Coca Cola Latin America in 2018, they launched what they call the
universal bottle. The universal bottle is like a reinvention of
that old glass refillable bottle that we some of us can remember
from when we were younger. But this one, this new one it's made
of a kind of a rigid plastic, and it can be reused up to 25
times and it's called universal because they designed one single
shape that can be refilled with any soda flavour any brand, any
beverage from the company which is completely different from the
model that they had before. So this universal bottle has a high
value proposition for the consumers as they can get a 30%
discount when buying a new bottle bringing their empty
bottle back, but also to the company because with this
universal shape, they have increased significantly the
operational efficiency not only inside the plants, but also in
the retails, so it's helping them to increase their
distribution. So with all these different benefits, what
happened is that in 2019, the refillable bottles to give you
an example only in Brazil, it was representing 22% of
everything that the company was selling already. And 22% in a
country like Brazil, for a company like Coca Cola means 1.8
billion one way bottles that were not produced because of the
scale of this reuse. And this was before the crisis.