WEBVTT 99:59:59.999 --> 99:59:59.999 Y'all when I started researching for this 99:59:59.999 --> 99:59:59.999 video I honestly thought it was going to 99:59:59.999 --> 99:59:59.999 be faster 99:59:59.999 --> 99:59:59.999 huh 99:59:59.999 --> 99:59:59.999 I thought I knew everything I genuinely 99:59:59.999 --> 99:59:59.999 did I was a backer for the Lisa Frank 99:59:59.999 --> 99:59:59.999 Glamour Dolls campaign back in 2017 99:59:59.999 --> 99:59:59.999 I really thought I knew the story 99:59:59.999 --> 99:59:59.999 I saw other peoples videos on it 99:59:59.999 --> 99:59:59.999 and I was in it, I did 99:59:59.999 --> 99:59:59.999 all of the things, I was part of it. 99:59:59.999 --> 99:59:59.999 My friend, oh-my gosh, I did not know. 99:59:59.999 --> 99:59:59.999 There was so much that I did not know 99:59:59.999 --> 99:59:59.999 It is so fucked up, like I am just- 99:59:59.999 --> 99:59:59.999 I am absolutely blown away. 99:59:59.999 --> 99:59:59.999 Because the thing is, the more I started 99:59:59.999 --> 99:59:59.999 looking into it, the more things that I found 99:59:59.999 --> 99:59:59.999 And the more connections I was making 99:59:59.999 --> 99:59:59.999 And I was like oh my gosh. 99:59:59.999 --> 99:59:59.999 This is a story, my friend. 99:59:59.999 --> 99:59:59.999 There is so much that happened 99:59:59.999 --> 99:59:59.999 in the Lisa Frank Glamour Dolls Collab 99:59:59.999 --> 99:59:59.999 That we did not know, because everything 99:59:59.999 --> 99:59:59.999 wasn't laid out through hindsight 99:59:59.999 --> 99:59:59.999 we know hindsight is 20/20. 99:59:59.999 --> 99:59:59.999 Now we're seeing 20/20 my friend. 99:59:59.999 --> 99:59:59.999 And the rainbows are not rainbowing, 99:59:59.999 --> 99:59:59.999 and the unicorns and the peguseseses, and 99:59:59.999 --> 99:59:59.999 they're not, it's not good, it's very bad. 99:59:59.999 --> 99:59:59.999 So if you are ready, to go on this 99:59:59.999 --> 99:59:59.999 wild journey with me 99:59:59.999 --> 99:59:59.999 This is Behind the Controversy. 99:59:59.999 --> 99:59:59.999 And its starting right now. 99:59:59.999 --> 99:59:59.999 [Music] 99:59:59.999 --> 99:59:59.999 I would dare to say, pretty much 99:59:59.999 --> 99:59:59.999 everybody watching this video 99:59:59.999 --> 99:59:59.999 has been online and seen something 99:59:59.999 --> 99:59:59.999 that you never intended to purchase, 99:59:59.999 --> 99:59:59.999 but you had that impulse feeling. 99:59:59.999 --> 99:59:59.999 You had that feeling because, 99:59:59.999 --> 99:59:59.999 for some reason, you didn't know 99:59:59.999 --> 99:59:59.999 that you needed this, 99:59:59.999 --> 99:59:59.999 and you needed to buy it. 99:59:59.999 --> 99:59:59.999 Maybe it solves some kind of problem 99:59:59.999 --> 99:59:59.999 in your life, maybe it was some kind of 99:59:59.999 --> 99:59:59.999 advancement on something you already knew 99:59:59.999 --> 99:59:59.999 or maybe it was due to nostalgia. 99:59:59.999 --> 99:59:59.999 Something that reminded you of your childhood 99:59:59.999 --> 99:59:59.999 or just when you were younger, 99:59:59.999 --> 99:59:59.999 something that made you feel happy, 99:59:59.999 --> 99:59:59.999 during that time. 99:59:59.999 --> 99:59:59.999 And maybe its even something that made 99:59:59.999 --> 99:59:59.999 an entire generation feel happy. 99:59:59.999 --> 99:59:59.999 That's the feeling that the backers had 99:59:59.999 --> 99:59:59.999 when we saw that Lisa Frank was 99:59:59.999 --> 99:59:59.999 coming out with makeup with a company 99:59:59.999 --> 99:59:59.999 named Glamour Dolls. 99:59:59.999 --> 99:59:59.999 Now we did not, a lot of us had never 99:59:59.999 --> 99:59:59.999 heard of Glamour Dolls. 99:59:59.999 --> 99:59:59.999 Imma be 100%, I'd never heard of 99:59:59.999 --> 99:59:59.999 Glamour Dolls before. 99:59:59.999 --> 99:59:59.999 But I had heard of Lisa Frank. 99:59:59.999 --> 99:59:59.999 And I was freaking out because 99:59:59.999 --> 99:59:59.999 I was a sticker collector. 99:59:59.999 --> 99:59:59.999 I-I will tell you though, 99:59:59.999 --> 99:59:59.999 the scratch-and-sniff stickers 99:59:59.999 --> 99:59:59.999 were my favorite, but Lisa Frank 99:59:59.999 --> 99:59:59.999 stickers were super cool too. 99:59:59.999 --> 99:59:59.999 They were very very popular, 99:59:59.999 --> 99:59:59.999 and that's the way it was 99:59:59.999 --> 99:59:59.999 for a lot of people that were GenX 99:59:59.999 --> 99:59:59.999 or older millennials. 99:59:59.999 --> 99:59:59.999 Mostly, probably mid-millennials as well. 99:59:59.999 --> 99:59:59.999 If it wasn't the stickers, 99:59:59.999 --> 99:59:59.999 maybe it was the school supplies. 99:59:59.999 --> 99:59:59.999 Because Trapper Keepers were a thing. 99:59:59.999 --> 99:59:59.999 It was not just a regular notebook. 99:59:59.999 --> 99:59:59.999 It was a cool notebook. 99:59:59.999 --> 99:59:59.999 And they were kind of pricey, 99:59:59.999 --> 99:59:59.999 so if you had a Lisa Frank Trapper Keeper, 99:59:59.999 --> 99:59:59.999 you were cool. 99:59:59.999 --> 99:59:59.999 Or if you were like me, you had a knock-off 99:59:59.999 --> 99:59:59.999 version from K-mart, which made you 99:59:59.999 --> 99:59:59.999 moderately cool. Not really. 99:59:59.999 --> 99:59:59.999 But we pretended we were. 99:59:59.999 --> 99:59:59.999 "I'll never forget the day 99:59:59.999 --> 99:59:59.999 I got stuck on Lisa Frank. 99:59:59.999 --> 99:59:59.999 The stickers were so cool, the colors 99:59:59.999 --> 99:59:59.999 were awesome. 99:59:59.999 --> 99:59:59.999 I gotta find more. So go to the store, 99:59:59.999 --> 99:59:59.999 And WOW, there's tons of awesome 99:59:59.999 --> 99:59:59.999 Lisa Frank stuff. I gotta have it! 99:59:59.999 --> 99:59:59.999 What more can I say? 99:59:59.999 --> 99:59:59.999 Pretty soon my friends, Ashley and Lindsay 99:59:59.999 --> 99:59:59.999 are going Lisa Frank Crazy too." 99:59:59.999 --> 99:59:59.999 And like I mentioned earlier, the company 99:59:59.999 --> 99:59:59.999 that started all of this wasn't super 99:59:59.999 --> 99:59:59.999 well known. They're called Glamour Dolls, 99:59:59.999 --> 99:59:59.999 so they had to get their name out there 99:59:59.999 --> 99:59:59.999 somehow, so they used an uber popular 99:59:59.999 --> 99:59:59.999 youtuber, at the time, 99:59:59.999 --> 99:59:59.999 named Candy Johnson. 99:59:59.999 --> 99:59:59.999 And Candy Johnson was the perfect influencer 99:59:59.999 --> 99:59:59.999 for this campaign. 99:59:59.999 --> 99:59:59.999 I don't even know if we were calling 99:59:59.999 --> 99:59:59.999 people influencers at that point. 99:59:59.999 --> 99:59:59.999 But anyway, my point is that Candy Johnson 99:59:59.999 --> 99:59:59.999 was top of her game. Everybody freaking 99:59:59.999 --> 99:59:59.999 loved Candy, she was like the sweetest, 99:59:59.999 --> 99:59:59.999 sweetest, kindest person. 99:59:59.999 --> 99:59:59.999 And she has this really light voice. 99:59:59.999 --> 99:59:59.999 And everybody freakin' loved Candy. 99:59:59.999 --> 99:59:59.999 "Hi guys, 2016 is behind us, but 99:59:59.999 --> 99:59:59.999 I am gonna share with you 99:59:59.999 --> 99:59:59.999 my Best in Beauty of 2016. 99:59:59.999 --> 99:59:59.999 Make sure if you have not subscribed, 99:59:59.999 --> 99:59:59.999 subscribe, join the family, 99:59:59.999 --> 99:59:59.999 become a Candy Corn. Candy Corn, 99:59:59.999 --> 99:59:59.999 like a Unicorn, but like candy corn, 99:59:59.999 --> 99:59:59.999 I don't know, I'll have to think 99:59:59.999 --> 99:59:59.999 about that one. 99:59:59.999 --> 99:59:59.999 And follow me on Snapchat, Twitter, 99:59:59.999 --> 99:59:59.999 Instagram, Facebook for all kinds of 99:59:59.999 --> 99:59:59.999 different and awesome things." 99:59:59.999 --> 99:59:59.999 So when Candy announced the collaboration 99:59:59.999 --> 99:59:59.999 between Glamour Dolls and Lisa Frank, 99:59:59.999 --> 99:59:59.999 people lost their minds, they opened 99:59:59.999 --> 99:59:59.999 their wallets to the tune of over $300,000 99:59:59.999 --> 99:59:59.999 Almost 6,000 people backed this project. 99:59:59.999 --> 99:59:59.999 Now, if you don't know what 99:59:59.999 --> 99:59:59.999 I'm talking about as far as Kickstarter 99:59:59.999 --> 99:59:59.999 and "backing" a project, 99:59:59.999 --> 99:59:59.999 basically, it's kind of like a GoFundMe-ish 99:59:59.999 --> 99:59:59.999 kind of thing, but for a business. 99:59:59.999 --> 99:59:59.999 So the business wants to make a product, 99:59:59.999 --> 99:59:59.999 but they don't have the money, 99:59:59.999 --> 99:59:59.999 so they go and they tell people 99:59:59.999 --> 99:59:59.999 "Hey, we wanna make this product, 99:59:59.999 --> 99:59:59.999 if you back us, if you give us money 99:59:59.999 --> 99:59:59.999 at different tiers, you'll get X products 99:59:59.999 --> 99:59:59.999 for helping us to create the product." 99:59:59.999 --> 99:59:59.999 This story has been told many times before. 99:59:59.999 --> 99:59:59.999 But I don't think it has been told 99:59:59.999 --> 99:59:59.999 in this way, because what I'm gonna 99:59:59.999 --> 99:59:59.999 focus on in this video is the point of view 99:59:59.999 --> 99:59:59.999 of the backers. What was it like to be 99:59:59.999 --> 99:59:59.999 a backer from the beginning, and what 99:59:59.999 --> 99:59:59.999 kind of tactics did Glamour Dolls use 99:59:59.999 --> 99:59:59.999 to keep us hanging on for well over a year. 99:59:59.999 --> 99:59:59.999 Where many, many people, including me, 99:59:59.999 --> 99:59:59.999 did not ask for refunds even after 99:59:59.999 --> 99:59:59.999 they were over a year late in sending out 99:59:59.999 --> 99:59:59.999 products. 99:59:59.999 --> 99:59:59.999 Some of you are probably sitting there 99:59:59.999 --> 99:59:59.999 thinking, like, "why didn't you know?" 99:59:59.999 --> 99:59:59.999 like, "why didn't you see the red flags?" 99:59:59.999 --> 99:59:59.999 Like, "what happened?" 99:59:59.999 --> 99:59:59.999 I'm going to tell you. 99:59:59.999 --> 99:59:59.999 I'm going to share with you what they 99:59:59.999 --> 99:59:59.999 did to us. 99:59:59.999 --> 99:59:59.999 I'm pointing down because of a 22 page 99:59:59.999 --> 99:59:59.999 script here with all the fucked-up shit 99:59:59.999 --> 99:59:59.999 that they did. 99:59:59.999 --> 99:59:59.999 Because, if you haven't figured it out yet 99:59:59.999 --> 99:59:59.999 Yea, we didn't get anything. 99:59:59.999 --> 99:59:59.999 [wheeze] Well some people got a little bit, 99:59:59.999 --> 99:59:59.999 but I didn't get anything 99:59:59.999 --> 99:59:59.999 And the vast majority of people got 99:59:59.999 --> 99:59:59.999 absolutely nothing, the people that did 99:59:59.999 --> 99:59:59.999 get things, got very very little. 99:59:59.999 --> 99:59:59.999 It's layered. It's multi-layered. 99:59:59.999 --> 99:59:59.999 So lets just jump in to the very beginning 99:59:59.999 --> 99:59:59.999 which was the start of the Kickstarter 99:59:59.999 --> 99:59:59.999 in February of 2017. 99:59:59.999 --> 99:59:59.999 [Music] 99:59:59.999 --> 99:59:59.999 Something you might want to remember 99:59:59.999 --> 99:59:59.999 about 2017 was that we didn't have 99:59:59.999 --> 99:59:59.999 the inundation of weird collabs, 99:59:59.999 --> 99:59:59.999 like we do now, I mean, 99:59:59.999 --> 99:59:59.999 the Glamlite Pizza palette was still about 99:59:59.999 --> 99:59:59.999 a year away, and that one broke 99:59:59.999 --> 99:59:59.999 the internet. 99:59:59.999 --> 99:59:59.999 It was like the first really weird collab 99:59:59.999 --> 99:59:59.999 that people were like "that's odd, but 99:59:59.999 --> 99:59:59.999 also kind of cool". 99:59:59.999 --> 99:59:59.999 The kind of collabs we were getting 99:59:59.999 --> 99:59:59.999 at the time were things like 99:59:59.999 --> 99:59:59.999 Wonder Woman and Luxie 99:59:59.999 --> 99:59:59.999 and PUR and the Trolls Movie. 99:59:59.999 --> 99:59:59.999 A makeup collaboration with Lisa Frank 99:59:59.999 --> 99:59:59.999 had literally never been done before, 99:59:59.999 --> 99:59:59.999 so people, naturally, were very excited 99:59:59.999 --> 99:59:59.999 due to that strong feeling of nostalgia. 99:59:59.999 --> 99:59:59.999 The Kickstarter launches with a maximum 99:59:59.999 --> 99:59:59.999 bid of 40 dollars to get a few products 99:59:59.999 --> 99:59:59.999 and a goal of 30,000 dollars. 99:59:59.999 --> 99:59:59.999 And the lowest buy-in to get something was 99:59:59.999 --> 99:59:59.999 pretty cheap, at 5 dollars for what they 99:59:59.999 --> 99:59:59.999 called, a digital background. 99:59:59.999 --> 99:59:59.999 It was an image that you could use as your 99:59:59.999 --> 99:59:59.999 background on your phone, 99:59:59.999 --> 99:59:59.999 or on your computer, or whatever. 99:59:59.999 --> 99:59:59.999 The kickstarter ran for 45 days 99:59:59.999 --> 99:59:59.999 from February 16, 2017, to April 2, 2017. 99:59:59.999 --> 99:59:59.999 It's also important to talk about the fact 99:59:59.999 --> 99:59:59.999 that Glamour Dolls said that backers 99:59:59.999 --> 99:59:59.999 would have a say in the products 99:59:59.999 --> 99:59:59.999 being created. 99:59:59.999 --> 99:59:59.999 That there would be polling and voting 99:59:59.999 --> 99:59:59.999 and people would get sneak peaks, 99:59:59.999 --> 99:59:59.999 people would also get the products 99:59:59.999 --> 99:59:59.999 at a discount, because the products 99:59:59.999 --> 99:59:59.999 would eventually end up at retailers 99:59:59.999 --> 99:59:59.999 but the backers, because you bought 99:59:59.999 --> 99:59:59.999 in a bundle, would get things cheaper 99:59:59.999 --> 99:59:59.999 than you would get if you bought 99:59:59.999 --> 99:59:59.999 the products individually. 99:59:59.999 --> 99:59:59.999 Just 3 days into the campaign, 99:59:59.999 --> 99:59:59.999 Glamour Dolls posted their update. 99:59:59.999 --> 99:59:59.999 They were so so excited. 99:59:59.999 --> 99:59:59.999 They said that Lisa was "opening 99:59:59.999 --> 99:59:59.999 her vault and would be sending 99:59:59.999 --> 99:59:59.999 1000 vintage goodies to be included, 99:59:59.999 --> 99:59:59.999 for the first 1000 backers". 99:59:59.999 --> 99:59:59.999 They promised a second treat, 99:59:59.999 --> 99:59:59.999 if they hit 2000 backers, and Lisa 99:59:59.999 --> 99:59:59.999 had something really special planned 99:59:59.999 --> 99:59:59.999 if they made it to 10,000. 99:59:59.999 --> 99:59:59.999 They're just hyping the heck out of the 99:59:59.999 --> 99:59:59.999 backers, because they also promised 99:59:59.999 --> 99:59:59.999 something called "stretch rewards". 99:59:59.999 --> 99:59:59.999 And they way they described it is not 99:59:59.999 --> 99:59:59.999 how it turned out. 99:59:59.999 --> 99:59:59.999 Basically, what they said is that 99:59:59.999 --> 99:59:59.999 if the backers, as a community, complete 99:59:59.999 --> 99:59:59.999 a set of challenges, that something will 99:59:59.999 --> 99:59:59.999 be unlocked, and this something was going 99:59:59.999 --> 99:59:59.999 to be very very exciting. 99:59:59.999 --> 99:59:59.999 Challenges included tasks like creating 99:59:59.999 --> 99:59:59.999 a Lisa Frank-inspired makeup look 99:59:59.999 --> 99:59:59.999 and taking a picture of it, writing a rap 99:59:59.999 --> 99:59:59.999 about Glitter and tweeting it, and they 99:59:59.999 --> 99:59:59.999 even had a challenge where a person 99:59:59.999 --> 99:59:59.999 had to create a foil unicorn horn and put 99:59:59.999 --> 99:59:59.999 it on their head and take a picture 99:59:59.999 --> 99:59:59.999 of themselves in public, wearing 99:59:59.999 --> 99:59:59.999 the unicorn horn. 99:59:59.999 --> 99:59:59.999 40 people had to take a picture of their 99:59:59.999 --> 99:59:59.999 vintage Lisa Frank products and submit 99:59:59.999 --> 99:59:59.999 those pictures. 99:59:59.999 --> 99:59:59.999 See, the community's participating, 99:59:59.999 --> 99:59:59.999 they're excited, they're talking about all 99:59:59.999 --> 99:59:59.999 the things that they're doing because 99:59:59.999 --> 99:59:59.999 in every comment section under each post 99:59:59.999 --> 99:59:59.999 there's a place for people of the 99:59:59.999 --> 99:59:59.999 community to communicate, to talk about 99:59:59.999 --> 99:59:59.999 what's happening. Its almost like a 99:59:59.999 --> 99:59:59.999 little, not a message board, but just 99:59:59.999 --> 99:59:59.999 kind of a place to dump things that people 99:59:59.999 --> 99:59:59.999 were thinking after the update. 99:59:59.999 --> 99:59:59.999 So people are hyped about this, they're 99:59:59.999 --> 99:59:59.999 so excited about their stretch reward. 99:59:59.999 --> 99:59:59.999 And this is the first big disappointment 99:59:59.999 --> 99:59:59.999 for the backers. 99:59:59.999 --> 99:59:59.999 Because it was not an extra item added to 99:59:59.999 --> 99:59:59.999 the bag, it wasn't even a reward, because 99:59:59.999 --> 99:59:59.999 when you think of a reward, you think 99:59:59.999 --> 99:59:59.999 that you're getting something. 99:59:59.999 --> 99:59:59.999 What it actually was, was a mock-up photo 99:59:59.999 --> 99:59:59.999 of an image of three-piece nail polish set 99:59:59.999 --> 99:59:59.999 and this is the kicker about it, 99:59:59.999 --> 99:59:59.999 no pun intended, that the nail polish set 99:59:59.999 --> 99:59:59.999 wasn't included in any of the levels, 99:59:59.999 --> 99:59:59.999 so nobody that had put in any money 99:59:59.999 --> 99:59:59.999 at this point was going to get the 99:59:59.999 --> 99:59:59.999 nail polishes that were featured 99:59:59.999 --> 99:59:59.999 in the picture, in order to get the 99:59:59.999 --> 99:59:59.999 nail polishes, you had to now increase 99:59:59.999 --> 99:59:59.999 your bid by at least 15 dollars 99:59:59.999 --> 99:59:59.999 because Glamour Dolls had just created 99:59:59.999 --> 99:59:59.999 new tiers that required more investment 99:59:59.999 --> 99:59:59.999 and the backers were like "what?" 99:59:59.999 --> 99:59:59.999 "That's it?" 99:59:59.999 --> 99:59:59.999 What we just worked so hard for, we just 99:59:59.999 --> 99:59:59.999 did all the challenges, 40 of us sent 99:59:59.999 --> 99:59:59.999 pictures of our Lisa Frank stuff that we 99:59:59.999 --> 99:59:59.999 dug out of our basement or out of 99:59:59.999 --> 99:59:59.999 our attics, and we found the stuff and 99:59:59.999 --> 99:59:59.999 we took the picture and we did 99:59:59.999 --> 99:59:59.999 all the work, and we got a drawing of 99:59:59.999 --> 99:59:59.999 something we're not getting unless we 99:59:59.999 --> 99:59:59.999 spend more money? 99:59:59.999 --> 99:59:59.999 That's what happened. 99:59:59.999 --> 99:59:59.999 I'm gonna put the whole post on the screen 99:59:59.999 --> 99:59:59.999 for you to read, but I'll read one of the 99:59:59.999 --> 99:59:59.999 key points. 99:59:59.999 --> 99:59:59.999 "We started this collection with a handful 99:59:59.999 --> 99:59:59.999 of products, but a big part of this 99:59:59.999 --> 99:59:59.999 Kickstarter is expanding the collection 99:59:59.999 --> 99:59:59.999 with the community and developing new 99:59:59.999 --> 99:59:59.999 products to add to it. 99:59:59.999 --> 99:59:59.999 What maybe separates this Kickstarter from 99:59:59.999 --> 99:59:59.999 others is that we don't know how big the 99:59:59.999 --> 99:59:59.999 collection will ultimately be. 99:59:59.999 --> 99:59:59.999 It all depends on community engagement". 99:59:59.999 --> 99:59:59.999 But the thing was is that they told people 99:59:59.999 --> 99:59:59.999 how big it was going to be. 99:59:59.999 --> 99:59:59.999 Because that's what they put their money 99:59:59.999 --> 99:59:59.999 in for because it said if you put the 99:59:59.999 --> 99:59:59.999 money in for this amount, then you'll get 99:59:59.999 --> 99:59:59.999 this stuff, and now she's saying that it 99:59:59.999 --> 99:59:59.999 may get even bigger than that. 99:59:59.999 --> 99:59:59.999 Because what was about to happen is they 99:59:59.999 --> 99:59:59.999 were about to add even more tiers with 99:59:59.999 --> 99:59:59.999 even more products. 99:59:59.999 --> 99:59:59.999 The explanation continued with this, 99:59:59.999 --> 99:59:59.999 which was the kicker, "we would have told 99:59:59.999 --> 99:59:59.999 you from the beginning" that basically it 99:59:59.999 --> 99:59:59.999 was only a drawing of a mock-up of 99:59:59.999 --> 99:59:59.999 something that no one was getting yet, but 99:59:59.999 --> 99:59:59.999 "we only developed it last week. 99:59:59.999 --> 99:59:59.999 In response to fan engagement after we 99:59:59.999 --> 99:59:59.999 researched cost formulations. For many 99:59:59.999 --> 99:59:59.999 people, the challenges were a fun way to 99:59:59.999 --> 99:59:59.999 unlock it and we'll be clear going 99:59:59.999 --> 99:59:59.999 forward so you can choose whether 99:59:59.999 --> 99:59:59.999 to participate". 99:59:59.999 --> 99:59:59.999 Unlock what? They unlocked a picture of 99:59:59.999 --> 99:59:59.999 something they had to pay more for. 99:59:59.999 --> 99:59:59.999 Thing is is that kind of the way that 99:59:59.999 --> 99:59:59.999 these stretch rewards work, but they 99:59:59.999 --> 99:59:59.999 didn't explain it to people that way. 99:59:59.999 --> 99:59:59.999 When people see a stretch reward, they're 99:59:59.999 --> 99:59:59.999 going to think that they're getting 99:59:59.999 --> 99:59:59.999 something as a reward. 99:59:59.999 --> 99:59:59.999 What it is traditionally called is 99:59:59.999 --> 99:59:59.999 a "stretch goal" and that is not something 99:59:59.999 --> 99:59:59.999 that is officially part of kickstarter, 99:59:59.999 --> 99:59:59.999 but something that Kickstarter campaigns 99:59:59.999 --> 99:59:59.999 do often. They usually call them goals, 99:59:59.999 --> 99:59:59.999 not rewards, and from what I was reading, 99:59:59.999 --> 99:59:59.999 a lot of the stretch goals typically happen 99:59:59.999 --> 99:59:59.999 after the backers already have their first 99:59:59.999 --> 99:59:59.999 set of products because they have gotten 99:59:59.999 --> 99:59:59.999 their products, they're excited about it, 99:59:59.999 --> 99:59:59.999 they're loving it, and now they want 99:59:59.999 --> 99:59:59.999 something more. 99:59:59.999 --> 99:59:59.999 So in order to stretch their amount that 99:59:59.999 --> 99:59:59.999 they've collected and create more products 99:59:59.999 --> 99:59:59.999 they have a stretch goal. So let's say, If 99:59:59.999 --> 99:59:59.999 I get 100 people to donate 20 more dollars 99:59:59.999 --> 99:59:59.999 we can create X products, so lets see if 99:59:59.999 --> 99:59:59.999 we can get to our stretch goal, rather 99:59:59.999 --> 99:59:59.999 than, it's a mystery, it's a game, it's a 99:59:59.999 --> 99:59:59.999 reward, it wasn't. 99:59:59.999 --> 99:59:59.999 They just completely missed represented 99:59:59.999 --> 99:59:59.999 that to backers. But I'm telling you, 99:59:59.999 --> 99:59:59.999 that snafu is mild, compared to what is 99:59:59.999 --> 99:59:59.999 coming next, like that-that's just 99:59:59.999 --> 99:59:59.999 extremely minor. It gets so so much worse. 99:59:59.999 --> 99:59:59.999 So trying to backtrack, Glamour Dolls 99:59:59.999 --> 99:59:59.999 tells their backers "hey, if we get to 99:59:59.999 --> 99:59:59.999 3,500 backers, then we're going to include 99:59:59.999 --> 99:59:59.999 in everybody's bag, the first 3500 people, 99:59:59.999 --> 99:59:59.999 a Lisa Frank designed crease brush. 99:59:59.999 --> 99:59:59.999 Sometimes they call this a crease brush, 99:59:59.999 --> 99:59:59.999 sometimes they call it a blending brush, 99:59:59.999 --> 99:59:59.999 its the same brush. 99:59:59.999 --> 99:59:59.999 The promise of the free crease brush, 99:59:59.999 --> 99:59:59.999 I am not kidding you, according to the 99:59:59.999 --> 99:59:59.999 Kickstarter brought them past that 99:59:59.999 --> 99:59:59.999 3500 backer mark in 24 hours. 99:59:59.999 --> 99:59:59.999 So at this point in time, highest level 99:59:59.999 --> 99:59:59.999 includes everything that they've said 99:59:59.999 --> 99:59:59.999 so far, plus the nail polishes at a $60 99:59:59.999 --> 99:59:59.999 price point. But people were still mad, 99:59:59.999 --> 99:59:59.999 people were like, this is not what you 99:59:59.999 --> 99:59:59.999 said it was going to be, sir, ma'am, sir. 99:59:59.999 --> 99:59:59.999 So in response, Glamour Dolls was like 99:59:59.999 --> 99:59:59.999 "ok, well, we will add something else, 99:59:59.999 --> 99:59:59.999 we'll add something from our own line", 99:59:59.999 --> 99:59:59.999 It was what they called their 99:59:59.999 --> 99:59:59.999 "Gypsy Eyeliners" to the first 99:59:59.999 --> 99:59:59.999 2000 backers who complete a survey 99:59:59.999 --> 99:59:59.999 to pick their preferred color of this 99:59:59.999 --> 99:59:59.999 liner. They were going to add that into 99:59:59.999 --> 99:59:59.999 the boxes, and that I think kind of 99:59:59.999 --> 99:59:59.999 calmed people down a little bit, 99:59:59.999 --> 99:59:59.999 they were like "ok, that feels more like 99:59:59.999 --> 99:59:59.999 a reward." And people started getting 99:59:59.999 --> 99:59:59.999 really excited about everything all over 99:59:59.999 --> 99:59:59.999 again. A backer named Marsha said 99:59:59.999 --> 99:59:59.999 "Wow, thanks yet again, the entire vibe 99:59:59.999 --> 99:59:59.999 of this campaign totally reminds me of 99:59:59.999 --> 99:59:59.999 what it felt like to open my noisy 99:59:59.999 --> 99:59:59.999 Lisa Frank Trapperkeeper, write with 99:59:59.999 --> 99:59:59.999 my pencils, play with my erasers, that I 99:59:59.999 --> 99:59:59.999 never used, to keep pristine, like dolls 99:59:59.999 --> 99:59:59.999 LOL, etc. in school. It made me smile 99:59:59.999 --> 99:59:59.999 and dream. I feel like we're all reliving 99:59:59.999 --> 99:59:59.999 our childhoods through this campaign and 99:59:59.999 --> 99:59:59.999 your team is making this fun. I'm hoping 99:59:59.999 --> 99:59:59.999 this will begin a new generation 99:59:59.999 --> 99:59:59.999 of Lisa Frank fans, when kids see us using 99:59:59.999 --> 99:59:59.999 our stuff". 99:59:59.999 --> 99:59:59.999 Little did Marsha and the rest of us know, 99:59:59.999 --> 99:59:59.999 we'd never use the stuff, we're not 99:59:59.999 --> 99:59:59.999 getting the stuff. In March of 2017, 99:59:59.999 --> 99:59:59.999 the Kickstarter is still going on, and 99:59:59.999 --> 99:59:59.999 one of the founders and CEOs 99:59:59.999 --> 99:59:59.999 of Glamour Dolls came on to clarify a 99:59:59.999 --> 99:59:59.999 couple things. You're gonna see his name 99:59:59.999 --> 99:59:59.999 coming up a lot. His name is Peter, 99:59:59.999 --> 99:59:59.999 he looks like that. Just so you can get 99:59:59.999 --> 99:59:59.999 a visual of who we're talking to. 99:59:59.999 --> 99:59:59.999 Peter, CEO, founder, Glamour Dolls, 99:59:59.999 --> 99:59:59.999 along with a chick named Jessica, 99:59:59.999 --> 99:59:59.999 that's Jessica. Back in 2017, unless you 99:59:59.999 --> 99:59:59.999 were in the makeup industry, there wasn't 99:59:59.999 --> 99:59:59.999 as much information readily available 99:59:59.999 --> 99:59:59.999 about how makeup manufacturing worked, 99:59:59.999 --> 99:59:59.999 so Peter felt like it was important 99:59:59.999 --> 99:59:59.999 to explain to the backers, kind of, what 99:59:59.999 --> 99:59:59.999 we were in for with this. He explained 99:59:59.999 --> 99:59:59.999 something called minimum order quantities 99:59:59.999 --> 99:59:59.999 and he said "as we get more pledges we 99:59:59.999 --> 99:59:59.999 have to order more units and if the order 99:59:59.999 --> 99:59:59.999 gets big enough, we are able to consider 99:59:59.999 --> 99:59:59.999 adding new products, knowing that we will 99:59:59.999 --> 99:59:59.999 be able to meet the factory minimums for 99:59:59.999 --> 99:59:59.999 packaging and filling". 99:59:59.999 --> 99:59:59.999 And then he says "as we add new products, 99:59:59.999 --> 99:59:59.999 there will need to be some higher pledge 99:59:59.999 --> 99:59:59.999 tiers, there no way around it. I wish I 99:59:59.999 --> 99:59:59.999 could tell you exactly how much the 99:59:59.999 --> 99:59:59.999 highest tier will be or how many products 99:59:59.999 --> 99:59:59.999 we'll end up with, but we came here to 99:59:59.999 --> 99:59:59.999 figure that out with you. But, you may see 99:59:59.999 --> 99:59:59.999 the problem with this, in that they 99:59:59.999 --> 99:59:59.999 haven't even created or started to create 99:59:59.999 --> 99:59:59.999 the products they've already promised, 99:59:59.999 --> 99:59:59.999 and now we're talking about adding on 99:59:59.999 --> 99:59:59.999 another layer, more tiers, more products, 99:59:59.999 --> 99:59:59.999 that also they don't have any plan for how 99:59:59.999 --> 99:59:59.999 they're going to make them. There's no 99:59:59.999 --> 99:59:59.999 artwork from Lisa frank, there's no colors 99:59:59.999 --> 99:59:59.999 picked out, there's just a concept 99:59:59.999 --> 99:59:59.999 in their minds, that's all that exists. 99:59:59.999 --> 99:59:59.999 And as we go through this, you'll realize 99:59:59.999 --> 99:59:59.999 they didn't even calculate the financials 99:59:59.999 --> 99:59:59.999 on how much all this was going to cost, 99:59:59.999 --> 99:59:59.999 or if they did calculate the financials, 99:59:59.999 --> 99:59:59.999 they didn't care, they were like, we'll 99:59:59.999 --> 99:59:59.999 figure it out some how. 99:59:59.999 --> 99:59:59.999 And then Peter said something that stuck 99:59:59.999 --> 99:59:59.999 in the minds of backers for the rest 99:59:59.999 --> 99:59:59.999 of the campaign. This is what he said, 99:59:59.999 --> 99:59:59.999 "Ultimately, whatever we do and don't 99:59:59.999 --> 99:59:59.999 figure out, these products will be 99:59:59.999 --> 99:59:59.999 available for individual purchase before 99:59:59.999 --> 99:59:59.999 the end of the year". The end of 2017. 99:59:59.999 --> 99:59:59.999 Kickstarter backers will just be getting 99:59:59.999 --> 99:59:59.999 them first. They didn't. 99:59:59.999 --> 99:59:59.999 So you remember how I said they were 99:59:59.999 --> 99:59:59.999 adding all of these new products, and 99:59:59.999 --> 99:59:59.999 either they didn't calculate the 99:59:59.999 --> 99:59:59.999 financials to figure out how much they 99:59:59.999 --> 99:59:59.999 were gonna cost or they did know, but they 99:59:59.999 --> 99:59:59.999 "oh we'll get the money from somewhere" 99:59:59.999 --> 99:59:59.999 they kinda figured out how they might get 99:59:59.999 --> 99:59:59.999 the money. They tapped into a creator 99:59:59.999 --> 99:59:59.999 named Wengie, now back then, there was 99:59:59.999 --> 99:59:59.999 a big boom around creators who did DIY 99:59:59.999 --> 99:59:59.999 challenge kinds of videos. I'm gonna show 99:59:59.999 --> 99:59:59.999 you some of Wengie's thumbnails. She got 99:59:59.999 --> 99:59:59.999 tens of millions of views on these videos 99:59:59.999 --> 99:59:59.999 Wengie was huge in this space, especially 99:59:59.999 --> 99:59:59.999 with kids. At the time, Wengie only had 99:59:59.999 --> 99:59:59.999 6 million official subscribers 99:59:59.999 --> 99:59:59.999 on her channel, but she had way more 99:59:59.999 --> 99:59:59.999 watching her. 99:59:59.999 --> 99:59:59.999 Wengie: Hey guys, it's Wengie Welcome back 99:59:59.999 --> 99:59:59.999 but today I'm here to make a special 99:59:59.999 --> 99:59:59.999 awesome announcement, I'm so excited 99:59:59.999 --> 99:59:59.999 to announce this, like I can't even right 99:59:59.999 --> 99:59:59.999 now. I'm going to be collaborating with 99:59:59.999 --> 99:59:59.999 Lisa Frank and Glamour Dolls on an 99:59:59.999 --> 99:59:59.999 eyeshadow palette, like What?! for those 99:59:59.999 --> 99:59:59.999 of you who haven't heard about Lisa Frank 99:59:59.999 --> 99:59:59.999 she is so amazing. She is, like, literally my childhood. 99:59:59.999 --> 99:59:59.999 And her art is all about rainbows, 99:59:59.999 --> 99:59:59.999 unicorns, colorful, like 99:59:59.999 --> 99:59:59.999 everything I'm about. 99:59:59.999 --> 99:59:59.999 Like, her art is my aesthetic, but 99:59:59.999 --> 99:59:59.999 the most amazing thing is 99:59:59.999 --> 99:59:59.999 you guys get to be involved as well 99:59:59.999 --> 99:59:59.999 because you guys are my Wingy-con fam 99:59:59.999 --> 99:59:59.999 and if I'm going to work on my first 99:59:59.999 --> 99:59:59.999 huge collaboration, it's got to be with you guys. 99:59:59.999 --> 99:59:59.999 So, I really want you guys to help contribute to our creative. 99:59:59.999 --> 99:59:59.999 Choose the colors with us, choose the designs of the pallet. 99:59:59.999 --> 99:59:59.999 And we've partnered with Glamour Dolls Make-up 99:59:59.999 --> 99:59:59.999 to make this come alive. 99:59:59.999 --> 99:59:59.999 Because they are a high quality, vegan, cruelty-free brand. 99:59:59.999 --> 99:59:59.999 Not only that, 99:59:59.999 --> 99:59:59.999 they make super affordable makeup, 99:59:59.999 --> 99:59:59.999 because I want this collaboration to be affordable to everyone. 99:59:59.999 --> 99:59:59.999 And the great thing about this whole process 99:59:59.999 --> 99:59:59.999 is this was Internationally available no matter where you are, 99:59:59.999 --> 99:59:59.999 you can pre-order this palette. 99:59:59.999 --> 99:59:59.999 I'm not a hundred percent on this timeline, but it seems 99:59:59.999 --> 99:59:59.999 like this is when they added more tiers. 99:59:59.999 --> 99:59:59.999 They added a seventy dollar tier, a one hundred dollar tier, 99:59:59.999 --> 99:59:59.999 and two hundred dollar tier, 99:59:59.999 --> 99:59:59.999 but what they added that was the most important thing 99:59:59.999 --> 99:59:59.999 that I think really turned everything, 99:59:59.999 --> 99:59:59.999 was the additional of the Trapper Keeper palettes. 99:59:59.999 --> 99:59:59.999 These were going to be six pan eye-shadow palettes that 99:59:59.999 --> 99:59:59.999 looked legit like a trapper keeper. 99:59:59.999 --> 99:59:59.999 No one had ever seen anything like this before and the 99:59:59.999 --> 99:59:59.999 nostalgia overload. Oh my gosh. People lost their minds when 99:59:59.999 --> 99:59:59.999 they were thinking, "Oh my gosh, a trapper keeper 99:59:59.999 --> 99:59:59.999 eye-shadow palette, I need to have this in my life!"