0:00:00.800,0:00:04.776
I spend most of my time

0:00:04.800,0:00:06.480
thinking about little girls,

0:00:08.280,0:00:13.056
which is kind of a weird thing[br]for a grown man in our society to say.

0:00:13.080,0:00:16.015
But I do. I spend most of my time[br]thinking about little girls,

0:00:16.040,0:00:18.200
and I think it's primarily[br]because I have one.

0:00:19.160,0:00:22.216
This one's mine, and I think[br]you would really like her.

0:00:22.240,0:00:24.696
She is smart and funny

0:00:24.720,0:00:27.080
and kind to people and a good friend.

0:00:27.960,0:00:32.336
But when I talk about my daughter,[br]the word I find myself saying most

0:00:32.360,0:00:33.560
is "athlete."

0:00:34.400,0:00:35.600
My kid's athletic.

0:00:36.240,0:00:38.776
She is strong and fast

0:00:38.800,0:00:41.976
and has great balance[br]and good body control.

0:00:42.000,0:00:45.376
She is a three-time,[br]back-to-back-to-back state champion

0:00:45.400,0:00:47.056
in Shaolin Kempo.

0:00:47.080,0:00:50.776
At nine years old, she is already[br]halfway to a black belt.

0:00:50.800,0:00:52.576
My daughter is athletic.

0:00:52.600,0:00:56.776
Now, when a man who is six feet two[br]and 265 pounds stands in front of you

0:00:56.800,0:00:58.536
and says his daughter is athletic,

0:00:58.560,0:01:00.776
you might think[br]that's a reflection of him.

0:01:00.800,0:01:02.016
It is not.

0:01:02.040,0:01:03.496
(Laughter)

0:01:03.520,0:01:06.896
My wife in high school[br]was a two-time all-state soccer player

0:01:06.920,0:01:09.216
and a two-time all-state[br]volleyball player,

0:01:09.240,0:01:11.256
and I played "Dungeons and Dragons."

0:01:11.280,0:01:13.376
And that is why,

0:01:13.400,0:01:15.336
although my daughter is an athlete,

0:01:15.360,0:01:18.536
she's also a huge nerd, which I love.

0:01:18.560,0:01:21.176
She walks around our house[br]in a cloak of flames

0:01:21.200,0:01:22.840
that she made herself.

0:01:23.400,0:01:25.376
She sits on the Iron Throne --

0:01:25.400,0:01:27.176
(Laughter)

0:01:27.200,0:01:29.536
even though she has never[br]seen "Game of Thrones,"

0:01:29.560,0:01:33.416
primarily because we are not[br]the worst parents who ever lived.

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But she knows there's someone[br]called the Mother of Dragons,

0:01:36.240,0:01:38.336
and she calls herself that[br]and she loves it.

0:01:38.360,0:01:40.056
She's a huge comic book fan.

0:01:40.080,0:01:42.136
Right now, her favorite[br]character is Groot.

0:01:42.160,0:01:43.376
She loves Groot.

0:01:43.400,0:01:45.200
She adores The Incredible Hulk.

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But my daughter really at heart,

0:01:48.280,0:01:51.296
her thing is Star Wars.

0:01:51.320,0:01:52.720
My kid is a Jedi.

0:01:53.560,0:01:55.336
Although some days she's also a Sith,

0:01:55.360,0:01:58.576
which is a choice that I can respect.

0:01:58.600,0:01:59.696
(Laughter)

0:01:59.720,0:02:02.376
But here's the question[br]that I have to ask.

0:02:02.400,0:02:04.696
Why is it that when[br]my daughter dresses up,

0:02:04.720,0:02:07.296
whether it's Groot or The Incredible Hulk,

0:02:07.320,0:02:10.856
whether it's Obi-Wan Kenobi or Darth Maul,

0:02:10.880,0:02:14.680
why is every character[br]she dresses up as a boy?

0:02:16.320,0:02:18.336
And where are all the female superheroes?

0:02:18.360,0:02:20.216
And that is not actually the question,

0:02:20.240,0:02:22.376
because there's plenty[br]of female superheroes.

0:02:22.400,0:02:25.920
My question really is,[br]where is all the female superhero stuff?

0:02:26.640,0:02:28.680
Where are the costumes?[br]Where are the toys?

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Because every day when my daughter[br]plays when she dresses up,

0:02:33.360,0:02:34.840
she's learning stuff

0:02:36.160,0:02:38.376
through a process that,[br]in my own line of work,

0:02:38.400,0:02:39.976
as a professor of media studies,

0:02:40.000,0:02:41.936
we refer to as public pedagogy.

0:02:41.960,0:02:47.176
That is, it is how societies[br]are taught ideologies.

0:02:47.200,0:02:49.936
It's how you learned what it meant[br]to be a man or a woman,

0:02:49.960,0:02:52.536
what it meant to behave[br]yourself in public,

0:02:52.560,0:02:55.296
what it meant to be a patriot[br]and have good manners.

0:02:55.320,0:02:59.176
It's all the constituent social relations[br]that make us up as a people.

0:02:59.200,0:03:03.216
It's, in short, how we learn[br]what we know about other people

0:03:03.240,0:03:05.016
and about the world.

0:03:05.040,0:03:09.496
But we live in a 100-percent[br]media-saturated society.

0:03:09.520,0:03:13.016
What that means is that every single[br]aspect of your human existence

0:03:13.040,0:03:15.416
outside of your basic bodily functions

0:03:15.440,0:03:17.896
is in some way touched by media.

0:03:17.920,0:03:20.376
From the car that you drive[br]to the food that you eat

0:03:20.400,0:03:21.776
to the clothes that you wear

0:03:21.800,0:03:23.816
to the way you construct[br]your relationships

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to the very language[br]you use to formulate thought --

0:03:26.960,0:03:30.216
all of that is in some way mediated.

0:03:30.240,0:03:32.256
So the answer in our society

0:03:32.280,0:03:35.566
to how do we learn what we know[br]about other people and about the world

0:03:35.590,0:03:38.070
is largely through media.

0:03:38.880,0:03:41.016
Well, there's a wrinkle in that,

0:03:41.040,0:03:42.816
in that our society,

0:03:42.840,0:03:48.136
media don't simply exist as information[br]distribution technologies and devices.

0:03:48.160,0:03:51.016
They also exist as corporate entities.

0:03:51.040,0:03:56.856
And when the distribution of information[br]is tied to financial gain,

0:03:56.880,0:03:58.080
there's a problem.

0:03:59.080,0:04:00.496
How big of a problem?

0:04:00.520,0:04:01.736
Well think about this:

0:04:01.760,0:04:08.496
in 1983, 90 percent of American media[br]were owned by 50 companies.

0:04:08.520,0:04:12.816
In any market, 50 companies[br]doing something is a lot of companies.

0:04:12.840,0:04:14.696
It's a lot of different worldviews.

0:04:14.720,0:04:19.456
In 2015, that number has shrunk to six,

0:04:19.480,0:04:20.815
six companies.

0:04:20.839,0:04:24.616
They are NBCUniversal Comcast,[br]AOL Time Warner,

0:04:24.640,0:04:30.456
the Walt Disney Company, News Corp,[br]Viacom and the CBS Corporation.

0:04:30.480,0:04:34.456
These six companies produce[br]nine out of every 10 movies you watch,

0:04:34.480,0:04:37.936
nine out of every 10 television shows,[br]nine out of every 10 songs,

0:04:37.960,0:04:39.736
nine out of every 10 books.

0:04:39.760,0:04:41.656
So my question to you is,

0:04:41.680,0:04:45.376
if six companies control[br]90 percent of American media,

0:04:45.400,0:04:50.480
how much influence do you think they have[br]over what you're allowed to see every day?

0:04:51.880,0:04:53.256
Because in media studies,

0:04:53.280,0:04:56.536
we spend a lot of time saying[br]that media can't tell us what to think,

0:04:56.560,0:04:58.816
and they can't; they're terrible at that.

0:04:58.840,0:05:00.216
But that's not their job.

0:05:00.240,0:05:02.176
Media don't tell us what to think.

0:05:02.200,0:05:04.976
Media tell us what to think about.

0:05:05.000,0:05:06.856
They control the conversation,

0:05:06.880,0:05:08.616
and in controlling the conversation,

0:05:08.640,0:05:11.656
they don't have to get you[br]to think what they want you to think.

0:05:11.680,0:05:15.256
They'll just get you thinking about[br]the things they want you to think about,

0:05:15.280,0:05:19.176
and more importantly, not thinking about[br]things they don't want you to think about.

0:05:19.200,0:05:21.136
They control the conversation.

0:05:21.160,0:05:22.776
How does this work in practice?

0:05:22.800,0:05:24.776
Let's just take one of those companies.

0:05:24.800,0:05:26.016
We'll do an easy one.

0:05:26.040,0:05:28.576
Let's talk about the Walt Disney[br]Company for a second.

0:05:28.600,0:05:31.496
The reason why I always pick[br]the Walt Disney Company is this.

0:05:31.520,0:05:34.936
Is there a single person in this room[br]who has never seen a Disney movie?

0:05:34.960,0:05:36.840
Look around. Exactly.

0:05:37.720,0:05:41.376
I picked Disney because they have[br]what we call 100 percent penetration

0:05:41.400,0:05:42.616
in our society.

0:05:42.640,0:05:45.016
Every single person[br]has been exposed to Disney,

0:05:45.040,0:05:47.016
so it's an easy one for me to use.

0:05:47.040,0:05:52.296
Since 1937, Disney has made most[br]of its money selling princesses to girls.

0:05:52.320,0:05:54.416
It's made a huge chunk of its money.

0:05:54.440,0:05:57.416
Unless, of course, the princess[br]your daughter is interested in,

0:05:57.440,0:05:58.920
as my daughter is, is this one.

0:05:59.880,0:06:02.176
See, in 2012,

0:06:02.200,0:06:06.816
Disney purchased LucasFilm[br]for the sum of four billion dollars,

0:06:06.840,0:06:10.656
and immediately they flooded[br]the Disney stores with Han Solo

0:06:10.680,0:06:14.016
and Obi-Wan Kenobi, with Darth Vader[br]and Luke Skywalker and Yoda

0:06:14.040,0:06:15.896
and not Princess Leia.

0:06:15.920,0:06:19.336
Why? Because this princess[br]messes up the public pedagogy

0:06:19.360,0:06:21.136
for these princesses.

0:06:21.160,0:06:24.696
So Disney did not put Princess Leia[br]merchandise in the store,

0:06:24.720,0:06:26.656
and when people went to Disney and said,

0:06:26.680,0:06:28.696
"Hey, where's all[br]the Princess Leia stuff?"

0:06:28.720,0:06:30.376
Disney said, "We have no intention

0:06:30.400,0:06:32.816
of putting Princess Leia[br]merchandise in the store."

0:06:32.840,0:06:34.936
And fans were angry[br]and they took to Twitter

0:06:34.960,0:06:37.056
with the hashtag #WeWantLeia.

0:06:37.080,0:06:39.496
And Disney said,[br]"Wait, that's not what we meant.

0:06:39.520,0:06:41.176
What we meant was,

0:06:41.200,0:06:44.896
we don't have any Princess Leia[br]merchandise yet, but we will."

0:06:44.920,0:06:48.296
And that was in 2012, and it is 2015,

0:06:48.320,0:06:50.851
and if you go to the Disney Store,[br]as I recently have,

0:06:50.876,0:06:52.740
and look for Princess Leia merchandise,

0:06:52.765,0:06:56.099
do you know how many Princess Leia[br]items there are in the Disney Store?

0:06:56.124,0:06:59.704
Zero, because Disney has no intention[br]of putting Princess Leia in the store.

0:06:59.728,0:07:03.136
And we shouldn't be surprised[br]because we found out that was their policy

0:07:03.160,0:07:07.136
when they bought Marvel in 2009

0:07:07.160,0:07:10.056
for the sum of 4.5 billion dollars.

0:07:10.080,0:07:13.496
Because when you make a lot of money[br]selling princesses to girls,

0:07:13.520,0:07:15.896
you also kind of want[br]to make money from boys.

0:07:15.920,0:07:18.376
And so what better to sell boys[br]than superheroes?

0:07:18.400,0:07:21.376
So now Disney had access[br]to Captain America and to Thor,

0:07:21.400,0:07:22.736
The Incredible Hulk,

0:07:22.760,0:07:25.536
and they had access even

0:07:25.560,0:07:28.296
to a group of superheroes[br]no one had ever even heard of.

0:07:28.320,0:07:31.456
That's how good Marvel was[br]at selling superheroes.

0:07:31.480,0:07:34.896
Last year, they released a film[br]called "Guardians of the Galaxy."

0:07:34.920,0:07:37.816
It's a film that absolutely[br]should not work.

0:07:37.840,0:07:40.920
Nobody knew who they were[br]except for comic book nerds like me.

0:07:41.680,0:07:43.976
One of the characters is a talking tree.

0:07:44.000,0:07:46.456
One of the characters[br]is an anthropomorphic raccoon.

0:07:46.480,0:07:47.936
It should not work.

0:07:47.960,0:07:51.136
And they made a killing[br]off of "Guardians of the Galaxy."

0:07:51.160,0:07:53.696
This character here in the middle,[br]her name is Gamora.

0:07:53.720,0:07:55.576
She's played by Zoe Saldana,

0:07:55.600,0:07:59.256
and she is strong and smart and fast[br]and fights like a ninja,

0:07:59.280,0:08:01.416
and she is played[br]by a beautiful black woman,

0:08:01.440,0:08:03.616
and my daughter fell in love with her.

0:08:03.640,0:08:07.856
So like any good nerd dad,[br]I went to buy my daughter Gamora stuff,

0:08:07.880,0:08:10.976
and when I got to the store,[br]I learned a very interesting thing.

0:08:11.000,0:08:13.736
If I wanted to buy her a Gamora backpack,

0:08:13.760,0:08:15.640
well, Gamora's not on it.

0:08:16.240,0:08:20.056
They probably should have marketed this[br]as "some" of the Guardians of the Galaxy.

0:08:20.080,0:08:22.136
(Laughter)

0:08:22.160,0:08:25.136
And if I wanted to buy her a lunchbox,[br]she wasn't on it,

0:08:25.160,0:08:27.136
and if I wanted to buy her a t-shirt,

0:08:27.160,0:08:28.536
she wasn't on it.

0:08:28.560,0:08:30.456
And as a matter of fact,

0:08:30.480,0:08:32.696
if I went to the store, as I did,

0:08:32.720,0:08:34.216
and looked at the display,

0:08:34.240,0:08:37.056
you would find a small picture[br]of Gamora right here,

0:08:37.080,0:08:40.816
but if you look at any[br]of the actual merchandise on that shelf,

0:08:40.840,0:08:43.416
Gamora is not on any of it.

0:08:43.440,0:08:47.096
Now, I could have taken to Twitter[br]with the hashtag #WheresGamora,

0:08:47.120,0:08:50.296
like millions of fans did[br]across the world,

0:08:50.320,0:08:54.416
but the truth was[br]I wasn't even really that surprised,

0:08:54.440,0:08:58.376
because I was there[br]when Disney had released "The Avengers."

0:08:58.400,0:09:01.736
And just this year, we got[br]a new Avengers movie, the "Age of Ultron,"

0:09:01.760,0:09:02.976
and we were very excited,

0:09:03.000,0:09:05.496
because there was not one[br]but two female superheroes,

0:09:05.520,0:09:07.496
Scarlet Witch and Black Widow.

0:09:07.520,0:09:08.816
And we were very excited.

0:09:08.840,0:09:11.056
But here's the real thing about this.

0:09:11.080,0:09:12.856
Even though Scarlett Johansson,

0:09:12.880,0:09:16.336
who is one of the most popular[br]actresses in America, plays Black Widow,

0:09:16.360,0:09:17.696
and Black Widow is the star

0:09:17.720,0:09:22.696
of not one, not two,[br]but five different Marvel movies,

0:09:22.720,0:09:27.336
there is not a single piece[br]of Black Widow merchandise available.

0:09:27.360,0:09:28.736
Not one.

0:09:28.760,0:09:32.016
And if you go to the Disney store[br]and look for a Black Widow costume,

0:09:32.040,0:09:35.656
what you will find, is you will find[br]Captain America and The Incredible Hulk.

0:09:35.680,0:09:37.256
You will find Iron Man and Thor.

0:09:37.280,0:09:38.776
You will even find War Machine,

0:09:38.800,0:09:41.576
who isn't even really[br]in the movie that long.

0:09:41.600,0:09:44.016
Who you will not find is Black Widow.

0:09:44.040,0:09:47.576
And I could have gone to Twitter[br]with the hashtag, as many people did,

0:09:47.600,0:09:49.376
# WheresNatasha.

0:09:49.400,0:09:51.736
But I'm tired of doing that.

0:09:51.760,0:09:53.536
I'm tired of having to do that.

0:09:53.560,0:09:55.096
All over the country right now,

0:09:55.120,0:09:58.576
there are kids playing[br]with the Cycle Blast Quinjet play set,

0:09:58.600,0:10:02.576
where Captain America[br]rides a motorcycle out of a moving jet

0:10:02.600,0:10:04.136
and it's really awesome.

0:10:04.160,0:10:05.496
You know how awesome it is?

0:10:05.520,0:10:07.976
So awesome that when[br]it happened in the movie,

0:10:08.000,0:10:10.376
it was Black Widow that did it.

0:10:10.400,0:10:13.976
Not only has she been erased,

0:10:14.000,0:10:18.480
but she has been replaced[br]with a male figure.

0:10:19.640,0:10:22.696
And so what is this teaching us?

0:10:22.720,0:10:24.616
I mean, over the next five years,

0:10:24.640,0:10:28.336
Disney and Warner Bros.[br]and a bunch of movie studios

0:10:28.360,0:10:31.776
are going to release[br]over 30 feature-length films

0:10:31.800,0:10:33.256
with comic book characters,

0:10:33.280,0:10:35.656
and of those 30 feature-length films,

0:10:35.680,0:10:40.576
exactly two of them[br]will have female solo leads.

0:10:40.600,0:10:41.816
Two.

0:10:41.840,0:10:44.696
Now, there will be females[br]in the rest of these movies,

0:10:44.720,0:10:47.376
but they will be sidekicks,[br]they will be love interests,

0:10:47.400,0:10:48.829
they will be members of teams.

0:10:48.853,0:10:50.656
They will not be the main character.

0:10:50.680,0:10:52.936
And if what we learn, what we know

0:10:52.960,0:10:55.976
about other people and about the world[br]we learn through media,

0:10:56.000,0:10:59.536
then these companies are teaching[br]my daughter that even if she is strong

0:10:59.560,0:11:02.776
and smart and fast[br]and fights like a ninja,

0:11:02.800,0:11:05.856
all four of which are true of her,

0:11:05.880,0:11:07.616
it doesn't matter.

0:11:07.640,0:11:10.056
She will either be ignored like Gamora

0:11:10.080,0:11:12.736
or erased and replaced with a boy

0:11:12.760,0:11:14.000
like Black Widow.

0:11:14.920,0:11:16.576
And it's not fair.

0:11:16.600,0:11:20.656
It's not fair to her and it's not fair[br]to your sons and daughters either.

0:11:20.680,0:11:21.936
But here's the thing:

0:11:21.960,0:11:25.256
I'm raising a little girl,[br]and she has a little tomboy in her,

0:11:25.280,0:11:27.776
which by the way is[br]a terrible thing to call a girl.

0:11:27.800,0:11:31.016
What that basically is saying is,[br]those traits that define you,

0:11:31.040,0:11:32.256
they're not really yours,

0:11:32.280,0:11:34.960
they're just on loan to you[br]for a little while from boys.

0:11:35.560,0:11:38.856
But do you know how much grief[br]she's going to take in her life

0:11:38.880,0:11:40.600
for having a little tomboy in her?

0:11:41.320,0:11:43.296
Zero. None.

0:11:43.320,0:11:44.696
People will think it's cute.

0:11:44.720,0:11:47.336
They'll call her feisty,[br]because in our society,

0:11:47.360,0:11:49.776
adding so-called male traits to girls

0:11:49.800,0:11:52.976
is seen as an upgrade, seen as a bonus.

0:11:53.000,0:11:56.376
I'm not raising a little boy, like Mike.

0:11:56.400,0:11:59.336
Mike is a little boy in Florida.[br]He's 11 years old,

0:11:59.360,0:12:01.496
and the thing that he loves[br]most in the world

0:12:01.520,0:12:04.456
is a show called "My Little Pony:[br]Friendship is Magic,"

0:12:04.480,0:12:07.536
like millions of other children[br]across America.

0:12:07.560,0:12:11.056
Now, the show is marketed to girls[br]ages five to nine,

0:12:11.080,0:12:13.416
but there are millions of boys

0:12:13.440,0:12:15.216
and grown men

0:12:15.240,0:12:17.616
who enjoy "My Little Pony:[br]Friendship is Magic."

0:12:17.640,0:12:18.856
They have a club.

0:12:18.880,0:12:20.736
They call themselves Bronies,

0:12:20.760,0:12:23.976
pony bros, guys who like ponies.

0:12:24.000,0:12:25.896
I happen to be one of them.

0:12:25.920,0:12:29.456
And what are Mike and myself

0:12:29.480,0:12:32.338
and millions of other boys and men[br]learning in this feminine,

0:12:32.362,0:12:35.216
sissified world of "My Little Pony?"

0:12:35.240,0:12:40.096
Well, they're learning to study hard[br]and to work hard and to party hard

0:12:40.120,0:12:42.176
and to look good and to feel good

0:12:42.200,0:12:43.736
and to do good,

0:12:43.760,0:12:48.856
and heaven preserve us from teaching[br]these wussified concepts to boys.

0:12:48.880,0:12:52.816
So the other kids in his neighborhood[br]pick on Mike and they beat him up

0:12:52.840,0:12:54.096
and they make fun of him,

0:12:54.120,0:12:56.576
and at 11 years old, Mike goes home,

0:12:56.600,0:12:58.936
finds a belt, wraps it around his neck,

0:12:58.960,0:13:01.736
and hangs himself[br]from the top bunk of his bed.

0:13:01.760,0:13:04.336
Because we have developed a society

0:13:04.360,0:13:10.256
in which you would rather be dead as a boy[br]than thought of as liking stuff for girls.

0:13:10.280,0:13:13.456
And that is not Mike's fault.[br]That is our fault.

0:13:13.480,0:13:15.776
We have failed him.

0:13:15.800,0:13:18.096
We have failed our children.

0:13:18.120,0:13:20.056
And we have to do better for them.

0:13:20.080,0:13:22.976
We have to stop making it[br]so that the only female superheroes

0:13:23.000,0:13:26.120
appear on shirts that are pink[br]and cut for girls.

0:13:26.840,0:13:28.056
We have to stop.

0:13:28.080,0:13:30.896
And when I was putting this together,[br]people said to me,

0:13:30.920,0:13:33.856
"Well, that's never going to happen."[br]And I said, "Oh really?"

0:13:33.880,0:13:35.816
Because just this year, Target announced

0:13:35.840,0:13:38.480
that they were going to stop[br]gendering their toy aisles.

0:13:39.200,0:13:40.616
They were going to mix it up.

0:13:40.640,0:13:44.216
Now, before we break our shoulders[br]patting Target on the back,

0:13:44.240,0:13:46.176
just this week they released a shirt

0:13:46.200,0:13:49.416
in which one of the most[br]iconic scenes in "Star Wars: A New Hope"

0:13:49.440,0:13:52.416
where Princess Leia stands up[br]to the Dark Lord of the Sith,

0:13:52.440,0:13:53.656
was released on a t-shirt

0:13:53.680,0:13:55.936
in which she's mysteriously[br]replaced by Luke.

0:13:55.960,0:13:58.976
So let's don't pat ourselves[br]on the back too much.

0:13:59.000,0:14:00.496
Just this week also,

0:14:00.520,0:14:04.976
Disney announced it was no longer[br]going to gender its Halloween costumes,

0:14:05.000,0:14:06.776
which I say, "Thank you, Disney,

0:14:06.800,0:14:09.536
except the only costumes you make[br]are of male superheroes,

0:14:09.560,0:14:11.680
so does it matter[br]who you have wearing them?"

0:14:13.040,0:14:15.256
Just this week, Mattel, who makes Barbie,

0:14:15.280,0:14:18.736
announced they're going to release[br]a line of DC superhero girls.

0:14:18.760,0:14:20.016
And the funny thing is,

0:14:20.040,0:14:21.456
they met with girls

0:14:21.480,0:14:23.856
and asked them what they[br]wanted to see in dolls,

0:14:23.880,0:14:26.256
and you can see, they have calves

0:14:26.280,0:14:29.856
and elbows that bend[br]so they can do superhero stuff.

0:14:29.880,0:14:31.416
And please buy them.

0:14:31.440,0:14:33.456
And don't just buy them[br]for your daughters,

0:14:33.480,0:14:34.816
buy them for your sons.

0:14:34.840,0:14:39.776
Because it's important that boys[br]play with and as female superheroes

0:14:39.800,0:14:43.776
just as my daughter plays[br]with and as male superheroes.

0:14:43.800,0:14:45.656
As a matter of fact, what I would love

0:14:45.680,0:14:48.256
is a world in which every person[br]who goes to the store

0:14:48.280,0:14:50.976
goes with a little flowchart in their head

0:14:51.000,0:14:54.096
of whether or not they should buy[br]this toy for a boy or a girl,

0:14:54.120,0:14:57.501
and it's a real simple flowchart[br]because it only has one question on it.

0:14:57.525,0:15:00.576
It says, "Is this toy[br]operated with your genitals?"

0:15:00.600,0:15:02.856
(Laughter)

0:15:02.880,0:15:04.720
If the answer is yes,

0:15:05.800,0:15:07.616
then that is not a toy for children.

0:15:07.640,0:15:09.200
(Laughter)

0:15:10.760,0:15:13.936
And if the answer is no,

0:15:13.960,0:15:16.176
then it's for boys and girls.

0:15:16.200,0:15:17.696
It's really simple.

0:15:17.720,0:15:21.696
Because today is about the future[br]of the future, and in my future,

0:15:21.720,0:15:24.976
boys and girls are equally respected,

0:15:25.000,0:15:29.600
equally valued, and most importantly,[br]equally represented.

0:15:30.520,0:15:31.736
Thank you.

0:15:31.760,0:15:34.960
(Applause)