>>Nathan: When you build features for
people that have a range of abilities, you
end up making something that works for
everybody.
>>Kelly: For me, one of the amazing things
even today after 15 years of Microsoft, is
how we're inventing new experiences.
>>Brett: When we sat down, we're focusing
on using vision or no vision, we decided
really, we need to work on performance.
To start narrating, we're going to go down
to the Windows key and press enter.
>>Computer: Windows. Start Windows. Search
box. [indistinct]
>>Kelly: So right now, we're at about 80%
of capacity upon entering co-speak.
This is about how I would use my computer
>>Computer: [indistinct]
>>Kelly: That probably sounds like
gibberish, but, I mean, once you get used
this, it's pretty clear.
>>Brett: One of the things that we spend
a lot of time looking at is how do you
really help develop or be immersed in what
it means to be blind. We built in the
developing mode a narrator.
>>Computer: Cancel. Shift. Developer
mode enabled.
>>Brett: So you can see that we've ordered
the screen so we press H to jump to the
first heading.
>>Computer: Heading level 1 Go to Bing
homepage.
Brett: And it will kind of immerse you in
what it feels like to not see right.
>>Computer: Click down to change to
suggestions view.
>>Kelly: Across many applications, when
you're typing, whether it's weather, news,
Cortana, you're getting search suggestions.
>>Computer: Fond du Lac, one of one,
selected.
>>Kelly: It's the first time that we're
building that level of accessibility into
both our screen and our applications.
>>Anne: I'm going to flag this message
>>Computer: Contact delete button. Move
button. Save Flag mode.
>>Nathan: Xbox looked closely at how we
can diversify how people represent
themselves. And so, we can see a new set
of avatars so that somebody can select
an avatar that looks more closely to
themselves.
>>Charles: So with Windows 10, we actually
really wanted to do our part and make
accessibility great.
>>Computer: Enter. Of.
>>Sean: Whether they need a screen reader,
whether it's high contrast, whether it's
keyboard only.
>>Computer: Add level 3. Draggable.
>>Yan: It was really about making it more
use-able and more intuitive for all of our
users.
>>Nathan: So in the future, I think the
key is really matching the ability of the
technology to the ability of the person,
so everybody can participate.
[music]
[applause]
>>Terry: Hello. Thank you. Thanks so much
for being with us here today. You know,
I've seen that video a few times now, and
every single time I watch it, I feel so
lucky to be part of this tech industry
because what unites all of us is this
driving belief that technology can
actually serve each of us. The triumph of
truly human-led design, like you just saw,
is that each of us gets to reap the
benefits of technology, that each of us is
included and welcome, and that each of us
can make our mark on the world. I'm so
incredibly proud of our team for throwing
their personal passion, their experience,
and their very best creativity into each
success and new innovation. At Microsoft,
we challenge each of our software
developers and hardware designers, each of
our artists and audio team, each of our
production and quality designers to
deliver our mission: to empower every
person and every organization on the
planet to achieve more. I'm Terry Myerson
and I lead the Windows and Devices team of
Microsoft, and I'm so excited to show you
what we've been working on. When we think
about the billion people all around world
using Windows, we realize each of us is
so multi-dimensional. Each of us has
different interests and talent, careers
and goals. Each of us is multi-layered.
Think about yourself. You may be a gym
rat and a gamer, a student and a
professional, an artist and an architect,
a fantasy football player and a soccer
dad. You might be someone who invents
solutions that assure accessity, or makes
art out of this driving need to make the
world a better place. What unites all of
us is that we are creators of our
individual lives. As creators, we need
technology that spans all facets of our
lives, with work and play. And we're truly
inspired by every person using our
products. Consider Sief. He's a college
freshman in Bangladesh, a computer
programmer, a cyclist, and a total
Windows 10 super fan. I mean, seriously,
when Sief was just 15 years old, he joins
the Windows Insiders program and starts
emailing me daily with his ideas for how
to improve Windows. So, I wasn't surprised
that just recently, he and his two
classmates just used their Surface and
Windows 10 laptops to enter the United
Nations Shake it Out contest to help
people in the earthquake-prone areas in
India. These are creators who are using
technology to build a better world for all
of us. Or, consider Carrie. She's a
10-year-old girl, a soccer player, a gamer
and a cancer survivor. Her father reached
out to us on LinkedIn and shared that
Xbox was a brilliant part of her
recuperation. She didn't just play Xbox1
to occupy herself. She played Fifa, Forza,
Minecraft with her friends to strengthen
her friendships while recovering from her
treatment. This is a creator who is
building a community with technology. And
then there's Pearson Education. A textbook
publisher and a pioneer in personalized
learning. So Pearson is using Microsoft
hololens, the world's first fully
self-contained holographic computer to
create cutting edge programs that span
education of high school students in
science to training nurses on holographic
patients. This is a creator who is
building revolutionary new ways to
to educate all types of students. So
however many layers represent you,
whatever hats you wear, wherever you work,
wherever you refuel yourself, we build
Windows to be your place to create and
play. Windows is your think tank, your
office, your studio. It's your archive,
gallery, workshop. It's your arena. It's
your sanctuary, and above all, Windows
is your kitchen table where everything
just gets done. With Windows, we want to
create real depth at both ends of the
human experience, how we work, and how
we play, alone and together. With the
initial voices of Windows 10, we began
laying the foundation with Windows Ink,
Pen, with Windows Holographic and
Hololins, with Xbox on Windows 10. And
because we understand that your
information is digital treasure in this
online world, we'll be continuously
updating Windows to secure your identity,
your information, and your devices. Today,
we are so humbled by you, the over 400
million people that are now using Widnows
10. That's over 600 people who chose
Windows 10 every minute of every hour of
every day for the last year, and have
spent over 200 billion hours of their
lives on Windows 10. That's as if there's
been a 500% increase in gaming on Windows
10, and there are now 3 times as many
developers building apps for Windows 10.
And because we're so inspired by Sief,
Carrie, Pearson, and countless other
creators who rely on Windows 10, we've
set an even bolder ambition: 15 months and
400 million users later, we are going
to multiply your productivity with
creativity. We're going to magnify
gaming with state-of-the-art
competitions. So, today, I'm so excited
to announce the next release of Windows 10
that will ship this coming spring, for
free, to every Windows 10 device, whether
you own one now, or buy a great new one
this holiday, you're going to find
unparalleled new ways to create and
play. You're going to find new experiences
that place your most important people
right at the center of your digital life,
and you're going to find new experiences
for the creator in everyone. And that is
why we have named this release the
Windows 10 Creators Update.
[applause]
Now, as much as I wanted to show you
everything in the update, there's just too
much innovation to walk through this
morning, so we're going to focus on the
three most important areas in the Creators
update. First, we're expanding our vision
for mixed reality, which includes virtual
reality, augmented reality, and
holographic computing, with 3D for
everyone. So each of us can create, share,
and experience 3D and mixed reality.
Second, gamers can experience the best
of orkay gaming in any game broadcasting.
And third, everyone will have a faster way
to connect and share with the people who
matter most - their family, their friends,
their collaborators, and fellow gamers.
Let's take a look at the first -
empowering everyone to be a 3D creator.
Microsoft Office on Windows has always
stood for helping you be your most
productive self. We're the silent partner,
always working in the background, so you
can get the work that matters the most
done. Today, for most of us, productivity
is defined by 2D emails, documents,
spreadsheets, and slides. We think in 2D.
We grew up with 2D color by numbers. We
output 2D. Yet, the next generation is
growing up with 3D right from the start.
Last month, I attended Minecon, our
annual Minecraft event with 14,000
attendees. I watched thousands of kids
interact fluently with their 3D Minecraft
world, editing in 3D with ease, moving
around in 3D world as naturally as we
scroll through a document. With the
Creator's update, we asked ourselves,
"What can Windows do to unleash the 3D
creator within each of us? How can we
help you use 3D to think new thoughts? To
gain new insights? To accelerate new
learning?" Please welcome Megan, our
product leader, who has been pioneering
our 2D to 3D journey within Microsoft
to show you the possibilities with the
Windows 10 Creators Update.
[applause]
>>Narrator: Creativity. I guess you can
say we've been at it for quite some
time. What begins as the tiniest flicker
of an idea has the power to evolve into
something you'd never expect. Everyday,
you get the chance to look around and
wonder, "What if?" How can we bring our
ideas to life? Creativity is a part of us.
It's woven right into our DNA. Once we
allow our boldest ideas out, they can find
their place in the world. And our world
is three-dimensional, full of perspective,
shape, and depth. So, isn't it time we
started using all of those dimensions?
3D helps us to see more, to create more,
to understand each other. Technology is
my canvas and my source for inspiration.
Now, it's given me a place for new ideas
to take shape. 3D means sharing with one
another in a totally different way. We've
always been creators, and our next
evolution is here. Imagine what you'll do.
[applause]
>>Megan: Humanity's progress has always
been marked by our creativity. Creativity
is a fundamental human need. We create to
evolve as a species, to express our
biggest ideas. We create to solve problems
and we create to tell our stories and
stimulate our minds. At Microsoft, we
believe if we can empower the world with
3D, we will unlock a new era of creativity
that can enhance your ideas and your
storytelling. A new era of innovation
that allows you to work seamlessly across
your screen and into the physical world
around you. A new era of computing that
enables each and every person on the
planet to achieve more. I'm Megan Saunders
and today, we're going to show you how
anyone can create, share, and experience
3D. I"m proud to announce that the Windows
10 Creators Update, 3D is for Everyone.
[applause]
Now, everyone is a big goal, so where do
we begin? Let's take a look at a video
featuring our next generation of creators.
>>Teacher: Come on in, take a seat.
>>Student: When I first heard 3D, I was
like, "It'll probably be really harder,
like bubble letters," but when I saw this,
I was like, "Whoa, look at that."
>>Woman: Whoa, look at it. It just popped
in
>>Girl: Yeah, wow!
>>Woman: Love how they added those clouds.
We think that if we can enable the
creation of 3D content easily for people,
that we can unlock a whole new ability
for the way that they can create and the
way that they can learn new things.
>>Female Student: It's just, it's a lot
more accessible, and it feels more modern.
You just, you don't have to be an expert
because literally, in like 5 minutes or
less, I was just making whatever I want.
>>Male Student: Other 3D programs have,
like, giant tool bars at the top, and it's
hard to find just one thing to do. This
is click on the object and all of the
options just pop up instantly.
>>Male Student 2: To be able to mix
2D images with 3D images. So, I took a
picture of myself, a little selfie, and I
put my face behind it so it looks like
I'm floating in outer space.
>>Female Student 2: I really love the
magic selection tools, which I can use to
take a photo from real life and put it
into my art. In that playful nature of
creating, they're learning at the same
time. Creativity leads to learning leads
to innovation.
>>Male Student 3: So, in the remix
exercise, we each had our own Surface with
Paint on it. We passed it on every five
minutes.
>>Male Student 4: I started off with this
little, really cool robot, three-
dimensional object, and it became this
flying bunny character, and I thought
it was, it was cool.
>>Female Student 3: Today, I was working
on the Statue of Liberty. The clouds and
the airplane, and New York City behind it.
I actually have the Megalodon tooth that
I scanned and actually imported it into
the drawing.
>>Female Student 4: Uh, I always wanted
to work in 3D, and now I can. 3D is for
everybody.
>>Male Student: One word to describe
this experience. . .
>>Female Student: Intuitive.
>>Female Student 2: Simple
>>Female Student 3: Inspirational
>>Female Studnet 4: Empowering
>>Male Student 2: Dynamic
>>Male Student 3: Epic
>>Male Student 4: Mind-blowing, I guess
>>Female Student: I'd say it's
revolutionary.
[applause]
>>Megan: 80% of people aged 12 - 24
believe that creativity is one of the
most important things, and in fact, they
value it 14 points higher than prior
generations. It's this next generation of
creators that has inspired what we are
about to share with you today. If we can
enable them to connect the ideas from
their minds to their screens, and then
out into the world, we could build this
amazing new platform for them to create
in new ways, to learn, and to enable them
on a path that they might not have
otherwise chosen. So, let's begin with
creation. If we truly want to make 3D for
everyone, then we need to make 3D
creation as simple as taking a photo or
a video on your phone. Imagine, if you
will, that I'm on vacation, and I have
gone to visit my brother who lives in
San Diego, near the beach, and I just
watched my daughters, Maddie and Marina,
make this beautiful sand castle. And I
want to capture what they created, and
today, I would be limited to taking a
photo or a video, but let's take a look
at a new way. I'm going to show you how
we can capture this castle, this sand
castle, with our Windows Capture 3D
Experience. Now, here you can see the
sand castle's taking shape in front of me.
I'm not only taking something from the
physical world and making it digital, I'm
also taking something that would have been
temporary, and making it permanent. We all
know that as the sun goes down at the end
of the day, you have to leave your
sand castle behind. But, with the magic
of scanning, we can take this temporary
memory and save it forever. Today, I used
HP's Windows Phone, the X3, but we
envision this experience on any device.
Now, there it is. I just made a 3D object
using my real world for inspiration.
[applause]
>>Megan: But what if I want to get a
little more creative? In order to do that,
I'm going to use a very special member
of the Windows family. Paint is a
phenomenally popular app. Over 100
billion people use it every month. It is
also a program with a lot of history.
Over its 30 years, Paint has appealed to
generations of aspiring digital artists.
For many of us, Paint was the first
digital art package that we ever used. Its
simplicity enabled everyone to create
in 2D. I'm excited to announce that with
the Windows 10 Creators Update, we are
introducing Paint 3D.
[applause]
>>Megan: Now, some of you might have had
a chance to preview Paint, but for the
rest of you, I'd like to demonstrate
how we're making 3D creation easy for
everyone. Now, the most common scenario
in Paint is to crop a photo. So, here you
can see I've got a daughter, uh, a photo,
a photo of my daughter. And I'm going
to go ahead and turn this into a 3D
memory. So, let's start with a crop here
using our Magic Select, which allows me
to remove the background from the photo
and just keep my daughter. Move this, and
I'll move my background over. Now, I'd
like to add a few more memories from that
day, and I have just the perfect item in
mind. That exact same sand castle that I
just scanned moments ago is now a 3D
object in Paint.
[applause]
>>Megan: Let's go ahead and get my
daughters in the scene here. Move them
over. Now, I don't really want them
sitting in the back. Fortunately, because
we are working in true 3D, I can easily
move them into the right steps of the
scene. There we go. Now, I'd like to add
a tree, and the web is always a good
place of inspiration for that. So,
another way that we're making 3D creation
easy for everyone is with remix3d.com.
This is a community we're building for
people to share, discover, and be
inspired by 3D. As you can see, here we
are on the homepage, lots of original
creations from featured artists. And you
might also notice that we have some things
that were made in Minecraft. Minecraft is
an incredible game that really captures
the imagination of its audience. Inside
the game, people explore, craft, and
create in a rich, 3D world. With the
Creators Update, not only will you be
able to export your creations directly
from the game, but you'll also be able
to 3D print them from right here, in the
community.
[applause]
>>Megan: Now, it's important when you're a
creator, that we have a variety of content
to choose from. So, as I scroll down,
you will also notice some objects, uh,
that were created in SketchUp. Now,
SkecthUp has been a long-time believer
in 3D for everyone, which is why we're
excited to announce our partnership
with Trimble to bring SketchUp and their
millions of creators and creations from 3D
warehouses to be part of our community.
[applause]
>>Megan: But, I came here to look for a
tree, so, let's get looking. There you go.
So, you can see there's a variety of trees
and I'm going to go ahead and select this
one here. Now, what you're looking at now
is a concept that we call board. Boards
allow me to collect many objects from
across the community and save them for
use for later. So I'm going to go ahead
and add this one, uh, to my inspiration
board. I'll go ahead and grab one more,
so I have some options. And let's go ahead
now and get these back into my scene.
And the way we're going to do that is
here. What you're looking at now is the
community directly integrated into Paint.
We've made it easy for the community to
be integrated into any app or experience.
You can see the exact same homepage we
were just on moments ago. And I also have
access to my own personal content,
including that inspiration board that I
just added these trees to. So, let's take
a look at that, and I'm just going to
drop that tree in. Perfect. I'll just move
it over, then I'll just turn that a little
bit. Okay, it's looking better, but the
top is a little empty, so I'm going to go
ahead and add a cloud. And to do that,
I'm going to use one of my personally
favorite tools, the Doodle tool. The
Doodle tool allows me to take any 2D
pre-sketched with the Pen and instantly
turn it into 3D.
[applause]
>>Megan: There we go. Now, for the sake
of time, let's move over to a scene that
I've advanced a little bit. We all know
that there are two sides to every story,
and in this case, here is a scene that my
daughters have been working on from their
own memories of that day at the beach.
Now, my girls have been early testers with
Paint all along the way, and one of their
favorite things to do is create their own
personal emojis. So, I'm going to go
ahead and I'm going to take this emoji,
uh, and I'm going to do a little bit of
Remixing, uh, and make it my own, and I
have just the person for inspiration in
mind. So, let's start with some paint
brushes. The oil brush here, and I'll
color along. We've made all of the 2D pens
and pencils. We've enabled them to work on
any 3D object. There we go, that's a
pretty good-looking beard. It's coming
together. Now I'm going to go ahead and
add some sunglasses. And I'm going to use
what we call our Sticker tool for this.
The sticker tool allows you to take any
2D image and effectively stamp it to a
3D object, just like a texture. So, there
you go, two very simple, uh, operations
here. I was able to customize and
personalize my own emoji. Thank you
[applause]
>>Megan: So, I'm pretty excited about
this. Of course, when we're proud of
something, we want to share it. So, I'm
going to go ahead and publish that to the
community. And, as you can see, I have an
option to share that on Facebook. So, I
will go ahead and do that as well. And,
let's give it a second. And now let's go
out and check it out on my Facebook page.
Now, here you can see, uh, my timeline,
and there is my 3D memory that I just
created in Paint view-able on Facebook
for all of my friends and family to see.
[applause]
>>Megan: We've just shown you new ways to
create and share in 3D, but that's only
part of the story. 3D is a great medium
for expressing and it accelerates
comprehension to people in their. . . So
let's take a look at how it's valuable to
people in their everyday experiences. Over
the next year, you will see us integrate
3D across our most popular Microsoft
applications. Let's start by taking a look
at PowerPoint and see how 3D can enable
you to be creative and productive. I'd
like to invite Heather, one of our project
managers out on stage to give us a sneak
peek.
>>Heather: Thanks, Megan.
>>Megan: Hi, Heather.
>>Heather: Let's jump right into this
presentation I've been making about the
common fig tree. Now, I've already
captured my key points, but now it's time
to add some 3D magic to really drive these
points home. I'm going to start by
inserting a fig tree, the star of my
presentation. So, to do that, I'm going
to click on the insert tab. Now, here you
can see all of the things that you'd
expect, but we've added a new option to
be able to insert a 3D model. Just like
you saw in Paint, I have full access to
the 3D community directly within
PowerPoint. So, I've spotted my fig tree,
and I'm going to click insert. These are
the exact same steps that I would've taken
to add a photo or a video, but with 3D, I
can change the perspective and the scale
to tell the story exactly the way that I
want to tell it. I'm going to move this
guy to the center. Give him a spin. That
looks really good. 3D also enables me to
engage my audience even more by adding
animation. I can easily do this in my
presentation. I'm going to start by
duplicating this slide. And then, I'm
going to move and rotate the tree to
highlight the part I want to focus on.
Gonna scale this guy out. And then, I'm
going to get this back angle, and I really
like this top-down. Then, I'm going to
click transitions and select Morph. Here,
you can see PowerPoint does all of the
heavy lifting for me and creates a
beautiful 3D transition. Now, to save some
time, I built another version earlier. So,
let's have a look at my finished work.
We're viewing this in slide show mode so
you can really see the content come alive.
I can zoom in on a very specific part of
the tree to talk about a detail, and I
can mix and match 2D and 3D content to
illustrate my point, and here, this
would have taken me forever to find a
perfect angle in a photograph, but with
3D, I simply rotated the tree to match
exactly what I was looking for. As you can
see, 3D and PowerPoint are a perfect
match. The improved engagement and
understanding that 3D provides, paired
with the great presentation tools, it's so
easy to convey your ideas. We can't wait
to see the stories that you'll create
using 3D and PowerPoint.
[applause]
>>Megan: PowerPoint is just one example of
more experiences to come with 3D. Now,
we've shown you with the Creators update,
how we can bring the objects from your
physical world into your digital world.
Now, let's take a look at how our, we can
take this rich 3D content and break it
free from your screens with Microsoft
Hololins. I'd like to bring out one of the
designers on our team, Taj, who's going
to help us demonstrate this.
>>Taj: Hey Megan!
>>Megan: Hey Taj!
>>Taj: Hey everyone! Alright!
[applause]
>>Megan: Microsoft Edge was the first
browser to bring inking to the web, and
now, it's the first browser to fully
embrace 3D for everyone. On Hololins,
Microsoft Edge becomes this incredible
portal for digital content to enter into
your real world as a hologram. Now, Taj
is - we've got a camera here that allows
you to see all the same holograms that
Taj can see just from his viewpoint.
>>Taj: That's right, Megan. Here on our
hololins, we have the same, awesome
community that we showcased earlier today,
and in it, you can see Megan's creation.
What's - What's really exciting is that
this is mixed reality. We could take this
creation and put it right into this space.
So, I'm gonna go ahead and select it, and
I'm going to place it right about here.
Awesome! Looks good, Megan. Nice job.
>>Megan: Now, this creation started as a
real sandcastle that we captured, edited
and enhanced, and now it's back here on
stage as a hologram.
[applause]
>>Megan: With Windows 10, you can move
your content seamlessly from your real
world to your digital world, and then back
again. Let's take a look at another
example with the leader in home renovation
and design, Houzz. Today, we want to show
you a proof of concept that demonstrates
how Houzz users through Microsoft Edge
on Hololins can preview products in their
own home before they buy.
[indistinct]
>>Megan: Virtual reality immerses you in
the digital world. With the Windows 10
Creators Update, powerful and affordable
virtual reality is coming to everyone.
We're bringing a whole new set of
affordable virtual reality accessories
to your Windows 10 PC. Now everyone can
create, view, and interact with 3D objects
in mixed reality, from augmented reality
to virtual reality, and everything in
between. Taj is now going to put on one
of these virtual reality accessories.
Let's see how the same Windows 10
experience we just saw on Hololins now
carries over to the virtual world. Taj is
standing with - here with me on stage,
but just like that, he's transported to a
beautiful house on the coast.
>>Taj: So, I'm so excited to share with
you all my virtual space, but just quickly
note there's a version of me there on
screen so you can follow along in the
experience.
>>Megan: And because this is Windows,
wherever you choose to go, you'll always
have the apps you know and love with you.
>>Taj: So I'm creating this massive
screen where I can watch my beloved
Sounders play. Go Sounders! I love those
guys, they just made the playoffs, so I'm
pretty amped about that. And then, on this
back wall here, I've created - I have a
shelf of all my favorite apps. And to the
right, I've got Microsoft Edge opened up,
with the community. That's the same
community I showcased earlier in the
Hololins demo. And from that, I was able
to pull Megan's super-awesome 3D memory
and place it here on the shelf with me,
all in virtual reality.
>>Megan: Windows 10 makes these
connective mixed reality experiences
possible, allowing Taj to take a 3D
memory that I created in Paint into his
real world with Hololins, and then into
his virtual world. But VR also allwos Taj
to create new memories.
>>Taj: Alright, Megan, I've got a great
idea. Let me call up Holitour, and I've
always wanted to go to Italy to check out
the architecture there, so take us to
Rome.
>>Megan: Here, Taj is outside the Roman
Pantheon in Holitour. VR is an amazing
place to enjoy the many 360 degree videos
that are available on the web. Holitour is
a special experience that takes that idea
even further and allows you to explore
and interact with new places. It was made
for Microsoft Hololins, but here it is in
virtual reality, running with Windows 10.
>>Taj: So, this is incredible. I actually
love this space. What's even more amazing
is that it's interactive. So, I'm in front
of the Pantheon. Let's take a closer look.
>>Megan: This is just one of the many
examples of places that you can visit in
Holitour, and one of the many experiences
that Windows 10 and mixed reality enables.
That looked like a great trip. Thanks,
Taj.
>>Taj: Thanks, Megan. Thanks, everyone.
[applause]
>>Megan: With the Windows 10 Creators
Update, we took a sand castle from the
real world, captured it as a digital
memory, remixed it with Paint, shared it
out on the web, brought it back into the
real world as a hologram, and then, into
virtual reality. Our content is no longer
confined to a digital or physical form.
It has evolved. By making 3D for everyone,
our digital world starts a new, more human
journey. Imagine what you'll do.
[applause]
>>Terry: Thanks, Megan. Our tech industry
talks a lot about the democratizing
effects of technology, and I think we all
just saw that happening right here and
right now. With the Creators Update, our
partners, including HP, Dell, Lenovo, Asus,
and Acer will be shipping virtual reality
headsets like Taj just demo'ed. These
headsets will be the first and only to
ship with inside-out, 6 degrees of freedom
sensors. Unlike every other virtual
reality headset in the market today, this
means there will be zero need for a
separate room, zero need for a complicated
setup, and while those other, less
immersive accessories today cost over
500 dollars, sometimes, most of the time
requiring a new, expensive device, we are
announcing today that these Creators
Update accessories will start at just $299
[applause]
>>Terry: So with the Creators Update, you
and the millions of other Windows 10 users
can turn on your laptop and immediately
start scanning in 3D, start printingin 3D,
start creating in 3D, start sharing in 3D,
and start experiencing mixed reality. So
now, let's talk gaming.
[upbeat music]
>>Terry: That wasn't the Foo Fighters
concert or a political convention or the
consumers' electronics show in Vegas.
That was an e-sports tournament. Last
year, more people watched the League of
Legends championship, a Windows PC game,
than the World Series. Young gamers are
now spending twice as much time watching
people broadcast their game play than they
do playing games themselves. This year
alone, Minecraft videos have been watched
over 50 billion times. I think half of
them could have been by my son. Game
viewing is just now a real social
phenomenon, and this type of passion and
innovation is inspiring us to build on
the long-term commitment that Microsoft
has had to gaming almost from our very
beginning. Think flight simulator 30 years
ago, or Gears of War 4, Forza Motorsports.
Think Solitaire or our new Xbox 1s, a
Windows 10 device that will design the
best console gaming experience. Since its
launch 15 years ago, Xbox continues to
deliver serious fun, no matter where you
play, in your living room, or now your
Windows 10 PC. The Windows 10 Creators
Update, we've designed it for e-sports and
game broadcasting. Whether you're one of
the millions who love watching the most
elite gamers battle it out in e-sports, or
whether you're an aspiring creator, aiming
to reach millions of viewers with your own
game play broadcast, Windows 10 will be
your platform for gaming glory. Please
welcome Jenn from the Xbox team to show
you what's new with gaming in the Creators
Update.
[applause]
>>Jenn: Thanks, Terry. How are you all
doing?
[cheers]
>>Jenn: Alright! Let's talk gaming! I'm
Jenn McCoy, known on Xbox Live as Reardon
Steel. And gaming has been a big part of
my life, ever since I was in school and
I'd stay up late every night, playing
games with my friends. So, as you can
imagine, working on Xbox is a total dream
come true. I have three announcements
today sharing with you what's coming for
gamers with the Windows 10 Creators
Update. Let me start with game
broadcasting. As Terry explained, the
popularity and time spent watching gaming
is through the roof. And we know there are
many reasons why people watch game play
today. Sometimes, it's to check out a new
game before they buy it. Other times,
it's to learn how to play a game better,
to get through a certain level, or beat
a particular boss. And in a lot of cases,
they're watching for pure entertainment
value. It can be just as much fun watching
the person streaming as it is playing the
game yourself. As a spectator, it looks
something like this. My college buddy,
Jason, he lives back in Texas, we don't
see each other in person very often.
We keep up with each other through our
shared love of gaming. Here, I'm watching
Jason broadcasting his game play of Forza
Horizon 3. He's streaming using a service
called Me, which makes it really easy to
watch and to interact with the person
broadcasting the game play. In fact, Jason
has set it up so people watching can
suggest what he do next. Now, look at the
buttons on the bottom of the screen.
You're going to see one there that says
"go off-road." I'm going to click that
button and you'll hear me suggest to Jason
that he take it off road.
>>Computer: Time to off-road that view!
>>Jenn: [laughs] There you go! He totally
listened. It takes backseat driving to an
entirely different place. Watching other
people stream their game play is easy,
but it can be a different story if you
want to be the broadcaster. For a lot
of people, the idea of broadcasting their
game play can be really intimidating. You
got to download and set up the software,
learn how to configure stream, and then
of course, getting folks to actually
watch. So, here's my first my first
announcement. With the Creators Update,
we're making it so each of us can become
a game broadcaster because we're building
game broadcast technology right into
Windows. Cool, right?
[applause]
>>Jenn: Let me jump into my own game, and
I'm going to show you how it works.
Alright, here we are in Fortson. Before we
start driving, I'm going to show you how
easy it is to start a broadcast. I hit
Windows G on my keyboard. That's going
to bring up the game bar. Then, I'm going
to move it over here to the side so I can
easily see the broadcast window while I
play. Then, all I have to do is click this
button to start broadcasting. Just like
that, we're live.
[applause]
>>Jenn: It's that simple to start a
broadcast right from Windows. Now my
friends or followers can watch me
broadcasting my game play. Now, I want to
ask you all to keep an eye on that chat
window on the right-hand side. There's
my first viewer. No pressure. Hey DJ
Strafe, what do you think about Fortzon
Horizon 3? Game is an amazing service to
broadcast with because there's virtually
no lag between my broadcast and what
viewers are seeing on their end. So,
DJ Strafe and I could have a conversation,
and it's pretty much real time. We're
starting to get more viewers, and that's
because Xbox Live is letting my friends
and network know that I'm playing. It's
helping me build out an audience.
Alright, I"m going to pull off right here.
It's a beautiful viewpoint. Now, on
Xbox Live, we have this thing called
Plugs. They're a way for people to come
together around similar interests. My Plug
is called "The Race in Texas." It's made
up of people who are from Texas and who
enjoy racing games. And everyone in "The
Race in Texas" are all able to see when I
started broadcasting. They can tune in
from anywhere, whether they're on their
Xbox One console, on their PC, or even out
and about on a smartphone. As a
broadcaster, that means I can build out a
substantial audience for my stream because
it's super accessible. Alright, I think I
need to - -
>>Game: Notice the chat window.
>>Jenn: [laughs] These are my friends
telling me to pay attention to the chat
window again. So, StormAnnie is saying
that I should tell y'all about custom tour
routes. So, let's do it. Now, y'all know
that competition and gaming go
hand-in-hand. We see that every day with
the massive interest in e-sports. Terry
talked about how many people watched the
League of Legends championship this past
year. And that's, like, the pinnacle of
video competitions today. There's also
hundreds of smaller championships and
tournaments held every year. Typically
organized by a game developer or a
professional tournament operator. They're
the ones who determine the entry
qualifications and the rules of play.
But, now we want to break through another
level of tournament competition to players
of Xbox Live. One where you determine
the rules of competition. So, here's my
second announcement: With the Creator's
Update, we're giving players the ability
to create custom tournaments using
Arena on Xbox 5.
[applause]
>>Jenn: Alright, let's go back to my
desktop. I'm going to open the Xbox app,
show you how it works. So, we want to give
gamers the ability to create their own
tournaments and challenges, just like you
would do if you were setting up a fantasy
football league, or joining an intramural
soccer team. Custom tournaments are a
great way that you can compete against
your friends. You don't have to qualify
for a professional tournament, and you
don't have to track everyone's scores
offline. Arean on Xbox Live is going to
do it all for you. So, the first thing I
need to do to set up my tournament is to
pick the game. I'm going to pick Killer
Instinct. KI's a popular fighting game,
where you square off against an
individual opponent. And with the
tournament structure, my friends and I can
determine which of us is truly the gaming
master. Alright, I'm going to call my
tournament the "KI Throwdown." And, let's
see, I'll put it on Xbox Live and extend
it to all my friends. Then I need to
choose a game mode. I'm going to go
through Classic Bracket approach. Okay,
tournament style. Single elimination or
double elimination? Single, definitely.
You lose, you're out. Alright, let's set
it for tonight, and create my tournament.
Invite is out and the countdown to my
tournament begins. It's all integrated
with Xbox Live, so this service will
compile stats and determine a winner,
taking the administrative work off of my
plate and letting me focus on the playing,
and, maybe a little trash talk. Best part
is, it doesn't matter which device my
friends choose to play on, whether it's
a Xbox One console or a PC running Windows
10, Xbox is bringing players together and
giving each of us the ability to set up
our own custom tournament. So, that was a
look at a couple new things that are
coming with the Creator's Update for
gamers, but you don't have to wait until
the spring to get in on the action. There
are plenty of amazing games playable right
now on one of the most popular Windows 10
gaming devices, the new Xbox One S.
Starting at only $299, the Xbox One S has
been the top-selling console in the US and
several other markets for the past 3
months. Let me show you why. So, here I
am, on the Xbox One S, playing Fortz
Horizon 3. Now, when I play it on my
Xbox One S, connected to a 4K television
with high dynamic range, this game looks
particularly stunning. The detail on the
car is incredible. You can actually see
the sparkle and reflection off the sand.
And of course, if you want the highest
possible visual fidelity, you can play
games like Fortzon Horizon 3 and Gears
of War 4 on your Windows 10 gaming PC,
and with the Xbox Play Anywhere Program,
when you buy one of these games, you get
to play it on both the Xbox One and
Windows 10 PC for no additional cost.
Your game saves, your progress, your
achievements, they're all saved on Xbox
Live and shared across both platforms.
Now for those of you who balance your game
play full of movie-watching, you can also
watch 4K video by a streaming service like
Netflix or with the built-in 4K movie
player. That brings me to my final
announcement. This one is especially for
you audio enthusiasts. I'm excited to
announce that BitStream Audio pass through
including Dolby Atmos support, is coming
with the Creators Update for Blurays on
Xbox One. Yeah!
[applause]
>>Jenn: We're building Windows 10 to be
the best platform for 4K gaming, and with
the Creators Update, we're building it
to be the best platform to enable each of
us to become a game broadcaster. Thanks
y'all.
[applause]
>>Terry: Thanks, Jenn. So, the passion of
your game broadcast fans and bracket
rights and e-sport athletes will be yours
in your Xbox or PC with the Windows 10
Creators Update. Now, we take a step back
and see Megan creating her daughters, or
Jenn racing with the Racing Texans Club.
We look across all of our lives and the
common thread between our most productive
and our most fun moments are our people,
the ones we share these moments with. The
magic happens when we collaborate with our
co-workers. The magic happens when we play
with our friends. And today, our people
are confined within individual
applications, specific social networking
apps, an email app, texting aps. With the
Creators Update, we are placing people
in the center of your Windows experience,
right where you want them. We want to
inspire true creativity and true
connection. Please welcome Allison to
show you some of her team's work in the
Creators Update.
[appluase]
>>Allison: Thank you, Terry. Hello,
everyone. My name is Allison Mahoney,
and I've spent much of my 15 years here at
Microsoft thinking about how to support
stronger human connections to technology,
and today, I am proud to show you how we
are placing people at the center of
Windows. Over the last decade, we have
seen an incredible explosion of ways to
connect with people across our devices.
What started with the delightful
simplicity of email has now grown into
a patchwork of applications and services,
from Facebook to SharePoint, from
Messenger to text, from Skype to LinkedIn,
each network bringing increasingly
innovative ways to connect with a growing
network of people. While the benefits of
our growing social networks is very clear,
it also comes at a cost: complexity. When
we talk to our customers, we see a
universal truth again and again, that most
of our communications happen with a few
key people. These are the people who
matter most in our day-to-day lives. It's
the moments we share with these people
that define us. For me, that's my husband
Peter and our twin girls, Jillian and
Taylor, Vicky, a close co-creator of
Microsoft and my friend and neighbor,
Pearl. Yet, today, these people are peers
amongst the infinite other people. They
are buried in our apps. They get lost in
the complexity. So, we asked ourselves,
"What would it mean to prioritize our most
important people in Windows?" With the
Windows 10 Creators Update, we will give
you a faster way to connect and share with
the people who matter most on any Windows
PC. Let's take a look at how the simple
presence of your people will give you a
faster way to share, a simple way to cut
through the noise, and a new way to feel
closer to the people who matter most. I
want to start with a common task on
Windows: sharing. Our goal is to make
sharing in Windows as fast and easy as
possible. And while it's not complicated,
there's a lot of steps involved. I still
have to find the content, launch the
application with the person that I wat
to share with, I have to find that person
in the application, attach the content,
and send. With the Creators Update,
we'll change this. Would if you could
simply drag any content directly to Vicky,
view the message, and send? Couple steps
and you're done. Doesn't matter if you
want to share a document or a PowerPoint,
picture or a video, the friction is
reduced by taking out the steps of making
that connection. We will also carry that
principle of connecting you quickly to
your important people across Windows.
The Windows sharing experience in any
application will now understand my people.
So here, in the Photos app, we see my
daughter skiing, and I want to share this
video with my husband. I can quickly link
a message, sharing my excitement that
it's almost ski season, a big deal in our
house, and when I'm ready to share, I
go to the Share charm and of course, my
people are there, including my husband
Peter. If I want, I can add a message.
Send, and I'm done. With the Creators
Update, we will give you the fastest way
to share with the most important people
in your life anywhere in Windows. The next
problem we wanted to tackle is something
we can all relate to: it's the overload of
communication that comes from being
so accessible to so many people. It's all
too easy to miss communications from the
people who matter most. Those few
important people get lost among the many.
How many times has a coworker or your
partner or friend texted saying, "Hey, did
you get that mail that I sent you?" And
too often, we just miss it. With the
Creators Update, we're going to bring
multiple communication applications
together and filter them by your most
important people in one simple place.
We'll start by integrating Mail, Skype,
and introduce SMS Relay from Windows
and Android phones, quickly add Xbox Live,
Skype for Business, and of course, making
it extendable by our partners. So, when I
get that urgent text from my husband
Peter, who's currently at the store, on
his phone and trying to get in touch with
me, I'll see it right on my desktop. Then,
it's one tap to view the message, and in
one single place, I can change from Skype
to Mail app, which provides me with a view
of my inbox dedicated just to Peter. I
can see the mail he's referring to, read
the content of that mail, and then quickly
respond in the app of my choice. Here, I
respond back to his phone using Skype,
letting him know I support our daughter
Taylor's choice of a unicorn cake. Great
decision! With Windows 10 Creators Update,
we will give you a way to cut through the
noise, so you never miss a moment with
your most important people. Finally, these
people aren't just who I talk to the most
frequently, they are the closest people in
my life. And too often, technology
obscures that human connection, the
emotion that these relationships represent
to us. For these important people, how we
communicate, it matters. The Windows 10
Creators Update will introduce shoulder
taps, little nudges that can help you
express what you're feeling right on the
desktop. Whether that's my daughter Julian
reaching out with a heart and a smile, my
daughter Taylor, with a playful unicorn,
created in Paint 3D, of course, or even my
coworker Vicky saying that it is time for
me to get off the stage with a mic drop.
With the Windows 10 Creators Update,
we will give you a faster way to connect
and share with the people who matter most
on any Windows PC. In your life, you put
people first, and now Windows does, too.
Megan, Jenn, and I have had a chance to
show you just some of the highlights
coming in the Windows 10 Creators Update,
but there is so much more, and I want to
give you a sneak peek. Thank you.
[applause]
[upbeat music]
[applause]
>>Terry: Thank you. So, with all due
humility, I want to share our goal for
Windows 10. It's to have the effect of
Gutenburg press on this next generation.
We want to free 3D, free mixed reality,
free e-sports game broadcasting, and so
much more for everyone. This week, we are
releasing early builds of the Creators
Update to all of our Windows Insiders. If
you're not a Windows Insider yet, please
join us and help us shape this future as
part of the world's largest collaborative
software project. Now, for technology to
serve all of us, we need to ensure that
there are devices for each of us. There
has to be a breadth of devices to meet the
needs of individual creators, like Sief
and Carrie, to organizational creators,
like Pearson Education. A breadth of
devices to meet the needs of the most
professional creator to the youngest
creator. We work harder than anyone to
make sure there are devices for everyone,
all around the world at all price points,
phones, tablets, to PCs, 2-in-1s, game
consoles, mixed reality devices, IOT
devices, and more because it is our
mission to ensure that everyone everywhere
on the planet can achieve their potential
at work and play. And every now and then,
in pursuing our mission, we see the
opportunity to create a new category of
device, like we did with Surface, like we
did with Xbox, like we did with Hololins.
And we seize these moments to create
something so much more than a product.
We seek that special alchemy when a device
and software pair perfectly to create
something new, to create a profound
experience. Please welcome Panos, our
leader of Microsoft devices.
[applause]
>>Little Boy: When I grow up, uh, my
sister's an engineer, and it's really
cool, and I want to be just like her.
>>Little Girl: When I grow up, I want
to be a drawer.
>>Older Boy: I've got this really awesome
music teacher. He DJs on the weekends.
>>Little Girl 2: Did you know my cousin
makes clothes? She designs them and
everything, and it's super cool, and
that's what I'm going to do when I grow
up.
>>Little Boy 2: I told my teacher that
Drew Brees doesn't do algebra, but she
said that he uses X's and O's.
>>Little Boy 3: My neighbors have a robot,
and it's super cool, and that's why I want
to build a robot when I grow up.
>>Boy: My older brother always got in
trouble for doodling, and look where it
got him!
>>Girl: People think my sister makes
computers, but she says she brings
imagination to life.
[inspiring music]
[applause]
>>Panos: Uh - that's why you guys called
me up, that's cool. Uh, I love that
video. There's a bunch of reasons why,
I've got to share it with you really
quick. And -- and there's -- there's this
idea where the product helps bringing all
those people's ideas to life, like that's
a very, very cool thing to see, and that
momentum's real in that, and when you see
people doing amazing things like that, it
kinda gets you thinking, and that's what
we do it for. You know, whether it's
Hololins or Surface or Xbox or Surface
Hub, all these devices are bringing this
experience together in such a delightful
way, and people are loving these things.
Favorite part about that video, absolute
favorite part: at the very end of that
video, watch it later, that is the
mechanical engineering team and the actual
Surface design team working together,
creating Surface on a Surface. We often
talk about how products that we make are
nothing more than a reflection of the
people that make them, the people that
use them, and the people that love them.
That's what these products are, and they
are meant to be seamless in your life. I
met a gentleman. I want to tell you his
story. Uh, he inspired me. I can't see
any of you, but he's here. Lawrence
Douglas, are you here? There he is. Hey,
bud. I'm going to talk about you. I hope
this doesn't get hard, but give me just
a sec. I met him not too long ago. He's a
super fan of Surface, which is just
exciting. We learn so much from you. When
you talk to us, we hear about it. For
those of you watching at home, that's a
big deal. We take that feedback, we
learn. Lawrence came in, but he came in to
tell me what he loves about it. Now, he's
a father of 4. He uses a Surface Pro 4,
and you know, he works at USC, the
University of Southern California. He put
all this together, he comes in and says,
"Panos, I'm so busy. It's unbelievable.
It's unbelievable. I'm moving, moving
moving, but I got this Surface Pro 4, and
I started taking it to work. I stopped
using my laptop, like a lot of you here.
And, I start to move, from station to
station, I do my work. I'm a little bit
more versatile." Key, that versatility.
Then he goes on to tell a story. He says,
"I get home. I open the kickstand. I sit
back. I watch a movie with my wife, my
kids. It's pretty awesome." Here's the
moment that turned for me when I heard
his story 'cause we here that story a lot.
Here's where it turned. He then went on
to tell me more stories about how he's a
basketball player. That's cool. And he
said, "Throw me a basketball. Right when
I get it, I know what to do." Now, that's
inane. That's something he's known
growing up. Then he says, "Hand me a
Surface Pen." And something just came out.
This idea where he used to write growing
up to create, and that was such a powerful
thing for him. Translating to now a
digital pen that he puts on a screen,
where all of that comes back, all of it,
and now he's telling me how he's creating
again. Yeah, you can't imagine how I feel
when I hear it. That entire summary is
kinda representative of what we talked
about two years ago, so let me just take
us back for just a second. This conflict
we talked about when we were launching
Surface Pro 3, not sure you remember it,
but it was when somebody would walk into
a store, and they didn't know. They
needed a laptop. You were told you needed
a laptop, but you were told to buy a
tablet 'cause that's what you should want.
And you'd walk into the store, and you'd
ask the RSP or the sales person or even
your IT department, "Hey, what should I
have?" And the answer should be, "Well,
what do you want to do?" That's completely
gone. We launched Pro 3 and this momentum
in this category just spiked. The 2-in-1
category is created. Folks are running
after it and this versatility is just
exploding! It's awesome to see! Now,
we have millions and millions of people
everyday using a Surface, telling us
their story. It's a great story, like
Lawrence's. And now you have the Creators
Update coming, just bringing this pen
more to life, bringing touch more to life,
bringing that versatility, the ability to
create more to life. Last year, we
introduced the Surface Book. You remember
that? We had some fun doing that. We had
a good time.
[applause]
>>Panos: Now, Surface Book today - we're
pretty proud of this - but, you know, and
I can throw a bunch of data at you, but
let me just simplify. Surface Book today
has the highest user satisfaction among
any current Windows 10 machine out there
or any Macbook. All of them. It's way
bast -- way past. The question is why,
why, why is that, how is that. It's that
same versatility you needed in Pro 4
coming to life in that device, but more
importantly, that familiarity that we all
have in the laptop form factor and that
stability you get from it is real, but the
fact that you can take the screen off and
hand it to somebody, the fact that you
could just do that and show them your
work, or take it off and move it, hold it
and write, like as if it were a legal pad
and you were the best lawyer on the
planet, and you might be, but even if you
aren't, you can pretend to be, it doesn't
matter. That's the versatility. This is
my little guy. This is Cosis. That's a
picture his sister took. It's for me,
the essence of the product, and I'm so
proud of this kid. He's such a good kid.
He drives so much in me to think harder,
work harder, but here he is learning,
every single night, he takes this posture,
every night. We're still lucky, he doesn't
hide in his room. He does it right there
in the living room. He lays on the floor,
he does his work. I don't know how, his
brain is firing. He's working in OneNote,
and he's sharing with his teachers real
time. You see that software experience
coming to life, but more important than
that, you see his brain firing full speed,
learning full speed, in ways he couldn't
do before. There is no paper and pencil
for this kid anymore. It's very -- it's
very, very one of these things where you
just take it, and you go, "'Kay, this is
what it was meant to do." People reverse
it, and you know what, when he's done, he
reverses it back and he starts typing, but
his emotion, his learning abilities are
changing here. Now, with Surface Book,
we've been lucky. We have a bunch of
great customers. They've been giving us
a ton of feedback. And that feedback
includes, "Hey, how to make the product
better," and we do that as fast as we can,
and it's been pretty awesome to see the
uptake and how excited people are. But,
there's another set of feedback that's
been coming in. Comes from gamers. They
want more frame rate. They just want it.
[laughter]
>>Panos: I don't really get it, but I --
they want it. Engineers, they want to spin
more parts in Cat, and they don't want
any lag, zero. They want to render
beautiful parts real-time, all the time.
I don't get that either, but they do. And
we hear it. Do you know what everybody
asks for? Don't answer it, it'd be awful
if you were wrong.
[laughter]
>>Panos: I'd feel terrible. Everyone asks
for battery life. Everybody wants more
battery. It actually doesn't matter what
device you're using. Everybody asks for
more. So, here's what we did. We took the
Surface Book and we took the high-end
product portion, so the top-end skew, if
you will. We took the core I7, and then
we gave it more. And we fit it in the
exact same beautiful design you wanted.
Take a look.
[upbeat music]
[applause]
>>Panos: To the Surface Book lineup. This
is the most powerful Surface Book yet, by
far. It has over two times more graphics
than the highest in Surface Book skew on
market today. So, we're doubling the
performance. It essentially has three
times more than that of the highest end
Macbook Pro 13, so just to put it in
context.
[applause]
>>Panos: It pushes a full 1.9 teraflops,
but we didn't just update the processor on
this product. We made two fundamental
moves, improvements, all essential to the
details. First thing I really need to
point out is this isn't just picking up
a processor and dropping it in. I mean,
that's not what we're talking about. We
had to make full thermo re-designs of
the product, but one of the critical
dimensions of the product happens to be
the envelope design. We talk about how
people love the versatility and that's why
the customer satisfaction is so high, but
all that versatility, don't forget, always
comes in something you want to be proud
to hold, something that you believe is
beautiful, something you want to show
other people. That's just a truth in
product. And so, we double the
performance, we redesign the entire
thermal system from the inside, we add
essentially, a second fan to be able to
move air faster than ever before with a
set of hyperbolic cooling fans in the back
of the product. So therefore, we can pump
up that performance for you and give you
everything you need. Here's the other
thing we did, fairly simple, we put more
batteries in the product.
[laughter]
>>Panos: We gave you 16 hours of battery
life, 16.
[applause]
>>Panos: Now Surface Book is pound for
pound, without any doubt, the most
performant laptop on market, without any
doubt. There's no other product, nothing,
that has that level of battery, that
level of computation, that many pixels,
in that like -- in that like form factor,
nothing. It really is the ultimate laptop.
I hope you like it.
[applause]
>>Panos: We really think you will. You
can pre-order it today, no doubt. Get out
there and pre-order it. You're going to
get this product in November, and it's
for the people really pushing
performance. This is it. This is the
top-end product that we want -- if you
want the top-end, go after it. But here's
the deal, not everybody needs all that
performance. They just want that
performance and versatility. There's a
Surface out there for every single person.
I'm sure of it. Don't forget that, and
with the Creators Update coming, and
when you see these products continuously
getting better, moving faster, helping you
drive harder, bringing everything there is
to Surface to the table, if you ahven't
tried a Surface, please go get your hands
on one. Get out there and get one. They
start at $899 on Surface Pro, and then
you can get into Surface Book for $1499.
Alright, we're going to change here just
a little bit. You guys want to hear about
a new product?
[applause]
>>Panos: [clears throat] [laughs] I'm
glad you are pumped, sir. Turns out I am,
too. So, today was always going to be
about more than Book, it was going to be
more than Pro, it was going to be about
something new, and we're going to share
that now. We t -- we totally believe that
Surface changes the way you produce,
the way you create, like my little guy,
the way you learn. It -- it just changes
how you operate and it moves seamlessly
through your day. It's about you at the
center. It's a reflection of you and what
you want to get done. It's about being
creative, it's about being productive, and
that's what we strive for. I think that's
critical. The product I'm going to show
you today takes all of that to just one
step further. It's going to seem pretty
familiar, it's gonna -- it's gonna seem
pretty familiar. But it's -- it's gonna
feel different. I believe in this thing
where your ideas can be one of your most
valuable assets, each one of you. I
believe that. I also believe that this
product will help you bring your ideas
to life. I'd like to introduce you to
Surface Studio.
[applause]
>>Panos: This is Surface Studio. Uh, I
love this product. Isn't it gorgeous?
Every time we show it to somebody, they --
we get this -- I never like saying a
product's beautiful because that's, that's
kinda weird, but I gotta tell you, uh, I'm
going to show you at home, like take a
look at that. Every time we show
somebody, I think we hear, "Man, that
thing's beautiful." Take a look, so when
you look at this product, there's a few
ways to kind of wrap your mind around it.
I'm gonna walk us through a few of those
right now. So, uh, first thing to note is
we really did build it for creators. We
built it for professionals. It's meant --
it's meant, all these ideas, it's meant to
transform the way you're gonna work it.
It has to. It's what it's meant for. It's
gonna help you produce what I think in --
in its essence, in everything we designed
it around, 'cause we want it to transform
the way you create and think about
creating. It's kind of built, when you
look at it, you can look at both of these,
but you look and it's -- it's built to
pull you in. And I'll explain that, but
it is -- it is all fundamentally made to
immerse you into the content or to the
creation that you want to work with, and
I think that's something to kind of
understand as we walk through. If you can
remember that, that'd be helpful. Start
with the screen though, because if you can
see how thin it is here, this is a forged
aluminum enclosure, the lines are as
seamless. When you have a chance, in the
showcase later, get as close to this
product as you can, and I want you to look
at every subtlety here. There is a
collection of so many details that you
will not see, and they all come together
so beautifully on the product, but start
with the enclosure when you have a
chance, take a look at it. It's a fully
embodied aluminum enclosure. Its housing
the thinnest LCD that has ever been
created at 1.3 millimeters that sits in
this product at this size.
[applause]
>>Panos: You have to think here, we
re-invented the back light, the prism
sheets, the color filters, the polarizers,
the glass itself, all coming together.
There's a ton of work that goes into this
screen that I think you can kinda feel --
you can kinda feel it, but if you take
that 1.3 millimeters and you take that
aluminum chasse, this is the thinnest
12 and a half -- it's 12 and a half
millimeters -- this is the thinnest
desktop monitor ever created, and of
course, it has touch, of course it has
touch, whatever.
[applause]
>>Panos: Take a look at the front of this
product. It's a 28-inch diagonal, that's
28 inches across. It pushes 13 and a half
million pixels. That's about 63% more
than a 4K TV if you're doing the math.
On this product, you want to be able to
see everything at all times, no matter
where you are. The only thing you won't
be able to see on this screen specifically
is a pixel. The reason for that is the
closer you get to it, we want to keep
you there. Have you ever walked up to
a high-definition TV and got a little too
close? You have, clearly. And it's kinda
blurry. That's not good for you, by the
way, just get further back and get
perspective. You've done that? And it
just gets more beautiful when you find
that perfect -- you can find that perfect
distance to your TV. This product, no
matter where you are, the closer you get,
I think, the more refined it gets. The
further you get, the more perspective and
beautiful it gets, and it stays with you.
That is critical. If we're going to keep
you in that space, if we're going to keep
you immersed in your content and what
you're trying to create, I think that's
vital. I think that's vital. So now, let's
talk about the colors on this screen.
Because when we talk about this idea
where you can't see a pixel and you need
to see all your content, you also need
to be able to see life as it was meant
to be. So, we call this TrueColor, and we
designed the product for the depth or
color within it, and it's kinda -- I'm
gonna show you a few things as I walk
through this, but the idea is we want
to render the deepest reds possible, we
want to bring you the truest blues
possible, we want to bring you the most
vibrant greens you can live with to just
bring the real world as you know it.
Okay, think if you were a movie director.
If you're making a movie, if that's what
you're doing, you want to make it as the
world's meant to see it in real color and
real light, that's critical to you. Or,
if you're the person watching as intended
from the director, you want to see that
intent. It's like in real life when you
take a photo, don't you want to see
the beauty of a photo when you get it?
Don't your memories come back? All those
senses are firing and color being the
deepest and richest one. So this product,
with its 13 and a half million pixels,
with a bunch of color calibration that we
do with Surface to bring it to life, we're
able to get you the most depth you could
possibly find in these colors, that then
allows the creator to make exactly,
render the world, if you will, as he or
she believes it needs to be rendered.
Now, with the integration with Windows
and the device, you hear Terry talking
about how those things come together
when things light up, here's a subtly for
you, if I just click through here, you're
going to very, very see some - if you
keep clicking - you're just going to see
a difference in the screen, just slight,
subtle changes. Now what I'm doing is
I'm moving from DCIP 3, which I think many
of you understand, that's cool.
[applause]
>>Panos: to SRGB on the fly. Why? If I'm
going to create in those deep colors, but
I'm not sure if my customer or who might
be watching this movie has the ability to
push this much pixel as somebody, or this
much beauty, or this much depth, keep in
mind, this there is no monitor on the --
in the planet like this one. Yeah, there's
9 -- there's 99% better color than the
monitors on the planet, so you're
gonna -- e --- there is this world where
many are living in SRGB, so when you do
create, this idea where I just have one
flip, and as I'm creating and writing, and
I'll show you that in a bit, you'll find
yourself saying, "Ok, here's the beauty
of the colors, the depth of the colors,
and then here's what it might look like
if someone's using an SRGB. I think that's
a pretty cool way to design. Kay --
[applause]
>>Panos: On top of the color - we call it
TrueColor - this idea of immersing you is
important, this is a 3 by 2 aspect ratio,
and you can see that. You get the depth of
color in it. Think of it as four 14-inch
displays stitched together, kinda bringing
all the information you need right in
front of you, all at once. The idea that
you can see more patterns, the idea that
you can get more information all at once
and stay in your product, that will lead
you to draw better conclusions. That's
real. When we say your ideas are your
best work, that's critical that we keep
you there, it's critical that you can see
everything. I'm going to show you
something subtle here. Sometimes, and
we've talked about this, sometimes the
most subtle things can have the deepest
impact. Uh, hey Cortana, bring up the
Surface Design Doc.
>>Cortana: Here's the document about
Surface Studio design.
>>Panos: Kay, so I'm just going to open
this document and show it to you. This is
Microsoft Word. You're probably familiar
with it. I am going to just flip over one
page and show you something. I'm holding
an 8 and a half by 11 piece of paper, that
seems like as in a magic trick, I'm just
holding a piece of paper. This paper looks
eerily familiar to what's on the screen.
The reason why I'm showing you that is
the device itself has 192 PPI. It is
tuned perfectly to Windows to scale it
to true life. So, if we were going to
bring you TrueColor, what was the other
physical pieces we could bring that
trigger that innate sense where it felt
so familiar. Well, an 8 and a half by 11
and well, check this out. That is the
same exact product that you see on the
screen there. That's a one for one match.
[applause]
>>Panos: Subtle, yes, but important. One
inch on this screen is one inch in real
life. What you see is really what you get.
This whole idea of print preview is
completely gone. As you get into this and
you work in it, you stay in it. You stay
in it because it's your real world, and
then Word comes in, the Mircrosoft
Office team, and they refine their
product so much to bring Studio to life
that you get these unbelievable feelings.
Look at how clear it is as I flip through
here. Isn't that great? It's just got this
smooth scrolling. If I wanted more
information, I pinch it and I can see
so many documents all at one time,
whether I'm reading a book, whether I'm
working through this Surface speck, or I
just wanted to get to a certain section
and just absorb it, I think it's critical.
Now, we talk about immersing you in
this product quite a bit, quite a bit. And
so the best way to kinda deal and think
about that is I'm going to show you, is
to think about the screen first. And we
talked about the depth of the screen,
we talked about how big the screen is, but
really, if you're going to design around
a screen, and the team called it
"designing a floating sheet of pixels"
we want you to see this product for
the pixels you're working off of, for the
screen, for the experiences of the
software's brain team. What that means is
the hardware has to disappear into the
background. It has to fade away, but how?
I remember with the team, how we would
sit and talk every single night where we
had to make the product acoustically very
quiet to keep something in. We also knew
it had to be visually very, very quiet.
And so, how do you do that? Take a look
at these chrome arms, and you can see
them, this is important. These chrome arms
were meant to completely fade into the
background. Now, you see light hitting the
metal, and they look beautiful, and in --
we're proud of that, and the design team
did a incredible job bringing that to
life. But what they really do is they're
meant to reflect the entire environment.
Why? 'Cause when I'm in front of it, when
I'm gaining perspective, or when I'm up
next to it and I'm drawn into what I'm
doing, that's all I should see. The rest
should fade to background. Everything
else should be absorbed behind me. If
I wanted to do a show-me scenario, a
show-you scenario, I can move it any way
I want and just kinda show you whatever
you want, those -- those are those four
floating points and they're critical. Now,
many times, we can read out specs, I can
tell you how performant this machine is,
and it is. And it is -- it is the
phenomenal teams that I've -- no question.
But performance, a lot of times, it's just
more than specs. We do a performance demo,
and you've seen those. But it's more than
specs. It is about keeping you in the
moment, if we're going to have you
creating, if you're going to be producing,
if you want to stay un-interrupted, you
have to find different ways to utilize the
product. One of those could be voice or
conversation. Built into the product
itself, there is a linear micro-ray that
sits on the product. So, I can say from
across the room what I need, whether it's
locked up or not locked up, you can talk
to this device. I think that's pretty cool
'cause for me, I use Cortana all the time,
and it's pretty meaningful. It keeps me
connected to what matters most, like
here's my best example today: Hey Cortana,
add get Mary a gift to my list.
>>Cortana: Okay, I added that to your
list.
>>Panos: Okay, I operate in this function,
so you know it's Mary's birthday today.
She's my wife. It's October 26th, I'm in
New York with all of you fine people,
she's in Seattle, probably watching right
now, so happy birthday. But, to get this
gift was important to me, and to stay
connected was important to me. You see
how I bring it up here, just by calling
Cortana and it integrates perfectly. This
now integrated into Wonder List, which is
really important to me. If you haven't
tried Wonder List, give it a shot. All
my phones, no matter what platform you
may be using, all your phones, your
Surface products, any PC, you have Wonder
List on it, and that list now carries with
me, so I can remember to get Mary a gift.
I feel like some of you are judging me
because you think I haven't bought Mary
a gift. This is a demo. And I did get
Mary a gift, uh, and, and it's nice. And
so, I'm just going to -- it also says I'm
rehearsing for presentation, so just to
make the point, I've already done that,
too. Okay, that's pretty in Cortana, but
that same idea to keep you connected or
keep you moving or keep you productive,
we also integrated a Studio HD camera. We
call it the Surface Studio Camera for a
reason. We really focus here to bring you
high-end video conferencing, that was the
goal. We wanted to bring auto exposure
to you, we wanted to make sure we brought
the perfect face base, rendering of color
to make sure you look great or as good as
you can, or maybe what it looks like in
real life, I'm sure it's great. and it
also brings Windows Hello for you and your
family, if you were to use this product
at home and I think that's pretty
impactful. Between the camera and the
mics, to keep you immersed and keep
moving, I think it's pretty important.
Now, this is Surface Studio. It's
beautiful. We think you're going to love
it as is. It's got the best screen in its
class, the performance is going to be
unmatched, the Cortana and Skype
integration, Microsoft Office coming to
life on the product, Windows and Office
together have never been better on any
given single product ever. What do you
think of Surface Studio?
[applause]
>>Panos: Okay, we've done this before.
Surface has always been about more. It was
never as simple as just a desktop. Pro
was more than a tablet. Book - so much
more than a laptop. Even Hub, it's more
than just a whiteboard. All of these are
category-defining products. Why would
Studio be different? Studio is made, made
to bring out the creator in you, made to
define a new category. It's not just
another beautiful PC. It is a product
that was made to help get you to your
most creative point. You. You. Doesn't
matter how you create. I'm going to take
you back. Do you remember David William
Hearn? Remember last year I talked about
David William Hearn? He's a composer. He
makes symphonies. He inspires me. What a
lovely human being. But he makes his
symphonies on Surface. Let's try this.
Hey Cortana, play David William Hearn.
>>Cortana: Playing David William Hearn.
>>Panos: Take a listen.
[music]
>>Panos: Ah, so beautiful. Now do you
remember? We talked about David. This
is David in his flow, where he's creating
at his best. He puts his pen to a screen.
The hardware disappears to the background.
He finds his flow, and he makes beautiful
symphonies. He's a creator, there's no
doubt. What I think what today's about -
we're all creators. You don't have to be
David or that artist or the designer, or
you can be. You could be that office, late
at night, working, building their own
symphony on a spreadsheet. Or how about
your teachers? The teachers who may teach
your kids. The impact that they have on
the world, aren't they creating? Every
single one of us is a creator. We want
to use this product to help every one of
us create. Start with your mind, move
through your heart, let it out your hand,
onto a beautiful screen and into
someone else's life. This product is about
endless possibilities and pure
imagination.
♪[dramatic music]
♪Come with me and you'll be
♪in a world of pure imagination.
♪Take a look and you'll see
♪into your world of imagination.
♪ We'll begin with a spin
♪travelling in the world of my creation.
♪What we'll see will defy explanation.
♪[dramatic music]
♪If you want to view paradise,
♪simply look around and view it.
♪Anything you want to, do it.
♪Want to change the world?
♪There's nothing to it
♪♪
♪There is no life I know
♪To compare with
♪Pure imagination.
♪Living there, you'll be free
♪If you truly wish to be.
♪♪
[applause]
>>Panos: Now this is Surface Studio.
[applause]
>>Panos: So, I walked you through it, but
this is really a new way to create, it's a
new way to produce, it's absolutely a
new way to work. It's meant to turn your
desk into a studio. That's what it's going
to do. Now, the idea behind it is we
want you to be able to move effortlessly
between those perspectives of drawing,
drafting, up to typing, back through so
you can move through your motions and
nothing gets in your way. It was designed
in a way where this hinge had to come to
life and there was so much around it, and
those arms that disappear into the
background, they play this critical role.
There are 80 custom parts in those two
arms, each having 80, which is critical.
Creating a zero gravity hinge - what does
that mean? We -- basically means it's
weightless, and that's critical because
what we have is a 13 pound display with
all its thinness and the aluminum
enclosure that we talked about, but we
have to make it as simple as possible.
You can pick any angle, we have a
counter-spring system in that same base
we talked about earlier that allows you
to put it in any position you want. And if
you wanted to draft, and if you wanted
to create and get really into your
product, we talked about the screen, so
the closer you get to it, the more
powerful that becomes for you to stay in
it because it is so clear, and that
clarity was critical. It was critical. So
I'm going to bring us to the Surface Pen
now. This is one of my favorite devices
on the planet. I think it's making a
difference in so many people's worlds.
We're seeing pens catch up digitally
everywhere. I think it's just awesome.
People are writing again. I believe that
writing pulls out creativity in many of
us, almost all of us. Put your pen to
paper, and it's meant to be innate. It's
something you have always done, but then
take Microsoft Office, and let's bring
up that Studio document one more time.
So I'm going to bring up the Studio
doc, I'm going to walk you through some
of the technicalities of the Pen here, and
we'll bring that up here for you. So this
is that same document, try not to
take too many pictures, there's a lot of
pieces coming together here. But the
first thing I'm going to do is I'm going
to zoom out and take a -- just a different
look at the collection of images here.
I'll probably come here and this is the
design for thermal that we're looking
at, which is cool. Now, if I want to edit
a document in that real time editing.
Have you seen this with Word? It's a very
cool way to look at it. I'm going to do
this in red. You don't actually have to
do anything anymore, the idea where you
pick up a pen, put it down to paper and
start writing, and remember, put it down
to paper. This is an eight and a half by
eleven sheet of paper. What makes this
demo kind of weird is I'm a leftie, so I'm
sorry about that. And, you know, I write
weird, but I'm just going to show you some
positions so you can kinda understand
where I'm able to put my arm down and
relax the way I want to. Now this is
Windows working what we call palm
rejection, where it's so important that
when you lean on this device and you get
all the way into it, if you're going to
immerse yourself, nothing wants to bring
you out, and then I write. Now look at the
latency, meaning speed of the ink coming
out of my Pen. All you can see is the ink
and how smooth it is, so we'll try it
here. The idea of I'm able to write at
full speed, the idea behind that is the
latency we talked about, is about reducing
it to the least amount of milliseconds so
you could never feel the difference
between a real pen and ink coming out of
it onto paper to a digital pen and the ink
coming out. That crossing of the analog,
or the physical and digital world that you
heard about today is just as real on
these devices, and it's critical because
it kinda brings us to a pretty cool
space. Now, I"m going to zoom out. I'm
going to get to the end of this document
because this is really how I work. I'm a
creator in documents. I know that sounds
weird, but that's what I am. I read a lot,
I write a lot. That's how I create. Every
night, I do writing. In the morning, we
have some meetings and I tell my stories
to the team and we inspire products and
we go drive for as -- the best we can be,
but I do writing and it's -- it's super
meaningful to me. This document can do the
same thing, but let's just step back and
look at what Word and Office is doing for
now me editing a document. So this spec is
meaningful to me. This spec is written by
a gentleman by a name of Peter. He's one
of our product leaders, and he would have
put this spec together. If I wanted to
give him feedback or edit something, if
there's something I like, imagine how
you can just simply scribble and the
entire paragraph knows I'm trying to
highlight it, and it just comes to life.
Pretty cool, right? Or, Pete, I don't
like this part of the document, just
scribble it out and it goes away because
it's not what was intended and the
document just re-flows perfectly, that's
the power of Microsoft Office and the Pen
and that innate feeling. Pretty cool.
[applause]
>>Panos: So I'm going to zoom back out
just a minute so you can see this. I'll
zoom out for you, and I'm going to go
to the bottom piece. I'm going to write
a note. I wanna show you something new.
Give me this. Team, I think they like
your product. Do you? What do you guys
think of this product?
[applause]
>>Panos: Watch how I just come up to show
you what I wrote, which is cool. I now
want to introduce you to this thing,
the Surface Dial. The Surface Dial was
created as a new form of input. We've
learned a ton over the last several years
how people are using their Pen and how
they use their other hand to do --
operate, whether it's touching the screen,
grabbing a mouse, typing, there's so many
different flows of interaction that
happen. This product was meant to help you
change that workflow, give you that next
option to help you create even faster.
Now, we have integrated global controls
into this, which are part of Windows, I
know that sounds like a lot of words, but
what it means is it's built right into
Windows. As I hold it down, can you see
right here in the middle of the screen
if you bring this up? You can see that
here, I have this dial essentially on my
screen in front of me. This allows me to
select different things within Windows,
in this sense, I'm going to show you a
new product called Ink Replay. You'll
notice my ink went away on the screen,
that was purposeful. But watch as I move
the Dial to the right, as the ink comes
back on the screen. If you can see my
hand and you see the ink coming to life
behind me, now here's what I love
about this, I can recreate this ink or I
can take it away at any given time. But
if the team gets this document and they
want to replay my emotion, you can see
it because it came out of my hand. If I
had typed that message, you would not
have the inner pieces of what came with
it. Those three exclamation points may not
look the same, the writing may have looked
faster or slower, which is important. let
me show you another cool trick. If I just
come here, this product comes to life
with the scroll wheel. So as I scroll,
can you see this flipping? Just moving
my hand and flipping through. Showing you
how the device works off the screen and
we're going to show you how it works on
the screen in just a minute, but if you
have a Surface Pro 3, if you have a
Surface Pro 4, if you have a Surface
Book, this mode of interaction is for you,
too, so don't worry, if you already have
one of those, you can grab a Surface Dial,
you can turn up or going, turn it down,
change the brightness, scroll through
your document, like I do here, you can
do all the magical things that the Dial
does for you to help you create. Now in
a world where I enter my creations in
Word, there are others out there that
start their creations in Word. I have a
dear friend here who's got an awesome
set of, uh, pieces in comic book world,
if you will, he calls them Motion Books,
please give a warm welcome to Ben, the
Madefire CEO. Hey, Ben.
[applause]
>>Ben: Hey, Panos. Good to be here, man.
>>Panos: Here you guy, man. Oh, you got
your own Pen?
>>Ben: I'm good.
>>Panos: Alright.
>>Ben: Thank you. Madefire's all about
storytelling, and in particular, comics.
We love comics because they're such a
powerful storytelling format. They're
literally words and pictures. We've
built a platform that enables anyone to
make a digital book we call a Motion Book.
And Motion Books have motion, sound, and
depth. And to create a Motion Book, it's
really important to have a digital work
flow. And I'd like to show you how taht
works on Studio. So here we go, let me
get into my Studio here. Great, got my
Pen. So I make a book called Mono, which
is about an ape-human, of course, don't
we all? And my first step is to write the
script, so I'm going to jump into Word
here. This is my Mono script. I'm pretty
happy with my script. I'm just going
to pick my Pen and I'm going to focus on
this area, close-up of Mono, hopefully
you can see that. And the step after the
script is to work on thumbnails. And
thumbnails are a sketch of the action, so
I'm moving from Word to Pictures, so I'm
going to put in, uh, Mono here. So, I'm
going to put in his, uh, shoulder, his
back, bit of a neck, and his face. He's
a pretty hairy guy, so there we go. Bit
of an eye here, there a nose, and mouth,
ah, that's not too bad. And, I've got a
caption, which I'm going to pop up here.
And I've got a dialogue, which I will put
here. So I'm pretty happy with that, and
here, it's very simple to do, but
previously, I would be writing in Word,
I'd be printing out onto paper, I'd be
finding a pencil, I'd be drawing my
thumbnails, I'd probably rewrite, reprint,
staple, un-staple. I've been known to lose
my pages, and ultimately, I'd be scanning
all of that back in, in order to get back
to here and back into my work flow.
I have none of that problem when I'm
working on Studio. So, my next stage is
art. So, to tackle my art in layers, I'm
in Photoshop, which is a fantastic place
to do this, and this is my pencil stage.
You can see that. And, I'm going to go up
to my 2D pencil and my pencil layer, and
here, I'm already thinking about, uh,
Mono's expression. He's not too happy
because he's being chased, so let's just
get a nice grumpy drawing, and the mouth
is very important. There, it's kinda
working. And, he's got a strong cheekbone,
let's get that in. And I want to get a
sense of where his hairline is, and this
is the strong jaw. So, I'm pretty happy
with that. And, my next stage is to go
to my Inks, and Inking is all about
layering the blacks. And, here I'm
going to pick this brush that I love,
which is my bone-dry brush. And, we can
have some fun. First, I want to get this
mark in here, so let's just see if that's
working, so semi--strong expression. And,
we can have some fun with Dial. And I
can go in here, and really show you what
I'm up to, which is nice to see it big.
So, what I love about this brush is like
a dry brush. So, it's a bit like a dip
pen, very good for doing this hairy guy,
and, I can get a bit of, uh, the shape
going on his, uh, jaw, and we come
right in. What I love is Panos talked
about how there's no lag. That's a really
immediate, so I can -- and I can really
modulate and do my strokes here. So, as I
come back out, I get a sense of that. And,
I'm pretty happy. I'd like to make him a
touch more feisty, so here we go. And, my
next step is my color. Now, for the color,
I'm actually going to pop this up, and we
can have a look at it. We can get some
perspective, and for me, color is about
the mood, the lighting, the atmosphere,
the texture. And it's really good to just
sorta stand back at this stage and just
have a look at it. This canvas is just
huge, you can get totally lost in there.
And we talked about color, TrueColor, it's
so rewarding to see my color on this
device. So, I'm happy with my script,
I'm happy with my art. My art's all been
in one place. Now, I can publish my book.
So, I'm going to go into Madefire.
Madefire works with any browser, here, I'm
in Edge. And we've got on the left-hand
side, got layers, we've got our
Photo-shopped file in the middle, we've
got time, and I'm just going to check my
sequence here. So we're establishing Mono.
We've got our caption and our dialogue.
That's working. And my next sequence is
looking pretty good, so I'm ready to hit
publish. Here's where I publish my Motion
Book into the Madefire app. This is the
Madefire App in Windows 10. Would you
like to have a look at this? [laughs]
Okay, so I'm going to pop this around,
and let's see how this comes to life.
♪ [quiet piano music]
[explosion]
♪ [dramatic music]
♪
[siren]
[shot]
♪ [electronic music]
>>Ben: It's cool to see it up here, I
have to say.
[applause]
>>Ben: Thank you.
[glass breaking]
>>Ben: It's amazing to me that Studio
makes it possible to have my entire
creative process in one place. It's an
incredible thing for creators and
storytellers and certainly for making
Motion Books on Madefire. Thank you.
[applause]
>>Ben: Thanks, Panos.
>>Panos: That was very cool, bro, that was
super cool. That was cool. That's cool. So
you saw how Studio changes the way I work,
how I create and, and it has been a
phenomenal product to do so. You can see
how it's changing how Ben works. Now we
have a ton of other partners we've been
working with to bring Studio to life, and
to bring the Surface Dial specifically to
life, and that mode of interaction between
the tow. There's a company by the name of
Mental Canvas, there's been some images
around here. It's a pretty interesting
company, it's awesome. Julie Dorsey is
the CEO. Uh, it's this true example of
where the software was built specifically
for this device. This is a drawing you're
looking at. This is Screen Studios, this
is exactly where we are. And you can see
all the dimensions in the drawing where
the line's coming out of this thing, and
it's pretty beautiful. And it's an image
that it comes to life only on something
where you are able to put the Pen down,
the Dial down, and start creating on a
product like Mental Canvas. You're going
to meet Julie later, when you go down to
the workshop. You'll be able to see all
the details of what she does, and many
of our other partners. One of the things
that we learned here, with Dial, that
really kinda inspired us, was the fact
that when a developer, a designer, a
creator, or even somebody who sits down
to edit through documents and wants to
move faster, the idea where both of you
hands are engaged, one on the Surface
Dial, the other with the Pen, and you're
in mode, and you're immersed, and you're
flowing. It's, it's very, very intense
and you can get so much out of it. We then
took a few minutes working with our
developers to put a small vignette
together, so you can see what's happening
with the Surface Studio and the Surface
Dial. Take a quick look.
♪ [gentle music]
>>Man: When I saw Surface Studio for the
first time, the jaw drops a little bit.
>>Woman: The Surface Dial with the Studio,
there's just this magic that takes place.
>>Man 2: It's definitely redefining the
concept of desktop.
♪ [upbeat music]
>>Miles: Sketchable is principly designed
for Pen and touch input. The Surface
Studio fits it to a T. With the Surface
Studio, what I saw immediately was the
size of the screen. Whatever you're doing,
if you're trying to be productive,
realistically, it maters. The really
special thing about the Surface Dial is
when we can change the color while you're
painting, without even picking up the tip.
That's not just as good as real life, it's
better.
>>Don: At Librium Software, we make
solutions for the architecture,
engineering, and construction industries.
With the Surface Studio, you really have
a new collaborative way of interacting
with documents.
>>Peter: It is essentially the same
anglle as the drafting table. You're more
immersed in the technology once you're
down in the Studio mode. With the Dial,
there's an offscreen and onscreen
presence, and so, I can work however
makes sense to me.
♪ [orchestral music]
>>Julie: Mental Canvas combines free-
hand drawing with 3D capabilities. You
could draw on a canvas, but then you
can also project your strokes into space.
With Surface Studio, you just get this
really fluid experience of creation that's
just not possible anywhere else.
>>Man: The experience so far has been
seamless. It's going to change the way
that people do work at their desk.
>>Julie: Once you start to use it, you
don't feel like you're working with a
computer anymore, you feel like the
computer's serving you, rather than the
other way around.
♪ ♪
>>Panos: That's absolutely incredible.
[applause]
>>Panos: It's incredible to see. It's
incredible to see how the Dial brings this
product to life, how it changes the way
you can think about product like this.
It's a product you can pre-order today.
If you want to experience it, which I
think a lot of people may, get out to the
Microsoft store, any Microsoft store,
tomorrow, and the Surface Studio will
be there, get your hands on it, get close
to it, get close up to that screen. Now,
for $3,000, it's an incredible value. It's
for the creators and the professionals
out there. But, it's also for anyone who
wants to replace multiple monitors, or
somebody who uses a pad for just writing.
It's got so much opportunity. I can't wait
for you guys to get your hands on it. I
just can't. I want you to get your hands
on this product. Now it's available in
limited quantities this holiday, so if you
do want to get your hands on the product,
you, uh, you better do that pretty
quickly. This is a product that I believe,
that we believe truly brings out the
Creator in all of us. I think it's going
to enable each and every one of us to
achieve more, and with that, I would
like to welcome Satya.
[applause]
>>Satya: Thank you. Thank you Panos. It's
fantastic to be here in New York City.
What you saw today is the magic we can
create when we take that most malleable
of resources, software, mix it with
hardware innovation, and birth new
computers and new computing experience.
But more importantly, it is about
empowering everyone with a new set of
tools. Creating a new platform of
opportunity for everyone. Each of us has
an innate desire to create, to connect,
to express. That's what makes us human.
This is what the first computers were
designed to do, to help people get more
done and more productive. The last ten
years, our industry has seen the emergence
of a variety of new technologies, social
networks, devices, applications, services.
Much of that innovation has been slanted
towards consumption, helping us consume
more information and media in different
formats. That technology absolutely has
a place in our lives and it should
rightfully be celebrated. However, I
believe that the next ten years will be
defined by technology that empowers
profound creation. At Microsoft, our
mission is to empower every person and
every organization on the planet to
achieve more. We are the company that
stands for the builders, the makers, the
creators. That's who we are. Every choice
we make is about finding that balance
between consumption and creative
expression. I'm inspired by what I see in
the Minecraft generation, who view
themselves not as players of a game, but
as creators of new worlds that they dream
up. When we think about the future of
computers and computing, we think about
this generation, and everyone who's
inspired by them, the new forms of
creativity, the expression that we can
unleash. This is what motivates us with
Windows 10. As we pursue our ambition
to bring more personal computing into
our lives, we're building Windows for
each of us. One that pushes the boundaries
on input and output modalities, enabling
people to write, speak, see, touch,
experience computing in new ways. With
Surface, we're creating a new category
that transforms your desk into a creator's
studio, a tool for creation, connection,
and expression. We're also bringing
together Windows with Office, Windows with
gaming, all as cloud-connected, AI
enhanced, trusted experiences that span
all of your devices. What you also saw
today was the birth of a new medium, a
future where we can move from two-
dimensional constructs to 3D. From 3D
objects to Holograms and from Holograms
to mixed reality. We think of mixed
reality as that ability to seamlessly
share experiences across your digital and
analog worlds. Scanning a sandcastle in
the real world, making it a 3D object in
the virtual world, sharing it,
transforming it, placing it back in the
real world as a hologram. We are
democratizing this new medium of
mixed reality for everyone. We want the
artists, the musicians, the architects,
the students, the gamers, the builders,
the makers, everyone who creates, all of
us, to help bring this mixed reality
medium to life. We want to empower
people, from playing games to broadcasting
games, from watching the broadcast to
interacting with the broadcast. From
capturing 3D to designing in 3D, from
creating a 3D object to sharing a 3D
object as a hologram. From a silo-
digital-analog world to a new immersive
mixed reality world. To close, I want to
go back where we started this morning.
What permeates throughout all of this is
that ultimately, technology is just a
tool in the hands of humanity, a tool
that helps amplify our ingenuity and
creativity. New computing medias do not
take shape by technology alone. It is up
to the creators to seize the moment and
bring technology to life. We're at this
point in our industry, in our history,
that a new computing platform and a
new computing medium can empower
profound creation. One of my favorite
poets, Reina Maria Rilke, captures it
best: The future enters into us and
transforms itself in us long before it
happens. It is for each of us collectively
to imagine the future, create it, and let
ourselves be transformed by it. Thank
you all very very much. Thanks.
[applause]
♪ [clarinet music]
>>Narrator: The spirit of creativit lives
in all of us. It compels us to move
forward.
♪ So tell me do you love someone?
♪ I'm losing all the time I had.
>>Woman: I paint with colors.
♪ I never had to know about the other
♪ Know about the other side.
>>Man: I paint with numbers.
>>Woman: I paint with words.
♪ [upbeat music]
>>Girl: I sculpt in 3D.
>>Man: I sculpt in code.
>>Man: I sculpt young minds to go
further.
♪ [upbeat music]
>>Woman: I design skyscrapers.
>>Boy: I design new worlds.
>>Girl: I share ideas.
>>Woman: I share experiences.
♪ [music playing throughout]
>>Woman: I compose symphonies of
music.
>>Man: I compose symphonies of science.
>>Narrator: What we create is more than
just our work. It is our passion.
Microsoft helps you turn that passion
into reality with technology that is
personal, magical, and intuitive, so
nothing comes between you and your ideas.
Welcome to a world where every person
is empowered to achieve more.
♪ So tell me do you love someone?
>>Narrator: And every idea can make an
impact.
♪Oh, oh, oh, oh, oh