WEBVTT

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Y'all when I started researching for this

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video I honestly thought it was going to

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be faster

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huh

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I thought I knew everything I genuinely

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did I was a backer for the Lisa Frank

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Glamour Dolls campaign back in 2017

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I really thought I knew the story

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I saw other peoples videos on it

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and I was in it, I did

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all of the things, I was part of it.

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My friend, oh-my gosh, I did not know.

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There was so much that I did not know

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It is so fucked up, like I am just-

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I am absolutely blown away.

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Because the thing is, the more I started

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looking into it, the more things that I found

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And the more connections I was making

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And I was like oh my gosh.

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This is a story, my friend.

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There is so much that happened

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in the Lisa Frank Glamour Dolls Collab

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That we did not know, because everything

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wasn't laid out through hindsight

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we know hindsight is 20/20.

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Now we're seeing 20/20 my friend.

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And the rainbows are not rainbowing,

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and the unicorns and the peguseseses, and

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they're not, it's not good, it's very bad.

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So if you are ready, to go on this

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wild journey with me

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This is Behind the Controversy.

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And its starting right now.

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[Music]

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I would dare to say, pretty much

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everybody watching this video

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has been online and seen something

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that you never intended to purchase,

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but you had that impulse feeling.

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You had that feeling because,

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for some reason, you didn't know

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that you needed this,

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and you needed to buy it.

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Maybe it solves some kind of problem

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in your life, maybe it was some kind of

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advancement on something you already knew

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or maybe it was due to nostalgia.

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Something that reminded you of your childhood

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or just when you were younger,

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something that made you feel happy,

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during that time.

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And maybe its even something that made

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an entire generation feel happy.

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That's the feeling that the backers had

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when we saw that Lisa Frank was

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coming out with makeup with a company

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named Glamour Dolls.

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Now we did not, a lot of us had never

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heard of Glamour Dolls.

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Imma be 100%, I'd never heard of

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Glamour Dolls before.

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But I had heard of Lisa Frank.

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And I was freaking out because

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I was a sticker collector.

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I-I will tell you though,

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the scratch-and-sniff stickers

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were my favorite, but Lisa Frank

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stickers were super cool too.

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They were very very popular,

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and that's the way it was

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for a lot of people that were GenX

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or older millennials.

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Mostly, probably mid-millennials as well.

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If it wasn't the stickers,

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maybe it was the school supplies.

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Because Trapper Keepers were a thing.

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It was not just a regular notebook.

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It was a cool notebook.

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And they were kind of pricey,

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so if you had a Lisa Frank Trapper Keeper,

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you were cool.

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Or if you were like me, you had a knock-off

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version from K-mart, which made you

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moderately cool. Not really.

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But we pretended we were.