[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.98,0:00:05.01,Default,,0000,0000,0000,,I spend most of my time
Dialogue: 0,0:00:05.01,0:00:07.44,Default,,0000,0000,0000,,thinking about little girls,
Dialogue: 0,0:00:07.44,0:00:13.36,Default,,0000,0000,0000,,which is kind of a weird thing for\Na grown man in our society to say.
Dialogue: 0,0:00:13.36,0:00:16.22,Default,,0000,0000,0000,,But I do. I spend most of my time\Nthinking about little girls,
Dialogue: 0,0:00:16.22,0:00:19.24,Default,,0000,0000,0000,,and I think it's primarily\Nbecause I have one.
Dialogue: 0,0:00:19.24,0:00:20.74,Default,,0000,0000,0000,,This one's mine,
Dialogue: 0,0:00:20.74,0:00:22.48,Default,,0000,0000,0000,,and I think you would really like her.
Dialogue: 0,0:00:22.48,0:00:24.73,Default,,0000,0000,0000,,She is smart and funny
Dialogue: 0,0:00:24.73,0:00:27.51,Default,,0000,0000,0000,,and kind to people and a good friend,
Dialogue: 0,0:00:27.51,0:00:32.58,Default,,0000,0000,0000,,but when I talk about my daughter,\Nthe word I find myself saying most
Dialogue: 0,0:00:32.58,0:00:34.35,Default,,0000,0000,0000,,is "athlete."
Dialogue: 0,0:00:34.35,0:00:36.34,Default,,0000,0000,0000,,My kid's athletic.
Dialogue: 0,0:00:36.34,0:00:39.01,Default,,0000,0000,0000,,She is strong and fast
Dialogue: 0,0:00:39.01,0:00:42.20,Default,,0000,0000,0000,,and has great balance\Nand good body control.
Dialogue: 0,0:00:42.20,0:00:45.70,Default,,0000,0000,0000,,She is a three-time\Nback-to-back-to-back state champion
Dialogue: 0,0:00:45.70,0:00:47.30,Default,,0000,0000,0000,,in Shaolin Kempo.
Dialogue: 0,0:00:47.30,0:00:51.03,Default,,0000,0000,0000,,At nine years old, she is already\Nhalfway to a black belt.
Dialogue: 0,0:00:51.03,0:00:52.77,Default,,0000,0000,0000,,My daughter is athletic.
Dialogue: 0,0:00:52.77,0:00:56.95,Default,,0000,0000,0000,,Now, when a man who is 6'2"\Nand 265 pounds stands in front of you
Dialogue: 0,0:00:56.95,0:00:58.69,Default,,0000,0000,0000,,and says his daughter is athletic,
Dialogue: 0,0:00:58.69,0:01:01.01,Default,,0000,0000,0000,,you might think that is\Na reflection of him.
Dialogue: 0,0:01:01.01,0:01:02.09,Default,,0000,0000,0000,,It is not.
Dialogue: 0,0:01:02.09,0:01:03.64,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:03.64,0:01:06.99,Default,,0000,0000,0000,,My wife in high school\Nwas a two-time all-state soccer player
Dialogue: 0,0:01:06.99,0:01:09.44,Default,,0000,0000,0000,,and a two-time all-state\Nvolleyball player,
Dialogue: 0,0:01:09.44,0:01:11.58,Default,,0000,0000,0000,,and I played Dungeons and Dragons,
Dialogue: 0,0:01:11.58,0:01:13.48,Default,,0000,0000,0000,,and that is why,
Dialogue: 0,0:01:13.48,0:01:15.52,Default,,0000,0000,0000,,although my daughter is an athlete,
Dialogue: 0,0:01:15.52,0:01:17.18,Default,,0000,0000,0000,,she's also a huge nerd, which I love.
Dialogue: 0,0:01:17.18,0:01:21.33,Default,,0000,0000,0000,,She walks around our house\Nin a cloak of flames
Dialogue: 0,0:01:21.33,0:01:23.67,Default,,0000,0000,0000,,that she made herself.
Dialogue: 0,0:01:23.67,0:01:25.62,Default,,0000,0000,0000,,She sits on the Iron Throne --
Dialogue: 0,0:01:25.62,0:01:27.42,Default,,0000,0000,0000,,(Laughter) --
Dialogue: 0,0:01:27.42,0:01:29.48,Default,,0000,0000,0000,,even though she has never\Nseen Game of Thrones,
Dialogue: 0,0:01:29.48,0:01:32.59,Default,,0000,0000,0000,,primarily because we are not\Nthe worst parents who ever lived.
Dialogue: 0,0:01:32.59,0:01:35.91,Default,,0000,0000,0000,,But she knows there's someone\Ncalled the Mother of Dragons,
Dialogue: 0,0:01:35.91,0:01:38.41,Default,,0000,0000,0000,,and she calls herself that\Nand she loves it.
Dialogue: 0,0:01:38.41,0:01:40.28,Default,,0000,0000,0000,,She's a huge comic book fan.
Dialogue: 0,0:01:40.28,0:01:42.24,Default,,0000,0000,0000,,Right now, her favorite\Ncharacter is Groot.
Dialogue: 0,0:01:42.24,0:01:43.41,Default,,0000,0000,0000,,She loves Groot.
Dialogue: 0,0:01:43.41,0:01:45.93,Default,,0000,0000,0000,,She adores the Incredible Hulk.
Dialogue: 0,0:01:45.93,0:01:48.39,Default,,0000,0000,0000,,But my daughter really at heart,
Dialogue: 0,0:01:48.39,0:01:51.58,Default,,0000,0000,0000,,her thing is Star Wars.
Dialogue: 0,0:01:51.58,0:01:53.85,Default,,0000,0000,0000,,My kid is a Jedi.
Dialogue: 0,0:01:53.85,0:01:56.12,Default,,0000,0000,0000,,Although somedays she's also a Sith,
Dialogue: 0,0:01:56.12,0:01:59.79,Default,,0000,0000,0000,,which is a choice that I can respect.
Dialogue: 0,0:01:59.79,0:02:00.74,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:00.74,0:02:02.67,Default,,0000,0000,0000,,But here is the question\Nthat I have to ask.
Dialogue: 0,0:02:02.67,0:02:04.98,Default,,0000,0000,0000,,Why is it that when\Nmy daughter dresses up,
Dialogue: 0,0:02:04.98,0:02:07.40,Default,,0000,0000,0000,,whether it's Groot\Nor the Incredible Hulk,
Dialogue: 0,0:02:07.40,0:02:11.00,Default,,0000,0000,0000,,whether it's Obi-Wan Kenobi\Nor Darth Maul,
Dialogue: 0,0:02:11.00,0:02:15.90,Default,,0000,0000,0000,,why is every character\Nshe dresses up as a boy?
Dialogue: 0,0:02:15.90,0:02:18.93,Default,,0000,0000,0000,,And where are all the female superheroes?
Dialogue: 0,0:02:18.93,0:02:20.60,Default,,0000,0000,0000,,And that is not actually the question,
Dialogue: 0,0:02:20.60,0:02:22.21,Default,,0000,0000,0000,,because there's plenty\Nof female superheroes.
Dialogue: 0,0:02:22.21,0:02:26.92,Default,,0000,0000,0000,,My question really is, where is\Nall the female superhero stuff?
Dialogue: 0,0:02:26.92,0:02:29.63,Default,,0000,0000,0000,,Where are the costumes?\NWhere are the toys?
Dialogue: 0,0:02:29.63,0:02:33.54,Default,,0000,0000,0000,,Because every day when my daughter plays\Nwhen she dresses up,
Dialogue: 0,0:02:33.54,0:02:35.91,Default,,0000,0000,0000,,she's learning stuff
Dialogue: 0,0:02:35.91,0:02:38.44,Default,,0000,0000,0000,,through a process that,\Nin my own line of work
Dialogue: 0,0:02:38.44,0:02:39.89,Default,,0000,0000,0000,,as a Professor of Media Studies,
Dialogue: 0,0:02:39.89,0:02:42.21,Default,,0000,0000,0000,,we refer to as public pedagogy.
Dialogue: 0,0:02:42.21,0:02:47.37,Default,,0000,0000,0000,,That is, it is how societies\Nare taught ideologies.
Dialogue: 0,0:02:47.37,0:02:50.15,Default,,0000,0000,0000,,It's how you learned what it meant\Nto be a man or a woman,
Dialogue: 0,0:02:50.15,0:02:52.85,Default,,0000,0000,0000,,what it meant to behave\Nyourself in public,
Dialogue: 0,0:02:52.85,0:02:55.53,Default,,0000,0000,0000,,what it meant to be a patriot\Nand have good manners.
Dialogue: 0,0:02:55.53,0:02:59.29,Default,,0000,0000,0000,,It's all the constituent social relations\Nthat make us up as a people.
Dialogue: 0,0:02:59.29,0:03:01.46,Default,,0000,0000,0000,,It's, in short, how we learn
Dialogue: 0,0:03:01.46,0:03:03.48,Default,,0000,0000,0000,,what we know about other people
Dialogue: 0,0:03:03.48,0:03:05.26,Default,,0000,0000,0000,,and about the world.
Dialogue: 0,0:03:05.26,0:03:09.76,Default,,0000,0000,0000,,But we live in a 100-percent\Nmedia-saturated society.
Dialogue: 0,0:03:09.76,0:03:13.19,Default,,0000,0000,0000,,What that means is that every single\Naspect of your human existence
Dialogue: 0,0:03:13.19,0:03:15.44,Default,,0000,0000,0000,,outside of your basic bodily functions
Dialogue: 0,0:03:15.44,0:03:17.94,Default,,0000,0000,0000,,is in some way touched by media.
Dialogue: 0,0:03:17.94,0:03:20.21,Default,,0000,0000,0000,,From the car that you drive\Nto the food that you eat
Dialogue: 0,0:03:20.21,0:03:21.82,Default,,0000,0000,0000,,to the clothes that you wear
Dialogue: 0,0:03:21.82,0:03:23.61,Default,,0000,0000,0000,,to the way you construct\Nyour relationships
Dialogue: 0,0:03:23.61,0:03:27.24,Default,,0000,0000,0000,,to the very language you use\Nto formulate thought,
Dialogue: 0,0:03:27.24,0:03:30.37,Default,,0000,0000,0000,,all of that is in some way mediated.
Dialogue: 0,0:03:30.37,0:03:34.02,Default,,0000,0000,0000,,So the answer in our society\Nto how do we learn what we know
Dialogue: 0,0:03:34.02,0:03:35.66,Default,,0000,0000,0000,,about other people and about the world
Dialogue: 0,0:03:35.66,0:03:38.52,Default,,0000,0000,0000,,is largely through media.
Dialogue: 0,0:03:38.52,0:03:41.28,Default,,0000,0000,0000,,Well, there's a wrinkle in that,
Dialogue: 0,0:03:41.28,0:03:42.88,Default,,0000,0000,0000,,in that our society,
Dialogue: 0,0:03:42.88,0:03:48.24,Default,,0000,0000,0000,,media don't simply exist as information\Ndistribution technologies and devices.
Dialogue: 0,0:03:48.24,0:03:51.14,Default,,0000,0000,0000,,They also exist as corporate entities,
Dialogue: 0,0:03:51.14,0:03:57.10,Default,,0000,0000,0000,,and when the distribution of information\Nis tied to financial gain,
Dialogue: 0,0:03:57.10,0:03:59.33,Default,,0000,0000,0000,,there's a problem.
Dialogue: 0,0:03:59.33,0:04:00.79,Default,,0000,0000,0000,,How big of a problem?
Dialogue: 0,0:04:00.79,0:04:02.04,Default,,0000,0000,0000,,Well think about this:
Dialogue: 0,0:04:02.04,0:04:03.90,Default,,0000,0000,0000,,in 1983, 90 percent of American media
Dialogue: 0,0:04:03.90,0:04:08.68,Default,,0000,0000,0000,,were owned by 50 companies.
Dialogue: 0,0:04:08.68,0:04:11.13,Default,,0000,0000,0000,,In any market, 50 companies\Ndoing something is a lot of companies.
Dialogue: 0,0:04:11.13,0:04:14.80,Default,,0000,0000,0000,,It's a lot of different worldviews.
Dialogue: 0,0:04:14.80,0:04:19.58,Default,,0000,0000,0000,,In 2015, that number has shrunk to six,
Dialogue: 0,0:04:19.58,0:04:20.100,Default,,0000,0000,0000,,six companies.
Dialogue: 0,0:04:20.100,0:04:24.71,Default,,0000,0000,0000,,They are NBCUniversal Comcast,\NAOL Time Warner,
Dialogue: 0,0:04:24.71,0:04:30.71,Default,,0000,0000,0000,,the Walt Disney Company, News Corp,\NViacom, and the CBS Corporation.
Dialogue: 0,0:04:30.71,0:04:34.59,Default,,0000,0000,0000,,These six companies produce nine\Nout of every 10 movies you watch,
Dialogue: 0,0:04:34.59,0:04:38.06,Default,,0000,0000,0000,,nine out of every 10 television shows,\Nnine out of every 10 songs,
Dialogue: 0,0:04:38.06,0:04:39.95,Default,,0000,0000,0000,,nine out of every 10 books.
Dialogue: 0,0:04:39.95,0:04:41.74,Default,,0000,0000,0000,,So my question to you is,
Dialogue: 0,0:04:41.74,0:04:45.51,Default,,0000,0000,0000,,if six companies control\N90 percent of American media,
Dialogue: 0,0:04:45.51,0:04:47.47,Default,,0000,0000,0000,,how much influence do you think they have
Dialogue: 0,0:04:47.47,0:04:51.33,Default,,0000,0000,0000,,over what you're allowed to see every day?
Dialogue: 0,0:04:51.33,0:04:54.75,Default,,0000,0000,0000,,Because in media studies, we spend\Na lot of time saying
Dialogue: 0,0:04:54.75,0:04:56.79,Default,,0000,0000,0000,,that media can't tell us what to think,
Dialogue: 0,0:04:56.79,0:04:59.09,Default,,0000,0000,0000,,and they can't. They're terrible at that.
Dialogue: 0,0:04:59.09,0:05:00.33,Default,,0000,0000,0000,,But that's not their job.
Dialogue: 0,0:05:00.33,0:05:02.27,Default,,0000,0000,0000,,Media don't tell us what to think.
Dialogue: 0,0:05:02.27,0:05:05.30,Default,,0000,0000,0000,,Media tell us what to think about.
Dialogue: 0,0:05:05.30,0:05:07.15,Default,,0000,0000,0000,,They control the conversation,
Dialogue: 0,0:05:07.15,0:05:08.47,Default,,0000,0000,0000,,and in controlling the conversation,
Dialogue: 0,0:05:08.47,0:05:11.34,Default,,0000,0000,0000,,they don't have to get you\Nto think what they want you to think.
Dialogue: 0,0:05:11.34,0:05:14.27,Default,,0000,0000,0000,,They'll just get you think about\Nthe things they want you to think about,
Dialogue: 0,0:05:14.27,0:05:19.14,Default,,0000,0000,0000,,and more importantly, not thinking about\Nthe things they don't you to think about.
Dialogue: 0,0:05:19.14,0:05:21.40,Default,,0000,0000,0000,,They control the conversation.
Dialogue: 0,0:05:21.40,0:05:22.91,Default,,0000,0000,0000,,How does this work in practice?
Dialogue: 0,0:05:22.91,0:05:24.98,Default,,0000,0000,0000,,Well let's just take\None of those companies.
Dialogue: 0,0:05:24.98,0:05:26.14,Default,,0000,0000,0000,,We'll do an easy one.
Dialogue: 0,0:05:26.14,0:05:28.30,Default,,0000,0000,0000,,Let's talk about the Walt\NDisney Company for a second.
Dialogue: 0,0:05:28.30,0:05:30.95,Default,,0000,0000,0000,,The reason why I always pick\Nthe Walt Disney Company is this.
Dialogue: 0,0:05:30.95,0:05:35.20,Default,,0000,0000,0000,,Is there a single person in this room\Nwho has never seen a Disney movie?
Dialogue: 0,0:05:35.20,0:05:37.79,Default,,0000,0000,0000,,Look around. Exactly.
Dialogue: 0,0:05:37.79,0:05:41.50,Default,,0000,0000,0000,,I picked Disney because they have\Nwhat we call 100 percent penetration
Dialogue: 0,0:05:41.50,0:05:42.56,Default,,0000,0000,0000,,in our society.
Dialogue: 0,0:05:42.56,0:05:44.96,Default,,0000,0000,0000,,Every single person has been\Nexposed to Disney,
Dialogue: 0,0:05:44.96,0:05:47.06,Default,,0000,0000,0000,,so it's an easy one for me to use.
Dialogue: 0,0:05:47.06,0:05:52.42,Default,,0000,0000,0000,,Since 1937, Disney has made most\Nof its money selling princesses to girls.
Dialogue: 0,0:05:52.42,0:05:54.51,Default,,0000,0000,0000,,It's made a huge chunk of its money.
Dialogue: 0,0:05:54.51,0:05:57.17,Default,,0000,0000,0000,,Unless, of course, the princess\Nyour daughter is interested in,
Dialogue: 0,0:05:57.17,0:05:59.10,Default,,0000,0000,0000,,as my daughter is, is this one.
Dialogue: 0,0:05:59.10,0:06:02.07,Default,,0000,0000,0000,,See, in 2012,
Dialogue: 0,0:06:02.07,0:06:06.89,Default,,0000,0000,0000,,Disney purchased LucasFilm\Nfor the sum of four billion dollars,
Dialogue: 0,0:06:06.89,0:06:10.67,Default,,0000,0000,0000,,and immediately they flooded\Nthe Disney stores with Han Solo
Dialogue: 0,0:06:10.67,0:06:14.27,Default,,0000,0000,0000,,and Obi-Wan Kenobi, with Darth Vader\Nand Luke Skywalker and Yoda
Dialogue: 0,0:06:14.27,0:06:16.08,Default,,0000,0000,0000,,and not Princess Leia.
Dialogue: 0,0:06:16.08,0:06:19.63,Default,,0000,0000,0000,,Why? Because this princess\Nmesses up the public pedagogy
Dialogue: 0,0:06:19.63,0:06:21.37,Default,,0000,0000,0000,,for these princesses.
Dialogue: 0,0:06:21.37,0:06:24.96,Default,,0000,0000,0000,,So Disney did not put Princess Leia\Nmerchandise in the store,
Dialogue: 0,0:06:24.96,0:06:27.92,Default,,0000,0000,0000,,and when people went to Disney and said, \N"Hey where's all the Princess Leia stuff?"
Dialogue: 0,0:06:27.92,0:06:29.92,Default,,0000,0000,0000,,Disney said, "We have no intention
Dialogue: 0,0:06:29.92,0:06:32.27,Default,,0000,0000,0000,,of putting Princess Leia\Nmerchandise in the store."
Dialogue: 0,0:06:32.27,0:06:34.14,Default,,0000,0000,0000,,And fans were angry\Nand they took to Twitter
Dialogue: 0,0:06:34.14,0:06:36.74,Default,,0000,0000,0000,,with the hashtag #WeWantLeia.
Dialogue: 0,0:06:36.74,0:06:39.76,Default,,0000,0000,0000,,And Disney said, "Wait,\Nthat's not what we meant.
Dialogue: 0,0:06:39.76,0:06:41.45,Default,,0000,0000,0000,,What we meant was,
Dialogue: 0,0:06:41.45,0:06:45.18,Default,,0000,0000,0000,,we don't have any Princess Leia\Nmerchandise yet, but we will."
Dialogue: 0,0:06:45.18,0:06:48.64,Default,,0000,0000,0000,,And that was in 2012, and it is 2015,
Dialogue: 0,0:06:48.64,0:06:50.72,Default,,0000,0000,0000,,and if you go to the Disney Store,\Nas I recently have,
Dialogue: 0,0:06:50.72,0:06:52.58,Default,,0000,0000,0000,,and look for Princess Leia merchandise,
Dialogue: 0,0:06:52.58,0:06:55.48,Default,,0000,0000,0000,,do you know how many Princess Leia\Nitems there are in the Disney Store?
Dialogue: 0,0:06:55.48,0:06:59.71,Default,,0000,0000,0000,,Zero, because Disney has no intention\Nof putting Princess Leia in the store.
Dialogue: 0,0:06:59.71,0:07:00.95,Default,,0000,0000,0000,,And we shouldn't be surprised
Dialogue: 0,0:07:00.95,0:07:03.60,Default,,0000,0000,0000,,because we found out that was their policy
Dialogue: 0,0:07:03.60,0:07:07.33,Default,,0000,0000,0000,,when they bought Marvel in 2009
Dialogue: 0,0:07:07.33,0:07:10.22,Default,,0000,0000,0000,,for the sum of 4.5 billion dollars.
Dialogue: 0,0:07:10.22,0:07:13.63,Default,,0000,0000,0000,,Because when you make a lot of money\Nselling princesses to girls,
Dialogue: 0,0:07:13.63,0:07:15.100,Default,,0000,0000,0000,,you also kind of want\Nto make money from boys.
Dialogue: 0,0:07:15.100,0:07:18.45,Default,,0000,0000,0000,,And so what better to sell boys\Nthan superheroes?
Dialogue: 0,0:07:18.45,0:07:21.49,Default,,0000,0000,0000,,So now Disney had access\Nto Captain America and to Thor,
Dialogue: 0,0:07:21.49,0:07:25.73,Default,,0000,0000,0000,,the Incredible Hulk,
Dialogue: 0,0:07:25.73,0:07:26.17,Default,,0000,0000,0000,,and they had access even
Dialogue: 0,0:07:26.17,0:07:28.59,Default,,0000,0000,0000,,to a group of superheroes\Nno one had ever even heard of.
Dialogue: 0,0:07:28.59,0:07:31.34,Default,,0000,0000,0000,,That's how good Marvel was\Nat selling superheroes.
Dialogue: 0,0:07:31.34,0:07:34.46,Default,,0000,0000,0000,,Last year, they released a film\Ncalled Guardians of the Galaxy.
Dialogue: 0,0:07:34.46,0:07:37.54,Default,,0000,0000,0000,,It's a film that absolutely\Nshould not work.
Dialogue: 0,0:07:37.54,0:07:40.96,Default,,0000,0000,0000,,Nobody knew who they were\Nexcept for comic book nerds like me.
Dialogue: 0,0:07:40.96,0:07:44.12,Default,,0000,0000,0000,,One of the characters is a talking tree.
Dialogue: 0,0:07:44.12,0:07:46.74,Default,,0000,0000,0000,,One of the characters\Nis an anthropomorphic raccoon.
Dialogue: 0,0:07:46.74,0:07:48.09,Default,,0000,0000,0000,,It should not work.
Dialogue: 0,0:07:48.09,0:07:51.28,Default,,0000,0000,0000,,And they made a killing\Noff of Guardians of the Galaxy.
Dialogue: 0,0:07:51.28,0:07:53.78,Default,,0000,0000,0000,,This character her in the middle,\Nher name is Gamora.
Dialogue: 0,0:07:53.78,0:07:55.72,Default,,0000,0000,0000,,She's played by Zoe Saldana,
Dialogue: 0,0:07:55.72,0:07:57.89,Default,,0000,0000,0000,,and she is strong and smart and fast
Dialogue: 0,0:07:57.89,0:07:59.44,Default,,0000,0000,0000,,and fights like a ninja,
Dialogue: 0,0:07:59.44,0:08:01.62,Default,,0000,0000,0000,,and she is played\Nby a beautiful black woman,
Dialogue: 0,0:08:01.62,0:08:03.81,Default,,0000,0000,0000,,and my daughter fell in love with her.
Dialogue: 0,0:08:03.81,0:08:08.04,Default,,0000,0000,0000,,So like any good nerd dad,\NI went to buy my daughter Gamora stuff,
Dialogue: 0,0:08:08.04,0:08:09.27,Default,,0000,0000,0000,,and when I got to the store,
Dialogue: 0,0:08:09.27,0:08:11.16,Default,,0000,0000,0000,,I learned a very interesting thing.
Dialogue: 0,0:08:11.16,0:08:13.99,Default,,0000,0000,0000,,If I wanted to buy her\Na Gamora backpack,
Dialogue: 0,0:08:13.99,0:08:16.46,Default,,0000,0000,0000,,well, Gamora's not on it.
Dialogue: 0,0:08:16.46,0:08:20.96,Default,,0000,0000,0000,,They probably should have marketed this\Nas "some" of the Guardians of the Galaxy.
Dialogue: 0,0:08:20.96,0:08:22.52,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:22.52,0:08:25.27,Default,,0000,0000,0000,,And if I wanted to buy her a lunchbox,\Nshe wasn't on it,
Dialogue: 0,0:08:25.27,0:08:27.23,Default,,0000,0000,0000,,and if I wanted to buy her a t-shirt,
Dialogue: 0,0:08:27.23,0:08:28.69,Default,,0000,0000,0000,,she wasn't on it.
Dialogue: 0,0:08:28.69,0:08:30.42,Default,,0000,0000,0000,,And as a matter of fact,
Dialogue: 0,0:08:30.42,0:08:32.91,Default,,0000,0000,0000,,if I went to the store, as I did,
Dialogue: 0,0:08:32.91,0:08:34.41,Default,,0000,0000,0000,,and looked at the display,
Dialogue: 0,0:08:34.41,0:08:37.14,Default,,0000,0000,0000,,you would find a small picture\Nof Gamora right here,
Dialogue: 0,0:08:37.14,0:08:41.02,Default,,0000,0000,0000,,but if you look at any\Nof the actual merchandise on that shelf,
Dialogue: 0,0:08:41.02,0:08:43.62,Default,,0000,0000,0000,,Gamora is not on any of it.
Dialogue: 0,0:08:43.62,0:08:47.20,Default,,0000,0000,0000,,Now, I could have taken to Twitter\Nwith the hashtag #WheresGamora,
Dialogue: 0,0:08:47.20,0:08:50.39,Default,,0000,0000,0000,,like millions of fans did\Nacross the world,
Dialogue: 0,0:08:50.39,0:08:54.44,Default,,0000,0000,0000,,but the truth was I wasn't even\Nreally that surprised,
Dialogue: 0,0:08:54.44,0:08:58.32,Default,,0000,0000,0000,,because I was there when Disney\Nhad released the Avengers.
Dialogue: 0,0:08:58.32,0:09:00.90,Default,,0000,0000,0000,,And just this year, we got\Na new Avengers movie,
Dialogue: 0,0:09:00.90,0:09:02.82,Default,,0000,0000,0000,,the Age of Ultron,\Nand we were very excited,
Dialogue: 0,0:09:02.82,0:09:05.41,Default,,0000,0000,0000,,because there was not one\Nbut two female superheroes,
Dialogue: 0,0:09:05.41,0:09:07.72,Default,,0000,0000,0000,,Scarlet Witch and Black Widow.
Dialogue: 0,0:09:07.72,0:09:09.02,Default,,0000,0000,0000,,And we were very excited.
Dialogue: 0,0:09:09.02,0:09:11.16,Default,,0000,0000,0000,,But here's the real thing about this.
Dialogue: 0,0:09:11.16,0:09:13.14,Default,,0000,0000,0000,,Even though Scarlett Johansson,
Dialogue: 0,0:09:13.14,0:09:16.42,Default,,0000,0000,0000,,who is one of the most popular\Nactresses in America, plays Black Widow,
Dialogue: 0,0:09:16.42,0:09:17.90,Default,,0000,0000,0000,,and Black Widow is the star
Dialogue: 0,0:09:17.90,0:09:19.43,Default,,0000,0000,0000,,of not one, not two,
Dialogue: 0,0:09:19.43,0:09:22.79,Default,,0000,0000,0000,,but five different Marvel movies,
Dialogue: 0,0:09:22.79,0:09:27.64,Default,,0000,0000,0000,,there is not a single piece\Nof Black Widow merchandise available.
Dialogue: 0,0:09:27.64,0:09:29.08,Default,,0000,0000,0000,,Not one.
Dialogue: 0,0:09:29.08,0:09:31.96,Default,,0000,0000,0000,,And if you go to the Disney store\Nand look for a Black Widow costume,
Dialogue: 0,0:09:31.96,0:09:35.13,Default,,0000,0000,0000,,what you will find is you will find\NCaptain America and the Incredible Hulk.
Dialogue: 0,0:09:35.13,0:09:37.22,Default,,0000,0000,0000,,You will find Iron Man and Thor.
Dialogue: 0,0:09:37.22,0:09:41.74,Default,,0000,0000,0000,,You will even find War Machine, who\Nisn't even really in the movie that long.
Dialogue: 0,0:09:41.74,0:09:44.24,Default,,0000,0000,0000,,Who you will not find is Black Widow.
Dialogue: 0,0:09:44.24,0:09:47.68,Default,,0000,0000,0000,,And I could have gone to Twitter\Nwith the hashtag, as many people did,
Dialogue: 0,0:09:47.68,0:09:49.47,Default,,0000,0000,0000,,#WheresNatasha.
Dialogue: 0,0:09:49.47,0:09:51.64,Default,,0000,0000,0000,,But I'm tired of doing that.
Dialogue: 0,0:09:51.64,0:09:53.58,Default,,0000,0000,0000,,I'm tired of having to do that.
Dialogue: 0,0:09:53.58,0:09:56.26,Default,,0000,0000,0000,,All over the country right now,\Nthere are kids playing with the
Dialogue: 0,0:09:56.26,0:09:59.00,Default,,0000,0000,0000,,Cycle Blast Quinjet play set,
Dialogue: 0,0:09:59.00,0:10:02.78,Default,,0000,0000,0000,,where Captain America rides a motorcycle\Nout of a moving jet
Dialogue: 0,0:10:02.78,0:10:04.37,Default,,0000,0000,0000,,and it's really awesome.
Dialogue: 0,0:10:04.37,0:10:05.69,Default,,0000,0000,0000,,You know how awesome it is?
Dialogue: 0,0:10:05.69,0:10:07.100,Default,,0000,0000,0000,,So awesome that when it happened\Nin the movie,
Dialogue: 0,0:10:07.100,0:10:10.28,Default,,0000,0000,0000,,it was Black Widow that did it.
Dialogue: 0,0:10:10.28,0:10:14.24,Default,,0000,0000,0000,,Not only has she been erased,
Dialogue: 0,0:10:14.24,0:10:19.49,Default,,0000,0000,0000,,but she has been replaced\Nwith a male figure.
Dialogue: 0,0:10:19.49,0:10:22.78,Default,,0000,0000,0000,,And so what is this teaching us?
Dialogue: 0,0:10:22.78,0:10:24.69,Default,,0000,0000,0000,,I mean, over the next five years,
Dialogue: 0,0:10:24.69,0:10:27.87,Default,,0000,0000,0000,,Disney and Warner Bros.\Nand a bunch of movie studios
Dialogue: 0,0:10:27.87,0:10:31.75,Default,,0000,0000,0000,,are going to release over 30\Nfeature-length films
Dialogue: 0,0:10:31.75,0:10:33.37,Default,,0000,0000,0000,,with comic book characters,
Dialogue: 0,0:10:33.37,0:10:35.88,Default,,0000,0000,0000,,and of those 30 feature-length films,
Dialogue: 0,0:10:35.88,0:10:38.07,Default,,0000,0000,0000,,exactly two of them
Dialogue: 0,0:10:38.07,0:10:41.87,Default,,0000,0000,0000,,will have female solo leads. Two.
Dialogue: 0,0:10:41.87,0:10:44.91,Default,,0000,0000,0000,,Now, there will be females\Nin the rest of these movies,
Dialogue: 0,0:10:44.91,0:10:49.10,Default,,0000,0000,0000,,but they will be sidekicks,\Nthey will be love interests,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they will be members of teams.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They will not be the main character.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And if what we learn what we know
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about other people and about the world\Nwe learn through media,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,than these companies are teaching\Nmy daughter that even if she is strong
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and smart and fast\Nand fights like a ninja,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,all four of which are true of her,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it doesn't matter.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,She will either be ignored like Gamora
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or erased and replaced with a boy
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like Black Widow.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And it's not fair.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's not fair to her and it's not fair\Nto your sons and daughters either.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But here's the thing:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm raising a little girl,\Nand she has a little tomboy in her,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which by the way is\Na terrible thing to call a girl.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What that basically is saying is,\Nthose traits that define you,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they're not really yours,\Nthey're just on loan to you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for a little while from boys.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But do you know how much grief\Nshe's going to take in her life
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,for having a little tomboy in her?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Zero. None.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,People will think it's cute.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They'll call her feisty,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because in our society,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,adding so-called male traits to girls
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is seen as an upgrade,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,seen as a bonus.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm not raising a little boy, like Mike.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Mike is a little boy in Florida.\NHe's 11 years old,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and the thing that he loves\Nmost in the world
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is a show called My Little Pony:\NFriendship is Magic,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like millions of other children\Nacross America.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, the show is marketed to girls\Nages five to nine,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but there are millions of boys
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and grown men
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,who enjoy My Little Pony:\NFriendship is Magic.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They have a club.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They call themselves Bronys,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,pony bros, guys who like ponies.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I happen to be one of them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And what are Mike and myself
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and millions of other boys and men\Nlearning in this feminine,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sissified world of My Little Pony?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Well, they're learning to study hard\Nand to work hard and to party hard
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and to look good and to feel good
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and to do good,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and heaven preserve us from teaching\Nthese wussified concepts to boys.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So the other kids in his neighborhood\Npick on Mike and they beat him up
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they make fun of him,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and at 11 years old, Mike goes home,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,finds a belt, wraps it around his neck,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and hangs himself\Nfrom the top bunk of his bed,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because we have developed\Na society in which you rather be dead
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,as a boy than thought of\Nas liking stuff for girls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that is not Mike's fault.\NThat is our fault.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have failed him.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have failed our children.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we have to do better for them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have to stop making it\Nso that the only female superheroes
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,appear on shirts that are pink\Nand cut for girls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have to stop.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And when I was putting this together,\Npeople said to me,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Well, that's never going to happen."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And I said, "Oh really?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because just this year, Target announced
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they were going to stop\Ngendering their toy aisles.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They were going to mix it up.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, before we break our shoulders\Npatting Target on the back,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,just this week they released a shirt\Nin which one of the most
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,iconic scenes in Star Wars: A New Hope
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where Princess Leia stands up\Nto the Dark Lord of the Sith,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,was released on a t-shirt\Nin which she's mysteriously
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,replaced by Luke.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So let's don't pat ourselves\Non the back too much.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Just this week also,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Disney announced it was no longer\Ngoing to gender its Halloween costumes,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which I say, "Thank you Disney,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,except the only costumes you make\Nare of male superheroes,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so does it matter who you have\Nwearing them?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Just this week, Mattel, who makes Barbie,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,announced they're going to release\Na line of DC superhero girls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And the funny thing is,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they met with girls
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and asked them what they wanted\Nto see in dolls,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you can see, they have calves
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and elbows that bend\Nso they can do superhero stuff.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And please buy them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And don't just buy them\Nfor your daughters,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,buy them for your sons.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because it's important that boys\Nplay with and as female superheroes
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,just as my daughter plays with\Nand as male superheroes.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,As a matter of fact, what I would love
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is a world in which every person\Nwho goes to the store
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,goes with a little\Nflow chart in their head
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of whether or not they should buy\Nthis toy for a boy or a girl,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and it's a real simple flow chart,\Nbecause it only has one question on it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It says,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Is this toy operated with you genitals?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If the answer is yes,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,then that is not a toy for children.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And if the answer is no,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,then it's for boys and girls.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's really simple.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because today is about the future\Nof the future, and in my future,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,boys and girls are equally respected,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,equally valued, and most importantly,\Nequally represented.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Applause)