1 00:00:00,789 --> 00:00:04,182 So I've been futuring, which is a term I made up -- 2 00:00:04,182 --> 00:00:05,815 (Laughter) 3 00:00:05,815 --> 00:00:09,468 about three seconds ago. I've been futuring for about 20 years, 4 00:00:09,468 --> 00:00:13,141 and when I first started, I would sit down with people, 5 00:00:13,141 --> 00:00:16,090 and say, "Hey, let's talk 10, 20 years out." 6 00:00:16,090 --> 00:00:17,890 And they'd say, "Great." 7 00:00:17,890 --> 00:00:24,305 And I've been seeing that time horizon get shorter and shorter 8 00:00:24,305 --> 00:00:26,561 and shorter, 9 00:00:26,561 --> 00:00:27,738 so much so that I met with a CEO two months ago 10 00:00:27,738 --> 00:00:29,707 and I said, look, we started our initial conversation. 11 00:00:29,707 --> 00:00:34,147 He goes, "I love what you do. I want to talk about the next six months." 12 00:00:34,147 --> 00:00:35,281 (Laughter) 13 00:00:35,281 --> 00:00:39,730 We have a lot of problems that we are facing. 14 00:00:39,730 --> 00:00:43,391 These are civilizational-scale problems. 15 00:00:43,391 --> 00:00:45,856 The issue though is, 16 00:00:45,856 --> 00:00:47,648 we can't solve them 17 00:00:47,648 --> 00:00:50,541 using the mental models that we use right now 18 00:00:50,541 --> 00:00:51,447 to try and solve these problems. 19 00:00:51,447 --> 00:00:55,340 Yes, a lot of great technical work is being done, but there is a problem 20 00:00:55,340 --> 00:00:58,614 that we need to solve for a priori, 21 00:00:58,614 --> 00:01:03,396 before, if we want to really move the needle on those big problems: 22 00:01:03,396 --> 00:01:05,172 short-termism. 23 00:01:05,172 --> 00:01:07,685 Right? There's no marches. There's no bracelets. 24 00:01:07,685 --> 00:01:11,532 There's no petitions that you can sign to be against short-termism. 25 00:01:11,532 --> 00:01:14,478 I tried to put one up, and no one signed. 26 00:01:14,478 --> 00:01:16,371 It was weird. (Laughter) 27 00:01:16,371 --> 00:01:20,569 But it prevents us from doing so much. 28 00:01:20,569 --> 00:01:23,077 Short-termism, for many reason, 29 00:01:23,077 --> 00:01:26,129 has pervaded every nook and cranny of our reality. 30 00:01:26,129 --> 00:01:28,749 I just want you to take a second and just think about an issue 31 00:01:28,749 --> 00:01:31,640 that you're thinking, working on. 32 00:01:31,640 --> 00:01:33,699 It could be personal, it could be at work, 33 00:01:33,699 --> 00:01:35,774 or it could be move-the-needle world stuff, and think about 34 00:01:35,774 --> 00:01:41,982 how far out you tend to think about the solution set for that. 35 00:01:41,982 --> 00:01:46,115 Because short-termism prevents the CEO 36 00:01:46,115 --> 00:01:50,042 from buying really expensive safety equipment. 37 00:01:50,042 --> 00:01:52,444 It'll hurt the bottom line. 38 00:01:52,444 --> 00:01:54,680 So we get the Deep Water Horizon. 39 00:01:54,680 --> 00:01:57,503 Short-termism prevents teachers 40 00:01:57,503 --> 00:02:01,076 from spending quality one-on-one time with their students. 41 00:02:01,076 --> 00:02:03,122 So right now in America, 42 00:02:03,122 --> 00:02:06,916 a high school student drops out every 26 seconds. 43 00:02:06,916 --> 00:02:10,430 Short-termism prevents Congress -- 44 00:02:10,430 --> 00:02:12,567 sorry if there's anyone in here from Congress, 45 00:02:12,567 --> 00:02:16,450 or not really that sorry -- (Laughter) -- 46 00:02:16,450 --> 00:02:22,444 from putting money into a real infrastructure bill. 47 00:02:22,444 --> 00:02:26,737 So what we get is the I-35 bridge collapse over the Mississippi a few years ago, 48 00:02:26,737 --> 00:02:29,254 13 killed. 49 00:02:29,254 --> 00:02:30,986 It wasn't always like this. 50 00:02:30,986 --> 00:02:32,882 We did the Panama Canal. 51 00:02:32,882 --> 00:02:35,246 We pretty much have eradicated global polio. 52 00:02:35,246 --> 00:02:38,852 We did the trans-continental railroad, the Marshall Plan, 53 00:02:38,852 --> 00:02:43,198 and it's not just big, physical infrastructure problems and issues. 54 00:02:43,198 --> 00:02:45,140 Women's suffrage, the right to vote. 55 00:02:45,140 --> 00:02:47,799 But in our short-termist time, 56 00:02:47,799 --> 00:02:50,459 where everything seems to happen right now 57 00:02:50,459 --> 00:02:55,047 and we can only think out past the next tweet or timeline post, 58 00:02:55,047 --> 00:02:57,056 we get hyper-reactionary. 59 00:02:57,056 --> 00:02:58,505 So what do we do? 60 00:02:58,505 --> 00:03:02,437 We take people who are fleeing their war-torn country 61 00:03:02,437 --> 00:03:03,979 and we go after them. 62 00:03:03,979 --> 00:03:07,415 We take low-level drug offenders and we put them away for life, 63 00:03:07,415 --> 00:03:10,079 and then we build McMansions without even thinking about 64 00:03:10,079 --> 00:03:12,669 how we're going to get between them and their job. 65 00:03:12,669 --> 00:03:15,025 It's a quick buck. 66 00:03:15,025 --> 00:03:18,402 Now the reality is, for a lot of these problems, 67 00:03:18,402 --> 00:03:20,260 there are some technical fixes, 68 00:03:20,260 --> 00:03:21,322 a lot of them. 69 00:03:21,322 --> 00:03:25,036 I call these technical fixes sandbag strategies. Right? 70 00:03:25,036 --> 00:03:26,949 So you know there's a storm coming, 71 00:03:26,949 --> 00:03:29,368 the levee is broken, no one's put any money into it, 72 00:03:29,368 --> 00:03:31,813 you surround your home with sandbags, 73 00:03:31,813 --> 00:03:33,921 and guess what? It works. 74 00:03:33,921 --> 00:03:36,518 Storm goes away, the water level goes down, 75 00:03:36,518 --> 00:03:37,780 you get rid of the sandbags, 76 00:03:37,780 --> 00:03:42,028 and you do this storm after storm after storm. 77 00:03:42,028 --> 00:03:44,202 And here's the insidious thing. 78 00:03:44,202 --> 00:03:46,284 A sandbag strategy 79 00:03:46,284 --> 00:03:48,489 can get you reelected. 80 00:03:48,489 --> 00:03:51,054 A sandbag strategy 81 00:03:51,054 --> 00:03:52,966 can help you make your quarterly numbers. 82 00:03:52,966 --> 00:03:57,598 Now, if we want to move forward 83 00:03:57,598 --> 00:04:00,475 into a different future than the one we have right now, 84 00:04:00,475 --> 00:04:01,839 because I don't think we've hit, 85 00:04:01,839 --> 00:04:04,866 2016 is not peak civilization. 86 00:04:04,866 --> 00:04:07,880 There's some more we can do, 87 00:04:07,880 --> 00:04:11,541 but my argument is that unless we shift our mental models 88 00:04:11,541 --> 00:04:12,656 and our mental maps 89 00:04:12,656 --> 00:04:14,666 on how we think about the short, 90 00:04:14,666 --> 00:04:16,374 it's not going to happen. 91 00:04:16,374 --> 00:04:19,451 So what I've developed is something called longpath, 92 00:04:19,451 --> 00:04:20,992 and it's a practice, 93 00:04:20,992 --> 00:04:25,226 and longpath isn't a kind of one-and-done exercise. 94 00:04:25,226 --> 00:04:28,179 I'm sure everyone here at some point has done an off-site 95 00:04:28,179 --> 00:04:28,429 with a lot of post-it notes and white boards, 96 00:04:29,777 --> 00:04:35,170 and you do, no offense to the consultants in here who do that, 97 00:04:35,170 --> 00:04:38,539 and you do a long-term plan, and then two weeks later, 98 00:04:38,539 --> 00:04:40,177 everyone forgets about it. 99 00:04:40,177 --> 00:04:43,435 Right? Or a week later. If you're lucky, three months. 100 00:04:43,435 --> 00:04:48,786 It's a practice because it's not necessarily a thing that you do. 101 00:04:48,786 --> 00:04:51,528 It's a process where you have to revisit different ways of thinking 102 00:04:51,528 --> 00:04:54,984 for every major decision that you're working on. 103 00:04:54,984 --> 00:05:01,643 So I want to go through those three ways of thinking. 104 00:05:01,643 --> 00:05:02,152 So the first: transgenerational thinking. 105 00:05:02,152 --> 00:05:02,402 I love the philosophers: 106 00:05:02,402 --> 00:05:07,353 Plato, Socrates, Habermas, Heidegger. I was raised on them. 107 00:05:07,353 --> 00:05:10,307 But they all did one thing 108 00:05:10,307 --> 00:05:13,024 that didn't actually seem like a big deal 109 00:05:13,024 --> 00:05:14,413 until I really started kind of looking into this. 110 00:05:14,413 --> 00:05:16,472 And they all took, 111 00:05:16,472 --> 00:05:19,913 as a unit of measure for their entire reality 112 00:05:19,913 --> 00:05:22,145 of what it meant to be virtuous and good, 113 00:05:22,145 --> 00:05:25,987 the single lifespan, from birth to death. 114 00:05:25,987 --> 00:05:27,984 But here's a problem with these issues: 115 00:05:27,984 --> 00:05:31,041 they stack up on top of us, but because the only way we know how to do 116 00:05:31,041 --> 00:05:34,165 something good in the world is if we do it between our birth and our death. 117 00:05:34,165 --> 00:05:35,515 That's what we're programmed to do. 118 00:05:35,515 --> 00:05:38,950 If you go to the self-help section in any bookstore, 119 00:05:38,950 --> 00:05:41,650 it's all about you. 120 00:05:41,650 --> 00:05:43,469 Which is great, 121 00:05:43,469 --> 00:05:48,221 unless you're dealing with some of these major issues. 122 00:05:48,221 --> 00:05:51,530 And so with transgenerational thinking, 123 00:05:51,530 --> 00:05:54,325 which is really kind of transgenerational ethics, 124 00:05:54,325 --> 00:05:58,261 you're able to expand how you think about these problems, 125 00:05:58,261 --> 00:06:02,114 what is your role in helping to solve them. 126 00:06:02,114 --> 00:06:06,709 Now, this isn't something that just has to be done at the Security Council chamber. 127 00:06:06,709 --> 00:06:10,142 It's something that you can do in a very kind of personal way. 128 00:06:10,142 --> 00:06:13,475 So every once in a while, if I'm lucky, my wife and I like to go out to dinner, 129 00:06:13,475 --> 00:06:17,734 and we have three children under the age of seven. 130 00:06:17,734 --> 00:06:21,061 So you can imagine it's a very peaceful, quiet meal. 131 00:06:21,061 --> 00:06:26,518 So we sit down, and literally all I want to do is just eat and chill, 132 00:06:26,518 --> 00:06:30,261 and my kids have a completely and totally different idea 133 00:06:30,261 --> 00:06:31,509 of what we're going to be doing. 134 00:06:31,509 --> 00:06:33,649 And so my first idea 135 00:06:33,649 --> 00:06:35,481 is my sandbag strategy, right? 136 00:06:35,481 --> 00:06:37,707 It's to go into my pocket and take out the iPhone 137 00:06:37,707 --> 00:06:39,441 and give them "Frozen" 138 00:06:39,441 --> 00:06:42,140 or some other bestselling game thing. 139 00:06:42,140 --> 00:06:47,319 And then I stop 140 00:06:47,319 --> 00:06:52,003 and I have to kind of put this transgenerational thinking cap. 141 00:06:52,003 --> 00:06:54,393 I don't do this in the restaurant, because it would be bizarre, 142 00:06:54,393 --> 00:06:55,741 but I have to -- 143 00:06:55,741 --> 00:06:57,875 I did it once, and that's how I learned it was bizarre. 144 00:06:57,875 --> 00:06:59,674 (Laughter) 145 00:06:59,674 --> 00:07:04,243 And you have to kind of think, okay, I can do this. 146 00:07:04,243 --> 00:07:07,727 But what is this teaching them? 147 00:07:07,727 --> 00:07:10,403 So what does it mean if I actually bring some paper 148 00:07:10,403 --> 00:07:11,768 or engage with them in conversation? 149 00:07:11,768 --> 00:07:14,465 It's hard. It's not easy, and I'm making this very personal. 150 00:07:14,465 --> 00:07:17,443 It's actually more traumatic in some of the big issues that I work on in the world 151 00:07:17,443 --> 00:07:19,975 is entertaining my kids at dinner. 152 00:07:19,975 --> 00:07:25,045 But what it does is it connects them here in the present with me, 153 00:07:25,045 --> 00:07:26,653 but it also, 154 00:07:26,653 --> 00:07:29,685 and this is the crux of transgenerational thinking ethics, 155 00:07:29,685 --> 00:07:33,094 it sets them up to how they're going to interact with their kids 156 00:07:33,094 --> 00:07:36,645 and their kids and their kids. 157 00:07:36,645 --> 00:07:38,949 Second, futures thinking. 158 00:07:38,949 --> 00:07:40,868 When we think about the future, 159 00:07:40,868 --> 00:07:43,952 10, 15 years out, 160 00:07:43,952 --> 00:07:45,983 give me a vision of what the future is. 161 00:07:45,983 --> 00:07:48,837 You don't have to give it to me, but think in your head. 162 00:07:48,837 --> 00:07:51,707 And what you're probably going to see 163 00:07:51,707 --> 00:07:53,473 is the dominant cultural lens 164 00:07:53,473 --> 00:07:56,075 that dominates our thinking about the future right now: 165 00:07:56,075 --> 00:07:58,097 technology. 166 00:07:58,097 --> 00:07:59,731 So when we think about the problems, 167 00:07:59,731 --> 00:08:02,673 we always put it through a technological lens, 168 00:08:02,673 --> 00:08:04,308 a tech-centric, a techno-utopia, and there's nothing wrong with that, 169 00:08:04,308 --> 00:08:08,282 but it's something that we have to really think deeply about 170 00:08:08,282 --> 00:08:11,273 if we're going to move on these major issues, 171 00:08:11,273 --> 00:08:13,307 because it wasn't always like this. Right? 172 00:08:13,307 --> 00:08:17,160 The ancients had their way of thinking 173 00:08:17,160 --> 00:08:19,529 about what the future was. 174 00:08:19,529 --> 00:08:25,169 The Church definitely had their idea of what the future could be, 175 00:08:25,169 --> 00:08:27,785 and you could actually pay your way into that future. Right? 176 00:08:27,785 --> 00:08:29,844 And luckily for humanity, 177 00:08:29,844 --> 00:08:31,952 we got the scientific revolution. 178 00:08:31,952 --> 00:08:33,901 From there, we got the technology, 179 00:08:33,901 --> 00:08:35,940 but what has happened -- 180 00:08:35,940 --> 00:08:38,338 And by the way, this is not a critique. 181 00:08:38,338 --> 00:08:40,164 I love technology. 182 00:08:40,164 --> 00:08:43,086 Everything in my house talks back to me, 183 00:08:43,086 --> 00:08:45,193 from my children to my speakers to everything. 184 00:08:45,193 --> 00:08:47,029 (Laughter) 185 00:08:47,029 --> 00:08:53,574 But we've abdicated the future from the high priests in Rome 186 00:08:53,574 --> 00:08:58,169 to the high priests of Silicon Valley. 187 00:08:58,169 --> 00:09:01,113 So when we think, well, how are we going to deal with climate 188 00:09:01,113 --> 00:09:03,842 or with poverty or homelessness, our first reaction is to think about it 189 00:09:03,842 --> 00:09:06,819 through a technology lens. 190 00:09:06,819 --> 00:09:11,234 And look, I'm not advocating that we go to this guy. 191 00:09:11,234 --> 00:09:16,466 I love Joel, don't get me wrong, but I'm not saying we go to Joel. 192 00:09:16,466 --> 00:09:18,733 What I'm saying is we need to rethink 193 00:09:18,733 --> 00:09:23,081 our base assumption about only looking at the future in one way, 194 00:09:23,081 --> 00:09:25,623 only looking at it through the dominant lens, 195 00:09:25,623 --> 00:09:27,418 because our problems are so big and so vast 196 00:09:27,418 --> 00:09:29,641 that we need to open ourselves up. 197 00:09:29,641 --> 00:09:34,156 So that's why I do everything in my power not to talk about the future. 198 00:09:34,156 --> 00:09:36,609 I talk about futures. 199 00:09:36,609 --> 00:09:39,134 It opens the conversation again. 200 00:09:39,134 --> 00:09:42,162 So when you're sitting and thinking about 201 00:09:42,162 --> 00:09:44,669 how do we move forward on this major issue -- 202 00:09:44,669 --> 00:09:46,162 it could be at home, 203 00:09:46,162 --> 00:09:48,208 it could be at work, 204 00:09:48,208 --> 00:09:51,047 it could be again on the global stage -- 205 00:09:51,047 --> 00:09:55,523 don't cut yourself off from thinking about something beyond technology as a fix 206 00:09:55,523 --> 00:09:59,051 because we're more concerned about technological evolution right now 207 00:09:59,051 --> 00:10:01,224 than we are about moral evolution. 208 00:10:01,224 --> 00:10:03,503 And unless we fix for that, 209 00:10:03,503 --> 00:10:06,372 we're not going to be able to get out of short-termism and get 210 00:10:06,372 --> 00:10:07,807 to where we want to be. 211 00:10:07,807 --> 00:10:10,992 The final, telos thinking. This comes from the Greek root. 212 00:10:10,992 --> 00:10:13,465 Ultimate aim and ultimate purpose. 213 00:10:13,465 --> 00:10:16,384 And it's really asking one question: 214 00:10:16,384 --> 00:10:18,491 to what end? 215 00:10:18,491 --> 00:10:21,684 When was the last time you asked yourself 216 00:10:21,684 --> 00:10:24,069 to what end? 217 00:10:24,069 --> 00:10:26,016 And when you asked yourself that, how far out did you go? 218 00:10:26,016 --> 00:10:29,866 Because long isn't long enough anymore. 219 00:10:29,866 --> 00:10:31,743 Three, five years doesn't cut it. 220 00:10:31,743 --> 00:10:35,158 It's 30, 40, 50, a hundred years. 221 00:10:35,158 --> 00:10:37,309 In Homer's epic, "The Odyssey," 222 00:10:37,309 --> 00:10:40,476 Odysseus had the answer to his what end. 223 00:10:40,476 --> 00:10:42,808 It was Ithaca. 224 00:10:42,808 --> 00:10:45,716 It was this bold vision of what he wanted to return to to Penelope. 225 00:10:45,716 --> 00:10:47,497 And I can tell you, because of the work that I'm doing, 226 00:10:47,497 --> 00:10:51,050 but also you know it intuitively, we have lost our Ithaca. 227 00:10:51,050 --> 00:10:54,781 We have lost our to what end, so we stay on this hamster wheel. 228 00:10:54,781 --> 00:10:56,709 And yes we're trying to solve these problems, 229 00:10:56,709 --> 00:11:00,470 but what comes after we solve the problem? 230 00:11:00,470 --> 00:11:04,416 And unless you define what comes after, people aren't going to move. 231 00:11:04,416 --> 00:11:07,633 The businesses -- this isn't just about business -- 232 00:11:07,633 --> 00:11:10,533 but the businesses that do consistently who break out of short-termism 233 00:11:10,533 --> 00:11:12,572 not surprisingly are family-run businesses. 234 00:11:12,572 --> 00:11:16,008 They're transgenerational. They're telos. They think about the futures. 235 00:11:16,008 --> 00:11:19,813 And this is an ad for ??. They're 175 years old, 236 00:11:19,813 --> 00:11:24,805 and what's amazing is that they literally embody this kind of longpathian sense 237 00:11:24,805 --> 00:11:28,806 in their brand, because by the way, you never actually own a ??, 238 00:11:28,806 --> 00:11:30,834 and I definitely won't, 239 00:11:30,834 --> 00:11:34,276 unless somebody wants to just throw 25,000 dollars on the stage. 240 00:11:34,276 --> 00:11:39,139 You merely look after it for the next generation. 241 00:11:39,139 --> 00:11:41,797 So it's important that we remember, 242 00:11:41,797 --> 00:11:45,051 the future, we treat it like a noun. 243 00:11:45,051 --> 00:11:47,087 It's not. It's a verb. 244 00:11:47,087 --> 00:11:48,207 It requires action. 245 00:11:48,207 --> 00:11:50,166 It requires us to push into it. 246 00:11:50,166 --> 00:11:51,809 It's not this thing that washes over us. 247 00:11:51,809 --> 00:11:53,741 It's something that we actually have total control over, 248 00:11:53,741 --> 00:11:58,545 but in a short-term society, we end up feeling like we don't. 249 00:11:58,545 --> 00:11:59,436 We feel like we're trapped. 250 00:11:59,436 --> 00:12:02,334 We can push through that. 251 00:12:02,334 --> 00:12:05,508 Now I'm getting more comfortable 252 00:12:05,508 --> 00:12:08,451 in the fact that at some point 253 00:12:08,451 --> 00:12:10,947 in the inevitable future, 254 00:12:10,947 --> 00:12:13,446 I will die, 255 00:12:13,446 --> 00:12:16,283 but because of these new ways of thinking and doing, 256 00:12:16,283 --> 00:12:21,514 both in the outside world and also with my family at home, 257 00:12:21,514 --> 00:12:24,719 and what I'm leaving my kids, I get more comfortable in that fact. 258 00:12:24,719 --> 00:12:27,205 And it's something that a lot of us are really uncomfortable with, 259 00:12:27,205 --> 00:12:29,979 but I'm telling you, think it through. 260 00:12:29,979 --> 00:12:31,823 Apply this type of thinking and you can push yourself past 261 00:12:31,823 --> 00:12:34,359 what's inevitably very, very uncomfortable. 262 00:12:34,359 --> 00:12:40,752 And it all begins really with yourself asking this question: 263 00:12:40,752 --> 00:12:44,090 what is your longpath? 264 00:12:44,090 --> 00:12:47,161 But I ask you, when you ask yourself that 265 00:12:47,161 --> 00:12:49,365 now or tonight or behind a steering wheel 266 00:12:49,365 --> 00:12:53,822 or in the boardroom or the situation room, 267 00:12:53,822 --> 00:12:57,273 push past the longpath, quick, oh, 268 00:12:57,273 --> 00:13:00,144 what's my longpath the next three years or five years? 269 00:13:00,144 --> 00:13:03,991 Try and push past your own life if you can 270 00:13:03,991 --> 00:13:06,310 because it makes you do things a little bit bigger 271 00:13:06,310 --> 00:13:08,246 than you thought were possible. 272 00:13:08,246 --> 00:13:12,963 Yes, we have huge, huge problems out there. 273 00:13:12,963 --> 00:13:16,933 With this process, with this thinking, 274 00:13:16,933 --> 00:13:19,055 I think we can make a difference. 275 00:13:19,055 --> 00:13:21,879 I think you can make a difference, 276 00:13:21,879 --> 00:13:23,701 and I believe in you guys. 277 00:13:23,701 --> 00:13:24,952 Thank you. 278 00:13:24,952 --> 00:13:29,693 (Applause)