[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.60,0:00:05.85,Default,,0000,0000,0000,,Thirteen point eight billion years ago,
Dialogue: 0,0:00:05.87,0:00:09.68,Default,,0000,0000,0000,,the universe as we know it\Nbegan with a big bang,
Dialogue: 0,0:00:09.70,0:00:15.62,Default,,0000,0000,0000,,and everything that we know and are\Nand are made of was created.
Dialogue: 0,0:00:17.30,0:00:19.53,Default,,0000,0000,0000,,Fifty thousand years ago,
Dialogue: 0,0:00:19.56,0:00:23.28,Default,,0000,0000,0000,,our brains underwent\Na major genetic mutation,
Dialogue: 0,0:00:23.30,0:00:27.80,Default,,0000,0000,0000,,which resulted in the biological\Nreorganization of the brain.
Dialogue: 0,0:00:28.49,0:00:33.13,Default,,0000,0000,0000,,Some scientists call this\N"The Big Brain Bang."
Dialogue: 0,0:00:33.89,0:00:37.02,Default,,0000,0000,0000,,Others call it "The Great Leap Forward,"
Dialogue: 0,0:00:37.04,0:00:38.20,Default,,0000,0000,0000,,which I prefer.
Dialogue: 0,0:00:38.22,0:00:39.65,Default,,0000,0000,0000,,It's so much more poetic.
Dialogue: 0,0:00:40.29,0:00:46.61,Default,,0000,0000,0000,,This is when Homo sapiens began to evolve\Ninto the modern species that we are today.
Dialogue: 0,0:00:47.78,0:00:52.51,Default,,0000,0000,0000,,The Great Leap Forward activated\Nmost of our modern abilities:
Dialogue: 0,0:00:52.53,0:00:55.07,Default,,0000,0000,0000,,abstract thought, planning,
Dialogue: 0,0:00:56.12,0:00:58.49,Default,,0000,0000,0000,,cooking, competitive labor,
Dialogue: 0,0:00:58.51,0:01:01.57,Default,,0000,0000,0000,,language, art, music
Dialogue: 0,0:01:01.60,0:01:03.08,Default,,0000,0000,0000,,and self-decoration.
Dialogue: 0,0:01:03.59,0:01:05.22,Default,,0000,0000,0000,,After the Great Leap Forward,
Dialogue: 0,0:01:05.25,0:01:09.58,Default,,0000,0000,0000,,there was an explosion\Nof stone toolmaking,
Dialogue: 0,0:01:09.61,0:01:12.04,Default,,0000,0000,0000,,more sophisticated weaponry
Dialogue: 0,0:01:12.06,0:01:15.20,Default,,0000,0000,0000,,and, 32,000 years ago,
Dialogue: 0,0:01:15.23,0:01:21.95,Default,,0000,0000,0000,,the creation of our first sophisticated\Nmark-making on the cave walls of Lascaux.
Dialogue: 0,0:01:23.18,0:01:27.56,Default,,0000,0000,0000,,It's not a coincidence that we've gone\Nfrom documenting our reality
Dialogue: 0,0:01:27.59,0:01:30.03,Default,,0000,0000,0000,,on the cave walls of Lascaux
Dialogue: 0,0:01:30.06,0:01:32.84,Default,,0000,0000,0000,,to the walls of Facebook.
Dialogue: 0,0:01:33.31,0:01:36.41,Default,,0000,0000,0000,,And, in a very meta experience,
Dialogue: 0,0:01:36.43,0:01:40.100,Default,,0000,0000,0000,,you can now a book a trip\Nto see the walls of Lascaux
Dialogue: 0,0:01:41.02,0:01:42.92,Default,,0000,0000,0000,,on the walls of Facebook.
Dialogue: 0,0:01:44.11,0:01:46.94,Default,,0000,0000,0000,,Approximately 10,000 years ago,
Dialogue: 0,0:01:46.96,0:01:51.80,Default,,0000,0000,0000,,men and women began to array\Nthemselves with makeup.
Dialogue: 0,0:01:52.05,0:01:53.94,Default,,0000,0000,0000,,They started to self-decorate.
Dialogue: 0,0:01:54.23,0:01:59.93,Default,,0000,0000,0000,,But this wasn't for seductive purposes;\Nthis was for religious convictions.
Dialogue: 0,0:01:59.95,0:02:04.07,Default,,0000,0000,0000,,We wanted to be more\Nbeautiful, purer, cleaner
Dialogue: 0,0:02:04.10,0:02:07.16,Default,,0000,0000,0000,,in the eyes of something or someone
Dialogue: 0,0:02:07.18,0:02:09.80,Default,,0000,0000,0000,,that we believed\Nhad more power than we did.
Dialogue: 0,0:02:10.58,0:02:12.43,Default,,0000,0000,0000,,There is no culture
Dialogue: 0,0:02:13.28,0:02:15.73,Default,,0000,0000,0000,,in recorded human history
Dialogue: 0,0:02:15.76,0:02:20.66,Default,,0000,0000,0000,,that has not practiced\Nsome form of organized worship,
Dialogue: 0,0:02:20.68,0:02:23.46,Default,,0000,0000,0000,,which we now call "religion."
Dialogue: 0,0:02:24.31,0:02:28.47,Default,,0000,0000,0000,,Six thousand years ago,\Nin an effort to unite people,
Dialogue: 0,0:02:28.49,0:02:35.01,Default,,0000,0000,0000,,our ancestors began to design\Ntelegraphic symbols to represent beliefs
Dialogue: 0,0:02:35.04,0:02:37.43,Default,,0000,0000,0000,,and to identify affiliations.
Dialogue: 0,0:02:37.95,0:02:41.76,Default,,0000,0000,0000,,These symbols connected\Nlike-minded people,
Dialogue: 0,0:02:41.79,0:02:43.82,Default,,0000,0000,0000,,and they are all extraordinary.
Dialogue: 0,0:02:44.40,0:02:49.21,Default,,0000,0000,0000,,These affiliations allowed us\Nto feel safer and more secure in groups,
Dialogue: 0,0:02:49.23,0:02:54.92,Default,,0000,0000,0000,,and the sharing created consensus\Naround what the symbols represented.
Dialogue: 0,0:02:54.95,0:02:58.15,Default,,0000,0000,0000,,With these marks,\Nyou knew where you fit in,
Dialogue: 0,0:02:58.17,0:03:01.36,Default,,0000,0000,0000,,both for the people\Nthat were in the in crowd
Dialogue: 0,0:03:01.38,0:03:05.06,Default,,0000,0000,0000,,and those, as importantly,\Nthat were excluded.
Dialogue: 0,0:03:05.08,0:03:11.31,Default,,0000,0000,0000,,These symbols were created in what\NI consider to be a very bottom-up manner:
Dialogue: 0,0:03:11.34,0:03:14.41,Default,,0000,0000,0000,,they were made by people for people
Dialogue: 0,0:03:14.43,0:03:18.02,Default,,0000,0000,0000,,and then shared for free among people
Dialogue: 0,0:03:18.05,0:03:21.55,Default,,0000,0000,0000,,to honor the higher power\Nthat they ascribed to.
Dialogue: 0,0:03:22.23,0:03:27.37,Default,,0000,0000,0000,,What's ironic is that the higher power\Nactually had nothing to do with this.
Dialogue: 0,0:03:28.72,0:03:30.78,Default,,0000,0000,0000,,These early affiliations,
Dialogue: 0,0:03:30.81,0:03:33.85,Default,,0000,0000,0000,,they often shared\Nidentical characteristics,
Dialogue: 0,0:03:33.87,0:03:35.75,Default,,0000,0000,0000,,which is rather baffling
Dialogue: 0,0:03:35.77,0:03:39.26,Default,,0000,0000,0000,,given how scattered we were\Nall over the planet.
Dialogue: 0,0:03:39.29,0:03:43.33,Default,,0000,0000,0000,,We constructed similar rituals,\Npractices and behaviors
Dialogue: 0,0:03:43.35,0:03:48.46,Default,,0000,0000,0000,,no matter where we were\Nanywhere on the globe.
Dialogue: 0,0:03:48.48,0:03:54.12,Default,,0000,0000,0000,,We constructed rituals\Nto create symbolic logos.
Dialogue: 0,0:03:54.15,0:03:56.61,Default,,0000,0000,0000,,We built environments for worship.
Dialogue: 0,0:03:56.64,0:04:00.83,Default,,0000,0000,0000,,We developed strict rules\Non how to engage with each other
Dialogue: 0,0:04:00.86,0:04:03.08,Default,,0000,0000,0000,,with food, with hair,
Dialogue: 0,0:04:03.11,0:04:05.04,Default,,0000,0000,0000,,with birth, with death,
Dialogue: 0,0:04:05.07,0:04:07.44,Default,,0000,0000,0000,,with marriage and procreation.
Dialogue: 0,0:04:07.97,0:04:11.93,Default,,0000,0000,0000,,Some of the symbols\Nhave eerie commonalities.
Dialogue: 0,0:04:12.32,0:04:17.84,Default,,0000,0000,0000,,The hand of God shows up\Nover and over and over again.
Dialogue: 0,0:04:18.21,0:04:21.79,Default,,0000,0000,0000,,It shows up as the hamsa hand\Nin Mesopotamia.
Dialogue: 0,0:04:21.82,0:04:25.23,Default,,0000,0000,0000,,It shows us as the hand\Nof Fatima in Islam.
Dialogue: 0,0:04:25.26,0:04:28.84,Default,,0000,0000,0000,,It shows up as the hand\Nof Miriam in Judaism.
Dialogue: 0,0:04:28.86,0:04:34.57,Default,,0000,0000,0000,,Now, when we didn't agree\Non what our beliefs and behaviors were
Dialogue: 0,0:04:34.59,0:04:35.81,Default,,0000,0000,0000,,in regards to others,
Dialogue: 0,0:04:35.83,0:04:40.12,Default,,0000,0000,0000,,if we felt that somebody\Nelse's were incorrect,
Dialogue: 0,0:04:40.14,0:04:42.15,Default,,0000,0000,0000,,we began to fight,
Dialogue: 0,0:04:42.17,0:04:45.24,Default,,0000,0000,0000,,and many of our first wars were religious.
Dialogue: 0,0:04:45.27,0:04:47.58,Default,,0000,0000,0000,,Our flags were used on the battlefield
Dialogue: 0,0:04:47.60,0:04:51.87,Default,,0000,0000,0000,,to signify which side\Nof the battlefield we belonged to,
Dialogue: 0,0:04:51.90,0:04:56.17,Default,,0000,0000,0000,,because that was the only way\Nto be able to tell friend from foe.
Dialogue: 0,0:04:56.20,0:04:58.03,Default,,0000,0000,0000,,We all looked alike.
Dialogue: 0,0:04:58.05,0:05:03.13,Default,,0000,0000,0000,,And now our flags are on\Nmass-manufactured uniforms
Dialogue: 0,0:05:03.16,0:05:04.72,Default,,0000,0000,0000,,that we are making.
Dialogue: 0,0:05:04.74,0:05:07.76,Default,,0000,0000,0000,,Logos on products\Nto identify a maker came next,
Dialogue: 0,0:05:07.78,0:05:14.26,Default,,0000,0000,0000,,and brands were given\Nlegal recognition on January 1, 1876,
Dialogue: 0,0:05:14.29,0:05:17.08,Default,,0000,0000,0000,,with the advent of the Trademarks\NRegistration Act.
Dialogue: 0,0:05:17.10,0:05:21.57,Default,,0000,0000,0000,,The first trademarked brand was Bass Ale,
Dialogue: 0,0:05:21.59,0:05:25.53,Default,,0000,0000,0000,,and I kind of wonder what that says\Nabout our humanity
Dialogue: 0,0:05:25.56,0:05:29.80,Default,,0000,0000,0000,,that first trademarked brand\Nwas an alcoholic beverage.
Dialogue: 0,0:05:30.81,0:05:32.82,Default,,0000,0000,0000,,Now, here is what I consider to be
Dialogue: 0,0:05:32.84,0:05:36.58,Default,,0000,0000,0000,,the first case of branded\Nproduct placement.
Dialogue: 0,0:05:36.60,0:05:40.91,Default,,0000,0000,0000,,There are bottles of Bass Ale behind me
Dialogue: 0,0:05:40.94,0:05:43.51,Default,,0000,0000,0000,,with the logo accurately presented here
Dialogue: 0,0:05:43.53,0:05:48.94,Default,,0000,0000,0000,,in this very famous painting\Nin 1882 by Édouard Manet.
Dialogue: 0,0:05:49.72,0:05:55.57,Default,,0000,0000,0000,,One of the most widely recognized\Nlogos in the world today
Dialogue: 0,0:05:55.60,0:05:57.29,Default,,0000,0000,0000,,is the Nike swoosh,
Dialogue: 0,0:05:57.31,0:06:00.73,Default,,0000,0000,0000,,which was introduced in 1971.
Dialogue: 0,0:06:00.76,0:06:03.36,Default,,0000,0000,0000,,Carolyn Davidson,\Na graphic design student,
Dialogue: 0,0:06:03.38,0:06:08.37,Default,,0000,0000,0000,,originally created the logo\Nfor 35 dollars.
Dialogue: 0,0:06:09.40,0:06:14.76,Default,,0000,0000,0000,,Upon seeing it,\NNike CEO Phil Knight stated,
Dialogue: 0,0:06:14.79,0:06:16.49,Default,,0000,0000,0000,,"I don't love it
Dialogue: 0,0:06:16.51,0:06:19.91,Default,,0000,0000,0000,,but maybe it will grow on me."
Dialogue: 0,0:06:19.93,0:06:22.01,Default,,0000,0000,0000,,Maybe it will grow on me.
Dialogue: 0,0:06:22.62,0:06:24.96,Default,,0000,0000,0000,,But why is the swoosh so popular?
Dialogue: 0,0:06:24.98,0:06:26.81,Default,,0000,0000,0000,,Why is the swoosh so popular?
Dialogue: 0,0:06:26.83,0:06:28.44,Default,,0000,0000,0000,,Is it the mark?
Dialogue: 0,0:06:29.20,0:06:30.99,Default,,0000,0000,0000,,Or is the marketing?
Dialogue: 0,0:06:31.96,0:06:35.06,Default,,0000,0000,0000,,And what can we make of the fact
Dialogue: 0,0:06:35.08,0:06:39.31,Default,,0000,0000,0000,,that the Nike swoosh seems to be
Dialogue: 0,0:06:39.33,0:06:43.23,Default,,0000,0000,0000,,the Newport logo upside down
Dialogue: 0,0:06:44.46,0:06:47.74,Default,,0000,0000,0000,,or the Capital One logo on its side?
Dialogue: 0,0:06:48.57,0:06:52.16,Default,,0000,0000,0000,,That is not the only logo\Nwith a shared identity.
Dialogue: 0,0:06:54.35,0:06:59.96,Default,,0000,0000,0000,,This next logo is a logo\Nthat has a shared identity
Dialogue: 0,0:06:59.99,0:07:02.54,Default,,0000,0000,0000,,with wholly different meanings.
Dialogue: 0,0:07:03.11,0:07:04.67,Default,,0000,0000,0000,,As a Jewish person,
Dialogue: 0,0:07:04.70,0:07:07.49,Default,,0000,0000,0000,,I believe that this logo,
Dialogue: 0,0:07:07.52,0:07:09.56,Default,,0000,0000,0000,,this swastika,
Dialogue: 0,0:07:09.59,0:07:12.78,Default,,0000,0000,0000,,is the most heinous logo of all time.
Dialogue: 0,0:07:13.45,0:07:16.100,Default,,0000,0000,0000,,But it actually has\Na rather surprising trajectory.
Dialogue: 0,0:07:17.45,0:07:21.16,Default,,0000,0000,0000,,The word "swastika" originally comes from
Dialogue: 0,0:07:21.18,0:07:25.19,Default,,0000,0000,0000,,the ancient Sanskrit word "svastika,"
Dialogue: 0,0:07:25.21,0:07:27.64,Default,,0000,0000,0000,,which actually means "good fortune,"
Dialogue: 0,0:07:27.66,0:07:30.04,Default,,0000,0000,0000,,"luck" and "well-being."
Dialogue: 0,0:07:30.70,0:07:35.47,Default,,0000,0000,0000,,In the early 1900s,\Nbefore it was appropriated by Hitler,
Dialogue: 0,0:07:35.50,0:07:38.49,Default,,0000,0000,0000,,it was used by Coca-Cola
Dialogue: 0,0:07:38.52,0:07:41.14,Default,,0000,0000,0000,,on a good luck bottle opener.
Dialogue: 0,0:07:41.16,0:07:45.59,Default,,0000,0000,0000,,The American Biscuit Company\Nprominently registered the mark
Dialogue: 0,0:07:45.61,0:07:47.82,Default,,0000,0000,0000,,and put it on boxes of cookies.
Dialogue: 0,0:07:47.85,0:07:52.21,Default,,0000,0000,0000,,The US Playing Card Company\Nregistered the mark in 1921
Dialogue: 0,0:07:52.23,0:07:54.34,Default,,0000,0000,0000,,for Fortune Playing Cards.
Dialogue: 0,0:07:54.36,0:07:58.97,Default,,0000,0000,0000,,The Boy Scouts used\Nthe mark on shoes in 1910,
Dialogue: 0,0:07:58.99,0:08:05.61,Default,,0000,0000,0000,,and the symbol was also featured\Non cigar labels, boxtops, road signs
Dialogue: 0,0:08:05.63,0:08:07.54,Default,,0000,0000,0000,,and even poker chips.
Dialogue: 0,0:08:07.56,0:08:12.92,Default,,0000,0000,0000,,Even the Jain made use of the logo\Nalong with a hand of God
Dialogue: 0,0:08:12.94,0:08:14.74,Default,,0000,0000,0000,,many millennia ago.
Dialogue: 0,0:08:15.37,0:08:17.54,Default,,0000,0000,0000,,These marks were identical,
Dialogue: 0,0:08:17.56,0:08:19.74,Default,,0000,0000,0000,,but with use as a Nazi symbol,
Dialogue: 0,0:08:19.76,0:08:22.71,Default,,0000,0000,0000,,the impact became very, very different.
Dialogue: 0,0:08:23.32,0:08:25.29,Default,,0000,0000,0000,,The hand of God,
Dialogue: 0,0:08:25.31,0:08:27.32,Default,,0000,0000,0000,,the Nike swoosh
Dialogue: 0,0:08:27.34,0:08:29.26,Default,,0000,0000,0000,,and the swastika:
Dialogue: 0,0:08:29.29,0:08:34.97,Default,,0000,0000,0000,,they all demonstrate how we've been\Nmanufacturing meaning with visual language
Dialogue: 0,0:08:34.99,0:08:36.77,Default,,0000,0000,0000,,over millennia.
Dialogue: 0,0:08:37.52,0:08:40.33,Default,,0000,0000,0000,,It's a behavior that's\Nalmost as old as we are.
Dialogue: 0,0:08:41.04,0:08:43.39,Default,,0000,0000,0000,,Today, in the United States,
Dialogue: 0,0:08:43.41,0:08:48.51,Default,,0000,0000,0000,,there are over 116,000 malls,
Dialogue: 0,0:08:48.53,0:08:51.50,Default,,0000,0000,0000,,and they all look pretty much the same.
Dialogue: 0,0:08:51.53,0:08:55.24,Default,,0000,0000,0000,,There are more than 40,000 supermarkets,
Dialogue: 0,0:08:55.26,0:08:59.30,Default,,0000,0000,0000,,and they each have over 40,000 items.
Dialogue: 0,0:08:59.32,0:09:01.63,Default,,0000,0000,0000,,If you went shopping for bottled water,
Dialogue: 0,0:09:01.66,0:09:05.24,Default,,0000,0000,0000,,you'd have over 80 options to choose from.
Dialogue: 0,0:09:05.26,0:09:08.32,Default,,0000,0000,0000,,Since their launch in 1912,
Dialogue: 0,0:09:08.34,0:09:14.76,Default,,0000,0000,0000,,you could choose from over 100\Nflavors and variants of Oreo cookies.
Dialogue: 0,0:09:15.50,0:09:18.25,Default,,0000,0000,0000,,Now, is this a good thing
Dialogue: 0,0:09:18.27,0:09:19.68,Default,,0000,0000,0000,,or is it a bad thing?
Dialogue: 0,0:09:21.05,0:09:24.46,Default,,0000,0000,0000,,Is a plethora of choice\Nnecessary in a free market?
Dialogue: 0,0:09:24.97,0:09:28.48,Default,,0000,0000,0000,,I believe it is both a good and bad thing,
Dialogue: 0,0:09:28.50,0:09:30.87,Default,,0000,0000,0000,,as humans are both good and bad,
Dialogue: 0,0:09:30.90,0:09:35.58,Default,,0000,0000,0000,,and we're the ones creating\Nand using and buying these brands.
Dialogue: 0,0:09:35.61,0:09:38.09,Default,,0000,0000,0000,,However, I think that the question
Dialogue: 0,0:09:38.12,0:09:43.74,Default,,0000,0000,0000,,of whether this behavior is good or bad\Nis actually secondary
Dialogue: 0,0:09:43.76,0:09:45.68,Default,,0000,0000,0000,,to understanding why --
Dialogue: 0,0:09:46.54,0:09:51.01,Default,,0000,0000,0000,,why we behave this way in the first place.
Dialogue: 0,0:09:52.55,0:09:53.72,Default,,0000,0000,0000,,Here's the thing:
Dialogue: 0,0:09:54.92,0:09:57.62,Default,,0000,0000,0000,,every one of our mass-marketed products
Dialogue: 0,0:09:57.64,0:10:01.34,Default,,0000,0000,0000,,are what I consider to be top-down brands.
Dialogue: 0,0:10:01.37,0:10:04.14,Default,,0000,0000,0000,,They're still created by people,
Dialogue: 0,0:10:04.16,0:10:08.97,Default,,0000,0000,0000,,but they are owned, operated,\Nmanufactured, advertised,
Dialogue: 0,0:10:08.100,0:10:12.62,Default,,0000,0000,0000,,designed, promoted\Nand distributed by the corporation
Dialogue: 0,0:10:12.65,0:10:17.43,Default,,0000,0000,0000,,and pushed down and sold\Nto the consumer for financial gain.
Dialogue: 0,0:10:17.46,0:10:20.79,Default,,0000,0000,0000,,These corporations have\Na responsibility to a P and L
Dialogue: 0,0:10:20.81,0:10:23.25,Default,,0000,0000,0000,,with an expectation of an ROI
Dialogue: 0,0:10:23.27,0:10:29.41,Default,,0000,0000,0000,,and have names like P and G\Nand AT and T and J and J.
Dialogue: 0,0:10:30.72,0:10:35.59,Default,,0000,0000,0000,,And that's pretty much the way it's been\Nfor the last couple of hundred years:
Dialogue: 0,0:10:35.61,0:10:39.28,Default,,0000,0000,0000,,a top-down model\Ncontrolled by the corporation.
Dialogue: 0,0:10:40.64,0:10:43.65,Default,,0000,0000,0000,,Until 2011.
Dialogue: 0,0:10:44.26,0:10:47.82,Default,,0000,0000,0000,,That's when we began to see evidence
Dialogue: 0,0:10:47.84,0:10:52.41,Default,,0000,0000,0000,,of real, significant, far-reaching change.
Dialogue: 0,0:10:52.44,0:10:55.55,Default,,0000,0000,0000,,The Arab Spring and Occupy Wall Street
Dialogue: 0,0:10:55.58,0:10:59.18,Default,,0000,0000,0000,,proved how the internet\Ncould amplify messages
Dialogue: 0,0:10:59.20,0:11:01.56,Default,,0000,0000,0000,,and connect like-minded people
Dialogue: 0,0:11:01.58,0:11:04.58,Default,,0000,0000,0000,,with powerful beliefs to inspire change.
Dialogue: 0,0:11:04.60,0:11:07.97,Default,,0000,0000,0000,,We witnessed a cultural shift\Nvia social media
Dialogue: 0,0:11:07.99,0:11:12.02,Default,,0000,0000,0000,,with hashtags like #MeToo\Nand #BlackLivesMatter.
Dialogue: 0,0:11:12.72,0:11:15.54,Default,,0000,0000,0000,,In its wake, the discipline of branding
Dialogue: 0,0:11:15.57,0:11:19.82,Default,,0000,0000,0000,,has transformed more in the last 10 years
Dialogue: 0,0:11:19.84,0:11:23.92,Default,,0000,0000,0000,,than it has in the last 10,000,
Dialogue: 0,0:11:23.94,0:11:27.14,Default,,0000,0000,0000,,and for the first time in modern history,
Dialogue: 0,0:11:27.17,0:11:29.85,Default,,0000,0000,0000,,the most popular, influential brands
Dialogue: 0,0:11:29.87,0:11:34.17,Default,,0000,0000,0000,,are not brands being pushed\Ndown by the corporation.
Dialogue: 0,0:11:34.19,0:11:38.79,Default,,0000,0000,0000,,They are brands being pushed up\Nby the people, for the people,
Dialogue: 0,0:11:38.81,0:11:43.82,Default,,0000,0000,0000,,for the sole purpose of changing the world\Nand making it a better place.
Dialogue: 0,0:11:43.85,0:11:48.33,Default,,0000,0000,0000,,Our greatest innovations aren't brands\Nproviding a different form
Dialogue: 0,0:11:48.35,0:11:50.98,Default,,0000,0000,0000,,or a different flavor\Nof our favorite snack.
Dialogue: 0,0:11:51.00,0:11:54.89,Default,,0000,0000,0000,,Our greatest innovations\Nare the creation of brands
Dialogue: 0,0:11:54.91,0:11:56.98,Default,,0000,0000,0000,,that can make a difference in our lives
Dialogue: 0,0:11:57.01,0:12:00.36,Default,,0000,0000,0000,,and reflect the kind of world\Nthat we want to live in.
Dialogue: 0,0:12:00.90,0:12:03.36,Default,,0000,0000,0000,,In November of 2016,
Dialogue: 0,0:12:03.39,0:12:06.17,Default,,0000,0000,0000,,Krista Suh, Jayna Zweiman and Kat Coyle
Dialogue: 0,0:12:06.19,0:12:11.36,Default,,0000,0000,0000,,created a hat to be worn\Nat the Women's March in Washington, DC.
Dialogue: 0,0:12:11.39,0:12:13.59,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:14.65,0:12:18.11,Default,,0000,0000,0000,,This was the day after\Nthe presidential inauguration.
Dialogue: 0,0:12:18.13,0:12:22.74,Default,,0000,0000,0000,,Two months later,\Non January 21, 2017,
Dialogue: 0,0:12:22.76,0:12:28.88,Default,,0000,0000,0000,,millions of people all over the world\Nwore handmade pink pussyhats
Dialogue: 0,0:12:28.91,0:12:31.100,Default,,0000,0000,0000,,in support of the Women's March\Nall over the world.
Dialogue: 0,0:12:32.97,0:12:36.08,Default,,0000,0000,0000,,The hat was not created\Nfor any financial benefit.
Dialogue: 0,0:12:36.10,0:12:39.97,Default,,0000,0000,0000,,Like our religious symbols\Ncreated thousands of years ago,
Dialogue: 0,0:12:39.99,0:12:42.99,Default,,0000,0000,0000,,the hat was created\Nby the people, for the people
Dialogue: 0,0:12:43.01,0:12:48.94,Default,,0000,0000,0000,,to serve what I believe\Nis the highest benefit of branding:
Dialogue: 0,0:12:48.96,0:12:51.43,Default,,0000,0000,0000,,to unite people in the communication
Dialogue: 0,0:12:51.45,0:12:52.70,Default,,0000,0000,0000,,of shared ideals.
Dialogue: 0,0:12:54.00,0:12:57.23,Default,,0000,0000,0000,,The pink pussyhat became\Na mark for a movement.
Dialogue: 0,0:12:57.26,0:13:01.14,Default,,0000,0000,0000,,In a very short time,\Ntwo months,
Dialogue: 0,0:13:01.17,0:13:03.100,Default,,0000,0000,0000,,it became universally recognizable.
Dialogue: 0,0:13:04.64,0:13:08.06,Default,,0000,0000,0000,,It connected an audience\Nin an unprecedented way.
Dialogue: 0,0:13:09.04,0:13:10.98,Default,,0000,0000,0000,,It is a brand,
Dialogue: 0,0:13:11.00,0:13:12.73,Default,,0000,0000,0000,,but it is more than that.
Dialogue: 0,0:13:13.41,0:13:16.56,Default,,0000,0000,0000,,Today, the pink pussyhat is proof positive
Dialogue: 0,0:13:16.58,0:13:20.08,Default,,0000,0000,0000,,that branding is not just\Na tool of capitalism.
Dialogue: 0,0:13:21.16,0:13:25.07,Default,,0000,0000,0000,,Branding is the profound\Nmanifestation of the human spirit.
Dialogue: 0,0:13:25.96,0:13:32.92,Default,,0000,0000,0000,,The condition of branding has always\Nreflected the condition of our culture.
Dialogue: 0,0:13:33.70,0:13:35.79,Default,,0000,0000,0000,,It is our responsibility
Dialogue: 0,0:13:35.81,0:13:40.79,Default,,0000,0000,0000,,to continue to leverage\Nthe democratic power branding provides,
Dialogue: 0,0:13:40.82,0:13:42.73,Default,,0000,0000,0000,,and it is our responsibility
Dialogue: 0,0:13:43.65,0:13:45.72,Default,,0000,0000,0000,,to design a culture that reflects
Dialogue: 0,0:13:46.91,0:13:48.31,Default,,0000,0000,0000,,and honors
Dialogue: 0,0:13:49.32,0:13:51.19,Default,,0000,0000,0000,,the kind of world we want to live in.
Dialogue: 0,0:13:51.74,0:13:52.91,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:52.93,0:13:56.25,Default,,0000,0000,0000,,(Applause)