[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.80,0:00:04.78,Default,,0000,0000,0000,,I spend most of my time
Dialogue: 0,0:00:04.80,0:00:06.48,Default,,0000,0000,0000,,thinking about little girls,
Dialogue: 0,0:00:08.28,0:00:13.06,Default,,0000,0000,0000,,which is kind of a weird thing\Nfor a grown man in our society to say.
Dialogue: 0,0:00:13.08,0:00:16.02,Default,,0000,0000,0000,,But I do. I spend most of my time\Nthinking about little girls,
Dialogue: 0,0:00:16.04,0:00:18.20,Default,,0000,0000,0000,,and I think it's primarily\Nbecause I have one.
Dialogue: 0,0:00:19.16,0:00:22.22,Default,,0000,0000,0000,,This one's mine, and I think\Nyou would really like her.
Dialogue: 0,0:00:22.24,0:00:24.70,Default,,0000,0000,0000,,She is smart and funny
Dialogue: 0,0:00:24.72,0:00:27.08,Default,,0000,0000,0000,,and kind to people and a good friend.
Dialogue: 0,0:00:27.96,0:00:32.34,Default,,0000,0000,0000,,But when I talk about my daughter,\Nthe word I find myself saying most
Dialogue: 0,0:00:32.36,0:00:33.56,Default,,0000,0000,0000,,is "athlete."
Dialogue: 0,0:00:34.40,0:00:35.60,Default,,0000,0000,0000,,My kid's athletic.
Dialogue: 0,0:00:36.24,0:00:38.78,Default,,0000,0000,0000,,She is strong and fast
Dialogue: 0,0:00:38.80,0:00:41.98,Default,,0000,0000,0000,,and has great balance\Nand good body control.
Dialogue: 0,0:00:42.00,0:00:45.38,Default,,0000,0000,0000,,She is a three-time,\Nback-to-back-to-back state champion
Dialogue: 0,0:00:45.40,0:00:47.06,Default,,0000,0000,0000,,in Shaolin Kempo.
Dialogue: 0,0:00:47.08,0:00:50.78,Default,,0000,0000,0000,,At nine years old, she is already\Nhalfway to a black belt.
Dialogue: 0,0:00:50.80,0:00:52.58,Default,,0000,0000,0000,,My daughter is athletic.
Dialogue: 0,0:00:52.60,0:00:56.78,Default,,0000,0000,0000,,Now, when a man who is six feet two\Nand 265 pounds stands in front of you
Dialogue: 0,0:00:56.80,0:00:58.54,Default,,0000,0000,0000,,and says his daughter is athletic,
Dialogue: 0,0:00:58.56,0:01:00.78,Default,,0000,0000,0000,,you might think\Nthat's a reflection of him.
Dialogue: 0,0:01:00.80,0:01:02.02,Default,,0000,0000,0000,,It is not.
Dialogue: 0,0:01:02.04,0:01:03.50,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:03.52,0:01:06.90,Default,,0000,0000,0000,,My wife in high school\Nwas a two-time all-state soccer player
Dialogue: 0,0:01:06.92,0:01:09.22,Default,,0000,0000,0000,,and a two-time all-state\Nvolleyball player,
Dialogue: 0,0:01:09.24,0:01:11.26,Default,,0000,0000,0000,,and I played "Dungeons and Dragons."
Dialogue: 0,0:01:11.28,0:01:13.38,Default,,0000,0000,0000,,And that is why,
Dialogue: 0,0:01:13.40,0:01:15.34,Default,,0000,0000,0000,,although my daughter is an athlete,
Dialogue: 0,0:01:15.36,0:01:18.54,Default,,0000,0000,0000,,she's also a huge nerd, which I love.
Dialogue: 0,0:01:18.56,0:01:21.18,Default,,0000,0000,0000,,She walks around our house\Nin a cloak of flames
Dialogue: 0,0:01:21.20,0:01:22.84,Default,,0000,0000,0000,,that she made herself.
Dialogue: 0,0:01:23.40,0:01:25.38,Default,,0000,0000,0000,,She sits on the Iron Throne --
Dialogue: 0,0:01:25.40,0:01:27.18,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:27.20,0:01:29.54,Default,,0000,0000,0000,,even though she has never\Nseen "Game of Thrones,"
Dialogue: 0,0:01:29.56,0:01:33.42,Default,,0000,0000,0000,,primarily because we are not\Nthe worst parents who ever lived.
Dialogue: 0,0:01:33.44,0:01:36.22,Default,,0000,0000,0000,,But she knows there's someone\Ncalled the Mother of Dragons,
Dialogue: 0,0:01:36.24,0:01:38.34,Default,,0000,0000,0000,,and she calls herself that\Nand she loves it.
Dialogue: 0,0:01:38.36,0:01:40.06,Default,,0000,0000,0000,,She's a huge comic book fan.
Dialogue: 0,0:01:40.08,0:01:42.14,Default,,0000,0000,0000,,Right now, her favorite\Ncharacter is Groot.
Dialogue: 0,0:01:42.16,0:01:43.38,Default,,0000,0000,0000,,She loves Groot.
Dialogue: 0,0:01:43.40,0:01:45.20,Default,,0000,0000,0000,,She adores The Incredible Hulk.
Dialogue: 0,0:01:46.08,0:01:48.26,Default,,0000,0000,0000,,But my daughter really at heart,
Dialogue: 0,0:01:48.28,0:01:51.30,Default,,0000,0000,0000,,her thing is Star Wars.
Dialogue: 0,0:01:51.32,0:01:52.72,Default,,0000,0000,0000,,My kid is a Jedi.
Dialogue: 0,0:01:53.56,0:01:55.34,Default,,0000,0000,0000,,Although some days she's also a Sith,
Dialogue: 0,0:01:55.36,0:01:58.58,Default,,0000,0000,0000,,which is a choice that I can respect.
Dialogue: 0,0:01:58.60,0:01:59.70,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:59.72,0:02:02.38,Default,,0000,0000,0000,,But here's the question\Nthat I have to ask.
Dialogue: 0,0:02:02.40,0:02:04.70,Default,,0000,0000,0000,,Why is it that when\Nmy daughter dresses up,
Dialogue: 0,0:02:04.72,0:02:07.30,Default,,0000,0000,0000,,whether it's Groot or The Incredible Hulk,
Dialogue: 0,0:02:07.32,0:02:10.86,Default,,0000,0000,0000,,whether it's Obi-Wan Kenobi or Darth Maul,
Dialogue: 0,0:02:10.88,0:02:14.68,Default,,0000,0000,0000,,why is every character\Nshe dresses up as a boy?
Dialogue: 0,0:02:16.32,0:02:18.34,Default,,0000,0000,0000,,And where are all the female superheroes?
Dialogue: 0,0:02:18.36,0:02:20.22,Default,,0000,0000,0000,,And that is not actually the question,
Dialogue: 0,0:02:20.24,0:02:22.38,Default,,0000,0000,0000,,because there's plenty\Nof female superheroes.
Dialogue: 0,0:02:22.40,0:02:25.92,Default,,0000,0000,0000,,My question really is,\Nwhere is all the female superhero stuff?
Dialogue: 0,0:02:26.64,0:02:28.68,Default,,0000,0000,0000,,Where are the costumes?\NWhere are the toys?
Dialogue: 0,0:02:29.60,0:02:33.34,Default,,0000,0000,0000,,Because every day when my daughter\Nplays when she dresses up,
Dialogue: 0,0:02:33.36,0:02:34.84,Default,,0000,0000,0000,,she's learning stuff
Dialogue: 0,0:02:36.16,0:02:38.38,Default,,0000,0000,0000,,through a process that,\Nin my own line of work,
Dialogue: 0,0:02:38.40,0:02:39.98,Default,,0000,0000,0000,,as a professor of media studies,
Dialogue: 0,0:02:40.00,0:02:41.94,Default,,0000,0000,0000,,we refer to as public pedagogy.
Dialogue: 0,0:02:41.96,0:02:47.18,Default,,0000,0000,0000,,That is, it is how societies\Nare taught ideologies.
Dialogue: 0,0:02:47.20,0:02:49.94,Default,,0000,0000,0000,,It's how you learned what it meant\Nto be a man or a woman,
Dialogue: 0,0:02:49.96,0:02:52.54,Default,,0000,0000,0000,,what it meant to behave\Nyourself in public,
Dialogue: 0,0:02:52.56,0:02:55.30,Default,,0000,0000,0000,,what it meant to be a patriot\Nand have good manners.
Dialogue: 0,0:02:55.32,0:02:59.18,Default,,0000,0000,0000,,It's all the constituent social relations\Nthat make us up as a people.
Dialogue: 0,0:02:59.20,0:03:03.22,Default,,0000,0000,0000,,It's, in short, how we learn\Nwhat we know about other people
Dialogue: 0,0:03:03.24,0:03:05.02,Default,,0000,0000,0000,,and about the world.
Dialogue: 0,0:03:05.04,0:03:09.50,Default,,0000,0000,0000,,But we live in a 100-percent\Nmedia-saturated society.
Dialogue: 0,0:03:09.52,0:03:13.02,Default,,0000,0000,0000,,What that means is that every single\Naspect of your human existence
Dialogue: 0,0:03:13.04,0:03:15.42,Default,,0000,0000,0000,,outside of your basic bodily functions
Dialogue: 0,0:03:15.44,0:03:17.90,Default,,0000,0000,0000,,is in some way touched by media.
Dialogue: 0,0:03:17.92,0:03:20.38,Default,,0000,0000,0000,,From the car that you drive\Nto the food that you eat
Dialogue: 0,0:03:20.40,0:03:21.78,Default,,0000,0000,0000,,to the clothes that you wear
Dialogue: 0,0:03:21.80,0:03:23.82,Default,,0000,0000,0000,,to the way you construct\Nyour relationships
Dialogue: 0,0:03:23.84,0:03:26.94,Default,,0000,0000,0000,,to the very language\Nyou use to formulate thought --
Dialogue: 0,0:03:26.96,0:03:30.22,Default,,0000,0000,0000,,all of that is in some way mediated.
Dialogue: 0,0:03:30.24,0:03:32.26,Default,,0000,0000,0000,,So the answer in our society
Dialogue: 0,0:03:32.28,0:03:35.57,Default,,0000,0000,0000,,to how do we learn what we know\Nabout other people and about the world
Dialogue: 0,0:03:35.59,0:03:38.07,Default,,0000,0000,0000,,is largely through media.
Dialogue: 0,0:03:38.88,0:03:41.02,Default,,0000,0000,0000,,Well, there's a wrinkle in that,
Dialogue: 0,0:03:41.04,0:03:42.82,Default,,0000,0000,0000,,in that our society,
Dialogue: 0,0:03:42.84,0:03:48.14,Default,,0000,0000,0000,,media don't simply exist as information\Ndistribution technologies and devices.
Dialogue: 0,0:03:48.16,0:03:51.02,Default,,0000,0000,0000,,They also exist as corporate entities.
Dialogue: 0,0:03:51.04,0:03:56.86,Default,,0000,0000,0000,,And when the distribution of information\Nis tied to financial gain,
Dialogue: 0,0:03:56.88,0:03:58.08,Default,,0000,0000,0000,,there's a problem.
Dialogue: 0,0:03:59.08,0:04:00.50,Default,,0000,0000,0000,,How big of a problem?
Dialogue: 0,0:04:00.52,0:04:01.74,Default,,0000,0000,0000,,Well think about this:
Dialogue: 0,0:04:01.76,0:04:08.50,Default,,0000,0000,0000,,in 1983, 90 percent of American media\Nwere owned by 50 companies.
Dialogue: 0,0:04:08.52,0:04:12.82,Default,,0000,0000,0000,,In any market, 50 companies\Ndoing something is a lot of companies.
Dialogue: 0,0:04:12.84,0:04:14.70,Default,,0000,0000,0000,,It's a lot of different worldviews.
Dialogue: 0,0:04:14.72,0:04:19.46,Default,,0000,0000,0000,,In 2015, that number has shrunk to six,
Dialogue: 0,0:04:19.48,0:04:20.82,Default,,0000,0000,0000,,six companies.
Dialogue: 0,0:04:20.84,0:04:24.62,Default,,0000,0000,0000,,They are NBCUniversal Comcast,\NAOL Time Warner,
Dialogue: 0,0:04:24.64,0:04:30.46,Default,,0000,0000,0000,,the Walt Disney Company, News Corp,\NViacom and the CBS Corporation.
Dialogue: 0,0:04:30.48,0:04:34.46,Default,,0000,0000,0000,,These six companies produce\Nnine out of every 10 movies you watch,
Dialogue: 0,0:04:34.48,0:04:37.94,Default,,0000,0000,0000,,nine out of every 10 television shows,\Nnine out of every 10 songs,
Dialogue: 0,0:04:37.96,0:04:39.74,Default,,0000,0000,0000,,nine out of every 10 books.
Dialogue: 0,0:04:39.76,0:04:41.66,Default,,0000,0000,0000,,So my question to you is,
Dialogue: 0,0:04:41.68,0:04:45.38,Default,,0000,0000,0000,,if six companies control\N90 percent of American media,
Dialogue: 0,0:04:45.40,0:04:50.48,Default,,0000,0000,0000,,how much influence do you think they have\Nover what you're allowed to see every day?
Dialogue: 0,0:04:51.88,0:04:53.26,Default,,0000,0000,0000,,Because in media studies,
Dialogue: 0,0:04:53.28,0:04:56.54,Default,,0000,0000,0000,,we spend a lot of time saying\Nthat media can't tell us what to think,
Dialogue: 0,0:04:56.56,0:04:58.82,Default,,0000,0000,0000,,and they can't; they're terrible at that.
Dialogue: 0,0:04:58.84,0:05:00.22,Default,,0000,0000,0000,,But that's not their job.
Dialogue: 0,0:05:00.24,0:05:02.18,Default,,0000,0000,0000,,Media don't tell us what to think.
Dialogue: 0,0:05:02.20,0:05:04.98,Default,,0000,0000,0000,,Media tell us what to think about.
Dialogue: 0,0:05:05.00,0:05:06.86,Default,,0000,0000,0000,,They control the conversation,
Dialogue: 0,0:05:06.88,0:05:08.62,Default,,0000,0000,0000,,and in controlling the conversation,
Dialogue: 0,0:05:08.64,0:05:11.66,Default,,0000,0000,0000,,they don't have to get you\Nto think what they want you to think.
Dialogue: 0,0:05:11.68,0:05:15.26,Default,,0000,0000,0000,,They'll just get you thinking about\Nthe things they want you to think about,
Dialogue: 0,0:05:15.28,0:05:19.18,Default,,0000,0000,0000,,and more importantly, not thinking about\Nthings they don't want you to think about.
Dialogue: 0,0:05:19.20,0:05:21.14,Default,,0000,0000,0000,,They control the conversation.
Dialogue: 0,0:05:21.16,0:05:22.78,Default,,0000,0000,0000,,How does this work in practice?
Dialogue: 0,0:05:22.80,0:05:24.78,Default,,0000,0000,0000,,Let's just take one of those companies.
Dialogue: 0,0:05:24.80,0:05:26.02,Default,,0000,0000,0000,,We'll do an easy one.
Dialogue: 0,0:05:26.04,0:05:28.58,Default,,0000,0000,0000,,Let's talk about the Walt Disney\NCompany for a second.
Dialogue: 0,0:05:28.60,0:05:31.50,Default,,0000,0000,0000,,The reason why I always pick\Nthe Walt Disney Company is this.
Dialogue: 0,0:05:31.52,0:05:34.94,Default,,0000,0000,0000,,Is there a single person in this room\Nwho has never seen a Disney movie?
Dialogue: 0,0:05:34.96,0:05:36.84,Default,,0000,0000,0000,,Look around. Exactly.
Dialogue: 0,0:05:37.72,0:05:41.38,Default,,0000,0000,0000,,I picked Disney because they have\Nwhat we call 100 percent penetration
Dialogue: 0,0:05:41.40,0:05:42.62,Default,,0000,0000,0000,,in our society.
Dialogue: 0,0:05:42.64,0:05:45.02,Default,,0000,0000,0000,,Every single person\Nhas been exposed to Disney,
Dialogue: 0,0:05:45.04,0:05:47.02,Default,,0000,0000,0000,,so it's an easy one for me to use.
Dialogue: 0,0:05:47.04,0:05:52.30,Default,,0000,0000,0000,,Since 1937, Disney has made most\Nof its money selling princesses to girls.
Dialogue: 0,0:05:52.32,0:05:54.42,Default,,0000,0000,0000,,It's made a huge chunk of its money.
Dialogue: 0,0:05:54.44,0:05:57.42,Default,,0000,0000,0000,,Unless, of course, the princess\Nyour daughter is interested in,
Dialogue: 0,0:05:57.44,0:05:58.92,Default,,0000,0000,0000,,as my daughter is, is this one.
Dialogue: 0,0:05:59.88,0:06:02.18,Default,,0000,0000,0000,,See, in 2012,
Dialogue: 0,0:06:02.20,0:06:06.82,Default,,0000,0000,0000,,Disney purchased LucasFilm\Nfor the sum of four billion dollars,
Dialogue: 0,0:06:06.84,0:06:10.66,Default,,0000,0000,0000,,and immediately they flooded\Nthe Disney stores with Han Solo
Dialogue: 0,0:06:10.68,0:06:14.02,Default,,0000,0000,0000,,and Obi-Wan Kenobi, with Darth Vader\Nand Luke Skywalker and Yoda
Dialogue: 0,0:06:14.04,0:06:15.90,Default,,0000,0000,0000,,and not Princess Leia.
Dialogue: 0,0:06:15.92,0:06:19.34,Default,,0000,0000,0000,,Why? Because this princess\Nmesses up the public pedagogy
Dialogue: 0,0:06:19.36,0:06:21.14,Default,,0000,0000,0000,,for these princesses.
Dialogue: 0,0:06:21.16,0:06:24.70,Default,,0000,0000,0000,,So Disney did not put Princess Leia\Nmerchandise in the store,
Dialogue: 0,0:06:24.72,0:06:26.66,Default,,0000,0000,0000,,and when people went to Disney and said,
Dialogue: 0,0:06:26.68,0:06:28.70,Default,,0000,0000,0000,,"Hey, where's all\Nthe Princess Leia stuff?"
Dialogue: 0,0:06:28.72,0:06:30.38,Default,,0000,0000,0000,,Disney said, "We have no intention
Dialogue: 0,0:06:30.40,0:06:32.82,Default,,0000,0000,0000,,of putting Princess Leia\Nmerchandise in the store."
Dialogue: 0,0:06:32.84,0:06:34.94,Default,,0000,0000,0000,,And fans were angry\Nand they took to Twitter
Dialogue: 0,0:06:34.96,0:06:37.06,Default,,0000,0000,0000,,with the hashtag #WeWantLeia.
Dialogue: 0,0:06:37.08,0:06:39.50,Default,,0000,0000,0000,,And Disney said,\N"Wait, that's not what we meant.
Dialogue: 0,0:06:39.52,0:06:41.18,Default,,0000,0000,0000,,What we meant was,
Dialogue: 0,0:06:41.20,0:06:44.90,Default,,0000,0000,0000,,we don't have any Princess Leia\Nmerchandise yet, but we will."
Dialogue: 0,0:06:44.92,0:06:48.30,Default,,0000,0000,0000,,And that was in 2012, and it is 2015,
Dialogue: 0,0:06:48.32,0:06:50.85,Default,,0000,0000,0000,,and if you go to the Disney Store,\Nas I recently have,
Dialogue: 0,0:06:50.88,0:06:52.74,Default,,0000,0000,0000,,and look for Princess Leia merchandise,
Dialogue: 0,0:06:52.76,0:06:56.10,Default,,0000,0000,0000,,do you know how many Princess Leia\Nitems there are in the Disney Store?
Dialogue: 0,0:06:56.12,0:06:59.70,Default,,0000,0000,0000,,Zero, because Disney has no intention\Nof putting Princess Leia in the store.
Dialogue: 0,0:06:59.73,0:07:03.14,Default,,0000,0000,0000,,And we shouldn't be surprised\Nbecause we found out that was their policy
Dialogue: 0,0:07:03.16,0:07:07.14,Default,,0000,0000,0000,,when they bought Marvel in 2009
Dialogue: 0,0:07:07.16,0:07:10.06,Default,,0000,0000,0000,,for the sum of 4.5 billion dollars.
Dialogue: 0,0:07:10.08,0:07:13.50,Default,,0000,0000,0000,,Because when you make a lot of money\Nselling princesses to girls,
Dialogue: 0,0:07:13.52,0:07:15.90,Default,,0000,0000,0000,,you also kind of want\Nto make money from boys.
Dialogue: 0,0:07:15.92,0:07:18.38,Default,,0000,0000,0000,,And so what better to sell boys\Nthan superheroes?
Dialogue: 0,0:07:18.40,0:07:21.38,Default,,0000,0000,0000,,So now Disney had access\Nto Captain America and to Thor,
Dialogue: 0,0:07:21.40,0:07:22.74,Default,,0000,0000,0000,,The Incredible Hulk,
Dialogue: 0,0:07:22.76,0:07:25.54,Default,,0000,0000,0000,,and they had access even
Dialogue: 0,0:07:25.56,0:07:28.30,Default,,0000,0000,0000,,to a group of superheroes\Nno one had ever even heard of.
Dialogue: 0,0:07:28.32,0:07:31.46,Default,,0000,0000,0000,,That's how good Marvel was\Nat selling superheroes.
Dialogue: 0,0:07:31.48,0:07:34.90,Default,,0000,0000,0000,,Last year, they released a film\Ncalled "Guardians of the Galaxy."
Dialogue: 0,0:07:34.92,0:07:37.82,Default,,0000,0000,0000,,It's a film that absolutely\Nshould not work.
Dialogue: 0,0:07:37.84,0:07:40.92,Default,,0000,0000,0000,,Nobody knew who they were\Nexcept for comic book nerds like me.
Dialogue: 0,0:07:41.68,0:07:43.98,Default,,0000,0000,0000,,One of the characters is a talking tree.
Dialogue: 0,0:07:44.00,0:07:46.46,Default,,0000,0000,0000,,One of the characters\Nis an anthropomorphic raccoon.
Dialogue: 0,0:07:46.48,0:07:47.94,Default,,0000,0000,0000,,It should not work.
Dialogue: 0,0:07:47.96,0:07:51.14,Default,,0000,0000,0000,,And they made a killing\Noff of "Guardians of the Galaxy."
Dialogue: 0,0:07:51.16,0:07:53.70,Default,,0000,0000,0000,,This character here in the middle,\Nher name is Gamora.
Dialogue: 0,0:07:53.72,0:07:55.58,Default,,0000,0000,0000,,She's played by Zoe Saldana,
Dialogue: 0,0:07:55.60,0:07:59.26,Default,,0000,0000,0000,,and she is strong and smart and fast\Nand fights like a ninja,
Dialogue: 0,0:07:59.28,0:08:01.42,Default,,0000,0000,0000,,and she is played\Nby a beautiful black woman,
Dialogue: 0,0:08:01.44,0:08:03.62,Default,,0000,0000,0000,,and my daughter fell in love with her.
Dialogue: 0,0:08:03.64,0:08:07.86,Default,,0000,0000,0000,,So like any good nerd dad,\NI went to buy my daughter Gamora stuff,
Dialogue: 0,0:08:07.88,0:08:10.98,Default,,0000,0000,0000,,and when I got to the store,\NI learned a very interesting thing.
Dialogue: 0,0:08:11.00,0:08:13.74,Default,,0000,0000,0000,,If I wanted to buy her a Gamora backpack,
Dialogue: 0,0:08:13.76,0:08:15.64,Default,,0000,0000,0000,,well, Gamora's not on it.
Dialogue: 0,0:08:16.24,0:08:20.06,Default,,0000,0000,0000,,They probably should have marketed this\Nas "some" of the Guardians of the Galaxy.
Dialogue: 0,0:08:20.08,0:08:22.14,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:22.16,0:08:25.14,Default,,0000,0000,0000,,And if I wanted to buy her a lunchbox,\Nshe wasn't on it,
Dialogue: 0,0:08:25.16,0:08:27.14,Default,,0000,0000,0000,,and if I wanted to buy her a t-shirt,
Dialogue: 0,0:08:27.16,0:08:28.54,Default,,0000,0000,0000,,she wasn't on it.
Dialogue: 0,0:08:28.56,0:08:30.46,Default,,0000,0000,0000,,And as a matter of fact,
Dialogue: 0,0:08:30.48,0:08:32.70,Default,,0000,0000,0000,,if I went to the store, as I did,
Dialogue: 0,0:08:32.72,0:08:34.22,Default,,0000,0000,0000,,and looked at the display,
Dialogue: 0,0:08:34.24,0:08:37.06,Default,,0000,0000,0000,,you would find a small picture\Nof Gamora right here,
Dialogue: 0,0:08:37.08,0:08:40.82,Default,,0000,0000,0000,,but if you look at any\Nof the actual merchandise on that shelf,
Dialogue: 0,0:08:40.84,0:08:43.42,Default,,0000,0000,0000,,Gamora is not on any of it.
Dialogue: 0,0:08:43.44,0:08:47.10,Default,,0000,0000,0000,,Now, I could have taken to Twitter\Nwith the hashtag #WheresGamora,
Dialogue: 0,0:08:47.12,0:08:50.30,Default,,0000,0000,0000,,like millions of fans did\Nacross the world,
Dialogue: 0,0:08:50.32,0:08:54.42,Default,,0000,0000,0000,,but the truth was\NI wasn't even really that surprised,
Dialogue: 0,0:08:54.44,0:08:58.38,Default,,0000,0000,0000,,because I was there\Nwhen Disney had released "The Avengers."
Dialogue: 0,0:08:58.40,0:09:01.74,Default,,0000,0000,0000,,And just this year, we got\Na new Avengers movie, the "Age of Ultron,"
Dialogue: 0,0:09:01.76,0:09:02.98,Default,,0000,0000,0000,,and we were very excited,
Dialogue: 0,0:09:03.00,0:09:05.50,Default,,0000,0000,0000,,because there was not one\Nbut two female superheroes,
Dialogue: 0,0:09:05.52,0:09:07.50,Default,,0000,0000,0000,,Scarlet Witch and Black Widow.
Dialogue: 0,0:09:07.52,0:09:08.82,Default,,0000,0000,0000,,And we were very excited.
Dialogue: 0,0:09:08.84,0:09:11.06,Default,,0000,0000,0000,,But here's the real thing about this.
Dialogue: 0,0:09:11.08,0:09:12.86,Default,,0000,0000,0000,,Even though Scarlett Johansson,
Dialogue: 0,0:09:12.88,0:09:16.34,Default,,0000,0000,0000,,who is one of the most popular\Nactresses in America, plays Black Widow,
Dialogue: 0,0:09:16.36,0:09:17.70,Default,,0000,0000,0000,,and Black Widow is the star
Dialogue: 0,0:09:17.72,0:09:22.70,Default,,0000,0000,0000,,of not one, not two,\Nbut five different Marvel movies,
Dialogue: 0,0:09:22.72,0:09:27.34,Default,,0000,0000,0000,,there is not a single piece\Nof Black Widow merchandise available.
Dialogue: 0,0:09:27.36,0:09:28.74,Default,,0000,0000,0000,,Not one.
Dialogue: 0,0:09:28.76,0:09:32.02,Default,,0000,0000,0000,,And if you go to the Disney store\Nand look for a Black Widow costume,
Dialogue: 0,0:09:32.04,0:09:35.66,Default,,0000,0000,0000,,what you will find, is you will find\NCaptain America and The Incredible Hulk.
Dialogue: 0,0:09:35.68,0:09:37.26,Default,,0000,0000,0000,,You will find Iron Man and Thor.
Dialogue: 0,0:09:37.28,0:09:38.78,Default,,0000,0000,0000,,You will even find War Machine,
Dialogue: 0,0:09:38.80,0:09:41.58,Default,,0000,0000,0000,,who isn't even really\Nin the movie that long.
Dialogue: 0,0:09:41.60,0:09:44.02,Default,,0000,0000,0000,,Who you will not find is Black Widow.
Dialogue: 0,0:09:44.04,0:09:47.58,Default,,0000,0000,0000,,And I could have gone to Twitter\Nwith the hashtag, as many people did,
Dialogue: 0,0:09:47.60,0:09:49.38,Default,,0000,0000,0000,,# WheresNatasha.
Dialogue: 0,0:09:49.40,0:09:51.74,Default,,0000,0000,0000,,But I'm tired of doing that.
Dialogue: 0,0:09:51.76,0:09:53.54,Default,,0000,0000,0000,,I'm tired of having to do that.
Dialogue: 0,0:09:53.56,0:09:55.10,Default,,0000,0000,0000,,All over the country right now,
Dialogue: 0,0:09:55.12,0:09:58.58,Default,,0000,0000,0000,,there are kids playing\Nwith the Cycle Blast Quinjet play set,
Dialogue: 0,0:09:58.60,0:10:02.58,Default,,0000,0000,0000,,where Captain America\Nrides a motorcycle out of a moving jet
Dialogue: 0,0:10:02.60,0:10:04.14,Default,,0000,0000,0000,,and it's really awesome.
Dialogue: 0,0:10:04.16,0:10:05.50,Default,,0000,0000,0000,,You know how awesome it is?
Dialogue: 0,0:10:05.52,0:10:07.98,Default,,0000,0000,0000,,So awesome that when\Nit happened in the movie,
Dialogue: 0,0:10:08.00,0:10:10.38,Default,,0000,0000,0000,,it was Black Widow that did it.
Dialogue: 0,0:10:10.40,0:10:13.98,Default,,0000,0000,0000,,Not only has she been erased,
Dialogue: 0,0:10:14.00,0:10:18.48,Default,,0000,0000,0000,,but she has been replaced\Nwith a male figure.
Dialogue: 0,0:10:19.64,0:10:22.70,Default,,0000,0000,0000,,And so what is this teaching us?
Dialogue: 0,0:10:22.72,0:10:24.62,Default,,0000,0000,0000,,I mean, over the next five years,
Dialogue: 0,0:10:24.64,0:10:28.34,Default,,0000,0000,0000,,Disney and Warner Bros.\Nand a bunch of movie studios
Dialogue: 0,0:10:28.36,0:10:31.78,Default,,0000,0000,0000,,are going to release\Nover 30 feature-length films
Dialogue: 0,0:10:31.80,0:10:33.26,Default,,0000,0000,0000,,with comic book characters,
Dialogue: 0,0:10:33.28,0:10:35.66,Default,,0000,0000,0000,,and of those 30 feature-length films,
Dialogue: 0,0:10:35.68,0:10:40.58,Default,,0000,0000,0000,,exactly two of them\Nwill have female solo leads.
Dialogue: 0,0:10:40.60,0:10:41.82,Default,,0000,0000,0000,,Two.
Dialogue: 0,0:10:41.84,0:10:44.70,Default,,0000,0000,0000,,Now, there will be females\Nin the rest of these movies,
Dialogue: 0,0:10:44.72,0:10:47.38,Default,,0000,0000,0000,,but they will be sidekicks,\Nthey will be love interests,
Dialogue: 0,0:10:47.40,0:10:48.83,Default,,0000,0000,0000,,they will be members of teams.
Dialogue: 0,0:10:48.85,0:10:50.66,Default,,0000,0000,0000,,They will not be the main character.
Dialogue: 0,0:10:50.68,0:10:52.94,Default,,0000,0000,0000,,And if what we learn, what we know
Dialogue: 0,0:10:52.96,0:10:55.98,Default,,0000,0000,0000,,about other people and about the world\Nwe learn through media,
Dialogue: 0,0:10:56.00,0:10:59.54,Default,,0000,0000,0000,,then these companies are teaching\Nmy daughter that even if she is strong
Dialogue: 0,0:10:59.56,0:11:02.78,Default,,0000,0000,0000,,and smart and fast\Nand fights like a ninja,
Dialogue: 0,0:11:02.80,0:11:05.86,Default,,0000,0000,0000,,all four of which are true of her,
Dialogue: 0,0:11:05.88,0:11:07.62,Default,,0000,0000,0000,,it doesn't matter.
Dialogue: 0,0:11:07.64,0:11:10.06,Default,,0000,0000,0000,,She will either be ignored like Gamora
Dialogue: 0,0:11:10.08,0:11:12.74,Default,,0000,0000,0000,,or erased and replaced with a boy
Dialogue: 0,0:11:12.76,0:11:14.00,Default,,0000,0000,0000,,like Black Widow.
Dialogue: 0,0:11:14.92,0:11:16.58,Default,,0000,0000,0000,,And it's not fair.
Dialogue: 0,0:11:16.60,0:11:20.66,Default,,0000,0000,0000,,It's not fair to her and it's not fair\Nto your sons and daughters either.
Dialogue: 0,0:11:20.68,0:11:21.94,Default,,0000,0000,0000,,But here's the thing:
Dialogue: 0,0:11:21.96,0:11:25.26,Default,,0000,0000,0000,,I'm raising a little girl,\Nand she has a little tomboy in her,
Dialogue: 0,0:11:25.28,0:11:27.78,Default,,0000,0000,0000,,which by the way is\Na terrible thing to call a girl.
Dialogue: 0,0:11:27.80,0:11:31.02,Default,,0000,0000,0000,,What that basically is saying is,\Nthose traits that define you,
Dialogue: 0,0:11:31.04,0:11:32.26,Default,,0000,0000,0000,,they're not really yours,
Dialogue: 0,0:11:32.28,0:11:34.96,Default,,0000,0000,0000,,they're just on loan to you\Nfor a little while from boys.
Dialogue: 0,0:11:35.56,0:11:38.86,Default,,0000,0000,0000,,But do you know how much grief\Nshe's going to take in her life
Dialogue: 0,0:11:38.88,0:11:40.60,Default,,0000,0000,0000,,for having a little tomboy in her?
Dialogue: 0,0:11:41.32,0:11:43.30,Default,,0000,0000,0000,,Zero. None.
Dialogue: 0,0:11:43.32,0:11:44.70,Default,,0000,0000,0000,,People will think it's cute.
Dialogue: 0,0:11:44.72,0:11:47.34,Default,,0000,0000,0000,,They'll call her feisty,\Nbecause in our society,
Dialogue: 0,0:11:47.36,0:11:49.78,Default,,0000,0000,0000,,adding so-called male traits to girls
Dialogue: 0,0:11:49.80,0:11:52.98,Default,,0000,0000,0000,,is seen as an upgrade, seen as a bonus.
Dialogue: 0,0:11:53.00,0:11:56.38,Default,,0000,0000,0000,,I'm not raising a little boy, like Mike.
Dialogue: 0,0:11:56.40,0:11:59.34,Default,,0000,0000,0000,,Mike is a little boy in Florida.\NHe's 11 years old,
Dialogue: 0,0:11:59.36,0:12:01.50,Default,,0000,0000,0000,,and the thing that he loves\Nmost in the world
Dialogue: 0,0:12:01.52,0:12:04.46,Default,,0000,0000,0000,,is a show called "My Little Pony:\NFriendship is Magic,"
Dialogue: 0,0:12:04.48,0:12:07.54,Default,,0000,0000,0000,,like millions of other children\Nacross America.
Dialogue: 0,0:12:07.56,0:12:11.06,Default,,0000,0000,0000,,Now, the show is marketed to girls\Nages five to nine,
Dialogue: 0,0:12:11.08,0:12:13.42,Default,,0000,0000,0000,,but there are millions of boys
Dialogue: 0,0:12:13.44,0:12:15.22,Default,,0000,0000,0000,,and grown men
Dialogue: 0,0:12:15.24,0:12:17.62,Default,,0000,0000,0000,,who enjoy "My Little Pony:\NFriendship is Magic."
Dialogue: 0,0:12:17.64,0:12:18.86,Default,,0000,0000,0000,,They have a club.
Dialogue: 0,0:12:18.88,0:12:20.74,Default,,0000,0000,0000,,They call themselves Bronies,
Dialogue: 0,0:12:20.76,0:12:23.98,Default,,0000,0000,0000,,pony bros, guys who like ponies.
Dialogue: 0,0:12:24.00,0:12:25.90,Default,,0000,0000,0000,,I happen to be one of them.
Dialogue: 0,0:12:25.92,0:12:29.46,Default,,0000,0000,0000,,And what are Mike and myself
Dialogue: 0,0:12:29.48,0:12:32.34,Default,,0000,0000,0000,,and millions of other boys and men\Nlearning in this feminine,
Dialogue: 0,0:12:32.36,0:12:35.22,Default,,0000,0000,0000,,sissified world of "My Little Pony?"
Dialogue: 0,0:12:35.24,0:12:40.10,Default,,0000,0000,0000,,Well, they're learning to study hard\Nand to work hard and to party hard
Dialogue: 0,0:12:40.12,0:12:42.18,Default,,0000,0000,0000,,and to look good and to feel good
Dialogue: 0,0:12:42.20,0:12:43.74,Default,,0000,0000,0000,,and to do good,
Dialogue: 0,0:12:43.76,0:12:48.86,Default,,0000,0000,0000,,and heaven preserve us from teaching\Nthese wussified concepts to boys.
Dialogue: 0,0:12:48.88,0:12:52.82,Default,,0000,0000,0000,,So the other kids in his neighborhood\Npick on Mike and they beat him up
Dialogue: 0,0:12:52.84,0:12:54.10,Default,,0000,0000,0000,,and they make fun of him,
Dialogue: 0,0:12:54.12,0:12:56.58,Default,,0000,0000,0000,,and at 11 years old, Mike goes home,
Dialogue: 0,0:12:56.60,0:12:58.94,Default,,0000,0000,0000,,finds a belt, wraps it around his neck,
Dialogue: 0,0:12:58.96,0:13:01.74,Default,,0000,0000,0000,,and hangs himself\Nfrom the top bunk of his bed.
Dialogue: 0,0:13:01.76,0:13:04.34,Default,,0000,0000,0000,,Because we have developed a society
Dialogue: 0,0:13:04.36,0:13:10.26,Default,,0000,0000,0000,,in which you would rather be dead as a boy\Nthan thought of as liking stuff for girls.
Dialogue: 0,0:13:10.28,0:13:13.46,Default,,0000,0000,0000,,And that is not Mike's fault.\NThat is our fault.
Dialogue: 0,0:13:13.48,0:13:15.78,Default,,0000,0000,0000,,We have failed him.
Dialogue: 0,0:13:15.80,0:13:18.10,Default,,0000,0000,0000,,We have failed our children.
Dialogue: 0,0:13:18.12,0:13:20.06,Default,,0000,0000,0000,,And we have to do better for them.
Dialogue: 0,0:13:20.08,0:13:22.98,Default,,0000,0000,0000,,We have to stop making it\Nso that the only female superheroes
Dialogue: 0,0:13:23.00,0:13:26.12,Default,,0000,0000,0000,,appear on shirts that are pink\Nand cut for girls.
Dialogue: 0,0:13:26.84,0:13:28.06,Default,,0000,0000,0000,,We have to stop.
Dialogue: 0,0:13:28.08,0:13:30.90,Default,,0000,0000,0000,,And when I was putting this together,\Npeople said to me,
Dialogue: 0,0:13:30.92,0:13:33.86,Default,,0000,0000,0000,,"Well, that's never going to happen."\NAnd I said, "Oh really?"
Dialogue: 0,0:13:33.88,0:13:35.82,Default,,0000,0000,0000,,Because just this year, Target announced
Dialogue: 0,0:13:35.84,0:13:38.48,Default,,0000,0000,0000,,that they were going to stop\Ngendering their toy aisles.
Dialogue: 0,0:13:39.20,0:13:40.62,Default,,0000,0000,0000,,They were going to mix it up.
Dialogue: 0,0:13:40.64,0:13:44.22,Default,,0000,0000,0000,,Now, before we break our shoulders\Npatting Target on the back,
Dialogue: 0,0:13:44.24,0:13:46.18,Default,,0000,0000,0000,,just this week they released a shirt
Dialogue: 0,0:13:46.20,0:13:49.42,Default,,0000,0000,0000,,in which one of the most\Niconic scenes in "Star Wars: A New Hope"
Dialogue: 0,0:13:49.44,0:13:52.42,Default,,0000,0000,0000,,where Princess Leia stands up\Nto the Dark Lord of the Sith,
Dialogue: 0,0:13:52.44,0:13:53.66,Default,,0000,0000,0000,,was released on a t-shirt
Dialogue: 0,0:13:53.68,0:13:55.94,Default,,0000,0000,0000,,in which she's mysteriously\Nreplaced by Luke.
Dialogue: 0,0:13:55.96,0:13:58.98,Default,,0000,0000,0000,,So let's don't pat ourselves\Non the back too much.
Dialogue: 0,0:13:59.00,0:14:00.50,Default,,0000,0000,0000,,Just this week also,
Dialogue: 0,0:14:00.52,0:14:04.98,Default,,0000,0000,0000,,Disney announced it was no longer\Ngoing to gender its Halloween costumes,
Dialogue: 0,0:14:05.00,0:14:06.78,Default,,0000,0000,0000,,which I say, "Thank you, Disney,
Dialogue: 0,0:14:06.80,0:14:09.54,Default,,0000,0000,0000,,except the only costumes you make\Nare of male superheroes,
Dialogue: 0,0:14:09.56,0:14:11.68,Default,,0000,0000,0000,,so does it matter\Nwho you have wearing them?"
Dialogue: 0,0:14:13.04,0:14:15.26,Default,,0000,0000,0000,,Just this week, Mattel, who makes Barbie,
Dialogue: 0,0:14:15.28,0:14:18.74,Default,,0000,0000,0000,,announced they're going to release\Na line of DC superhero girls.
Dialogue: 0,0:14:18.76,0:14:20.02,Default,,0000,0000,0000,,And the funny thing is,
Dialogue: 0,0:14:20.04,0:14:21.46,Default,,0000,0000,0000,,they met with girls
Dialogue: 0,0:14:21.48,0:14:23.86,Default,,0000,0000,0000,,and asked them what they\Nwanted to see in dolls,
Dialogue: 0,0:14:23.88,0:14:26.26,Default,,0000,0000,0000,,and you can see, they have calves
Dialogue: 0,0:14:26.28,0:14:29.86,Default,,0000,0000,0000,,and elbows that bend\Nso they can do superhero stuff.
Dialogue: 0,0:14:29.88,0:14:31.42,Default,,0000,0000,0000,,And please buy them.
Dialogue: 0,0:14:31.44,0:14:33.46,Default,,0000,0000,0000,,And don't just buy them\Nfor your daughters,
Dialogue: 0,0:14:33.48,0:14:34.82,Default,,0000,0000,0000,,buy them for your sons.
Dialogue: 0,0:14:34.84,0:14:39.78,Default,,0000,0000,0000,,Because it's important that boys\Nplay with and as female superheroes
Dialogue: 0,0:14:39.80,0:14:43.78,Default,,0000,0000,0000,,just as my daughter plays\Nwith and as male superheroes.
Dialogue: 0,0:14:43.80,0:14:45.66,Default,,0000,0000,0000,,As a matter of fact, what I would love
Dialogue: 0,0:14:45.68,0:14:48.26,Default,,0000,0000,0000,,is a world in which every person\Nwho goes to the store
Dialogue: 0,0:14:48.28,0:14:50.98,Default,,0000,0000,0000,,goes with a little flowchart in their head
Dialogue: 0,0:14:51.00,0:14:54.10,Default,,0000,0000,0000,,of whether or not they should buy\Nthis toy for a boy or a girl,
Dialogue: 0,0:14:54.12,0:14:57.50,Default,,0000,0000,0000,,and it's a real simple flowchart\Nbecause it only has one question on it.
Dialogue: 0,0:14:57.52,0:15:00.58,Default,,0000,0000,0000,,It says, "Is this toy\Noperated with your genitals?"
Dialogue: 0,0:15:00.60,0:15:02.86,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:15:02.88,0:15:04.72,Default,,0000,0000,0000,,If the answer is yes,
Dialogue: 0,0:15:05.80,0:15:07.62,Default,,0000,0000,0000,,then that is not a toy for children.
Dialogue: 0,0:15:07.64,0:15:09.20,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:15:10.76,0:15:13.94,Default,,0000,0000,0000,,And if the answer is no,
Dialogue: 0,0:15:13.96,0:15:16.18,Default,,0000,0000,0000,,then it's for boys and girls.
Dialogue: 0,0:15:16.20,0:15:17.70,Default,,0000,0000,0000,,It's really simple.
Dialogue: 0,0:15:17.72,0:15:21.70,Default,,0000,0000,0000,,Because today is about the future\Nof the future, and in my future,
Dialogue: 0,0:15:21.72,0:15:24.98,Default,,0000,0000,0000,,boys and girls are equally respected,
Dialogue: 0,0:15:25.00,0:15:29.60,Default,,0000,0000,0000,,equally valued, and most importantly,\Nequally represented.
Dialogue: 0,0:15:30.52,0:15:31.74,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:15:31.76,0:15:34.96,Default,,0000,0000,0000,,(Applause)