[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Y'all when I started researching for this
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,video I honestly thought it was going to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,be faster
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,huh
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I thought I knew everything I genuinely
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did I was a backer for the Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Glamour Dolls campaign back in 2017
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I really thought I knew the story
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I saw other peoples videos on it
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I was in it, I did
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,all of the things, I was part of it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,My friend, oh-my gosh, I did not know.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There was so much that I did not know
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It is so fucked up, like I am just-
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I am absolutely blown away.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because the thing is, the more I started
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,looking into it, the more things that I found
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the more connections I was making
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I was like oh my gosh.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a story, my friend.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There is so much that happened
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in the Lisa Frank Glamour Dolls Collab
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That we did not know, because everything
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,wasn't laid out through hindsight
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we know hindsight is 20/20.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now we're seeing 20/20 my friend.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the rainbows are not rainbowing,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and the unicorns and the peguseseses, and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they're not, it's not good, it's very bad.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So if you are ready, to go on this
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,wild journey with me
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is Behind the Controversy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And its starting right now.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Music]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I would dare to say, pretty much
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,everybody watching this video
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,has been online and seen something
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that you never intended to purchase,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but you had that impulse feeling.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You had that feeling because,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for some reason, you didn't know
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that you needed this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you needed to buy it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Maybe it solves some kind of problem
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in your life, maybe it was some kind of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,advancement on something you already knew
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or maybe it was due to nostalgia.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Something that reminded you of your childhood
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or just when you were younger,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something that made you feel happy,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,during that time.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And maybe its even something that made
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,an entire generation feel happy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's the feeling that the backers had
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when we saw that Lisa Frank was
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,coming out with makeup with a company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,named Glamour Dolls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now we did not, a lot of us had never
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,heard of Glamour Dolls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Imma be 100%, I'd never heard of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Glamour Dolls before.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But I had heard of Lisa Frank.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I was freaking out because
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I was a sticker collector.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I-I will tell you though,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the scratch-and-sniff stickers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were my favorite, but Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,stickers were super cool too.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They were very very popular,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and that's the way it was
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for a lot of people that were GenX
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or older millennials.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Mostly, probably mid-millennials as well.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If it wasn't the stickers,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,maybe it was the school supplies.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because Trapper Keepers were a thing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was not just a regular notebook.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was a cool notebook.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they were kind of pricey,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so if you had a Lisa Frank Trapper Keeper,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you were cool.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Or if you were like me, you had a knock-off
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,version from K-mart, which made you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,moderately cool. Not really.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But we pretended we were.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"I'll never forget the day
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I got stuck on Lisa Frank.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The stickers were so cool, the colors
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were awesome.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I gotta find more. So go to the store,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And WOW, there's tons of awesome
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Lisa Frank stuff. I gotta have it!
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What more can I say?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Pretty soon my friends, Ashley and Lindsay
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are going Lisa Frank Crazy too."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And like I mentioned earlier, the company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that started all of this wasn't super
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,well known. They're called Glamour Dolls,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so they had to get their name out there
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,somehow, so they used an uber popular
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,youtuber, at the time,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,named Candy Johnson.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And Candy Johnson was the perfect influencer
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for this campaign.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I don't even know if we were calling
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people influencers at that point.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But anyway, my point is that Candy Johnson
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,was top of her game. Everybody freaking
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,loved Candy, she was like the sweetest,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sweetest, kindest person.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And she has this really light voice.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And everybody freakin' loved Candy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Hi guys, 2016 is behind us, but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I am gonna share with you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,my Best in Beauty of 2016.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Make sure if you have not subscribed,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,subscribe, join the family,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,become a Candy Corn. Candy Corn,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like a Unicorn, but like candy corn,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I don't know, I'll have to think
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about that one.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And follow me on Snapchat, Twitter,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Instagram, Facebook for all kinds of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,different and awesome things."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So when Candy announced the collaboration
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,between Glamour Dolls and Lisa Frank,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people lost their minds, they opened
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,their wallets to the tune of over $300,000
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Almost 6,000 people backed this project.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, if you don't know what
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm talking about as far as Kickstarter
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and "backing" a project,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,basically, it's kind of like a GoFundMe-ish
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,kind of thing, but for a business.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So the business wants to make a product,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but they don't have the money,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so they go and they tell people
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Hey, we wanna make this product,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if you back us, if you give us money
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at different tiers, you'll get X products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for helping us to create the product."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This story has been told many times before.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But I don't think it has been told
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in this way, because what I'm gonna
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,focus on in this video is the point of view
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of the backers. What was it like to be
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a backer from the beginning, and what
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,kind of tactics did Glamour Dolls use
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to keep us hanging on for well over a year.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Where many, many people, including me,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did not ask for refunds even after
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they were over a year late in sending out
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,products.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Some of you are probably sitting there
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,thinking, like, "why didn't you know?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like, "why didn't you see the red flags?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Like, "what happened?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm going to tell you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm going to share with you what they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did to us.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm pointing down because of a 22 page
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,script here with all the fucked-up shit
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they did.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because, if you haven't figured it out yet
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yea, we didn't get anything.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[wheeze] Well some people got a little bit,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but I didn't get anything
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the vast majority of people got
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,absolutely nothing, the people that did
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,get things, got very very little.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's layered. It's multi-layered.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So lets just jump in to the very beginning
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which was the start of the Kickstarter
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in February of 2017.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Music]
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Something you might want to remember
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about 2017 was that we didn't have
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the inundation of weird collabs,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like we do now, I mean,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the Glamlite Pizza palette was still about
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a year away, and that one broke
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the internet.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was like the first really weird collab
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that people were like "that's odd, but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,also kind of cool".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The kind of collabs we were getting
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at the time were things like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Wonder Woman and Luxie
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and PUR and the Trolls Movie.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A makeup collaboration with Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,had literally never been done before,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so people, naturally, were very excited
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,due to that strong feeling of nostalgia.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The Kickstarter launches with a maximum
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,bid of 40 dollars to get a few products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and a goal of 30,000 dollars.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the lowest buy-in to get something was
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,pretty cheap, at 5 dollars for what they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,called, a digital background.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was an image that you could use as your
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,background on your phone,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or on your computer, or whatever.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The kickstarter ran for 45 days
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,from February 16, 2017, to April 2, 2017.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's also important to talk about the fact
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that Glamour Dolls said that backers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,would have a say in the products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,being created.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That there would be polling and voting
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and people would get sneak peaks,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people would also get the products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at a discount, because the products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,would eventually end up at retailers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but the backers, because you bought
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in a bundle, would get things cheaper
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,than you would get if you bought
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the products individually.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Just 3 days into the campaign,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Glamour Dolls posted their update.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They were so so excited.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They said that Lisa was "opening
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,her vault and would be sending
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,1000 vintage goodies to be included,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for the first 1000 backers".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They promised a second treat,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if they hit 2000 backers, and Lisa
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,had something really special planned
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if they made it to 10,000.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They're just hyping the heck out of the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,backers, because they also promised
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something called "stretch rewards".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they way they described it is not
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,how it turned out.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Basically, what they said is that
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if the backers, as a community, complete
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a set of challenges, that something will
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,be unlocked, and this something was going
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to be very very exciting.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Challenges included tasks like creating
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a Lisa Frank-inspired makeup look
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and taking a picture of it, writing a rap
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about Glitter and tweeting it, and they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,even had a challenge where a person
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,had to create a foil unicorn horn and put
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it on their head and take a picture
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of themselves in public, wearing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the unicorn horn.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,40 people had to take a picture of their
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,vintage Lisa Frank products and submit
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,those pictures.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,See, the community's participating,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they're excited, they're talking about all
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the things that they're doing because
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in every comment section under each post
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,there's a place for people of the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,community to communicate, to talk about
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,what's happening. Its almost like a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,little, not a message board, but just
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,kind of a place to dump things that people
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were thinking after the update.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So people are hyped about this, they're
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so excited about their stretch reward.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And this is the first big disappointment
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for the backers.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because it was not an extra item added to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the bag, it wasn't even a reward, because
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when you think of a reward, you think
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that you're getting something.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What it actually was, was a mock-up photo
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of an image of three-piece nail polish set
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and this is the kicker about it,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,no pun intended, that the nail polish set
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,wasn't included in any of the levels,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so nobody that had put in any money
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at this point was going to get the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,nail polishes that were featured
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in the picture, in order to get the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,nail polishes, you had to now increase
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,your bid by at least 15 dollars
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because Glamour Dolls had just created
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,new tiers that required more investment
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and the backers were like "what?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"That's it?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What we just worked so hard for, we just
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,did all the challenges, 40 of us sent
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,pictures of our Lisa Frank stuff that we
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,dug out of our basement or out of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,our attics, and we found the stuff and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we took the picture and we did
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,all the work, and we got a drawing of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something we're not getting unless we
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,spend more money?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's what happened.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm gonna put the whole post on the screen
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for you to read, but I'll read one of the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,key points.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"We started this collection with a handful
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of products, but a big part of this
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Kickstarter is expanding the collection
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,with the community and developing new
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,products to add to it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What maybe separates this Kickstarter from
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,others is that we don't know how big the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,collection will ultimately be.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It all depends on community engagement".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But the thing was is that they told people
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,how big it was going to be.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because that's what they put their money
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in for because it said if you put the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,money in for this amount, then you'll get
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,this stuff, and now she's saying that it
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,may get even bigger than that.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because what was about to happen is they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were about to add even more tiers with
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,even more products.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The explanation continued with this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which was the kicker, "we would have told
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you from the beginning" that basically it
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,was only a drawing of a mock-up of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something that no one was getting yet, but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"we only developed it last week.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In response to fan engagement after we
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,researched cost formulations. For many
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people, the challenges were a fun way to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,unlock it and we'll be clear going
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,forward so you can choose whether
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to participate".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Unlock what? They unlocked a picture of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something they had to pay more for.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Thing is is that kind of the way that
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,these stretch rewards work, but they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,didn't explain it to people that way.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When people see a stretch reward, they're
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,going to think that they're getting
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something as a reward.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What it is traditionally called is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a "stretch goal" and that is not something
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that is officially part of kickstarter,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but something that Kickstarter campaigns
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,do often. They usually call them goals,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,not rewards, and from what I was reading,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a lot of the stretch goals typically happen
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,after the backers already have their first
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,set of products because they have gotten
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,their products, they're excited about it,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they're loving it, and now they want
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something more.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So in order to stretch their amount that
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they've collected and create more products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they have a stretch goal. So let's say, If
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I get 100 people to donate 20 more dollars
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we can create X products, so lets see if
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we can get to our stretch goal, rather
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,than, it's a mystery, it's a game, it's a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,reward, it wasn't.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They just completely missed represented
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that to backers. But I'm telling you,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that snafu is mild, compared to what is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,coming next, like that-that's just
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,extremely minor. It gets so so much worse.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So trying to backtrack, Glamour Dolls
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,tells their backers "hey, if we get to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,3,500 backers, then we're going to include
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in everybody's bag, the first 3500 people,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a Lisa Frank designed crease brush.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Sometimes they call this a crease brush,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes they call it a blending brush,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,its the same brush.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The promise of the free crease brush,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I am not kidding you, according to the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Kickstarter brought them past that
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,3500 backer mark in 24 hours.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So at this point in time, highest level
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,includes everything that they've said
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so far, plus the nail polishes at a $60
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,price point. But people were still mad,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people were like, this is not what you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,said it was going to be, sir, ma'am, sir.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So in response, Glamour Dolls was like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"ok, well, we will add something else,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we'll add something from our own line",
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It was what they called their
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Gypsy Eyeliners" to the first
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,2000 backers who complete a survey
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to pick their preferred color of this
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,liner. They were going to add that into
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the boxes, and that I think kind of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,calmed people down a little bit,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they were like "ok, that feels more like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a reward." And people started getting
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,really excited about everything all over
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,again. A backer named Marsha said
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Wow, thanks yet again, the entire vibe
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of this campaign totally reminds me of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,what it felt like to open my noisy
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Lisa Frank Trapperkeeper, write with
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,my pencils, play with my erasers, that I
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,never used, to keep pristine, like dolls
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,LOL, etc. in school. It made me smile
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and dream. I feel like we're all reliving
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,our childhoods through this campaign and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,your team is making this fun. I'm hoping
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,this will begin a new generation
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of Lisa Frank fans, when kids see us using
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,our stuff".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Little did Marsha and the rest of us know,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we'd never use the stuff, we're not
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,getting the stuff. In March of 2017,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the Kickstarter is still going on, and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,one of the founders and CEOs
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of Glamour Dolls came on to clarify a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,couple things. You're gonna see his name
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,coming up a lot. His name is Peter,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,he looks like that. Just so you can get
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a visual of who we're talking to.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Peter, CEO, founder, Glamour Dolls,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,along with a chick named Jessica,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that's Jessica. Back in 2017, unless you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were in the makeup industry, there wasn't
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,as much information readily available
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about how makeup manufacturing worked,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so Peter felt like it was important
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to explain to the backers, kind of, what
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we were in for with this. He explained
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,something called minimum order quantities
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and he said "as we get more pledges we
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,have to order more units and if the order
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,gets big enough, we are able to consider
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,adding new products, knowing that we will
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,be able to meet the factory minimums for
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,packaging and filling".
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And then he says "as we add new products,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,there will need to be some higher pledge
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,tiers, there no way around it. I wish I
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,could tell you exactly how much the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,highest tier will be or how many products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we'll end up with, but we came here to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,figure that out with you. But, you may see
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the problem with this, in that they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,haven't even created or started to create
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the products they've already promised,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and now we're talking about adding on
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,another layer, more tiers, more products,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that also they don't have any plan for how
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they're going to make them. There's no
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,artwork from Lisa frank, there's no colors
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,picked out, there's just a concept
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in their minds, that's all that exists.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And as we go through this, you'll realize
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they didn't even calculate the financials
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on how much all this was going to cost,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or if they did calculate the financials,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they didn't care, they were like, we'll
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,figure it out some how.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And then Peter said something that stuck
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in the minds of backers for the rest
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of the campaign. This is what he said,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Ultimately, whatever we do and don't
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,figure out, these products will be
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,available for individual purchase before
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the end of the year". The end of 2017.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Kickstarter backers will just be getting
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,them first. They didn't.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So you remember how I said they were
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,adding all of these new products, and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,either they didn't calculate the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,financials to figure out how much they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,were gonna cost or they did know, but they
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"oh we'll get the money from somewhere"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they kinda figured out how they might get
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the money. They tapped into a creator
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,named Wengie, now back then, there was
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a big boom around creators who did DIY
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,challenge kinds of videos. I'm gonna show
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you some of Wengie's thumbnails. She got
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,tens of millions of views on these videos
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Wengie was huge in this space, especially
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,with kids. At the time, Wengie only had
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,6 million official subscribers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on her channel, but she had way more
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,watching her.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Wengie: Hey guys, it's Wengie Welcome back
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but today I'm here to make a special
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,awesome announcement, I'm so excited
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to announce this, like I can't even right
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,now. I'm going to be collaborating with
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Lisa Frank and Glamour Dolls on an
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,eyeshadow palette, like What?! for those
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of you who haven't heard about Lisa Frank
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,she is so amazing. She is, like, literally my childhood.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And her art is all about rainbows,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,unicorns, colorful, like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,everything I'm about.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Like, her art is my aesthetic, but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the most amazing thing is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you guys get to be involved as well
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because you guys are my Wingy-con fam
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and if I'm going to work on my first
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,huge collaboration, \Nit's got to be with you guys.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, I really want you guys to help\Ncontribute to our creative.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Choose the colors with us, \Nchoose the designs of the pallet.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we've partnered with\NGlamour Dolls Make-up
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to make this come alive.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because they are a high quality, \Nvegan, cruelty-free brand.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Not only that,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they make super affordable makeup,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because I want this collaboration \Nto be affordable to everyone.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the great thing\Nabout this whole process
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is this was Internationally available\Nno matter where you are,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you can pre-order this palette.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm not a hundred percent\Non this timeline, but it seems
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like this is when they added more tiers.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They added a seventy dollar tier, \Na one hundred dollar tier,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and two hundred dollar tier,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but what they added that\Nwas the most important thing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that I think really turned everything,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,was the additional of the\NTrapper Keeper palettes.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,These were going to be six pan\Neye-shadow palettes that
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,looked legit like a trapper keeper.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,No one had ever seen anything\Nlike this before and the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,nostalgia overload. Oh my gosh. \NPeople lost their minds when
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they were thinking, \N"Oh my gosh, a trapper keeper
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,eye-shadow palette, I need to have this \Nin my life!"