WEBVTT

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Thank you.

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So, good day to everyone.

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I would like you to imagine a cake.

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Just a cake, OK?

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It can be your favorite cake,

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made by you or by your mom,

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or some cake from
the nearest pastry shop -

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just ordinary favorite cake.

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Of course, I have my ideas
about how a perfect cake looks like,

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and you have your ideas.

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So let's compare our ideas.

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My cake can look like this -

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and it has some fillings inside -

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or like this

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or like this.

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That's why I'm here today,

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and I would like to talk about my concept
and about my creations.

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So, people have been consuming
sweets for ages,

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and if you try to find some information
about the first sweets -

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for example, ice cream was invented
more than 4,000 years ago,

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and people just mixed ice
with fruit and berries

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and ate it like ice cream.

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But for many years in the past,
sugar was a true luxury item

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and only rich people
could buy sweet things.

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But in the 19th century,
everything changed,

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and sugar became accessible
almost to everyone

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because sugar production increased.

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At the same time, in Europe,

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the tradition to finish a meal
with some sweet dessert was born,

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and this tradition still exists nowadays.

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So me, my family and I,
we are not an exception,

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and we also usually eat some sweets,
some cakes after a meal.

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Of course, there are some people
who don't want to eat any sweets,

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but I'm not among them.

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I really want to eat cakes
and croissants, ice cream -

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I like it -

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and this is one of the reasons
why I became a pastry chef.

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Because I wanted to cook it
and I wanted to eat it.

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So when I was 15,
I decided to be an architect.

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I decided I want to be an architect.

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Of course, I had no idea
that objects of my design would be cake.

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I graduated from the University
of Architecture and Design,

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and I worked as an interior
designer for a few years,

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but then something happened,
and I starting baking and cooking.

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Of course, I cook
for me and for my family.

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For me, it was very important

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when a dish, when a meal

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was beautifully presented
and beautifully served.

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And what can be
more beautiful than a cake?

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So, I don't know - for me, it's a cake.

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So I started baking,

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and in general,

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I saw, for the first time in my life,
I saw a mousse-glazed cake,

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maybe six years ago.

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And I was totally shocked,
and for me it was like a miracle.

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Oh my God, it was so shiny,
so bright, so unusual for me.

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And it was something very new.

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And modern cake for me and for people,

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it's not just sponge cake
with cream and sugar and berries.

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It's something bigger,

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and it's a real art,
and it's real science.

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Modern pastry chefs

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are not just ordinary people
who make the same things day by day.

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They compete with each other,

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they need to make some creative things,

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they need to make pieces of art.

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I would like to show you
a modern pastry world from that side

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to show that it can be real art.

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I started baking, and, of course,
I had my social networks,

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and I wanted to share
my passion, my hobby,

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with my followers, with my friends,

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and I started posting pictures
on my Instagram.

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Then I noted that some creative objects

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usually attracted much more attention

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and got more likes, for example.

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And I started to think about
my own moulds, own designs.

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But unfortunately,

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it was almost impossible
to make some special objects

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using just ordinary moulds
from mass production,

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because everybody had the same moulds,
so I could make only the same things.

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So I started to think about my own moulds,
and I started to think about a 3D printer.

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And to be honest, at that time,
I knew nothing about 3D printing -

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okay, so there is some 3D printer -

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but now I work with it a lot,

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and for me, it's just an ordinary tool,
like a standard mixer on my kitchen.

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So I work with it almost every day.

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3D printing was invented
maybe 30 or 40 years ago,

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and with a 3D printer,

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we can print very tiny,
small objects, like for jewelry,

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or big objects, like a house.

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And it's possible.

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Can you imagine a big printed house,

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400 square meters?

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It's possible.

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However, I work
with [more] modest objects,

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just my moulds,

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and I work with plastic.

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My first mould, I printed
a couple of years ago,

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and it was the cake from this mould.

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I wanted to make some special cake,

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and this cake has
a very aggressive design,

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with sharp edges and strict lines

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and with provocative colors,

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and for me, it was important to make
something different to surprise people.

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So we made this cake,

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and then this experiment was successful,

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and I realized that, okay,
now I can do anything I want.

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Almost everything.

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I would like to talk
about the 3D printing process.

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What you have to do, it's a small lesson.

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You need to make a 3D model.

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You can use any software.

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For example, I work with 3ds Max,
Grasshopper, ArchiCAD, AutoCAD,

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Houdini, and different software.

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Then you have to print this mould,
and you have a printed mould.

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I call it prototype.

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Then you have a printed mould,

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and you have to pour silicone on the top
and wait a few hours,

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and you will have just some silicon mould.

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And inside, you have to put
some ingredients, some recipe.

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It's a very important part for me
to create a very good recipe.

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Because the recipe is very important.

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We need to have very good textures inside
and very good flavors inside.

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Otherwise, people
won't buy it a second time.

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You see, they were different layers,
and it was a cake.

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(Laughter)

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So, when you have your recipe,
you put inside some ingredients,

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and you need to freeze it,

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and after, you just need to finish it
with glazing or spraying,

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and you have your cake.

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It's not the end.

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My last step is making photos and videos,

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and it's a big, separate part for me,

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and usually I try to make
very good visual content

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because it's very important for me.

NOTE Paragraph

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Just a few people can eat my cakes.

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I don't have any mass production;
I don't have any shop now.

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But everybody can see
my cakes, my creations.

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So I want to share good pictures,
and I want to surprise people.

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And this is my next step and my next goal.

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I want to surprise and inspire people.

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Because when you see my cake,
if you see it for the first time,

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you can't understand what it is,

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whether it is, I don't know,
some piece of furniture,

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some tray or weighs
or something, plastic toy.

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But if you cut it, you have inside
a lot of different layers.

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They can be crunchy or fluffy, gentle,

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with chocolate, with different fruits.

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It's a real cake.

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I want to inspire people,

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and some people write me,

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like "You are my inspiration,
and I started to bake.

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I want to be a pastry chef;
I changed my career,"

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and I'm very happy about it

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because I want to share my passion also.

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And once,

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Malevich worked with his students
on some manufacturing,

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and they were making
some design for a teapot.

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And when the director of this [factory],
he came and saw this teapot,

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and he said, "It's a good idea,

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but it's not very convenient,

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this teapot."

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And sometimes, my cake,
it's not just a cake.

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It's the idea of a cake.

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And Malevich answered him,

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"It's not a teapot;
it's an idea of a teapot."

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So I try to just make some ideas
and to share them.

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For example, here, a lot of people
think that it's glass, but it's sugar.

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This is a sugar box.

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And my next step -

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I wanted to explain
my project a little bit.

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So it's a cherry cake.

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We used 3ds Max to make this mould,

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and we just made a 3D-modeled cherry,

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and we put inside,
inside an invisible box,

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a lot of cherries,

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and then we hide this box.

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And at the end, we had
just a lot of cherries stuck together.

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You see this process?

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Just a lot of cherries.

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Then, of course,
I finished it with my hand,

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and, also, I can show dismould.

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It was demoulded.

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Then we made a silicon mould,
and, of course, we made a cake,

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and after you cover it with glaze,

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it looks like real cherries
just stuck together.

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Of course, if you cut it,
you have different layers inside.

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This is the cherry cake,
of course with cherry taste,

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and with dark chocolate and cherry.

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And by the way, this video
got more than nine million views,

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and for me, it was
a very big surprise also.

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(Music)

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Yeah, so it's eatable.

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Yeah.

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So my next cake, I call it cluster cake.

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Using a Voronoi diagram,
we split this shape.

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We tried to make a stone effect,
so, like, we have a lot of stones.

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Then, we just broke off some of them,

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and we have this stone cake mould.

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It looks very nice.

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This is work of a Venezuelan artist,
and his name is Jose Margulis,

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and he works with 3D sculptures
and compositions.

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He works usually with plastic,
metal, and acrylic sheets,

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but he sent me his drawings,
and I made this.

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But I made it of chocolate,

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so they were just chocolate sheets.

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And of course, we made a video.

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Every time, we try to make
photos and videos.

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Here, we're using also a milling machine.

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This was a yogurt cake,
by the way, with berry.

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We use a milling machine
to cut these chocolate sheets.

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I just prepared a lot of sheets
with colorful chocolate,

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and we made it in my city
in some laboratory.

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This guy created, also,
this milling machine by himself.

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Here we tried to show
how we can collaborate.

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How different people
from different professions

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can make some
interesting project together.

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We were three people -
artist, engineer, and pastry chef -

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and we created such a collection.

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We called it Kinetic Tarts,

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and [in total], we made
four different tarts.

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Here is a picture of ferrofluid.

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Ferrofluid is some liquid
that can be strongly magnetized

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in presence of magnetic fields.

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It was a big inspiration for me.

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I dreamed about this shape,
and finally I made it like a cake.

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We made it just two months ago.

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Specially, this shape I made
for a collaboration

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with a Spanish pastry chef.

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His name is Jordi Bordas,
and he's the world champion.

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And here, my second main goal,

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I want to explain to you

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that modern cakes, they can be healthy.

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So here, for example,
is a totally vegan cake.

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There is no cream, 
no butter, no flour, and no eggs.

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But it's still a mousse cake
with airy textures inside.

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Instead of this, we have inside
mango, lychee, passion fruit, strawberry,

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and even cactus flower.

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This cake was very tasty,

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and it was quite complex to create
this recipe without these ingredients,

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even without gelatin or cream,

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it's not easy.

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You have to be smart,

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you have to know a lot

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about chemical processes,
physical processes

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to create such a recipe.

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I would like to [say] that modern cakes,

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it's not just sugar with berries,
with butter, mixed together.

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They can be healthy.

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We can keep all vitamins inside.

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We can have strong flavor
without any special attention.

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It's also very important for me

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to share that we can make
very good and tasty cakes

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low in sugar and low in fat.

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So my main message -

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if we eat this cake
just a few times during a year,

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maybe for some celebration,
for a birthday, for some holiday,

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try to find your perfect,
tasty, beautiful cake, like I did.

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Okay, thank you.

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(Applause)