1
99:59:59,999 --> 99:59:59,999
Y'all when I started researching for this

2
99:59:59,999 --> 99:59:59,999
video I honestly thought it was going to

3
99:59:59,999 --> 99:59:59,999
be faster

4
99:59:59,999 --> 99:59:59,999
huh

5
99:59:59,999 --> 99:59:59,999
I thought I knew everything I genuinely

6
99:59:59,999 --> 99:59:59,999
did I was a backer for the Lisa Frank

7
99:59:59,999 --> 99:59:59,999
Glamour Dolls campaign back in 2017

8
99:59:59,999 --> 99:59:59,999
I really thought I knew the story

9
99:59:59,999 --> 99:59:59,999
I saw other peoples videos on it

10
99:59:59,999 --> 99:59:59,999
and I was in it, I did

11
99:59:59,999 --> 99:59:59,999
all of the things, I was part of it.

12
99:59:59,999 --> 99:59:59,999
My friend, oh-my gosh, I did not know.

13
99:59:59,999 --> 99:59:59,999
There was so much that I did not know

14
99:59:59,999 --> 99:59:59,999
It is so fucked up, like I am just-

15
99:59:59,999 --> 99:59:59,999
I am absolutely blown away.

16
99:59:59,999 --> 99:59:59,999
Because the thing is, the more I started

17
99:59:59,999 --> 99:59:59,999
looking into it, the more things that I found

18
99:59:59,999 --> 99:59:59,999
And the more connections I was making

19
99:59:59,999 --> 99:59:59,999
And I was like oh my gosh.

20
99:59:59,999 --> 99:59:59,999
This is a story, my friend.

21
99:59:59,999 --> 99:59:59,999
There is so much that happened

22
99:59:59,999 --> 99:59:59,999
in the Lisa Frank Glamour Dolls Collab

23
99:59:59,999 --> 99:59:59,999
That we did not know, because everything

24
99:59:59,999 --> 99:59:59,999
wasn't laid out through hindsight

25
99:59:59,999 --> 99:59:59,999
we know hindsight is 20/20.

26
99:59:59,999 --> 99:59:59,999
Now we're seeing 20/20 my friend.

27
99:59:59,999 --> 99:59:59,999
And the rainbows are not rainbowing,

28
99:59:59,999 --> 99:59:59,999
and the unicorns and the peguseseses, and

29
99:59:59,999 --> 99:59:59,999
they're not, it's not good, it's very bad.

30
99:59:59,999 --> 99:59:59,999
So if you are ready, to go on this

31
99:59:59,999 --> 99:59:59,999
wild journey with me

32
99:59:59,999 --> 99:59:59,999
This is Behind the Controversy.

33
99:59:59,999 --> 99:59:59,999
And its starting right now.

34
99:59:59,999 --> 99:59:59,999
[Music]

35
99:59:59,999 --> 99:59:59,999
I would dare to say, pretty much

36
99:59:59,999 --> 99:59:59,999
everybody watching this video

37
99:59:59,999 --> 99:59:59,999
has been online and seen something

38
99:59:59,999 --> 99:59:59,999
that you never intended to purchase,

39
99:59:59,999 --> 99:59:59,999
but you had that impulse feeling.

40
99:59:59,999 --> 99:59:59,999
You had that feeling because,

41
99:59:59,999 --> 99:59:59,999
for some reason, you didn't know

42
99:59:59,999 --> 99:59:59,999
that you needed this,

43
99:59:59,999 --> 99:59:59,999
and you needed to buy it.

44
99:59:59,999 --> 99:59:59,999
Maybe it solves some kind of problem

45
99:59:59,999 --> 99:59:59,999
in your life, maybe it was some kind of

46
99:59:59,999 --> 99:59:59,999
advancement on something you already knew

47
99:59:59,999 --> 99:59:59,999
or maybe it was due to nostalgia.

48
99:59:59,999 --> 99:59:59,999
Something that reminded you of your childhood

49
99:59:59,999 --> 99:59:59,999
or just when you were younger,

50
99:59:59,999 --> 99:59:59,999
something that made you feel happy,

51
99:59:59,999 --> 99:59:59,999
during that time.

52
99:59:59,999 --> 99:59:59,999
And maybe its even something that made

53
99:59:59,999 --> 99:59:59,999
an entire generation feel happy.

54
99:59:59,999 --> 99:59:59,999
That's the feeling that the backers had

55
99:59:59,999 --> 99:59:59,999
when we saw that Lisa Frank was

56
99:59:59,999 --> 99:59:59,999
coming out with makeup with a company

57
99:59:59,999 --> 99:59:59,999
named Glamour Dolls.

58
99:59:59,999 --> 99:59:59,999
Now we did not, a lot of us had never

59
99:59:59,999 --> 99:59:59,999
heard of Glamour Dolls.

60
99:59:59,999 --> 99:59:59,999
Imma be 100%, I'd never heard of

61
99:59:59,999 --> 99:59:59,999
Glamour Dolls before.

62
99:59:59,999 --> 99:59:59,999
But I had heard of Lisa Frank.

63
99:59:59,999 --> 99:59:59,999
And I was freaking out because

64
99:59:59,999 --> 99:59:59,999
I was a sticker collector.

65
99:59:59,999 --> 99:59:59,999
I-I will tell you though,

66
99:59:59,999 --> 99:59:59,999
the scratch-and-sniff stickers

67
99:59:59,999 --> 99:59:59,999
were my favorite, but Lisa Frank

68
99:59:59,999 --> 99:59:59,999
stickers were super cool too.

69
99:59:59,999 --> 99:59:59,999
They were very very popular,

70
99:59:59,999 --> 99:59:59,999
and that's the way it was

71
99:59:59,999 --> 99:59:59,999
for a lot of people that were GenX

72
99:59:59,999 --> 99:59:59,999
or older millennials.

73
99:59:59,999 --> 99:59:59,999
Mostly, probably mid-millennials as well.

74
99:59:59,999 --> 99:59:59,999
If it wasn't the stickers,

75
99:59:59,999 --> 99:59:59,999
maybe it was the school supplies.

76
99:59:59,999 --> 99:59:59,999
Because Trapper Keepers were a thing.

77
99:59:59,999 --> 99:59:59,999
It was not just a regular notebook.

78
99:59:59,999 --> 99:59:59,999
It was a cool notebook.

79
99:59:59,999 --> 99:59:59,999
And they were kind of pricey,

80
99:59:59,999 --> 99:59:59,999
so if you had a Lisa Frank Trapper Keeper,

81
99:59:59,999 --> 99:59:59,999
you were cool.

82
99:59:59,999 --> 99:59:59,999
Or if you were like me, you had a knock-off

83
99:59:59,999 --> 99:59:59,999
version from K-mart, which made you

84
99:59:59,999 --> 99:59:59,999
moderately cool. Not really.

85
99:59:59,999 --> 99:59:59,999
But we pretended we were.

86
99:59:59,999 --> 99:59:59,999
"I'll never forget the day

87
99:59:59,999 --> 99:59:59,999
I got stuck on Lisa Frank.

88
99:59:59,999 --> 99:59:59,999
The stickers were so cool, the colors

89
99:59:59,999 --> 99:59:59,999
were awesome.

90
99:59:59,999 --> 99:59:59,999
I gotta find more. So go to the store,

91
99:59:59,999 --> 99:59:59,999
And WOW, there's tons of awesome

92
99:59:59,999 --> 99:59:59,999
Lisa Frank stuff. I gotta have it!

93
99:59:59,999 --> 99:59:59,999
What more can I say?

94
99:59:59,999 --> 99:59:59,999
Pretty soon my friends, Ashley and Lindsay

95
99:59:59,999 --> 99:59:59,999
are going Lisa Frank Crazy too."

96
99:59:59,999 --> 99:59:59,999
And like I mentioned earlier, the company

97
99:59:59,999 --> 99:59:59,999
that started all of this wasn't super

98
99:59:59,999 --> 99:59:59,999
well known. They're called Glamour Dolls,

99
99:59:59,999 --> 99:59:59,999
so they had to get their name out there

100
99:59:59,999 --> 99:59:59,999
somehow, so they used an uber popular

101
99:59:59,999 --> 99:59:59,999
youtuber, at the time,

102
99:59:59,999 --> 99:59:59,999
named Candy Johnson.

103
99:59:59,999 --> 99:59:59,999
And Candy Johnson was the perfect influencer

104
99:59:59,999 --> 99:59:59,999
for this campaign.

105
99:59:59,999 --> 99:59:59,999
I don't even know if we were calling

106
99:59:59,999 --> 99:59:59,999
people influencers at that point.

107
99:59:59,999 --> 99:59:59,999
But anyway, my point is that Candy Johnson

108
99:59:59,999 --> 99:59:59,999
was top of her game. Everybody freaking

109
99:59:59,999 --> 99:59:59,999
loved Candy, she was like the sweetest,

110
99:59:59,999 --> 99:59:59,999
sweetest, kindest person.

111
99:59:59,999 --> 99:59:59,999
And she has this really light voice.

112
99:59:59,999 --> 99:59:59,999
And everybody freakin' loved Candy.

113
99:59:59,999 --> 99:59:59,999
"Hi guys, 2016 is behind us, but

114
99:59:59,999 --> 99:59:59,999
I am gonna share with you

115
99:59:59,999 --> 99:59:59,999
my Best in Beauty of 2016.

116
99:59:59,999 --> 99:59:59,999
Make sure if you have not subscribed,

117
99:59:59,999 --> 99:59:59,999
subscribe, join the family,

118
99:59:59,999 --> 99:59:59,999
become a Candy Corn. Candy Corn,

119
99:59:59,999 --> 99:59:59,999
like a Unicorn, but like candy corn,

120
99:59:59,999 --> 99:59:59,999
I don't know, I'll have to think

121
99:59:59,999 --> 99:59:59,999
about that one.

122
99:59:59,999 --> 99:59:59,999
And follow me on Snapchat, Twitter,

123
99:59:59,999 --> 99:59:59,999
Instagram, Facebook for all kinds of

124
99:59:59,999 --> 99:59:59,999
different and awesome things."

125
99:59:59,999 --> 99:59:59,999
So when Candy announced the collaboration

126
99:59:59,999 --> 99:59:59,999
between Glamour Dolls and Lisa Frank,

127
99:59:59,999 --> 99:59:59,999
people lost their minds, they opened

128
99:59:59,999 --> 99:59:59,999
their wallets to the tune of over $300,000

129
99:59:59,999 --> 99:59:59,999
Almost 6,000 people backed this project.

130
99:59:59,999 --> 99:59:59,999
Now, if you don't know what

131
99:59:59,999 --> 99:59:59,999
I'm talking about as far as Kickstarter

132
99:59:59,999 --> 99:59:59,999
and "backing" a project,

133
99:59:59,999 --> 99:59:59,999
basically, it's kind of like a GoFundMe-ish

134
99:59:59,999 --> 99:59:59,999
kind of thing, but for a business.

135
99:59:59,999 --> 99:59:59,999
So the business wants to make a product,

136
99:59:59,999 --> 99:59:59,999
but they don't have the money,

137
99:59:59,999 --> 99:59:59,999
so they go and they tell people

138
99:59:59,999 --> 99:59:59,999
"Hey, we wanna make this product,

139
99:59:59,999 --> 99:59:59,999
if you back us, if you give us money

140
99:59:59,999 --> 99:59:59,999
at different tiers, you'll get X products

141
99:59:59,999 --> 99:59:59,999
for helping us to create the product."

142
99:59:59,999 --> 99:59:59,999
This story has been told many times before.

143
99:59:59,999 --> 99:59:59,999
But I don't think it has been told

144
99:59:59,999 --> 99:59:59,999
in this way, because what I'm gonna

145
99:59:59,999 --> 99:59:59,999
focus on in this video is the point of view

146
99:59:59,999 --> 99:59:59,999
of the backers. What was it like to be

147
99:59:59,999 --> 99:59:59,999
a backer from the beginning, and what

148
99:59:59,999 --> 99:59:59,999
kind of tactics did Glamour Dolls use

149
99:59:59,999 --> 99:59:59,999
to keep us hanging on for well over a year.

150
99:59:59,999 --> 99:59:59,999
Where many, many people, including me,

151
99:59:59,999 --> 99:59:59,999
did not ask for refunds even after

152
99:59:59,999 --> 99:59:59,999
they were over a year late in sending out

153
99:59:59,999 --> 99:59:59,999
products.

154
99:59:59,999 --> 99:59:59,999
Some of you are probably sitting there

155
99:59:59,999 --> 99:59:59,999
thinking, like, "why didn't you know?"

156
99:59:59,999 --> 99:59:59,999
like, "why didn't you see the red flags?"

157
99:59:59,999 --> 99:59:59,999
Like, "what happened?"

158
99:59:59,999 --> 99:59:59,999
I'm going to tell you.

159
99:59:59,999 --> 99:59:59,999
I'm going to share with you what they

160
99:59:59,999 --> 99:59:59,999
did to us.

161
99:59:59,999 --> 99:59:59,999
I'm pointing down because of a 22 page

162
99:59:59,999 --> 99:59:59,999
script here with all the fucked-up shit

163
99:59:59,999 --> 99:59:59,999
that they did.

164
99:59:59,999 --> 99:59:59,999
Because, if you haven't figured it out yet

165
99:59:59,999 --> 99:59:59,999
Yea, we didn't get anything.

166
99:59:59,999 --> 99:59:59,999
[wheeze] Well some people got a little bit,

167
99:59:59,999 --> 99:59:59,999
but I didn't get anything

168
99:59:59,999 --> 99:59:59,999
And the vast majority of people got

169
99:59:59,999 --> 99:59:59,999
absolutely nothing, the people that did

170
99:59:59,999 --> 99:59:59,999
get things, got very very little.

171
99:59:59,999 --> 99:59:59,999
It's layered. It's multi-layered.

172
99:59:59,999 --> 99:59:59,999
So lets just jump in to the very beginning

173
99:59:59,999 --> 99:59:59,999
which was the start of the Kickstarter

174
99:59:59,999 --> 99:59:59,999
in February of 2017.

175
99:59:59,999 --> 99:59:59,999
[Music]

176
99:59:59,999 --> 99:59:59,999
Something you might want to remember

177
99:59:59,999 --> 99:59:59,999
about 2017 was that we didn't have

178
99:59:59,999 --> 99:59:59,999
the inundation of weird collabs,

179
99:59:59,999 --> 99:59:59,999
like we do now, I mean,

180
99:59:59,999 --> 99:59:59,999
the Glamlite Pizza palette was still about

181
99:59:59,999 --> 99:59:59,999
a year away, and that one broke

182
99:59:59,999 --> 99:59:59,999
the internet.

183
99:59:59,999 --> 99:59:59,999
It was like the first really weird collab

184
99:59:59,999 --> 99:59:59,999
that people were like "that's odd, but

185
99:59:59,999 --> 99:59:59,999
also kind of cool".

186
99:59:59,999 --> 99:59:59,999
The kind of collabs we were getting

187
99:59:59,999 --> 99:59:59,999
at the time were things like

188
99:59:59,999 --> 99:59:59,999
Wonder Woman and Luxie

189
99:59:59,999 --> 99:59:59,999
and PUR and the Trolls Movie.

190
99:59:59,999 --> 99:59:59,999
A makeup collaboration with Lisa Frank

191
99:59:59,999 --> 99:59:59,999
had literally never been done before,

192
99:59:59,999 --> 99:59:59,999
so people, naturally, were very excited

193
99:59:59,999 --> 99:59:59,999
due to that strong feeling of nostalgia.

194
99:59:59,999 --> 99:59:59,999
The Kickstarter launches with a maximum

195
99:59:59,999 --> 99:59:59,999
bid of 40 dollars to get a few products

196
99:59:59,999 --> 99:59:59,999
and a goal of 30,000 dollars.

197
99:59:59,999 --> 99:59:59,999
And the lowest buy-in to get something was

198
99:59:59,999 --> 99:59:59,999
pretty cheap, at 5 dollars for what they

199
99:59:59,999 --> 99:59:59,999
called, a digital background.

200
99:59:59,999 --> 99:59:59,999
It was an image that you could use as your

201
99:59:59,999 --> 99:59:59,999
background on your phone,

202
99:59:59,999 --> 99:59:59,999
or on your computer, or whatever.

203
99:59:59,999 --> 99:59:59,999
The kickstarter ran for 45 days

204
99:59:59,999 --> 99:59:59,999
from February 16, 2017, to April 2, 2017.

205
99:59:59,999 --> 99:59:59,999
It's also important to talk about the fact

206
99:59:59,999 --> 99:59:59,999
that Glamour Dolls said that backers

207
99:59:59,999 --> 99:59:59,999
would have a say in the products

208
99:59:59,999 --> 99:59:59,999
being created.

209
99:59:59,999 --> 99:59:59,999
That there would be polling and voting

210
99:59:59,999 --> 99:59:59,999
and people would get sneak peaks,

211
99:59:59,999 --> 99:59:59,999
people would also get the products

212
99:59:59,999 --> 99:59:59,999
at a discount, because the products

213
99:59:59,999 --> 99:59:59,999
would eventually end up at retailers

214
99:59:59,999 --> 99:59:59,999
but the backers, because you bought

215
99:59:59,999 --> 99:59:59,999
in a bundle, would get things cheaper

216
99:59:59,999 --> 99:59:59,999
than you would get if you bought

217
99:59:59,999 --> 99:59:59,999
the products individually.

218
99:59:59,999 --> 99:59:59,999
Just 3 days into the campaign,

219
99:59:59,999 --> 99:59:59,999
Glamour Dolls posted their update.

220
99:59:59,999 --> 99:59:59,999
They were so so excited.

221
99:59:59,999 --> 99:59:59,999
They said that Lisa was "opening

222
99:59:59,999 --> 99:59:59,999
her vault and would be sending

223
99:59:59,999 --> 99:59:59,999
1000 vintage goodies to be included,

224
99:59:59,999 --> 99:59:59,999
for the first 1000 backers".

225
99:59:59,999 --> 99:59:59,999
They promised a second treat,

226
99:59:59,999 --> 99:59:59,999
if they hit 2000 backers, and Lisa

227
99:59:59,999 --> 99:59:59,999
had something really special planned

228
99:59:59,999 --> 99:59:59,999
if they made it to 10,000.

229
99:59:59,999 --> 99:59:59,999
They're just hyping the heck out of the

230
99:59:59,999 --> 99:59:59,999
backers, because they also promised

231
99:59:59,999 --> 99:59:59,999
something called "stretch rewards".

232
99:59:59,999 --> 99:59:59,999
And they way they described it is not

233
99:59:59,999 --> 99:59:59,999
how it turned out.

234
99:59:59,999 --> 99:59:59,999
Basically, what they said is that

235
99:59:59,999 --> 99:59:59,999
if the backers, as a community, complete

236
99:59:59,999 --> 99:59:59,999
a set of challenges, that something will

237
99:59:59,999 --> 99:59:59,999
be unlocked, and this something was going

238
99:59:59,999 --> 99:59:59,999
to be very very exciting.

239
99:59:59,999 --> 99:59:59,999
Challenges included tasks like creating

240
99:59:59,999 --> 99:59:59,999
a Lisa Frank-inspired makeup look

241
99:59:59,999 --> 99:59:59,999
and taking a picture of it, writing a rap

242
99:59:59,999 --> 99:59:59,999
about Glitter and tweeting it, and they

243
99:59:59,999 --> 99:59:59,999
even had a challenge where a person

244
99:59:59,999 --> 99:59:59,999
had to create a foil unicorn horn and put

245
99:59:59,999 --> 99:59:59,999
it on their head and take a picture

246
99:59:59,999 --> 99:59:59,999
of themselves in public, wearing

247
99:59:59,999 --> 99:59:59,999
the unicorn horn.

248
99:59:59,999 --> 99:59:59,999
40 people had to take a picture of their

249
99:59:59,999 --> 99:59:59,999
vintage Lisa Frank products and submit

250
99:59:59,999 --> 99:59:59,999
those pictures.

251
99:59:59,999 --> 99:59:59,999
See, the community's participating,

252
99:59:59,999 --> 99:59:59,999
they're excited, they're talking about all

253
99:59:59,999 --> 99:59:59,999
the things that they're doing because

254
99:59:59,999 --> 99:59:59,999
in every comment section under each post

255
99:59:59,999 --> 99:59:59,999
there's a place for people of the

256
99:59:59,999 --> 99:59:59,999
community to communicate, to talk about

257
99:59:59,999 --> 99:59:59,999
what's happening. Its almost like a

258
99:59:59,999 --> 99:59:59,999
little, not a message board, but just

259
99:59:59,999 --> 99:59:59,999
kind of a place to dump things that people

260
99:59:59,999 --> 99:59:59,999
were thinking after the update.

261
99:59:59,999 --> 99:59:59,999
So people are hyped about this, they're

262
99:59:59,999 --> 99:59:59,999
so excited about their stretch reward.

263
99:59:59,999 --> 99:59:59,999
And this is the first big disappointment

264
99:59:59,999 --> 99:59:59,999
for the backers.

265
99:59:59,999 --> 99:59:59,999
Because it was not an extra item added to

266
99:59:59,999 --> 99:59:59,999
the bag, it wasn't even a reward, because

267
99:59:59,999 --> 99:59:59,999
when you think of a reward, you think

268
99:59:59,999 --> 99:59:59,999
that you're getting something.

269
99:59:59,999 --> 99:59:59,999
What it actually was, was a mock-up photo

270
99:59:59,999 --> 99:59:59,999
of an image of three-piece nail polish set

271
99:59:59,999 --> 99:59:59,999
and this is the kicker about it,

272
99:59:59,999 --> 99:59:59,999
no pun intended, that the nail polish set

273
99:59:59,999 --> 99:59:59,999
wasn't included in any of the levels,

274
99:59:59,999 --> 99:59:59,999
so nobody that had put in any money

275
99:59:59,999 --> 99:59:59,999
at this point was going to get the

276
99:59:59,999 --> 99:59:59,999
nail polishes that were featured

277
99:59:59,999 --> 99:59:59,999
in the picture, in order to get the

278
99:59:59,999 --> 99:59:59,999
nail polishes, you had to now increase

279
99:59:59,999 --> 99:59:59,999
your bid by at least 15 dollars

280
99:59:59,999 --> 99:59:59,999
because Glamour Dolls had just created

281
99:59:59,999 --> 99:59:59,999
new tiers that required more investment

282
99:59:59,999 --> 99:59:59,999
and the backers were like "what?"

283
99:59:59,999 --> 99:59:59,999
"That's it?"

284
99:59:59,999 --> 99:59:59,999
What we just worked so hard for, we just

285
99:59:59,999 --> 99:59:59,999
did all the challenges, 40 of us sent

286
99:59:59,999 --> 99:59:59,999
pictures of our Lisa Frank stuff that we

287
99:59:59,999 --> 99:59:59,999
dug out of our basement or out of

288
99:59:59,999 --> 99:59:59,999
our attics, and we found the stuff and

289
99:59:59,999 --> 99:59:59,999
we took the picture and we did

290
99:59:59,999 --> 99:59:59,999
all the work, and we got a drawing of

291
99:59:59,999 --> 99:59:59,999
something we're not getting unless we

292
99:59:59,999 --> 99:59:59,999
spend more money?

293
99:59:59,999 --> 99:59:59,999
That's what happened.

294
99:59:59,999 --> 99:59:59,999
I'm gonna put the whole post on the screen

295
99:59:59,999 --> 99:59:59,999
for you to read, but I'll read one of the

296
99:59:59,999 --> 99:59:59,999
key points.

297
99:59:59,999 --> 99:59:59,999
"We started this collection with a handful

298
99:59:59,999 --> 99:59:59,999
of products, but a big part of this

299
99:59:59,999 --> 99:59:59,999
Kickstarter is expanding the collection

300
99:59:59,999 --> 99:59:59,999
with the community and developing new

301
99:59:59,999 --> 99:59:59,999
products to add to it.

302
99:59:59,999 --> 99:59:59,999
What maybe separates this Kickstarter from

303
99:59:59,999 --> 99:59:59,999
others is that we don't know how big the

304
99:59:59,999 --> 99:59:59,999
collection will ultimately be.

305
99:59:59,999 --> 99:59:59,999
It all depends on community engagement".

306
99:59:59,999 --> 99:59:59,999
But the thing was is that they told people

307
99:59:59,999 --> 99:59:59,999
how big it was going to be.

308
99:59:59,999 --> 99:59:59,999
Because that's what they put their money

309
99:59:59,999 --> 99:59:59,999
in for because it said if you put the

310
99:59:59,999 --> 99:59:59,999
money in for this amount, then you'll get

311
99:59:59,999 --> 99:59:59,999
this stuff, and now she's saying that it

312
99:59:59,999 --> 99:59:59,999
may get even bigger than that.

313
99:59:59,999 --> 99:59:59,999
Because what was about to happen is they

314
99:59:59,999 --> 99:59:59,999
were about to add even more tiers with

315
99:59:59,999 --> 99:59:59,999
even more products.

316
99:59:59,999 --> 99:59:59,999
The explanation continued with this,

317
99:59:59,999 --> 99:59:59,999
which was the kicker, "we would have told

318
99:59:59,999 --> 99:59:59,999
you from the beginning" that basically it

319
99:59:59,999 --> 99:59:59,999
was only a drawing of a mock-up of

320
99:59:59,999 --> 99:59:59,999
something that no one was getting yet, but

321
99:59:59,999 --> 99:59:59,999
"we only developed it last week.

322
99:59:59,999 --> 99:59:59,999
In response to fan engagement after we

323
99:59:59,999 --> 99:59:59,999
researched cost formulations. For many

324
99:59:59,999 --> 99:59:59,999
people, the challenges were a fun way to

325
99:59:59,999 --> 99:59:59,999
unlock it and we'll be clear going

326
99:59:59,999 --> 99:59:59,999
forward so you can choose whether

327
99:59:59,999 --> 99:59:59,999
to participate".

328
99:59:59,999 --> 99:59:59,999
Unlock what? They unlocked a picture of

329
99:59:59,999 --> 99:59:59,999
something they had to pay more for.

330
99:59:59,999 --> 99:59:59,999
Thing is is that kind of the way that

331
99:59:59,999 --> 99:59:59,999
these stretch rewards work, but they

332
99:59:59,999 --> 99:59:59,999
didn't explain it to people that way.

333
99:59:59,999 --> 99:59:59,999
When people see a stretch reward, they're

334
99:59:59,999 --> 99:59:59,999
going to think that they're getting

335
99:59:59,999 --> 99:59:59,999
something as a reward.

336
99:59:59,999 --> 99:59:59,999
What it is traditionally called is

337
99:59:59,999 --> 99:59:59,999
a "stretch goal" and that is not something

338
99:59:59,999 --> 99:59:59,999
that is officially part of kickstarter,

339
99:59:59,999 --> 99:59:59,999
but something that Kickstarter campaigns

340
99:59:59,999 --> 99:59:59,999
do often. They usually call them goals,

341
99:59:59,999 --> 99:59:59,999
not rewards, and from what I was reading,

342
99:59:59,999 --> 99:59:59,999
a lot of the stretch goals typically happen

343
99:59:59,999 --> 99:59:59,999
after the backers already have their first

344
99:59:59,999 --> 99:59:59,999
set of products because they have gotten

345
99:59:59,999 --> 99:59:59,999
their products, they're excited about it,

346
99:59:59,999 --> 99:59:59,999
they're loving it, and now they want

347
99:59:59,999 --> 99:59:59,999
something more.

348
99:59:59,999 --> 99:59:59,999
So in order to stretch their amount that

349
99:59:59,999 --> 99:59:59,999
they've collected and create more products

350
99:59:59,999 --> 99:59:59,999
they have a stretch goal. So let's say, If

351
99:59:59,999 --> 99:59:59,999
I get 100 people to donate 20 more dollars

352
99:59:59,999 --> 99:59:59,999
we can create X products, so lets see if

353
99:59:59,999 --> 99:59:59,999
we can get to our stretch goal, rather

354
99:59:59,999 --> 99:59:59,999
than, it's a mystery, it's a game, it's a

355
99:59:59,999 --> 99:59:59,999
reward, it wasn't.

356
99:59:59,999 --> 99:59:59,999
They just completely missed represented

357
99:59:59,999 --> 99:59:59,999
that to backers. But I'm telling you,

358
99:59:59,999 --> 99:59:59,999
that snafu is mild, compared to what is

359
99:59:59,999 --> 99:59:59,999
coming next, like that-that's just

360
99:59:59,999 --> 99:59:59,999
extremely minor. It gets so so much worse.

361
99:59:59,999 --> 99:59:59,999
So trying to backtrack, Glamour Dolls

362
99:59:59,999 --> 99:59:59,999
tells their backers "hey, if we get to

363
99:59:59,999 --> 99:59:59,999
3,500 backers, then we're going to include

364
99:59:59,999 --> 99:59:59,999
in everybody's bag, the first 3500 people,

365
99:59:59,999 --> 99:59:59,999
a Lisa Frank designed crease brush.

366
99:59:59,999 --> 99:59:59,999
Sometimes they call this a crease brush,

367
99:59:59,999 --> 99:59:59,999
sometimes they call it a blending brush,

368
99:59:59,999 --> 99:59:59,999
its the same brush.

369
99:59:59,999 --> 99:59:59,999
The promise of the free crease brush,

370
99:59:59,999 --> 99:59:59,999
I am not kidding you, according to the

371
99:59:59,999 --> 99:59:59,999
Kickstarter brought them past that

372
99:59:59,999 --> 99:59:59,999
3500 backer mark in 24 hours.

373
99:59:59,999 --> 99:59:59,999
So at this point in time, highest level

374
99:59:59,999 --> 99:59:59,999
includes everything that they've said

375
99:59:59,999 --> 99:59:59,999
so far, plus the nail polishes at a $60

376
99:59:59,999 --> 99:59:59,999
price point. But people were still mad,

377
99:59:59,999 --> 99:59:59,999
people were like, this is not what you

378
99:59:59,999 --> 99:59:59,999
said it was going to be, sir, ma'am, sir.

379
99:59:59,999 --> 99:59:59,999
So in response, Glamour Dolls was like

380
99:59:59,999 --> 99:59:59,999
"ok, well, we will add something else,

381
99:59:59,999 --> 99:59:59,999
we'll add something from our own line",

382
99:59:59,999 --> 99:59:59,999
It was what they called their

383
99:59:59,999 --> 99:59:59,999
"Gypsy Eyeliners" to the first

384
99:59:59,999 --> 99:59:59,999
2000 backers who complete a survey

385
99:59:59,999 --> 99:59:59,999
to pick their preferred color of this

386
99:59:59,999 --> 99:59:59,999
liner. They were going to add that into

387
99:59:59,999 --> 99:59:59,999
the boxes, and that I think kind of

388
99:59:59,999 --> 99:59:59,999
calmed people down a little bit,

389
99:59:59,999 --> 99:59:59,999
they were like "ok, that feels more like

390
99:59:59,999 --> 99:59:59,999
a reward." And people started getting

391
99:59:59,999 --> 99:59:59,999
really excited about everything all over

392
99:59:59,999 --> 99:59:59,999
again. A backer named Marsha said

393
99:59:59,999 --> 99:59:59,999
"Wow, thanks yet again, the entire vibe

394
99:59:59,999 --> 99:59:59,999
of this campaign totally reminds me of

395
99:59:59,999 --> 99:59:59,999
what it felt like to open my noisy

396
99:59:59,999 --> 99:59:59,999
Lisa Frank Trapperkeeper, write with

397
99:59:59,999 --> 99:59:59,999
my pencils, play with my erasers, that I

398
99:59:59,999 --> 99:59:59,999
never used, to keep pristine, like dolls

399
99:59:59,999 --> 99:59:59,999
LOL, etc. in school. It made me smile

400
99:59:59,999 --> 99:59:59,999
and dream. I feel like we're all reliving

401
99:59:59,999 --> 99:59:59,999
our childhoods through this campaign and

402
99:59:59,999 --> 99:59:59,999
your team is making this fun. I'm hoping

403
99:59:59,999 --> 99:59:59,999
this will begin a new generation

404
99:59:59,999 --> 99:59:59,999
of Lisa Frank fans, when kids see us using

405
99:59:59,999 --> 99:59:59,999
our stuff".

406
99:59:59,999 --> 99:59:59,999
Little did Marsha and the rest of us know,

407
99:59:59,999 --> 99:59:59,999
we'd never use the stuff, we're not

408
99:59:59,999 --> 99:59:59,999
getting the stuff. In March of 2017,

409
99:59:59,999 --> 99:59:59,999
the Kickstarter is still going on, and

410
99:59:59,999 --> 99:59:59,999
one of the founders and CEOs

411
99:59:59,999 --> 99:59:59,999
of Glamour Dolls came on to clarify a

412
99:59:59,999 --> 99:59:59,999
couple things. You're gonna see his name

413
99:59:59,999 --> 99:59:59,999
coming up a lot. His name is Peter,

414
99:59:59,999 --> 99:59:59,999
he looks like that. Just so you can get

415
99:59:59,999 --> 99:59:59,999
a visual of who we're talking to.

416
99:59:59,999 --> 99:59:59,999
Peter, CEO, founder, Glamour Dolls,

417
99:59:59,999 --> 99:59:59,999
along with a chick named Jessica,

418
99:59:59,999 --> 99:59:59,999
that's Jessica. Back in 2017, unless you

419
99:59:59,999 --> 99:59:59,999
were in the makeup industry, there wasn't

420
99:59:59,999 --> 99:59:59,999
as much information readily available

421
99:59:59,999 --> 99:59:59,999
about how makeup manufacturing worked,

422
99:59:59,999 --> 99:59:59,999
so Peter felt like it was important

423
99:59:59,999 --> 99:59:59,999
to explain to the backers, kind of, what

424
99:59:59,999 --> 99:59:59,999
we were in for with this. He explained

425
99:59:59,999 --> 99:59:59,999
something called minimum order quantities

426
99:59:59,999 --> 99:59:59,999
and he said "as we get more pledges we

427
99:59:59,999 --> 99:59:59,999
have to order more units and if the order

428
99:59:59,999 --> 99:59:59,999
gets big enough, we are able to consider

429
99:59:59,999 --> 99:59:59,999
adding new products, knowing that we will

430
99:59:59,999 --> 99:59:59,999
be able to meet the factory minimums for

431
99:59:59,999 --> 99:59:59,999
packaging and filling".

432
99:59:59,999 --> 99:59:59,999
And then he says "as we add new products,

433
99:59:59,999 --> 99:59:59,999
there will need to be some higher pledge

434
99:59:59,999 --> 99:59:59,999
tiers, there no way around it. I wish I

435
99:59:59,999 --> 99:59:59,999
could tell you exactly how much the

436
99:59:59,999 --> 99:59:59,999
highest tier will be or how many products

437
99:59:59,999 --> 99:59:59,999
we'll end up with, but we came here to

438
99:59:59,999 --> 99:59:59,999
figure that out with you. But, you may see

439
99:59:59,999 --> 99:59:59,999
the problem with this, in that they

440
99:59:59,999 --> 99:59:59,999
haven't even created or started to create

441
99:59:59,999 --> 99:59:59,999
the products they've already promised,

442
99:59:59,999 --> 99:59:59,999
and now we're talking about adding on

443
99:59:59,999 --> 99:59:59,999
another layer, more tiers, more products,

444
99:59:59,999 --> 99:59:59,999
that also they don't have any plan for how

445
99:59:59,999 --> 99:59:59,999
they're going to make them. There's no

446
99:59:59,999 --> 99:59:59,999
artwork from Lisa frank, there's no colors

447
99:59:59,999 --> 99:59:59,999
picked out, there's just a concept

448
99:59:59,999 --> 99:59:59,999
in their minds, that's all that exists.

449
99:59:59,999 --> 99:59:59,999
And as we go through this, you'll realize

450
99:59:59,999 --> 99:59:59,999
they didn't even calculate the financials

451
99:59:59,999 --> 99:59:59,999
on how much all this was going to cost,

452
99:59:59,999 --> 99:59:59,999
or if they did calculate the financials,

453
99:59:59,999 --> 99:59:59,999
they didn't care, they were like, we'll

454
99:59:59,999 --> 99:59:59,999
figure it out some how.

455
99:59:59,999 --> 99:59:59,999
And then Peter said something that stuck

456
99:59:59,999 --> 99:59:59,999
in the minds of backers for the rest

457
99:59:59,999 --> 99:59:59,999
of the campaign. This is what he said,

458
99:59:59,999 --> 99:59:59,999
"Ultimately, whatever we do and don't

459
99:59:59,999 --> 99:59:59,999
figure out, these products will be

460
99:59:59,999 --> 99:59:59,999
available for individual purchase before

461
99:59:59,999 --> 99:59:59,999
the end of the year". The end of 2017.

462
99:59:59,999 --> 99:59:59,999
Kickstarter backers will just be getting

463
99:59:59,999 --> 99:59:59,999
them first. They didn't.

464
99:59:59,999 --> 99:59:59,999
So you remember how I said they were

465
99:59:59,999 --> 99:59:59,999
adding all of these new products, and

466
99:59:59,999 --> 99:59:59,999
either they didn't calculate the

467
99:59:59,999 --> 99:59:59,999
financials to figure out how much they

468
99:59:59,999 --> 99:59:59,999
were gonna cost or they did know, but they

469
99:59:59,999 --> 99:59:59,999
"oh we'll get the money from somewhere"

470
99:59:59,999 --> 99:59:59,999
they kinda figured out how they might get

471
99:59:59,999 --> 99:59:59,999
the money. They tapped into a creator

472
99:59:59,999 --> 99:59:59,999
named Wengie, now back then, there was

473
99:59:59,999 --> 99:59:59,999
a big boom around creators who did DIY

474
99:59:59,999 --> 99:59:59,999
challenge kinds of videos. I'm gonna show

475
99:59:59,999 --> 99:59:59,999
you some of Wengie's thumbnails. She got

476
99:59:59,999 --> 99:59:59,999
tens of millions of views on these videos

477
99:59:59,999 --> 99:59:59,999
Wengie was huge in this space, especially

478
99:59:59,999 --> 99:59:59,999
with kids. At the time, Wengie only had

479
99:59:59,999 --> 99:59:59,999
6 million official subscribers

480
99:59:59,999 --> 99:59:59,999
on her channel, but she had way more

481
99:59:59,999 --> 99:59:59,999
watching her.

482
99:59:59,999 --> 99:59:59,999
Wengie: Hey guys, it's Wengie Welcome back

483
99:59:59,999 --> 99:59:59,999
but today I'm here to make a special

484
99:59:59,999 --> 99:59:59,999
awesome announcement, I'm so excited

485
99:59:59,999 --> 99:59:59,999
to announce this, like I can't even right

486
99:59:59,999 --> 99:59:59,999
now. I'm going to be collaborating with

487
99:59:59,999 --> 99:59:59,999
Lisa Frank and Glamour Dolls on an

488
99:59:59,999 --> 99:59:59,999
eyeshadow palette, like What?! for those

489
99:59:59,999 --> 99:59:59,999
of you who haven't heard about Lisa Frank

490
99:59:59,999 --> 99:59:59,999
she is so amazing. She is, like, literally my childhood.

491
99:59:59,999 --> 99:59:59,999
And her art is all about rainbows,

492
99:59:59,999 --> 99:59:59,999
unicorns, colorful, like

493
99:59:59,999 --> 99:59:59,999
everything I'm about.

494
99:59:59,999 --> 99:59:59,999
Like, her art is my aesthetic, but

495
99:59:59,999 --> 99:59:59,999
the most amazing thing is

496
99:59:59,999 --> 99:59:59,999
you guys get to be involved as well

497
99:59:59,999 --> 99:59:59,999
because you guys are my Wingy-con fam

498
99:59:59,999 --> 99:59:59,999
and if I'm going to work on my first

499
99:59:59,999 --> 99:59:59,999
huge collaboration, 
it's got to be with you guys.

500
99:59:59,999 --> 99:59:59,999
So, I really want you guys to help
contribute to our creative.

501
99:59:59,999 --> 99:59:59,999
Choose the colors with us, 
choose the designs of the pallet.

502
99:59:59,999 --> 99:59:59,999
And we've partnered with
Glamour Dolls Make-up

503
99:59:59,999 --> 99:59:59,999
to make this come alive.

504
99:59:59,999 --> 99:59:59,999
Because they are a high quality, 
vegan, cruelty-free brand.

505
99:59:59,999 --> 99:59:59,999
Not only that,

506
99:59:59,999 --> 99:59:59,999
they make super affordable makeup,

507
99:59:59,999 --> 99:59:59,999
because I want this collaboration 
to be affordable to everyone.

508
99:59:59,999 --> 99:59:59,999
And the great thing
about this whole process

509
99:59:59,999 --> 99:59:59,999
is this was Internationally available
no matter where you are,

510
99:59:59,999 --> 99:59:59,999
you can pre-order this palette.

511
99:59:59,999 --> 99:59:59,999
I'm not a hundred percent
on this timeline, but it seems

512
99:59:59,999 --> 99:59:59,999
like this is when they added more tiers.

513
99:59:59,999 --> 99:59:59,999
They added a seventy dollar tier, 
a one hundred dollar tier,

514
99:59:59,999 --> 99:59:59,999
and two hundred dollar tier,

515
99:59:59,999 --> 99:59:59,999
but what they added that
was the most important thing

516
99:59:59,999 --> 99:59:59,999
that I think really turned everything,

517
99:59:59,999 --> 99:59:59,999
was the additional of the
Trapper Keeper palettes.

518
99:59:59,999 --> 99:59:59,999
These were going to be six pan
eye-shadow palettes that

519
99:59:59,999 --> 99:59:59,999
looked legit like a trapper keeper.

520
99:59:59,999 --> 99:59:59,999
No one had ever seen anything
like this before and the

521
99:59:59,999 --> 99:59:59,999
nostalgia overload. Oh my gosh. 
People lost their minds when

522
99:59:59,999 --> 99:59:59,999
they were thinking, 
"Oh my gosh, a trapper keeper

523
99:59:59,999 --> 99:59:59,999
eye-shadow palette, I need to have this 
in my life!"

524
99:59:59,999 --> 99:59:59,999
So, along with Wengie
trapper keeper palette

525
99:59:59,999 --> 99:59:59,999
there would be a naturally glam
palette and a bold a bright palette.

526
99:59:59,999 --> 99:59:59,999
All adorned with Lisa Frank artwork.

527
99:59:59,999 --> 99:59:59,999
Just an hour before the kickstarted ended,

528
99:59:59,999 --> 99:59:59,999
Glamour Dolls made another promise.

529
99:59:59,999 --> 99:59:59,999
They said that everybody, thanks 
to their participation,

530
99:59:59,999 --> 99:59:59,999
anybody that participated in the 
Kickstarter was going to get a goody bag.

531
99:59:59,999 --> 99:59:59,999
What was in the goody bag?
No idea - no one ever got it.

532
99:59:59,999 --> 99:59:59,999
But they promised, they said 
"There's gonna be a goody bag added,

533
99:59:59,999 --> 99:59:59,999
thank you so much for backing 
this project.":

534
99:59:59,999 --> 99:59:59,999
According to the community,
at the time, it looked like before

535
99:59:59,999 --> 99:59:59,999
Wengie launched her video, 
they were at about

536
99:59:59,999 --> 99:59:59,999
two hundred fifty thousand dollars 
in pledges.

537
99:59:59,999 --> 99:59:59,999
After Wendgie launched her video, 
they reached their peak

538
99:59:59,999 --> 99:59:59,999
at three hundred seventy thousand dollars
and almost six thousand people.

539
99:59:59,999 --> 99:59:59,999
That was an average of about sixty two
dollars spent per backer.

540
99:59:59,999 --> 99:59:59,999
The one hundred dollar tier got everything
from the collection.

541
99:59:59,999 --> 99:59:59,999
And the two hundred dollar tier got two
sets of everything in the collection.

542
99:59:59,999 --> 99:59:59,999
Now me not having a ton of money, 
at the time, and being a procrastinator

543
99:59:59,999 --> 99:59:59,999
I waited until the last minute to
back this campaign.

544
99:59:59,999 --> 99:59:59,999
So I joined in at the very last moment
in the very last day of the campaign

545
99:59:59,999 --> 99:59:59,999
at the seventy dollar level, so I paid 
seventy dollars plus five dollar shipping.

546
99:59:59,999 --> 99:59:59,999
And I will tell you, I was most excited
about those dang trapper keeper palettes.

547
99:59:59,999 --> 99:59:59,999
So excited about those things!

548
99:59:59,999 --> 99:59:59,999
And I was excited, after I saw the drawing
I was excited about the nail polishes.

549
99:59:59,999 --> 99:59:59,999
They looked really cool. I'd never seen
anything quite like that.

550
99:59:59,999 --> 99:59:59,999
And I wanted to review it for the channel,

551
99:59:59,999 --> 99:59:59,999
I was excited to talk to you all about it.

552
99:59:59,999 --> 99:59:59,999
Was it good quality along with
being really cute?

553
99:59:59,999 --> 99:59:59,999
I wanted to let you know.

554
99:59:59,999 --> 99:59:59,999
[music]

555
99:59:59,999 --> 99:59:59,999
Then something really weird happened.

556
99:59:59,999 --> 99:59:59,999
Because, at the time, I was really in to 
subscription boxes, I got a ton of them.

557
99:59:59,999 --> 99:59:59,999
I got my Ipsy bag, and I got this in it.

558
99:59:59,999 --> 99:59:59,999
Yes, I still have it.

559
99:59:59,999 --> 99:59:59,999
This is the Lisa Frank blush brush.

560
99:59:59,999 --> 99:59:59,999
What?

561
99:59:59,999 --> 99:59:59,999
Why-why am I getting this in an Ipsy bag?

562
99:59:59,999 --> 99:59:59,999
Let me go ahead and show you,

563
99:59:59,999 --> 99:59:59,999
it is super super freaking cute.

564
99:59:59,999 --> 99:59:59,999
there is a little line here,
where the image connects,

565
99:59:59,999 --> 99:59:59,999
but overall it's just a very cute design.

566
99:59:59,999 --> 99:59:59,999
I will show you though that the, ya know,
it is a little wiggly,

567
99:59:59,999 --> 99:59:59,999
it's not great quality, but 
at the time,

568
99:59:59,999 --> 99:59:59,999
I was more just confused. 
We are all super confused

569
99:59:59,999 --> 99:59:59,999
on what is happening and why
the Lisa Frank blush brushes are in Ipsy.

570
99:59:59,999 --> 99:59:59,999
You guys! I'm so excited!

571
99:59:59,999 --> 99:59:59,999
I saw that this might be a possibility,
something you could get in your bag,

572
99:59:59,999 --> 99:59:59,999
and I got it! I'm so excited!

573
99:59:59,999 --> 99:59:59,999
The fourth grader in my is, like, 
jumping up and down, she has

574
99:59:59,999 --> 99:59:59,999
her Lisa Frank trapper keeper like 
in the air.

575
99:59:59,999 --> 99:59:59,999
This is a Lisa Frank inspired brush!

576
99:59:59,999 --> 99:59:59,999
Look at this thing! 
Look [laughs] at this thing!

577
99:59:59,999 --> 99:59:59,999
There's magical, like, unicorns
on the handle.

578
99:59:59,999 --> 99:59:59,999
And it is pink, and vibrant, 
and blue, and green,

579
99:59:59,999 --> 99:59:59,999
and all sorts of magical colors.

580
99:59:59,999 --> 99:59:59,999
If I would've had this in fourth grade
I would've been the coolest kid around

581
99:59:59,999 --> 99:59:59,999
I would've been like, "yes, I'm putting
on my fake blush with my [laughs]

582
99:59:59,999 --> 99:59:59,999
Lisa Frank blush brush. 
Thank you very much."

583
99:59:59,999 --> 99:59:59,999
Guys, I'm completely serious, I had
the trapper keeper, I had the folders,

584
99:59:59,999 --> 99:59:59,999
I had the pencils, I had the little, like
pencil holder. I had everything -

585
99:59:59,999 --> 99:59:59,999
everything Lisa Frank.

586
99:59:59,999 --> 99:59:59,999
When I was in fourth grade, that was like,
the only way to be cool was to have

587
99:59:59,999 --> 99:59:59,999
multicolored rainbow cheetahs
on your trapper keeper.

588
99:59:59,999 --> 99:59:59,999
And now I am twentyfour yearold woman with
a rainbow unicorn brush and I love it.

589
99:59:59,999 --> 99:59:59,999
But it does make sense, 
it will make sense

590
99:59:59,999 --> 99:59:59,999
I'm gonna get there.

591
99:59:59,999 --> 99:59:59,999
About a month after the kickstarter ended, 
there was a red flag.

592
99:59:59,999 --> 99:59:59,999
Besides the red flag of the 
blush brush being in Ipsy bags and

593
99:59:59,999 --> 99:59:59,999
them not telling us that this could happen,

594
99:59:59,999 --> 99:59:59,999
this was another major red flag that we
probably should've seen.

595
99:59:59,999 --> 99:59:59,999
What they posted to the kickstarter 
was basically about lessons that they

596
99:59:59,999 --> 99:59:59,999
had learned so far.

597
99:59:59,999 --> 99:59:59,999
This is what they said:

598
99:59:59,999 --> 99:59:59,999
"Lisa knows how much we've got in the 
works, but her advice was to

599
99:59:59,999 --> 99:59:59,999
stop and focus on a few things with
high production quality rather than

600
99:59:59,999 --> 99:59:59,999
trying to do everything at once.

601
99:59:59,999 --> 99:59:59,999
Our friends at Kickstarter gave us
some very similar advice-

602
99:59:59,999 --> 99:59:59,999
this is a marathon, not a sprint.

603
99:59:59,999 --> 99:59:59,999
We've taken it to heart, and stopped, gone
back to the lab and made sure that the

604
99:59:59,999 --> 99:59:59,999
next few weeks are going to run smoothly
and be everything that we promised. "

605
99:59:59,999 --> 99:59:59,999
So ever body, Lisa Frank, Kickstarter, 
every body's telling Glamour Dolls

606
99:59:59,999 --> 99:59:59,999
you're doing too much. Stop.

607
99:59:59,999 --> 99:59:59,999
You have made too many promises
and you are going to just lose everything

608
99:59:59,999 --> 99:59:59,999
slow down, figure out how you're going to

609
99:59:59,999 --> 99:59:59,999
just get a couple of high quality products
out and then worry about the rest,

610
99:59:59,999 --> 99:59:59,999
but the thing is; is on the Kickstarter
page, it had said 'estimated deliver of

611
99:59:59,999 --> 99:59:59,999
September of 2017,

612
99:59:59,999 --> 99:59:59,999
So we are now the beginning of May. 
June, July, August, Semptember,

613
99:59:59,999 --> 99:59:59,999
that's four months until the estimated
deliver date of the products.

614
99:59:59,999 --> 99:59:59,999
Now, I didn't know at the time a lot
about production, I had no idea,

615
99:59:59,999 --> 99:59:59,999
so I didn't know that was 
freaking impossible.

616
99:59:59,999 --> 99:59:59,999
[scoff[

617
99:59:59,999 --> 99:59:59,999
I don't think a lot of us knew that 
that was freaking impossible,

618
99:59:59,999 --> 99:59:59,999
but it was freaking impossible.

619
99:59:59,999 --> 99:59:59,999
But Glamour Dolls didn't tell us 
it was freaking impossible,

620
99:59:59,999 --> 99:59:59,999
oh no, they made us think it was
we were getting our stuff in September

621
99:59:59,999 --> 99:59:59,999
because, remember, at this point, 
they've got thirteen products

622
99:59:59,999 --> 99:59:59,999
that they've promised us,

623
99:59:59,999 --> 99:59:59,999
including counting each nail polish
as one product.

624
99:59:59,999 --> 99:59:59,999
And then, on top of that, 
they had promised us

625
99:59:59,999 --> 99:59:59,999
that they would add in a Lisa Frank 
designed nail file, so that made it

626
99:59:59,999 --> 99:59:59,999
fourteen products that they needed
to give us, in four months.

627
99:59:59,999 --> 99:59:59,999
[eh-eh]

628
99:59:59,999 --> 99:59:59,999
Because we didn't realize as backers,

629
99:59:59,999 --> 99:59:59,999
that Lisa was designing all of this stuff
from scratch.

630
99:59:59,999 --> 99:59:59,999
Why in the world, she was not using 
existing artwork, I have no freaking clue.

631
99:59:59,999 --> 99:59:59,999
I still don't know why she didn't 
use existing artwork.

632
99:59:59,999 --> 99:59:59,999
And in hindsight, this is why hindsight 
is twenty - twenty.

633
99:59:59,999 --> 99:59:59,999
Glamour Dolls had to have know there was 
no way in hell

634
99:59:59,999 --> 99:59:59,999
we were getting this stuff by September
but they didn't tell us that.

635
99:59:59,999 --> 99:59:59,999
They even went so far as people saying
it was their birthday in September

636
99:59:59,999 --> 99:59:59,999
and they were so excited to get 
Glamour Doll's products for their birthday

637
99:59:59,999 --> 99:59:59,999
and Glamour Doll's like "yaaayy, 
we're so excited for you to get them too!"

638
99:59:59,999 --> 99:59:59,999
They knew darn well those people were 
not getting those products

639
99:59:59,999 --> 99:59:59,999
for their birthday.

640
99:59:59,999 --> 99:59:59,999
In May of 2017, the surveys continued

641
99:59:59,999 --> 99:59:59,999
They started really asking us our opinions
on how we wanted things to be done.

642
99:59:59,999 --> 99:59:59,999
And we started seeing actual product
coming together

643
99:59:59,999 --> 99:59:59,999
and they sent a picture of this unicorn 
lippy- it was a lip balm

644
99:59:59,999 --> 99:59:59,999
and it was a unicorn, and it was so 
freaking cute in this little

645
99:59:59,999 --> 99:59:59,999
empty white box. Of course it was a white
box, because Lisa hadn't designed the

646
99:59:59,999 --> 99:59:59,999
artwork yet, but they were like,

647
99:59:59,999 --> 99:59:59,999
"yes look at this draft of this unicorn,
it's so cute!"

648
99:59:59,999 --> 99:59:59,999
And then they sent over the picture
of the vegan leather make-up bag

649
99:59:59,999 --> 99:59:59,999
also so cute! Really cute little zipper, 
that was like a rainbow, and it was white,

650
99:59:59,999 --> 99:59:59,999
of course, because again, Lisa hadn't 
designed the artwork yet.

651
99:59:59,999 --> 99:59:59,999
We also got a final look at the upcoming
crease brush, now keep in mind,

652
99:59:59,999 --> 99:59:59,999
that the blush brush that was already 
sent out to Ipsy people, and this

653
99:59:59,999 --> 99:59:59,999
crease brush, were only going to be 
shipped to the highest tear backers.

654
99:59:59,999 --> 99:59:59,999
The 100 dollar level, and the 200 dollar
level. This is going to be important

655
99:59:59,999 --> 99:59:59,999
in just a moment.

656
99:59:59,999 --> 99:59:59,999
In June, we get another in hindsight
red-flag, because Glamour Dolls

657
99:59:59,999 --> 99:59:59,999
opened up another way to buy items from 
the collection from a site called 'backer kit'

658
99:59:59,999 --> 99:59:59,999
and on Backer Kit, you could order product
individually to be added to your box

659
99:59:59,999 --> 99:59:59,999
when all of your stuff shipped.

660
99:59:59,999 --> 99:59:59,999
It was also a way for people who hadn't
been part of the kickstarter

661
99:59:59,999 --> 99:59:59,999
to get on the action and
order the products.

662
99:59:59,999 --> 99:59:59,999
If you did happen to order the angled
blush brush from Backer Kit

663
99:59:59,999 --> 99:59:59,999
those blush brushes did go out

664
99:59:59,999 --> 99:59:59,999
but the 100 dollar and 200 dollar people, 
still didn't have a blush brush.

665
99:59:59,999 --> 99:59:59,999
Unless they got it in their Ipsy bag, 
then they had a blush brush.

666
99:59:59,999 --> 99:59:59,999
And if they were 200 dollar tear,

667
99:59:59,999 --> 99:59:59,999
they were gonna end up with 3 
blush brushes by the end of it,

668
99:59:59,999 --> 99:59:59,999
if they also got it in Ipsy.

669
99:59:59,999 --> 99:59:59,999
And in June, Backers got a sneak peak
of a single eye shadow

670
99:59:59,999 --> 99:59:59,999
and a bronzer - we are almost there

671
99:59:59,999 --> 99:59:59,999
of the big debacle with the bronzer 
and the eye shadow.

672
99:59:59,999 --> 99:59:59,999
That's a whole 'nother thing -
we're almost there.

673
99:59:59,999 --> 99:59:59,999
Throughout June we also got sneaks of the
Trapper Keeper palate -

674
99:59:59,999 --> 99:59:59,999
who are so excited! The draft of the
actual product packaging.

675
99:59:59,999 --> 99:59:59,999
We also got sneaks of the 
matte mousse swatches,

676
99:59:59,999 --> 99:59:59,999
we also got information about what the
nail polish colors were gonna look like,

677
99:59:59,999 --> 99:59:59,999
I mean they are giving us pieces and 
pieces, and pieces,

678
99:59:59,999 --> 99:59:59,999
of 'this is coming, this is coming, 
this is what we're working on.'

679
99:59:59,999 --> 99:59:59,999
They really did show us a lot!

680
99:59:59,999 --> 99:59:59,999
But one thing you'll notice, 
if you listen carefully to this video

681
99:59:59,999 --> 99:59:59,999
of this nail polish swatches,

682
99:59:59,999 --> 99:59:59,999
is somebody in the background
says something about Hot Topic.

683
99:59:59,999 --> 99:59:59,999
[inaudible]

684
99:59:59,999 --> 99:59:59,999
That's gonna be another piece.

685
99:59:59,999 --> 99:59:59,999
[laughs]

686
99:59:59,999 --> 99:59:59,999
Hang tight.

687
99:59:59,999 --> 99:59:59,999
They also said that everything was
still on track for shipping in September

688
99:59:59,999 --> 99:59:59,999
in three months!

689
99:59:59,999 --> 99:59:59,999
How are they telling us this?

690
99:59:59,999 --> 99:59:59,999
They lied to us! They outright lied to us!
They had to have known, darn well,

691
99:59:59,999 --> 99:59:59,999
we weren't getting shit in September.

692
99:59:59,999 --> 99:59:59,999
Because at this point nobody had even
gotten on this digital background yet,

693
99:59:59,999 --> 99:59:59,999
that should've been the easiest
thing to do.

694
99:59:59,999 --> 99:59:59,999
You have a piece of art, you send it out as
a background,-you just digitally send it

695
99:59:59,999 --> 99:59:59,999
you don't even have to mail anything!

696
99:59:59,999 --> 99:59:59,999
you don't even have to create a
physical product!

697
99:59:59,999 --> 99:59:59,999
It's literally just a piece of
art e-mailed, that's it!

698
99:59:59,999 --> 99:59:59,999
They didn't even make that yet.

699
99:59:59,999 --> 99:59:59,999
Here comes another red flag.
Are you ready?

700
99:59:59,999 --> 99:59:59,999
In July, they started selling that crease
brush that was supposed to go to the

701
99:59:59,999 --> 99:59:59,999
top tear backers, they started 
selling it on their website for 4.99

702
99:59:59,999 --> 99:59:59,999
and according to Popsugar, it 
sold out immediately

703
99:59:59,999 --> 99:59:59,999
at the beginning of July, and
then restocked in the middle of July

704
99:59:59,999 --> 99:59:59,999
So this is what I think happened,

705
99:59:59,999 --> 99:59:59,999
because, of course, you can't sell out
and then restock two weeks later

706
99:59:59,999 --> 99:59:59,999
from a true sell out. You have to 
order more! They didn't sell out!

707
99:59:59,999 --> 99:59:59,999
What they did, I think, is they 
had a number of extra brushes

708
99:59:59,999 --> 99:59:59,999
beyond what people had, what they 
had, you know, allocated to send out.

709
99:59:59,999 --> 99:59:59,999
So they sold those brushes, and then
they realized they were selling out so fast

710
99:59:59,999 --> 99:59:59,999
they sold the backer's brushes.

711
99:59:59,999 --> 99:59:59,999
I guess, figuring they 
would just make more.

712
99:59:59,999 --> 99:59:59,999
And they would just send more out later,
I don't know.

713
99:59:59,999 --> 99:59:59,999
So while all of this has happened, 
Glamour Dolls is continually and

714
99:59:59,999 --> 99:59:59,999
constantly involving the backers in 
the development process

715
99:59:59,999 --> 99:59:59,999
of everything. We're watching everything
go down, and I will honestly tell you...

716
99:59:59,999 --> 99:59:59,999
I kinda tuned out, I was like, "I don't 
even freakin' care" like,

717
99:59:59,999 --> 99:59:59,999
I don't care what thin- I just want the 
products! Like, I participated

718
99:59:59,999 --> 99:59:59,999
in a couple of surveys, but after that, 
I just stopped reading e-mails.

719
99:59:59,999 --> 99:59:59,999
I was like, I don't care! I don't care 
about all of this, it's too much!

720
99:59:59,999 --> 99:59:59,999
It's just- send me the products!

721
99:59:59,999 --> 99:59:59,999
I don't care what ya'll decide. It's j- 
it's fine - it's whatever.

722
99:59:59,999 --> 99:59:59,999
So I kinda tuned out at this point.

723
99:59:59,999 --> 99:59:59,999
But a lot of people were very invested
in all of these choices.

724
99:59:59,999 --> 99:59:59,999
The backers even started arguing
amongst each other,

725
99:59:59,999 --> 99:59:59,999
where some people were being a little
harsh about the designs,

726
99:59:59,999 --> 99:59:59,999
like with the trapper keeper palate, 
saying that the mirror was too small

727
99:59:59,999 --> 99:59:59,999
and can you make the mirror bigger, 
people were complaining that there

728
99:59:59,999 --> 99:59:59,999
were too many unicorns. Like, and then
some people, just being like,

729
99:59:59,999 --> 99:59:59,999
jus-just-what did you expect, 
it's Lisa Frank.

730
99:59:59,999 --> 99:59:59,999
Just let them do the thing.