Y'all when I started researching for this

video I honestly thought it was going to

be faster

huh

I thought I knew everything I genuinely

did I was a backer for the Lisa Frank

Glamour Dolls campaign back in 2017

I really thought I knew the story

I saw other peoples videos on it

and I was in it, I did

all of the things, I was part of it.

My friend, oh-my gosh, I did not know.

There was so much that I did not know

It is so fucked up, like I am just-

I am absolutely blown away.

Because the thing is, the more I started

looking into it, the more things that I found

And the more connections I was making

And I was like oh my gosh.

This is a story, my friend.

There is so much that happened

in the Lisa Frank Glamour Dolls Collab

That we did not know, because everything

wasn't laid out through hindsight

we know hindsight is 20/20.

Now we're seeing 20/20 my friend.

And the rainbows are not rainbowing,

and the unicorns and the peguseseses, and

they're not, it's not good, it's very bad.

So if you are ready, to go on this

wild journey with me

This is Behind the Controversy.

And its starting right now.

[Music]

I would dare to say, pretty much

everybody watching this video

has been online and seen something

that you never intended to purchase,

but you had that impulse feeling.

You had that feeling because,

for some reason, you didn't know

that you needed this,

and you needed to buy it.

Maybe it solves some kind of problem

in your life, maybe it was some kind of

advancement on something you already knew

or maybe it was due to nostalgia.

Something that reminded you of your childhood

or just when you were younger,

something that made you feel happy,

during that time.

And maybe its even something that made

an entire generation feel happy.

That's the feeling that the backers had

when we saw that Lisa Frank was

coming out with makeup with a company

named Glamour Dolls.

Now we did not, a lot of us had never

heard of Glamour Dolls.

Imma be 100%, I'd never heard of

Glamour Dolls before.

But I had heard of Lisa Frank.

And I was freaking out because

I was a sticker collector.

I-I will tell you though,

the scratch-and-sniff stickers

were my favorite, but Lisa Frank

stickers were super cool too.

They were very very popular,

and that's the way it was

for a lot of people that were GenX

or older millennials.

Mostly, probably mid-millennials as well.

If it wasn't the stickers,

maybe it was the school supplies.

Because Trapper Keepers were a thing.

It was not just a regular notebook.

It was a cool notebook.

And they were kind of pricey,

so if you had a Lisa Frank Trapper Keeper,

you were cool.

Or if you were like me, you had a knock-off

version from K-mart, which made you

moderately cool. Not really.

But we pretended we were.