WEBVTT 99:59:59.999 --> 99:59:59.999 Y'all when I started researching for this 99:59:59.999 --> 99:59:59.999 video I honestly thought it was going to 99:59:59.999 --> 99:59:59.999 be faster 99:59:59.999 --> 99:59:59.999 huh 99:59:59.999 --> 99:59:59.999 I thought I knew everything I genuinely 99:59:59.999 --> 99:59:59.999 did I was a backer for the Lisa Frank 99:59:59.999 --> 99:59:59.999 Glamour Dolls campaign back in 2017 99:59:59.999 --> 99:59:59.999 I really thought I knew the story 99:59:59.999 --> 99:59:59.999 I saw other peoples videos on it 99:59:59.999 --> 99:59:59.999 and I was in it, I did 99:59:59.999 --> 99:59:59.999 all of the things, I was part of it. 99:59:59.999 --> 99:59:59.999 My friend, oh-my gosh, I did not know. 99:59:59.999 --> 99:59:59.999 There was so much that I did not know 99:59:59.999 --> 99:59:59.999 It is so fucked up, like I am just- 99:59:59.999 --> 99:59:59.999 I am absolutely blown away. 99:59:59.999 --> 99:59:59.999 Because the thing is, the more I started 99:59:59.999 --> 99:59:59.999 looking into it, the more things that I found 99:59:59.999 --> 99:59:59.999 And the more connections I was making 99:59:59.999 --> 99:59:59.999 And I was like oh my gosh. 99:59:59.999 --> 99:59:59.999 This is a story, my friend. 99:59:59.999 --> 99:59:59.999 There is so much that happened 99:59:59.999 --> 99:59:59.999 in the Lisa Frank Glamour Dolls Collab 99:59:59.999 --> 99:59:59.999 That we did not know, because everything 99:59:59.999 --> 99:59:59.999 wasn't laid out through hindsight 99:59:59.999 --> 99:59:59.999 we know hindsight is 20/20. 99:59:59.999 --> 99:59:59.999 Now we're seeing 20/20 my friend. 99:59:59.999 --> 99:59:59.999 And the rainbows are not rainbowing, 99:59:59.999 --> 99:59:59.999 and the unicorns and the peguseseses, and 99:59:59.999 --> 99:59:59.999 they're not, it's not good, it's very bad. 99:59:59.999 --> 99:59:59.999 So if you are ready, to go on this 99:59:59.999 --> 99:59:59.999 wild journey with me 99:59:59.999 --> 99:59:59.999 This is Behind the Controversy. 99:59:59.999 --> 99:59:59.999 And its starting right now. 99:59:59.999 --> 99:59:59.999 [Music] 99:59:59.999 --> 99:59:59.999 I would dare to say, pretty much 99:59:59.999 --> 99:59:59.999 everybody watching this video 99:59:59.999 --> 99:59:59.999 has been online and seen something 99:59:59.999 --> 99:59:59.999 that you never intended to purchase, 99:59:59.999 --> 99:59:59.999 but you had that impulse feeling. 99:59:59.999 --> 99:59:59.999 You had that feeling because, 99:59:59.999 --> 99:59:59.999 for some reason, you didn't know 99:59:59.999 --> 99:59:59.999 that you needed this, 99:59:59.999 --> 99:59:59.999 and you needed to buy it. 99:59:59.999 --> 99:59:59.999 Maybe it solves some kind of problem 99:59:59.999 --> 99:59:59.999 in your life, maybe it was some kind of 99:59:59.999 --> 99:59:59.999 advancement on something you already knew 99:59:59.999 --> 99:59:59.999 or maybe it was due to nostalgia. 99:59:59.999 --> 99:59:59.999 Something that reminded you of your childhood 99:59:59.999 --> 99:59:59.999 or just when you were younger, 99:59:59.999 --> 99:59:59.999 something that made you feel happy, 99:59:59.999 --> 99:59:59.999 during that time. 99:59:59.999 --> 99:59:59.999 And maybe its even something that made 99:59:59.999 --> 99:59:59.999 an entire generation feel happy. 99:59:59.999 --> 99:59:59.999 That's the feeling that the backers had 99:59:59.999 --> 99:59:59.999 when we saw that Lisa Frank was 99:59:59.999 --> 99:59:59.999 coming out with makeup with a company 99:59:59.999 --> 99:59:59.999 named Glamour Dolls. 99:59:59.999 --> 99:59:59.999 Now we did not, a lot of us had never 99:59:59.999 --> 99:59:59.999 heard of Glamour Dolls. 99:59:59.999 --> 99:59:59.999 Imma be 100%, I'd never heard of 99:59:59.999 --> 99:59:59.999 Glamour Dolls before. 99:59:59.999 --> 99:59:59.999 But I had heard of Lisa Frank. 99:59:59.999 --> 99:59:59.999 And I was freaking out because 99:59:59.999 --> 99:59:59.999 I was a sticker collector. 99:59:59.999 --> 99:59:59.999 I-I will tell you though, 99:59:59.999 --> 99:59:59.999 the scratch-and-sniff stickers 99:59:59.999 --> 99:59:59.999 were my favorite, but Lisa Frank 99:59:59.999 --> 99:59:59.999 stickers were super cool too. 99:59:59.999 --> 99:59:59.999 They were very very popular, 99:59:59.999 --> 99:59:59.999 and that's the way it was 99:59:59.999 --> 99:59:59.999 for a lot of people that were GenX 99:59:59.999 --> 99:59:59.999 or older millennials. 99:59:59.999 --> 99:59:59.999 Mostly, probably mid-millennials as well. 99:59:59.999 --> 99:59:59.999 If it wasn't the stickers, 99:59:59.999 --> 99:59:59.999 maybe it was the school supplies. 99:59:59.999 --> 99:59:59.999 Because Trapper Keepers were a thing. 99:59:59.999 --> 99:59:59.999 It was not just a regular notebook. 99:59:59.999 --> 99:59:59.999 It was a cool notebook. 99:59:59.999 --> 99:59:59.999 And they were kind of pricey, 99:59:59.999 --> 99:59:59.999 so if you had a Lisa Frank Trapper Keeper, 99:59:59.999 --> 99:59:59.999 you were cool. 99:59:59.999 --> 99:59:59.999 Or if you were like me, you had a knock-off 99:59:59.999 --> 99:59:59.999 version from K-mart, which made you 99:59:59.999 --> 99:59:59.999 moderately cool. Not really. 99:59:59.999 --> 99:59:59.999 But we pretended we were. 99:59:59.999 --> 99:59:59.999 "I'll never forget the day 99:59:59.999 --> 99:59:59.999 I got stuck on Lisa Frank. 99:59:59.999 --> 99:59:59.999 The stickers were so cool, the colors 99:59:59.999 --> 99:59:59.999 were awesome. 99:59:59.999 --> 99:59:59.999 I gotta find more. So go to the store, 99:59:59.999 --> 99:59:59.999 And WOW, there's tons of awesome 99:59:59.999 --> 99:59:59.999 Lisa Frank stuff. I gotta have it! 99:59:59.999 --> 99:59:59.999 What more can I say? 99:59:59.999 --> 99:59:59.999 Pretty soon my friends, Ashley and Lindsay 99:59:59.999 --> 99:59:59.999 are going Lisa Frank Crazy too." 99:59:59.999 --> 99:59:59.999 And like I mentioned earlier, the company 99:59:59.999 --> 99:59:59.999 that started all of this wasn't super 99:59:59.999 --> 99:59:59.999 well known. They're called Glamour Dolls, 99:59:59.999 --> 99:59:59.999 so they had to get their name out there 99:59:59.999 --> 99:59:59.999 somehow, so they used an uber popular 99:59:59.999 --> 99:59:59.999 youtuber, at the time, 99:59:59.999 --> 99:59:59.999 named Candy Johnson. 99:59:59.999 --> 99:59:59.999 And Candy Johnson was the perfect influencer 99:59:59.999 --> 99:59:59.999 for this campaign. 99:59:59.999 --> 99:59:59.999 I don't even know if we were calling 99:59:59.999 --> 99:59:59.999 people influencers at that point. 99:59:59.999 --> 99:59:59.999 But anyway, my point is that Candy Johnson 99:59:59.999 --> 99:59:59.999 was top of her game. Everybody freaking 99:59:59.999 --> 99:59:59.999 loved Candy, she was like the sweetest, 99:59:59.999 --> 99:59:59.999 sweetest, kindest person. 99:59:59.999 --> 99:59:59.999 And she has this really light voice. 99:59:59.999 --> 99:59:59.999 And everybody freakin' loved Candy. 99:59:59.999 --> 99:59:59.999 "Hi guys, 2016 is behind us, but 99:59:59.999 --> 99:59:59.999 I am gonna share with you 99:59:59.999 --> 99:59:59.999 my Best in Beauty of 2016. 99:59:59.999 --> 99:59:59.999 Make sure if you have not subscribed, 99:59:59.999 --> 99:59:59.999 subscribe, join the family, 99:59:59.999 --> 99:59:59.999 become a Candy Corn. Candy Corn, 99:59:59.999 --> 99:59:59.999 like a Unicorn, but like candy corn, 99:59:59.999 --> 99:59:59.999 I don't know, I'll have to think 99:59:59.999 --> 99:59:59.999 about that one. 99:59:59.999 --> 99:59:59.999 And follow me on Snapchat, Twitter, 99:59:59.999 --> 99:59:59.999 Instagram, Facebook for all kinds of 99:59:59.999 --> 99:59:59.999 different and awesome things." 99:59:59.999 --> 99:59:59.999 So when Candy announced the collaboration 99:59:59.999 --> 99:59:59.999 between Glamour Dolls and Lisa Frank, 99:59:59.999 --> 99:59:59.999 people lost their minds, they opened 99:59:59.999 --> 99:59:59.999 their wallets to the tune of over $300,000 99:59:59.999 --> 99:59:59.999 Almost 6,000 people backed this project. 99:59:59.999 --> 99:59:59.999 Now, if you don't know what 99:59:59.999 --> 99:59:59.999 I'm talking about as far as Kickstarter 99:59:59.999 --> 99:59:59.999 and "backing" a project, 99:59:59.999 --> 99:59:59.999 basically, it's kind of like a GoFundMe-ish 99:59:59.999 --> 99:59:59.999 kind of thing, but for a business. 99:59:59.999 --> 99:59:59.999 So the business wants to make a product, 99:59:59.999 --> 99:59:59.999 but they don't have the money, 99:59:59.999 --> 99:59:59.999 so they go and they tell people 99:59:59.999 --> 99:59:59.999 "Hey, we wanna make this product, 99:59:59.999 --> 99:59:59.999 if you back us, if you give us money 99:59:59.999 --> 99:59:59.999 at different tiers, you'll get X products 99:59:59.999 --> 99:59:59.999 for helping us to create the product." 99:59:59.999 --> 99:59:59.999 This story has been told many times before. 99:59:59.999 --> 99:59:59.999 But I don't think it has been told 99:59:59.999 --> 99:59:59.999 in this way, because what I'm gonna 99:59:59.999 --> 99:59:59.999 focus on in this video is the point of view 99:59:59.999 --> 99:59:59.999 of the backers. What was it like to be 99:59:59.999 --> 99:59:59.999 a backer from the beginning, and what 99:59:59.999 --> 99:59:59.999 kind of tactics did Glamour Dolls use 99:59:59.999 --> 99:59:59.999 to keep us hanging on for well over a year. 99:59:59.999 --> 99:59:59.999 Where many, many people, including me, 99:59:59.999 --> 99:59:59.999 did not ask for refunds even after 99:59:59.999 --> 99:59:59.999 they were over a year late in sending out 99:59:59.999 --> 99:59:59.999 products. 99:59:59.999 --> 99:59:59.999 Some of you are probably sitting there 99:59:59.999 --> 99:59:59.999 thinking, like, "why didn't you know?" 99:59:59.999 --> 99:59:59.999 like, "why didn't you see the red flags?" 99:59:59.999 --> 99:59:59.999 Like, "what happened?" 99:59:59.999 --> 99:59:59.999 I'm going to tell you. 99:59:59.999 --> 99:59:59.999 I'm going to share with you what they 99:59:59.999 --> 99:59:59.999 did to us. 99:59:59.999 --> 99:59:59.999 I'm pointing down because of a 22 page 99:59:59.999 --> 99:59:59.999 script here with all the fucked-up shit 99:59:59.999 --> 99:59:59.999 that they did. 99:59:59.999 --> 99:59:59.999 Because, if you haven't figured it out yet 99:59:59.999 --> 99:59:59.999 Yea, we didn't get anything. 99:59:59.999 --> 99:59:59.999 [wheeze] Well some people got a little bit, 99:59:59.999 --> 99:59:59.999 but I didn't get anything 99:59:59.999 --> 99:59:59.999 And the vast majority of people got 99:59:59.999 --> 99:59:59.999 absolutely nothing, the people that did 99:59:59.999 --> 99:59:59.999 get things, got very very little. 99:59:59.999 --> 99:59:59.999 It's layered. It's multi-layered. 99:59:59.999 --> 99:59:59.999 So lets just jump in to the very beginning 99:59:59.999 --> 99:59:59.999 which was the start of the Kickstarter 99:59:59.999 --> 99:59:59.999 in February of 2017. 99:59:59.999 --> 99:59:59.999 [Music] 99:59:59.999 --> 99:59:59.999 Something you might want to remember 99:59:59.999 --> 99:59:59.999 about 2017 was that we didn't have 99:59:59.999 --> 99:59:59.999 the inundation of weird collabs, 99:59:59.999 --> 99:59:59.999 like we do now, I mean, 99:59:59.999 --> 99:59:59.999 the Glamlite Pizza palette was still about 99:59:59.999 --> 99:59:59.999 a year away, and that one broke 99:59:59.999 --> 99:59:59.999 the internet. 99:59:59.999 --> 99:59:59.999 It was like the first really weird collab 99:59:59.999 --> 99:59:59.999 that people were like "that's odd, but 99:59:59.999 --> 99:59:59.999 also kind of cool". 99:59:59.999 --> 99:59:59.999 The kind of collabs we were getting 99:59:59.999 --> 99:59:59.999 at the time were things like 99:59:59.999 --> 99:59:59.999 Wonder Woman and Luxie 99:59:59.999 --> 99:59:59.999 and PUR and the Trolls Movie. 99:59:59.999 --> 99:59:59.999 A makeup collaboration with Lisa Frank 99:59:59.999 --> 99:59:59.999 had literally never been done before, 99:59:59.999 --> 99:59:59.999 so people, naturally, were very excited 99:59:59.999 --> 99:59:59.999 due to that strong feeling of nostalgia. 99:59:59.999 --> 99:59:59.999 The Kickstarter launches with a maximum 99:59:59.999 --> 99:59:59.999 bid of 40 dollars to get a few products 99:59:59.999 --> 99:59:59.999 and a goal of 30,000 dollars. 99:59:59.999 --> 99:59:59.999 And the lowest buy-in to get something was 99:59:59.999 --> 99:59:59.999 pretty cheap, at 5 dollars for what they 99:59:59.999 --> 99:59:59.999 called, a digital background. 99:59:59.999 --> 99:59:59.999 It was an image that you could use as your 99:59:59.999 --> 99:59:59.999 background on your phone, 99:59:59.999 --> 99:59:59.999 or on your computer, or whatever. 99:59:59.999 --> 99:59:59.999 The kickstarter ran for 45 days 99:59:59.999 --> 99:59:59.999 from February 16, 2017, to April 2, 2017. 99:59:59.999 --> 99:59:59.999 It's also important to talk about the fact 99:59:59.999 --> 99:59:59.999 that Glamour Dolls said that backers 99:59:59.999 --> 99:59:59.999 would have a say in the products 99:59:59.999 --> 99:59:59.999 being created. 99:59:59.999 --> 99:59:59.999 That there would be polling and voting 99:59:59.999 --> 99:59:59.999 and people would get sneak peaks, 99:59:59.999 --> 99:59:59.999 people would also get the products 99:59:59.999 --> 99:59:59.999 at a discount, because the products 99:59:59.999 --> 99:59:59.999 would eventually end up at retailers 99:59:59.999 --> 99:59:59.999 but the backers, because you bought 99:59:59.999 --> 99:59:59.999 in a bundle, would get things cheaper 99:59:59.999 --> 99:59:59.999 than you would get if you bought 99:59:59.999 --> 99:59:59.999 the products individually. 99:59:59.999 --> 99:59:59.999 Just 3 days into the campaign, 99:59:59.999 --> 99:59:59.999 Glamour Dolls posted their update. 99:59:59.999 --> 99:59:59.999 They were so so excited. 99:59:59.999 --> 99:59:59.999 They said that Lisa was "opening 99:59:59.999 --> 99:59:59.999 her vault and would be sending 99:59:59.999 --> 99:59:59.999 1000 vintage goodies to be included, 99:59:59.999 --> 99:59:59.999 for the first 1000 backers". 99:59:59.999 --> 99:59:59.999 They promised a second treat, 99:59:59.999 --> 99:59:59.999 if they hit 2000 backers, and Lisa 99:59:59.999 --> 99:59:59.999 had something really special planned 99:59:59.999 --> 99:59:59.999 if they made it to 10,000. 99:59:59.999 --> 99:59:59.999 They're just hyping the heck out of the 99:59:59.999 --> 99:59:59.999 backers, because they also promised 99:59:59.999 --> 99:59:59.999 something called "stretch rewards". 99:59:59.999 --> 99:59:59.999 And they way they described it is not 99:59:59.999 --> 99:59:59.999 how it turned out. 99:59:59.999 --> 99:59:59.999 Basically, what they said is that 99:59:59.999 --> 99:59:59.999 if the backers, as a community, complete 99:59:59.999 --> 99:59:59.999 a set of challenges, that something will 99:59:59.999 --> 99:59:59.999 be unlocked, and this something was going 99:59:59.999 --> 99:59:59.999 to be very very exciting. 99:59:59.999 --> 99:59:59.999 Challenges included tasks like creating 99:59:59.999 --> 99:59:59.999 a Lisa Frank-inspired makeup look 99:59:59.999 --> 99:59:59.999 and taking a picture of it, writing a rap 99:59:59.999 --> 99:59:59.999 about Glitter and tweeting it, and they 99:59:59.999 --> 99:59:59.999 even had a challenge where a person 99:59:59.999 --> 99:59:59.999 had to create a foil unicorn horn and put 99:59:59.999 --> 99:59:59.999 it on their head and take a picture 99:59:59.999 --> 99:59:59.999 of themselves in public, wearing 99:59:59.999 --> 99:59:59.999 the unicorn horn. 99:59:59.999 --> 99:59:59.999 40 people had to take a picture of their 99:59:59.999 --> 99:59:59.999 vintage Lisa Frank products and submit 99:59:59.999 --> 99:59:59.999 those pictures. 99:59:59.999 --> 99:59:59.999 See, the community's participating, 99:59:59.999 --> 99:59:59.999 they're excited, they're talking about all 99:59:59.999 --> 99:59:59.999 the things that they're doing because 99:59:59.999 --> 99:59:59.999 in every comment section under each post 99:59:59.999 --> 99:59:59.999 there's a place for people of the 99:59:59.999 --> 99:59:59.999 community to communicate, to talk about 99:59:59.999 --> 99:59:59.999 what's happening. Its almost like a 99:59:59.999 --> 99:59:59.999 little, not a message board, but just 99:59:59.999 --> 99:59:59.999 kind of a place to dump things that people 99:59:59.999 --> 99:59:59.999 were thinking after the update. 99:59:59.999 --> 99:59:59.999 So people are hyped about this, they're 99:59:59.999 --> 99:59:59.999 so excited about their stretch reward. 99:59:59.999 --> 99:59:59.999 And this is the first big disappointment 99:59:59.999 --> 99:59:59.999 for the backers. 99:59:59.999 --> 99:59:59.999 Because it was not an extra item added to 99:59:59.999 --> 99:59:59.999 the bag, it wasn't even a reward, because 99:59:59.999 --> 99:59:59.999 when you think of a reward, you think 99:59:59.999 --> 99:59:59.999 that you're getting something. 99:59:59.999 --> 99:59:59.999 What it actually was, was a mock-up photo 99:59:59.999 --> 99:59:59.999 of an image of three-piece nail polish set 99:59:59.999 --> 99:59:59.999 and this is the kicker about it, 99:59:59.999 --> 99:59:59.999 no pun intended, that the nail polish set 99:59:59.999 --> 99:59:59.999 wasn't included in any of the levels, 99:59:59.999 --> 99:59:59.999 so nobody that had put in any money 99:59:59.999 --> 99:59:59.999 at this point was going to get the 99:59:59.999 --> 99:59:59.999 nail polishes that were featured 99:59:59.999 --> 99:59:59.999 in the picture, in order to get the 99:59:59.999 --> 99:59:59.999 nail polishes, you had to now increase 99:59:59.999 --> 99:59:59.999 your bid by at least 15 dollars 99:59:59.999 --> 99:59:59.999 because Glamour Dolls had just created 99:59:59.999 --> 99:59:59.999 new tiers that required more investment 99:59:59.999 --> 99:59:59.999 and the backers were like "what?" 99:59:59.999 --> 99:59:59.999 "That's it?" 99:59:59.999 --> 99:59:59.999 What we just worked so hard for, we just 99:59:59.999 --> 99:59:59.999 did all the challenges, 40 of us sent 99:59:59.999 --> 99:59:59.999 pictures of our Lisa Frank stuff that we 99:59:59.999 --> 99:59:59.999 dug out of our basement or out of 99:59:59.999 --> 99:59:59.999 our attics, and we found the stuff and 99:59:59.999 --> 99:59:59.999 we took the picture and we did 99:59:59.999 --> 99:59:59.999 all the work, and we got a drawing of 99:59:59.999 --> 99:59:59.999 something we're not getting unless we 99:59:59.999 --> 99:59:59.999 spend more money? 99:59:59.999 --> 99:59:59.999 That's what happened. 99:59:59.999 --> 99:59:59.999 I'm gonna put the whole post on the screen 99:59:59.999 --> 99:59:59.999 for you to read, but I'll read one of the 99:59:59.999 --> 99:59:59.999 key points. 99:59:59.999 --> 99:59:59.999 "We started this collection with a handful 99:59:59.999 --> 99:59:59.999 of products, but a big part of this 99:59:59.999 --> 99:59:59.999 Kickstarter is expanding the collection 99:59:59.999 --> 99:59:59.999 with the community and developing new 99:59:59.999 --> 99:59:59.999 products to add to it. 99:59:59.999 --> 99:59:59.999 What maybe separates this Kickstarter from 99:59:59.999 --> 99:59:59.999 others is that we don't know how big the 99:59:59.999 --> 99:59:59.999 collection will ultimately be. 99:59:59.999 --> 99:59:59.999 It all depends on community engagement". 99:59:59.999 --> 99:59:59.999 But the thing was is that they told people 99:59:59.999 --> 99:59:59.999 how big it was going to be. 99:59:59.999 --> 99:59:59.999 Because that's what they put their money 99:59:59.999 --> 99:59:59.999 in for because it said if you put the 99:59:59.999 --> 99:59:59.999 money in for this amount, then you'll get 99:59:59.999 --> 99:59:59.999 this stuff, and now she's saying that it 99:59:59.999 --> 99:59:59.999 may get even bigger than that. 99:59:59.999 --> 99:59:59.999 Because what was about to happen is they 99:59:59.999 --> 99:59:59.999 were about to add even more tiers with 99:59:59.999 --> 99:59:59.999 even more products. 99:59:59.999 --> 99:59:59.999 The explanation continued with this, 99:59:59.999 --> 99:59:59.999 which was the kicker, "we would have told 99:59:59.999 --> 99:59:59.999 you from the beginning" that basically it 99:59:59.999 --> 99:59:59.999 was only a drawing of a mock-up of 99:59:59.999 --> 99:59:59.999 something that no one was getting yet, but 99:59:59.999 --> 99:59:59.999 "we only developed it last week. 99:59:59.999 --> 99:59:59.999 In response to fan engagement after we 99:59:59.999 --> 99:59:59.999 researched cost formulations. For many 99:59:59.999 --> 99:59:59.999 people, the challenges were a fun way to 99:59:59.999 --> 99:59:59.999 unlock it and we'll be clear going 99:59:59.999 --> 99:59:59.999 forward so you can choose whether 99:59:59.999 --> 99:59:59.999 to participate". 99:59:59.999 --> 99:59:59.999 Unlock what? They unlocked a picture of 99:59:59.999 --> 99:59:59.999 something they had to pay more for. 99:59:59.999 --> 99:59:59.999 Thing is is that kind of the way that 99:59:59.999 --> 99:59:59.999 these stretch rewards work, but they 99:59:59.999 --> 99:59:59.999 didn't explain it to people that way. 99:59:59.999 --> 99:59:59.999 When people see a stretch reward, they're 99:59:59.999 --> 99:59:59.999 going to think that they're getting 99:59:59.999 --> 99:59:59.999 something as a reward. 99:59:59.999 --> 99:59:59.999 What it is traditionally called is 99:59:59.999 --> 99:59:59.999 a "stretch goal" and that is not something 99:59:59.999 --> 99:59:59.999 that is officially part of kickstarter, 99:59:59.999 --> 99:59:59.999 but something that Kickstarter campaigns 99:59:59.999 --> 99:59:59.999 do often. They usually call them goals, 99:59:59.999 --> 99:59:59.999 not rewards, and from what I was reading, 99:59:59.999 --> 99:59:59.999 a lot of the stretch goals typically happen 99:59:59.999 --> 99:59:59.999 after the backers already have their first 99:59:59.999 --> 99:59:59.999 set of products because they have gotten 99:59:59.999 --> 99:59:59.999 their products, they're excited about it, 99:59:59.999 --> 99:59:59.999 they're loving it, and now they want 99:59:59.999 --> 99:59:59.999 something more. 99:59:59.999 --> 99:59:59.999 So in order to stretch their amount that 99:59:59.999 --> 99:59:59.999 they've collected and create more products 99:59:59.999 --> 99:59:59.999 they have a stretch goal. So let's say, If 99:59:59.999 --> 99:59:59.999 I get 100 people to donate 20 more dollars 99:59:59.999 --> 99:59:59.999 we can create X products, so lets see if 99:59:59.999 --> 99:59:59.999 we can get to our stretch goal, rather 99:59:59.999 --> 99:59:59.999 than, it's a mystery, it's a game, it's a 99:59:59.999 --> 99:59:59.999 reward, it wasn't. 99:59:59.999 --> 99:59:59.999 They just completely missed represented 99:59:59.999 --> 99:59:59.999 that to backers. But I'm telling you, 99:59:59.999 --> 99:59:59.999 that snafu is mild, compared to what is 99:59:59.999 --> 99:59:59.999 coming next, like that-that's just 99:59:59.999 --> 99:59:59.999 extremely minor. It gets so so much worse. 99:59:59.999 --> 99:59:59.999 So trying to backtrack, Glamour Dolls 99:59:59.999 --> 99:59:59.999 tells their backers "hey, if we get to 99:59:59.999 --> 99:59:59.999 3,500 backers, then we're going to include 99:59:59.999 --> 99:59:59.999 in everybody's bag, the first 3500 people, 99:59:59.999 --> 99:59:59.999 a Lisa Frank designed crease brush. 99:59:59.999 --> 99:59:59.999 Sometimes they call this a crease brush, 99:59:59.999 --> 99:59:59.999 sometimes they call it a blending brush, 99:59:59.999 --> 99:59:59.999 its the same brush. 99:59:59.999 --> 99:59:59.999 The promise of the free crease brush, 99:59:59.999 --> 99:59:59.999 I am not kidding you, according to the 99:59:59.999 --> 99:59:59.999 Kickstarter brought them past that 99:59:59.999 --> 99:59:59.999 3500 backer mark in 24 hours. 99:59:59.999 --> 99:59:59.999 So at this point in time, highest level 99:59:59.999 --> 99:59:59.999 includes everything that they've said 99:59:59.999 --> 99:59:59.999 so far, plus the nail polishes at a $60 99:59:59.999 --> 99:59:59.999 price point. But people were still mad, 99:59:59.999 --> 99:59:59.999 people were like, this is not what you 99:59:59.999 --> 99:59:59.999 said it was going to be, sir, ma'am, sir. 99:59:59.999 --> 99:59:59.999 So in response, Glamour Dolls was like 99:59:59.999 --> 99:59:59.999 "ok, well, we will add something else, 99:59:59.999 --> 99:59:59.999 we'll add something from our own line", 99:59:59.999 --> 99:59:59.999 It was what they called their 99:59:59.999 --> 99:59:59.999 "Gypsy Eyeliners" to the first 99:59:59.999 --> 99:59:59.999 2000 backers who complete a survey 99:59:59.999 --> 99:59:59.999 to pick their preferred color of this 99:59:59.999 --> 99:59:59.999 liner. They were going to add that into 99:59:59.999 --> 99:59:59.999 the boxes, and that I think kind of 99:59:59.999 --> 99:59:59.999 calmed people down a little bit, 99:59:59.999 --> 99:59:59.999 they were like "ok, that feels more like 99:59:59.999 --> 99:59:59.999 a reward." And people started getting 99:59:59.999 --> 99:59:59.999 really excited about everything all over 99:59:59.999 --> 99:59:59.999 again. A backer named Marsha said 99:59:59.999 --> 99:59:59.999 "Wow, thanks yet again, the entire vibe 99:59:59.999 --> 99:59:59.999 of this campaign totally reminds me of 99:59:59.999 --> 99:59:59.999 what it felt like to open my noisy 99:59:59.999 --> 99:59:59.999 Lisa Frank Trapperkeeper, write with 99:59:59.999 --> 99:59:59.999 my pencils, play with my erasers, that I 99:59:59.999 --> 99:59:59.999 never used, to keep pristine, like dolls 99:59:59.999 --> 99:59:59.999 LOL, etc. in school. It made me smile 99:59:59.999 --> 99:59:59.999 and dream. I feel like we're all reliving 99:59:59.999 --> 99:59:59.999 our childhoods through this campaign and 99:59:59.999 --> 99:59:59.999 your team is making this fun. I'm hoping 99:59:59.999 --> 99:59:59.999 this will begin a new generation 99:59:59.999 --> 99:59:59.999 of Lisa Frank fans, when kids see us using 99:59:59.999 --> 99:59:59.999 our stuff". 99:59:59.999 --> 99:59:59.999 Little did Marsha and the rest of us know, 99:59:59.999 --> 99:59:59.999 we'd never use the stuff, we're not 99:59:59.999 --> 99:59:59.999 getting the stuff. In March of 2017, 99:59:59.999 --> 99:59:59.999 the Kickstarter is still going on, and 99:59:59.999 --> 99:59:59.999 one of the founders and CEOs 99:59:59.999 --> 99:59:59.999 of Glamour Dolls came on to clarify a 99:59:59.999 --> 99:59:59.999 couple things. You're gonna see his name 99:59:59.999 --> 99:59:59.999 coming up a lot. His name is Peter, 99:59:59.999 --> 99:59:59.999 he looks like that. Just so you can get 99:59:59.999 --> 99:59:59.999 a visual of who we're talking to. 99:59:59.999 --> 99:59:59.999 Peter, CEO, founder, Glamour Dolls, 99:59:59.999 --> 99:59:59.999 along with a chick named Jessica, 99:59:59.999 --> 99:59:59.999 that's Jessica. Back in 2017, unless you 99:59:59.999 --> 99:59:59.999 were in the makeup industry, there wasn't 99:59:59.999 --> 99:59:59.999 as much information readily available 99:59:59.999 --> 99:59:59.999 about how makeup manufacturing worked, 99:59:59.999 --> 99:59:59.999 so Peter felt like it was important 99:59:59.999 --> 99:59:59.999 to explain to the backers, kind of, what 99:59:59.999 --> 99:59:59.999 we were in for with this. He explained 99:59:59.999 --> 99:59:59.999 something called minimum order quantities 99:59:59.999 --> 99:59:59.999 and he said "as we get more pledges we 99:59:59.999 --> 99:59:59.999 have to order more units and if the order 99:59:59.999 --> 99:59:59.999 gets big enough, we are able to consider 99:59:59.999 --> 99:59:59.999 adding new products, knowing that we will 99:59:59.999 --> 99:59:59.999 be able to meet the factory minimums for 99:59:59.999 --> 99:59:59.999 packaging and filling". 99:59:59.999 --> 99:59:59.999 And then he says "as we add new products, 99:59:59.999 --> 99:59:59.999 there will need to be some higher pledge 99:59:59.999 --> 99:59:59.999 tiers, there no way around it. I wish I 99:59:59.999 --> 99:59:59.999 could tell you exactly how much the 99:59:59.999 --> 99:59:59.999 highest tier will be or how many products 99:59:59.999 --> 99:59:59.999 we'll end up with, but we came here to 99:59:59.999 --> 99:59:59.999 figure that out with you. But, you may see 99:59:59.999 --> 99:59:59.999 the problem with this, in that they 99:59:59.999 --> 99:59:59.999 haven't even created or started to create 99:59:59.999 --> 99:59:59.999 the products they've already promised, 99:59:59.999 --> 99:59:59.999 and now we're talking about adding on 99:59:59.999 --> 99:59:59.999 another layer, more tiers, more products, 99:59:59.999 --> 99:59:59.999 that also they don't have any plan for how 99:59:59.999 --> 99:59:59.999 they're going to make them. There's no 99:59:59.999 --> 99:59:59.999 artwork from Lisa frank, there's no colors 99:59:59.999 --> 99:59:59.999 picked out, there's just a concept 99:59:59.999 --> 99:59:59.999 in their minds, that's all that exists. 99:59:59.999 --> 99:59:59.999 And as we go through this, you'll realize 99:59:59.999 --> 99:59:59.999 they didn't even calculate the financials 99:59:59.999 --> 99:59:59.999 on how much all this was going to cost, 99:59:59.999 --> 99:59:59.999 or if they did calculate the financials, 99:59:59.999 --> 99:59:59.999 they didn't care, they were like, we'll 99:59:59.999 --> 99:59:59.999 figure it out some how. 99:59:59.999 --> 99:59:59.999 And then Peter said something that stuck 99:59:59.999 --> 99:59:59.999 in the minds of backers for the rest 99:59:59.999 --> 99:59:59.999 of the campaign. This is what he said, 99:59:59.999 --> 99:59:59.999 "Ultimately, whatever we do and don't 99:59:59.999 --> 99:59:59.999 figure out, these products will be 99:59:59.999 --> 99:59:59.999 available for individual purchase before 99:59:59.999 --> 99:59:59.999 the end of the year". The end of 2017. 99:59:59.999 --> 99:59:59.999 Kickstarter backers will just be getting 99:59:59.999 --> 99:59:59.999 them first. They didn't. 99:59:59.999 --> 99:59:59.999 So you remember how I said they were 99:59:59.999 --> 99:59:59.999 adding all of these new products, and 99:59:59.999 --> 99:59:59.999 either they didn't calculate the 99:59:59.999 --> 99:59:59.999 financials to figure out how much they 99:59:59.999 --> 99:59:59.999 were gonna cost or they did know, but they 99:59:59.999 --> 99:59:59.999 "oh we'll get the money from somewhere" 99:59:59.999 --> 99:59:59.999 they kinda figured out how they might get 99:59:59.999 --> 99:59:59.999 the money. They tapped into a creator 99:59:59.999 --> 99:59:59.999 named Wengie, now back then, there was 99:59:59.999 --> 99:59:59.999 a big boom around creators who did DIY 99:59:59.999 --> 99:59:59.999 challenge kinds of videos. I'm gonna show 99:59:59.999 --> 99:59:59.999 you some of Wengie's thumbnails. She got 99:59:59.999 --> 99:59:59.999 tens of millions of views on these videos 99:59:59.999 --> 99:59:59.999 Wengie was huge in this space, especially 99:59:59.999 --> 99:59:59.999 with kids. At the time, Wengie only had 99:59:59.999 --> 99:59:59.999 6 million official subscribers 99:59:59.999 --> 99:59:59.999 on her channel, but she had way more 99:59:59.999 --> 99:59:59.999 watching her. 99:59:59.999 --> 99:59:59.999 Wengie: Hey guys, it's Wengie Welcome back 99:59:59.999 --> 99:59:59.999 but today I'm here to make a special 99:59:59.999 --> 99:59:59.999 awesome announcement, I'm so excited 99:59:59.999 --> 99:59:59.999 to announce this, like I can't even right 99:59:59.999 --> 99:59:59.999 now. I'm going to be collaborating with 99:59:59.999 --> 99:59:59.999 Lisa Frank and Glamour Dolls on an 99:59:59.999 --> 99:59:59.999 eyeshadow palette, like What?! for those 99:59:59.999 --> 99:59:59.999 of you who haven't heard about Lisa Frank 99:59:59.999 --> 99:59:59.999 she is so amazing. She is, like, literally my childhood. 99:59:59.999 --> 99:59:59.999 And her art is all about rainbows, 99:59:59.999 --> 99:59:59.999 unicorns, colorful, like 99:59:59.999 --> 99:59:59.999 everything I'm about. 99:59:59.999 --> 99:59:59.999 Like, her art is my aesthetic, but 99:59:59.999 --> 99:59:59.999 the most amazing thing is 99:59:59.999 --> 99:59:59.999 you guys get to be involved as well 99:59:59.999 --> 99:59:59.999 because you guys are my Wingy-con fam 99:59:59.999 --> 99:59:59.999 and if I'm going to work on my first 99:59:59.999 --> 99:59:59.999 huge collaboration, it's got to be with you guys. 99:59:59.999 --> 99:59:59.999 So, I really want you guys to help contribute to our creative. 99:59:59.999 --> 99:59:59.999 Choose the colors with us, choose the designs of the pallet. 99:59:59.999 --> 99:59:59.999 And we've partnered with Glamour Dolls Make-up 99:59:59.999 --> 99:59:59.999 to make this come alive. 99:59:59.999 --> 99:59:59.999 Because they are a high quality, vegan, cruelty-free brand. 99:59:59.999 --> 99:59:59.999 Not only that, 99:59:59.999 --> 99:59:59.999 they make super affordable makeup, 99:59:59.999 --> 99:59:59.999 because I want this collaboration to be affordable to everyone. 99:59:59.999 --> 99:59:59.999 And the great thing about this whole process 99:59:59.999 --> 99:59:59.999 is this was Internationally available no matter where you are, 99:59:59.999 --> 99:59:59.999 you can pre-order this palette. 99:59:59.999 --> 99:59:59.999 I'm not a hundred percent on this timeline, but it seems 99:59:59.999 --> 99:59:59.999 like this is when they added more tiers. 99:59:59.999 --> 99:59:59.999 They added a seventy dollar tier, a one hundred dollar tier, 99:59:59.999 --> 99:59:59.999 and two hundred dollar tier, 99:59:59.999 --> 99:59:59.999 but what they added that was the most important thing 99:59:59.999 --> 99:59:59.999 that I think really turned everything, 99:59:59.999 --> 99:59:59.999 was the additional of the Trapper Keeper palettes. 99:59:59.999 --> 99:59:59.999 These were going to be six pan eye-shadow palettes that 99:59:59.999 --> 99:59:59.999 looked legit like a trapper keeper. 99:59:59.999 --> 99:59:59.999 No one had ever seen anything like this before and the 99:59:59.999 --> 99:59:59.999 nostalgia overload. Oh my gosh. People lost their minds when 99:59:59.999 --> 99:59:59.999 they were thinking, "Oh my gosh, a trapper keeper 99:59:59.999 --> 99:59:59.999 eye-shadow palette, I need to have this in my life!" 99:59:59.999 --> 99:59:59.999 So, along with Wengie trapper keeper palette 99:59:59.999 --> 99:59:59.999 there would be a naturally glam palette and a bold a bright palette. 99:59:59.999 --> 99:59:59.999 All adorned with Lisa Frank artwork. 99:59:59.999 --> 99:59:59.999 Just an hour before the kickstarted ended, 99:59:59.999 --> 99:59:59.999 Glamour Dolls made another promise. 99:59:59.999 --> 99:59:59.999 They said that everybody, thanks to their participation, 99:59:59.999 --> 99:59:59.999 anybody that participated in the Kickstarter was going to get a goody bag. 99:59:59.999 --> 99:59:59.999 What was in the goody bag? No idea - no one ever got it. 99:59:59.999 --> 99:59:59.999 But they promised, they said "There's gonna be a goody bag added, 99:59:59.999 --> 99:59:59.999 thank you so much for backing this project.": 99:59:59.999 --> 99:59:59.999 According to the community, at the time, it looked like before 99:59:59.999 --> 99:59:59.999 Wengie launched her video, they were at about 99:59:59.999 --> 99:59:59.999 two hundred fifty thousand dollars in pledges. 99:59:59.999 --> 99:59:59.999 After Wendgie launched her video, they reached their peak 99:59:59.999 --> 99:59:59.999 at three hundred seventy thousand dollars and almost six thousand people. 99:59:59.999 --> 99:59:59.999 That was an average of about sixty two dollars spent per backer. 99:59:59.999 --> 99:59:59.999 The one hundred dollar tier got everything from the collection. 99:59:59.999 --> 99:59:59.999 And the two hundred dollar tier got two sets of everything in the collection. 99:59:59.999 --> 99:59:59.999 Now me not having a ton of money, at the time, and being a procrastinator 99:59:59.999 --> 99:59:59.999 I waited until the last minute to back this campaign. 99:59:59.999 --> 99:59:59.999 So I joined in at the very last moment in the very last day of the campaign 99:59:59.999 --> 99:59:59.999 at the seventy dollar level, so I paid seventy dollars plus five dollar shipping. 99:59:59.999 --> 99:59:59.999 And I will tell you, I was most excited about those dang trapper keeper palettes. 99:59:59.999 --> 99:59:59.999 So excited about those things! 99:59:59.999 --> 99:59:59.999 And I was excited, after I saw the drawing I was excited about the nail polishes. 99:59:59.999 --> 99:59:59.999 They looked really cool. I'd never seen anything quite like that. 99:59:59.999 --> 99:59:59.999 And I wanted to review it for the channel, 99:59:59.999 --> 99:59:59.999 I was excited to talk to you all about it. 99:59:59.999 --> 99:59:59.999 Was it good quality along with being really cute? 99:59:59.999 --> 99:59:59.999 I wanted to let you know. 99:59:59.999 --> 99:59:59.999 [music] 99:59:59.999 --> 99:59:59.999 Then something really weird happened. 99:59:59.999 --> 99:59:59.999 Because, at the time, I was really in to subscription boxes, I got a ton of them. 99:59:59.999 --> 99:59:59.999 I got my Ipsy bag, and I got this in it. 99:59:59.999 --> 99:59:59.999 Yes, I still have it. 99:59:59.999 --> 99:59:59.999 This is the Lisa Frank blush brush. 99:59:59.999 --> 99:59:59.999 What? 99:59:59.999 --> 99:59:59.999 Why-why am I getting this in an Ipsy bag? 99:59:59.999 --> 99:59:59.999 Let me go ahead and show you, 99:59:59.999 --> 99:59:59.999 it is super super freaking cute. 99:59:59.999 --> 99:59:59.999 there is a little line here, where the image connects, 99:59:59.999 --> 99:59:59.999 but overall it's just a very cute design. 99:59:59.999 --> 99:59:59.999 I will show you though that the, ya know, it is a little wiggly, 99:59:59.999 --> 99:59:59.999 it's not great quality, but at the time, 99:59:59.999 --> 99:59:59.999 I was more just confused. We are all super confused 99:59:59.999 --> 99:59:59.999 on what is happening and why the Lisa Frank blush brushes are in Ipsy. 99:59:59.999 --> 99:59:59.999 You guys! I'm so excited! 99:59:59.999 --> 99:59:59.999 I saw that this might be a possibility, something you could get in your bag, 99:59:59.999 --> 99:59:59.999 and I got it! I'm so excited! 99:59:59.999 --> 99:59:59.999 The fourth grader in my is, like, jumping up and down, she has 99:59:59.999 --> 99:59:59.999 her Lisa Frank trapper keeper like in the air. 99:59:59.999 --> 99:59:59.999 This is a Lisa Frank inspired brush! 99:59:59.999 --> 99:59:59.999 Look at this thing! Look [laughs] at this thing! 99:59:59.999 --> 99:59:59.999 There's magical, like, unicorns on the handle. 99:59:59.999 --> 99:59:59.999 And it is pink, and vibrant, and blue, and green, 99:59:59.999 --> 99:59:59.999 and all sorts of magical colors. 99:59:59.999 --> 99:59:59.999 If I would've had this in fourth grade I would've been the coolest kid around 99:59:59.999 --> 99:59:59.999 I would've been like, "yes, I'm putting on my fake blush with my [laughs] 99:59:59.999 --> 99:59:59.999 Lisa Frank blush brush. Thank you very much." 99:59:59.999 --> 99:59:59.999 Guys, I'm completely serious, I had the trapper keeper, I had the folders, 99:59:59.999 --> 99:59:59.999 I had the pencils, I had the little, like pencil holder. I had everything - 99:59:59.999 --> 99:59:59.999 everything Lisa Frank. 99:59:59.999 --> 99:59:59.999 When I was in fourth grade, that was like, the only way to be cool was to have 99:59:59.999 --> 99:59:59.999 multicolored rainbow cheetahs on your trapper keeper. 99:59:59.999 --> 99:59:59.999 And now I am twentyfour yearold woman with a rainbow unicorn brush and I love it. 99:59:59.999 --> 99:59:59.999 But it does make sense, it will make sense 99:59:59.999 --> 99:59:59.999 I'm gonna get there. 99:59:59.999 --> 99:59:59.999 About a month after the kickstarter ended, there was a red flag. 99:59:59.999 --> 99:59:59.999 Besides the red flag of the blush brush being in Ipsy bags and 99:59:59.999 --> 99:59:59.999 them not telling us that this could happen, 99:59:59.999 --> 99:59:59.999 this was another major red flag that we probably should've seen. 99:59:59.999 --> 99:59:59.999 What they posted to the kickstarter was basically about lessons that they 99:59:59.999 --> 99:59:59.999 had learned so far. 99:59:59.999 --> 99:59:59.999 This is what they said: 99:59:59.999 --> 99:59:59.999 "Lisa knows how much we've got in the works, but her advice was to 99:59:59.999 --> 99:59:59.999 stop and focus on a few things with high production quality rather than 99:59:59.999 --> 99:59:59.999 trying to do everything at once. 99:59:59.999 --> 99:59:59.999 Our friends at Kickstarter gave us some very similar advice- 99:59:59.999 --> 99:59:59.999 this is a marathon, not a sprint. 99:59:59.999 --> 99:59:59.999 We've taken it to heart, and stopped, gone back to the lab and made sure that the 99:59:59.999 --> 99:59:59.999 next few weeks are going to run smoothly and be everything that we promised. " 99:59:59.999 --> 99:59:59.999 So ever body, Lisa Frank, Kickstarter, every body's telling Glamour Dolls 99:59:59.999 --> 99:59:59.999 you're doing too much. Stop. 99:59:59.999 --> 99:59:59.999 You have made too many promises and you are going to just lose everything 99:59:59.999 --> 99:59:59.999 slow down, figure out how you're going to 99:59:59.999 --> 99:59:59.999 just get a couple of high quality products out and then worry about the rest, 99:59:59.999 --> 99:59:59.999 but the thing is; is on the Kickstarter page, it had said 'estimated deliver of 99:59:59.999 --> 99:59:59.999 September of 2017, 99:59:59.999 --> 99:59:59.999 So we are now the beginning of May. June, July, August, Semptember, 99:59:59.999 --> 99:59:59.999 that's four months until the estimated deliver date of the products. 99:59:59.999 --> 99:59:59.999 Now, I didn't know at the time a lot about production, I had no idea, 99:59:59.999 --> 99:59:59.999 so I didn't know that was freaking impossible. 99:59:59.999 --> 99:59:59.999 [scoff[ 99:59:59.999 --> 99:59:59.999 I don't think a lot of us knew that that was freaking impossible, 99:59:59.999 --> 99:59:59.999 but it was freaking impossible. 99:59:59.999 --> 99:59:59.999 But Glamour Dolls didn't tell us it was freaking impossible, 99:59:59.999 --> 99:59:59.999 oh no, they made us think it was we were getting our stuff in September 99:59:59.999 --> 99:59:59.999 because, remember, at this point, they've got thirteen products 99:59:59.999 --> 99:59:59.999 that they've promised us, 99:59:59.999 --> 99:59:59.999 including counting each nail polish as one product. 99:59:59.999 --> 99:59:59.999 And then, on top of that, they had promised us 99:59:59.999 --> 99:59:59.999 that they would add in a Lisa Frank designed nail file, so that made it 99:59:59.999 --> 99:59:59.999 fourteen products that they needed to give us, in four months. 99:59:59.999 --> 99:59:59.999 [eh-eh] 99:59:59.999 --> 99:59:59.999 Because we didn't realize as backers, 99:59:59.999 --> 99:59:59.999 that Lisa was designing all of this stuff from scratch. 99:59:59.999 --> 99:59:59.999 Why in the world, she was not using existing artwork, I have no freaking clue. 99:59:59.999 --> 99:59:59.999 I still don't know why she didn't use existing artwork. 99:59:59.999 --> 99:59:59.999 And in hindsight, this is why hindsight is twenty - twenty. 99:59:59.999 --> 99:59:59.999 Glamour Dolls had to have know there was no way in hell 99:59:59.999 --> 99:59:59.999 we were getting this stuff by September but they didn't tell us that. 99:59:59.999 --> 99:59:59.999 They even went so far as people saying it was their birthday in September 99:59:59.999 --> 99:59:59.999 and they were so excited to get Glamour Doll's products for their birthday 99:59:59.999 --> 99:59:59.999 and Glamour Doll's like "yaaayy, we're so excited for you to get them too!" 99:59:59.999 --> 99:59:59.999 They knew darn well those people were not getting those products 99:59:59.999 --> 99:59:59.999 for their birthday. 99:59:59.999 --> 99:59:59.999 In May of 2017, the surveys continued 99:59:59.999 --> 99:59:59.999 They started really asking us our opinions on how we wanted things to be done. 99:59:59.999 --> 99:59:59.999 And we started seeing actual product coming together 99:59:59.999 --> 99:59:59.999 and they sent a picture of this unicorn lippy- it was a lip balm 99:59:59.999 --> 99:59:59.999 and it was a unicorn, and it was so freaking cute in this little 99:59:59.999 --> 99:59:59.999 empty white box. Of course it was a white box, because Lisa hadn't designed the 99:59:59.999 --> 99:59:59.999 artwork yet, but they were like, 99:59:59.999 --> 99:59:59.999 "yes look at this draft of this unicorn, it's so cute!" 99:59:59.999 --> 99:59:59.999 And then they sent over the picture of the vegan leather make-up bag 99:59:59.999 --> 99:59:59.999 also so cute! Really cute little zipper, that was like a rainbow, and it was white, 99:59:59.999 --> 99:59:59.999 of course, because again, Lisa hadn't designed the artwork yet. 99:59:59.999 --> 99:59:59.999 We also got a final look at the upcoming crease brush, now keep in mind, 99:59:59.999 --> 99:59:59.999 that the blush brush that was already sent out to Ipsy people, and this 99:59:59.999 --> 99:59:59.999 crease brush, were only going to be shipped to the highest tear backers. 99:59:59.999 --> 99:59:59.999 The 100 dollar level, and the 200 dollar level. This is going to be important 99:59:59.999 --> 99:59:59.999 in just a moment. 99:59:59.999 --> 99:59:59.999 In June, we get another in hindsight red-flag, because Glamour Dolls 99:59:59.999 --> 99:59:59.999 opened up another way to buy items from the collection from a site called 'backer kit' 99:59:59.999 --> 99:59:59.999 and on Backer Kit, you could order product individually to be added to your box 99:59:59.999 --> 99:59:59.999 when all of your stuff shipped. 99:59:59.999 --> 99:59:59.999 It was also a way for people who hadn't been part of the kickstarter 99:59:59.999 --> 99:59:59.999 to get on the action and order the products. 99:59:59.999 --> 99:59:59.999 If you did happen to order the angled blush brush from Backer Kit 99:59:59.999 --> 99:59:59.999 those blush brushes did go out 99:59:59.999 --> 99:59:59.999 but the 100 dollar and 200 dollar people, still didn't have a blush brush. 99:59:59.999 --> 99:59:59.999 Unless they got it in their Ipsy bag, then they had a blush brush. 99:59:59.999 --> 99:59:59.999 And if they were 200 dollar tear, 99:59:59.999 --> 99:59:59.999 they were gonna end up with 3 blush brushes by the end of it, 99:59:59.999 --> 99:59:59.999 if they also got it in Ipsy. 99:59:59.999 --> 99:59:59.999 And in June, Backers got a sneak peak of a single eye shadow 99:59:59.999 --> 99:59:59.999 and a bronzer - we are almost there 99:59:59.999 --> 99:59:59.999 of the big debacle with the bronzer and the eye shadow. 99:59:59.999 --> 99:59:59.999 That's a whole 'nother thing - we're almost there. 99:59:59.999 --> 99:59:59.999 Throughout June we also got sneaks of the Trapper Keeper palate - 99:59:59.999 --> 99:59:59.999 who are so excited! The draft of the actual product packaging. 99:59:59.999 --> 99:59:59.999 We also got sneaks of the matte mousse swatches, 99:59:59.999 --> 99:59:59.999 we also got information about what the nail polish colors were gonna look like, 99:59:59.999 --> 99:59:59.999 I mean they are giving us pieces and pieces, and pieces, 99:59:59.999 --> 99:59:59.999 of 'this is coming, this is coming, this is what we're working on.' 99:59:59.999 --> 99:59:59.999 They really did show us a lot! 99:59:59.999 --> 99:59:59.999 But one thing you'll notice, if you listen carefully to this video 99:59:59.999 --> 99:59:59.999 of this nail polish swatches, 99:59:59.999 --> 99:59:59.999 is somebody in the background says something about Hot Topic. 99:59:59.999 --> 99:59:59.999 [inaudible] 99:59:59.999 --> 99:59:59.999 That's gonna be another piece. 99:59:59.999 --> 99:59:59.999 [laughs] 99:59:59.999 --> 99:59:59.999 Hang tight. 99:59:59.999 --> 99:59:59.999 They also said that everything was still on track for shipping in September 99:59:59.999 --> 99:59:59.999 in three months! 99:59:59.999 --> 99:59:59.999 How are they telling us this? 99:59:59.999 --> 99:59:59.999 They lied to us! They outright lied to us! They had to have known, darn well, 99:59:59.999 --> 99:59:59.999 we weren't getting shit in September. 99:59:59.999 --> 99:59:59.999 Because at this point nobody had even gotten on this digital background yet, 99:59:59.999 --> 99:59:59.999 that should've been the easiest thing to do. 99:59:59.999 --> 99:59:59.999 You have a piece of art, you send it out as a background,-you just digitally send it 99:59:59.999 --> 99:59:59.999 you don't even have to mail anything! 99:59:59.999 --> 99:59:59.999 you don't even have to create a physical product! 99:59:59.999 --> 99:59:59.999 It's literally just a piece of art e-mailed, that's it! 99:59:59.999 --> 99:59:59.999 They didn't even make that yet. 99:59:59.999 --> 99:59:59.999 Here comes another red flag. Are you ready? 99:59:59.999 --> 99:59:59.999 In July, they started selling that crease brush that was supposed to go to the 99:59:59.999 --> 99:59:59.999 top tear backers, they started selling it on their website for 4.99 99:59:59.999 --> 99:59:59.999 and according to Popsugar, it sold out immediately 99:59:59.999 --> 99:59:59.999 at the beginning of July, and then restocked in the middle of July 99:59:59.999 --> 99:59:59.999 So this is what I think happened, 99:59:59.999 --> 99:59:59.999 because, of course, you can't sell out and then restock two weeks later 99:59:59.999 --> 99:59:59.999 from a true sell out. You have to order more! They didn't sell out! 99:59:59.999 --> 99:59:59.999 What they did, I think, is they had a number of extra brushes 99:59:59.999 --> 99:59:59.999 beyond what people had, what they had, you know, allocated to send out. 99:59:59.999 --> 99:59:59.999 So they sold those brushes, and then they realized they were selling out so fast 99:59:59.999 --> 99:59:59.999 they sold the backer's brushes. 99:59:59.999 --> 99:59:59.999 I guess, figuring they would just make more. 99:59:59.999 --> 99:59:59.999 And they would just send more out later, I don't know. 99:59:59.999 --> 99:59:59.999 So while all of this has happened, Glamour Dolls is continually and 99:59:59.999 --> 99:59:59.999 constantly involving the backers in the development process 99:59:59.999 --> 99:59:59.999 of everything. We're watching everything go down, and I will honestly tell you... 99:59:59.999 --> 99:59:59.999 I kinda tuned out, I was like, "I don't even freakin' care" like, 99:59:59.999 --> 99:59:59.999 I don't care what thin- I just want the products! Like, I participated 99:59:59.999 --> 99:59:59.999 in a couple of surveys, but after that, I just stopped reading e-mails. 99:59:59.999 --> 99:59:59.999 I was like, I don't care! I don't care about all of this, it's too much! 99:59:59.999 --> 99:59:59.999 It's just- send me the products! 99:59:59.999 --> 99:59:59.999 I don't care what ya'll decide. It's j- it's fine - it's whatever. 99:59:59.999 --> 99:59:59.999 So I kinda tuned out at this point. 99:59:59.999 --> 99:59:59.999 But a lot of people were very invested in all of these choices. 99:59:59.999 --> 99:59:59.999 The backers even started arguing amongst each other, 99:59:59.999 --> 99:59:59.999 where some people were being a little harsh about the designs, 99:59:59.999 --> 99:59:59.999 like with the trapper keeper palate, saying that the mirror was too small 99:59:59.999 --> 99:59:59.999 and can you make the mirror bigger, people were complaining that there 99:59:59.999 --> 99:59:59.999 were too many unicorns. Like, and then some people, just being like, 99:59:59.999 --> 99:59:59.999 jus-just-what did you expect, it's Lisa Frank. 99:59:59.999 --> 99:59:59.999 Just let them do the thing. It's fine. It's fine. 99:59:59.999 --> 99:59:59.999 People were just getting frustrated and just started arguing back and forth 99:59:59.999 --> 99:59:59.999 a little bit. 99:59:59.999 --> 99:59:59.999 Jessica, the co-founder with Peter even came in and was like, 99:59:59.999 --> 99:59:59.999 "hey ya'll, you need to speak nicely to each other, like, we're a community 99:59:59.999 --> 99:59:59.999 we're working on this together, cause it's starting to get a little heated." 99:59:59.999 --> 99:59:59.999 Now we're in August of 2017, one month before we're supposed to be getting 99:59:59.999 --> 99:59:59.999 our products shipped. 99:59:59.999 --> 99:59:59.999 We get another shot of the bronzer, this time with swatches. 99:59:59.999 --> 99:59:59.999 this is what they said, "We specifically developed this formula so it's universally 99:59:59.999 --> 99:59:59.999 flattering, making it the perfect shade for all of our dolls." 99:59:59.999 --> 99:59:59.999 Unless the dolls are deeper than that color, I-I don't know. 99:59:59.999 --> 99:59:59.999 The thing is, you really can't make a universal shade of bronzer 99:59:59.999 --> 99:59:59.999 because what works for someone very deep skinned, is not gonna work 99:59:59.999 --> 99:59:59.999 for someone with very pale skin. 99:59:59.999 --> 99:59:59.999 You just can't do that. 99:59:59.999 --> 99:59:59.999 All you can do is shoot for the middle. 99:59:59.999 --> 99:59:59.999 So just saying that they made it for all of their dolls, just really was kind of 99:59:59.999 --> 99:59:59.999 insulting to some of the backers. 99:59:59.999 --> 99:59:59.999 The most interested update, i['m gonna go ahead, put it on the screen 99:59:59.999 --> 99:59:59.999 for you, but I'll read the most interesting part, they said, 99:59:59.999 --> 99:59:59.999 "we know we've been little quiet over the last few weeks, 99:59:59.999 --> 99:59:59.999 but trust us, we have so many fun and exciting updates to share 99:59:59.999 --> 99:59:59.999 with you guys. The Trapper Keeper palate artwork should be finalized 99:59:59.999 --> 99:59:59.999 any day now. " Any day now. "And we literally cannot wait to show you 99:59:59.999 --> 99:59:59.999 what it looks like! This collaboration has been long time in the works, 99:59:59.999 --> 99:59:59.999 and we know that in the end, it'll be worth all the blood, sweat 99:59:59.999 --> 99:59:59.999 and glitter tears that we put into it." 99:59:59.999 --> 99:59:59.999 There's no mention of any shipping delays, 99:59:59.999 --> 99:59:59.999 There's just - we're getting our products. All of them - in September apparently. 99:59:59.999 --> 99:59:59.999 [laughs] And the reason why we know this is because they keep showing us things, 99:59:59.999 --> 99:59:59.999 they keep showing us that things are almost done! 99:59:59.999 --> 99:59:59.999 We got a sneak peak of the shades that were gonna be in the bold and bright palat 99:59:59.999 --> 99:59:59.999 we also got an explanation about the digital artwork that was supposed 99:59:59.999 --> 99:59:59.999 to be going out, and what they basically said was that they wanted to start 99:59:59.999 --> 99:59:59.999 with the hardest products first, like the trapper keeper palates, 99:59:59.999 --> 99:59:59.999 and then work they way to the easiest stuff which would be the digital background. 99:59:59.999 --> 99:59:59.999 In mid-August they put out a statement that the Wengie palate was almost finished 99:59:59.999 --> 99:59:59.999 and that they would update when they had an exact delivery schedule. 99:59:59.999 --> 99:59:59.999 So it's getting towards the end of August 99:59:59.999 --> 99:59:59.999 and the people with the September birthdays are starting to realize 99:59:59.999 --> 99:59:59.999 I'm not getting this for my birthday, am I? 99:59:59.999 --> 99:59:59.999 So there was a backer that said "It's obvious that all the 99:59:59.999 --> 99:59:59.999 September birthday backers are not receiving their make-up next month 99:59:59.999 --> 99:59:59.999 it's almost September, and not many products and designs are finalized 99:59:59.999 --> 99:59:59.999 as much of a bummer this may be, getting Lisa Frank make-up 99:59:59.999 --> 99:59:59.999 for Christmas, will still be really cool. I hope it's ready by then." 99:59:59.999 --> 99:59:59.999 It's not gonna be ready. 99:59:59.999 --> 99:59:59.999 [music[ 99:59:59.999 --> 99:59:59.999 So September finally arrives and everybody is like okay 99:59:59.999 --> 99:59:59.999 we're gonna get our announcement that everything is gonna be shipped 99:59:59.999 --> 99:59:59.999 but we did not get that! 99:59:59.999 --> 99:59:59.999 What we got was a sneak of the shade of the lip mousse, 99:59:59.999 --> 99:59:59.999 and no mention of the fact that things are supposed to be shipping right now 99:59:59.999 --> 99:59:59.999 like, they just didn't even say anything. 99:59:59.999 --> 99:59:59.999 Comment after comment, people are like "what the hell? You're showing 99:59:59.999 --> 99:59:59.999 me a shade of the lip mousse, how are you still making this?! 99:59:59.999 --> 99:59:59.999 We're supposed to be getting them shipped this month!?" 99:59:59.999 --> 99:59:59.999 So, after that post, everybody was pissed. Everybody was sounding off in the comments 99:59:59.999 --> 99:59:59.999 how mad they were, so the CEO had to re-group and he ended up putting out 99:59:59.999 --> 99:59:59.999 a very lengthy statement. I will put it all on the screen for you. 99:59:59.999 --> 99:59:59.999 He sincerely apologizes for gaps in communication 99:59:59.999 --> 99:59:59.999 and disappointment, and he says that if for any reason backers are not happy 99:59:59.999 --> 99:59:59.999 that they can send an email and they will issue a refund immediately. 99:59:59.999 --> 99:59:59.999 followed with quote, "we need to stress to all of you that you will be receiving 99:59:59.999 --> 99:59:59.999 the products that you paid for no matter what." 99:59:59.999 --> 99:59:59.999 And I really genuinely don't think that people asked for refunds because of this 99:59:59.999 --> 99:59:59.999 because they saw things that they really wanted and they knew if they asked 99:59:59.999 --> 99:59:59.999 for a refund, they weren't going to get any of it. 99:59:59.999 --> 99:59:59.999 And they still had faith that at some point, this was going to happen. 99:59:59.999 --> 99:59:59.999 Maybe it wasn't going to happen right now, 99:59:59.999 --> 99:59:59.999 but, if I take my money out I'm not getting all this stuff. 99:59:59.999 --> 99:59:59.999 And if I do want it, I'm gonna have to wait for it to go to retailers 99:59:59.999 --> 99:59:59.999 and I'm gonna have to pay retail price for it- i'm gon-I 99:59:59.999 --> 99:59:59.999 I'm gonna have to pay a lot more money 99:59:59.999 --> 99:59:59.999 for it, when if I had just been patient, I would've gotten everything that I wanted. 99:59:59.999 --> 99:59:59.999 The post continued with statements about threats that they were getting 99:59:59.999 --> 99:59:59.999 across social media- and they said that the threats are unnecessary 99:59:59.999 --> 99:59:59.999 and if they want a refund, just let them know. 99:59:59.999 --> 99:59:59.999 And they also said, about the shipping delay, they said it was just an estimated 99:59:59.999 --> 99:59:59.999 shipping delivery for September. 99:59:59.999 --> 99:59:59.999 Quote, "We started all these products from scratch with you at the concept phase 99:59:59.999 --> 99:59:59.999 and this is our first time working with a license so there are new steps 99:59:59.999 --> 99:59:59.999 and things to learn. Hiccups have ranged from trying to find the right 99:59:59.999 --> 99:59:59.999 fulfillment agents, to some of the packaging samples we received 99:59:59.999 --> 99:59:59.999 not being up to our standards. 99:59:59.999 --> 99:59:59.999 We were clear from the beginning and in previous updates 99:59:59.999 --> 99:59:59.999 that things might get delayed as the process played out. 99:59:59.999 --> 99:59:59.999 We realize that September will be over within a few short weeks, which means 99:59:59.999 --> 99:59:59.999 we will unfortunately not be -be on target with our hopeful September estimation." 99:59:59.999 --> 99:59:59.999 This is a bold face lie! It is a straight up lie! 99:59:59.999 --> 99:59:59.999 They never once in any of the updates told any body that there could possibly 99:59:59.999 --> 99:59:59.999 be a delay. 99:59:59.999 --> 99:59:59.999 In fact, they reassured customers that everything was on track for September 99:59:59.999 --> 99:59:59.999 They lied! 99:59:59.999 --> 99:59:59.999 Regarding communication, they said it hasn't been the best, but they're 99:59:59.999 --> 99:59:59.999 going to do better in the future. 99:59:59.999 --> 99:59:59.999 And about people getting the brushes from Ipsy, 'member, I said 'hold on'? 99:59:59.999 --> 99:59:59.999 we're gonna get to it - I'm getting to it right now. 99:59:59.999 --> 99:59:59.999 They said, "The only products from this collection that are on the market 99:59:59.999 --> 99:59:59.999 are the Lisa Frank blush brush and the Lisa Frank blending brush. 99:59:59.999 --> 99:59:59.999 Those were developed six months before the kickstarted, along with the eye shadow 99:59:59.999 --> 99:59:59.999 and the travel bronzer for a specific customer." 99:59:59.999 --> 99:59:59.999 That specific customer was Ipsy, 99:59:59.999 --> 99:59:59.999 "And were offered during this campaign as an addition perk, or add on, 99:59:59.999 --> 99:59:59.999 so that you can truly have everything in the collection. 99:59:59.999 --> 99:59:59.999 Beyond that, we can assure you that anything being developed 99:59:59.999 --> 99:59:59.999 through kickstarter will be in your hands first." 99:59:59.999 --> 99:59:59.999 What they don't mention in this, 99:59:59.999 --> 99:59:59.999 was the update where they said that 3500 backers, the first 3500 99:59:59.999 --> 99:59:59.999 were also going to get the crease slash blending brush. 99:59:59.999 --> 99:59:59.999 They've conveniently forgotten about that.