9:59:59.000,9:59:59.000 Y'all when I started researching for this 9:59:59.000,9:59:59.000 video I honestly thought it was going to 9:59:59.000,9:59:59.000 be faster 9:59:59.000,9:59:59.000 huh 9:59:59.000,9:59:59.000 I thought I knew everything I genuinely 9:59:59.000,9:59:59.000 did I was a backer for the Lisa Frank 9:59:59.000,9:59:59.000 Glamour Dolls campaign back in 2017 9:59:59.000,9:59:59.000 I really thought I knew the story 9:59:59.000,9:59:59.000 I saw other peoples videos on it 9:59:59.000,9:59:59.000 and I was in it, I did 9:59:59.000,9:59:59.000 all of the things, I was part of it. 9:59:59.000,9:59:59.000 My friend, oh-my gosh, I did not know. 9:59:59.000,9:59:59.000 There was so much that I did not know 9:59:59.000,9:59:59.000 It is so fucked up, like I am just- 9:59:59.000,9:59:59.000 I am absolutely blown away. 9:59:59.000,9:59:59.000 Because the thing is, the more I started 9:59:59.000,9:59:59.000 looking into it, the more things that I found 9:59:59.000,9:59:59.000 And the more connections I was making 9:59:59.000,9:59:59.000 And I was like oh my gosh. 9:59:59.000,9:59:59.000 This is a story, my friend. 9:59:59.000,9:59:59.000 There is so much that happened 9:59:59.000,9:59:59.000 in the Lisa Frank Glamour Dolls Collab 9:59:59.000,9:59:59.000 That we did not know, because everything 9:59:59.000,9:59:59.000 wasn't laid out through hindsight 9:59:59.000,9:59:59.000 we know hindsight is 20/20. 9:59:59.000,9:59:59.000 Now we're seeing 20/20 my friend. 9:59:59.000,9:59:59.000 And the rainbows are not rainbowing, 9:59:59.000,9:59:59.000 and the unicorns and the peguseseses, and 9:59:59.000,9:59:59.000 they're not, it's not good, it's very bad. 9:59:59.000,9:59:59.000 So if you are ready, to go on this 9:59:59.000,9:59:59.000 wild journey with me 9:59:59.000,9:59:59.000 This is Behind the Controversy. 9:59:59.000,9:59:59.000 And its starting right now. 9:59:59.000,9:59:59.000 [Music] 9:59:59.000,9:59:59.000 I would dare to say, pretty much 9:59:59.000,9:59:59.000 everybody watching this video 9:59:59.000,9:59:59.000 has been online and seen something 9:59:59.000,9:59:59.000 that you never intended to purchase, 9:59:59.000,9:59:59.000 but you had that impulse feeling. 9:59:59.000,9:59:59.000 You had that feeling because, 9:59:59.000,9:59:59.000 for some reason, you didn't know 9:59:59.000,9:59:59.000 that you needed this, 9:59:59.000,9:59:59.000 and you needed to buy it. 9:59:59.000,9:59:59.000 Maybe it solves some kind of problem 9:59:59.000,9:59:59.000 in your life, maybe it was some kind of 9:59:59.000,9:59:59.000 advancement on something you already knew 9:59:59.000,9:59:59.000 or maybe it was due to nostalgia. 9:59:59.000,9:59:59.000 Something that reminded you of your childhood 9:59:59.000,9:59:59.000 or just when you were younger, 9:59:59.000,9:59:59.000 something that made you feel happy, 9:59:59.000,9:59:59.000 during that time. 9:59:59.000,9:59:59.000 And maybe its even something that made 9:59:59.000,9:59:59.000 an entire generation feel happy. 9:59:59.000,9:59:59.000 That's the feeling that the backers had 9:59:59.000,9:59:59.000 when we saw that Lisa Frank was 9:59:59.000,9:59:59.000 coming out with makeup with a company 9:59:59.000,9:59:59.000 named Glamour Dolls. 9:59:59.000,9:59:59.000 Now we did not, a lot of us had never 9:59:59.000,9:59:59.000 heard of Glamour Dolls. 9:59:59.000,9:59:59.000 Imma be 100%, I'd never heard of 9:59:59.000,9:59:59.000 Glamour Dolls before. 9:59:59.000,9:59:59.000 But I had heard of Lisa Frank. 9:59:59.000,9:59:59.000 And I was freaking out because 9:59:59.000,9:59:59.000 I was a sticker collector. 9:59:59.000,9:59:59.000 I-I will tell you though, 9:59:59.000,9:59:59.000 the scratch-and-sniff stickers 9:59:59.000,9:59:59.000 were my favorite, but Lisa Frank 9:59:59.000,9:59:59.000 stickers were super cool too. 9:59:59.000,9:59:59.000 They were very very popular, 9:59:59.000,9:59:59.000 and that's the way it was 9:59:59.000,9:59:59.000 for a lot of people that were GenX 9:59:59.000,9:59:59.000 or older millennials. 9:59:59.000,9:59:59.000 Mostly, probably mid-millennials as well. 9:59:59.000,9:59:59.000 If it wasn't the stickers, 9:59:59.000,9:59:59.000 maybe it was the school supplies. 9:59:59.000,9:59:59.000 Because Trapper Keepers were a thing. 9:59:59.000,9:59:59.000 It was not just a regular notebook. 9:59:59.000,9:59:59.000 It was a cool notebook. 9:59:59.000,9:59:59.000 And they were kind of pricey, 9:59:59.000,9:59:59.000 so if you had a Lisa Frank Trapper Keeper, 9:59:59.000,9:59:59.000 you were cool. 9:59:59.000,9:59:59.000 Or if you were like me, you had a knock-off 9:59:59.000,9:59:59.000 version from K-mart, which made you 9:59:59.000,9:59:59.000 moderately cool. Not really. 9:59:59.000,9:59:59.000 But we pretended we were. 9:59:59.000,9:59:59.000 "I'll never forget the day 9:59:59.000,9:59:59.000 I got stuck on Lisa Frank. 9:59:59.000,9:59:59.000 The stickers were so cool, the colors 9:59:59.000,9:59:59.000 were awesome. 9:59:59.000,9:59:59.000 I gotta find more. So go to the store, 9:59:59.000,9:59:59.000 And WOW, there's tons of awesome 9:59:59.000,9:59:59.000 Lisa Frank stuff. I gotta have it! 9:59:59.000,9:59:59.000 What more can I say? 9:59:59.000,9:59:59.000 Pretty soon my friends, Ashley and Lindsay 9:59:59.000,9:59:59.000 are going Lisa Frank Crazy too." 9:59:59.000,9:59:59.000 And like I mentioned earlier, the company 9:59:59.000,9:59:59.000 that started all of this wasn't super 9:59:59.000,9:59:59.000 well known. They're called Glamour Dolls, 9:59:59.000,9:59:59.000 so they had to get their name out there 9:59:59.000,9:59:59.000 somehow, so they used an uber popular 9:59:59.000,9:59:59.000 youtuber, at the time, 9:59:59.000,9:59:59.000 named Candy Johnson. 9:59:59.000,9:59:59.000 And Candy Johnson was the perfect influencer 9:59:59.000,9:59:59.000 for this campaign. 9:59:59.000,9:59:59.000 I don't even know if we were calling 9:59:59.000,9:59:59.000 people influencers at that point. 9:59:59.000,9:59:59.000 But anyway, my point is that Candy Johnson 9:59:59.000,9:59:59.000 was top of her game. Everybody freaking 9:59:59.000,9:59:59.000 loved Candy, she was like the sweetest, 9:59:59.000,9:59:59.000 sweetest, kindest person. 9:59:59.000,9:59:59.000 And she has this really light voice. 9:59:59.000,9:59:59.000 And everybody freakin' loved Candy. 9:59:59.000,9:59:59.000 "Hi guys, 2016 is behind us, but 9:59:59.000,9:59:59.000 I am gonna share with you 9:59:59.000,9:59:59.000 my Best in Beauty of 2016. 9:59:59.000,9:59:59.000 Make sure if you have not subscribed, 9:59:59.000,9:59:59.000 subscribe, join the family, 9:59:59.000,9:59:59.000 become a Candy Corn. Candy Corn, 9:59:59.000,9:59:59.000 like a Unicorn, but like candy corn, 9:59:59.000,9:59:59.000 I don't know, I'll have to think 9:59:59.000,9:59:59.000 about that one. 9:59:59.000,9:59:59.000 And follow me on Snapchat, Twitter, 9:59:59.000,9:59:59.000 Instagram, Facebook for all kinds of 9:59:59.000,9:59:59.000 different and awesome things." 9:59:59.000,9:59:59.000 So when Candy announced the collaboration 9:59:59.000,9:59:59.000 between Glamour Dolls and Lisa Frank, 9:59:59.000,9:59:59.000 people lost their minds, they opened 9:59:59.000,9:59:59.000 their wallets to the tune of over $300,000 9:59:59.000,9:59:59.000 Almost 6,000 people backed this project. 9:59:59.000,9:59:59.000 Now, if you don't know what 9:59:59.000,9:59:59.000 I'm talking about as far as Kickstarter 9:59:59.000,9:59:59.000 and "backing" a project, 9:59:59.000,9:59:59.000 basically, it's kind of like a GoFundMe-ish 9:59:59.000,9:59:59.000 kind of thing, but for a business. 9:59:59.000,9:59:59.000 So the business wants to make a product, 9:59:59.000,9:59:59.000 but they don't have the money, 9:59:59.000,9:59:59.000 so they go and they tell people 9:59:59.000,9:59:59.000 "Hey, we wanna make this product, 9:59:59.000,9:59:59.000 if you back us, if you give us money 9:59:59.000,9:59:59.000 at different tiers, you'll get X products 9:59:59.000,9:59:59.000 for helping us to create the product." 9:59:59.000,9:59:59.000 This story has been told many times before. 9:59:59.000,9:59:59.000 But I don't think it has been told 9:59:59.000,9:59:59.000 in this way, because what I'm gonna 9:59:59.000,9:59:59.000 focus on in this video is the point of view 9:59:59.000,9:59:59.000 of the backers. What was it like to be 9:59:59.000,9:59:59.000 a backer from the beginning, and what 9:59:59.000,9:59:59.000 kind of tactics did Glamour Dolls use 9:59:59.000,9:59:59.000 to keep us hanging on for well over a year. 9:59:59.000,9:59:59.000 Where many, many people, including me, 9:59:59.000,9:59:59.000 did not ask for refunds even after 9:59:59.000,9:59:59.000 they were over a year late in sending out 9:59:59.000,9:59:59.000 products. 9:59:59.000,9:59:59.000 Some of you are probably sitting there 9:59:59.000,9:59:59.000 thinking, like, "why didn't you know?" 9:59:59.000,9:59:59.000 like, "why didn't you see the red flags?" 9:59:59.000,9:59:59.000 Like, "what happened?" 9:59:59.000,9:59:59.000 I'm going to tell you. 9:59:59.000,9:59:59.000 I'm going to share with you what they 9:59:59.000,9:59:59.000 did to us. 9:59:59.000,9:59:59.000 I'm pointing down because of a 22 page 9:59:59.000,9:59:59.000 script here with all the fucked-up shit 9:59:59.000,9:59:59.000 that they did. 9:59:59.000,9:59:59.000 Because, if you haven't figured it out yet 9:59:59.000,9:59:59.000 Yea, we didn't get anything. 9:59:59.000,9:59:59.000 [wheeze] Well some people got a little bit, 9:59:59.000,9:59:59.000 but I didn't get anything 9:59:59.000,9:59:59.000 And the vast majority of people got 9:59:59.000,9:59:59.000 absolutely nothing, the people that did 9:59:59.000,9:59:59.000 get things, got very very little. 9:59:59.000,9:59:59.000 It's layered. It's multi-layered. 9:59:59.000,9:59:59.000 So lets just jump in to the very beginning 9:59:59.000,9:59:59.000 which was the start of the Kickstarter 9:59:59.000,9:59:59.000 in February of 2017. 9:59:59.000,9:59:59.000 [Music] 9:59:59.000,9:59:59.000 Something you might want to remember 9:59:59.000,9:59:59.000 about 2017 was that we didn't have 9:59:59.000,9:59:59.000 the inundation of weird collabs, 9:59:59.000,9:59:59.000 like we do now, I mean, 9:59:59.000,9:59:59.000 the Glamlite Pizza palette was still about 9:59:59.000,9:59:59.000 a year away, and that one broke 9:59:59.000,9:59:59.000 the internet. 9:59:59.000,9:59:59.000 It was like the first really weird collab 9:59:59.000,9:59:59.000 that people were like "that's odd, but 9:59:59.000,9:59:59.000 also kind of cool". 9:59:59.000,9:59:59.000 The kind of collabs we were getting 9:59:59.000,9:59:59.000 at the time were things like 9:59:59.000,9:59:59.000 Wonder Woman and Luxie 9:59:59.000,9:59:59.000 and PUR and the Trolls Movie. 9:59:59.000,9:59:59.000 A makeup collaboration with Lisa Frank 9:59:59.000,9:59:59.000 had literally never been done before, 9:59:59.000,9:59:59.000 so people, naturally, were very excited 9:59:59.000,9:59:59.000 due to that strong feeling of nostalgia. 9:59:59.000,9:59:59.000 The Kickstarter launches with a maximum 9:59:59.000,9:59:59.000 bid of 40 dollars to get a few products 9:59:59.000,9:59:59.000 and a goal of 30,000 dollars. 9:59:59.000,9:59:59.000 And the lowest buy-in to get something was 9:59:59.000,9:59:59.000 pretty cheap, at 5 dollars for what they 9:59:59.000,9:59:59.000 called, a digital background. 9:59:59.000,9:59:59.000 It was an image that you could use as your 9:59:59.000,9:59:59.000 background on your phone, 9:59:59.000,9:59:59.000 or on your computer, or whatever. 9:59:59.000,9:59:59.000 The kickstarter ran for 45 days 9:59:59.000,9:59:59.000 from February 16, 2017, to April 2, 2017. 9:59:59.000,9:59:59.000 It's also important to talk about the fact 9:59:59.000,9:59:59.000 that Glamour Dolls said that backers 9:59:59.000,9:59:59.000 would have a say in the products 9:59:59.000,9:59:59.000 being created. 9:59:59.000,9:59:59.000 That there would be polling and voting 9:59:59.000,9:59:59.000 and people would get sneak peaks, 9:59:59.000,9:59:59.000 people would also get the products 9:59:59.000,9:59:59.000 at a discount, because the products 9:59:59.000,9:59:59.000 would eventually end up at retailers 9:59:59.000,9:59:59.000 but the backers, because you bought 9:59:59.000,9:59:59.000 in a bundle, would get things cheaper 9:59:59.000,9:59:59.000 than you would get if you bought 9:59:59.000,9:59:59.000 the products individually. 9:59:59.000,9:59:59.000 Just 3 days into the campaign, 9:59:59.000,9:59:59.000 Glamour Dolls posted their update. 9:59:59.000,9:59:59.000 They were so so excited. 9:59:59.000,9:59:59.000 They said that Lisa was "opening 9:59:59.000,9:59:59.000 her vault and would be sending 9:59:59.000,9:59:59.000 1000 vintage goodies to be included, 9:59:59.000,9:59:59.000 for the first 1000 backers". 9:59:59.000,9:59:59.000 They promised a second treat, 9:59:59.000,9:59:59.000 if they hit 2000 backers, and Lisa 9:59:59.000,9:59:59.000 had something really special planned 9:59:59.000,9:59:59.000 if they made it to 10,000. 9:59:59.000,9:59:59.000 They're just hyping the heck out of the 9:59:59.000,9:59:59.000 backers, because they also promised 9:59:59.000,9:59:59.000 something called "stretch rewards". 9:59:59.000,9:59:59.000 And they way they described it is not 9:59:59.000,9:59:59.000 how it turned out. 9:59:59.000,9:59:59.000 Basically, what they said is that 9:59:59.000,9:59:59.000 if the backers, as a community, complete 9:59:59.000,9:59:59.000 a set of challenges, that something will 9:59:59.000,9:59:59.000 be unlocked, and this something was going 9:59:59.000,9:59:59.000 to be very very exciting. 9:59:59.000,9:59:59.000 Challenges included tasks like creating 9:59:59.000,9:59:59.000 a Lisa Frank-inspired makeup look 9:59:59.000,9:59:59.000 and taking a picture of it, writing a rap 9:59:59.000,9:59:59.000 about Glitter and tweeting it, and they 9:59:59.000,9:59:59.000 even had a challenge where a person 9:59:59.000,9:59:59.000 had to create a foil unicorn horn and put 9:59:59.000,9:59:59.000 it on their head and take a picture 9:59:59.000,9:59:59.000 of themselves in public, wearing 9:59:59.000,9:59:59.000 the unicorn horn. 9:59:59.000,9:59:59.000 40 people had to take a picture of their 9:59:59.000,9:59:59.000 vintage Lisa Frank products and submit 9:59:59.000,9:59:59.000 those pictures. 9:59:59.000,9:59:59.000 See, the community's participating, 9:59:59.000,9:59:59.000 they're excited, they're talking about all 9:59:59.000,9:59:59.000 the things that they're doing because 9:59:59.000,9:59:59.000 in every comment section under each post 9:59:59.000,9:59:59.000 there's a place for people of the 9:59:59.000,9:59:59.000 community to communicate, to talk about 9:59:59.000,9:59:59.000 what's happening. Its almost like a 9:59:59.000,9:59:59.000 little, not a message board, but just 9:59:59.000,9:59:59.000 kind of a place to dump things that people 9:59:59.000,9:59:59.000 were thinking after the update. 9:59:59.000,9:59:59.000 So people are hyped about this, they're 9:59:59.000,9:59:59.000 so excited about their stretch reward. 9:59:59.000,9:59:59.000 And this is the first big disappointment 9:59:59.000,9:59:59.000 for the backers. 9:59:59.000,9:59:59.000 Because it was not an extra item added to 9:59:59.000,9:59:59.000 the bag, it wasn't even a reward, because 9:59:59.000,9:59:59.000 when you think of a reward, you think 9:59:59.000,9:59:59.000 that you're getting something. 9:59:59.000,9:59:59.000 What it actually was, was a mock-up photo 9:59:59.000,9:59:59.000 of an image of three-piece nail polish set 9:59:59.000,9:59:59.000 and this is the kicker about it, 9:59:59.000,9:59:59.000 no pun intended, that the nail polish set 9:59:59.000,9:59:59.000 wasn't included in any of the levels, 9:59:59.000,9:59:59.000 so nobody that had put in any money 9:59:59.000,9:59:59.000 at this point was going to get the 9:59:59.000,9:59:59.000 nail polishes that were featured 9:59:59.000,9:59:59.000 in the picture, in order to get the 9:59:59.000,9:59:59.000 nail polishes, you had to now increase 9:59:59.000,9:59:59.000 your bid by at least 15 dollars 9:59:59.000,9:59:59.000 because Glamour Dolls had just created 9:59:59.000,9:59:59.000 new tiers that required more investment 9:59:59.000,9:59:59.000 and the backers were like "what?" 9:59:59.000,9:59:59.000 "That's it?" 9:59:59.000,9:59:59.000 What we just worked so hard for, we just 9:59:59.000,9:59:59.000 did all the challenges, 40 of us sent 9:59:59.000,9:59:59.000 pictures of our Lisa Frank stuff that we 9:59:59.000,9:59:59.000 dug out of our basement or out of 9:59:59.000,9:59:59.000 our attics, and we found the stuff and 9:59:59.000,9:59:59.000 we took the picture and we did 9:59:59.000,9:59:59.000 all the work, and we got a drawing of 9:59:59.000,9:59:59.000 something we're not getting unless we 9:59:59.000,9:59:59.000 spend more money? 9:59:59.000,9:59:59.000 That's what happened. 9:59:59.000,9:59:59.000 I'm gonna put the whole post on the screen 9:59:59.000,9:59:59.000 for you to read, but I'll read one of the 9:59:59.000,9:59:59.000 key points. 9:59:59.000,9:59:59.000 "We started this collection with a handful 9:59:59.000,9:59:59.000 of products, but a big part of this 9:59:59.000,9:59:59.000 Kickstarter is expanding the collection 9:59:59.000,9:59:59.000 with the community and developing new 9:59:59.000,9:59:59.000 products to add to it. 9:59:59.000,9:59:59.000 What maybe separates this Kickstarter from 9:59:59.000,9:59:59.000 others is that we don't know how big the 9:59:59.000,9:59:59.000 collection will ultimately be. 9:59:59.000,9:59:59.000 It all depends on community engagement". 9:59:59.000,9:59:59.000 But the thing was is that they told people 9:59:59.000,9:59:59.000 how big it was going to be. 9:59:59.000,9:59:59.000 Because that's what they put their money 9:59:59.000,9:59:59.000 in for because it said if you put the 9:59:59.000,9:59:59.000 money in for this amount, then you'll get 9:59:59.000,9:59:59.000 this stuff, and now she's saying that it 9:59:59.000,9:59:59.000 may get even bigger than that. 9:59:59.000,9:59:59.000 Because what was about to happen is they 9:59:59.000,9:59:59.000 were about to add even more tiers with 9:59:59.000,9:59:59.000 even more products. 9:59:59.000,9:59:59.000 The explanation continued with this, 9:59:59.000,9:59:59.000 which was the kicker, "we would have told 9:59:59.000,9:59:59.000 you from the beginning" that basically it 9:59:59.000,9:59:59.000 was only a drawing of a mock-up of 9:59:59.000,9:59:59.000 something that no one was getting yet, but 9:59:59.000,9:59:59.000 "we only developed it last week. 9:59:59.000,9:59:59.000 In response to fan engagement after we 9:59:59.000,9:59:59.000 researched cost formulations. For many 9:59:59.000,9:59:59.000 people, the challenges were a fun way to 9:59:59.000,9:59:59.000 unlock it and we'll be clear going 9:59:59.000,9:59:59.000 forward so you can choose whether 9:59:59.000,9:59:59.000 to participate". 9:59:59.000,9:59:59.000 Unlock what? They unlocked a picture of 9:59:59.000,9:59:59.000 something they had to pay more for. 9:59:59.000,9:59:59.000 Thing is is that kind of the way that 9:59:59.000,9:59:59.000 these stretch rewards work, but they 9:59:59.000,9:59:59.000 didn't explain it to people that way. 9:59:59.000,9:59:59.000 When people see a stretch reward, they're 9:59:59.000,9:59:59.000 going to think that they're getting 9:59:59.000,9:59:59.000 something as a reward. 9:59:59.000,9:59:59.000 What it is traditionally called is 9:59:59.000,9:59:59.000 a "stretch goal" and that is not something 9:59:59.000,9:59:59.000 that is officially part of kickstarter, 9:59:59.000,9:59:59.000 but something that Kickstarter campaigns 9:59:59.000,9:59:59.000 do often. They usually call them goals, 9:59:59.000,9:59:59.000 not rewards, and from what I was reading, 9:59:59.000,9:59:59.000 a lot of the stretch goals typically happen 9:59:59.000,9:59:59.000 after the backers already have their first 9:59:59.000,9:59:59.000 set of products because they have gotten 9:59:59.000,9:59:59.000 their products, they're excited about it, 9:59:59.000,9:59:59.000 they're loving it, and now they want 9:59:59.000,9:59:59.000 something more. 9:59:59.000,9:59:59.000 So in order to stretch their amount that 9:59:59.000,9:59:59.000 they've collected and create more products 9:59:59.000,9:59:59.000 they have a stretch goal. So let's say, If 9:59:59.000,9:59:59.000 I get 100 people to donate 20 more dollars 9:59:59.000,9:59:59.000 we can create X products, so lets see if 9:59:59.000,9:59:59.000 we can get to our stretch goal, rather 9:59:59.000,9:59:59.000 than, it's a mystery, it's a game, it's a 9:59:59.000,9:59:59.000 reward, it wasn't. 9:59:59.000,9:59:59.000 They just completely missed represented