to this video 9:59:59.000,9:59:59.000 of this nail polish swatches, 9:59:59.000,9:59:59.000 is somebody in the background[br]says something about Hot Topic. 9:59:59.000,9:59:59.000 [inaudible] 9:59:59.000,9:59:59.000 That's gonna be another piece. 9:59:59.000,9:59:59.000 [laughs] 9:59:59.000,9:59:59.000 Hang tight. 9:59:59.000,9:59:59.000 They also said that everything was[br]still on track for shipping in September 9:59:59.000,9:59:59.000 in three months! 9:59:59.000,9:59:59.000 How are they telling us this? 9:59:59.000,9:59:59.000 They lied to us! They outright lied to us![br]They had to have known, darn well, 9:59:59.000,9:59:59.000 we weren't getting shit in September. 9:59:59.000,9:59:59.000 Because at this point nobody had even[br]gotten on this digital background yet, 9:59:59.000,9:59:59.000 that should've been the easiest[br]thing to do. 9:59:59.000,9:59:59.000 You have a piece of art, you send it out as[br]a background,-you just digitally send it 9:59:59.000,9:59:59.000 you don't even have to mail anything! 9:59:59.000,9:59:59.000 you don't even have to create a[br]physical product! 9:59:59.000,9:59:59.000 It's literally just a piece of[br]art e-mailed, that's it! 9:59:59.000,9:59:59.000 They didn't even make that yet. 9:59:59.000,9:59:59.000 Here comes another red flag.[br]Are you ready? 9:59:59.000,9:59:59.000 In July, they started selling that crease[br]brush that was supposed to go to the 9:59:59.000,9:59:59.000 top tear backers, they started [br]selling it on their website for 4.99 9:59:59.000,9:59:59.000 and according to Popsugar, it [br]sold out immediately 9:59:59.000,9:59:59.000 at the beginning of July, and[br]then restocked in the middle of July 9:59:59.000,9:59:59.000 So this is what I think happened, 9:59:59.000,9:59:59.000 because, of course, you can't sell out[br]and then restock two weeks later 9:59:59.000,9:59:59.000 from a true sell out. You have to [br]order more! They didn't sell out! 9:59:59.000,9:59:59.000 What they did, I think, is they [br]had a number of extra brushes 9:59:59.000,9:59:59.000 beyond what people had, what they [br]had, you know, allocated to send out. 9:59:59.000,9:59:59.000 So they sold those brushes, and then[br]they realized they were selling out so fast 9:59:59.000,9:59:59.000 they sold the backer's brushes. 9:59:59.000,9:59:59.000 I guess, figuring they [br]would just make more. 9:59:59.000,9:59:59.000 And they would just send more out later,[br]I don't know. 9:59:59.000,9:59:59.000 So while all of this has happened, [br]Glamour Dolls is continually and 9:59:59.000,9:59:59.000 constantly involving the backers in [br]the development process 9:59:59.000,9:59:59.000 of everything. We're watching everything[br]go down, and I will honestly tell you... 9:59:59.000,9:59:59.000 I kinda tuned out, I was like, "I don't [br]even freakin' care" like, 9:59:59.000,9:59:59.000 I don't care what thin- I just want the [br]products! Like, I participated 9:59:59.000,9:59:59.000 in a couple of surveys, but after that, [br]I just stopped reading e-mails. 9:59:59.000,9:59:59.000 I was like, I don't care! I don't care [br]about all of this, it's too much! 9:59:59.000,9:59:59.000 It's just- send me the products! 9:59:59.000,9:59:59.000 I don't care what ya'll decide. It's j- [br]it's fine - it's whatever. 9:59:59.000,9:59:59.000 So I kinda tuned out at this point. 9:59:59.000,9:59:59.000 But a lot of people were very invested[br]in all of these choices. 9:59:59.000,9:59:59.000 The backers even started arguing[br]amongst each other, 9:59:59.000,9:59:59.000 where some people were being a little[br]harsh about the designs, 9:59:59.000,9:59:59.000 like with the trapper keeper palate, [br]saying that the mirror was too small 9:59:59.000,9:59:59.000 and can you make the mirror bigger, [br]people were complaining that there 9:59:59.000,9:59:59.000 were too many unicorns. Like, and then[br]some people, just being like, 9:59:59.000,9:59:59.000 jus-just-what did you expect, [br]it's Lisa Frank. 9:59:59.000,9:59:59.000 Just let them do the thing.[br]It's fine. It's fine. 9:59:59.000,9:59:59.000 People were just getting frustrated[br]and just started arguing back and forth 9:59:59.000,9:59:59.000 a little bit. 9:59:59.000,9:59:59.000 Jessica, the co-founder with Peter[br]even came in and was like, 9:59:59.000,9:59:59.000 "hey ya'll, you need to speak nicely to [br]each other, like, we're a community 9:59:59.000,9:59:59.000 we're working on this together, cause it's[br]starting to get a little heated." 9:59:59.000,9:59:59.000 Now we're in August of 2017, one month[br]before we're supposed to be getting 9:59:59.000,9:59:59.000 our products shipped. 9:59:59.000,9:59:59.000 We get another shot of the bronzer, [br]this time with swatches. 9:59:59.000,9:59:59.000 this is what they said, "We specifically [br]developed this formula so it's universally 9:59:59.000,9:59:59.000 flattering, making it the perfect shade [br]for all of our dolls." 9:59:59.000,9:59:59.000 Unless the dolls are deeper than that [br]color, I-I don't know. 9:59:59.000,9:59:59.000 The thing is, you really can't make a [br]universal shade of bronzer 9:59:59.000,9:59:59.000 because what works for someone [br]very deep skinned, is not gonna work 9:59:59.000,9:59:59.000 for someone with very pale skin. 9:59:59.000,9:59:59.000 You just can't do that. 9:59:59.000,9:59:59.000 All you can do is shoot for the middle. 9:59:59.000,9:59:59.000 So just saying that they made it for [br]all of their dolls, just really was kind of 9:59:59.000,9:59:59.000 insulting to some of the backers. 9:59:59.000,9:59:59.000 The most interested update, [br]i['m gonna go ahead, put it on the screen 9:59:59.000,9:59:59.000 for you, but I'll read the most [br]interesting part, they said, 9:59:59.000,9:59:59.000 "we know we've been little quiet[br]over the last few weeks, 9:59:59.000,9:59:59.000 but trust us, we have so many fun [br]and exciting updates to share 9:59:59.000,9:59:59.000 with you guys. The Trapper Keeper[br]palate artwork should be finalized 9:59:59.000,9:59:59.000 any day now. " Any day now. "And we [br]literally cannot wait to show you 9:59:59.000,9:59:59.000 what it looks like! This collaboration[br]has been long time in the works, 9:59:59.000,9:59:59.000 and we know that in the end, [br]it'll be worth all the blood, sweat 9:59:59.000,9:59:59.000 and glitter tears that we put into it." 9:59:59.000,9:59:59.000 There's no mention of any shipping delays, 9:59:59.000,9:59:59.000 There's just - we're getting our products.[br]All of them - in September apparently. 9:59:59.000,9:59:59.000 [laughs] And the reason why we know this[br]is because they keep showing us things, 9:59:59.000,9:59:59.000 they keep showing us that things[br]are almost done! 9:59:59.000,9:59:59.000 We got a sneak peak of the shades that[br]were gonna be in the bold and bright palat 9:59:59.000,9:59:59.000 we also got an explanation about the[br]digital artwork that was supposed 9:59:59.000,9:59:59.000 to be going out, and what they basically[br]said was that they wanted to start 9:59:59.000,9:59:59.000 with the hardest products first, [br]like the trapper keeper palates, 9:59:59.000,9:59:59.000 and then work they way to the easiest stuff[br]which would be the digital background. 9:59:59.000,9:59:59.000 In mid-August they put out a statement[br]that the Wengie palate was almost finished 9:59:59.000,9:59:59.000 and that they would update when they [br]had an exact delivery schedule. 9:59:59.000,9:59:59.000 So it's getting towards the end of August 9:59:59.000,9:59:59.000 and the people with the September[br]birthdays are starting to realize 9:59:59.000,9:59:59.000 I'm not getting this for my birthday, [br]am I? 9:59:59.000,9:59:59.000 So there was a backer that said [br]"It's obvious that all the 9:59:59.000,9:59:59.000 September birthday backers are [br]not receiving their make-up next month 9:59:59.000,9:59:59.000 it's almost September, and not many[br]products and designs are finalized 9:59:59.000,9:59:59.000 as much of a bummer this may be, [br]getting Lisa Frank make-up 9:59:59.000,9:59:59.000 for Christmas, will still be really cool.[br]I hope it's ready by then." 9:59:59.000,9:59:59.000 It's not gonna be ready. 9:59:59.000,9:59:59.000 [music[ 9:59:59.000,9:59:59.000 So September finally arrives[br]and everybody is like okay 9:59:59.000,9:59:59.000 we're gonna get our announcement [br]that everything is gonna be shipped 9:59:59.000,9:59:59.000 but we did not get that! 9:59:59.000,9:59:59.000 What we got was a sneak of the shade[br]of the lip mousse, 9:59:59.000,9:59:59.000 and no mention of the fact that things[br]are supposed to be shipping right now 9:59:59.000,9:59:59.000 like, they just didn't even say anything. 9:59:59.000,9:59:59.000 Comment after comment, people are like[br]"what the hell? You're showing 9:59:59.000,9:59:59.000 me a shade of the lip mousse, how [br]are you still making this?! 9:59:59.000,9:59:59.000 We're supposed to be getting them shipped[br]this month!?" 9:59:59.000,9:59:59.000 So, after that post, everybody was pissed.[br]Everybody was sounding off in the comments 9:59:59.000,9:59:59.000 how mad they were, so the CEO had[br]to re-group and he ended up putting out 9:59:59.000,9:59:59.000 a very lengthy statement. [br]I will put it all on the screen for you. 9:59:59.000,9:59:59.000 He sincerely apologizes for[br]gaps in communication 9:59:59.000,9:59:59.000 and disappointment, and he says that[br]if for any reason backers are not happy 9:59:59.000,9:59:59.000 that they can send an email and they [br]will issue a refund immediately. 9:59:59.000,9:59:59.000 followed with quote, "we need to stress[br]to all of you that you will be receiving 9:59:59.000,9:59:59.000 the products that you paid for [br]no matter what." 9:59:59.000,9:59:59.000 And I really genuinely don't think that [br]people asked for refunds because of this 9:59:59.000,9:59:59.000 because they saw things that they really[br]wanted and they knew if they asked 9:59:59.000,9:59:59.000 for a refund, they weren't going[br]to get any of it. 9:59:59.000,9:59:59.000 And they still had faith that at some[br]point, this was going to happen. 9:59:59.000,9:59:59.000 Maybe it wasn't going to happen right now, 9:59:59.000,9:59:59.000 but, if I take my money out I'm not [br]getting all this stuff. 9:59:59.000,9:59:59.000 And if I do want it, I'm gonna have to [br]wait for it to go to retailers 9:59:59.000,9:59:59.000 and I'm gonna have to pay retail [br]price for it- i'm gon-I 9:59:59.000,9:59:59.000 I'm gonna have to pay a lot more money 9:59:59.000,9:59:59.000 for it, when if I had just been patient, [br]I would've gotten everything that I wanted. 9:59:59.000,9:59:59.000 The post continued with statements [br]about threats that they were getting 9:59:59.000,9:59:59.000 across social media- and they said[br]that the threats are unnecessary 9:59:59.000,9:59:59.000 and if they want a refund, [br]just let them know. 9:59:59.000,9:59:59.000 And they also said, about the shipping[br]delay, they said it was just an estimated 9:59:59.000,9:59:59.000 shipping delivery for September. 9:59:59.000,9:59:59.000 Quote, "We started all these products[br]from scratch with you at the concept phase 9:59:59.000,9:59:59.000 and this is our first time working with[br]a license so there are new steps 9:59:59.000,9:59:59.000 and things to learn. Hiccups have ranged[br]from trying to find the right 9:59:59.000,9:59:59.000 fulfillment agents, to some of the [br]packaging samples we received 9:59:59.000,9:59:59.000 not being up to our standards. 9:59:59.000,9:59:59.000 We were clear from the beginning [br]and in previous updates 9:59:59.000,9:59:59.000 that things might get delayed[br]as the process played out. 9:59:59.000,9:59:59.000 We realize that September will be over[br]within a few short weeks, which means 9:59:59.000,9:59:59.000 we will unfortunately not be -be on target[br]with our hopeful September estimation." 9:59:59.000,9:59:59.000 This is a bold face lie![br]It is a straight up lie! 9:59:59.000,9:59:59.000 They never once in any of the updates[br]told any body that there could possibly 9:59:59.000,9:59:59.000 be a delay. 9:59:59.000,9:59:59.000 In fact, they reassured customers[br]that everything was on track for September 9:59:59.000,9:59:59.000 They lied! 9:59:59.000,9:59:59.000 Regarding communication, they said [br]it hasn't been the best, but they're 9:59:59.000,9:59:59.000 going to do better in the future. 9:59:59.000,9:59:59.000 And about people getting the brushes[br]from Ipsy, 'member, I said 'hold on'? 9:59:59.000,9:59:59.000 we're gonna get to it - [br]I'm getting to it right now. 9:59:59.000,9:59:59.000 They said, "The only products from this [br]collection that are on the market 9:59:59.000,9:59:59.000 are the Lisa Frank blush brush[br]and the Lisa Frank blending brush. 9:59:59.000,9:59:59.000 Those were developed six months before[br]the kickstarted, along with the eye shadow 9:59:59.000,9:59:59.000 and the travel bronzer for a specific [br]customer." 9:59:59.000,9:59:59.000 That specific customer was Ipsy, 9:59:59.000,9:59:59.000 "And were offered during this campaign as [br]an addition perk, or add on, 9:59:59.000,9:59:59.000 so that you can truly have everything [br]in the collection. 9:59:59.000,9:59:59.000 Beyond that, we can assure you that[br]anything being developed 9:59:59.000,9:59:59.000 through kickstarter will be in your [br]hands first." 9:59:59.000,9:59:59.000 What they don't mention in this, 9:59:59.000,9:59:59.000 was the update where they said [br]that 3500 backers, the first 3500 9:59:59.000,9:59:59.000 were also going to get the crease [br]slash blending brush. 9:59:59.000,9:59:59.000 They've conveniently forgotten about that. 9:59:59.000,9:59:59.000 That actually never gets mentioned again. 9:59:59.000,9:59:59.000 When backers pointed out that Glam Dolls[br]raised ten times more than their 9:59:59.000,9:59:59.000 original goal of 30 thousand dollars, 9:59:59.000,9:59:59.000 they said that it didn't make things[br]easier, it actually made things more 9:59:59.000,9:59:59.000 complicated, because that's when [br]they started adding extra products. 9:59:59.000,9:59:59.000 Well who's dang fault was that!? 9:59:59.000,9:59:59.000 This is also the first mention of [br]hand painted items. 9:59:59.000,9:59:59.000 Why are there hand painted items[br]in this collection? 9:59:59.000,9:59:59.000 I have no idea. I don't know why[br]they thought this was a good idea. 9:59:59.000,9:59:59.000 We'll talk about that. 9:59:59.000,9:59:59.000 They also mention, that of course, [br]because the backers went in 9:59:59.000,9:59:59.000 and helped them fund the products[br]that they will get everything 9:59:59.000,9:59:59.000 at a cheaper price than what they [br]would be sold at retail. 9:59:59.000,9:59:59.000 Then they breakdown everything[br]that they say is happening right now 9:59:59.000,9:59:59.000 including, they say, specifically 9:59:59.000,9:59:59.000 that all the products have been finalized 9:59:59.000,9:59:59.000 and physical production samples[br]have been approved, 9:59:59.000,9:59:59.000 but they do say that they're[br]keeping 3 products blank 9:59:59.000,9:59:59.000 so that community can vote on[br]what kind of artwork is going to 9:59:59.000,9:59:59.000 go on to those 3 products. 9:59:59.000,9:59:59.000 They also promise that on October [br]1st, they're going to ship out 9:59:59.000,9:59:59.000 those 4 products that were[br]made before the kickstarter started; 9:59:59.000,9:59:59.000 the 2 brushes, the eyeshadow, [br]and the bronzer. 9:59:59.000,9:59:59.000 They'll go out to the 100 and 200 [br]dollar backers. 9:59:59.000,9:59:59.000 As well as anybody that added them on. 9:59:59.000,9:59:59.000 They also say this: "In addition to the[br]press, we were reached out to by 9:59:59.000,9:59:59.000 a few major retailors, all of whom[br]require time and energy to onboard 9:59:59.000,9:59:59.000 with. There have been many sleepless[br]nights and it has been a journey 9:59:59.000,9:59:59.000 as we try to build our team, and turn[br]this opportunity in to a solid foundation" 9:59:59.000,9:59:59.000 I don't think we knew what this meant [br]at the time, 9:59:59.000,9:59:59.000 but this meant that they had two [br]retailors they were talking to 9:59:59.000,9:59:59.000 to sell these products. [br]Hot Topic and Dolls Kill. 9:59:59.000,9:59:59.000 The letter then goes on to pull [br]at the heartstrings 9:59:59.000,9:59:59.000 of the backers, to get everybody[br]to calm down, and be patient, 9:59:59.000,9:59:59.000 and be nice to them. 9:59:59.000,9:59:59.000 They -s- give shoutouts to the staff[br]members and the interns 9:59:59.000,9:59:59.000 and statements like, "Jessica and I [br]are both people too" 9:59:59.000,9:59:59.000 And they mention Jessica neglecting[br]her own wedding because she's 9:59:59.000,9:59:59.000 working so hard on this project. [br]] 9:59:59.000,9:59:59.000 They also talk about Peter missing friends[br]and family members' major life events 9:59:59.000,9:59:59.000 due to trying to make this product happen. 9:59:59.000,9:59:59.000 What we like to think that if you were [br]able to see our day to day, 9:59:59.000,9:59:59.000 those of you who feel the need to [br]be critical, would be a little less so. 9:59:59.000,9:59:59.000 And this is when there's a complete[br]tone-shift in the comment section 9:59:59.000,9:59:59.000 underneath the project. 9:59:59.000,9:59:59.000 The comments are so kind, and so [br]patient, there's even people saying 9:59:59.000,9:59:59.000 that they expected the products to ship[br]after September, 9:59:59.000,9:59:59.000 because a lot of kickstarters ship late 9:59:59.000,9:59:59.000 which I found isn't necessarily true, 9:59:59.000,9:59:59.000 but people were really nice to Peter 9:59:59.000,9:59:59.000 after his post. Just like, yeah you are[br]human, let's give you some time 9:59:59.000,9:59:59.000 I can see that you're trying, [br]like, you're doing your best 9:59:59.000,9:59:59.000 and things are coming. [br]It'll be soon. 9:59:59.000,9:59:59.000 Everybody is just being super super[br]nice to them. 9:59:59.000,9:59:59.000 But one backer, Ariel, she really [br]summed things up, but in a very 9:59:59.000,9:59:59.000 very polite way. [br]She asked questions like, 9:59:59.000,9:59:59.000 i-she wanted to know the dates of the [br]extra promises, like the Glamour Doll's 9:59:59.000,9:59:59.000 Gypsy eyeliner pencil, the vintage Lisa [br]Frank item that they were promised. 9:59:59.000,9:59:59.000 The nail file, and the digital background,[br]and of course, her questions went 9:59:59.000,9:59:59.000 completely unanswered. 9:59:59.000,9:59:59.000 On September 21st, they said, [br]Thank you so much, 9:59:59.000,9:59:59.000 the eyeshadow and the bronzer production[br]have been completed. We have them. 9:59:59.000,9:59:59.000 They say, as a huge thank you for [br]supporting us throughout this journey, 9:59:59.000,9:59:59.000 we've decided to ship out the orders early[br]for those of you who backed a tier 9:59:59.000,9:59:59.000 that includes them, or added them to their[br]pledge afterward in backerkit. 9:59:59.000,9:59:59.000 But you and I both know, that this is [br]not on time. 9:59:59.000,9:59:59.000 October 1st is technically late, because[br]the estimated ship time was September 9:59:59.000,9:59:59.000 and there shipping them in October, 9:59:59.000,9:59:59.000 but they're using this language on purpose[br]to manipulate the backers 9:59:59.000,9:59:59.000 and make them feel good that they're [br]getting things early. 9:59:59.000,9:59:59.000 Because what I think they meant, is that [br]they had intended to send out the packages 9:59:59.000,9:59:59.000 when they were all completed, but they're[br]sending these particular items because 9:59:59.000,9:59:59.000 they're ready out before the rest of the [br]products are ready. 9:59:59.000,9:59:59.000 Glamour Dolls makes it sound like this is [br]- like- a big reward, 9:59:59.000,9:59:59.000 this is something we're doing for you[br]because we care about you - 9:59:59.000,9:59:59.000 No, this is something that you[br]owe to people. 9:59:59.000,9:59:59.000 This is not - this is not a -[br]a luxury. 9:59:59.000,9:59:59.000 This is not a super kind thing to do. 9:59:59.000,9:59:59.000 This is just what you should be doing. 9:59:59.000,9:59:59.000 Then things switched with the [br]digital background. 9:59:59.000,9:59:59.000 Basically what they were saying, [br]was that they wanted to give an update 9:59:59.000,9:59:59.000 on the digital background and they [br]said that Lisa had some concerns 9:59:59.000,9:59:59.000 about her artwork getting stolen. 9:59:59.000,9:59:59.000 I don't know, I think if anyone wanted[br]to steal Lisa Frank's artwork 9:59:59.000,9:59:59.000 it'd be pretty easy to do, [br]but I digress. 9:59:59.000,9:59:59.000 So anyway, they were worried about[br]this digital background 9:59:59.000,9:59:59.000 being stolen and then put on[br]things illegally, 9:59:59.000,9:59:59.000 so they didn't want to do a digital [br]background, instead 9:59:59.000,9:59:59.000 Lisa was going to go in to her vault[br]and she found these vintage postcards. 9:59:59.000,9:59:59.000 And these vintage postcards were going[br]to be shipped out instead of the digital 9:59:59.000,9:59:59.000 background to anybody that pledged[br]5 dollars or more. 9:59:59.000,9:59:59.000 So every single person that pledged [br]was going to get one of these. 9:59:59.000,9:59:59.000 And 25 people would have one that was [br]handsigned personal signed by Lisa herself 9:59:59.000,9:59:59.000 This postcard was supposed to go out[br]once all of the orders, all the products, 9:59:59.000,9:59:59.000 had been made and the final orders[br]were being shipped. 9:59:59.000,9:59:59.000 Then they dropped drawing designs[br]of the caps of the nail polishes 9:59:59.000,9:59:59.000 and I was thinking as I was looking at[br]this, I was like didn't they just say 9:59:59.000,9:59:59.000 like a week ago, that everything [br]was already designed, that they 9:59:59.000,9:59:59.000 already had all the mockups? 9:59:59.000,9:59:59.000 Apparently that was a lie. 9:59:59.000,9:59:59.000 And would you be shocked to learn 9:59:59.000,9:59:59.000 that the shipping of the bronzers[br]doesn't happen on October 1st? 9:59:59.000,9:59:59.000 'Cause it doesn't happen. 9:59:59.000,9:59:59.000 In October, the community is sent a poll[br]for the design for the vegan make-up bag 9:59:59.000,9:59:59.000 they had a choice of zoomer and zorbit, [br]who are aliens, 9:59:59.000,9:59:59.000 dancing dolphins, or Sky the Pegasus. 9:59:59.000,9:59:59.000 We also saw the first physical samples[br]of the Naturally Glam 9:59:59.000,9:59:59.000 and the bold and bright palates,[br]so freaking cute. 9:59:59.000,9:59:59.000 The community loses their minds over [br]these palettes, comments are lighting up 9:59:59.000,9:59:59.000 about people so excited to get these [br]palettes in their hands. 9:59:59.000,9:59:59.000 And like I said, the eyeshadow and [br]bronzers, that stuff did not 9:59:59.000,9:59:59.000 end up shipping on October 1st, [br]because Glamour Dolls says that 9:59:59.000,9:59:59.000 they were stuck in customs.. [br]for two weeks. 9:59:59.000,9:59:59.000 They said in an update, being as today is [br]10 26, we expect the product to arrive 9:59:59.000,9:59:59.000 to the shipping facility and ship to you[br]on October 31st. 9:59:59.000,9:59:59.000 And therefor, you should expect the makeup[br]there on your doorstep during the first 9:59:59.000,9:59:59.000 week of November. 9:59:59.000,9:59:59.000 Are you surprised that this did[br]actually happen? 9:59:59.000,9:59:59.000 Me too. 9:59:59.000,9:59:59.000 [laughs] 9:59:59.000,9:59:59.000 In November we get more information 9:59:59.000,9:59:59.000 about the two brushes, the eyeshadow, [br]and the bronzer. 9:59:59.000,9:59:59.000 They talk about how the products[br]had already been in production 9:59:59.000,9:59:59.000 when the kickstarter started, [br]but where Peter shot himself in the foot 9:59:59.000,9:59:59.000 was because in May he said that the [br]backers would be getting the products 9:59:59.000,9:59:59.000 first. And he should've known not to say[br]that because he knew that they were 9:59:59.000,9:59:59.000 gonna end up in Ipsy bags before the 9:59:59.000,9:59:59.000 backers got them, but he didn't tell[br]anybody that. 9:59:59.000,9:59:59.000 He just lied to everybody instead and then[br]when we found out they were in Ipsy bags 9:59:59.000,9:59:59.000 we naturally freaked out. 9:59:59.000,9:59:59.000 Because not only were the blush brushes[br]in the April Ipsy bags, but the bronzers 9:59:59.000,9:59:59.000 were in the November Ipsy bags! 9:59:59.000,9:59:59.000 "Oh my gosh, is this a Lisa Frank?[br][gasp] Glamour Dolls bitten and bronze 9:59:59.000,9:59:59.000 matte bronzer!? Awhile ago we got a Lisa [br]Frank brush in our Ipsy bag, 9:59:59.000,9:59:59.000 I wonder if this is from the same line. [br]I'm not really expecting much from this 9:59:59.000,9:59:59.000 bronzer, because I feel like it's just[br]more on the gimmicky side, 9:59:59.000,9:59:59.000 But I hope that it works amazingly well. 9:59:59.000,9:59:59.000 Color is really promising! 9:59:59.000,9:59:59.000 It's not too warm and it's not[br]too cool. 9:59:59.000,9:59:59.000 I'm gonna swatch it out. 9:59:59.000,9:59:59.000 This feels a little bit powdery. 9:59:59.000,9:59:59.000 Ooh, it actually feels really nice and[br]smooth on the skin. 9:59:59.000,9:59:59.000 Granted, I did just put that hand cream on[br]so I don't really know what that says 9:59:59.000,9:59:59.000 but it feels really buttery-ish [br]on the skin. Feels nice! 9:59:59.000,9:59:59.000 The color is pretty good too. 9:59:59.000,9:59:59.000 If you're fair though, I don't think[br]this is going to work for you 9:59:59.000,9:59:59.000 because it's showing up on my really [br]tan hand, so if you're fair, 9:59:59.000,9:59:59.000 I don't think this bronzer is for you. 9:59:59.000,9:59:59.000 But it's really F'in cute. 9:59:59.000,9:59:59.000 I wish the actual packaging [br]looked as cute as the box, 9:59:59.000,9:59:59.000 but I mean, it's still pretty cute" 9:59:59.000,9:59:59.000 As a backer, what we were thinking[br]was that Glamour Dolls took our money 9:59:59.000,9:59:59.000 from the Kickstarter and made these [br]bronzers and made the brushes and made the 9:59:59.000,9:59:59.000 eyeshadows with our money and then sold [br]them to Ipsy. Which is actually not what 9:59:59.000,9:59:59.000 happened. I put all of the timelines[br]together and it turns out they did not use 9:59:59.000,9:59:59.000 Kickstarter money in order to fund [br]these products. 9:59:59.000,9:59:59.000 They had used a different website.[br]It was called: "Kickfurther". 9:59:59.000,9:59:59.000 Kickfurther - it still exists. [br]It's kind of like Kickstarter, but instead 9:59:59.000,9:59:59.000 of backing a project and getting product,[br]you back a project and you get interest 9:59:59.000,9:59:59.000 on your investment.[br]It's basically a way that small businesses 9:59:59.000,9:59:59.000 can fund the production of something[br]and then pay the investors back. 9:59:59.000,9:59:59.000 So I went over to the Glamour Dolls'[br]Kickfurther page and what I found out was 9:59:59.000,9:59:59.000 that they had done a Kickfurther campaign [br]to produce the blush brushes. 9:59:59.000,9:59:59.000 They raised $166,000 and they paid [br]those backers back about two weeks after 9:59:59.000,9:59:59.000 the Kickstarter ended in April of 2017.[br]They ran a second Kickfurther campaign 9:59:59.000,9:59:59.000 that was running about the same time as[br]the Kickstarter campaign was running. 9:59:59.000,9:59:59.000 It was from Feb 13th of 2017 to [br]March 6th of 2017. This was to fund the 9:59:59.000,9:59:59.000 production of the eyeshadow [br]and the bronzer. Because with the money 9:59:59.000,9:59:59.000 they got from the blush brush they were[br]also able to make the crease brush. 9:59:59.000,9:59:59.000 There's a lot of business-y language[br]over there and I'll be honest, 9:59:59.000,9:59:59.000 I don't understand a lot of what[br]they're talking about. 9:59:59.000,9:59:59.000 But I will tell you what I did understand.[br]So, he's basically saying people are 9:59:59.000,9:59:59.000 concerned that they're not going to get [br]their money back. And he's reassuring them 9:59:59.000,9:59:59.000 and basically saying they've got these[br]two purchase orders - they're very very 9:59:59.000,9:59:59.000 blurry, there's stuff that's knocked out [br]of it, but we know now in hindsight that 9:59:59.000,9:59:59.000 the brand that ordered the highlight [br]and the bronzer was Ipsy. 9:59:59.000,9:59:59.000 You can kind of make out in the very[br]blurry paperwork that Ipsy paid $378,750 9:59:59.000,9:59:59.000 for the bronzer. Same for the eyeshadows.[br]And that was for 757,500 units of each 9:59:59.000,9:59:59.000 product. But! They were not [br]going to pay that money 9:59:59.000,9:59:59.000 until the product was delivered.[br]That's why they needed the Kickfurther 9:59:59.000,9:59:59.000 people- was to actually make the products.[br]Once they actually delivered them, then 9:59:59.000,9:59:59.000 they would get the money from Ipsy and[br]they could pay the Kickfurther backers 9:59:59.000,9:59:59.000 back. [br]So here's the math broken down: 9:59:59.000,9:59:59.000 Glamour Dolls raises $313,000 from the [br]Kickfurther. They spend that money to 9:59:59.000,9:59:59.000 make the bronzer and the eyeshadow.[br]Ipsy pays them two payments of $378,750. 9:59:59.000,9:59:59.000 Which is $757,500 total[br]for those two products. 9:59:59.000,9:59:59.000 Then they have to pay interest to the[br]Kickfurther backers. 9:59:59.000,9:59:59.000 They pay out $354,000 about to those [br]backers. That's $41,000 in profit for the 9:59:59.000,9:59:59.000 Kickfurther people, but that gives[br]Glamour Dolls about $400,000 from 9:59:59.000,9:59:59.000 those two products from the Ipsy deal.[br]Plus they still have that $350,000 from 9:59:59.000,9:59:59.000 the Kickstarter in order to make products.[br]So what happened to all of that money - 9:59:59.000,9:59:59.000 where did they spend it?![br]I have it- I know exactly where 9:59:59.000,9:59:59.000 they spent it![br]I have to... but we have to get there. 9:59:59.000,9:59:59.000 So remember: the backers over on the[br]Kickstarter have no idea any of this 9:59:59.000,9:59:59.000 Kickfurther stuff was happening.[br]And Glamour Dolls had no obligation 9:59:59.000,9:59:59.000 to share it - [br]it wasn't our business. 9:59:59.000,9:59:59.000 But this was happening behind the scenes.[br]In mid November, the backers at the 9:59:59.000,9:59:59.000 $100 and $200 level, as well as[br]people who added on the bronzer or 9:59:59.000,9:59:59.000 the eyeshadow are starting to get their [br]products in the mail. Remember they 9:59:59.000,9:59:59.000 had ordered these back between February[br]and April - it's now November and they've 9:59:59.000,9:59:59.000 finally got some products.[br]And they also have their vintage 9:59:59.000,9:59:59.000 Lisa Frank postcard.[br]Glamour Dolls seemed a little bit "Oooo" 9:59:59.000,9:59:59.000 about that because the postcards [br]technically weren't supposed to go out yet. 9:59:59.000,9:59:59.000 The postcards were supposed to[br]be in the final package. 9:59:59.000,9:59:59.000 So what they told the backers was:[br]if you got a postcard in this order, 9:59:59.000,9:59:59.000 you'll get a second one[br]in your next order. 9:59:59.000,9:59:59.000 That's the order where we're going to ship[br]you out everything. 9:59:59.000,9:59:59.000 And this is when Glamour Dolls is forced[br]to admit that they are selling the 9:59:59.000,9:59:59.000 Lisa Frank branded stuff - the stuff[br]that's supposed to be in the hands of the 9:59:59.000,9:59:59.000 backers first- over at Hot Topic[br]and Dolls Kill. 9:59:59.000,9:59:59.000 Because people found the products [br]available over on Hot Topic! 9:59:59.000,9:59:59.000 But they spin it - they're SUCH [br]manipulative liars, I swear. This is 9:59:59.000,9:59:59.000 so awful. [br]This is what they said: 9:59:59.000,9:59:59.000 "The eyeshadow that leaked on Hot Topic[br]that some of you eagle eyes caught (we are 9:59:59.000,9:59:59.000 so impressed!) was supposed to be a [br]teaser promo for what's to come. 9:59:59.000,9:59:59.000 And we were 100% not aware that they would[br]be breaking the news so soon. 9:59:59.000,9:59:59.000 We're of course THRILLED to have such an [br]amazing partnership, but we truly had 9:59:59.000,9:59:59.000 had no idea they were launching this [br]promo so early. 9:59:59.000,9:59:59.000 Now that the cat's out of the bag, so to[br]speak, we'd love to formally introduce you 9:59:59.000,9:59:59.000 to the new single eyeshadow shades in [br]the Lisa Frank Glamour Dolls line." 9:59:59.000,9:59:59.000 followed by swatches of two shadows, [br]not one. 9:59:59.000,9:59:59.000 This second single shadow was never [br]a part of the original list of products. 9:59:59.000,9:59:59.000 Why are they making more products?[br]It's because they could make money off 9:59:59.000,9:59:59.000 of Hot Topic customers.[br]That's why they made more. 9:59:59.000,9:59:59.000 Because apparently they need more money.[br]But then it gets so, so much worse. 9:59:59.000,9:59:59.000 This was when I went on my Twitter and I [br]was like, "This is fucking ridiculous!" 9:59:59.000,9:59:59.000 If you were following me on Twitter[br]and you saw me freaking out on Twitter