1
00:00:16,971 --> 00:00:20,690
>>Nathan: When you build features for
people that have a range of abilities, you

2
00:00:20,690 --> 00:00:23,776
end up making something that works for 
everybody.

3
00:00:23,776 --> 00:00:28,181
>>Kelly: For me, one of the amazing things
even today after 15 years of Microsoft, is

4
00:00:28,181 --> 00:00:31,513
how we're inventing new experiences.
>>Brett: When we sat down, we're focusing

5
00:00:31,522 --> 00:00:35,745
on using vision or no vision, we decided
really, we need to work on performance.

6
00:00:35,745 --> 00:00:39,255
To start narrating, we're going to go down
to the Windows key and press enter.

7
00:00:39,255 --> 00:00:43,961
>>Computer: Windows. Start Windows. Search
box. [indistinct]

8
00:00:43,961 --> 00:00:48,257
>>Kelly: So right now, we're at about 80%
of capacity upon entering co-speak.

9
00:00:48,257 --> 00:00:52,218
This is about how I would use my computer
>>Computer: [indistinct]

10
00:00:52,232 --> 00:00:54,832
>>Kelly: That probably sounds like 
gibberish, but, I mean, once you get used

11
00:00:54,832 --> 00:00:56,831
this, it's pretty clear.
>>Brett: One of the things that we spend

12
00:00:56,831 --> 00:01:00,080
a lot of time looking at is how do you
really help develop or be immersed in what

13
00:01:00,080 --> 00:01:03,524
it means to be blind. We built in the 
developing mode a narrator.

14
00:01:03,539 --> 00:01:06,530
>>Computer: Cancel. Shift. Developer 
mode enabled.

15
00:01:06,530 --> 00:01:09,826
>>Brett: So you can see that we've ordered
the screen so we press H to jump to the

16
00:01:09,826 --> 00:01:11,765
first heading.
>>Computer: Heading level 1 Go to Bing

17
00:01:11,765 --> 00:01:13,747
homepage.
Brett: And it will kind of immerse you in

18
00:01:13,747 --> 00:01:16,437
what it feels like to not see right.
>>Computer: Click down to change to

19
00:01:16,469 --> 00:01:19,344
suggestions view.
>>Kelly: Across many applications, when

20
00:01:19,344 --> 00:01:23,554
you're typing, whether it's weather, news,
Cortana, you're getting search suggestions.

21
00:01:23,556 --> 00:01:26,284
>>Computer: Fond du Lac, one of one,
selected.

22
00:01:26,338 --> 00:01:29,839
>>Kelly: It's the first time that we're 
building that level of accessibility into

23
00:01:29,839 --> 00:01:33,555
both our screen and our applications.
>>Anne: I'm going to flag this message

24
00:01:33,575 --> 00:01:36,573
>>Computer: Contact delete button. Move
button. Save Flag mode.

25
00:01:36,573 --> 00:01:41,435
>>Nathan: Xbox looked closely at how we 
can diversify how people represent

26
00:01:41,435 --> 00:01:45,415
themselves. And so, we can see a new set
of avatars so that somebody can select

27
00:01:45,435 --> 00:01:48,445
an avatar that looks more closely to 
themselves.

28
00:01:48,462 --> 00:01:53,065
>>Charles: So with Windows 10, we actually
really wanted to do our part and make

29
00:01:53,065 --> 00:01:56,095
accessibility great.
>>Computer: Enter. Of.

30
00:01:56,095 --> 00:01:58,842
>>Sean: Whether they need a screen reader,
whether it's high contrast, whether it's

31
00:01:58,849 --> 00:02:01,702
keyboard only.
>>Computer: Add level 3. Draggable.

32
00:02:01,724 --> 00:02:06,567
>>Yan: It was really about making it more 
use-able and more intuitive for all of our

33
00:02:06,567 --> 00:02:09,264
users.
>>Nathan: So in the future, I think the

34
00:02:09,264 --> 00:02:14,915
key is really matching the ability of the
technology to the ability of the person,

35
00:02:14,915 --> 00:02:23,373
so everybody can participate.
[music]

36
00:02:23,373 --> 00:02:24,846
[applause]

37
00:02:24,846 --> 00:02:30,393
>>Terry: Hello. Thank you. Thanks so much
for being with us here today. You know,

38
00:02:30,393 --> 00:02:34,857
I've seen that video a few times now, and
every single time I watch it, I feel so

39
00:02:34,857 --> 00:02:39,839
lucky to be part of this tech industry
because what unites all of us is this

40
00:02:39,858 --> 00:02:45,532
driving belief that technology can
actually serve each of us. The triumph of

41
00:02:45,532 --> 00:02:49,874
truly human-led design, like you just saw,
is that each of us gets to reap the

42
00:02:49,874 --> 00:02:55,736
benefits of technology, that each of us is
included and welcome, and that each of us

43
00:02:55,736 --> 00:03:01,415
can make our mark on the world. I'm so 
incredibly proud of our team for throwing

44
00:03:01,415 --> 00:03:06,244
their personal passion, their experience,
and their very best creativity into each

45
00:03:06,244 --> 00:03:10,979
success and new innovation. At Microsoft,
we challenge each of our software

46
00:03:10,979 --> 00:03:15,880
developers and hardware designers, each of
our artists and audio team, each of our

47
00:03:15,880 --> 00:03:20,256
production and quality designers to 
deliver our mission: to empower every

48
00:03:20,256 --> 00:03:26,925
person and every organization on the 
planet to achieve more. I'm Terry Myerson

49
00:03:26,925 --> 00:03:31,471
and I lead the Windows and Devices team of
Microsoft, and I'm so excited to show you

50
00:03:31,471 --> 00:03:36,738
what we've been working on. When we think
about the billion people all around world

51
00:03:36,738 --> 00:03:42,391
using Windows, we realize each of us is 
so multi-dimensional. Each of us has

52
00:03:42,391 --> 00:03:47,311
different interests and talent, careers 
and goals. Each of us is multi-layered.

53
00:03:48,321 --> 00:03:52,992
Think about yourself. You may be a gym
rat and a gamer, a student and a

54
00:03:52,992 --> 00:03:58,482
professional, an artist and an architect,
a fantasy football player and a soccer

55
00:03:58,482 --> 00:04:03,649
dad. You might be someone who invents
solutions that assure accessity, or makes

56
00:04:03,649 --> 00:04:08,923
art out of this driving need to make the
world a better place. What unites all of

57
00:04:08,923 --> 00:04:15,073
us is that we are creators of our
individual lives. As creators, we need

58
00:04:15,073 --> 00:04:22,126
technology that spans all facets of our
lives, with work and play. And we're truly

59
00:04:22,126 --> 00:04:28,902
inspired by every person using our
products. Consider Sief. He's a college

60
00:04:28,903 --> 00:04:34,443
freshman in Bangladesh, a computer
programmer, a cyclist, and a total

61
00:04:34,443 --> 00:04:40,682
Windows 10 super fan. I mean, seriously,
when Sief was just 15 years old, he joins

62
00:04:40,682 --> 00:04:44,575
the Windows Insiders program and starts
emailing me daily with his ideas for how

63
00:04:44,579 --> 00:04:49,565
to improve Windows. So, I wasn't surprised
that just recently, he and his two

64
00:04:49,565 --> 00:04:54,191
classmates just used their Surface and
Windows 10 laptops to enter the United

65
00:04:54,191 --> 00:04:58,686
Nations Shake it Out contest to help
people in the earthquake-prone areas in

66
00:04:58,686 --> 00:05:03,899
India. These are creators who are using
technology to build a better world for all

67
00:05:03,899 --> 00:05:12,371
of us. Or, consider Carrie. She's a 
10-year-old girl, a soccer player, a gamer

68
00:05:12,378 --> 00:05:17,088
and a cancer survivor. Her father reached
out to us on LinkedIn and shared that

69
00:05:17,105 --> 00:05:22,718
Xbox was a brilliant part of her
recuperation. She didn't just play Xbox1

70
00:05:22,718 --> 00:05:30,038
to occupy herself. She played Fifa, Forza,
Minecraft with her friends to strengthen

71
00:05:30,038 --> 00:05:34,956
her friendships while recovering from her
treatment. This is a creator who is

72
00:05:34,956 --> 00:05:40,872
building a community with technology. And
then there's Pearson Education. A textbook

73
00:05:40,872 --> 00:05:45,998
publisher and a pioneer in personalized
learning. So Pearson is using Microsoft

74
00:05:45,998 --> 00:05:51,538
Hololins, the world's first fully 
self-contained holographic computer to

75
00:05:51,538 --> 00:05:55,049
create cutting edge programs that span
education of high school students in

76
00:05:55,049 --> 00:06:01,150
science to training nurses on holographic
patients. This is a creator who is

77
00:06:01,151 --> 00:06:07,129
building revolutionary new ways to
to educate all types of students. So

78
00:06:07,129 --> 00:06:13,331
however many layers represent you,
whatever hats you wear, wherever you work,

79
00:06:13,331 --> 00:06:18,310
wherever you refuel yourself, we build
Windows to be your place to create and

80
00:06:18,310 --> 00:06:25,154
play. Windows is your think tank, your
office, your studio. It's your archive,

81
00:06:25,154 --> 00:06:32,793
gallery, workshop. It's your arena. It's
your sanctuary, and above all, Windows

82
00:06:32,793 --> 00:06:38,962
is your kitchen table where everything
just gets done. With Windows, we want to

83
00:06:38,962 --> 00:06:43,978
create real depth at both ends of the
human experience, how we work, and how

84
00:06:43,978 --> 00:06:51,620
we play, alone and together. With the 
initial voices of Windows 10, we began

85
00:06:51,620 --> 00:06:56,509
laying the foundation with Windows Ink, 
Pen, with Windows Holographic and

86
00:06:56,509 --> 00:07:02,651
Hololins, with Xbox on Windows 10. And
because we understand that your

87
00:07:02,651 --> 00:07:06,999
information is digital treasure in this 
online world, we'll be continuously

88
00:07:06,999 --> 00:07:13,698
updating Windows to secure your identity,
your information, and your devices. Today,

89
00:07:13,698 --> 00:07:18,618
we are so humbled by you, the over 400
million people that are now using Windows

90
00:07:18,618 --> 00:07:26,013
10. That's over 600 people who chose
Windows 10 every minute of every hour of

91
00:07:26,013 --> 00:07:32,283
every day for the last year, and have 
spent over 200 billion hours of their

92
00:07:32,283 --> 00:07:37,533
lives on Windows 10. That's as if there's
been a 500% increase in gaming on Windows

93
00:07:37,533 --> 00:07:43,287
10, and there are now 3 times as many
developers building apps for Windows 10.

94
00:07:43,287 --> 00:07:49,838
And because we're so inspired by Sief,
Carrie, Pearson, and countless other

95
00:07:49,838 --> 00:07:56,157
creators who rely on Windows 10, we've
set an even bolder ambition: 15 months and

96
00:07:56,157 --> 00:08:01,149
400 million users later, we are going
to multiply your productivity with

97
00:08:01,149 --> 00:08:05,250
creativity. We're going to magnify
gaming with state-of-the-art

98
00:08:05,250 --> 00:08:11,196
competitions. So, today, I'm so excited
to announce the next release of Windows 10

99
00:08:11,196 --> 00:08:17,429
that will ship this coming spring, for
free, to every Windows 10 device, whether

100
00:08:17,429 --> 00:08:22,761
you own one now, or buy a great new one
this holiday, you're going to find

101
00:08:22,761 --> 00:08:28,810
unparalleled new ways to create and
play. You're going to find new experiences

102
00:08:28,810 --> 00:08:33,625
that place your most important people
right at the center of your digital life,

103
00:08:33,625 --> 00:08:39,799
and you're going to find new experiences
for the creator in everyone. And that is

104
00:08:39,799 --> 00:08:44,543
why we have named this release the
Windows 10 Creators Update.

105
00:08:44,543 --> 00:08:52,672
[applause]

106
00:08:52,672 --> 00:08:56,460
Now, as much as I wanted to show you
everything in the update, there's just too

107
00:08:56,460 --> 00:09:00,112
much innovation to walk through this
morning, so we're going to focus on the

108
00:09:00,112 --> 00:09:06,729
three most important areas in the Creators
update. First, we're expanding our vision

109
00:09:06,729 --> 00:09:11,804
for mixed reality, which includes virtual
reality, augmented reality, and

110
00:09:11,804 --> 00:09:17,902
holographic computing, with 3D for
everyone. So each of us can create, share,

111
00:09:17,902 --> 00:09:26,151
and experience 3D and mixed reality. 
Second, gamers can experience the best

112
00:09:26,151 --> 00:09:33,145
of orkay gaming in any game broadcasting.
And third, everyone will have a faster way

113
00:09:33,145 --> 00:09:37,873
to connect and share with the people who
matter most - their family, their friends,

114
00:09:37,873 --> 00:09:43,626
their collaborators, and fellow gamers.
Let's take a look at the first -

115
00:09:43,626 --> 00:09:50,871
empowering everyone to be a 3D creator.
Microsoft Office on Windows has always

116
00:09:50,871 --> 00:09:55,776
stood for helping you be your most
productive self. We're the silent partner,

117
00:09:55,776 --> 00:09:59,207
always working in the background, so you
can get the work that matters the most

118
00:09:59,207 --> 00:10:06,838
done. Today, for most of us, productivity
is defined by 2D emails, documents,

119
00:10:06,838 --> 00:10:15,045
spreadsheets, and slides. We think in 2D.
We grew up with 2D color by numbers. We

120
00:10:15,045 --> 00:10:22,437
output 2D. Yet, the next generation is
growing up with 3D right from the start.

121
00:10:22,437 --> 00:10:27,808
Last month, I attended Minecon, our
annual Minecraft event with 14,000

122
00:10:27,808 --> 00:10:34,979
attendees. I watched thousands of kids
interact fluently with their 3D Minecraft

123
00:10:34,979 --> 00:10:41,848
world, editing in 3D with ease, moving
around in 3D world as naturally as we

124
00:10:41,848 --> 00:10:46,240
scroll through a document. With the
Creator's update, we asked ourselves,

125
00:10:46,240 --> 00:10:51,847
"What can Windows do to unleash the 3D
creator within each of us? How can we

126
00:10:51,847 --> 00:10:59,100
help you use 3D to think new thoughts? To
gain new insights? To accelerate new

127
00:10:59,100 --> 00:11:04,451
learning?" Please welcome Megan, our 
product leader, who has been pioneering

128
00:11:04,451 --> 00:11:09,071
our 2D to 3D journey within Microsoft
to show you the possibilities with the

129
00:11:09,071 --> 00:11:11,323
Windows 10 Creators Update.

130
00:11:11,323 --> 00:11:14,802
[applause]

131
00:11:14,802 --> 00:11:17,851
>>Narrator: Creativity. I guess you can 
say we've been at it for quite some

132
00:11:17,851 --> 00:11:24,893
time. What begins as the tiniest flicker
of an idea has the power to evolve into

133
00:11:24,893 --> 00:11:32,803
something you'd never expect. Everyday,
you get the chance to look around and

134
00:11:32,803 --> 00:11:47,493
wonder, "What if?" How can we bring our
ideas to life? Creativity is a part of us.

135
00:11:47,493 --> 00:11:54,853
It's woven right into our DNA. Once we
allow our boldest ideas out, they can find

136
00:11:54,853 --> 00:12:03,577
their place in the world. And our world
is three-dimensional, full of perspective,

137
00:12:03,577 --> 00:12:13,774
shape, and depth. So, isn't it time we
started using all of those dimensions?

138
00:12:13,774 --> 00:12:21,283
3D helps us to see more, to create more,
to understand each other. Technology is

139
00:12:21,283 --> 00:12:28,523
my canvas and my source for inspiration.
Now, it's given me a place for new ideas

140
00:12:28,523 --> 00:12:38,451
to take shape. 3D means sharing with one
another in a totally different way. We've

141
00:12:38,451 --> 00:12:45,856
always been creators, and our next
evolution is here. Imagine what you'll do.

142
00:12:45,856 --> 00:12:55,114
[applause]

143
00:12:55,114 --> 00:13:00,887
>>Megan: Humanity's progress has always
been marked by our creativity. Creativity

144
00:13:00,887 --> 00:13:08,186
is a fundamental human need. We create to
evolve as a species, to express our

145
00:13:08,186 --> 00:13:14,706
biggest ideas. We create to solve problems
and we create to tell our stories and

146
00:13:14,706 --> 00:13:20,882
stimulate our minds. At Microsoft, we
believe if we can empower the world with

147
00:13:20,882 --> 00:13:28,655
3D, we will unlock a new era of creativity
that can enhance your ideas and your

148
00:13:28,665 --> 00:13:34,898
storytelling. A new era of innovation 
that allows you to work seamlessly across

149
00:13:34,898 --> 00:13:42,508
your screen and into the physical world
around you. A new era of computing that

150
00:13:42,508 --> 00:13:50,282
enables each and every person on the 
planet to achieve more. I'm Megan Saunders

151
00:13:50,282 --> 00:13:56,950
and today, we're going to show you how
anyone can create, share, and experience

152
00:13:56,950 --> 00:14:05,352
3D. I"m proud to announce that the Windows
10 Creators Update, 3D is for Everyone.

153
00:14:05,352 --> 00:14:12,031
[applause]

154
00:14:12,031 --> 00:14:16,933
Now, everyone is a big goal, so where do
we begin? Let's take a look at a video

155
00:14:16,933 --> 00:14:23,522
featuring our next generation of creators.

156
00:14:23,598 --> 00:14:31,216
>>Teacher: Come on in, take a seat.

157
00:14:31,216 --> 00:14:34,243
>>Student: When I first heard 3D, I was
like, "It'll probably be really harder,

158
00:14:34,243 --> 00:14:38,015
like bubble letters," but when I saw this,
I was like, "Whoa, look at that."

159
00:14:38,015 --> 00:14:40,964
>>Woman: Whoa, look at it. It just popped
in

160
00:14:40,964 --> 00:14:42,771
>>Girl: Yeah, wow!
>>Woman: Love how they added those clouds.

161
00:14:42,771 --> 00:14:48,651
We think that if we can enable the 
creation of 3D content easily for people,

162
00:14:48,651 --> 00:14:52,803
that we can unlock a whole new ability
for the way that they can create and the

163
00:14:52,803 --> 00:14:55,913
way that they can learn new things.
>>Female Student: It's just, it's a lot

164
00:14:55,913 --> 00:14:59,211
more accessible, and it feels more modern.
You just, you don't have to be an expert

165
00:14:59,211 --> 00:15:04,033
because literally, in like 5 minutes or
less, I was just making whatever I want.

166
00:15:04,033 --> 00:15:08,414
>>Male Student: Other 3D programs have,
like, giant tool bars at the top, and it's

167
00:15:08,414 --> 00:15:12,369
hard to find just one thing to do. This
is click on the object and all of the

168
00:15:12,369 --> 00:15:15,176
options just pop up instantly.

169
00:15:15,176 --> 00:15:18,314
>>Male Student 2: To be able to mix
2D images with 3D images. So, I took a

170
00:15:18,314 --> 00:15:21,405
picture of myself, a little selfie, and I
put my face behind it so it looks like

171
00:15:21,405 --> 00:15:23,706
I'm floating in outer space.

172
00:15:23,706 --> 00:15:27,944
>>Female Student 2: I really love the
magic selection tools, which I can use to

173
00:15:27,944 --> 00:15:33,715
take a photo from real life and put it 
into my art. In that playful nature of

174
00:15:33,715 --> 00:15:37,390
creating, they're learning at the same
time. Creativity leads to learning leads

175
00:15:37,390 --> 00:15:39,606
to innovation.

176
00:15:39,606 --> 00:15:42,704
>>Male Student 3: So, in the remix
exercise, we each had our own Surface with

177
00:15:42,704 --> 00:15:45,181
Paint on it. We passed it on every five 
minutes.


178
00:15:45,181 --> 00:15:48,466
>>Male Student 4: I started off with this
little, really cool robot, three-

179
00:15:48,466 --> 00:15:53,671
dimensional object, and it became this
flying bunny character, and I thought

180
00:15:53,671 --> 00:15:55,906
it was, it was cool.

181
00:15:55,906 --> 00:16:00,114
>>Female Student 3: Today, I was working
on the Statue of Liberty. The clouds and

182
00:16:00,114 --> 00:16:05,057
the airplane, and New York City behind it.
I actually have the Megalodon tooth that

183
00:16:05,057 --> 00:16:08,320
I scanned and actually imported it into
the drawing.

184
00:16:08,320 --> 00:16:12,776
>>Female Student 4: Uh, I always wanted
to work in 3D, and now I can. 3D is for

185
00:16:12,776 --> 00:16:13,572
everybody.

186
00:16:13,572 --> 00:16:17,453
>>Male Student: One word to describe
this experience. . .

187
00:16:17,453 --> 00:16:18,355
>>Female Student: Intuitive.

188
00:16:18,355 --> 00:16:19,173
>>Female Student 2: Simple

189
00:16:19,173 --> 00:16:19,916
>>Female Student 3: Inspirational

190
00:16:19,916 --> 00:16:20,634
>>Female Studnet 4: Empowering

191
00:16:20,634 --> 00:16:21,572
>>Male Student 2: Dynamic

192
00:16:21,572 --> 00:16:22,754
>>Male Student 3: Epic

193
00:16:22,754 --> 00:16:24,283
>>Male Student 4: Mind-blowing, I guess

194
00:16:24,283 --> 00:16:26,343
>>Female Student: I'd say it's
revolutionary.

195
00:16:26,343 --> 00:16:35,247
[applause]

196
00:16:35,247 --> 00:16:40,633
>>Megan: 80% of people aged 12 - 24 
believe that creativity is one of the

197
00:16:40,633 --> 00:16:47,076
most important things, and in fact, they
value it 14 points higher than prior

198
00:16:47,076 --> 00:16:52,482
generations. It's this next generation of
creators that has inspired what we are

199
00:16:52,482 --> 00:16:58,061
about to share with you today. If we can
enable them to connect the ideas from

200
00:16:58,061 --> 00:17:03,145
their minds to their screens, and then
out into the world, we could build this

201
00:17:03,145 --> 00:17:09,725
amazing new platform for them to create
in new ways, to learn, and to enable them

202
00:17:09,725 --> 00:17:15,490
on a path that they might not have 
otherwise chosen. So, let's begin with

203
00:17:15,490 --> 00:17:21,070
creation. If we truly want to make 3D for
everyone, then we need to make 3D

204
00:17:21,070 --> 00:17:28,396
creation as simple as taking a photo or
a video on your phone. Imagine, if you

205
00:17:28,396 --> 00:17:32,947
will, that I'm on vacation, and I have
gone to visit my brother who lives in

206
00:17:32,947 --> 00:17:37,747
San Diego, near the beach, and I just
watched my daughters, Maddie and Marina,

207
00:17:37,747 --> 00:17:42,925
make this beautiful sand castle. And I 
want to capture what they created, and

208
00:17:42,925 --> 00:17:49,548
today, I would be limited to taking a 
photo or a video, but let's take a look

209
00:17:49,548 --> 00:17:57,606
at a new way. I'm going to show you how
we can capture this castle, this sand

210
00:17:57,606 --> 00:18:08,759
castle, with our Windows Capture 3D
Experience. Now, here you can see the

211
00:18:08,759 --> 00:18:15,117
sand castle's taking shape in front of me.
I'm not only taking something from the

212
00:18:15,117 --> 00:18:20,186
physical world and making it digital, I'm
also taking something that would have been

213
00:18:20,186 --> 00:18:25,989
temporary, and making it permanent. We all
know that as the sun goes down at the end

214
00:18:25,989 --> 00:18:30,669
of the day, you have to leave your
sand castle behind. But, with the magic

215
00:18:30,669 --> 00:18:38,670
of scanning, we can take this temporary
memory and save it forever. Today, I used

216
00:18:38,670 --> 00:18:45,387
HP's Windows Phone, the X3, but we 
envision this experience on any device.

217
00:18:45,387 --> 00:18:51,540
Now, there it is. I just made a 3D object
using my real world for inspiration.

218
00:18:51,540 --> 00:18:57,662
[applause]

219
00:18:57,662 --> 00:19:01,479
>>Megan: But what if I want to get a 
little more creative? In order to do that,

220
00:19:01,479 --> 00:19:07,600
I'm going to use a very special member
of the Windows family. Paint is a

221
00:19:07,600 --> 00:19:15,741
phenomenally popular app. Over 100
billion people use it every month. It is

222
00:19:15,741 --> 00:19:22,269
also a program with a lot of history.
Over its 30 years, Paint has appealed to

223
00:19:22,269 --> 00:19:29,338
generations of aspiring digital artists.
For many of us, Paint was the first

224
00:19:29,338 --> 00:19:35,013
digital art package that we ever used. Its
simplicity enabled everyone to create

225
00:19:35,013 --> 00:19:42,220
in 2D. I'm excited to announce that with
the Windows 10 Creators Update, we are

226
00:19:42,220 --> 00:19:45,933
introducing Paint 3D.

227
00:19:45,933 --> 00:19:53,411
[applause]

228
00:19:53,411 --> 00:19:57,400
>>Megan: Now, some of you might have had
a chance to preview Paint, but for the

229
00:19:57,400 --> 00:20:01,701
rest of you, I'd like to demonstrate
how we're making 3D creation easy for

230
00:20:01,701 --> 00:20:08,936
everyone. Now, the most common scenario
in Paint is to crop a photo. So, here you

231
00:20:08,936 --> 00:20:14,154
can see I've got a daughter, uh, a photo,
a photo of my daughter. And I'm going

232
00:20:14,154 --> 00:20:20,072
to go ahead and turn this into a 3D
memory. So, let's start with a crop here

233
00:20:20,072 --> 00:20:27,255
using our Magic Select, which allows me
to remove the background from the photo

234
00:20:27,255 --> 00:20:33,589
and just keep my daughter. Move this, and
I'll move my background over. Now, I'd

235
00:20:33,589 --> 00:20:36,546
like to add a few more memories from that
day, and I have just the perfect item in

236
00:20:36,546 --> 00:20:45,657
mind. That exact same sand castle that I
just scanned moments ago is now a 3D

237
00:20:45,657 --> 00:20:46,944
object in Paint.

238
00:20:46,944 --> 00:20:52,355
[applause]

239
00:20:52,355 --> 00:20:55,483
>>Megan: Let's go ahead and get my
daughters in the scene here. Move them

240
00:20:55,483 --> 00:20:59,341
over. Now, I don't really want them
sitting in the back. Fortunately, because

241
00:20:59,341 --> 00:21:05,700
we are working in true 3D, I can easily 
move them into the right steps of the

242
00:21:05,700 --> 00:21:10,905
scene. There we go. Now, I'd like to add 
a tree, and the web is always a good

243
00:21:10,905 --> 00:21:16,729
place of inspiration for that. So,
another way that we're making 3D creation

244
00:21:16,729 --> 00:21:23,234
easy for everyone is with remix3d.com.
This is a community we're building for

245
00:21:23,234 --> 00:21:29,232
people to share, discover, and be
inspired by 3D. As you can see, here we

246
00:21:29,232 --> 00:21:34,905
are on the homepage, lots of original
creations from featured artists. And you

247
00:21:34,905 --> 00:21:40,906
might also notice that we have some things
that were made in Minecraft. Minecraft is

248
00:21:40,906 --> 00:21:47,360
an incredible game that really captures
the imagination of its audience. Inside

249
00:21:47,360 --> 00:21:56,126
the game, people explore, craft, and 
create in a rich, 3D world. With the

250
00:21:56,126 --> 00:22:01,181
Creators Update, not only will you be
able to export your creations directly

251
00:22:01,181 --> 00:22:09,427
from the game, but you'll also be able
to 3D print them from right here, in the

252
00:22:09,427 --> 00:22:10,623
community.

253
00:22:10,623 --> 00:22:15,884
[applause]

254
00:22:15,884 --> 00:22:19,989
>>Megan: Now, it's important when you're a
creator, that we have a variety of content

255
00:22:19,989 --> 00:22:26,261
to choose from. So, as I scroll down,
you will also notice some objects, uh,

256
00:22:26,261 --> 00:22:31,348
that were created in SketchUp. Now,
SkecthUp has been a long-time believer

257
00:22:31,348 --> 00:22:36,558
in 3D for everyone, which is why we're
excited to announce our partnership

258
00:22:36,558 --> 00:22:43,047
with Trimble to bring SketchUp and their
millions of creators and creations from 3D

259
00:22:43,047 --> 00:22:45,641
warehouses to be part of our community.

260
00:22:45,641 --> 00:22:51,091
[applause]

261
00:22:51,091 --> 00:22:55,318
>>Megan: But, I came here to look for a
tree, so, let's get looking. There you go.

262
00:22:55,318 --> 00:22:58,539
So, you can see there's a variety of trees
and I'm going to go ahead and select this

263
00:22:58,539 --> 00:23:04,383
one here. Now, what you're looking at now
is a concept that we call board. Boards

264
00:23:04,383 --> 00:23:09,235
allow me to collect many objects from
across the community and save them for

265
00:23:09,235 --> 00:23:13,816
use for later. So I'm going to go ahead
and add this one, uh, to my inspiration

266
00:23:13,816 --> 00:23:18,641
board. I'll go ahead and grab one more,
so I have some options. And let's go ahead

267
00:23:18,641 --> 00:23:26,199
now and get these back into my scene. 
And the way we're going to do that is

268
00:23:26,199 --> 00:23:33,082
here. What you're looking at now is the
community directly integrated into Paint.

269
00:23:33,082 --> 00:23:38,769
We've made it easy for the community to
be integrated into any app or experience.

270
00:23:38,769 --> 00:23:44,413
You can see the exact same homepage we
were just on moments ago. And I also have

271
00:23:44,413 --> 00:23:49,556
access to my own personal content,
including that inspiration board that I

272
00:23:49,556 --> 00:23:55,044
just added these trees to. So, let's take
a look at that, and I'm just going to

273
00:23:55,044 --> 00:24:02,267
drop that tree in. Perfect. I'll just move
it over, then I'll just turn that a little

274
00:24:02,267 --> 00:24:06,102
bit. Okay, it's looking better, but the
top is a little empty, so I'm going to go

275
00:24:06,102 --> 00:24:11,783
ahead and add a cloud. And to do that,
I'm going to use one of my personally

276
00:24:11,783 --> 00:24:18,885
favorite tools, the Doodle tool. The 
Doodle tool allows me to take any 2D

277
00:24:18,885 --> 00:24:24,172
pre-sketched with the Pen and instantly
turn it into 3D.

278
00:24:24,172 --> 00:24:28,882
[applause]

279
00:24:28,882 --> 00:24:32,317
>>Megan: There we go. Now, for the sake
of time, let's move over to a scene that

280
00:24:32,317 --> 00:24:38,963
I've advanced a little bit. We all know
that there are two sides to every story,

281
00:24:38,963 --> 00:24:45,145
and in this case, here is a scene that my
daughters have been working on from their

282
00:24:45,157 --> 00:24:49,796
own memories of that day at the beach. 
Now, my girls have been early testers with

283
00:24:49,796 --> 00:24:54,190
Paint all along the way, and one of their
favorite things to do is create their own

284
00:24:54,190 --> 00:24:59,852
personal emojis. So, I'm going to go
ahead and I'm going to take this emoji,

285
00:24:59,852 --> 00:25:04,356
uh, and I'm going to do a little bit of
Remixing, uh, and make it my own, and I

286
00:25:04,439 --> 00:25:08,948
have just the person for inspiration in
mind. So, let's start with some paint

287
00:25:08,948 --> 00:25:13,350
brushes. The oil brush here, and I'll

288
00:25:13,350 --> 00:25:20,279
color along. We've made all of the 2D pens

289
00:25:20,279 --> 00:25:29,378
and pencils. We've enabled them to work on
any 3D object. There we go, that's a

290
00:25:29,378 --> 00:25:33,735
pretty good-looking beard. It's coming
together. Now I'm going to go ahead and

291
00:25:33,735 --> 00:25:38,963
add some sunglasses. And I'm going to use
what we call our Sticker tool for this.

292
00:25:38,963 --> 00:25:46,078
The sticker tool allows you to take any
2D image and effectively stamp it to a

293
00:25:46,078 --> 00:25:51,902
3D object, just like a texture. So, there
you go, two very simple, uh, operations

294
00:25:51,902 --> 00:25:58,337
here. I was able to customize and
personalize my own emoji. Thank you

295
00:25:58,337 --> 00:26:00,219
[applause]

296
00:26:00,219 --> 00:26:03,552
>>Megan: So, I'm pretty excited about
this. Of course, when we're proud of

297
00:26:03,552 --> 00:26:06,226
something, we want to share it. So, I'm
going to go ahead and publish that to the

298
00:26:06,226 --> 00:26:14,448
community. And, as you can see, I have an
option to share that on Facebook. So, I

299
00:26:14,448 --> 00:26:19,988
will go ahead and do that as well. And,
let's give it a second. And now let's go

300
00:26:19,988 --> 00:26:27,499
out and check it out on my Facebook page.
Now, here you can see, uh, my timeline,

301
00:26:27,499 --> 00:26:33,279
and there is my 3D memory that I just
created in Paint view-able on Facebook

302
00:26:33,279 --> 00:26:35,348
for all of my friends and family to see.

303
00:26:35,348 --> 00:26:41,523
[applause]

304
00:26:41,523 --> 00:26:45,690
>>Megan: We've just shown you new ways to
create and share in 3D, but that's only

305
00:26:45,690 --> 00:26:51,851
part of the story. 3D is a great medium
for expressing and it accelerates

306
00:26:51,851 --> 00:26:56,980
comprehension to people in their. . . So
let's take a look at how it's valuable to

307
00:26:56,980 --> 00:27:02,699
people in their everyday experiences. Over
the next year, you will see us integrate

308
00:27:02,699 --> 00:27:09,223
3D across our most popular Microsoft
applications. Let's start by taking a look

309
00:27:09,223 --> 00:27:15,850
at PowerPoint and see how 3D can enable
you to be creative and productive. I'd

310
00:27:15,850 --> 00:27:19,713
like to invite Heather, one of our project
managers out on stage to give us a sneak

311
00:27:19,713 --> 00:27:21,042
peek.

312
00:27:21,042 --> 00:27:25,452
>>Heather: Thanks, Megan.
>>Megan: Hi, Heather.

313
00:27:25,452 --> 00:27:27,525
>>Heather: Let's jump right into this
presentation I've been making about the

314
00:27:27,525 --> 00:27:32,223
common fig tree. Now, I've already
captured my key points, but now it's time

315
00:27:32,223 --> 00:27:36,949
to add some 3D magic to really drive these
points home. I'm going to start by

316
00:27:36,949 --> 00:27:42,506
inserting a fig tree, the star of my
presentation. So, to do that, I'm going

317
00:27:42,506 --> 00:27:46,243
to click on the insert tab. Now, here you
can see all of the things that you'd

318
00:27:46,243 --> 00:27:53,035
expect, but we've added a new option to
be able to insert a 3D model. Just like

319
00:27:53,035 --> 00:27:57,605
you saw in Paint, I have full access to
the 3D community directly within

320
00:27:57,605 --> 00:28:05,943
PowerPoint. So, I've spotted my fig tree,
and I'm going to click insert. These are

321
00:28:05,943 --> 00:28:11,843
the exact same steps that I would've taken
to add a photo or a video, but with 3D, I

322
00:28:11,843 --> 00:28:16,184
can change the perspective and the scale
to tell the story exactly the way that I

323
00:28:16,184 --> 00:28:23,367
want to tell it. I'm going to move this
guy to the center. Give him a spin. That

324
00:28:23,367 --> 00:28:30,916
looks really good. 3D also enables me to
engage my audience even more by adding

325
00:28:30,916 --> 00:28:36,413
animation. I can easily do this in my
presentation. I'm going to start by

326
00:28:36,413 --> 00:28:42,102
duplicating this slide. And then, I'm
going to move and rotate the tree to

327
00:28:42,102 --> 00:28:52,425
highlight the part I want to focus on.
Gonna scale this guy out. And then, I'm

328
00:28:52,425 --> 00:28:55,654
going to get this back angle, and I really
like this top-down. Then, I'm going to

329
00:28:55,654 --> 00:29:01,696
click transitions and select Morph. Here,
you can see PowerPoint does all of the

330
00:29:01,696 --> 00:29:08,378
heavy lifting for me and creates a
beautiful 3D transition. Now, to save some

331
00:29:08,378 --> 00:29:12,443
time, I built another version earlier. So,
let's have a look at my finished work.

332
00:29:12,443 --> 00:29:20,755
We're viewing this in slide show mode so
you can really see the content come alive.

333
00:29:20,755 --> 00:29:27,609
I can zoom in on a very specific part of
the tree to talk about a detail, and I

334
00:29:27,609 --> 00:29:34,119
can mix and match 2D and 3D content to
illustrate my point, and here, this

335
00:29:34,119 --> 00:29:38,864
would have taken me forever to find a
perfect angle in a photograph, but with

336
00:29:38,864 --> 00:29:46,252
3D, I simply rotated the tree to match
exactly what I was looking for. As you can

337
00:29:46,252 --> 00:29:51,489
see, 3D and PowerPoint are a perfect
match. The improved engagement and

338
00:29:51,489 --> 00:29:56,959
understanding that 3D provides, paired
with the great presentation tools, it's so

339
00:29:56,959 --> 00:30:02,312
easy to convey your ideas. We can't wait
to see the stories that you'll create

340
00:30:02,355 --> 00:30:04,308
using 3D and PowerPoint.

341
00:30:04,308 --> 00:30:06,815
[applause]

342
00:30:06,815 --> 00:30:16,457
>>Megan: PowerPoint is just one example of
more experiences to come with 3D. Now,

343
00:30:16,457 --> 00:30:20,242
we've shown you with the Creators update,
how we can bring the objects from your

344
00:30:20,242 --> 00:30:26,386
physical world into your digital world.
Now, let's take a look at how our, we can

345
00:30:26,386 --> 00:30:32,005
take this rich 3D content and break it
free from your screens with Microsoft

346
00:30:32,005 --> 00:30:37,305
Hololins. I'd like to bring out one of the
designers on our team, Taj, who's going

347
00:30:37,305 --> 00:30:41,111
to help us demonstrate this.
>>Taj: Hey Megan!

348
00:30:41,111 --> 00:30:43,437
>>Megan: Hey Taj!
>>Taj: Hey everyone! Alright!

349
00:30:43,437 --> 00:30:45,939
[applause]

350
00:30:45,939 --> 00:30:50,769
>>Megan: Microsoft Edge was the first
browser to bring inking to the web, and

351
00:30:50,769 --> 00:30:57,909
now, it's the first browser to fully
embrace 3D for everyone. On Hololins,

352
00:30:57,909 --> 00:31:03,462
Microsoft Edge becomes this incredible
portal for digital content to enter into

353
00:31:03,462 --> 00:31:10,432
your real world as a hologram. Now, Taj
is - we've got a camera here that allows

354
00:31:10,432 --> 00:31:16,395
you to see all the same holograms that
Taj can see just from his viewpoint.

355
00:31:16,395 --> 00:31:24,270
>>Taj: That's right, Megan. Here on our
hololins, we have the same, awesome

356
00:31:24,270 --> 00:31:28,266
community that we showcased earlier today,
and in it, you can see Megan's creation.

357
00:31:28,266 --> 00:31:32,499
What's - What's really exciting is that
this is mixed reality. We could take this

358
00:31:32,499 --> 00:31:38,536
creation and put it right into this space.
So, I'm gonna go ahead and select it, and

359
00:31:38,536 --> 00:31:43,873
I'm going to place it right about here.
Awesome! Looks good, Megan. Nice job.

360
00:31:43,873 --> 00:31:49,429
>>Megan: Now, this creation started as a
real sandcastle that we captured, edited

361
00:31:49,429 --> 00:31:54,229
and enhanced, and now it's back here on
stage as a hologram.

362
00:31:54,229 --> 00:31:59,962
[applause]

363
00:31:59,962 --> 00:32:04,201
>>Megan: With Windows 10, you can move 
your content seamlessly from your real

364
00:32:04,201 --> 00:32:09,454
world to your digital world, and then back
again. Let's take a look at another

365
00:32:09,454 --> 00:32:16,114
example with the leader in home renovation
and design, Houzz. Today, we want to show

366
00:32:16,114 --> 00:32:21,570
you a proof of concept that demonstrates
how Houzz users through Microsoft Edge

367
00:32:21,570 --> 00:32:26,726
on Hololins can preview products in their
own home before they buy.

368
00:32:26,726 --> 00:32:28,841
[indistinct]

369
00:32:28,841 --> 00:32:34,736
>>Megan: Virtual reality immerses you in
the digital world. With the Windows 10

370
00:32:34,736 --> 00:32:41,192
Creators Update, powerful and affordable
virtual reality is coming to everyone.

371
00:32:41,192 --> 00:32:48,893
We're bringing a whole new set of
affordable virtual reality accessories

372
00:32:48,893 --> 00:32:56,774
to your Windows 10 PC. Now everyone can
create, view, and interact with 3D objects

373
00:32:56,774 --> 00:33:03,732
in mixed reality, from augmented reality
to virtual reality, and everything in

374
00:33:03,732 --> 00:33:08,606
between. Taj is now going to put on one
of these virtual reality accessories.

375
00:33:08,606 --> 00:33:13,853
Let's see how the same Windows 10
experience we just saw on Hololins now

376
00:33:13,853 --> 00:33:23,672
carries over to the virtual world. Taj is
standing with - here with me on stage,

377
00:33:23,672 --> 00:33:30,295
but just like that, he's transported to a
beautiful house on the coast.

378
00:33:30,295 --> 00:33:34,504
>>Taj: So, I'm so excited to share with 
you all my virtual space, but just quickly

379
00:33:34,504 --> 00:33:37,664
note there's a version of me there on
screen so you can follow along in the

380
00:33:37,664 --> 00:33:43,011
experience.

381
00:33:43,011 --> 00:33:46,615
>>Megan: And because this is Windows,
wherever you choose to go, you'll always

382
00:33:46,615 --> 00:33:49,579
have the apps you know and love with you.

383
00:33:49,579 --> 00:33:52,264
>>Taj: So I'm creating this massive
screen where I can watch my beloved

384
00:33:52,264 --> 00:33:56,635
Sounders play. Go Sounders! I love those
guys, they just made the playoffs, so I'm

385
00:33:56,635 --> 00:34:01,784
pretty amped about that. And then, on this
back wall here, I've created - I have a

386
00:34:01,784 --> 00:34:06,030
shelf of all my favorite apps. And to the
right, I've got Microsoft Edge opened up,

387
00:34:06,030 --> 00:34:09,497
with the community. That's the same
community I showcased earlier in the

388
00:34:09,497 --> 00:34:14,416
Hololins demo. And from that, I was able
to pull Megan's super-awesome 3D memory

389
00:34:14,416 --> 00:34:18,786
and place it here on the shelf with me,
all in virtual reality.

390
00:34:18,786 --> 00:34:22,027
>>Megan: Windows 10 makes these 
connective mixed reality experiences

391
00:34:22,027 --> 00:34:27,966
possible, allowing Taj to take a 3D
memory that I created in Paint into his

392
00:34:27,966 --> 00:34:35,160
real world with Hololins, and then into
his virtual world. But VR also allwos Taj

393
00:34:35,160 --> 00:34:37,967
to create new memories.

394
00:34:37,967 --> 00:34:43,145
>>Taj: Alright, Megan, I've got a great
idea. Let me call up Holitour, and I've

395
00:34:43,145 --> 00:34:46,967
always wanted to go to Italy to check out
the architecture there, so take us to

396
00:34:46,967 --> 00:34:56,060
Rome.

397
00:34:56,060 --> 00:35:01,647
>>Megan: Here, Taj is outside the Roman
Pantheon in Holitour. VR is an amazing

398
00:35:01,647 --> 00:35:08,728
place to enjoy the many 360 degree videos
that are available on the web. Holitour is

399
00:35:08,728 --> 00:35:13,290
a special experience that takes that idea
even further and allows you to explore

400
00:35:13,290 --> 00:35:20,518
and interact with new places. It was made
for Microsoft Hololins, but here it is in

401
00:35:20,518 --> 00:35:24,166
virtual reality, running with Windows 10.

402
00:35:24,166 --> 00:35:28,736
>>Taj: So, this is incredible. I actually
love this space. What's even more amazing

403
00:35:28,736 --> 00:35:36,640
is that it's interactive. So, I'm in front
of the Pantheon. Let's take a closer look.

404
00:35:36,640 --> 00:35:41,952
>>Megan: This is just one of the many
examples of places that you can visit in

405
00:35:41,952 --> 00:35:47,599
Holitour, and one of the many experiences
that Windows 10 and mixed reality enables.

406
00:35:47,599 --> 00:35:49,568
That looked like a great trip. Thanks,
Taj.

407
00:35:49,568 --> 00:35:50,569
>>Taj: Thanks, Megan. Thanks, everyone.

408
00:35:50,569 --> 00:35:57,742
[applause]

409
00:35:57,742 --> 00:36:01,572
>>Megan: With the Windows 10 Creators
Update, we took a sand castle from the

410
00:36:01,572 --> 00:36:06,910
real world, captured it as a digital
memory, remixed it with Paint, shared it

411
00:36:06,910 --> 00:36:11,667
out on the web, brought it back into the
real world as a hologram, and then, into

412
00:36:11,667 --> 00:36:20,104
virtual reality. Our content is no longer
confined to a digital or physical form.

413
00:36:20,104 --> 00:36:28,104
It has evolved. By making 3D for everyone,
our digital world starts a new, more human

414
00:36:28,104 --> 00:36:30,815
journey. Imagine what you'll do.

415
00:36:30,815 --> 00:36:33,450
[applause]

416
00:36:33,450 --> 00:36:40,560
>>Terry: Thanks, Megan. Our tech industry
talks a lot about the democratizing

417
00:36:40,560 --> 00:36:45,836
effects of technology, and I think we all
just saw that happening right here and

418
00:36:45,836 --> 00:36:54,595
right now. With the Creators Update, our
partners, including HP, Dell, Lenovo, Asus,

419
00:36:54,595 --> 00:37:00,473
and Acer will be shipping virtual reality
headsets like Taj just demo'ed. These

420
00:37:00,473 --> 00:37:06,014
headsets will be the first and only to
ship with inside-out, 6 degrees of freedom

421
00:37:06,014 --> 00:37:12,322
sensors. Unlike every other virtual
reality headset in the market today, this

422
00:37:12,322 --> 00:37:16,474
means there will be zero need for a
separate room, zero need for a complicated

423
00:37:16,474 --> 00:37:21,902
setup, and while those other, less
immersive accessories today cost over

424
00:37:21,902 --> 00:37:28,457
500 dollars, sometimes, most of the time
requiring a new, expensive device, we are

425
00:37:28,457 --> 00:37:34,003
announcing today that these Creators 
Update accessories will start at just $299

426
00:37:34,003 --> 00:37:41,014
[applause]

427
00:37:41,014 --> 00:37:45,665
>>Terry: So with the Creators Update, you
and the millions of other Windows 10 users

428
00:37:45,665 --> 00:37:53,143
can turn on your laptop and immediately
start scanning in 3D, start printingin 3D,

429
00:37:53,143 --> 00:38:01,465
start creating in 3D, start sharing in 3D,
and start experiencing mixed reality. So

430
00:38:01,465 --> 00:38:04,133
now, let's talk gaming.

431
00:38:04,133 --> 00:38:31,599
[upbeat music]

432
00:38:31,599 --> 00:38:36,476
>>Terry: That wasn't the Foo Fighters
concert or a political convention or the

433
00:38:36,476 --> 00:38:41,675
consumers' electronics show in Vegas. 
That was an e-sports tournament. Last

434
00:38:41,675 --> 00:38:47,495
year, more people watched the League of
Legends championship, a Windows PC game,

435
00:38:47,495 --> 00:38:54,597
than the World Series. Young gamers are 
now spending twice as much time watching

436
00:38:54,597 --> 00:39:00,416
people broadcast their game play than they
do playing games themselves. This year

437
00:39:00,416 --> 00:39:08,177
alone, Minecraft videos have been watched
over 50 billion times. I think half of

438
00:39:08,177 --> 00:39:12,659
them could have been by my son. Game
viewing is just now a real social

439
00:39:12,659 --> 00:39:18,479
phenomenon, and this type of passion and
innovation is inspiring us to build on

440
00:39:18,479 --> 00:39:22,468
the long-term commitment that Microsoft
has had to gaming almost from our very

441
00:39:22,468 --> 00:39:31,839
beginning. Think flight simulator 30 years
ago, or Gears of War 4, Forza Motorsports.

442
00:39:31,839 --> 00:39:38,069
Think Solitaire or our new Xbox 1s, a
Windows 10 device that will design the

443
00:39:38,069 --> 00:39:44,320
best console gaming experience. Since its
launch 15 years ago, Xbox continues to

444
00:39:44,320 --> 00:39:49,834
deliver serious fun, no matter where you
play, in your living room, or now your

445
00:39:49,834 --> 00:39:55,580
Windows 10 PC. The Windows 10 Creators
Update, we've designed it for e-sports and

446
00:39:55,580 --> 00:39:59,470
game broadcasting. Whether you're one of
the millions who love watching the most

447
00:39:59,470 --> 00:40:05,440
elite gamers battle it out in e-sports, or
whether you're an aspiring creator, aiming

448
00:40:05,440 --> 00:40:10,349
to reach millions of viewers with your own
game play broadcast, Windows 10 will be

449
00:40:10,349 --> 00:40:16,652
your platform for gaming glory. Please
welcome Jenn from the Xbox team to show

450
00:40:16,652 --> 00:40:19,541
you what's new with gaming in the Creators
Update.

451
00:40:19,541 --> 00:40:24,923
[applause]

452
00:40:24,923 --> 00:40:26,962
>>Jenn: Thanks, Terry. How are you all
doing?

453
00:40:26,962 --> 00:40:29,631
[cheers]

454
00:40:29,631 --> 00:40:33,502
>>Jenn: Alright! Let's talk gaming! I'm 
Jenn McCoy, known on Xbox Live as Reardon

455
00:40:33,502 --> 00:40:38,122
Steel. And gaming has been a big part of
my life, ever since I was in school and

456
00:40:38,122 --> 00:40:41,694
I'd stay up late every night, playing
games with my friends. So, as you can

457
00:40:41,694 --> 00:40:47,331
imagine, working on Xbox is a total dream
come true. I have three announcements

458
00:40:47,331 --> 00:40:52,174
today sharing with you what's coming for
gamers with the Windows 10 Creators

459
00:40:52,174 --> 00:40:58,762
Update. Let me start with game
broadcasting. As Terry explained, the

460
00:40:58,762 --> 00:41:04,671
popularity and time spent watching gaming
is through the roof. And we know there are

461
00:41:04,671 --> 00:41:08,713
many reasons why people watch game play
today. Sometimes, it's to check out a new

462
00:41:08,713 --> 00:41:13,537
game before they buy it. Other times,
it's to learn how to play a game better,

463
00:41:13,537 --> 00:41:19,162
to get through a certain level, or beat
a particular boss. And in a lot of cases,

464
00:41:19,162 --> 00:41:23,742
they're watching for pure entertainment
value. It can be just as much fun watching

465
00:41:23,742 --> 00:41:29,142
the person streaming as it is playing the
game yourself. As a spectator, it looks

466
00:41:29,142 --> 00:41:34,821
something like this. My college buddy,
Jason, he lives back in Texas, we don't

467
00:41:34,821 --> 00:41:38,172
see each other in person very often.
We keep up with each other through our

468
00:41:38,172 --> 00:41:43,074
shared love of gaming. Here, I'm watching
Jason broadcasting his game play of Forza

469
00:41:43,074 --> 00:41:48,446
Horizon 3. He's streaming using a service
called Me, which makes it really easy to

470
00:41:48,446 --> 00:41:54,848
watch and to interact with the person
broadcasting the game play. In fact, Jason

471
00:41:54,848 --> 00:42:00,105
has set it up so people watching can 
suggest what he do next. Now, look at the

472
00:42:00,105 --> 00:42:03,633
buttons on the bottom of the screen.
You're going to see one there that says

473
00:42:03,633 --> 00:42:07,975
"go off-road." I'm going to click that 
button and you'll hear me suggest to Jason

474
00:42:07,975 --> 00:42:12,415
that he take it off road.
>>Computer: Time to off-road that view!

475
00:42:12,415 --> 00:42:17,887
>>Jenn: [laughs] There you go! He totally
listened. It takes backseat driving to an

476
00:42:17,887 --> 00:42:23,235
entirely different place. Watching other
people stream their game play is easy,

477
00:42:23,235 --> 00:42:26,977
but it can be a different story if you
want to be the broadcaster. For a lot

478
00:42:26,977 --> 00:42:31,685
of people, the idea of broadcasting their
game play can be really intimidating. You

479
00:42:31,685 --> 00:42:36,404
got to download and set up the software,
learn how to configure stream, and then

480
00:42:36,404 --> 00:42:40,946
of course, getting folks to actually
watch. So, here's my first my first

481
00:42:40,946 --> 00:42:45,436
announcement. With the Creators Update,
we're making it so each of us can become

482
00:42:45,436 --> 00:42:49,815
a game broadcaster because we're building
game broadcast technology right into

483
00:42:49,815 --> 00:42:56,638
Windows. Cool, right?
[applause]

484
00:42:56,638 --> 00:43:01,948
>>Jenn: Let me jump into my own game, and
I'm going to show you how it works.

485
00:43:01,948 --> 00:43:06,036
Alright, here we are in Fortson. Before we
start driving, I'm going to show you how

486
00:43:06,036 --> 00:43:10,484
easy it is to start a broadcast. I hit
Windows G on my keyboard. That's going

487
00:43:10,484 --> 00:43:14,655
to bring up the game bar. Then, I'm going
to move it over here to the side so I can

488
00:43:14,655 --> 00:43:19,906
easily see the broadcast window while I
play. Then, all I have to do is click this

489
00:43:19,906 --> 00:43:24,677
button to start broadcasting. Just like
that, we're live.

490
00:43:24,677 --> 00:43:30,411
[applause]

491
00:43:30,411 --> 00:43:34,774
>>Jenn: It's that simple to start a
broadcast right from Windows. Now my

492
00:43:34,774 --> 00:43:39,562
friends or followers can watch me 
broadcasting my game play. Now, I want to

493
00:43:39,562 --> 00:43:44,128
ask you all to keep an eye on that chat
window on the right-hand side. There's

494
00:43:44,128 --> 00:43:48,437
my first viewer. No pressure. Hey DJ
Strafe, what do you think about Fortzon

495
00:43:48,437 --> 00:43:54,489
Horizon 3? Game is an amazing service to
broadcast with because there's virtually

496
00:43:54,489 --> 00:43:59,517
no lag between my broadcast and what 
viewers are seeing on their end. So,

497
00:43:59,517 --> 00:44:04,006
DJ Strafe and I could have a conversation,
and it's pretty much real time. We're

498
00:44:04,006 --> 00:44:07,659
starting to get more viewers, and that's
because Xbox Live is letting my friends

499
00:44:07,659 --> 00:44:12,488
and network know that I'm playing. It's
helping me build out an audience.

500
00:44:12,488 --> 00:44:17,476
Alright, I"m going to pull off right here.
It's a beautiful viewpoint. Now, on

501
00:44:17,476 --> 00:44:21,039
Xbox Live, we have this thing called
Plugs. They're a way for people to come

502
00:44:21,039 --> 00:44:26,320
together around similar interests. My Plug
is called "The Race in Texas." It's made

503
00:44:26,320 --> 00:44:30,398
up of people who are from Texas and who
enjoy racing games. And everyone in "The

504
00:44:30,398 --> 00:44:36,554
Race in Texas" are all able to see when I
started broadcasting. They can tune in

505
00:44:36,554 --> 00:44:41,460
from anywhere, whether they're on their
Xbox One console, on their PC, or even out

506
00:44:41,563 --> 00:44:45,733
and about on a smartphone. As a
broadcaster, that means I can build out a

507
00:44:45,733 --> 00:44:53,500
substantial audience for my stream because
it's super accessible. Alright, I think I

508
00:44:53,500 --> 00:44:55,402
need to - -
>>Game: Notice the chat window.

509
00:44:55,402 --> 00:44:57,993
>>Jenn: [laughs] These are my friends
telling me to pay attention to the chat

510
00:44:57,993 --> 00:45:02,603
window again. So, StormAnnie is saying
that I should tell y'all about custom tour

511
00:45:02,603 --> 00:45:07,474
routes. So, let's do it. Now, y'all know
that competition and gaming go

512
00:45:07,474 --> 00:45:12,786
hand-in-hand. We see that every day with
the massive interest in e-sports. Terry

513
00:45:12,786 --> 00:45:16,123
talked about how many people watched the
League of Legends championship this past

514
00:45:16,123 --> 00:45:20,627
year. And that's, like, the pinnacle of
video competitions today. There's also

515
00:45:20,627 --> 00:45:25,089
hundreds of smaller championships and
tournaments held every year. Typically

516
00:45:25,089 --> 00:45:29,346
organized by a game developer or a
professional tournament operator. They're

517
00:45:29,346 --> 00:45:33,575
the ones who determine the entry 
qualifications and the rules of play.

518
00:45:33,575 --> 00:45:37,066
But, now we want to break through another
level of tournament competition to players

519
00:45:37,066 --> 00:45:42,702
of Xbox Live. One where you determine
the rules of competition. So, here's my

520
00:45:42,702 --> 00:45:47,313
second announcement: With the Creator's
Update, we're giving players the ability

521
00:45:47,313 --> 00:45:50,784
to create custom tournaments using
Arena on Xbox 5.

522
00:45:50,784 --> 00:45:55,529
[applause]

523
00:45:55,529 --> 00:45:59,414
>>Jenn: Alright, let's go back to my
desktop. I'm going to open the Xbox app,

524
00:45:59,414 --> 00:46:05,874
show you how it works. So, we want to give
gamers the ability to create their own

525
00:46:05,874 --> 00:46:09,822
tournaments and challenges, just like you
would do if you were setting up a fantasy

526
00:46:09,822 --> 00:46:13,815
football league, or joining an intramural
soccer team. Custom tournaments are a

527
00:46:13,815 --> 00:46:17,652
great way that you can compete against
your friends. You don't have to qualify

528
00:46:17,652 --> 00:46:20,749
for a professional tournament, and you
don't have to track everyone's scores

529
00:46:20,749 --> 00:46:26,356
offline. Arean on Xbox Live is going to
do it all for you. So, the first thing I

530
00:46:26,356 --> 00:46:30,161
need to do to set up my tournament is to
pick the game. I'm going to pick Killer

531
00:46:30,161 --> 00:46:34,476
Instinct. KI's a popular fighting game,
where you square off against an

532
00:46:34,476 --> 00:46:38,215
individual opponent. And with the
tournament structure, my friends and I can

533
00:46:38,215 --> 00:46:43,307
determine which of us is truly the gaming
master. Alright, I'm going to call my

534
00:46:43,307 --> 00:46:51,508
tournament the "KI Throwdown." And, let's
see, I'll put it on Xbox Live and extend

535
00:46:51,508 --> 00:46:56,486
it to all my friends. Then I need to
choose a game mode. I'm going to go

536
00:46:56,486 --> 00:47:02,308
through Classic Bracket approach. Okay,
tournament style. Single elimination or

537
00:47:02,472 --> 00:47:08,677
double elimination? Single, definitely.
You lose, you're out. Alright, let's set

538
00:47:08,708 --> 00:47:14,979
it for tonight, and create my tournament.
Invite is out and the countdown to my

539
00:47:14,979 --> 00:47:19,654
tournament begins. It's all integrated
with Xbox Live, so this service will

540
00:47:19,654 --> 00:47:23,969
compile stats and determine a winner,
taking the administrative work off of my

541
00:47:23,969 --> 00:47:29,123
plate and letting me focus on the playing,
and, maybe a little trash talk. Best part

542
00:47:29,123 --> 00:47:32,688
is, it doesn't matter which device my
friends choose to play on, whether it's

543
00:47:32,688 --> 00:47:38,807
a Xbox One console or a PC running Windows
10, Xbox is bringing players together and

544
00:47:38,807 --> 00:47:44,379
giving each of us the ability to set up
our own custom tournament. So, that was a

545
00:47:44,379 --> 00:47:47,667
look at a couple new things that are
coming with the Creator's Update for

546
00:47:47,667 --> 00:47:52,428
gamers, but you don't have to wait until
the spring to get in on the action. There

547
00:47:52,428 --> 00:47:57,261
are plenty of amazing games playable right
now on one of the most popular Windows 10

548
00:47:57,261 --> 00:48:04,253
gaming devices, the new Xbox One S.
Starting at only $299, the Xbox One S has

549
00:48:04,253 --> 00:48:08,193
been the top-selling console in the US and
several other markets for the past 3

550
00:48:08,193 --> 00:48:16,301
months. Let me show you why. So, here I
am, on the Xbox One S, playing Fortz

551
00:48:16,301 --> 00:48:22,561
Horizon 3. Now, when I play it on my
Xbox One S, connected to a 4K television

552
00:48:22,561 --> 00:48:29,013
with high dynamic range, this game looks
particularly stunning. The detail on the

553
00:48:29,013 --> 00:48:35,714
car is incredible. You can actually see
the sparkle and reflection off the sand.

554
00:48:35,714 --> 00:48:39,653
And of course, if you want the highest
possible visual fidelity, you can play

555
00:48:39,653 --> 00:48:44,723
games like Fortzon Horizon 3 and Gears
of War 4 on your Windows 10 gaming PC,

556
00:48:44,723 --> 00:48:50,256
and with the Xbox Play Anywhere Program,
when you buy one of these games, you get

557
00:48:50,256 --> 00:48:55,238
to play it on both the Xbox One and
Windows 10 PC for no additional cost.

558
00:48:55,238 --> 00:48:58,761
Your game saves, your progress, your
achievements, they're all saved on Xbox

559
00:48:58,761 --> 00:49:04,874
Live and shared across both platforms.
Now for those of you who balance your game

560
00:49:04,874 --> 00:49:10,693
play full of movie-watching, you can also
watch 4K video by a streaming service like

561
00:49:10,693 --> 00:49:18,024
Netflix or with the built-in 4K movie
player. That brings me to my final

562
00:49:18,024 --> 00:49:24,144
announcement. This one is especially for
you audio enthusiasts. I'm excited to

563
00:49:24,144 --> 00:49:29,515
announce that BitStream Audio pass through
including Dolby Atmos support, is coming

564
00:49:29,515 --> 00:49:33,733
with the Creators Update for Blurays on
Xbox One. Yeah!

565
00:49:33,733 --> 00:49:38,334
[applause]

566
00:49:38,334 --> 00:49:43,326
>>Jenn: We're building Windows 10 to be
the best platform for 4K gaming, and with

567
00:49:43,326 --> 00:49:47,702
the Creators Update, we're building it
to be the best platform to enable each of

568
00:49:47,702 --> 00:49:51,385
us to become a game broadcaster. Thanks
y'all.

569
00:49:51,385 --> 00:49:54,134
[applause]

570
00:49:54,134 --> 00:49:59,516
>>Terry: Thanks, Jenn. So, the passion of
your game broadcast fans and bracket

571
00:49:59,516 --> 00:50:05,329
rights and e-sport athletes will be yours
in your Xbox or PC with the Windows 10

572
00:50:05,329 --> 00:50:14,256
Creators Update. Now, we take a step back
and see Megan creating her daughters, or

573
00:50:14,256 --> 00:50:19,667
Jenn racing with the Racing Texans Club.
We look across all of our lives and the

574
00:50:19,667 --> 00:50:26,298
common thread between our most productive
and our most fun moments are our people,

575
00:50:26,298 --> 00:50:30,817
the ones we share these moments with. The
magic happens when we collaborate with our

576
00:50:30,817 --> 00:50:37,144
co-workers. The magic happens when we play
with our friends. And today, our people

577
00:50:37,144 --> 00:50:42,143
are confined within individual 
applications, specific social networking

578
00:50:42,143 --> 00:50:49,386
apps, an email app, texting aps. With the
Creators Update, we are placing people

579
00:50:49,386 --> 00:50:55,248
in the center of your Windows experience,
right where you want them. We want to

580
00:50:55,248 --> 00:51:01,197
inspire true creativity and true 
connection. Please welcome Allison to

581
00:51:01,197 --> 00:51:04,770
show you some of her team's work in the
Creators Update.

582
00:51:04,770 --> 00:51:09,189
[appluase]

583
00:51:09,189 --> 00:51:12,970
>>Allison: Thank you, Terry. Hello,
everyone. My name is Allison Mahoney,

584
00:51:12,970 --> 00:51:18,751
and I've spent much of my 15 years here at
Microsoft thinking about how to support

585
00:51:18,849 --> 00:51:24,291
stronger human connections to technology,
and today, I am proud to show you how we

586
00:51:24,291 --> 00:51:29,931
are placing people at the center of
Windows. Over the last decade, we have

587
00:51:29,931 --> 00:51:36,058
seen an incredible explosion of ways to
connect with people across our devices.

588
00:51:36,058 --> 00:51:41,058
What started with the delightful
simplicity of email has now grown into

589
00:51:41,058 --> 00:51:45,855
a patchwork of applications and services,
from Facebook to SharePoint, from

590
00:51:45,855 --> 00:51:52,190
Messenger to text, from Skype to LinkedIn,
each network bringing increasingly

591
00:51:52,190 --> 00:51:57,810
innovative ways to connect with a growing
network of people. While the benefits of

592
00:51:57,810 --> 00:52:05,353
our growing social networks is very clear,
it also comes at a cost: complexity. When

593
00:52:05,353 --> 00:52:10,884
we talk to our customers, we see a
universal truth again and again, that most

594
00:52:10,884 --> 00:52:17,514
of our communications happen with a few
key people. These are the people who

595
00:52:17,514 --> 00:52:21,853
matter most in our day-to-day lives. It's
the moments we share with these people

596
00:52:21,853 --> 00:52:27,545
that define us. For me, that's my husband
Peter and our twin girls, Jillian and

597
00:52:27,545 --> 00:52:34,003
Taylor, Vicky, a close co-creator of
Microsoft and my friend and neighbor,

598
00:52:34,003 --> 00:52:40,494
Pearl. Yet, today, these people are peers
amongst the infinite other people. They

599
00:52:40,494 --> 00:52:46,345
are buried in our apps. They get lost in
the complexity. So, we asked ourselves,

600
00:52:46,345 --> 00:52:53,024
"What would it mean to prioritize our most
important people in Windows?" With the

601
00:52:53,024 --> 00:52:57,625
Windows 10 Creators Update, we will give
you a faster way to connect and share with

602
00:52:57,625 --> 00:53:03,225
the people who matter most on any Windows
PC. Let's take a look at how the simple

603
00:53:03,225 --> 00:53:09,225
presence of your people will give you a
faster way to share, a simple way to cut

604
00:53:09,225 --> 00:53:14,997
through the noise, and a new way to feel
closer to the people who matter most. I

605
00:53:14,997 --> 00:53:20,128
want to start with a common task on
Windows: sharing. Our goal is to make

606
00:53:20,128 --> 00:53:24,674
sharing in Windows as fast and easy as
possible. And while it's not complicated,

607
00:53:24,674 --> 00:53:29,624
there's a lot of steps involved. I still
have to find the content, launch the

608
00:53:29,624 --> 00:53:34,276
application with the person that I wat
to share with, I have to find that person

609
00:53:34,276 --> 00:53:38,257
in the application, attach the content, 
and send. With the Creators Update,

610
00:53:38,257 --> 00:53:47,687
we'll change this. Would if you could
simply drag any content directly to Vicky,

611
00:53:47,687 --> 00:53:53,218
view the message, and send? Couple steps
and you're done. Doesn't matter if you

612
00:53:53,218 --> 00:53:57,688
want to share a document or a PowerPoint,
picture or a video, the friction is

613
00:53:57,688 --> 00:54:03,309
reduced by taking out the steps of making
that connection. We will also carry that

614
00:54:03,309 --> 00:54:08,123
principle of connecting you quickly to
your important people across Windows.

615
00:54:08,123 --> 00:54:14,055
The Windows sharing experience in any
application will now understand my people.

616
00:54:14,055 --> 00:54:19,655
So here, in the Photos app, we see my
daughter skiing, and I want to share this

617
00:54:19,655 --> 00:54:26,029
video with my husband. I can quickly link
a message, sharing my excitement that

618
00:54:26,029 --> 00:54:32,199
it's almost ski season, a big deal in our
house, and when I'm ready to share, I

619
00:54:32,199 --> 00:54:40,229
go to the Share charm and of course, my
people are there, including my husband

620
00:54:40,229 --> 00:54:50,000
Peter. If I want, I can add a message.
Send, and I'm done. With the Creators

621
00:54:50,000 --> 00:54:53,440
Update, we will give you the fastest way
to share with the most important people

622
00:54:53,440 --> 00:54:58,301
in your life anywhere in Windows. The next
problem we wanted to tackle is something

623
00:54:58,301 --> 00:55:03,202
we can all relate to: it's the overload of
communication that comes from being

624
00:55:03,202 --> 00:55:09,631
so accessible to so many people. It's all
too easy to miss communications from the

625
00:55:09,631 --> 00:55:16,203
people who matter most. Those few
important people get lost among the many.

626
00:55:16,203 --> 00:55:20,617
How many times has a coworker or your
partner or friend texted saying, "Hey, did

627
00:55:20,617 --> 00:55:25,711
you get that mail that I sent you?" And
too often, we just miss it. With the

628
00:55:25,711 --> 00:55:29,522
Creators Update, we're going to bring
multiple communication applications

629
00:55:29,522 --> 00:55:36,197
together and filter them by your most
important people in one simple place.

630
00:55:36,197 --> 00:55:41,861
We'll start by integrating Mail, Skype,
and introduce SMS Relay from Windows

631
00:55:41,861 --> 00:55:47,792
and Android phones, quickly add Xbox Live,
Skype for Business, and of course, making

632
00:55:47,792 --> 00:55:53,542
it extendable by our partners. So, when I
get that urgent text from my husband

633
00:55:53,542 --> 00:55:58,893
Peter, who's currently at the store, on
his phone and trying to get in touch with

634
00:55:58,893 --> 00:56:05,727
me, I'll see it right on my desktop. Then,
it's one tap to view the message, and in

635
00:56:05,727 --> 00:56:12,254
one single place, I can change from Skype
to Mail app, which provides me with a view

636
00:56:12,254 --> 00:56:18,324
of my inbox dedicated just to Peter. I
can see the mail he's referring to, read

637
00:56:18,324 --> 00:56:25,043
the content of that mail, and then quickly
respond in the app of my choice. Here, I

638
00:56:25,043 --> 00:56:28,655
respond back to his phone using Skype,
letting him know I support our daughter

639
00:56:28,655 --> 00:56:34,765
Taylor's choice of a unicorn cake. Great
decision! With Windows 10 Creators Update,

640
00:56:34,765 --> 00:56:38,945
we will give you a way to cut through the
noise, so you never miss a moment with

641
00:56:38,945 --> 00:56:45,908
your most important people. Finally, these
people aren't just who I talk to the most

642
00:56:45,908 --> 00:56:51,898
frequently, they are the closest people in
my life. And too often, technology

643
00:56:51,898 --> 00:56:57,530
obscures that human connection, the
emotion that these relationships represent

644
00:56:57,530 --> 00:57:05,096
to us. For these important people, how we
communicate, it matters. The Windows 10

645
00:57:05,096 --> 00:57:09,470
Creators Update will introduce shoulder
taps, little nudges that can help you

646
00:57:09,470 --> 00:57:15,097
express what you're feeling right on the
desktop. Whether that's my daughter Julian

647
00:57:15,097 --> 00:57:24,332
reaching out with a heart and a smile, my
daughter Taylor, with a playful unicorn,

648
00:57:24,332 --> 00:57:30,426
created in Paint 3D, of course, or even my
coworker Vicky saying that it is time for

649
00:57:30,426 --> 00:57:36,546
me to get off the stage with a mic drop.
With the Windows 10 Creators Update,

650
00:57:36,546 --> 00:57:40,795
we will give you a faster way to connect
and share with the people who matter most

651
00:57:40,795 --> 00:57:48,928
on any Windows PC. In your life, you put
people first, and now Windows does, too.

652
00:57:48,928 --> 00:57:53,498
Megan, Jenn, and I have had a chance to
show you just some of the highlights

653
00:57:53,498 --> 00:57:59,938
coming in the Windows 10 Creators Update,
but there is so much more, and I want to

654
00:57:59,938 --> 00:58:05,759
give you a sneak peek. Thank you.
[applause]

655
00:58:05,759 --> 00:59:10,951
[upbeat music]

656
00:59:10,951 --> 00:59:13,831
[applause]

657
00:59:13,831 --> 00:59:19,162
>>Terry: Thank you. So, with all due 
humility, I want to share our goal for

658
00:59:19,162 --> 00:59:27,399
Windows 10. It's to have the effect of
Gutenburg press on this next generation.

659
00:59:27,399 --> 00:59:34,863
We want to free 3D, free mixed reality,
free e-sports game broadcasting, and so

660
00:59:34,863 --> 00:59:41,201
much more for everyone. This week, we are
releasing early builds of the Creators

661
00:59:41,201 --> 00:59:46,198
Update to all of our Windows Insiders. If
you're not a Windows Insider yet, please

662
00:59:46,198 --> 00:59:51,663
join us and help us shape this future as
part of the world's largest collaborative

663
00:59:51,663 --> 01:00:00,912
software project. Now, for technology to
serve all of us, we need to ensure that

664
01:00:00,912 --> 01:00:06,262
there are devices for each of us. There
has to be a breadth of devices to meet the

665
01:00:06,262 --> 01:00:12,094
needs of individual creators, like Sief
and Carrie, to organizational creators,

666
01:00:12,094 --> 01:00:18,803
like Pearson Education. A breadth of
devices to meet the needs of the most

667
01:00:18,803 --> 01:00:24,552
professional creator to the youngest
creator. We work harder than anyone to

668
01:00:24,552 --> 01:00:31,624
make sure there are devices for everyone,
all around the world at all price points,

669
01:00:31,624 --> 01:00:37,255
phones, tablets, to PCs, 2-in-1s, game
consoles, mixed reality devices, IOT

670
01:00:37,255 --> 01:00:42,514
devices, and more because it is our
mission to ensure that everyone everywhere

671
01:00:42,514 --> 01:00:50,876
on the planet can achieve their potential
at work and play. And every now and then,

672
01:00:50,876 --> 01:00:56,565
in pursuing our mission, we see the
opportunity to create a new category of

673
01:00:56,565 --> 01:01:05,405
device, like we did with Surface, like we
did with Xbox, like we did with Hololins.

674
01:01:05,405 --> 01:01:10,066
And we seize these moments to create
something so much more than a product.

675
01:01:10,066 --> 01:01:16,296
We seek that special alchemy when a device
and software pair perfectly to create

676
01:01:16,296 --> 01:01:24,867
something new, to create a profound
experience. Please welcome Panos, our

677
01:01:24,867 --> 01:01:30,520
leader of Microsoft devices.
[applause]

678
01:01:30,520 --> 01:01:33,797
>>Little Boy: When I grow up, uh, my
sister's an engineer, and it's really

679
01:01:33,797 --> 01:01:39,933
cool, and I want to be just like her.
>>Little Girl: When I grow up, I want

680
01:01:39,933 --> 01:01:44,598
to be a drawer.
>>Older Boy: I've got this really awesome

681
01:01:44,598 --> 01:01:50,664
music teacher. He DJs on the weekends.
>>Little Girl 2: Did you know my cousin

682
01:01:50,664 --> 01:01:56,163
makes clothes? She designs them and
everything, and it's super cool, and

683
01:01:56,163 --> 01:02:01,663
that's what I'm going to do when I grow
up.

684
01:02:01,663 --> 01:02:04,783
>>Little Boy 2: I told my teacher that
Drew Brees doesn't do algebra, but she

685
01:02:04,783 --> 01:02:10,099
said that he uses X's and O's.
>>Little Boy 3: My neighbors have a robot,

686
01:02:10,099 --> 01:02:15,395
and it's super cool, and that's why I want
to build a robot when I grow up.

687
01:02:15,395 --> 01:02:18,740
>>Boy: My older brother always got in
trouble for doodling, and look where it

688
01:02:18,740 --> 01:02:23,719
got him!
>>Girl: People think my sister makes

689
01:02:23,719 --> 01:02:28,461
computers, but she says she brings
imagination to life.

690
01:02:28,461 --> 01:02:38,887
[inspiring music]

691
01:02:38,887 --> 01:02:48,029
[applause]

692
01:02:48,029 --> 01:02:54,070
>>Panos: Uh - that's why you guys called
me up, that's cool. Uh, I love that

693
01:02:54,070 --> 01:02:56,623
video. There's a bunch of reasons why,
I've got to share it with you really

694
01:02:56,623 --> 01:03:01,701
quick. And -- and there's -- there's this
idea where the product helps bringing all

695
01:03:01,701 --> 01:03:06,005
those people's ideas to life, like that's
a very, very cool thing to see, and that

696
01:03:06,005 --> 01:03:10,071
momentum's real in that, and when you see
people doing amazing things like that, it

697
01:03:10,071 --> 01:03:13,541
kinda gets you thinking, and that's what
we do it for. You know, whether it's

698
01:03:13,541 --> 01:03:18,832
Hololins or Surface or Xbox or Surface
Hub, all these devices are bringing this

699
01:03:18,832 --> 01:03:22,872
experience together in such a delightful
way, and people are loving these things.

700
01:03:22,872 --> 01:03:26,482
Favorite part about that video, absolute
favorite part: at the very end of that

701
01:03:26,482 --> 01:03:29,353
video, watch it later, that is the
mechanical engineering team and the actual

702
01:03:29,353 --> 01:03:35,520
Surface design team working together,
creating Surface on a Surface. We often

703
01:03:35,520 --> 01:03:42,402
talk about how products that we make are
nothing more than a reflection of the

704
01:03:42,402 --> 01:03:47,431
people that make them, the people that
use them, and the people that love them.

705
01:03:47,431 --> 01:03:52,466
That's what these products are, and they
are meant to be seamless in your life. I

706
01:03:52,466 --> 01:03:57,960
met a gentleman. I want to tell you his
story. Uh, he inspired me. I can't see

707
01:03:57,960 --> 01:04:03,294
any of you, but he's here. Lawrence
Douglas, are you here? There he is. Hey,

708
01:04:03,294 --> 01:04:06,362
bud. I'm going to talk about you. I hope
this doesn't get hard, but give me just

709
01:04:06,362 --> 01:04:10,931
a sec. I met him not too long ago. He's a
super fan of Surface, which is just

710
01:04:10,931 --> 01:04:14,395
exciting. We learn so much from you. When
you talk to us, we hear about it. For

711
01:04:14,395 --> 01:04:17,064
those of you watching at home, that's a
big deal. We take that feedback, we

712
01:04:17,064 --> 01:04:20,214
learn. Lawrence came in, but he came in to
tell me what he loves about it. Now, he's

713
01:04:20,214 --> 01:04:25,996
a father of 4. He uses a Surface Pro 4,
and you know, he works at USC, the

714
01:04:25,996 --> 01:04:29,661
University of Southern California. He put
all this together, he comes in and says,

715
01:04:29,661 --> 01:04:32,663
"Panos, I'm so busy. It's unbelievable.
It's unbelievable. I'm moving, moving

716
01:04:32,663 --> 01:04:37,328
moving, but I got this Surface Pro 4, and
I started taking it to work. I stopped

717
01:04:37,328 --> 01:04:44,623
using my laptop, like a lot of you here.
And, I start to move, from station to

718
01:04:44,623 --> 01:04:51,175
station, I do my work. I'm a little bit
more versatile." Key, that versatility.

719
01:04:51,175 --> 01:04:53,505
Then he goes on to tell a story. He says,
"I get home. I open the kickstand. I sit

720
01:04:53,505 --> 01:04:58,275
back. I watch a movie with my wife, my
kids. It's pretty awesome." Here's the

721
01:04:58,275 --> 01:05:02,134
moment that turned for me when I heard
his story 'cause we here that story a lot.

722
01:05:02,134 --> 01:05:09,106
Here's where it turned. He then went on
to tell me more stories about how he's a

723
01:05:09,106 --> 01:05:17,036
basketball player. That's cool. And he
said, "Throw me a basketball. Right when

724
01:05:17,036 --> 01:05:23,506
I get it, I know what to do." Now, that's
inane. That's something he's known

725
01:05:23,506 --> 01:05:31,670
growing up. Then he says, "Hand me a
Surface Pen." And something just came out.

726
01:05:31,670 --> 01:05:38,669
This idea where he used to write growing
up to create, and that was such a powerful

727
01:05:38,669 --> 01:05:43,487
thing for him. Translating to now a
digital pen that he puts on a screen,

728
01:05:43,487 --> 01:05:48,269
where all of that comes back, all of it,
and now he's telling me how he's creating

729
01:05:48,269 --> 01:05:53,516
again. Yeah, you can't imagine how I feel
when I hear it. That entire summary is

730
01:05:53,516 --> 01:05:56,937
kinda representative of what we talked
about two years ago, so let me just take

731
01:05:56,937 --> 01:06:01,158
us back for just a second. This conflict
we talked about when we were launching

732
01:06:01,158 --> 01:06:05,401
Surface Pro 3, not sure you remember it,
but it was when somebody would walk into

733
01:06:05,401 --> 01:06:09,136
a store, and they didn't know. They
needed a laptop. You were told you needed

734
01:06:09,136 --> 01:06:15,066
a laptop, but you were told to buy a
tablet 'cause that's what you should want.

735
01:06:15,066 --> 01:06:18,733
And you'd walk into the store, and you'd
ask the RSP or the sales person or even

736
01:06:18,733 --> 01:06:23,098
your IT department, "Hey, what should I
have?" And the answer should be, "Well,

737
01:06:23,098 --> 01:06:27,930
what do you want to do?" That's completely
gone. We launched Pro 3 and this momentum

738
01:06:27,930 --> 01:06:34,596
in this category just spiked. The 2-in-1
category is created. Folks are running

739
01:06:34,596 --> 01:06:42,030
after it and this versatility is just
exploding! It's awesome to see! Now,

740
01:06:42,030 --> 01:06:45,196
we have millions and millions of people
everyday using a Surface, telling us

741
01:06:45,196 --> 01:06:48,800
their story. It's a great story, like
Lawrence's. And now you have the Creators

742
01:06:48,800 --> 01:06:52,744
Update coming, just bringing this pen
more to life, bringing touch more to life,

743
01:06:52,744 --> 01:06:59,019
bringing that versatility, the ability to
create more to life. Last year, we

744
01:06:59,019 --> 01:07:04,078
introduced the Surface Book. You remember
that? We had some fun doing that. We had

745
01:07:04,078 --> 01:07:08,442
a good time.
[applause]

746
01:07:08,442 --> 01:07:11,542
>>Panos: Now, Surface Book today - we're
pretty proud of this - but, you know, and

747
01:07:11,542 --> 01:07:14,608
I can throw a bunch of data at you, but
let me just simplify. Surface Book today

748
01:07:14,608 --> 01:07:19,682
has the highest user satisfaction among
any current Windows 10 machine out there

749
01:07:19,682 --> 01:07:24,772
or any Macbook. All of them. It's way
bast -- way past. The question is why,

750
01:07:24,772 --> 01:07:34,701
why, why is that, how is that. It's that
same versatility you needed in Pro 4

751
01:07:34,701 --> 01:07:39,634
coming to life in that device, but more
importantly, that familiarity that we all

752
01:07:39,634 --> 01:07:44,937
have in the laptop form factor and that
stability you get from it is real, but the

753
01:07:44,937 --> 01:07:48,193
fact that you can take the screen off and
hand it to somebody, the fact that you

754
01:07:48,193 --> 01:07:53,770
could just do that and show them your
work, or take it off and move it, hold it

755
01:07:53,879 --> 01:07:56,670
and write, like as if it were a legal pad
and you were the best lawyer on the

756
01:07:56,670 --> 01:08:05,090
planet, and you might be, but even if you
aren't, you can pretend to be, it doesn't

757
01:08:05,090 --> 01:08:10,598
matter. That's the versatility. This is
my little guy. This is Cosis. That's a

758
01:08:10,598 --> 01:08:16,931
picture his sister took. It's for me, 
the essence of the product, and I'm so

759
01:08:16,931 --> 01:08:23,268
proud of this kid. He's such a good kid.
He drives so much in me to think harder,

760
01:08:23,268 --> 01:08:28,192
work harder, but here he is learning,
every single night, he takes this posture,

761
01:08:28,192 --> 01:08:31,223
every night. We're still lucky, he doesn't
hide in his room. He does it right there

762
01:08:31,223 --> 01:08:34,292
in the living room. He lays on the floor,
he does his work. I don't know how, his

763
01:08:34,292 --> 01:08:37,864
brain is firing. He's working in OneNote,
and he's sharing with his teachers real

764
01:08:37,864 --> 01:08:42,123
time. You see that software experience
coming to life, but more important than

765
01:08:42,123 --> 01:08:47,223
that, you see his brain firing full speed,
learning full speed, in ways he couldn't

766
01:08:47,223 --> 01:08:54,423
do before. There is no paper and pencil
for this kid anymore. It's very -- it's

767
01:08:54,423 --> 01:08:57,554
very, very one of these things where you
just take it, and you go, "'Kay, this is

768
01:08:57,554 --> 01:09:00,704
what it was meant to do." People reverse
it, and you know what, when he's done, he

769
01:09:00,704 --> 01:09:04,293
reverses it back and he starts typing, but
his emotion, his learning abilities are

770
01:09:04,293 --> 01:09:08,294
changing here. Now, with Surface Book,
we've been lucky. We have a bunch of

771
01:09:08,294 --> 01:09:12,256
great customers. They've been giving us
a ton of feedback. And that feedback

772
01:09:12,256 --> 01:09:16,435
includes, "Hey, how to make the product
better," and we do that as fast as we can,

773
01:09:16,435 --> 01:09:21,254
and it's been pretty awesome to see the
uptake and how excited people are. But,

774
01:09:21,254 --> 01:09:28,015
there's another set of feedback that's
been coming in. Comes from gamers. They

775
01:09:28,015 --> 01:09:34,693
want more frame rate. They just want it.
[laughter]

776
01:09:34,693 --> 01:09:43,053
>>Panos: I don't really get it, but I --
they want it. Engineers, they want to spin

777
01:09:43,053 --> 01:09:48,518
more parts in Cat, and they don't want
any lag, zero. They want to render

778
01:09:48,518 --> 01:09:55,196
beautiful parts real-time, all the time.
I don't get that either, but they do. And

779
01:09:55,196 --> 01:10:00,516
we hear it. Do you know what everybody
asks for? Don't answer it, it'd be awful

780
01:10:00,516 --> 01:10:02,595
if you were wrong.
[laughter]

781
01:10:02,595 --> 01:10:10,368
>>Panos: I'd feel terrible. Everyone asks
for battery life. Everybody wants more

782
01:10:10,368 --> 01:10:13,942
battery. It actually doesn't matter what
device you're using. Everybody asks for

783
01:10:13,942 --> 01:10:21,168
more. So, here's what we did. We took the
Surface Book and we took the high-end

784
01:10:21,168 --> 01:10:29,696
product portion, so the top-end skew, if
you will. We took the core I7, and then

785
01:10:29,696 --> 01:10:36,131
we gave it more. And we fit it in the
exact same beautiful design you wanted.

786
01:10:36,131 --> 01:10:38,908
Take a look.

787
01:10:38,908 --> 01:11:28,690
[upbeat music]

788
01:11:28,690 --> 01:11:39,819
[applause]
>>Panos: To the Surface Book lineup. This

789
01:11:39,819 --> 01:11:47,083
is the most powerful Surface Book yet, by
far. It has over two times more graphics

790
01:11:47,083 --> 01:11:52,250
than the highest in Surface Book skew on
market today. So, we're doubling the

791
01:11:52,250 --> 01:11:58,170
performance. It essentially has three
times more than that of the highest end

792
01:11:58,170 --> 01:12:01,601
Macbook Pro 13, so just to put it in
context.

793
01:12:01,601 --> 01:12:03,931
[applause]

794
01:12:03,931 --> 01:12:08,972
>>Panos: It pushes a full 1.9 teraflops,
but we didn't just update the processor on

795
01:12:08,972 --> 01:12:15,431
this product. We made two fundamental
moves, improvements, all essential to the

796
99:59:59,999 --> 99:59:59,999
details. First thing I really need to
point out is this isn't just picking up

797
99:59:59,999 --> 99:59:59,999
a processor and dropping it in. I mean,
that's not what we're talking about. We

798
99:59:59,999 --> 99:59:59,999
had to make full thermo re-designs of
the product, but one of the critical

799
99:59:59,999 --> 99:59:59,999
dimensions of the product happens to be
the envelope design. We talk about how

800
99:59:59,999 --> 99:59:59,999
people love the versatility and that's why
the customer satisfaction is so high, but

801
99:59:59,999 --> 99:59:59,999
all that versatility, don't forget, always
comes in something you want to be proud

802
99:59:59,999 --> 99:59:59,999
to hold, something that you believe is
beautiful, something you want to show

803
99:59:59,999 --> 99:59:59,999
other people. That's just a truth in
product. And so, we double the

804
99:59:59,999 --> 99:59:59,999
performance, we redesign the entire
thermal system from the inside, we add

805
99:59:59,999 --> 99:59:59,999
essentially, a second fan to be able to
move air faster than ever before with a

806
99:59:59,999 --> 99:59:59,999
set of hyperbolic cooling fans in the back
of the product. So therefore, we can pump

807
99:59:59,999 --> 99:59:59,999
up that performance for you and give you
everything you need. Here's the other

808
99:59:59,999 --> 99:59:59,999
thing we did, fairly simple, we put more
batteries in the product.

809
99:59:59,999 --> 99:59:59,999
[laughter]

810
99:59:59,999 --> 99:59:59,999
>>Panos: We gave you 16 hours of battery
life, 16.

811
99:59:59,999 --> 99:59:59,999
[applause]

812
99:59:59,999 --> 99:59:59,999
>>Panos: Now Surface Book is pound for
pound, without any doubt, the most

813
99:59:59,999 --> 99:59:59,999
performant laptop on market, without any
doubt. There's no other product, nothing,

814
99:59:59,999 --> 99:59:59,999
that has that level of battery, that
level of computation, that many pixels,

815
99:59:59,999 --> 99:59:59,999
in that like -- in that like form factor,
nothing. It really is the ultimate laptop.

816
99:59:59,999 --> 99:59:59,999
I hope you like it.
[applause]

817
99:59:59,999 --> 99:59:59,999
>>Panos: We really think you will. You
can pre-order it today, no doubt. Get out

818
99:59:59,999 --> 99:59:59,999
there and pre-order it. You're going to
get this product in November, and it's

819
99:59:59,999 --> 99:59:59,999
for the people really pushing
performance. This is it. This is the

820
99:59:59,999 --> 99:59:59,999
top-end product that we want -- if you
want the top-end, go after it. But here's

821
99:59:59,999 --> 99:59:59,999
the deal, not everybody needs all that
performance. They just want that

822
99:59:59,999 --> 99:59:59,999
performance and versatility. There's a
Surface out there for every single person.

823
99:59:59,999 --> 99:59:59,999
I'm sure of it. Don't forget that, and
with the Creators Update coming, and

824
99:59:59,999 --> 99:59:59,999
when you see these products continuously
getting better, moving faster, helping you

825
99:59:59,999 --> 99:59:59,999
drive harder, bringing everything there is
to Surface to the table, if you ahven't

826
99:59:59,999 --> 99:59:59,999
tried a Surface, please go get your hands
on one. Get out there and get one. They

827
99:59:59,999 --> 99:59:59,999
start at $899 on Surface Pro, and then
you can get into Surface Book for $1499.

828
99:59:59,999 --> 99:59:59,999
Alright, we're going to change here just
a little bit. You guys want to hear about

829
99:59:59,999 --> 99:59:59,999
a new product?
[applause]

830
99:59:59,999 --> 99:59:59,999
>>Panos: [clears throat] [laughs] I'm
glad you are pumped, sir. Turns out I am,

831
99:59:59,999 --> 99:59:59,999
too. So, today was always going to be
about more than Book, it was going to be

832
99:59:59,999 --> 99:59:59,999
more than Pro, it was going to be about
something new, and we're going to share

833
99:59:59,999 --> 99:59:59,999
that now. We t -- we totally believe that
Surface changes the way you produce,

834
99:59:59,999 --> 99:59:59,999
the way you create, like my little guy,
the way you learn. It -- it just changes

835
99:59:59,999 --> 99:59:59,999
how you operate and it moves seamlessly
through your day. It's about you at the

836
99:59:59,999 --> 99:59:59,999
center. It's a reflection of you and what
you want to get done. It's about being

837
99:59:59,999 --> 99:59:59,999
creative, it's about being productive, and
that's what we strive for. I think that's

838
99:59:59,999 --> 99:59:59,999
critical. The product I'm going to show
you today takes all of that to just one

839
99:59:59,999 --> 99:59:59,999
step further. It's going to seem pretty
familiar, it's gonna -- it's gonna seem

840
99:59:59,999 --> 99:59:59,999
pretty familiar. But it's -- it's gonna
feel different. I believe in this thing

841
99:59:59,999 --> 99:59:59,999
where your ideas can be one of your most
valuable assets, each one of you. I

842
99:59:59,999 --> 99:59:59,999
believe that. I also believe that this
product will help you bring your ideas

843
99:59:59,999 --> 99:59:59,999
to life. I'd like to introduce you to
Surface Studio.

844
99:59:59,999 --> 99:59:59,999
[applause]

845
99:59:59,999 --> 99:59:59,999
>>Panos: This is Surface Studio. Uh, I
love this product. Isn't it gorgeous?

846
99:59:59,999 --> 99:59:59,999
Every time we show it to somebody, they --
we get this -- I never like saying a

847
99:59:59,999 --> 99:59:59,999
product's beautiful because that's, that's
kinda weird, but I gotta tell you, uh, I'm

848
99:59:59,999 --> 99:59:59,999
going to show you at home, like take a
look at that. Every time we show

849
99:59:59,999 --> 99:59:59,999
somebody, I think we hear, "Man, that
thing's beautiful." Take a look, so when

850
99:59:59,999 --> 99:59:59,999
you look at this product, there's a few
ways to kind of wrap your mind around it.

851
99:59:59,999 --> 99:59:59,999
I'm gonna walk us through a few of those
right now. So, uh, first thing to note is

852
99:59:59,999 --> 99:59:59,999
we really did build it for creators. We
built it for professionals. It's meant --

853
99:59:59,999 --> 99:59:59,999
it's meant, all these ideas, it's meant to
transform the way you're gonna work it.

854
99:59:59,999 --> 99:59:59,999
It has to. It's what it's meant for. It's
gonna help you produce what I think in --

855
99:59:59,999 --> 99:59:59,999
in its essence, in everything we designed
it around, 'cause we want it to transform

856
99:59:59,999 --> 99:59:59,999
the way you create and think about
creating. It's kind of built, when you

857
99:59:59,999 --> 99:59:59,999
look at it, you can look at both of these,
but you look and it's -- it's built to

858
99:59:59,999 --> 99:59:59,999
pull you in. And I'll explain that, but
it is -- it is all fundamentally made to

859
99:59:59,999 --> 99:59:59,999
immerse you into the content or to the
creation that you want to work with, and

860
99:59:59,999 --> 99:59:59,999
I think that's something to kind of
understand as we walk through. If you can

861
99:59:59,999 --> 99:59:59,999
remember that, that'd be helpful. Start
with the screen though, because if you can

862
99:59:59,999 --> 99:59:59,999
see how thin it is here, this is a forged
aluminum enclosure, the lines are as

863
99:59:59,999 --> 99:59:59,999
seamless. When you have a chance, in the
showcase later, get as close to this

864
99:59:59,999 --> 99:59:59,999
product as you can, and I want you to look
at every subtlety here. There is a

865
99:59:59,999 --> 99:59:59,999
collection of so many details that you
will not see, and they all come together

866
99:59:59,999 --> 99:59:59,999
so beautifully on the product, but start
with the enclosure when you have a

867
99:59:59,999 --> 99:59:59,999
chance, take a look at it. It's a fully
embodied aluminum enclosure. Its housing

868
99:59:59,999 --> 99:59:59,999
the thinnest LCD that has ever been 
created at 1.3 millimeters that sits in

869
99:59:59,999 --> 99:59:59,999
this product at this size.
[applause]

870
99:59:59,999 --> 99:59:59,999
>>Panos: You have to think here, we
re-invented the back light, the prism

871
99:59:59,999 --> 99:59:59,999
sheets, the color filters, the polarizers,
the glass itself, all coming together.

872
99:59:59,999 --> 99:59:59,999
There's a ton of work that goes into this
screen that I think you can kinda feel --

873
99:59:59,999 --> 99:59:59,999
you can kinda feel it, but if you take
that 1.3 millimeters and you take that

874
99:59:59,999 --> 99:59:59,999
aluminum chasse, this is the thinnest
12 and a half -- it's 12 and a half

875
99:59:59,999 --> 99:59:59,999
millimeters -- this is the thinnest
desktop monitor ever created, and of

876
99:59:59,999 --> 99:59:59,999
course, it has touch, of course it has
touch, whatever.

877
99:59:59,999 --> 99:59:59,999
[applause]

878
99:59:59,999 --> 99:59:59,999
>>Panos: Take a look at the front of this
product. It's a 28-inch diagonal, that's

879
99:59:59,999 --> 99:59:59,999
28 inches across. It pushes 13 and a half
million pixels. That's about 63% more

880
99:59:59,999 --> 99:59:59,999
than a 4K TV if you're doing the math.
On this product, you want to be able to

881
99:59:59,999 --> 99:59:59,999
see everything at all times, no matter
where you are. The only thing you won't

882
99:59:59,999 --> 99:59:59,999
be able to see on this screen specifically
is a pixel. The reason for that is the

883
99:59:59,999 --> 99:59:59,999
closer you get to it, we want to keep
you there. Have you ever walked up to

884
99:59:59,999 --> 99:59:59,999
a high-definition TV and got a little too
close? You have, clearly. And it's kinda

885
99:59:59,999 --> 99:59:59,999
blurry. That's not good for you, by the
way, just get further back and get

886
99:59:59,999 --> 99:59:59,999
perspective. You've done that? And it
just gets more beautiful when you find

887
99:59:59,999 --> 99:59:59,999
that perfect -- you can find that perfect
distance to your TV. This product, no

888
99:59:59,999 --> 99:59:59,999
matter where you are, the closer you get,
I think, the more refined it gets. The

889
99:59:59,999 --> 99:59:59,999
further you get, the more perspective and
beautiful it gets, and it stays with you.

890
99:59:59,999 --> 99:59:59,999
That is critical. If we're going to keep
you in that space, if we're going to keep

891
99:59:59,999 --> 99:59:59,999
you immersed in your content and what
you're trying to create, I think that's

892
99:59:59,999 --> 99:59:59,999
vital. I think that's vital. So now, let's
talk about the colors on this screen.

893
99:59:59,999 --> 99:59:59,999
Because when we talk about this idea
where you can't see a pixel and you need

894
99:59:59,999 --> 99:59:59,999
to see all your content, you also need
to be able to see life as it was meant

895
99:59:59,999 --> 99:59:59,999
to be. So, we call this TrueColor, and we
designed the product for the depth or

896
99:59:59,999 --> 99:59:59,999
color within it, and it's kinda -- I'm
gonna show you a few things as I walk

897
99:59:59,999 --> 99:59:59,999
through this, but the idea is we want
to render the deepest reds possible, we

898
99:59:59,999 --> 99:59:59,999
want to bring you the truest blues
possible, we want to bring you the most

899
99:59:59,999 --> 99:59:59,999
vibrant greens you can live with to just
bring the real world as you know it.

900
99:59:59,999 --> 99:59:59,999
Okay, think if you were a movie director.
If you're making a movie, if that's what

901
99:59:59,999 --> 99:59:59,999
you're doing, you want to make it as the
world's meant to see it in real color and

902
99:59:59,999 --> 99:59:59,999
real light, that's critical to you. Or,
if you're the person watching as intended

903
99:59:59,999 --> 99:59:59,999
from the director, you want to see that
intent. It's like in real life when you

904
99:59:59,999 --> 99:59:59,999
take a photo, don't you want to see
the beauty of a photo when you get it?

905
99:59:59,999 --> 99:59:59,999
Don't your memories come back? All those
senses are firing and color being the

906
99:59:59,999 --> 99:59:59,999
deepest and richest one. So this product,
with its 13 and a half million pixels,

907
99:59:59,999 --> 99:59:59,999
with a bunch of color calibration that we
do with Surface to bring it to life, we're

908
99:59:59,999 --> 99:59:59,999
able to get you the most depth you could
possibly find in these colors, that then

909
99:59:59,999 --> 99:59:59,999
allows the creator to make exactly,
render the world, if you will, as he or

910
99:59:59,999 --> 99:59:59,999
she believes it needs to be rendered.
Now, with the integration with Windows

911
99:59:59,999 --> 99:59:59,999
and the device, you hear Terry talking
about how those things come together

912
99:59:59,999 --> 99:59:59,999
when things light up, here's a subtly for

913
99:59:59,999 --> 99:59:59,999
you, if I just click through here, you're
going to very, very see some - if you

914
99:59:59,999 --> 99:59:59,999
keep clicking - you're just going to see
a difference in the screen, just slight,

915
99:59:59,999 --> 99:59:59,999
subtle changes. Now what I'm doing is
I'm moving from DCIP 3, which I think many

916
99:59:59,999 --> 99:59:59,999
of you understand, that's cool.
[applause]

917
99:59:59,999 --> 99:59:59,999
>>Panos: to SRGB on the fly. Why? If I'm
going to create in those deep colors, but

918
99:59:59,999 --> 99:59:59,999
I'm not sure if my customer or who might
be watching this movie has the ability to

919
99:59:59,999 --> 99:59:59,999
push this much pixel as somebody, or this
much beauty, or this much depth, keep in

920
99:59:59,999 --> 99:59:59,999
mind, this there is no monitor on the --
in the planet like this one. Yeah, there's

921
99:59:59,999 --> 99:59:59,999
9 -- there's 99% better color than the
monitors on the planet, so you're

922
99:59:59,999 --> 99:59:59,999
gonna -- e --- there is this world where
many are living in SRGB, so when you do

923
99:59:59,999 --> 99:59:59,999
create, this idea where I just have one
flip, and as I'm creating and writing, and

924
99:59:59,999 --> 99:59:59,999
I'll show you that in a bit, you'll find
yourself saying, "Ok, here's the beauty

925
99:59:59,999 --> 99:59:59,999
of the colors, the depth of the colors,
and then here's what it might look like

926
99:59:59,999 --> 99:59:59,999
if someone's using an SRGB. I think that's
a pretty cool way to design. Kay --

927
99:59:59,999 --> 99:59:59,999
[applause]

928
99:59:59,999 --> 99:59:59,999
>>Panos: On top of the color - we call it
TrueColor - this idea of immersing you is

929
99:59:59,999 --> 99:59:59,999
important, this is a 3 by 2 aspect ratio,
and you can see that. You get the depth of

930
99:59:59,999 --> 99:59:59,999
color in it. Think of it as four 14-inch
displays stitched together, kinda bringing

931
99:59:59,999 --> 99:59:59,999
all the information you need right in
front of you, all at once. The idea that

932
99:59:59,999 --> 99:59:59,999
you can see more patterns, the idea that
you can get more information all at once

933
99:59:59,999 --> 99:59:59,999
and stay in your product, that will lead
you to draw better conclusions. That's

934
99:59:59,999 --> 99:59:59,999
real. When we say your ideas are your
best work, that's critical that we keep

935
99:59:59,999 --> 99:59:59,999
you there, it's critical that you can see
everything. I'm going to show you

936
99:59:59,999 --> 99:59:59,999
something subtle here. Sometimes, and
we've talked about this, sometimes the

937
99:59:59,999 --> 99:59:59,999
most subtle things can have the deepest
impact. Uh, hey Cortana, bring up the

938
99:59:59,999 --> 99:59:59,999
Surface Design Doc.
>>Cortana: Here's the document about

939
99:59:59,999 --> 99:59:59,999
Surface Studio design.
>>Panos: Kay, so I'm just going to open

940
99:59:59,999 --> 99:59:59,999
this document and show it to you. This is
Microsoft Word. You're probably familiar

941
99:59:59,999 --> 99:59:59,999
with it. I am going to just flip over one
page and show you something. I'm holding

942
99:59:59,999 --> 99:59:59,999
an 8 and a half by 11 piece of paper, that
seems like as in a magic trick, I'm just

943
99:59:59,999 --> 99:59:59,999
holding a piece of paper. This paper looks
eerily familiar to what's on the screen.

944
99:59:59,999 --> 99:59:59,999
The reason why I'm showing you that is
the device itself has 192 PPI. It is

945
99:59:59,999 --> 99:59:59,999
tuned perfectly to Windows to scale it
to true life. So, if we were going to

946
99:59:59,999 --> 99:59:59,999
bring you TrueColor, what was the other
physical pieces we could bring that

947
99:59:59,999 --> 99:59:59,999
trigger that innate sense where it felt
so familiar. Well, an 8 and a half by 11

948
99:59:59,999 --> 99:59:59,999
and well, check this out. That is the
same exact product that you see on the

949
99:59:59,999 --> 99:59:59,999
screen there. That's a one for one match.
[applause]

950
99:59:59,999 --> 99:59:59,999
>>Panos: Subtle, yes, but important. One
inch on this screen is one inch in real

951
99:59:59,999 --> 99:59:59,999
life. What you see is really what you get.
This whole idea of print preview is

952
99:59:59,999 --> 99:59:59,999
completely gone. As you get into this and
you work in it, you stay in it. You stay

953
99:59:59,999 --> 99:59:59,999
in it because it's your real world, and
then Word comes in, the Mircrosoft

954
99:59:59,999 --> 99:59:59,999
Office team, and they refine their
product so much to bring Studio to life

955
99:59:59,999 --> 99:59:59,999
that you get these unbelievable feelings.
Look at how clear it is as I flip through

956
99:59:59,999 --> 99:59:59,999
here. Isn't that great? It's just got this
smooth scrolling. If I wanted more

957
99:59:59,999 --> 99:59:59,999
information, I pinch it and I can see
so many documents all at one time,

958
99:59:59,999 --> 99:59:59,999
whether I'm reading a book, whether I'm
working through this Surface speck, or I

959
99:59:59,999 --> 99:59:59,999
just wanted to get to a certain section
and just absorb it, I think it's critical.

960
99:59:59,999 --> 99:59:59,999
Now, we talk about immersing you in
this product quite a bit, quite a bit. And

961
99:59:59,999 --> 99:59:59,999
so the best way to kinda deal and think
about that is I'm going to show you, is

962
99:59:59,999 --> 99:59:59,999
to think about the screen first. And we
talked about the depth of the screen,

963
99:59:59,999 --> 99:59:59,999
we talked about how big the screen is, but
really, if you're going to design around

964
99:59:59,999 --> 99:59:59,999
a screen, and the team called it
"designing a floating sheet of pixels"

965
99:59:59,999 --> 99:59:59,999
we want you to see this product for
the pixels you're working off of, for the

966
99:59:59,999 --> 99:59:59,999
screen, for the experiences of the
software's brain team. What that means is

967
99:59:59,999 --> 99:59:59,999
the hardware has to disappear into the
background. It has to fade away, but how?

968
99:59:59,999 --> 99:59:59,999
I remember with the team, how we would
sit and talk every single night where we

969
99:59:59,999 --> 99:59:59,999
had to make the product acoustically very
quiet to keep something in. We also knew

970
99:59:59,999 --> 99:59:59,999
it had to be visually very, very quiet.
And so, how do you do that? Take a look

971
99:59:59,999 --> 99:59:59,999
at these chrome arms, and you can see
them, this is important. These chrome arms

972
99:59:59,999 --> 99:59:59,999
were meant to completely fade into the
background. Now, you see light hitting the

973
99:59:59,999 --> 99:59:59,999
metal, and they look beautiful, and in --
we're proud of that, and the design team

974
99:59:59,999 --> 99:59:59,999
did a incredible job bringing that to
life. But what they really do is they're

975
99:59:59,999 --> 99:59:59,999
meant to reflect the entire environment.
Why? 'Cause when I'm in front of it, when

976
99:59:59,999 --> 99:59:59,999
I'm gaining perspective, or when I'm up
next to it and I'm drawn into what I'm

977
99:59:59,999 --> 99:59:59,999
doing, that's all I should see. The rest
should fade to background. Everything

978
99:59:59,999 --> 99:59:59,999
else should be absorbed behind me. If
I wanted to do a show-me scenario, a

979
99:59:59,999 --> 99:59:59,999
show-you scenario, I can move it any way
I want and just kinda show you whatever

980
99:59:59,999 --> 99:59:59,999
you want, those -- those are those four
floating points and they're critical. Now,

981
99:59:59,999 --> 99:59:59,999
many times, we can read out specs, I can
tell you how performant this machine is,

982
99:59:59,999 --> 99:59:59,999
and it is. And it is -- it is the
phenomenal teams that I've -- no question.

983
99:59:59,999 --> 99:59:59,999
But performance, a lot of times, it's just
more than specs. We do a performance demo,

984
99:59:59,999 --> 99:59:59,999
and you've seen those. But it's more than
specs. It is about keeping you in the

985
99:59:59,999 --> 99:59:59,999
moment, if we're going to have you
creating, if you're going to be producing,

986
99:59:59,999 --> 99:59:59,999
if you want to stay un-interrupted, you
have to find different ways to utilize the

987
99:59:59,999 --> 99:59:59,999
product. One of those could be voice or
conversation. Built into the product

988
99:59:59,999 --> 99:59:59,999
itself, there is a linear micro-ray that
sits on the product. So, I can say from

989
99:59:59,999 --> 99:59:59,999
across the room what I need, whether it's
locked up or not locked up, you can talk

990
99:59:59,999 --> 99:59:59,999
to this device. I think that's pretty cool
'cause for me, I use Cortana all the time,

991
99:59:59,999 --> 99:59:59,999
and it's pretty meaningful. It keeps me
connected to what matters most, like

992
99:59:59,999 --> 99:59:59,999
here's my best example today: Hey Cortana,
add get Mary a gift to my list.

993
99:59:59,999 --> 99:59:59,999
>>Cortana: Okay, I added that to your
list.

994
99:59:59,999 --> 99:59:59,999
>>Panos: Okay, I operate in this function,
so you know it's Mary's birthday today.

995
99:59:59,999 --> 99:59:59,999
She's my wife. It's October 26th, I'm in
New York with all of you fine people,

996
99:59:59,999 --> 99:59:59,999
she's in Seattle, probably watching right
now, so happy birthday. But, to get this

997
99:59:59,999 --> 99:59:59,999
gift was important to me, and to stay
connected was important to me. You see

998
99:59:59,999 --> 99:59:59,999
how I bring it up here, just by calling
Cortana and it integrates perfectly. This

999
99:59:59,999 --> 99:59:59,999
now integrated into Wonder List, which is
really important to me. If you haven't

1000
99:59:59,999 --> 99:59:59,999
tried Wonder List, give it a shot. All
my phones, no matter what platform you

1001
99:59:59,999 --> 99:59:59,999
may be using, all your phones, your
Surface products, any PC, you have Wonder

1002
99:59:59,999 --> 99:59:59,999
List on it, and that list now carries with
me, so I can remember to get Mary a gift.

1003
99:59:59,999 --> 99:59:59,999
I feel like some of you are judging me
because you think I haven't bought Mary

1004
99:59:59,999 --> 99:59:59,999
a gift. This is a demo. And I did get
Mary a gift, uh, and, and it's nice. And

1005
99:59:59,999 --> 99:59:59,999
so, I'm just going to -- it also says I'm
rehearsing for presentation, so just to

1006
99:59:59,999 --> 99:59:59,999
make the point, I've already done that,
too. Okay, that's pretty in Cortana, but

1007
99:59:59,999 --> 99:59:59,999
that same idea to keep you connected or
keep you moving or keep you productive,

1008
99:59:59,999 --> 99:59:59,999
we also integrated a Studio HD camera. We
call it the Surface Studio Camera for a

1009
99:59:59,999 --> 99:59:59,999
reason. We really focus here to bring you
high-end video conferencing, that was the

1010
99:59:59,999 --> 99:59:59,999
goal. We wanted to bring auto exposure
to you, we wanted to make sure we brought

1011
99:59:59,999 --> 99:59:59,999
the perfect face base, rendering of color
to make sure you look great or as good as

1012
99:59:59,999 --> 99:59:59,999
you can, or maybe what it looks like in
real life, I'm sure it's great. and it

1013
99:59:59,999 --> 99:59:59,999
also brings Windows Hello for you and your
family, if you were to use this product

1014
99:59:59,999 --> 99:59:59,999
at home and I think that's pretty 
impactful. Between the camera and the

1015
99:59:59,999 --> 99:59:59,999
mics, to keep you immersed and keep 
moving, I think it's pretty important.

1016
99:59:59,999 --> 99:59:59,999
Now, this is Surface Studio. It's
beautiful. We think you're going to love

1017
99:59:59,999 --> 99:59:59,999
it as is. It's got the best screen in its
class, the performance is going to be

1018
99:59:59,999 --> 99:59:59,999
unmatched, the Cortana and Skype
integration, Microsoft Office coming to

1019
99:59:59,999 --> 99:59:59,999
life on the product, Windows and Office
together have never been better on any

1020
99:59:59,999 --> 99:59:59,999
given single product ever. What do you
think of Surface Studio?

1021
99:59:59,999 --> 99:59:59,999
[applause]

1022
99:59:59,999 --> 99:59:59,999
>>Panos: Okay, we've done this before. 
Surface has always been about more. It was

1023
99:59:59,999 --> 99:59:59,999
never as simple as just a desktop. Pro
was more than a tablet. Book - so much

1024
99:59:59,999 --> 99:59:59,999
more than a laptop. Even Hub, it's more
than just a whiteboard. All of these are

1025
99:59:59,999 --> 99:59:59,999
category-defining products. Why would
Studio be different? Studio is made, made

1026
99:59:59,999 --> 99:59:59,999
to bring out the creator in you, made to
define a new category. It's not just

1027
99:59:59,999 --> 99:59:59,999
another beautiful PC. It is a product
that was made to help get you to your

1028
99:59:59,999 --> 99:59:59,999
most creative point. You. You. Doesn't
matter how you create. I'm going to take

1029
99:59:59,999 --> 99:59:59,999
you back. Do you remember David William
Hearn? Remember last year I talked about

1030
99:59:59,999 --> 99:59:59,999
David William Hearn? He's a composer. He
makes symphonies. He inspires me. What a

1031
99:59:59,999 --> 99:59:59,999
lovely human being. But he makes his
symphonies on Surface. Let's try this.

1032
99:59:59,999 --> 99:59:59,999
Hey Cortana, play David William Hearn.
>>Cortana: Playing David William Hearn.

1033
99:59:59,999 --> 99:59:59,999
>>Panos: Take a listen.

1034
99:59:59,999 --> 99:59:59,999
[music]
>>Panos: Ah, so beautiful. Now do you

1035
99:59:59,999 --> 99:59:59,999
remember? We talked about David. This
is David in his flow, where he's creating

1036
99:59:59,999 --> 99:59:59,999
at his best. He puts his pen to a screen.
The hardware disappears to the background.

1037
99:59:59,999 --> 99:59:59,999
He finds his flow, and he makes beautiful
symphonies. He's a creator, there's no

1038
99:59:59,999 --> 99:59:59,999
doubt. What I think what today's about - 
we're all creators. You don't have to be

1039
99:59:59,999 --> 99:59:59,999
David or that artist or the designer, or
you can be. You could be that office, late

1040
99:59:59,999 --> 99:59:59,999
at night, working, building their own
symphony on a spreadsheet. Or how about

1041
99:59:59,999 --> 99:59:59,999
your teachers? The teachers who may teach
your kids. The impact that they have on

1042
99:59:59,999 --> 99:59:59,999
the world, aren't they creating? Every 
single one of us is a creator. We want

1043
99:59:59,999 --> 99:59:59,999
to use this product to help every one of
us create. Start with your mind, move

1044
99:59:59,999 --> 99:59:59,999
through your heart, let it out your hand,
onto a beautiful screen and into

1045
99:59:59,999 --> 99:59:59,999
someone else's life. This product is about
endless possibilities and pure

1046
99:59:59,999 --> 99:59:59,999
imagination.

1047
99:59:59,999 --> 99:59:59,999
♪[dramatic music]
♪Come with me and you'll be

1048
99:59:59,999 --> 99:59:59,999
♪in a world of pure imagination. 
♪Take a look and you'll see

1049
99:59:59,999 --> 99:59:59,999
♪into your world of imagination.
♪ We'll begin with a spin

1050
99:59:59,999 --> 99:59:59,999
♪travelling in the world of my creation.
♪What we'll see will defy explanation.

1051
99:59:59,999 --> 99:59:59,999
♪[dramatic music]
♪If you want to view paradise,

1052
99:59:59,999 --> 99:59:59,999
♪simply look around and view it.
♪Anything you want to, do it.

1053
99:59:59,999 --> 99:59:59,999
♪Want to change the world?
♪There's nothing to it

1054
99:59:59,999 --> 99:59:59,999
♪♪

1055
99:59:59,999 --> 99:59:59,999
♪There is no life I know
♪To compare with

1056
99:59:59,999 --> 99:59:59,999
♪Pure imagination.
♪Living there, you'll be free

1057
99:59:59,999 --> 99:59:59,999
♪If you truly wish to be.
♪♪

1058
99:59:59,999 --> 99:59:59,999
[applause]

1059
99:59:59,999 --> 99:59:59,999
>>Panos: Now this is Surface Studio.
[applause]

1060
99:59:59,999 --> 99:59:59,999
>>Panos: So, I walked you through it, but
this is really a new way to create, it's a

1061
99:59:59,999 --> 99:59:59,999
new way to produce, it's absolutely a
new way to work. It's meant to turn your

1062
99:59:59,999 --> 99:59:59,999
desk into a studio. That's what it's going
to do. Now, the idea behind it is we

1063
99:59:59,999 --> 99:59:59,999
want you to be able to move effortlessly
between those perspectives of drawing,

1064
99:59:59,999 --> 99:59:59,999
drafting, up to typing, back through so
you can move through your motions and

1065
99:59:59,999 --> 99:59:59,999
nothing gets in your way. It was designed
in a way where this hinge had to come to

1066
99:59:59,999 --> 99:59:59,999
life and there was so much around it, and
those arms that disappear into the

1067
99:59:59,999 --> 99:59:59,999
background, they play this critical role.
There are 80 custom parts in those two

1068
99:59:59,999 --> 99:59:59,999
arms, each having 80, which is critical.
Creating a zero gravity hinge - what does

1069
99:59:59,999 --> 99:59:59,999
that mean? We -- basically means it's
weightless, and that's critical because

1070
99:59:59,999 --> 99:59:59,999
what we have is a 13 pound display with
all its thinness and the aluminum

1071
99:59:59,999 --> 99:59:59,999
enclosure that we talked about, but we 
have to make it as simple as possible.

1072
99:59:59,999 --> 99:59:59,999
You can pick any angle, we have a
counter-spring system in that same base

1073
99:59:59,999 --> 99:59:59,999
we talked about earlier that allows you
to put it in any position you want. And if

1074
99:59:59,999 --> 99:59:59,999
you wanted to draft, and if you wanted
to create and get really into your

1075
99:59:59,999 --> 99:59:59,999
product, we talked about the screen, so
the closer you get to it, the more

1076
99:59:59,999 --> 99:59:59,999
powerful that becomes for you to stay in
it because it is so clear, and that

1077
99:59:59,999 --> 99:59:59,999
clarity was critical. It was critical. So
I'm going to bring us to the Surface Pen

1078
99:59:59,999 --> 99:59:59,999
now. This is one of my favorite devices
on the planet. I think it's making a

1079
99:59:59,999 --> 99:59:59,999
difference in so many people's worlds.
We're seeing pens catch up digitally

1080
99:59:59,999 --> 99:59:59,999
everywhere. I think it's just awesome.
People are writing again. I believe that

1081
99:59:59,999 --> 99:59:59,999
writing pulls out creativity in many of
us, almost all of us. Put your pen to

1082
99:59:59,999 --> 99:59:59,999
paper, and it's meant to be innate. It's
something you have always done, but then

1083
99:59:59,999 --> 99:59:59,999
take Microsoft Office, and let's bring
up that Studio document one more time.

1084
99:59:59,999 --> 99:59:59,999
So I'm going to bring up the Studio
doc, I'm going to walk you through some

1085
99:59:59,999 --> 99:59:59,999
of the technicalities of the Pen here, and
we'll bring that up here for you. So this

1086
99:59:59,999 --> 99:59:59,999
is that same document, try not to
take too many pictures, there's a lot of

1087
99:59:59,999 --> 99:59:59,999
pieces coming together here. But the 
first thing I'm going to do is I'm going

1088
99:59:59,999 --> 99:59:59,999
to zoom out and take a -- just a different
look at the collection of images here.

1089
99:59:59,999 --> 99:59:59,999
I'll probably come here and this is the
design for thermal that we're looking

1090
99:59:59,999 --> 99:59:59,999
at, which is cool. Now, if I want to edit
a document in that real time editing.

1091
99:59:59,999 --> 99:59:59,999
Have you seen this with Word? It's a very
cool way to look at it. I'm going to do

1092
99:59:59,999 --> 99:59:59,999
this in red. You don't actually have to
do anything anymore, the idea where you

1093
99:59:59,999 --> 99:59:59,999
pick up a pen, put it down to paper and
start writing, and remember, put it down

1094
99:59:59,999 --> 99:59:59,999
to paper. This is an eight and a half by
eleven sheet of paper. What makes this

1095
99:59:59,999 --> 99:59:59,999
demo kind of weird is I'm a leftie, so I'm
sorry about that. And, you know, I write

1096
99:59:59,999 --> 99:59:59,999
weird, but I'm just going to show you some
positions so you can kinda understand

1097
99:59:59,999 --> 99:59:59,999
where I'm able to put my arm down and
relax the way I want to. Now this is

1098
99:59:59,999 --> 99:59:59,999
Windows working what we call palm
rejection, where it's so important that

1099
99:59:59,999 --> 99:59:59,999
when you lean on this device and you get
all the way into it, if you're going to

1100
99:59:59,999 --> 99:59:59,999
immerse yourself, nothing wants to bring
you out, and then I write. Now look at the

1101
99:59:59,999 --> 99:59:59,999
latency, meaning speed of the ink coming
out of my Pen. All you can see is the ink

1102
99:59:59,999 --> 99:59:59,999
and how smooth it is, so we'll try it
here. The idea of I'm able to write at

1103
99:59:59,999 --> 99:59:59,999
full speed, the idea behind that is the 
latency we talked about, is about reducing

1104
99:59:59,999 --> 99:59:59,999
it to the least amount of milliseconds so
you could never feel the difference

1105
99:59:59,999 --> 99:59:59,999
between a real pen and ink coming out of
it onto paper to a digital pen and the ink

1106
99:59:59,999 --> 99:59:59,999
coming out. That crossing of the analog,
or the physical and digital world that you

1107
99:59:59,999 --> 99:59:59,999
heard about today is just as real on
these devices, and it's critical because

1108
99:59:59,999 --> 99:59:59,999
it kinda brings us to a pretty cool
space. Now, I"m going to zoom out. I'm

1109
99:59:59,999 --> 99:59:59,999
going to get to the end of this document
because this is really how I work. I'm a

1110
99:59:59,999 --> 99:59:59,999
creator in documents. I know that sounds
weird, but that's what I am. I read a lot,

1111
99:59:59,999 --> 99:59:59,999
I write a lot. That's how I create. Every
night, I do writing. In the morning, we

1112
99:59:59,999 --> 99:59:59,999
have some meetings and I tell my stories
to the team and we inspire products and

1113
99:59:59,999 --> 99:59:59,999
we go drive for as -- the best we can be,
but I do writing and it's -- it's super

1114
99:59:59,999 --> 99:59:59,999
meaningful to me. This document can do the
same thing, but let's just step back and

1115
99:59:59,999 --> 99:59:59,999
look at what Word and Office is doing for
now me editing a document. So this spec is

1116
99:59:59,999 --> 99:59:59,999
meaningful to me. This spec is written by
a gentleman by a name of Peter. He's one

1117
99:59:59,999 --> 99:59:59,999
of our product leaders, and he would have
put this spec together. If I wanted to

1118
99:59:59,999 --> 99:59:59,999
give him feedback or edit something, if
there's something I like, imagine how

1119
99:59:59,999 --> 99:59:59,999
you can just simply scribble and the
entire paragraph knows I'm trying to

1120
99:59:59,999 --> 99:59:59,999
highlight it, and it just comes to life.
Pretty cool, right? Or, Pete, I don't

1121
99:59:59,999 --> 99:59:59,999
like this part of the document, just
scribble it out and it goes away because

1122
99:59:59,999 --> 99:59:59,999
it's not what was intended and the
document just re-flows perfectly, that's

1123
99:59:59,999 --> 99:59:59,999
the power of Microsoft Office and the Pen
and that innate feeling. Pretty cool.

1124
99:59:59,999 --> 99:59:59,999
[applause]
>>Panos: So I'm going to zoom back out

1125
99:59:59,999 --> 99:59:59,999
just a minute so you can see this. I'll
zoom out for you, and I'm going to go

1126
99:59:59,999 --> 99:59:59,999
to the bottom piece. I'm going to write
a note. I wanna show you something new.

1127
99:59:59,999 --> 99:59:59,999
Give me this. Team, I think they like
your product. Do you? What do you guys

1128
99:59:59,999 --> 99:59:59,999
think of this product?
[applause]

1129
99:59:59,999 --> 99:59:59,999
>>Panos: Watch how I just come up to show
you what I wrote, which is cool. I now

1130
99:59:59,999 --> 99:59:59,999
want to introduce you to this thing, 
the Surface Dial. The Surface Dial was

1131
99:59:59,999 --> 99:59:59,999
created as a new form of input. We've
learned a ton over the last several years

1132
99:59:59,999 --> 99:59:59,999
how people are using their Pen and how
they use their other hand to do --

1133
99:59:59,999 --> 99:59:59,999
operate, whether it's touching the screen,
grabbing a mouse, typing, there's so many

1134
99:59:59,999 --> 99:59:59,999
different flows of interaction that
happen. This product was meant to help you

1135
99:59:59,999 --> 99:59:59,999
change that workflow, give you that next
option to help you create even faster.

1136
99:59:59,999 --> 99:59:59,999
Now, we have integrated global controls
into this, which are part of Windows, I

1137
99:59:59,999 --> 99:59:59,999
know that sounds like a lot of words, but
what it means is it's built right into

1138
99:59:59,999 --> 99:59:59,999
Windows. As I hold it down, can you see
right here in the middle of the screen

1139
99:59:59,999 --> 99:59:59,999
if you bring this up? You can see that
here, I have this dial essentially on my

1140
99:59:59,999 --> 99:59:59,999
screen in front of me. This allows me to
select different things within Windows,

1141
99:59:59,999 --> 99:59:59,999
in this sense, I'm going to show you a
new product called Ink Replay. You'll

1142
99:59:59,999 --> 99:59:59,999
notice my ink went away on the screen,
that was purposeful. But watch as I move

1143
99:59:59,999 --> 99:59:59,999
the Dial to the right, as the ink comes
back on the screen. If you can see my

1144
99:59:59,999 --> 99:59:59,999
hand and you see the ink coming to life
behind me, now here's what I love

1145
99:59:59,999 --> 99:59:59,999
about this, I can recreate this ink or I
can take it away at any given time. But

1146
99:59:59,999 --> 99:59:59,999
if the team gets this document and they
want to replay my emotion, you can see

1147
99:59:59,999 --> 99:59:59,999
it because it came out of my hand. If I
had typed that message, you would not

1148
99:59:59,999 --> 99:59:59,999
have the inner pieces of what came with
it. Those three exclamation points may not

1149
99:59:59,999 --> 99:59:59,999
look the same, the writing may have looked
faster or slower, which is important. let

1150
99:59:59,999 --> 99:59:59,999
me show you another cool trick. If I just
come here, this product comes to life

1151
99:59:59,999 --> 99:59:59,999
with the scroll wheel. So as I scroll,
can you see this flipping? Just moving

1152
99:59:59,999 --> 99:59:59,999
my hand and flipping through. Showing you
how the device works off the screen and

1153
99:59:59,999 --> 99:59:59,999
we're going to show you how it works on
the screen in just a minute, but if you

1154
99:59:59,999 --> 99:59:59,999
have a Surface Pro 3, if you have a
Surface Pro 4, if you have a Surface

1155
99:59:59,999 --> 99:59:59,999
Book, this mode of interaction is for you,
too, so don't worry, if you already have

1156
99:59:59,999 --> 99:59:59,999
one of those, you can grab a Surface Dial,
you can turn up or going, turn it down,

1157
99:59:59,999 --> 99:59:59,999
change the brightness, scroll through
your document, like I do here, you can

1158
99:59:59,999 --> 99:59:59,999
do all the magical things that the Dial
does for you to help you create. Now in

1159
99:59:59,999 --> 99:59:59,999
a world where I enter my creations in
Word, there are others out there that

1160
99:59:59,999 --> 99:59:59,999
start their creations in Word. I have a
dear friend here who's got an awesome

1161
99:59:59,999 --> 99:59:59,999
set of, uh, pieces in comic book world,
if you will, he calls them Motion Books,

1162
99:59:59,999 --> 99:59:59,999
please give a warm welcome to Ben, the
Madefire CEO. Hey, Ben.

1163
99:59:59,999 --> 99:59:59,999
[applause]

1164
99:59:59,999 --> 99:59:59,999
>>Ben: Hey, Panos. Good to be here, man.
>>Panos: Here you guy, man. Oh, you got

1165
99:59:59,999 --> 99:59:59,999
your own Pen?
>>Ben: I'm good.

1166
99:59:59,999 --> 99:59:59,999
>>Panos: Alright.
>>Ben: Thank you. Madefire's all about

1167
99:59:59,999 --> 99:59:59,999
storytelling, and in particular, comics.
We love comics because they're such a

1168
99:59:59,999 --> 99:59:59,999
powerful storytelling format. They're
literally words and pictures. We've

1169
99:59:59,999 --> 99:59:59,999
built a platform that enables anyone to
make a digital book we call a Motion Book.

1170
99:59:59,999 --> 99:59:59,999
And Motion Books have motion, sound, and
depth. And to create a Motion Book, it's

1171
99:59:59,999 --> 99:59:59,999
really important to have a digital work
flow. And I'd like to show you how taht

1172
99:59:59,999 --> 99:59:59,999
works on Studio. So here we go, let me
get into my Studio here. Great, got my

1173
99:59:59,999 --> 99:59:59,999
Pen. So I make a book called Mono, which
is about an ape-human, of course, don't

1174
99:59:59,999 --> 99:59:59,999
we all? And my first step is to write the
script, so I'm going to jump into Word

1175
99:59:59,999 --> 99:59:59,999
here. This is my Mono script. I'm pretty
happy with my script. I'm just going

1176
99:59:59,999 --> 99:59:59,999
to pick my Pen and I'm going to focus on
this area, close-up of Mono, hopefully

1177
99:59:59,999 --> 99:59:59,999
you can see that. And the step after the
script is to work on thumbnails. And

1178
99:59:59,999 --> 99:59:59,999
thumbnails are a sketch of the action, so
I'm moving from Word to Pictures, so I'm

1179
99:59:59,999 --> 99:59:59,999
going to put in, uh, Mono here. So, I'm
going to put in his, uh, shoulder, his

1180
99:59:59,999 --> 99:59:59,999
back, bit of a neck, and his face. He's 
a pretty hairy guy, so there we go. Bit

1181
99:59:59,999 --> 99:59:59,999
of an eye here, there a nose, and mouth,
ah, that's not too bad. And, I've got a

1182
99:59:59,999 --> 99:59:59,999
caption, which I'm going to pop up here.
And I've got a dialogue, which I will put

1183
99:59:59,999 --> 99:59:59,999
here. So I'm pretty happy with that, and
here, it's very simple to do, but

1184
99:59:59,999 --> 99:59:59,999
previously, I would be writing in Word,
I'd be printing out onto paper, I'd be

1185
99:59:59,999 --> 99:59:59,999
finding a pencil, I'd be drawing my
thumbnails, I'd probably rewrite, reprint,

1186
99:59:59,999 --> 99:59:59,999
staple, un-staple. I've been known to lose
my pages, and ultimately, I'd be scanning

1187
99:59:59,999 --> 99:59:59,999
all of that back in, in order to get back
to here and back into my work flow.

1188
99:59:59,999 --> 99:59:59,999
I have none of that problem when I'm
working on Studio. So, my next stage is

1189
99:59:59,999 --> 99:59:59,999
art. So, to tackle my art in layers, I'm
in Photoshop, which is a fantastic place

1190
99:59:59,999 --> 99:59:59,999
to do this, and this is my pencil stage.
You can see that. And, I'm going to go up

1191
99:59:59,999 --> 99:59:59,999
to my 2D pencil and my pencil layer, and
here, I'm already thinking about, uh,

1192
99:59:59,999 --> 99:59:59,999
Mono's expression. He's not too happy
because he's being chased, so let's just

1193
99:59:59,999 --> 99:59:59,999
get a nice grumpy drawing, and the mouth
is very important. There, it's kinda

1194
99:59:59,999 --> 99:59:59,999
working. And, he's got a strong cheekbone,
let's get that in. And I want to get a

1195
99:59:59,999 --> 99:59:59,999
sense of where his hairline is, and this
is the strong jaw. So, I'm pretty happy

1196
99:59:59,999 --> 99:59:59,999
with that. And, my next stage is to go
to my Inks, and Inking is all about

1197
99:59:59,999 --> 99:59:59,999
layering the blacks. And, here I'm
going to pick this brush that I love,

1198
99:59:59,999 --> 99:59:59,999
which is my bone-dry brush. And, we can
have some fun. First, I want to get this

1199
99:59:59,999 --> 99:59:59,999
mark in here, so let's just see if that's
working, so semi--strong expression. And,

1200
99:59:59,999 --> 99:59:59,999
we can have some fun with Dial. And I
can go in here, and really show you what

1201
99:59:59,999 --> 99:59:59,999
I'm up to, which is nice to see it big.
So, what I love about this brush is like

1202
99:59:59,999 --> 99:59:59,999
a dry brush. So, it's a bit like a dip
pen, very good for doing this hairy guy,

1203
99:59:59,999 --> 99:59:59,999
and, I can get a bit of, uh, the shape
going on his, uh, jaw, and we come

1204
99:59:59,999 --> 99:59:59,999
right in. What I love is Panos talked
about how there's no lag. That's a really

1205
99:59:59,999 --> 99:59:59,999
immediate, so I can -- and I can really
modulate and do my strokes here. So, as I

1206
99:59:59,999 --> 99:59:59,999
come back out, I get a sense of that. And,
I'm pretty happy. I'd like to make him a

1207
99:59:59,999 --> 99:59:59,999
touch more feisty, so here we go. And, my
next step is my color. Now, for the color,

1208
99:59:59,999 --> 99:59:59,999
I'm actually going to pop this up, and we
can have a look at it. We can get some

1209
99:59:59,999 --> 99:59:59,999
perspective, and for me, color is about
the mood, the lighting, the atmosphere,

1210
99:59:59,999 --> 99:59:59,999
the texture. And it's really good to just
sorta stand back at this stage and just

1211
99:59:59,999 --> 99:59:59,999
have a look at it. This canvas is just
huge, you can get totally lost in there.

1212
99:59:59,999 --> 99:59:59,999
And we talked about color, TrueColor, it's
so rewarding to see my color on this

1213
99:59:59,999 --> 99:59:59,999
device. So, I'm happy with my script,
I'm happy with my art. My art's all been

1214
99:59:59,999 --> 99:59:59,999
in one place. Now, I can publish my book.
So, I'm going to go into Madefire.

1215
99:59:59,999 --> 99:59:59,999
Madefire works with any browser, here, I'm
in Edge. And we've got on the left-hand

1216
99:59:59,999 --> 99:59:59,999
side, got layers, we've got our
Photo-shopped file in the middle, we've

1217
99:59:59,999 --> 99:59:59,999
got time, and I'm just going to check my
sequence here. So we're establishing Mono.

1218
99:59:59,999 --> 99:59:59,999
We've got our caption and our dialogue.
That's working. And my next sequence is

1219
99:59:59,999 --> 99:59:59,999
looking pretty good, so I'm ready to hit
publish. Here's where I publish my Motion

1220
99:59:59,999 --> 99:59:59,999
Book into the Madefire app. This is the
Madefire App in Windows 10. Would you

1221
99:59:59,999 --> 99:59:59,999
like to have a look at this? [laughs]
Okay, so I'm going to pop this around,

1222
99:59:59,999 --> 99:59:59,999
and let's see how this comes to life.
♪ [quiet piano music]

1223
99:59:59,999 --> 99:59:59,999
[explosion]
♪ [dramatic music]

1224
99:59:59,999 --> 99:59:59,999
♪ 
[siren]

1225
99:59:59,999 --> 99:59:59,999
[shot]
♪ [electronic music]

1226
99:59:59,999 --> 99:59:59,999
>>Ben: It's cool to see it up here, I
have to say.

1227
99:59:59,999 --> 99:59:59,999
[applause]

1228
99:59:59,999 --> 99:59:59,999
>>Ben: Thank you.
[glass breaking]

1229
99:59:59,999 --> 99:59:59,999
>>Ben: It's amazing to me that Studio
makes it possible to have my entire

1230
99:59:59,999 --> 99:59:59,999
creative process in one place. It's an
incredible thing for creators and

1231
99:59:59,999 --> 99:59:59,999
storytellers and certainly for making
Motion Books on Madefire. Thank you.

1232
99:59:59,999 --> 99:59:59,999
[applause]
>>Ben: Thanks, Panos.

1233
99:59:59,999 --> 99:59:59,999
>>Panos: That was very cool, bro, that was
super cool. That was cool. That's cool. So

1234
99:59:59,999 --> 99:59:59,999
you saw how Studio changes the way I work,
how I create and, and it has been a

1235
99:59:59,999 --> 99:59:59,999
phenomenal product to do so. You can see
how it's changing how Ben works. Now we

1236
99:59:59,999 --> 99:59:59,999
have a ton of other partners we've been
working with to bring Studio to life, and

1237
99:59:59,999 --> 99:59:59,999
to bring the Surface Dial specifically to
life, and that mode of interaction between

1238
99:59:59,999 --> 99:59:59,999
the tow. There's a company by the name of
Mental Canvas, there's been some images

1239
99:59:59,999 --> 99:59:59,999
around here. It's a pretty interesting
company, it's awesome. Julie Dorsey is

1240
99:59:59,999 --> 99:59:59,999
the CEO. Uh, it's this true example of
where the software was built specifically

1241
99:59:59,999 --> 99:59:59,999
for this device. This is a drawing you're
looking at. This is Screen Studios, this

1242
99:59:59,999 --> 99:59:59,999
is exactly where we are. And you can see
all the dimensions in the drawing where

1243
99:59:59,999 --> 99:59:59,999
the line's coming out of this thing, and
it's pretty beautiful. And it's an image

1244
99:59:59,999 --> 99:59:59,999
that it comes to life only on something
where you are able to put the Pen down,

1245
99:59:59,999 --> 99:59:59,999
the Dial down, and start creating on a
product like Mental Canvas. You're going

1246
99:59:59,999 --> 99:59:59,999
to meet Julie later, when you go down to
the workshop. You'll be able to see all

1247
99:59:59,999 --> 99:59:59,999
the details of what she does, and many
of our other partners. One of the things

1248
99:59:59,999 --> 99:59:59,999
that we learned here, with Dial, that
really kinda inspired us, was the fact

1249
99:59:59,999 --> 99:59:59,999
that when a developer, a designer, a
creator, or even somebody who sits down

1250
99:59:59,999 --> 99:59:59,999
to edit through documents and wants to
move faster, the idea where both of you

1251
99:59:59,999 --> 99:59:59,999
hands are engaged, one on the Surface
Dial, the other with the Pen, and you're

1252
99:59:59,999 --> 99:59:59,999
in mode, and you're immersed, and you're
flowing. It's, it's very, very intense

1253
99:59:59,999 --> 99:59:59,999
and you can get so much out of it. We then
took a few minutes working with our

1254
99:59:59,999 --> 99:59:59,999
developers to put a small vignette
together, so you can see what's happening

1255
99:59:59,999 --> 99:59:59,999
with the Surface Studio and the Surface
Dial. Take a quick look.

1256
99:59:59,999 --> 99:59:59,999
♪ [gentle music]
>>Man: When I saw Surface Studio for the

1257
99:59:59,999 --> 99:59:59,999
first time, the jaw drops a little bit.
>>Woman: The Surface Dial with the Studio,

1258
99:59:59,999 --> 99:59:59,999
there's just this magic that takes place.
>>Man 2: It's definitely redefining the

1259
99:59:59,999 --> 99:59:59,999
concept of desktop.
♪ [upbeat music]

1260
99:59:59,999 --> 99:59:59,999
>>Miles: Sketchable is principly designed
for Pen and touch input. The Surface

1261
99:59:59,999 --> 99:59:59,999
Studio fits it to a T. With the Surface
Studio, what I saw immediately was the

1262
99:59:59,999 --> 99:59:59,999
size of the screen. Whatever you're doing,
if you're trying to be productive,

1263
99:59:59,999 --> 99:59:59,999
realistically, it maters. The really
special thing about the Surface Dial is

1264
99:59:59,999 --> 99:59:59,999
when we can change the color while you're
painting, without even picking up the tip.

1265
99:59:59,999 --> 99:59:59,999
That's not just as good as real life, it's
better.

1266
99:59:59,999 --> 99:59:59,999
>>Don: At Librium Software, we make
solutions for the architecture,

1267
99:59:59,999 --> 99:59:59,999
engineering, and construction industries.
With the Surface Studio, you really have

1268
99:59:59,999 --> 99:59:59,999
a new collaborative way of interacting
with documents.

1269
99:59:59,999 --> 99:59:59,999
>>Peter: It is essentially the same
anglle as the drafting table. You're more

1270
99:59:59,999 --> 99:59:59,999
immersed in the technology once you're
down in the Studio mode. With the Dial,

1271
99:59:59,999 --> 99:59:59,999
there's an offscreen and onscreen
presence, and so, I can work however

1272
99:59:59,999 --> 99:59:59,999
makes sense to me.
♪ [orchestral music]

1273
99:59:59,999 --> 99:59:59,999
>>Julie: Mental Canvas combines free-
hand drawing with 3D capabilities. You

1274
99:59:59,999 --> 99:59:59,999
could draw on a canvas, but then you
can also project your strokes into space.

1275
99:59:59,999 --> 99:59:59,999
With Surface Studio, you just get this
really fluid experience of creation that's

1276
99:59:59,999 --> 99:59:59,999
just not possible anywhere else.
>>Man: The experience so far has been

1277
99:59:59,999 --> 99:59:59,999
seamless. It's going to change the way
that people do work at their desk.


1278
99:59:59,999 --> 99:59:59,999
>>Julie: Once you start to use it, you
don't feel like you're working with a

1279
99:59:59,999 --> 99:59:59,999
computer anymore, you feel like the
computer's serving you, rather than the

1280
99:59:59,999 --> 99:59:59,999
other way around.
♪ ♪

1281
99:59:59,999 --> 99:59:59,999
>>Panos: That's absolutely incredible.
[applause]

1282
99:59:59,999 --> 99:59:59,999
>>Panos: It's incredible to see. It's
incredible to see how the Dial brings this

1283
99:59:59,999 --> 99:59:59,999
product to life, how it changes the way
you can think about product like this.

1284
99:59:59,999 --> 99:59:59,999
It's a product you can pre-order today.
If you want to experience it, which I

1285
99:59:59,999 --> 99:59:59,999
think a lot of people may, get out to the
Microsoft store, any Microsoft store,

1286
99:59:59,999 --> 99:59:59,999
tomorrow, and the Surface Studio will
be there, get your hands on it, get close

1287
99:59:59,999 --> 99:59:59,999
to it, get close up to that screen. Now,
for $3,000, it's an incredible value. It's

1288
99:59:59,999 --> 99:59:59,999
for the creators and the professionals
out there. But, it's also for anyone who

1289
99:59:59,999 --> 99:59:59,999
wants to replace multiple monitors, or
somebody who uses a pad for just writing.

1290
99:59:59,999 --> 99:59:59,999
It's got so much opportunity. I can't wait
for you guys to get your hands on it. I

1291
99:59:59,999 --> 99:59:59,999
just can't. I want you to get your hands
on this product. Now it's available in

1292
99:59:59,999 --> 99:59:59,999
limited quantities this holiday, so if you
do want to get your hands on the product,

1293
99:59:59,999 --> 99:59:59,999
you, uh, you better do that pretty
quickly. This is a product that I believe,

1294
99:59:59,999 --> 99:59:59,999
that we believe truly brings out the
Creator in all of us. I think it's going

1295
99:59:59,999 --> 99:59:59,999
to enable each and every one of us to
achieve more, and with that, I would

1296
99:59:59,999 --> 99:59:59,999
like to welcome Satya.
[applause]

1297
99:59:59,999 --> 99:59:59,999
>>Satya: Thank you. Thank you Panos. It's
fantastic to be here in New York City.

1298
99:59:59,999 --> 99:59:59,999
What you saw today is the magic we can
create when we take that most malleable

1299
99:59:59,999 --> 99:59:59,999
of resources, software, mix it with
hardware innovation, and birth new

1300
99:59:59,999 --> 99:59:59,999
computers and new computing experience.
But more importantly, it is about

1301
99:59:59,999 --> 99:59:59,999
empowering everyone with a new set of
tools. Creating a new platform of

1302
99:59:59,999 --> 99:59:59,999
opportunity for everyone. Each of us has
an innate desire to create, to connect,

1303
99:59:59,999 --> 99:59:59,999
to express. That's what makes us human.
This is what the first computers were

1304
99:59:59,999 --> 99:59:59,999
designed to do, to help people get more
done and more productive. The last ten

1305
99:59:59,999 --> 99:59:59,999
years, our industry has seen the emergence
of a variety of new technologies, social

1306
99:59:59,999 --> 99:59:59,999
networks, devices, applications, services.
Much of that innovation has been slanted

1307
99:59:59,999 --> 99:59:59,999
towards consumption, helping us consume
more information and media in different

1308
99:59:59,999 --> 99:59:59,999
formats. That technology absolutely has
a place in our lives and it should

1309
99:59:59,999 --> 99:59:59,999
rightfully be celebrated. However, I
believe that the next ten years will be

1310
99:59:59,999 --> 99:59:59,999
defined by technology that empowers
profound creation. At Microsoft, our

1311
99:59:59,999 --> 99:59:59,999
mission is to empower every person and
every organization on the planet to

1312
99:59:59,999 --> 99:59:59,999
achieve more. We are the company that
stands for the builders, the makers, the

1313
99:59:59,999 --> 99:59:59,999
creators. That's who we are. Every choice
we make is about finding that balance

1314
99:59:59,999 --> 99:59:59,999
between consumption and creative
expression. I'm inspired by what I see in

1315
99:59:59,999 --> 99:59:59,999
the Minecraft generation, who view
themselves not as players of a game, but

1316
99:59:59,999 --> 99:59:59,999
as creators of new worlds that they dream
up. When we think about the future of

1317
99:59:59,999 --> 99:59:59,999
computers and computing, we think about
this generation, and everyone who's

1318
99:59:59,999 --> 99:59:59,999
inspired by them, the new forms of
creativity, the expression that we can

1319
99:59:59,999 --> 99:59:59,999
unleash. This is what motivates us with
Windows 10. As we pursue our ambition

1320
99:59:59,999 --> 99:59:59,999
to bring more personal computing into
our lives, we're building Windows for

1321
99:59:59,999 --> 99:59:59,999
each of us. One that pushes the boundaries
on input and output modalities, enabling

1322
99:59:59,999 --> 99:59:59,999
people to write, speak, see, touch,
experience computing in new ways. With

1323
99:59:59,999 --> 99:59:59,999
Surface, we're creating a new category
that transforms your desk into a creator's

1324
99:59:59,999 --> 99:59:59,999
studio, a tool for creation, connection, 
and expression. We're also bringing

1325
99:59:59,999 --> 99:59:59,999
together Windows with Office, Windows with
gaming, all as cloud-connected, AI

1326
99:59:59,999 --> 99:59:59,999
enhanced, trusted experiences that span
all of your devices. What you also saw

1327
99:59:59,999 --> 99:59:59,999
today was the birth of a new medium, a
future where we can move from two-

1328
99:59:59,999 --> 99:59:59,999
dimensional constructs to 3D. From 3D
objects to Holograms and from Holograms

1329
99:59:59,999 --> 99:59:59,999
to mixed reality. We think of mixed 
reality as that ability to seamlessly

1330
99:59:59,999 --> 99:59:59,999
share experiences across your digital and
analog worlds. Scanning a sandcastle in

1331
99:59:59,999 --> 99:59:59,999
the real world, making it a 3D object in 
the virtual world, sharing it,

1332
99:59:59,999 --> 99:59:59,999
transforming it, placing it back in the
real world as a hologram. We are

1333
99:59:59,999 --> 99:59:59,999
democratizing this new medium of
mixed reality for everyone. We want the

1334
99:59:59,999 --> 99:59:59,999
artists, the musicians, the architects,
the students, the gamers, the builders,

1335
99:59:59,999 --> 99:59:59,999
the makers, everyone who creates, all of
us, to help bring this mixed reality

1336
99:59:59,999 --> 99:59:59,999
medium to life. We want to empower
people, from playing games to broadcasting

1337
99:59:59,999 --> 99:59:59,999
games, from watching the broadcast to
interacting with the broadcast. From

1338
99:59:59,999 --> 99:59:59,999
capturing 3D to designing in 3D, from
creating a 3D object to sharing a 3D

1339
99:59:59,999 --> 99:59:59,999
object as a hologram. From a silo-
digital-analog world to a new immersive

1340
99:59:59,999 --> 99:59:59,999
mixed reality world. To close, I want to
go back where we started this morning.

1341
99:59:59,999 --> 99:59:59,999
What permeates throughout all of this is
that ultimately, technology is just a

1342
99:59:59,999 --> 99:59:59,999
tool in the hands of humanity, a tool
that helps amplify our ingenuity and

1343
99:59:59,999 --> 99:59:59,999
creativity. New computing medias do not
take shape by technology alone. It is up

1344
99:59:59,999 --> 99:59:59,999
to the creators to seize the moment and
bring technology to life. We're at this

1345
99:59:59,999 --> 99:59:59,999
point in our industry, in our history,
that a new computing platform and a

1346
99:59:59,999 --> 99:59:59,999
new computing medium can empower
profound creation. One of my favorite

1347
99:59:59,999 --> 99:59:59,999
poets, Reina Maria Rilke, captures it
best: The future enters into us and

1348
99:59:59,999 --> 99:59:59,999
transforms itself in us long before it
happens. It is for each of us collectively

1349
99:59:59,999 --> 99:59:59,999
to imagine the future, create it, and let
ourselves be transformed by it. Thank

1350
99:59:59,999 --> 99:59:59,999
you all very very much. Thanks.
[applause]

1351
99:59:59,999 --> 99:59:59,999
♪ [clarinet music]

1352
99:59:59,999 --> 99:59:59,999
>>Narrator: The spirit of creativit lives
in all of us. It compels us to move

1353
99:59:59,999 --> 99:59:59,999
forward.
♪ So tell me do you love someone?

1354
99:59:59,999 --> 99:59:59,999
♪ I'm losing all the time I had.
>>Woman: I paint with colors.

1355
99:59:59,999 --> 99:59:59,999
♪ I never had to know about the other
♪ Know about the other side.

1356
99:59:59,999 --> 99:59:59,999
>>Man: I paint with numbers.
>>Woman: I paint with words.

1357
99:59:59,999 --> 99:59:59,999
♪ [upbeat music]
>>Girl: I sculpt in 3D.

1358
99:59:59,999 --> 99:59:59,999
>>Man: I sculpt in code.
>>Man: I sculpt young minds to go

1359
99:59:59,999 --> 99:59:59,999
further.
♪ [upbeat music]

1360
99:59:59,999 --> 99:59:59,999
>>Woman: I design skyscrapers.
>>Boy: I design new worlds.

1361
99:59:59,999 --> 99:59:59,999
>>Girl: I share ideas.
>>Woman: I share experiences.

1362
99:59:59,999 --> 99:59:59,999
♪ [music playing throughout]
>>Woman: I compose symphonies of

1363
99:59:59,999 --> 99:59:59,999
music.
>>Man: I compose symphonies of science.

1364
99:59:59,999 --> 99:59:59,999
>>Narrator: What we create is more than
just our work. It is our passion.

1365
99:59:59,999 --> 99:59:59,999
Microsoft helps you turn that passion
into reality with technology that is

1366
99:59:59,999 --> 99:59:59,999
personal, magical, and intuitive, so
nothing comes between you and your ideas.

1367
99:59:59,999 --> 99:59:59,999
Welcome to a world where every person
is empowered to achieve more.

1368
99:59:59,999 --> 99:59:59,999
♪ So tell me do you love someone?
>>Narrator: And every idea can make an

1369
99:59:59,999 --> 99:59:59,999
impact.
♪Oh, oh, oh, oh, oh