WEBVTT

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>>Nathan: When you build features for
people that have a range of abilities, you

99:59:59.999 --> 99:59:59.999
end up making something that works for 
everybody.

99:59:59.999 --> 99:59:59.999
>>Kelly: For me, one of the amazing things
even today after 15 years of Microsoft, is

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how we're inventing new experiences.
>>Brett: When we sat down, we're focusing

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on using vision or no vision, we decided
really, we need to work on performance.

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To start narrating, we're going to go down
to the Windows key and press enter.

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>>Computer: Windows. Start Windows. Search
box. [indistinct]

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>>Kelly: So right now, we're at about 80%
of capacity upon entering co-speak.

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This is about how I would use my computer
>>Computer: [indistinct]

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>>Kelly: That probably sounds like 
gibberish, but, I mean, once you get used

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this, it's pretty clear.
>>Brett: One of the things that we spend

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a lot of time looking at is how do you
really help develop or be immersed in what

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it means to be blind. We built in the 
developing mode a narrator.

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>>Computer: Cancel. Shift. Developer 
mode enabled.

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>>Brett: So you can see that we've ordered
the screen so we press H to jump to the

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first heading.
>>Computer: Heading level 1 Go to Bing

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homepage.
Brett: And it will kind of immerse you in

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what it feels like to not see right.
>>Computer: Click down to change to

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suggestions view.
>>Kelly: Across many applications, when

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you're typing, whether it's weather, news,
Cortana, you're getting search suggestions.

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>>Computer: Fond du Lac, one of one,
selected.

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>>Kelly: It's the first time that we're 
building that level of accessibility into

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both our screen and our applications.
>>Anne: I'm going to flag this message

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>>Computer: Contact delete button. Move
button. Save Flag mode.

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>>Nathan: Xbox looked closely at how we 
can diversify how people represent

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themselves. And so, we can see a new set
of avatars so that somebody can select

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an avatar that looks more closely to 
themselves.

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>>Charles: So with Windows 10, we actually
really wanted to do our part and make

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accessibility great.
>>Computer: Enter. Of.

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>>Sean: Whether they need a screen reader,
whether it's high contrast, whether it's

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keyboard only.
>>Computer: Add level 3. Draggable.

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>>Yan: It was really about making it more 
use-able and more intuitive for all of our

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users.
>>Nathan: So in the future, I think the

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key is really matching the ability of the
technology to the ability of the person,

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so everybody can participate.
[music]

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[applause]

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>>Terry: Hello. Thank you. Thanks so much
for being with us here today. You know,

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I've seen that video a few times now, and
every single time I watch it, I feel so

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lucky to be part of this tech industry
because what unites all of us is this

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driving belief that technology can
actually serve each of us. The triumph of

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truly human-led design, like you just saw,
is that each of us gets to reap the

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benefits of technology, that each of us is
included and welcome, and that each of us

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can make our mark on the world. I'm so 
incredibly proud of our team for throwing

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their personal passion, their experience,
and their very best creativity into each

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success and new innovation. At Microsoft,
we challenge each of our software

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developers and hardware designers, each of
our artists and audio team, each of our

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production and quality designers to 
deliver our mission: to empower every

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person and every organization on the 
planet to achieve more. I'm Terry Myerson

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and I lead the Windows and Devices team of
Microsoft, and I'm so excited to show you

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what we've been working on. When we think
about the billion people all around world

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using Windows, we realize each of us is 
so multi-dimensional. Each of us has

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different interests and talent, careers 
and goals. Each of us is multi-layered.

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Think about yourself. You may be a gym
rat and a gamer, a student and a

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professional, an artist and an architect,
a fantasy football player and a soccer

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dad. You might be someone who invents
solutions that assure accessity, or makes

99:59:59.999 --> 99:59:59.999
art out of this driving need to make the
world a better place. What unites all of

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us is that we are creators of our
individual lives. As creators, we need

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technology that spans all facets of our
lives, with work and play. And we're truly

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inspired by every person using our
products. Consider Sief. He's a college

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freshman in Bangladesh, a computer
programmer, a cyclist, and a total

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Windows 10 super fan. I mean, seriously,
when Sief was just 15 years old, he joins

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the Windows Insiders program and starts
emailing me daily with his ideas for how

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to improve Windows. So, I wasn't surprised
that just recently, he and his two

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classmates just used their Surface and
Windows 10 laptops to enter the United

99:59:59.999 --> 99:59:59.999
Nations Shake it Out contest to help
people in the earthquake-prone areas in

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India. These are creators who are using
technology to build a better world for all

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of us. Or, consider Carrie. She's a 
10-year-old girl, a soccer player, a gamer

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and a cancer survivor. Her father reached
out to us on LinkedIn and shared that

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Xbox was a brilliant part of her
recuperation. She didn't just play Xbox1

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to occupy herself. She played Fifa, Forza,
Minecraft with her friends to strengthen

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her friendships while recovering from her
treatment. This is a creator who is

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building a community with technology. And
then there's Pearson Education. A textbook

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publisher and a pioneer in personalized
learning. So Pearson is using Microsoft

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hololens, the world's first fully 
self-contained holographic computer to

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create cutting edge programs that span
education of high school students in

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science to training nurses on holographic
patients. This is a creator who is

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building revolutionary new ways to
to educate all types of students. So

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however many layers represent you,
whatever hats you wear, wherever you work,

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wherever you refuel yourself, we build
Windows to be your place to create and

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play. Windows is your think tank, your
office, your studio. It's your archive,

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gallery, workshop. It's your arena. It's
your sanctuary, and above all, Windows

99:59:59.999 --> 99:59:59.999
is your kitchen table where everything
just gets done. With Windows, we want to

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create real depth at both ends of the
human experience, how we work, and how

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we play, alone and together. With the 
initial voices of Windows 10, we began

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laying the foundation with Windows Ink, 
Pen, with Windows Holographic and

99:59:59.999 --> 99:59:59.999
Hololins, with Xbox on Windows 10. And
because we understand that your

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information is digital treasure in this 
online world, we'll be continuously

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updating Windows to secure your identity,
your information, and your devices. Today,

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we are so humbled by you, the over 400
million people that are now using Widnows

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10. That's over 600 people who chose
Windows 10 every minute of every hour of

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every day for the last year, and have 
spent over 200 billion hours of their

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lives on Windows 10. That's as if there's
been a 500% increase in gaming on Windows

99:59:59.999 --> 99:59:59.999
10, and there are now 3 times as many
developers building apps for Windows 10.

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And because we're so inspired by Sief,
Carrie, Pearson, and countless other

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creators who rely on Windows 10, we've
set an even bolder ambition: 15 months and

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400 million users later, we are going
to multiply your productivity with

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creativity. We're going to magnify
gaming with state-of-the-art

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competitions. So, today, I'm so excited
to announce the next release of Windows 10

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that will ship this coming spring, for
free, to every Windows 10 device, whether

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you own one now, or buy a great new one
this holiday, you're going to find

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unparalleled new ways to create and
play. You're going to find new experiences

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that place your most important people
right at the center of your digital life,

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and you're going to find new experiences
for the creator in everyone. And that is

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why we have named this release the
Windows 10 Creators Update.

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[applause]

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Now, as much as I wanted to show you
everything in the update, there's just too

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much innovation to walk through this
morning, so we're going to focus on the

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three most important areas in the Creators
update. First, we're expanding our vision

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for mixed reality, which includes virtual
reality, augmented reality, and

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holographic computing, with 3D for
everyone. So each of us can create, share,

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and experience 3D and mixed reality. 
Second, gamers can experience the best

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of orkay gaming in any game broadcasting.
And third, everyone will have a faster way

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to connect and share with the people who
matter most - their family, their friends,

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their collaborators, and fellow gamers.
Let's take a look at the first -

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empowering everyone to be a 3D creator.
Microsoft Office on Windows has always

99:59:59.999 --> 99:59:59.999
stood for helping you be your most
productive self. We're the silent partner,

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always working in the background, so you
can get the work that matters the most

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done. Today, for most of us, productivity
is defined by 2D emails, documents,

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spreadsheets, and slides. We think in 2D.
We grew up with 2D color by numbers. We

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output 2D. Yet, the next generation is
growing up with 3D right from the start.

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Last month, I attended Minecon, our
annual Minecraft event with 14,000

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attendees. I watched thousands of kids
interact fluently with their 3D Minecraft

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world, editing in 3D with ease, moving
around in 3D world as naturally as we

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scroll through a document. With the
Creator's update, we asked ourselves,

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"What can Windows do to unleash the 3D
creator within each of us? How can we

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help you use 3D to think new thoughts? To
gain new insights? To accelerate new

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learning?" Please welcome Megan, our 
product leader, who has been pioneering

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our 2D to 3D journey within Microsoft
to show you the possibilities with the

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Windows 10 Creators Update.

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[applause]

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>>Narrator: Creativity. I guess you can 
say we've been at it for quite some

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time. What begins as the tiniest flicker
of an idea has the power to evolve into

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something you'd never expect. Everyday,
you get the chance to look around and

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wonder, "What if?" How can we bring our
ideas to life? Creativity is a part of us.

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It's woven right into our DNA. Once we
allow our boldest ideas out, they can find

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their place in the world. And our world
is three-dimensional, full of perspective,

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shape, and depth. So, isn't it time we
started using all of those dimensions?

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3D helps us to see more, to create more,
to understand each other. Technology is

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my canvas and my source for inspiration.
Now, it's given me a place for new ideas

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to take shape. 3D means sharing with one
another in a totally different way. We've

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always been creators, and our next
evolution is here. Imagine what you'll do.

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[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: Humanity's progress has always
been marked by our creativity. Creativity

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is a fundamental human need. We create to
evolve as a species, to express our

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biggest ideas. We create to solve problems
and we create to tell our stories and

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stimulate our minds. At Microsoft, we
believe if we can empower the world with

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3D, we will unlock a new era of creativity
that can enhance your ideas and your

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storytelling. A new era of innovation 
that allows you to work seamlessly across

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your screen and into the physical world
around you. A new era of computing that

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enables each and every person on the 
planet to achieve more. I'm Megan Saunders

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and today, we're going to show you how
anyone can create, share, and experience

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3D. I"m proud to announce that the Windows
10 Creators Update, 3D is for Everyone.

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[applause]

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Now, everyone is a big goal, so where do
we begin? Let's take a look at a video

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featuring our next generation of creators.

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>>Teacher: Come on in, take a seat.

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>>Student: When I first heard 3D, I was
like, "It'll probably be really harder,

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like bubble letters," but when I saw this,
I was like, "Whoa, look at that."

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>>Woman: Whoa, look at it. It just popped
in

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>>Girl: Yeah, wow!
>>Woman: Love how they added those clouds.

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We think that if we can enable the 
creation of 3D content easily for people,

99:59:59.999 --> 99:59:59.999
that we can unlock a whole new ability
for the way that they can create and the

99:59:59.999 --> 99:59:59.999
way that they can learn new things.
>>Female Student: It's just, it's a lot

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more accessible, and it feels more modern.
You just, you don't have to be an expert

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because literally, in like 5 minutes or
less, I was just making whatever I want.

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>>Male Student: Other 3D programs have,
like, giant tool bars at the top, and it's

99:59:59.999 --> 99:59:59.999
hard to find just one thing to do. This
is click on the object and all of the

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options just pop up instantly.

99:59:59.999 --> 99:59:59.999
>>Male Student 2: To be able to mix
2D images with 3D images. So, I took a

99:59:59.999 --> 99:59:59.999
picture of myself, a little selfie, and I
put my face behind it so it looks like

99:59:59.999 --> 99:59:59.999
I'm floating in outer space.

99:59:59.999 --> 99:59:59.999
>>Female Student 2: I really love the
magic selection tools, which I can use to

99:59:59.999 --> 99:59:59.999
take a photo from real life and put it 
into my art. In that playful nature of

99:59:59.999 --> 99:59:59.999
creating, they're learning at the same
time. Creativity leads to learning leads

99:59:59.999 --> 99:59:59.999
to innovation.

99:59:59.999 --> 99:59:59.999
>>Male Student 3: So, in the remix
exercise, we each had our own Surface with

99:59:59.999 --> 99:59:59.999
Paint on it. We passed it on every five 
minutes.


99:59:59.999 --> 99:59:59.999
>>Male Student 4: I started off with this
little, really cool robot, three-

99:59:59.999 --> 99:59:59.999
dimensional object, and it became this
flying bunny character, and I thought

99:59:59.999 --> 99:59:59.999
it was, it was cool.

99:59:59.999 --> 99:59:59.999
>>Female Student 3: Today, I was working
on the Statue of Liberty. The clouds and

99:59:59.999 --> 99:59:59.999
the airplane, and New York City behind it.
I actually have the Megalodon tooth that

99:59:59.999 --> 99:59:59.999
I scanned and actually imported it into
the drawing.

99:59:59.999 --> 99:59:59.999
>>Female Student 4: Uh, I always wanted
to work in 3D, and now I can. 3D is for

99:59:59.999 --> 99:59:59.999
everybody.

99:59:59.999 --> 99:59:59.999
>>Male Student: One word to describe
this experience. . .

99:59:59.999 --> 99:59:59.999
>>Female Student: Intuitive.

99:59:59.999 --> 99:59:59.999
>>Female Student 2: Simple

99:59:59.999 --> 99:59:59.999
>>Female Student 3: Inspirational

99:59:59.999 --> 99:59:59.999
>>Female Studnet 4: Empowering

99:59:59.999 --> 99:59:59.999
>>Male Student 2: Dynamic

99:59:59.999 --> 99:59:59.999
>>Male Student 3: Epic

99:59:59.999 --> 99:59:59.999
>>Male Student 4: Mind-blowing, I guess

99:59:59.999 --> 99:59:59.999
>>Female Student: I'd say it's
revolutionary.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: 80% of people aged 12 - 24 
believe that creativity is one of the

99:59:59.999 --> 99:59:59.999
most important things, and in fact, they
value it 14 points higher than prior

99:59:59.999 --> 99:59:59.999
generations. It's this next generation of
creators that has inspired what we are

99:59:59.999 --> 99:59:59.999
about to share with you today. If we can
enable them to connect the ideas from

99:59:59.999 --> 99:59:59.999
their minds to their screens, and then
out into the world, we could build this

99:59:59.999 --> 99:59:59.999
amazing new platform for them to create
in new ways, to learn, and to enable them

99:59:59.999 --> 99:59:59.999
on a path that they might not have 
otherwise chosen. So, let's begin with

99:59:59.999 --> 99:59:59.999
creation. If we truly want to make 3D for
everyone, then we need to make 3D

99:59:59.999 --> 99:59:59.999
creation as simple as taking a photo or
a video on your phone. Imagine, if you

99:59:59.999 --> 99:59:59.999
will, that I'm on vacation, and I have
gone to visit my brother who lives in

99:59:59.999 --> 99:59:59.999
San Diego, near the beach, and I just
watched my daughters, Maddie and Marina,

99:59:59.999 --> 99:59:59.999
make this beautiful sand castle. And I 
want to capture what they created, and

99:59:59.999 --> 99:59:59.999
today, I would be limited to taking a 
photo or a video, but let's take a look

99:59:59.999 --> 99:59:59.999
at a new way. I'm going to show you how
we can capture this castle, this sand

99:59:59.999 --> 99:59:59.999
castle, with our Windows Capture 3D
Experience. Now, here you can see the

99:59:59.999 --> 99:59:59.999
sand castle's taking shape in front of me.
I'm not only taking something from the

99:59:59.999 --> 99:59:59.999
physical world and making it digital, I'm
also taking something that would have been

99:59:59.999 --> 99:59:59.999
temporary, and making it permanent. We all
know that as the sun goes down at the end

99:59:59.999 --> 99:59:59.999
of the day, you have to leave your
sand castle behind. But, with the magic

99:59:59.999 --> 99:59:59.999
of scanning, we can take this temporary
memory and save it forever. Today, I used

99:59:59.999 --> 99:59:59.999
HP's Windows Phone, the X3, but we 
envision this experience on any device.

99:59:59.999 --> 99:59:59.999
Now, there it is. I just made a 3D object
using my real world for inspiration.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: But what if I want to get a 
little more creative? In order to do that,

99:59:59.999 --> 99:59:59.999
I'm going to use a very special member
of the Windows family. Paint is a

99:59:59.999 --> 99:59:59.999
phenomenally popular app. Over 100
billion people use it every month. It is

99:59:59.999 --> 99:59:59.999
also a program with a lot of history.
Over its 30 years, Paint has appealed to

99:59:59.999 --> 99:59:59.999
generations of aspiring digital artists.
For many of us, Paint was the first

99:59:59.999 --> 99:59:59.999
digital art package that we ever used. Its
simplicity enabled everyone to create

99:59:59.999 --> 99:59:59.999
in 2D. I'm excited to announce that with
the Windows 10 Creators Update, we are

99:59:59.999 --> 99:59:59.999
introducing Paint 3D.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: Now, some of you might have had
a chance to preview Paint, but for the

99:59:59.999 --> 99:59:59.999
rest of you, I'd like to demonstrate
how we're making 3D creation easy for

99:59:59.999 --> 99:59:59.999
everyone. Now, the most common scenario
in Paint is to crop a photo. So, here you

99:59:59.999 --> 99:59:59.999
can see I've got a daughter, uh, a photo,
a photo of my daughter. And I'm going

99:59:59.999 --> 99:59:59.999
to go ahead and turn this into a 3D
memory. So, let's start with a crop here

99:59:59.999 --> 99:59:59.999
using our Magic Select, which allows me
to remove the background from the photo

99:59:59.999 --> 99:59:59.999
and just keep my daughter. Move this, and
I'll move my background over. Now, I'd

99:59:59.999 --> 99:59:59.999
like to add a few more memories from that
day, and I have just the perfect item in

99:59:59.999 --> 99:59:59.999
mind. That exact same sand castle that I
just scanned moments ago is now a 3D

99:59:59.999 --> 99:59:59.999
object in Paint.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: Let's go ahead and get my
daughters in the scene here. Move them

99:59:59.999 --> 99:59:59.999
over. Now, I don't really want them
sitting in the back. Fortunately, because

99:59:59.999 --> 99:59:59.999
we are working in true 3D, I can easily 
move them into the right steps of the

99:59:59.999 --> 99:59:59.999
scene. There we go. Now, I'd like to add 
a tree, and the web is always a good

99:59:59.999 --> 99:59:59.999
place of inspiration for that. So,
another way that we're making 3D creation

99:59:59.999 --> 99:59:59.999
easy for everyone is with remix3d.com.
This is a community we're building for

99:59:59.999 --> 99:59:59.999
people to share, discover, and be
inspired by 3D. As you can see, here we

99:59:59.999 --> 99:59:59.999
are on the homepage, lots of original
creations from featured artists. And you

99:59:59.999 --> 99:59:59.999
might also notice that we have some things
that were made in Minecraft. Minecraft is

99:59:59.999 --> 99:59:59.999
an incredible game that really captures
the imagination of its audience. Inside

99:59:59.999 --> 99:59:59.999
the game, people explore, craft, and 
create in a rich, 3D world. With the

99:59:59.999 --> 99:59:59.999
Creators Update, not only will you be
able to export your creations directly

99:59:59.999 --> 99:59:59.999
from the game, but you'll also be able
to 3D print them from right here, in the

99:59:59.999 --> 99:59:59.999
community.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: Now, it's important when you're a
creator, that we have a variety of content

99:59:59.999 --> 99:59:59.999
to choose from. So, as I scroll down,
you will also notice some objects, uh,

99:59:59.999 --> 99:59:59.999
that were created in SketchUp. Now,
SkecthUp has been a long-time believer

99:59:59.999 --> 99:59:59.999
in 3D for everyone, which is why we're
excited to announce our partnership

99:59:59.999 --> 99:59:59.999
with Trimble to bring SketchUp and their
millions of creators and creations from 3D

99:59:59.999 --> 99:59:59.999
warehouses to be part of our community.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: But, I came here to look for a
tree, so, let's get looking. There you go.

99:59:59.999 --> 99:59:59.999
So, you can see there's a variety of trees
and I'm going to go ahead and select this

99:59:59.999 --> 99:59:59.999
one here. Now, what you're looking at now
is a concept that we call board. Boards

99:59:59.999 --> 99:59:59.999
allow me to collect many objects from
across the community and save them for

99:59:59.999 --> 99:59:59.999
use for later. So I'm going to go ahead
and add this one, uh, to my inspiration

99:59:59.999 --> 99:59:59.999
board. I'll go ahead and grab one more,
so I have some options. And let's go ahead

99:59:59.999 --> 99:59:59.999
now and get these back into my scene. 
And the way we're going to do that is

99:59:59.999 --> 99:59:59.999
here. What you're looking at now is the
community directly integrated into Paint.

99:59:59.999 --> 99:59:59.999
We've made it easy for the community to
be integrated into any app or experience.

99:59:59.999 --> 99:59:59.999
You can see the exact same homepage we
were just on moments ago. And I also have

99:59:59.999 --> 99:59:59.999
access to my own personal content,
including that inspiration board that I

99:59:59.999 --> 99:59:59.999
just added these trees to. So, let's take
a look at that, and I'm just going to

99:59:59.999 --> 99:59:59.999
drop that tree in. Perfect. I'll just move
it over, then I'll just turn that a little

99:59:59.999 --> 99:59:59.999
bit. Okay, it's looking better, but the
top is a little empty, so I'm going to go

99:59:59.999 --> 99:59:59.999
ahead and add a cloud. And to do that,
I'm going to use one of my personally

99:59:59.999 --> 99:59:59.999
favorite tools, the Doodle tool. The 
Doodle tool allows me to take any 2D

99:59:59.999 --> 99:59:59.999
pre-sketched with the Pen and instantly
turn it into 3D.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: There we go. Now, for the sake
of time, let's move over to a scene that

99:59:59.999 --> 99:59:59.999
I've advanced a little bit. We all know
that there are two sides to every story,

99:59:59.999 --> 99:59:59.999
and in this case, here is a scene that my
daughters have been working on from their

99:59:59.999 --> 99:59:59.999
own memories of that day at the beach. 
Now, my girls have been early testers with

99:59:59.999 --> 99:59:59.999
Paint all along the way, and one of their
favorite things to do is create their own

99:59:59.999 --> 99:59:59.999
personal emojis. So, I'm going to go
ahead and I'm going to take this emoji,

99:59:59.999 --> 99:59:59.999
uh, and I'm going to do a little bit of
Remixing, uh, and make it my own, and I

99:59:59.999 --> 99:59:59.999
have just the person for inspiration in
mind. So, let's start with some paint

99:59:59.999 --> 99:59:59.999
brushes. The oil brush here, and I'll

99:59:59.999 --> 99:59:59.999
color along. We've made all of the 2D pens

99:59:59.999 --> 99:59:59.999
and pencils. We've enabled them to work on
any 3D object. There we go, that's a

99:59:59.999 --> 99:59:59.999
pretty good-looking beard. It's coming
together. Now I'm going to go ahead and

99:59:59.999 --> 99:59:59.999
add some sunglasses. And I'm going to use
what we call our Sticker tool for this.

99:59:59.999 --> 99:59:59.999
The sticker tool allows you to take any
2D image and effectively stamp it to a

99:59:59.999 --> 99:59:59.999
3D object, just like a texture. So, there
you go, two very simple, uh, operations

99:59:59.999 --> 99:59:59.999
here. I was able to customize and
personalize my own emoji. Thank you

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: So, I'm pretty excited about
this. Of course, when we're proud of

99:59:59.999 --> 99:59:59.999
something, we want to share it. So, I'm
going to go ahead and publish that to the

99:59:59.999 --> 99:59:59.999
community. And, as you can see, I have an
option to share that on Facebook. So, I

99:59:59.999 --> 99:59:59.999
will go ahead and do that as well. And,
let's give it a second. And now let's go

99:59:59.999 --> 99:59:59.999
out and check it out on my Facebook page.
Now, here you can see, uh, my timeline,

99:59:59.999 --> 99:59:59.999
and there is my 3D memory that I just
created in Paint view-able on Facebook

99:59:59.999 --> 99:59:59.999
for all of my friends and family to see.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: We've just shown you new ways to
create and share in 3D, but that's only

99:59:59.999 --> 99:59:59.999
part of the story. 3D is a great medium
for expressing and it accelerates

99:59:59.999 --> 99:59:59.999
comprehension to people in their. . . So
let's take a look at how it's valuable to

99:59:59.999 --> 99:59:59.999
people in their everyday experiences. Over
the next year, you will see us integrate

99:59:59.999 --> 99:59:59.999
3D across our most popular Microsoft
applications. Let's start by taking a look

99:59:59.999 --> 99:59:59.999
at PowerPoint and see how 3D can enable
you to be creative and productive. I'd

99:59:59.999 --> 99:59:59.999
like to invite Heather, one of our project
managers out on stage to give us a sneak

99:59:59.999 --> 99:59:59.999
peek.

99:59:59.999 --> 99:59:59.999
>>Heather: Thanks, Megan.
>>Megan: Hi, Heather.

99:59:59.999 --> 99:59:59.999
>>Heather: Let's jump right into this
presentation I've been making about the

99:59:59.999 --> 99:59:59.999
common fig tree. Now, I've already
captured my key points, but now it's time

99:59:59.999 --> 99:59:59.999
to add some 3D magic to really drive these
points home. I'm going to start by

99:59:59.999 --> 99:59:59.999
inserting a fig tree, the star of my
presentation. So, to do that, I'm going

99:59:59.999 --> 99:59:59.999
to click on the insert tab. Now, here you
can see all of the things that you'd

99:59:59.999 --> 99:59:59.999
expect, but we've added a new option to
be able to insert a 3D model. Just like

99:59:59.999 --> 99:59:59.999
you saw in Paint, I have full access to
the 3D community directly within

99:59:59.999 --> 99:59:59.999
PowerPoint. So, I've spotted my fig tree,
and I'm going to click insert. These are

99:59:59.999 --> 99:59:59.999
the exact same steps that I would've taken
to add a photo or a video, but with 3D, I

99:59:59.999 --> 99:59:59.999
can change the perspective and the scale
to tell the story exactly the way that I

99:59:59.999 --> 99:59:59.999
want to tell it. I'm going to move this
guy to the center. Give him a spin. That

99:59:59.999 --> 99:59:59.999
looks really good. 3D also enables me to
engage my audience even more by adding

99:59:59.999 --> 99:59:59.999
animation. I can easily do this in my
presentation. I'm going to start by

99:59:59.999 --> 99:59:59.999
duplicating this slide. And then, I'm
going to move and rotate the tree to

99:59:59.999 --> 99:59:59.999
highlight the part I want to focus on.
Gonna scale this guy out. And then, I'm

99:59:59.999 --> 99:59:59.999
going to get this back angle, and I really
like this top-down. Then, I'm going to

99:59:59.999 --> 99:59:59.999
click transitions and select Morph. Here,
you can see PowerPoint does all of the

99:59:59.999 --> 99:59:59.999
heavy lifting for me and creates a
beautiful 3D transition. Now, to save some

99:59:59.999 --> 99:59:59.999
time, I built another version earlier. So,
let's have a look at my finished work.

99:59:59.999 --> 99:59:59.999
We're viewing this in slide show mode so
you can really see the content come alive.

99:59:59.999 --> 99:59:59.999
I can zoom in on a very specific part of
the tree to talk about a detail, and I

99:59:59.999 --> 99:59:59.999
can mix and match 2D and 3D content to
illustrate my point, and here, this

99:59:59.999 --> 99:59:59.999
would have taken me forever to find a
perfect angle in a photograph, but with

99:59:59.999 --> 99:59:59.999
3D, I simply rotated the tree to match
exactly what I was looking for. As you can

99:59:59.999 --> 99:59:59.999
see, 3D and PowerPoint are a perfect
match. The improved engagement and

99:59:59.999 --> 99:59:59.999
understanding that 3D provides, paired
with the great presentation tools, it's so

99:59:59.999 --> 99:59:59.999
easy to convey your ideas. We can't wait
to see the stories that you'll create

99:59:59.999 --> 99:59:59.999
using 3D and PowerPoint.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: PowerPoint is just one example of
more experiences to come with 3D. Now,

99:59:59.999 --> 99:59:59.999
we've shown you with the Creators update,
how we can bring the objects from your

99:59:59.999 --> 99:59:59.999
physical world into your digital world.
Now, let's take a look at how our, we can

99:59:59.999 --> 99:59:59.999
take this rich 3D content and break it
free from your screens with Microsoft

99:59:59.999 --> 99:59:59.999
Hololins. I'd like to bring out one of the
designers on our team, Taj, who's going

99:59:59.999 --> 99:59:59.999
to help us demonstrate this.
>>Taj: Hey Megan!

99:59:59.999 --> 99:59:59.999
>>Megan: Hey Taj!
>>Taj: Hey everyone! Alright!

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: Microsoft Edge was the first
browser to bring inking to the web, and

99:59:59.999 --> 99:59:59.999
now, it's the first browser to fully
embrace 3D for everyone. On Hololins,

99:59:59.999 --> 99:59:59.999
Microsoft Edge becomes this incredible
portal for digital content to enter into

99:59:59.999 --> 99:59:59.999
your real world as a hologram. Now, Taj
is - we've got a camera here that allows

99:59:59.999 --> 99:59:59.999
you to see all the same holograms that
Taj can see just from his viewpoint.

99:59:59.999 --> 99:59:59.999
>>Taj: That's right, Megan. Here on our
hololins, we have the same, awesome

99:59:59.999 --> 99:59:59.999
community that we showcased earlier today,
and in it, you can see Megan's creation.

99:59:59.999 --> 99:59:59.999
What's - What's really exciting is that
this is mixed reality. We could take this

99:59:59.999 --> 99:59:59.999
creation and put it right into this space.
So, I'm gonna go ahead and select it, and

99:59:59.999 --> 99:59:59.999
I'm going to place it right about here.
Awesome! Looks good, Megan. Nice job.

99:59:59.999 --> 99:59:59.999
>>Megan: Now, this creation started as a
real sandcastle that we captured, edited

99:59:59.999 --> 99:59:59.999
and enhanced, and now it's back here on
stage as a hologram.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: With Windows 10, you can move 
your content seamlessly from your real

99:59:59.999 --> 99:59:59.999
world to your digital world, and then back
again. Let's take a look at another

99:59:59.999 --> 99:59:59.999
example with the leader in home renovation
and design, Houzz. Today, we want to show

99:59:59.999 --> 99:59:59.999
you a proof of concept that demonstrates
how Houzz users through Microsoft Edge

99:59:59.999 --> 99:59:59.999
on Hololins can preview products in their
own home before they buy.

99:59:59.999 --> 99:59:59.999
[indistinct]

99:59:59.999 --> 99:59:59.999
>>Megan: Virtual reality immerses you in
the digital world. With the Windows 10

99:59:59.999 --> 99:59:59.999
Creators Update, powerful and affordable
virtual reality is coming to everyone.

99:59:59.999 --> 99:59:59.999
We're bringing a whole new set of
affordable virtual reality accessories

99:59:59.999 --> 99:59:59.999
to your Windows 10 PC. Now everyone can
create, view, and interact with 3D objects

99:59:59.999 --> 99:59:59.999
in mixed reality, from augmented reality
to virtual reality, and everything in

99:59:59.999 --> 99:59:59.999
between. Taj is now going to put on one
of these virtual reality accessories.

99:59:59.999 --> 99:59:59.999
Let's see how the same Windows 10
experience we just saw on Hololins now

99:59:59.999 --> 99:59:59.999
carries over to the virtual world. Taj is
standing with - here with me on stage,

99:59:59.999 --> 99:59:59.999
but just like that, he's transported to a
beautiful house on the coast.

99:59:59.999 --> 99:59:59.999
>>Taj: So, I'm so excited to share with 
you all my virtual space, but just quickly

99:59:59.999 --> 99:59:59.999
note there's a version of me there on
screen so you can follow along in the

99:59:59.999 --> 99:59:59.999
experience.

99:59:59.999 --> 99:59:59.999
>>Megan: And because this is Windows,
wherever you choose to go, you'll always

99:59:59.999 --> 99:59:59.999
have the apps you know and love with you.

99:59:59.999 --> 99:59:59.999
>>Taj: So I'm creating this massive
screen where I can watch my beloved

99:59:59.999 --> 99:59:59.999
Sounders play. Go Sounders! I love those
guys, they just made the playoffs, so I'm

99:59:59.999 --> 99:59:59.999
pretty amped about that. And then, on this
back wall here, I've created - I have a

99:59:59.999 --> 99:59:59.999
shelf of all my favorite apps. And to the
right, I've got Microsoft Edge opened up,

99:59:59.999 --> 99:59:59.999
with the community. That's the same
community I showcased earlier in the

99:59:59.999 --> 99:59:59.999
Hololins demo. And from that, I was able
to pull Megan's super-awesome 3D memory

99:59:59.999 --> 99:59:59.999
and place it here on the shelf with me,
all in virtual reality.

99:59:59.999 --> 99:59:59.999
>>Megan: Windows 10 makes these 
connective mixed reality experiences

99:59:59.999 --> 99:59:59.999
possible, allowing Taj to take a 3D
memory that I created in Paint into his

99:59:59.999 --> 99:59:59.999
real world with Hololins, and then into
his virtual world. But VR also allwos Taj

99:59:59.999 --> 99:59:59.999
to create new memories.

99:59:59.999 --> 99:59:59.999
>>Taj: Alright, Megan, I've got a great
idea. Let me call up Holitour, and I've

99:59:59.999 --> 99:59:59.999
always wanted to go to Italy to check out
the architecture there, so take us to

99:59:59.999 --> 99:59:59.999
Rome.

99:59:59.999 --> 99:59:59.999
>>Megan: Here, Taj is outside the Roman
Pantheon in Holitour. VR is an amazing

99:59:59.999 --> 99:59:59.999
place to enjoy the many 360 degree videos
that are available on the web. Holitour is

99:59:59.999 --> 99:59:59.999
a special experience that takes that idea
even further and allows you to explore

99:59:59.999 --> 99:59:59.999
and interact with new places. It was made
for Microsoft Hololins, but here it is in

99:59:59.999 --> 99:59:59.999
virtual reality, running with Windows 10.

99:59:59.999 --> 99:59:59.999
>>Taj: So, this is incredible. I actually
love this space. What's even more amazing

99:59:59.999 --> 99:59:59.999
is that it's interactive. So, I'm in front
of the Pantheon. Let's take a closer look.

99:59:59.999 --> 99:59:59.999
>>Megan: This is just one of the many
examples of places that you can visit in

99:59:59.999 --> 99:59:59.999
Holitour, and one of the many experiences
that Windows 10 and mixed reality enables.

99:59:59.999 --> 99:59:59.999
That looked like a great trip. Thanks,
Taj.

99:59:59.999 --> 99:59:59.999
>>Taj: Thanks, Megan. Thanks, everyone.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Megan: With the Windows 10 Creators
Update, we took a sand castle from the

99:59:59.999 --> 99:59:59.999
real world, captured it as a digital
memory, remixed it with Paint, shared it

99:59:59.999 --> 99:59:59.999
out on the web, brought it back into the
real world as a hologram, and then, into

99:59:59.999 --> 99:59:59.999
virtual reality. Our content is no longer
confined to a digital or physical form.

99:59:59.999 --> 99:59:59.999
It has evolved. By making 3D for everyone,
our digital world starts a new, more human

99:59:59.999 --> 99:59:59.999
journey. Imagine what you'll do.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Terry: Thanks, Megan. Our tech industry
talks a lot about the democratizing

99:59:59.999 --> 99:59:59.999
effects of technology, and I think we all
just saw that happening right here and

99:59:59.999 --> 99:59:59.999
right now. With the Creators Update, our
partners, including HP, Dell, Lenovo, Asus,

99:59:59.999 --> 99:59:59.999
and Acer will be shipping virtual reality
headsets like Taj just demo'ed. These

99:59:59.999 --> 99:59:59.999
headsets will be the first and only to
ship with inside-out, 6 degrees of freedom

99:59:59.999 --> 99:59:59.999
sensors. Unlike every other virtual
reality headset in the market today, this

99:59:59.999 --> 99:59:59.999
means there will be zero need for a
separate room, zero need for a complicated

99:59:59.999 --> 99:59:59.999
setup, and while those other, less
immersive accessories today cost over

99:59:59.999 --> 99:59:59.999
500 dollars, sometimes, most of the time
requiring a new, expensive device, we are

99:59:59.999 --> 99:59:59.999
announcing today that these Creators 
Update accessories will start at just $299

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Terry: So with the Creators Update, you
and the millions of other Windows 10 users

99:59:59.999 --> 99:59:59.999
can turn on your laptop and immediately
start scanning in 3D, start printingin 3D,

99:59:59.999 --> 99:59:59.999
start creating in 3D, start sharing in 3D,
and start experiencing mixed reality. So

99:59:59.999 --> 99:59:59.999
now, let's talk gaming.

99:59:59.999 --> 99:59:59.999
[upbeat music]

99:59:59.999 --> 99:59:59.999
>>Terry: That wasn't the Foo Fighters
concert or a political convention or the

99:59:59.999 --> 99:59:59.999
consumers' electronics show in Vegas. 
That was an e-sports tournament. Last

99:59:59.999 --> 99:59:59.999
year, more people watched the League of
Legends championship, a Windows PC game,

99:59:59.999 --> 99:59:59.999
than the World Series. Young gamers are 
now spending twice as much time watching

99:59:59.999 --> 99:59:59.999
people broadcast their game play than they
do playing games themselves. This year

99:59:59.999 --> 99:59:59.999
alone, Minecraft videos have been watched
over 50 billion times. I think half of

99:59:59.999 --> 99:59:59.999
them could have been by my son. Game
viewing is just now a real social

99:59:59.999 --> 99:59:59.999
phenomenon, and this type of passion and
innovation is inspiring us to build on

99:59:59.999 --> 99:59:59.999
the long-term commitment that Microsoft
has had to gaming almost from our very

99:59:59.999 --> 99:59:59.999
beginning. Think flight simulator 30 years
ago, or Gears of War 4, Forza Motorsports.

99:59:59.999 --> 99:59:59.999
Think Solitaire or our new Xbox 1s, a
Windows 10 device that will design the

99:59:59.999 --> 99:59:59.999
best console gaming experience. Since its
launch 15 years ago, Xbox continues to

99:59:59.999 --> 99:59:59.999
deliver serious fun, no matter where you
play, in your living room, or now your

99:59:59.999 --> 99:59:59.999
Windows 10 PC. The Windows 10 Creators
Update, we've designed it for e-sports and

99:59:59.999 --> 99:59:59.999
game broadcasting. Whether you're one of
the millions who love watching the most

99:59:59.999 --> 99:59:59.999
elite gamers battle it out in e-sports, or
whether you're an aspiring creator, aiming

99:59:59.999 --> 99:59:59.999
to reach millions of viewers with your own
game play broadcast, Windows 10 will be

99:59:59.999 --> 99:59:59.999
your platform for gaming glory. Please
welcome Jenn from the Xbox team to show

99:59:59.999 --> 99:59:59.999
you what's new with gaming in the Creators
Update.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Jenn: Thanks, Terry. How are you all
doing?

99:59:59.999 --> 99:59:59.999
[cheers]

99:59:59.999 --> 99:59:59.999
>>Jenn: Alright! Let's talk gaming! I'm 
Jenn McCoy, known on Xbox Live as Reardon

99:59:59.999 --> 99:59:59.999
Steel. And gaming has been a big part of
my life, ever since I was in school and

99:59:59.999 --> 99:59:59.999
I'd stay up late every night, playing
games with my friends. So, as you can

99:59:59.999 --> 99:59:59.999
imagine, working on Xbox is a total dream
come true. I have three announcements

99:59:59.999 --> 99:59:59.999
today sharing with you what's coming for
gamers with the Windows 10 Creators

99:59:59.999 --> 99:59:59.999
Update. Let me start with game
broadcasting. As Terry explained, the

99:59:59.999 --> 99:59:59.999
popularity and time spent watching gaming
is through the roof. And we know there are

99:59:59.999 --> 99:59:59.999
many reasons why people watch game play
today. Sometimes, it's to check out a new

99:59:59.999 --> 99:59:59.999
game before they buy it. Other times,
it's to learn how to play a game better,

99:59:59.999 --> 99:59:59.999
to get through a certain level, or beat
a particular boss. And in a lot of cases,

99:59:59.999 --> 99:59:59.999
they're watching for pure entertainment
value. It can be just as much fun watching

99:59:59.999 --> 99:59:59.999
the person streaming as it is playing the
game yourself. As a spectator, it looks

99:59:59.999 --> 99:59:59.999
something like this. My college buddy,
Jason, he lives back in Texas, we don't

99:59:59.999 --> 99:59:59.999
see each other in person very often.
We keep up with each other through our

99:59:59.999 --> 99:59:59.999
shared love of gaming. Here, I'm watching
Jason broadcasting his game play of Forza

99:59:59.999 --> 99:59:59.999
Horizon 3. He's streaming using a service
called Me, which makes it really easy to

99:59:59.999 --> 99:59:59.999
watch and to interact with the person
broadcasting the game play. In fact, Jason

99:59:59.999 --> 99:59:59.999
has set it up so people watching can 
suggest what he do next. Now, look at the

99:59:59.999 --> 99:59:59.999
buttons on the bottom of the screen.
You're going to see one there that says

99:59:59.999 --> 99:59:59.999
"go off-road." I'm going to click that 
button and you'll hear me suggest to Jason

99:59:59.999 --> 99:59:59.999
that he take it off road.
>>Computer: Time to off-road that view!

99:59:59.999 --> 99:59:59.999
>>Jenn: [laughs] There you go! He totally
listened. It takes backseat driving to an

99:59:59.999 --> 99:59:59.999
entirely different place. Watching other
people stream their game play is easy,

99:59:59.999 --> 99:59:59.999
but it can be a different story if you
want to be the broadcaster. For a lot

99:59:59.999 --> 99:59:59.999
of people, the idea of broadcasting their
game play can be really intimidating. You

99:59:59.999 --> 99:59:59.999
got to download and set up the software,
learn how to configure stream, and then

99:59:59.999 --> 99:59:59.999
of course, getting folks to actually
watch. So, here's my first my first

99:59:59.999 --> 99:59:59.999
announcement. With the Creators Update,
we're making it so each of us can become

99:59:59.999 --> 99:59:59.999
a game broadcaster because we're building
game broadcast technology right into

99:59:59.999 --> 99:59:59.999
Windows. Cool, right?
[applause]

99:59:59.999 --> 99:59:59.999
>>Jenn: Let me jump into my own game, and
I'm going to show you how it works.

99:59:59.999 --> 99:59:59.999
Alright, here we are in Fortson. Before we
start driving, I'm going to show you how

99:59:59.999 --> 99:59:59.999
easy it is to start a broadcast. I hit
Windows G on my keyboard. That's going

99:59:59.999 --> 99:59:59.999
to bring up the game bar. Then, I'm going
to move it over here to the side so I can

99:59:59.999 --> 99:59:59.999
easily see the broadcast window while I
play. Then, all I have to do is click this

99:59:59.999 --> 99:59:59.999
button to start broadcasting. Just like
that, we're live.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Jenn: It's that simple to start a
broadcast right from Windows. Now my

99:59:59.999 --> 99:59:59.999
friends or followers can watch me 
broadcasting my game play. Now, I want to

99:59:59.999 --> 99:59:59.999
ask you all to keep an eye on that chat
window on the right-hand side. There's

99:59:59.999 --> 99:59:59.999
my first viewer. No pressure. Hey DJ
Strafe, what do you think about Fortzon

99:59:59.999 --> 99:59:59.999
Horizon 3? Game is an amazing service to
broadcast with because there's virtually

99:59:59.999 --> 99:59:59.999
no lag between my broadcast and what 
viewers are seeing on their end. So,

99:59:59.999 --> 99:59:59.999
DJ Strafe and I could have a conversation,
and it's pretty much real time. We're

99:59:59.999 --> 99:59:59.999
starting to get more viewers, and that's
because Xbox Live is letting my friends

99:59:59.999 --> 99:59:59.999
and network know that I'm playing. It's
helping me build out an audience.

99:59:59.999 --> 99:59:59.999
Alright, I"m going to pull off right here.
It's a beautiful viewpoint. Now, on

99:59:59.999 --> 99:59:59.999
Xbox Live, we have this thing called
Plugs. They're a way for people to come

99:59:59.999 --> 99:59:59.999
together around similar interests. My Plug
is called "The Race in Texas." It's made

99:59:59.999 --> 99:59:59.999
up of people who are from Texas and who
enjoy racing games. And everyone in "The

99:59:59.999 --> 99:59:59.999
Race in Texas" are all able to see when I
started broadcasting. They can tune in

99:59:59.999 --> 99:59:59.999
from anywhere, whether they're on their
Xbox One console, on their PC, or even out

99:59:59.999 --> 99:59:59.999
and about on a smartphone. As a
broadcaster, that means I can build out a

99:59:59.999 --> 99:59:59.999
substantial audience for my stream because
it's super accessible. Alright, I think I

99:59:59.999 --> 99:59:59.999
need to - -
>>Game: Notice the chat window.

99:59:59.999 --> 99:59:59.999
>>Jenn: [laughs] These are my friends
telling me to pay attention to the chat

99:59:59.999 --> 99:59:59.999
window again. So, StormAnnie is saying
that I should tell y'all about custom tour

99:59:59.999 --> 99:59:59.999
routes. So, let's do it. Now, y'all know
that competition and gaming go

99:59:59.999 --> 99:59:59.999
hand-in-hand. We see that every day with
the massive interest in e-sports. Terry

99:59:59.999 --> 99:59:59.999
talked about how many people watched the
League of Legends championship this past

99:59:59.999 --> 99:59:59.999
year. And that's, like, the pinnacle of
video competitions today. There's also

99:59:59.999 --> 99:59:59.999
hundreds of smaller championships and
tournaments held every year. Typically

99:59:59.999 --> 99:59:59.999
organized by a game developer or a
professional tournament operator. They're

99:59:59.999 --> 99:59:59.999
the ones who determine the entry 
qualifications and the rules of play.

99:59:59.999 --> 99:59:59.999
But, now we want to break through another
level of tournament competition to players

99:59:59.999 --> 99:59:59.999
of Xbox Live. One where you determine
the rules of competition. So, here's my

99:59:59.999 --> 99:59:59.999
second announcement: With the Creator's
Update, we're giving players the ability

99:59:59.999 --> 99:59:59.999
to create custom tournaments using
Arena on Xbox 5.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Jenn: Alright, let's go back to my
desktop. I'm going to open the Xbox app,

99:59:59.999 --> 99:59:59.999
show you how it works. So, we want to give
gamers the ability to create their own

99:59:59.999 --> 99:59:59.999
tournaments and challenges, just like you
would do if you were setting up a fantasy

99:59:59.999 --> 99:59:59.999
football league, or joining an intramural
soccer team. Custom tournaments are a

99:59:59.999 --> 99:59:59.999
great way that you can compete against
your friends. You don't have to qualify

99:59:59.999 --> 99:59:59.999
for a professional tournament, and you
don't have to track everyone's scores

99:59:59.999 --> 99:59:59.999
offline. Arean on Xbox Live is going to
do it all for you. So, the first thing I

99:59:59.999 --> 99:59:59.999
need to do to set up my tournament is to
pick the game. I'm going to pick Killer

99:59:59.999 --> 99:59:59.999
Instinct. KI's a popular fighting game,
where you square off against an

99:59:59.999 --> 99:59:59.999
individual opponent. And with the
tournament structure, my friends and I can

99:59:59.999 --> 99:59:59.999
determine which of us is truly the gaming
master. Alright, I'm going to call my

99:59:59.999 --> 99:59:59.999
tournament the "KI Throwdown." And, let's
see, I'll put it on Xbox Live and extend

99:59:59.999 --> 99:59:59.999
it to all my friends. Then I need to
choose a game mode. I'm going to go

99:59:59.999 --> 99:59:59.999
through Classic Bracket approach. Okay,
tournament style. Single elimination or

99:59:59.999 --> 99:59:59.999
double elimination? Single, definitely.
You lose, you're out. Alright, let's set

99:59:59.999 --> 99:59:59.999
it for tonight, and create my tournament.
Invite is out and the countdown to my

99:59:59.999 --> 99:59:59.999
tournament begins. It's all integrated
with Xbox Live, so this service will

99:59:59.999 --> 99:59:59.999
compile stats and determine a winner,
taking the administrative work off of my

99:59:59.999 --> 99:59:59.999
plate and letting me focus on the playing,
and, maybe a little trash talk. Best part

99:59:59.999 --> 99:59:59.999
is, it doesn't matter which device my
friends choose to play on, whether it's

99:59:59.999 --> 99:59:59.999
a Xbox One console or a PC running Windows
10, Xbox is bringing players together and

99:59:59.999 --> 99:59:59.999
giving each of us the ability to set up
our own custom tournament. So, that was a

99:59:59.999 --> 99:59:59.999
look at a couple new things that are
coming with the Creator's Update for

99:59:59.999 --> 99:59:59.999
gamers, but you don't have to wait until
the spring to get in on the action. There

99:59:59.999 --> 99:59:59.999
are plenty of amazing games playable right
now on one of the most popular Windows 10

99:59:59.999 --> 99:59:59.999
gaming devices, the new Xbox One S.
Starting at only $299, the Xbox One S has

99:59:59.999 --> 99:59:59.999
been the top-selling console in the US and
several other markets for the past 3

99:59:59.999 --> 99:59:59.999
months. Let me show you why. So, here I
am, on the Xbox One S, playing Fortz

99:59:59.999 --> 99:59:59.999
Horizon 3. Now, when I play it on my
Xbox One S, connected to a 4K television

99:59:59.999 --> 99:59:59.999
with high dynamic range, this game looks
particularly stunning. The detail on the

99:59:59.999 --> 99:59:59.999
car is incredible. You can actually see
the sparkle and reflection off the sand.

99:59:59.999 --> 99:59:59.999
And of course, if you want the highest
possible visual fidelity, you can play

99:59:59.999 --> 99:59:59.999
games like Fortzon Horizon 3 and Gears
of War 4 on your Windows 10 gaming PC,

99:59:59.999 --> 99:59:59.999
and with the Xbox Play Anywhere Program,
when you buy one of these games, you get

99:59:59.999 --> 99:59:59.999
to play it on both the Xbox One and
Windows 10 PC for no additional cost.

99:59:59.999 --> 99:59:59.999
Your game saves, your progress, your
achievements, they're all saved on Xbox

99:59:59.999 --> 99:59:59.999
Live and shared across both platforms.
Now for those of you who balance your game

99:59:59.999 --> 99:59:59.999
play full of movie-watching, you can also
watch 4K video by a streaming service like

99:59:59.999 --> 99:59:59.999
Netflix or with the built-in 4K movie
player. That brings me to my final

99:59:59.999 --> 99:59:59.999
announcement. This one is especially for
you audio enthusiasts. I'm excited to

99:59:59.999 --> 99:59:59.999
announce that BitStream Audio pass through
including Dolby Atmos support, is coming

99:59:59.999 --> 99:59:59.999
with the Creators Update for Blurays on
Xbox One. Yeah!

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Jenn: We're building Windows 10 to be
the best platform for 4K gaming, and with

99:59:59.999 --> 99:59:59.999
the Creators Update, we're building it
to be the best platform to enable each of

99:59:59.999 --> 99:59:59.999
us to become a game broadcaster. Thanks
y'all.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Terry: Thanks, Jenn. So, the passion of
your game broadcast fans and bracket

99:59:59.999 --> 99:59:59.999
rights and e-sport athletes will be yours
in your Xbox or PC with the Windows 10

99:59:59.999 --> 99:59:59.999
Creators Update. Now, we take a step back
and see Megan creating her daughters, or

99:59:59.999 --> 99:59:59.999
Jenn racing with the Racing Texans Club.
We look across all of our lives and the

99:59:59.999 --> 99:59:59.999
common thread between our most productive
and our most fun moments are our people,

99:59:59.999 --> 99:59:59.999
the ones we share these moments with. The
magic happens when we collaborate with our

99:59:59.999 --> 99:59:59.999
co-workers. The magic happens when we play
with our friends. And today, our people

99:59:59.999 --> 99:59:59.999
are confined within individual 
applications, specific social networking

99:59:59.999 --> 99:59:59.999
apps, an email app, texting aps. With the
Creators Update, we are placing people

99:59:59.999 --> 99:59:59.999
in the center of your Windows experience,
right where you want them. We want to

99:59:59.999 --> 99:59:59.999
inspire true creativity and true 
connection. Please welcome Allison to

99:59:59.999 --> 99:59:59.999
show you some of her team's work in the
Creators Update.

99:59:59.999 --> 99:59:59.999
[appluase]

99:59:59.999 --> 99:59:59.999
>>Allison: Thank you, Terry. Hello,
everyone. My name is Allison Mahoney,

99:59:59.999 --> 99:59:59.999
and I've spent much of my 15 years here at
Microsoft thinking about how to support

99:59:59.999 --> 99:59:59.999
stronger human connections to technology,
and today, I am proud to show you how we

99:59:59.999 --> 99:59:59.999
are placing people at the center of
Windows. Over the last decade, we have

99:59:59.999 --> 99:59:59.999
seen an incredible explosion of ways to
connect with people across our devices.

99:59:59.999 --> 99:59:59.999
What started with the delightful
simplicity of email has now grown into

99:59:59.999 --> 99:59:59.999
a patchwork of applications and services,
from Facebook to SharePoint, from

99:59:59.999 --> 99:59:59.999
Messenger to text, from Skype to LinkedIn,
each network bringing increasingly

99:59:59.999 --> 99:59:59.999
innovative ways to connect with a growing
network of people. While the benefits of

99:59:59.999 --> 99:59:59.999
our growing social networks is very clear,
it also comes at a cost: complexity. When

99:59:59.999 --> 99:59:59.999
we talk to our customers, we see a
universal truth again and again, that most

99:59:59.999 --> 99:59:59.999
of our communications happen with a few
key people. These are the people who

99:59:59.999 --> 99:59:59.999
matter most in our day-to-day lives. It's
the moments we share with these people

99:59:59.999 --> 99:59:59.999
that define us. For me, that's my husband
Peter and our twin girls, Jillian and

99:59:59.999 --> 99:59:59.999
Taylor, Vicky, a close co-creator of
Microsoft and my friend and neighbor,

99:59:59.999 --> 99:59:59.999
Pearl. Yet, today, these people are peers
amongst the infinite other people. They

99:59:59.999 --> 99:59:59.999
are buried in our apps. They get lost in
the complexity. So, we asked ourselves,

99:59:59.999 --> 99:59:59.999
"What would it mean to prioritize our most
important people in Windows?" With the

99:59:59.999 --> 99:59:59.999
Windows 10 Creators Update, we will give
you a faster way to connect and share with

99:59:59.999 --> 99:59:59.999
the people who matter most on any Windows
PC. Let's take a look at how the simple

99:59:59.999 --> 99:59:59.999
presence of your people will give you a
faster way to share, a simple way to cut

99:59:59.999 --> 99:59:59.999
through the noise, and a new way to feel
closer to the people who matter most. I

99:59:59.999 --> 99:59:59.999
want to start with a common task on
Windows: sharing. Our goal is to make

99:59:59.999 --> 99:59:59.999
sharing in Windows as fast and easy as
possible. And while it's not complicated,

99:59:59.999 --> 99:59:59.999
there's a lot of steps involved. I still
have to find the content, launch the

99:59:59.999 --> 99:59:59.999
application with the person that I wat
to share with, I have to find that person

99:59:59.999 --> 99:59:59.999
in the application, attach the content, 
and send. With the Creators Update,

99:59:59.999 --> 99:59:59.999
we'll change this. Would if you could
simply drag any content directly to Vicky,

99:59:59.999 --> 99:59:59.999
view the message, and send? Couple steps
and you're done. Doesn't matter if you

99:59:59.999 --> 99:59:59.999
want to share a document or a PowerPoint,
picture or a video, the friction is

99:59:59.999 --> 99:59:59.999
reduced by taking out the steps of making
that connection. We will also carry that

99:59:59.999 --> 99:59:59.999
principle of connecting you quickly to
your important people across Windows.

99:59:59.999 --> 99:59:59.999
The Windows sharing experience in any
application will now understand my people.

99:59:59.999 --> 99:59:59.999
So here, in the Photos app, we see my
daughter skiing, and I want to share this

99:59:59.999 --> 99:59:59.999
video with my husband. I can quickly link
a message, sharing my excitement that

99:59:59.999 --> 99:59:59.999
it's almost ski season, a big deal in our
house, and when I'm ready to share, I

99:59:59.999 --> 99:59:59.999
go to the Share charm and of course, my
people are there, including my husband

99:59:59.999 --> 99:59:59.999
Peter. If I want, I can add a message.
Send, and I'm done. With the Creators

99:59:59.999 --> 99:59:59.999
Update, we will give you the fastest way
to share with the most important people

99:59:59.999 --> 99:59:59.999
in your life anywhere in Windows. The next
problem we wanted to tackle is something

99:59:59.999 --> 99:59:59.999
we can all relate to: it's the overload of
communication that comes from being

99:59:59.999 --> 99:59:59.999
so accessible to so many people. It's all
too easy to miss communications from the

99:59:59.999 --> 99:59:59.999
people who matter most. Those few
important people get lost among the many.

99:59:59.999 --> 99:59:59.999
How many times has a coworker or your
partner or friend texted saying, "Hey, did

99:59:59.999 --> 99:59:59.999
you get that mail that I sent you?" And
too often, we just miss it. With the

99:59:59.999 --> 99:59:59.999
Creators Update, we're going to bring
multiple communication applications

99:59:59.999 --> 99:59:59.999
together and filter them by your most
important people in one simple place.

99:59:59.999 --> 99:59:59.999
We'll start by integrating Mail, Skype,
and introduce SMS Relay from Windows

99:59:59.999 --> 99:59:59.999
and Android phones, quickly add Xbox Live,
Skype for Business, and of course, making

99:59:59.999 --> 99:59:59.999
it extendable by our partners. So, when I
get that urgent text from my husband

99:59:59.999 --> 99:59:59.999
Peter, who's currently at the store, on
his phone and trying to get in touch with

99:59:59.999 --> 99:59:59.999
me, I'll see it right on my desktop. Then,
it's one tap to view the message, and in

99:59:59.999 --> 99:59:59.999
one single place, I can change from Skype
to Mail app, which provides me with a view

99:59:59.999 --> 99:59:59.999
of my inbox dedicated just to Peter. I
can see the mail he's referring to, read

99:59:59.999 --> 99:59:59.999
the content of that mail, and then quickly
respond in the app of my choice. Here, I

99:59:59.999 --> 99:59:59.999
respond back to his phone using Skype,
letting him know I support our daughter

99:59:59.999 --> 99:59:59.999
Taylor's choice of a unicorn cake. Great
decision! With Windows 10 Creators Update,

99:59:59.999 --> 99:59:59.999
we will give you a way to cut through the
noise, so you never miss a moment with

99:59:59.999 --> 99:59:59.999
your most important people. Finally, these
people aren't just who I talk to the most

99:59:59.999 --> 99:59:59.999
frequently, they are the closest people in
my life. And too often, technology

99:59:59.999 --> 99:59:59.999
obscures that human connection, the
emotion that these relationships represent

99:59:59.999 --> 99:59:59.999
to us. For these important people, how we
communicate, it matters. The Windows 10

99:59:59.999 --> 99:59:59.999
Creators Update will introduce shoulder
taps, little nudges that can help you

99:59:59.999 --> 99:59:59.999
express what you're feeling right on the
desktop. Whether that's my daughter Julian

99:59:59.999 --> 99:59:59.999
reaching out with a heart and a smile, my
daughter Taylor, with a playful unicorn,

99:59:59.999 --> 99:59:59.999
created in Paint 3D, of course, or even my
coworker Vicky saying that it is time for

99:59:59.999 --> 99:59:59.999
me to get off the stage with a mic drop.
With the Windows 10 Creators Update,

99:59:59.999 --> 99:59:59.999
we will give you a faster way to connect
and share with the people who matter most

99:59:59.999 --> 99:59:59.999
on any Windows PC. In your life, you put
people first, and now Windows does, too.

99:59:59.999 --> 99:59:59.999
Megan, Jenn, and I have had a chance to
show you just some of the highlights

99:59:59.999 --> 99:59:59.999
coming in the Windows 10 Creators Update,
but there is so much more, and I want to

99:59:59.999 --> 99:59:59.999
give you a sneak peek. Thank you.
[applause]

99:59:59.999 --> 99:59:59.999
[upbeat music]

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Terry: Thank you. So, with all due 
humility, I want to share our goal for

99:59:59.999 --> 99:59:59.999
Windows 10. It's to have the effect of
Gutenburg press on this next generation.

99:59:59.999 --> 99:59:59.999
We want to free 3D, free mixed reality,
free e-sports game broadcasting, and so

99:59:59.999 --> 99:59:59.999
much more for everyone. This week, we are
releasing early builds of the Creators

99:59:59.999 --> 99:59:59.999
Update to all of our Windows Insiders. If
you're not a Windows Insider yet, please

99:59:59.999 --> 99:59:59.999
join us and help us shape this future as
part of the world's largest collaborative

99:59:59.999 --> 99:59:59.999
software project. Now, for technology to
serve all of us, we need to ensure that

99:59:59.999 --> 99:59:59.999
there are devices for each of us. There
has to be a breadth of devices to meet the

99:59:59.999 --> 99:59:59.999
needs of individual creators, like Sief
and Carrie, to organizational creators,

99:59:59.999 --> 99:59:59.999
like Pearson Education. A breadth of
devices to meet the needs of the most

99:59:59.999 --> 99:59:59.999
professional creator to the youngest
creator. We work harder than anyone to

99:59:59.999 --> 99:59:59.999
make sure there are devices for everyone,
all around the world at all price points,

99:59:59.999 --> 99:59:59.999
phones, tablets, to PCs, 2-in-1s, game
consoles, mixed reality devices, IOT

99:59:59.999 --> 99:59:59.999
devices, and more because it is our
mission to ensure that everyone everywhere

99:59:59.999 --> 99:59:59.999
on the planet can achieve their potential
at work and play. And every now and then,

99:59:59.999 --> 99:59:59.999
in pursuing our mission, we see the
opportunity to create a new category of

99:59:59.999 --> 99:59:59.999
device, like we did with Surface, like we
did with Xbox, like we did with Hololins.

99:59:59.999 --> 99:59:59.999
And we seize these moments to create
something so much more than a product.

99:59:59.999 --> 99:59:59.999
We seek that special alchemy when a device
and software pair perfectly to create

99:59:59.999 --> 99:59:59.999
something new, to create a profound
experience. Please welcome Panos, our

99:59:59.999 --> 99:59:59.999
leader of Microsoft devices.
[applause]

99:59:59.999 --> 99:59:59.999
>>Little Boy: When I grow up, uh, my
sister's an engineer, and it's really

99:59:59.999 --> 99:59:59.999
cool, and I want to be just like her.
>>Little Girl: When I grow up, I want

99:59:59.999 --> 99:59:59.999
to be a drawer.
>>Older Boy: I've got this really awesome

99:59:59.999 --> 99:59:59.999
music teacher. He DJs on the weekends.
>>Little Girl 2: Did you know my cousin

99:59:59.999 --> 99:59:59.999
makes clothes? She designs them and
everything, and it's super cool, and

99:59:59.999 --> 99:59:59.999
that's what I'm going to do when I grow
up.

99:59:59.999 --> 99:59:59.999
>>Little Boy 2: I told my teacher that
Drew Brees doesn't do algebra, but she

99:59:59.999 --> 99:59:59.999
said that he uses X's and O's.
>>Little Boy 3: My neighbors have a robot,

99:59:59.999 --> 99:59:59.999
and it's super cool, and that's why I want
to build a robot when I grow up.

99:59:59.999 --> 99:59:59.999
>>Boy: My older brother always got in
trouble for doodling, and look where it

99:59:59.999 --> 99:59:59.999
got him!
>>Girl: People think my sister makes

99:59:59.999 --> 99:59:59.999
computers, but she says she brings
imagination to life.

99:59:59.999 --> 99:59:59.999
[inspiring music]

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Uh - that's why you guys called
me up, that's cool. Uh, I love that

99:59:59.999 --> 99:59:59.999
video. There's a bunch of reasons why,
I've got to share it with you really

99:59:59.999 --> 99:59:59.999
quick. And -- and there's -- there's this
idea where the product helps bringing all

99:59:59.999 --> 99:59:59.999
those people's ideas to life, like that's
a very, very cool thing to see, and that

99:59:59.999 --> 99:59:59.999
momentum's real in that, and when you see
people doing amazing things like that, it

99:59:59.999 --> 99:59:59.999
kinda gets you thinking, and that's what
we do it for. You know, whether it's

99:59:59.999 --> 99:59:59.999
Hololins or Surface or Xbox or Surface
Hub, all these devices are bringing this

99:59:59.999 --> 99:59:59.999
experience together in such a delightful
way, and people are loving these things.

99:59:59.999 --> 99:59:59.999
Favorite part about that video, absolute
favorite part: at the very end of that

99:59:59.999 --> 99:59:59.999
video, watch it later, that is the
mechanical engineering team and the actual

99:59:59.999 --> 99:59:59.999
Surface design team working together,
creating Surface on a Surface. We often

99:59:59.999 --> 99:59:59.999
talk about how products that we make are
nothing more than a reflection of the

99:59:59.999 --> 99:59:59.999
people that make them, the people that
use them, and the people that love them.

99:59:59.999 --> 99:59:59.999
That's what these products are, and they
are meant to be seamless in your life. I

99:59:59.999 --> 99:59:59.999
met a gentleman. I want to tell you his
story. Uh, he inspired me. I can't see

99:59:59.999 --> 99:59:59.999
any of you, but he's here. Lawrence
Douglas, are you here? There he is. Hey,

99:59:59.999 --> 99:59:59.999
bud. I'm going to talk about you. I hope
this doesn't get hard, but give me just

99:59:59.999 --> 99:59:59.999
a sec. I met him not too long ago. He's a
super fan of Surface, which is just

99:59:59.999 --> 99:59:59.999
exciting. We learn so much from you. When
you talk to us, we hear about it. For

99:59:59.999 --> 99:59:59.999
those of you watching at home, that's a
big deal. We take that feedback, we

99:59:59.999 --> 99:59:59.999
learn. Lawrence came in, but he came in to
tell me what he loves about it. Now, he's

99:59:59.999 --> 99:59:59.999
a father of 4. He uses a Surface Pro 4,
and you know, he works at USC, the

99:59:59.999 --> 99:59:59.999
University of Southern California. He put
all this together, he comes in and says,

99:59:59.999 --> 99:59:59.999
"Panos, I'm so busy. It's unbelievable.
It's unbelievable. I'm moving, moving

99:59:59.999 --> 99:59:59.999
moving, but I got this Surface Pro 4, and
I started taking it to work. I stopped

99:59:59.999 --> 99:59:59.999
using my laptop, like a lot of you here.
And, I start to move, from station to

99:59:59.999 --> 99:59:59.999
station, I do my work. I'm a little bit
more versatile." Key, that versatility.

99:59:59.999 --> 99:59:59.999
Then he goes on to tell a story. He says,
"I get home. I open the kickstand. I sit

99:59:59.999 --> 99:59:59.999
back. I watch a movie with my wife, my
kids. It's pretty awesome." Here's the

99:59:59.999 --> 99:59:59.999
moment that turned for me when I heard
his story 'cause we here that story a lot.

99:59:59.999 --> 99:59:59.999
Here's where it turned. He then went on
to tell me more stories about how he's a

99:59:59.999 --> 99:59:59.999
basketball player. That's cool. And he
said, "Throw me a basketball. Right when

99:59:59.999 --> 99:59:59.999
I get it, I know what to do." Now, that's
inane. That's something he's known

99:59:59.999 --> 99:59:59.999
growing up. Then he says, "Hand me a
Surface Pen." And something just came out.

99:59:59.999 --> 99:59:59.999
This idea where he used to write growing
up to create, and that was such a powerful

99:59:59.999 --> 99:59:59.999
thing for him. Translating to now a
digital pen that he puts on a screen,

99:59:59.999 --> 99:59:59.999
where all of that comes back, all of it,
and now he's telling me how he's creating

99:59:59.999 --> 99:59:59.999
again. Yeah, you can't imagine how I feel
when I hear it. That entire summary is

99:59:59.999 --> 99:59:59.999
kinda representative of what we talked
about two years ago, so let me just take

99:59:59.999 --> 99:59:59.999
us back for just a second. This conflict
we talked about when we were launching

99:59:59.999 --> 99:59:59.999
Surface Pro 3, not sure you remember it,
but it was when somebody would walk into

99:59:59.999 --> 99:59:59.999
a store, and they didn't know. They
needed a laptop. You were told you needed

99:59:59.999 --> 99:59:59.999
a laptop, but you were told to buy a
tablet 'cause that's what you should want.

99:59:59.999 --> 99:59:59.999
And you'd walk into the store, and you'd
ask the RSP or the sales person or even

99:59:59.999 --> 99:59:59.999
your IT department, "Hey, what should I
have?" And the answer should be, "Well,

99:59:59.999 --> 99:59:59.999
what do you want to do?" That's completely
gone. We launched Pro 3 and this momentum

99:59:59.999 --> 99:59:59.999
in this category just spiked. The 2-in-1
category is created. Folks are running

99:59:59.999 --> 99:59:59.999
after it and this versatility is just
exploding! It's awesome to see! Now,

99:59:59.999 --> 99:59:59.999
we have millions and millions of people
everyday using a Surface, telling us

99:59:59.999 --> 99:59:59.999
their story. It's a great story, like
Lawrence's. And now you have the Creators

99:59:59.999 --> 99:59:59.999
Update coming, just bringing this pen
more to life, bringing touch more to life,

99:59:59.999 --> 99:59:59.999
bringing that versatility, the ability to
create more to life. Last year, we

99:59:59.999 --> 99:59:59.999
introduced the Surface Book. You remember
that? We had some fun doing that. We had

99:59:59.999 --> 99:59:59.999
a good time.
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Now, Surface Book today - we're
pretty proud of this - but, you know, and

99:59:59.999 --> 99:59:59.999
I can throw a bunch of data at you, but
let me just simplify. Surface Book today

99:59:59.999 --> 99:59:59.999
has the highest user satisfaction among
any current Windows 10 machine out there

99:59:59.999 --> 99:59:59.999
or any Macbook. All of them. It's way
bast -- way past. The question is why,

99:59:59.999 --> 99:59:59.999
why, why is that, how is that. It's that
same versatility you needed in Pro 4

99:59:59.999 --> 99:59:59.999
coming to life in that device, but more
importantly, that familiarity that we all

99:59:59.999 --> 99:59:59.999
have in the laptop form factor and that
stability you get from it is real, but the

99:59:59.999 --> 99:59:59.999
fact that you can take the screen off and
hand it to somebody, the fact that you

99:59:59.999 --> 99:59:59.999
could just do that and show them your
work, or take it off and move it, hold it

99:59:59.999 --> 99:59:59.999
and write, like as if it were a legal pad
and you were the best lawyer on the

99:59:59.999 --> 99:59:59.999
planet, and you might be, but even if you
aren't, you can pretend to be, it doesn't

99:59:59.999 --> 99:59:59.999
matter. That's the versatility. This is
my little guy. This is Cosis. That's a

99:59:59.999 --> 99:59:59.999
picture his sister took. It's for me, 
the essence of the product, and I'm so

99:59:59.999 --> 99:59:59.999
proud of this kid. He's such a good kid.
He drives so much in me to think harder,

99:59:59.999 --> 99:59:59.999
work harder, but here he is learning,
every single night, he takes this posture,

99:59:59.999 --> 99:59:59.999
every night. We're still lucky, he doesn't
hide in his room. He does it right there

99:59:59.999 --> 99:59:59.999
in the living room. He lays on the floor,
he does his work. I don't know how, his

99:59:59.999 --> 99:59:59.999
brain is firing. He's working in OneNote,
and he's sharing with his teachers real

99:59:59.999 --> 99:59:59.999
time. You see that software experience
coming to life, but more important than

99:59:59.999 --> 99:59:59.999
that, you see his brain firing full speed,
learning full speed, in ways he couldn't

99:59:59.999 --> 99:59:59.999
do before. There is no paper and pencil
for this kid anymore. It's very -- it's

99:59:59.999 --> 99:59:59.999
very, very one of these things where you
just take it, and you go, "'Kay, this is

99:59:59.999 --> 99:59:59.999
what it was meant to do." People reverse
it, and you know what, when he's done, he

99:59:59.999 --> 99:59:59.999
reverses it back and he starts typing, but
his emotion, his learning abilities are

99:59:59.999 --> 99:59:59.999
changing here. Now, with Surface Book,
we've been lucky. We have a bunch of

99:59:59.999 --> 99:59:59.999
great customers. They've been giving us
a ton of feedback. And that feedback

99:59:59.999 --> 99:59:59.999
includes, "Hey, how to make the product
better," and we do that as fast as we can,

99:59:59.999 --> 99:59:59.999
and it's been pretty awesome to see the
uptake and how excited people are. But,

99:59:59.999 --> 99:59:59.999
there's another set of feedback that's
been coming in. Comes from gamers. They

99:59:59.999 --> 99:59:59.999
want more frame rate. They just want it.
[laughter]

99:59:59.999 --> 99:59:59.999
>>Panos: I don't really get it, but I --
they want it. Engineers, they want to spin

99:59:59.999 --> 99:59:59.999
more parts in Cat, and they don't want
any lag, zero. They want to render

99:59:59.999 --> 99:59:59.999
beautiful parts real-time, all the time.
I don't get that either, but they do. And

99:59:59.999 --> 99:59:59.999
we hear it. Do you know what everybody
asks for? Don't answer it, it'd be awful

99:59:59.999 --> 99:59:59.999
if you were wrong.
[laughter]

99:59:59.999 --> 99:59:59.999
>>Panos: I'd feel terrible. Everyone asks
for battery life. Everybody wants more

99:59:59.999 --> 99:59:59.999
battery. It actually doesn't matter what
device you're using. Everybody asks for

99:59:59.999 --> 99:59:59.999
more. So, here's what we did. We took the
Surface Book and we took the high-end

99:59:59.999 --> 99:59:59.999
product portion, so the top-end skew, if
you will. We took the core I7, and then

99:59:59.999 --> 99:59:59.999
we gave it more. And we fit it in the
exact same beautiful design you wanted.

99:59:59.999 --> 99:59:59.999
Take a look.

99:59:59.999 --> 99:59:59.999
[upbeat music]

99:59:59.999 --> 99:59:59.999
[applause]
>>Panos: To the Surface Book lineup. This

99:59:59.999 --> 99:59:59.999
is the most powerful Surface Book yet, by
far. It has over two times more graphics

99:59:59.999 --> 99:59:59.999
than the highest in Surface Book skew on
market today. So, we're doubling the

99:59:59.999 --> 99:59:59.999
performance. It essentially has three
times more than that of the highest end

99:59:59.999 --> 99:59:59.999
Macbook Pro 13, so just to put it in
context.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: It pushes a full 1.9 teraflops,
but we didn't just update the processor on

99:59:59.999 --> 99:59:59.999
this product. We made two fundamental
moves, improvements, all essential to the

99:59:59.999 --> 99:59:59.999
details. First thing I really need to
point out is this isn't just picking up

99:59:59.999 --> 99:59:59.999
a processor and dropping it in. I mean,
that's not what we're talking about. We

99:59:59.999 --> 99:59:59.999
had to make full thermo re-designs of
the product, but one of the critical

99:59:59.999 --> 99:59:59.999
dimensions of the product happens to be
the envelope design. We talk about how

99:59:59.999 --> 99:59:59.999
people love the versatility and that's why
the customer satisfaction is so high, but

99:59:59.999 --> 99:59:59.999
all that versatility, don't forget, always
comes in something you want to be proud

99:59:59.999 --> 99:59:59.999
to hold, something that you believe is
beautiful, something you want to show

99:59:59.999 --> 99:59:59.999
other people. That's just a truth in
product. And so, we double the

99:59:59.999 --> 99:59:59.999
performance, we redesign the entire
thermal system from the inside, we add

99:59:59.999 --> 99:59:59.999
essentially, a second fan to be able to
move air faster than ever before with a

99:59:59.999 --> 99:59:59.999
set of hyperbolic cooling fans in the back
of the product. So therefore, we can pump

99:59:59.999 --> 99:59:59.999
up that performance for you and give you
everything you need. Here's the other

99:59:59.999 --> 99:59:59.999
thing we did, fairly simple, we put more
batteries in the product.

99:59:59.999 --> 99:59:59.999
[laughter]

99:59:59.999 --> 99:59:59.999
>>Panos: We gave you 16 hours of battery
life, 16.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Now Surface Book is pound for
pound, without any doubt, the most

99:59:59.999 --> 99:59:59.999
performant laptop on market, without any
doubt. There's no other product, nothing,

99:59:59.999 --> 99:59:59.999
that has that level of battery, that
level of computation, that many pixels,

99:59:59.999 --> 99:59:59.999
in that like -- in that like form factor,
nothing. It really is the ultimate laptop.

99:59:59.999 --> 99:59:59.999
I hope you like it.
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: We really think you will. You
can pre-order it today, no doubt. Get out

99:59:59.999 --> 99:59:59.999
there and pre-order it. You're going to
get this product in November, and it's

99:59:59.999 --> 99:59:59.999
for the people really pushing
performance. This is it. This is the

99:59:59.999 --> 99:59:59.999
top-end product that we want -- if you
want the top-end, go after it. But here's

99:59:59.999 --> 99:59:59.999
the deal, not everybody needs all that
performance. They just want that

99:59:59.999 --> 99:59:59.999
performance and versatility. There's a
Surface out there for every single person.

99:59:59.999 --> 99:59:59.999
I'm sure of it. Don't forget that, and
with the Creators Update coming, and

99:59:59.999 --> 99:59:59.999
when you see these products continuously
getting better, moving faster, helping you

99:59:59.999 --> 99:59:59.999
drive harder, bringing everything there is
to Surface to the table, if you ahven't

99:59:59.999 --> 99:59:59.999
tried a Surface, please go get your hands
on one. Get out there and get one. They

99:59:59.999 --> 99:59:59.999
start at $899 on Surface Pro, and then
you can get into Surface Book for $1499.

99:59:59.999 --> 99:59:59.999
Alright, we're going to change here just
a little bit. You guys want to hear about

99:59:59.999 --> 99:59:59.999
a new product?
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: [clears throat] [laughs] I'm
glad you are pumped, sir. Turns out I am,

99:59:59.999 --> 99:59:59.999
too. So, today was always going to be
about more than Book, it was going to be

99:59:59.999 --> 99:59:59.999
more than Pro, it was going to be about
something new, and we're going to share

99:59:59.999 --> 99:59:59.999
that now. We t -- we totally believe that
Surface changes the way you produce,

99:59:59.999 --> 99:59:59.999
the way you create, like my little guy,
the way you learn. It -- it just changes

99:59:59.999 --> 99:59:59.999
how you operate and it moves seamlessly
through your day. It's about you at the

99:59:59.999 --> 99:59:59.999
center. It's a reflection of you and what
you want to get done. It's about being

99:59:59.999 --> 99:59:59.999
creative, it's about being productive, and
that's what we strive for. I think that's

99:59:59.999 --> 99:59:59.999
critical. The product I'm going to show
you today takes all of that to just one

99:59:59.999 --> 99:59:59.999
step further. It's going to seem pretty
familiar, it's gonna -- it's gonna seem

99:59:59.999 --> 99:59:59.999
pretty familiar. But it's -- it's gonna
feel different. I believe in this thing

99:59:59.999 --> 99:59:59.999
where your ideas can be one of your most
valuable assets, each one of you. I

99:59:59.999 --> 99:59:59.999
believe that. I also believe that this
product will help you bring your ideas

99:59:59.999 --> 99:59:59.999
to life. I'd like to introduce you to
Surface Studio.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: This is Surface Studio. Uh, I
love this product. Isn't it gorgeous?

99:59:59.999 --> 99:59:59.999
Every time we show it to somebody, they --
we get this -- I never like saying a

99:59:59.999 --> 99:59:59.999
product's beautiful because that's, that's
kinda weird, but I gotta tell you, uh, I'm

99:59:59.999 --> 99:59:59.999
going to show you at home, like take a
look at that. Every time we show

99:59:59.999 --> 99:59:59.999
somebody, I think we hear, "Man, that
thing's beautiful." Take a look, so when

99:59:59.999 --> 99:59:59.999
you look at this product, there's a few
ways to kind of wrap your mind around it.

99:59:59.999 --> 99:59:59.999
I'm gonna walk us through a few of those
right now. So, uh, first thing to note is

99:59:59.999 --> 99:59:59.999
we really did build it for creators. We
built it for professionals. It's meant --

99:59:59.999 --> 99:59:59.999
it's meant, all these ideas, it's meant to
transform the way you're gonna work it.

99:59:59.999 --> 99:59:59.999
It has to. It's what it's meant for. It's
gonna help you produce what I think in --

99:59:59.999 --> 99:59:59.999
in its essence, in everything we designed
it around, 'cause we want it to transform

99:59:59.999 --> 99:59:59.999
the way you create and think about
creating. It's kind of built, when you

99:59:59.999 --> 99:59:59.999
look at it, you can look at both of these,
but you look and it's -- it's built to

99:59:59.999 --> 99:59:59.999
pull you in. And I'll explain that, but
it is -- it is all fundamentally made to

99:59:59.999 --> 99:59:59.999
immerse you into the content or to the
creation that you want to work with, and

99:59:59.999 --> 99:59:59.999
I think that's something to kind of
understand as we walk through. If you can

99:59:59.999 --> 99:59:59.999
remember that, that'd be helpful. Start
with the screen though, because if you can

99:59:59.999 --> 99:59:59.999
see how thin it is here, this is a forged
aluminum enclosure, the lines are as

99:59:59.999 --> 99:59:59.999
seamless. When you have a chance, in the
showcase later, get as close to this

99:59:59.999 --> 99:59:59.999
product as you can, and I want you to look
at every subtlety here. There is a

99:59:59.999 --> 99:59:59.999
collection of so many details that you
will not see, and they all come together

99:59:59.999 --> 99:59:59.999
so beautifully on the product, but start
with the enclosure when you have a

99:59:59.999 --> 99:59:59.999
chance, take a look at it. It's a fully
embodied aluminum enclosure. Its housing

99:59:59.999 --> 99:59:59.999
the thinnest LCD that has ever been 
created at 1.3 millimeters that sits in

99:59:59.999 --> 99:59:59.999
this product at this size.
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: You have to think here, we
re-invented the back light, the prism

99:59:59.999 --> 99:59:59.999
sheets, the color filters, the polarizers,
the glass itself, all coming together.

99:59:59.999 --> 99:59:59.999
There's a ton of work that goes into this
screen that I think you can kinda feel --

99:59:59.999 --> 99:59:59.999
you can kinda feel it, but if you take
that 1.3 millimeters and you take that

99:59:59.999 --> 99:59:59.999
aluminum chasse, this is the thinnest
12 and a half -- it's 12 and a half

99:59:59.999 --> 99:59:59.999
millimeters -- this is the thinnest
desktop monitor ever created, and of

99:59:59.999 --> 99:59:59.999
course, it has touch, of course it has
touch, whatever.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Take a look at the front of this
product. It's a 28-inch diagonal, that's

99:59:59.999 --> 99:59:59.999
28 inches across. It pushes 13 and a half
million pixels. That's about 63% more

99:59:59.999 --> 99:59:59.999
than a 4K TV if you're doing the math.
On this product, you want to be able to

99:59:59.999 --> 99:59:59.999
see everything at all times, no matter
where you are. The only thing you won't

99:59:59.999 --> 99:59:59.999
be able to see on this screen specifically
is a pixel. The reason for that is the

99:59:59.999 --> 99:59:59.999
closer you get to it, we want to keep
you there. Have you ever walked up to

99:59:59.999 --> 99:59:59.999
a high-definition TV and got a little too
close? You have, clearly. And it's kinda

99:59:59.999 --> 99:59:59.999
blurry. That's not good for you, by the
way, just get further back and get

99:59:59.999 --> 99:59:59.999
perspective. You've done that? And it
just gets more beautiful when you find

99:59:59.999 --> 99:59:59.999
that perfect -- you can find that perfect
distance to your TV. This product, no

99:59:59.999 --> 99:59:59.999
matter where you are, the closer you get,
I think, the more refined it gets. The

99:59:59.999 --> 99:59:59.999
further you get, the more perspective and
beautiful it gets, and it stays with you.

99:59:59.999 --> 99:59:59.999
That is critical. If we're going to keep
you in that space, if we're going to keep

99:59:59.999 --> 99:59:59.999
you immersed in your content and what
you're trying to create, I think that's

99:59:59.999 --> 99:59:59.999
vital. I think that's vital. So now, let's
talk about the colors on this screen.

99:59:59.999 --> 99:59:59.999
Because when we talk about this idea
where you can't see a pixel and you need

99:59:59.999 --> 99:59:59.999
to see all your content, you also need
to be able to see life as it was meant

99:59:59.999 --> 99:59:59.999
to be. So, we call this TrueColor, and we
designed the product for the depth or

99:59:59.999 --> 99:59:59.999
color within it, and it's kinda -- I'm
gonna show you a few things as I walk

99:59:59.999 --> 99:59:59.999
through this, but the idea is we want
to render the deepest reds possible, we

99:59:59.999 --> 99:59:59.999
want to bring you the truest blues
possible, we want to bring you the most

99:59:59.999 --> 99:59:59.999
vibrant greens you can live with to just
bring the real world as you know it.

99:59:59.999 --> 99:59:59.999
Okay, think if you were a movie director.
If you're making a movie, if that's what

99:59:59.999 --> 99:59:59.999
you're doing, you want to make it as the
world's meant to see it in real color and

99:59:59.999 --> 99:59:59.999
real light, that's critical to you. Or,
if you're the person watching as intended

99:59:59.999 --> 99:59:59.999
from the director, you want to see that
intent. It's like in real life when you

99:59:59.999 --> 99:59:59.999
take a photo, don't you want to see
the beauty of a photo when you get it?

99:59:59.999 --> 99:59:59.999
Don't your memories come back? All those
senses are firing and color being the

99:59:59.999 --> 99:59:59.999
deepest and richest one. So this product,
with its 13 and a half million pixels,

99:59:59.999 --> 99:59:59.999
with a bunch of color calibration that we
do with Surface to bring it to life, we're

99:59:59.999 --> 99:59:59.999
able to get you the most depth you could
possibly find in these colors, that then

99:59:59.999 --> 99:59:59.999
allows the creator to make exactly,
render the world, if you will, as he or

99:59:59.999 --> 99:59:59.999
she believes it needs to be rendered.
Now, with the integration with Windows

99:59:59.999 --> 99:59:59.999
and the device, you hear Terry talking
about how those things come together

99:59:59.999 --> 99:59:59.999
when things light up, here's a subtly for

99:59:59.999 --> 99:59:59.999
you, if I just click through here, you're
going to very, very see some - if you

99:59:59.999 --> 99:59:59.999
keep clicking - you're just going to see
a difference in the screen, just slight,

99:59:59.999 --> 99:59:59.999
subtle changes. Now what I'm doing is
I'm moving from DCIP 3, which I think many

99:59:59.999 --> 99:59:59.999
of you understand, that's cool.
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: to SRGB on the fly. Why? If I'm
going to create in those deep colors, but

99:59:59.999 --> 99:59:59.999
I'm not sure if my customer or who might
be watching this movie has the ability to

99:59:59.999 --> 99:59:59.999
push this much pixel as somebody, or this
much beauty, or this much depth, keep in

99:59:59.999 --> 99:59:59.999
mind, this there is no monitor on the --
in the planet like this one. Yeah, there's

99:59:59.999 --> 99:59:59.999
9 -- there's 99% better color than the
monitors on the planet, so you're

99:59:59.999 --> 99:59:59.999
gonna -- e --- there is this world where
many are living in SRGB, so when you do

99:59:59.999 --> 99:59:59.999
create, this idea where I just have one
flip, and as I'm creating and writing, and

99:59:59.999 --> 99:59:59.999
I'll show you that in a bit, you'll find
yourself saying, "Ok, here's the beauty

99:59:59.999 --> 99:59:59.999
of the colors, the depth of the colors,
and then here's what it might look like

99:59:59.999 --> 99:59:59.999
if someone's using an SRGB. I think that's
a pretty cool way to design. Kay --

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: On top of the color - we call it
TrueColor - this idea of immersing you is

99:59:59.999 --> 99:59:59.999
important, this is a 3 by 2 aspect ratio,
and you can see that. You get the depth of

99:59:59.999 --> 99:59:59.999
color in it. Think of it as four 14-inch
displays stitched together, kinda bringing

99:59:59.999 --> 99:59:59.999
all the information you need right in
front of you, all at once. The idea that

99:59:59.999 --> 99:59:59.999
you can see more patterns, the idea that
you can get more information all at once

99:59:59.999 --> 99:59:59.999
and stay in your product, that will lead
you to draw better conclusions. That's

99:59:59.999 --> 99:59:59.999
real. When we say your ideas are your
best work, that's critical that we keep

99:59:59.999 --> 99:59:59.999
you there, it's critical that you can see
everything. I'm going to show you

99:59:59.999 --> 99:59:59.999
something subtle here. Sometimes, and
we've talked about this, sometimes the

99:59:59.999 --> 99:59:59.999
most subtle things can have the deepest
impact. Uh, hey Cortana, bring up the

99:59:59.999 --> 99:59:59.999
Surface Design Doc.
>>Cortana: Here's the document about

99:59:59.999 --> 99:59:59.999
Surface Studio design.
>>Panos: Kay, so I'm just going to open

99:59:59.999 --> 99:59:59.999
this document and show it to you. This is
Microsoft Word. You're probably familiar

99:59:59.999 --> 99:59:59.999
with it. I am going to just flip over one
page and show you something. I'm holding

99:59:59.999 --> 99:59:59.999
an 8 and a half by 11 piece of paper, that
seems like as in a magic trick, I'm just

99:59:59.999 --> 99:59:59.999
holding a piece of paper. This paper looks
eerily familiar to what's on the screen.

99:59:59.999 --> 99:59:59.999
The reason why I'm showing you that is
the device itself has 192 PPI. It is

99:59:59.999 --> 99:59:59.999
tuned perfectly to Windows to scale it
to true life. So, if we were going to

99:59:59.999 --> 99:59:59.999
bring you TrueColor, what was the other
physical pieces we could bring that

99:59:59.999 --> 99:59:59.999
trigger that innate sense where it felt
so familiar. Well, an 8 and a half by 11

99:59:59.999 --> 99:59:59.999
and well, check this out. That is the
same exact product that you see on the

99:59:59.999 --> 99:59:59.999
screen there. That's a one for one match.
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Subtle, yes, but important. One
inch on this screen is one inch in real

99:59:59.999 --> 99:59:59.999
life. What you see is really what you get.
This whole idea of print preview is

99:59:59.999 --> 99:59:59.999
completely gone. As you get into this and
you work in it, you stay in it. You stay

99:59:59.999 --> 99:59:59.999
in it because it's your real world, and
then Word comes in, the Mircrosoft

99:59:59.999 --> 99:59:59.999
Office team, and they refine their
product so much to bring Studio to life

99:59:59.999 --> 99:59:59.999
that you get these unbelievable feelings.
Look at how clear it is as I flip through

99:59:59.999 --> 99:59:59.999
here. Isn't that great? It's just got this
smooth scrolling. If I wanted more

99:59:59.999 --> 99:59:59.999
information, I pinch it and I can see
so many documents all at one time,

99:59:59.999 --> 99:59:59.999
whether I'm reading a book, whether I'm
working through this Surface speck, or I

99:59:59.999 --> 99:59:59.999
just wanted to get to a certain section
and just absorb it, I think it's critical.

99:59:59.999 --> 99:59:59.999
Now, we talk about immersing you in
this product quite a bit, quite a bit. And

99:59:59.999 --> 99:59:59.999
so the best way to kinda deal and think
about that is I'm going to show you, is

99:59:59.999 --> 99:59:59.999
to think about the screen first. And we
talked about the depth of the screen,

99:59:59.999 --> 99:59:59.999
we talked about how big the screen is, but
really, if you're going to design around

99:59:59.999 --> 99:59:59.999
a screen, and the team called it
"designing a floating sheet of pixels"

99:59:59.999 --> 99:59:59.999
we want you to see this product for
the pixels you're working off of, for the

99:59:59.999 --> 99:59:59.999
screen, for the experiences of the
software's brain team. What that means is

99:59:59.999 --> 99:59:59.999
the hardware has to disappear into the
background. It has to fade away, but how?

99:59:59.999 --> 99:59:59.999
I remember with the team, how we would
sit and talk every single night where we

99:59:59.999 --> 99:59:59.999
had to make the product acoustically very
quiet to keep something in. We also knew

99:59:59.999 --> 99:59:59.999
it had to be visually very, very quiet.
And so, how do you do that? Take a look

99:59:59.999 --> 99:59:59.999
at these chrome arms, and you can see
them, this is important. These chrome arms

99:59:59.999 --> 99:59:59.999
were meant to completely fade into the
background. Now, you see light hitting the

99:59:59.999 --> 99:59:59.999
metal, and they look beautiful, and in --
we're proud of that, and the design team

99:59:59.999 --> 99:59:59.999
did a incredible job bringing that to
life. But what they really do is they're

99:59:59.999 --> 99:59:59.999
meant to reflect the entire environment.
Why? 'Cause when I'm in front of it, when

99:59:59.999 --> 99:59:59.999
I'm gaining perspective, or when I'm up
next to it and I'm drawn into what I'm

99:59:59.999 --> 99:59:59.999
doing, that's all I should see. The rest
should fade to background. Everything

99:59:59.999 --> 99:59:59.999
else should be absorbed behind me. If
I wanted to do a show-me scenario, a

99:59:59.999 --> 99:59:59.999
show-you scenario, I can move it any way
I want and just kinda show you whatever

99:59:59.999 --> 99:59:59.999
you want, those -- those are those four
floating points and they're critical. Now,

99:59:59.999 --> 99:59:59.999
many times, we can read out specs, I can
tell you how performant this machine is,

99:59:59.999 --> 99:59:59.999
and it is. And it is -- it is the
phenomenal teams that I've -- no question.

99:59:59.999 --> 99:59:59.999
But performance, a lot of times, it's just
more than specs. We do a performance demo,

99:59:59.999 --> 99:59:59.999
and you've seen those. But it's more than
specs. It is about keeping you in the

99:59:59.999 --> 99:59:59.999
moment, if we're going to have you
creating, if you're going to be producing,

99:59:59.999 --> 99:59:59.999
if you want to stay un-interrupted, you
have to find different ways to utilize the

99:59:59.999 --> 99:59:59.999
product. One of those could be voice or
conversation. Built into the product

99:59:59.999 --> 99:59:59.999
itself, there is a linear micro-ray that
sits on the product. So, I can say from

99:59:59.999 --> 99:59:59.999
across the room what I need, whether it's
locked up or not locked up, you can talk

99:59:59.999 --> 99:59:59.999
to this device. I think that's pretty cool
'cause for me, I use Cortana all the time,

99:59:59.999 --> 99:59:59.999
and it's pretty meaningful. It keeps me
connected to what matters most, like

99:59:59.999 --> 99:59:59.999
here's my best example today: Hey Cortana,
add get Mary a gift to my list.

99:59:59.999 --> 99:59:59.999
>>Cortana: Okay, I added that to your
list.

99:59:59.999 --> 99:59:59.999
>>Panos: Okay, I operate in this function,
so you know it's Mary's birthday today.

99:59:59.999 --> 99:59:59.999
She's my wife. It's October 26th, I'm in
New York with all of you fine people,

99:59:59.999 --> 99:59:59.999
she's in Seattle, probably watching right
now, so happy birthday. But, to get this

99:59:59.999 --> 99:59:59.999
gift was important to me, and to stay
connected was important to me. You see

99:59:59.999 --> 99:59:59.999
how I bring it up here, just by calling
Cortana and it integrates perfectly. This

99:59:59.999 --> 99:59:59.999
now integrated into Wonder List, which is
really important to me. If you haven't

99:59:59.999 --> 99:59:59.999
tried Wonder List, give it a shot. All
my phones, no matter what platform you

99:59:59.999 --> 99:59:59.999
may be using, all your phones, your
Surface products, any PC, you have Wonder

99:59:59.999 --> 99:59:59.999
List on it, and that list now carries with
me, so I can remember to get Mary a gift.

99:59:59.999 --> 99:59:59.999
I feel like some of you are judging me
because you think I haven't bought Mary

99:59:59.999 --> 99:59:59.999
a gift. This is a demo. And I did get
Mary a gift, uh, and, and it's nice. And

99:59:59.999 --> 99:59:59.999
so, I'm just going to -- it also says I'm
rehearsing for presentation, so just to

99:59:59.999 --> 99:59:59.999
make the point, I've already done that,
too. Okay, that's pretty in Cortana, but

99:59:59.999 --> 99:59:59.999
that same idea to keep you connected or
keep you moving or keep you productive,

99:59:59.999 --> 99:59:59.999
we also integrated a Studio HD camera. We
call it the Surface Studio Camera for a

99:59:59.999 --> 99:59:59.999
reason. We really focus here to bring you
high-end video conferencing, that was the

99:59:59.999 --> 99:59:59.999
goal. We wanted to bring auto exposure
to you, we wanted to make sure we brought

99:59:59.999 --> 99:59:59.999
the perfect face base, rendering of color
to make sure you look great or as good as

99:59:59.999 --> 99:59:59.999
you can, or maybe what it looks like in
real life, I'm sure it's great. and it

99:59:59.999 --> 99:59:59.999
also brings Windows Hello for you and your
family, if you were to use this product

99:59:59.999 --> 99:59:59.999
at home and I think that's pretty 
impactful. Between the camera and the

99:59:59.999 --> 99:59:59.999
mics, to keep you immersed and keep 
moving, I think it's pretty important.

99:59:59.999 --> 99:59:59.999
Now, this is Surface Studio. It's
beautiful. We think you're going to love

99:59:59.999 --> 99:59:59.999
it as is. It's got the best screen in its
class, the performance is going to be

99:59:59.999 --> 99:59:59.999
unmatched, the Cortana and Skype
integration, Microsoft Office coming to

99:59:59.999 --> 99:59:59.999
life on the product, Windows and Office
together have never been better on any

99:59:59.999 --> 99:59:59.999
given single product ever. What do you
think of Surface Studio?

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Okay, we've done this before. 
Surface has always been about more. It was

99:59:59.999 --> 99:59:59.999
never as simple as just a desktop. Pro
was more than a tablet. Book - so much

99:59:59.999 --> 99:59:59.999
more than a laptop. Even Hub, it's more
than just a whiteboard. All of these are

99:59:59.999 --> 99:59:59.999
category-defining products. Why would
Studio be different? Studio is made, made

99:59:59.999 --> 99:59:59.999
to bring out the creator in you, made to
define a new category. It's not just

99:59:59.999 --> 99:59:59.999
another beautiful PC. It is a product
that was made to help get you to your

99:59:59.999 --> 99:59:59.999
most creative point. You. You. Doesn't
matter how you create. I'm going to take

99:59:59.999 --> 99:59:59.999
you back. Do you remember David William
Hearn? Remember last year I talked about

99:59:59.999 --> 99:59:59.999
David William Hearn? He's a composer. He
makes symphonies. He inspires me. What a

99:59:59.999 --> 99:59:59.999
lovely human being. But he makes his
symphonies on Surface. Let's try this.

99:59:59.999 --> 99:59:59.999
Hey Cortana, play David William Hearn.
>>Cortana: Playing David William Hearn.

99:59:59.999 --> 99:59:59.999
>>Panos: Take a listen.

99:59:59.999 --> 99:59:59.999
[music]
>>Panos: Ah, so beautiful. Now do you

99:59:59.999 --> 99:59:59.999
remember? We talked about David. This
is David in his flow, where he's creating

99:59:59.999 --> 99:59:59.999
at his best. He puts his pen to a screen.
The hardware disappears to the background.

99:59:59.999 --> 99:59:59.999
He finds his flow, and he makes beautiful
symphonies. He's a creator, there's no

99:59:59.999 --> 99:59:59.999
doubt. What I think what today's about - 
we're all creators. You don't have to be

99:59:59.999 --> 99:59:59.999
David or that artist or the designer, or
you can be. You could be that office, late

99:59:59.999 --> 99:59:59.999
at night, working, building their own
symphony on a spreadsheet. Or how about

99:59:59.999 --> 99:59:59.999
your teachers? The teachers who may teach
your kids. The impact that they have on

99:59:59.999 --> 99:59:59.999
the world, aren't they creating? Every 
single one of us is a creator. We want

99:59:59.999 --> 99:59:59.999
to use this product to help every one of
us create. Start with your mind, move

99:59:59.999 --> 99:59:59.999
through your heart, let it out your hand,
onto a beautiful screen and into

99:59:59.999 --> 99:59:59.999
someone else's life. This product is about
endless possibilities and pure

99:59:59.999 --> 99:59:59.999
imagination.

99:59:59.999 --> 99:59:59.999
♪[dramatic music]
♪Come with me and you'll be

99:59:59.999 --> 99:59:59.999
♪in a world of pure imagination. 
♪Take a look and you'll see

99:59:59.999 --> 99:59:59.999
♪into your world of imagination.
♪ We'll begin with a spin

99:59:59.999 --> 99:59:59.999
♪travelling in the world of my creation.
♪What we'll see will defy explanation.

99:59:59.999 --> 99:59:59.999
♪[dramatic music]
♪If you want to view paradise,

99:59:59.999 --> 99:59:59.999
♪simply look around and view it.
♪Anything you want to, do it.

99:59:59.999 --> 99:59:59.999
♪Want to change the world?
♪There's nothing to it

99:59:59.999 --> 99:59:59.999
♪♪

99:59:59.999 --> 99:59:59.999
♪There is no life I know
♪To compare with

99:59:59.999 --> 99:59:59.999
♪Pure imagination.
♪Living there, you'll be free

99:59:59.999 --> 99:59:59.999
♪If you truly wish to be.
♪♪

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Now this is Surface Studio.
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: So, I walked you through it, but
this is really a new way to create, it's a

99:59:59.999 --> 99:59:59.999
new way to produce, it's absolutely a
new way to work. It's meant to turn your

99:59:59.999 --> 99:59:59.999
desk into a studio. That's what it's going
to do. Now, the idea behind it is we

99:59:59.999 --> 99:59:59.999
want you to be able to move effortlessly
between those perspectives of drawing,

99:59:59.999 --> 99:59:59.999
drafting, up to typing, back through so
you can move through your motions and

99:59:59.999 --> 99:59:59.999
nothing gets in your way. It was designed
in a way where this hinge had to come to

99:59:59.999 --> 99:59:59.999
life and there was so much around it, and
those arms that disappear into the

99:59:59.999 --> 99:59:59.999
background, they play this critical role.
There are 80 custom parts in those two

99:59:59.999 --> 99:59:59.999
arms, each having 80, which is critical.
Creating a zero gravity hinge - what does

99:59:59.999 --> 99:59:59.999
that mean? We -- basically means it's
weightless, and that's critical because

99:59:59.999 --> 99:59:59.999
what we have is a 13 pound display with
all its thinness and the aluminum

99:59:59.999 --> 99:59:59.999
enclosure that we talked about, but we 
have to make it as simple as possible.

99:59:59.999 --> 99:59:59.999
You can pick any angle, we have a
counter-spring system in that same base

99:59:59.999 --> 99:59:59.999
we talked about earlier that allows you
to put it in any position you want. And if

99:59:59.999 --> 99:59:59.999
you wanted to draft, and if you wanted
to create and get really into your

99:59:59.999 --> 99:59:59.999
product, we talked about the screen, so
the closer you get to it, the more

99:59:59.999 --> 99:59:59.999
powerful that becomes for you to stay in
it because it is so clear, and that

99:59:59.999 --> 99:59:59.999
clarity was critical. It was critical. So
I'm going to bring us to the Surface Pen

99:59:59.999 --> 99:59:59.999
now. This is one of my favorite devices
on the planet. I think it's making a

99:59:59.999 --> 99:59:59.999
difference in so many people's worlds.
We're seeing pens catch up digitally

99:59:59.999 --> 99:59:59.999
everywhere. I think it's just awesome.
People are writing again. I believe that

99:59:59.999 --> 99:59:59.999
writing pulls out creativity in many of
us, almost all of us. Put your pen to

99:59:59.999 --> 99:59:59.999
paper, and it's meant to be innate. It's
something you have always done, but then

99:59:59.999 --> 99:59:59.999
take Microsoft Office, and let's bring
up that Studio document one more time.

99:59:59.999 --> 99:59:59.999
So I'm going to bring up the Studio
doc, I'm going to walk you through some

99:59:59.999 --> 99:59:59.999
of the technicalities of the Pen here, and
we'll bring that up here for you. So this

99:59:59.999 --> 99:59:59.999
is that same document, try not to
take too many pictures, there's a lot of

99:59:59.999 --> 99:59:59.999
pieces coming together here. But the 
first thing I'm going to do is I'm going

99:59:59.999 --> 99:59:59.999
to zoom out and take a -- just a different
look at the collection of images here.

99:59:59.999 --> 99:59:59.999
I'll probably come here and this is the
design for thermal that we're looking

99:59:59.999 --> 99:59:59.999
at, which is cool. Now, if I want to edit
a document in that real time editing.

99:59:59.999 --> 99:59:59.999
Have you seen this with Word? It's a very
cool way to look at it. I'm going to do

99:59:59.999 --> 99:59:59.999
this in red. You don't actually have to
do anything anymore, the idea where you

99:59:59.999 --> 99:59:59.999
pick up a pen, put it down to paper and
start writing, and remember, put it down

99:59:59.999 --> 99:59:59.999
to paper. This is an eight and a half by
eleven sheet of paper. What makes this

99:59:59.999 --> 99:59:59.999
demo kind of weird is I'm a leftie, so I'm
sorry about that. And, you know, I write

99:59:59.999 --> 99:59:59.999
weird, but I'm just going to show you some
positions so you can kinda understand

99:59:59.999 --> 99:59:59.999
where I'm able to put my arm down and
relax the way I want to. Now this is

99:59:59.999 --> 99:59:59.999
Windows working what we call palm
rejection, where it's so important that

99:59:59.999 --> 99:59:59.999
when you lean on this device and you get
all the way into it, if you're going to

99:59:59.999 --> 99:59:59.999
immerse yourself, nothing wants to bring
you out, and then I write. Now look at the

99:59:59.999 --> 99:59:59.999
latency, meaning speed of the ink coming
out of my Pen. All you can see is the ink

99:59:59.999 --> 99:59:59.999
and how smooth it is, so we'll try it
here. The idea of I'm able to write at

99:59:59.999 --> 99:59:59.999
full speed, the idea behind that is the 
latency we talked about, is about reducing

99:59:59.999 --> 99:59:59.999
it to the least amount of milliseconds so
you could never feel the difference

99:59:59.999 --> 99:59:59.999
between a real pen and ink coming out of
it onto paper to a digital pen and the ink

99:59:59.999 --> 99:59:59.999
coming out. That crossing of the analog,
or the physical and digital world that you

99:59:59.999 --> 99:59:59.999
heard about today is just as real on
these devices, and it's critical because

99:59:59.999 --> 99:59:59.999
it kinda brings us to a pretty cool
space. Now, I"m going to zoom out. I'm

99:59:59.999 --> 99:59:59.999
going to get to the end of this document
because this is really how I work. I'm a

99:59:59.999 --> 99:59:59.999
creator in documents. I know that sounds
weird, but that's what I am. I read a lot,

99:59:59.999 --> 99:59:59.999
I write a lot. That's how I create. Every
night, I do writing. In the morning, we

99:59:59.999 --> 99:59:59.999
have some meetings and I tell my stories
to the team and we inspire products and

99:59:59.999 --> 99:59:59.999
we go drive for as -- the best we can be,
but I do writing and it's -- it's super

99:59:59.999 --> 99:59:59.999
meaningful to me. This document can do the
same thing, but let's just step back and

99:59:59.999 --> 99:59:59.999
look at what Word and Office is doing for
now me editing a document. So this spec is

99:59:59.999 --> 99:59:59.999
meaningful to me. This spec is written by
a gentleman by a name of Peter. He's one

99:59:59.999 --> 99:59:59.999
of our product leaders, and he would have
put this spec together. If I wanted to

99:59:59.999 --> 99:59:59.999
give him feedback or edit something, if
there's something I like, imagine how

99:59:59.999 --> 99:59:59.999
you can just simply scribble and the
entire paragraph knows I'm trying to

99:59:59.999 --> 99:59:59.999
highlight it, and it just comes to life.
Pretty cool, right? Or, Pete, I don't

99:59:59.999 --> 99:59:59.999
like this part of the document, just
scribble it out and it goes away because

99:59:59.999 --> 99:59:59.999
it's not what was intended and the
document just re-flows perfectly, that's

99:59:59.999 --> 99:59:59.999
the power of Microsoft Office and the Pen
and that innate feeling. Pretty cool.

99:59:59.999 --> 99:59:59.999
[applause]
>>Panos: So I'm going to zoom back out

99:59:59.999 --> 99:59:59.999
just a minute so you can see this. I'll
zoom out for you, and I'm going to go

99:59:59.999 --> 99:59:59.999
to the bottom piece. I'm going to write
a note. I wanna show you something new.

99:59:59.999 --> 99:59:59.999
Give me this. Team, I think they like
your product. Do you? What do you guys

99:59:59.999 --> 99:59:59.999
think of this product?
[applause]

99:59:59.999 --> 99:59:59.999
>>Panos: Watch how I just come up to show
you what I wrote, which is cool. I now

99:59:59.999 --> 99:59:59.999
want to introduce you to this thing, 
the Surface Dial. The Surface Dial was

99:59:59.999 --> 99:59:59.999
created as a new form of input. We've
learned a ton over the last several years

99:59:59.999 --> 99:59:59.999
how people are using their Pen and how
they use their other hand to do --

99:59:59.999 --> 99:59:59.999
operate, whether it's touching the screen,
grabbing a mouse, typing, there's so many

99:59:59.999 --> 99:59:59.999
different flows of interaction that
happen. This product was meant to help you

99:59:59.999 --> 99:59:59.999
change that workflow, give you that next
option to help you create even faster.

99:59:59.999 --> 99:59:59.999
Now, we have integrated global controls
into this, which are part of Windows, I

99:59:59.999 --> 99:59:59.999
know that sounds like a lot of words, but
what it means is it's built right into

99:59:59.999 --> 99:59:59.999
Windows. As I hold it down, can you see
right here in the middle of the screen

99:59:59.999 --> 99:59:59.999
if you bring this up? You can see that
here, I have this dial essentially on my

99:59:59.999 --> 99:59:59.999
screen in front of me. This allows me to
select different things within Windows,

99:59:59.999 --> 99:59:59.999
in this sense, I'm going to show you a
new product called Ink Replay. You'll

99:59:59.999 --> 99:59:59.999
notice my ink went away on the screen,
that was purposeful. But watch as I move

99:59:59.999 --> 99:59:59.999
the Dial to the right, as the ink comes
back on the screen. If you can see my

99:59:59.999 --> 99:59:59.999
hand and you see the ink coming to life
behind me, now here's what I love

99:59:59.999 --> 99:59:59.999
about this, I can recreate this ink or I
can take it away at any given time. But

99:59:59.999 --> 99:59:59.999
if the team gets this document and they
want to replay my emotion, you can see

99:59:59.999 --> 99:59:59.999
it because it came out of my hand. If I
had typed that message, you would not

99:59:59.999 --> 99:59:59.999
have the inner pieces of what came with
it. Those three exclamation points may not

99:59:59.999 --> 99:59:59.999
look the same, the writing may have looked
faster or slower, which is important. let

99:59:59.999 --> 99:59:59.999
me show you another cool trick. If I just
come here, this product comes to life

99:59:59.999 --> 99:59:59.999
with the scroll wheel. So as I scroll,
can you see this flipping? Just moving

99:59:59.999 --> 99:59:59.999
my hand and flipping through. Showing you
how the device works off the screen and

99:59:59.999 --> 99:59:59.999
we're going to show you how it works on
the screen in just a minute, but if you

99:59:59.999 --> 99:59:59.999
have a Surface Pro 3, if you have a
Surface Pro 4, if you have a Surface

99:59:59.999 --> 99:59:59.999
Book, this mode of interaction is for you,
too, so don't worry, if you already have

99:59:59.999 --> 99:59:59.999
one of those, you can grab a Surface Dial,
you can turn up or going, turn it down,

99:59:59.999 --> 99:59:59.999
change the brightness, scroll through
your document, like I do here, you can

99:59:59.999 --> 99:59:59.999
do all the magical things that the Dial
does for you to help you create. Now in

99:59:59.999 --> 99:59:59.999
a world where I enter my creations in
Word, there are others out there that

99:59:59.999 --> 99:59:59.999
start their creations in Word. I have a
dear friend here who's got an awesome

99:59:59.999 --> 99:59:59.999
set of, uh, pieces in comic book world,
if you will, he calls them Motion Books,

99:59:59.999 --> 99:59:59.999
please give a warm welcome to Ben, the
Madefire CEO. Hey, Ben.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Ben: Hey, Panos. Good to be here, man.
>>Panos: Here you guy, man. Oh, you got

99:59:59.999 --> 99:59:59.999
your own Pen?
>>Ben: I'm good.

99:59:59.999 --> 99:59:59.999
>>Panos: Alright.
>>Ben: Thank you. Madefire's all about

99:59:59.999 --> 99:59:59.999
storytelling, and in particular, comics.
We love comics because they're such a

99:59:59.999 --> 99:59:59.999
powerful storytelling format. They're
literally words and pictures. We've

99:59:59.999 --> 99:59:59.999
built a platform that enables anyone to
make a digital book we call a Motion Book.

99:59:59.999 --> 99:59:59.999
And Motion Books have motion, sound, and
depth. And to create a Motion Book, it's

99:59:59.999 --> 99:59:59.999
really important to have a digital work
flow. And I'd like to show you how taht

99:59:59.999 --> 99:59:59.999
works on Studio. So here we go, let me
get into my Studio here. Great, got my

99:59:59.999 --> 99:59:59.999
Pen. So I make a book called Mono, which
is about an ape-human, of course, don't

99:59:59.999 --> 99:59:59.999
we all? And my first step is to write the
script, so I'm going to jump into Word

99:59:59.999 --> 99:59:59.999
here. This is my Mono script. I'm pretty
happy with my script. I'm just going

99:59:59.999 --> 99:59:59.999
to pick my Pen and I'm going to focus on
this area, close-up of Mono, hopefully

99:59:59.999 --> 99:59:59.999
you can see that. And the step after the
script is to work on thumbnails. And

99:59:59.999 --> 99:59:59.999
thumbnails are a sketch of the action, so
I'm moving from Word to Pictures, so I'm

99:59:59.999 --> 99:59:59.999
going to put in, uh, Mono here. So, I'm
going to put in his, uh, shoulder, his

99:59:59.999 --> 99:59:59.999
back, bit of a neck, and his face. He's 
a pretty hairy guy, so there we go. Bit

99:59:59.999 --> 99:59:59.999
of an eye here, there a nose, and mouth,
ah, that's not too bad. And, I've got a

99:59:59.999 --> 99:59:59.999
caption, which I'm going to pop up here.
And I've got a dialogue, which I will put

99:59:59.999 --> 99:59:59.999
here. So I'm pretty happy with that, and
here, it's very simple to do, but

99:59:59.999 --> 99:59:59.999
previously, I would be writing in Word,
I'd be printing out onto paper, I'd be

99:59:59.999 --> 99:59:59.999
finding a pencil, I'd be drawing my
thumbnails, I'd probably rewrite, reprint,

99:59:59.999 --> 99:59:59.999
staple, un-staple. I've been known to lose
my pages, and ultimately, I'd be scanning

99:59:59.999 --> 99:59:59.999
all of that back in, in order to get back
to here and back into my work flow.

99:59:59.999 --> 99:59:59.999
I have none of that problem when I'm
working on Studio. So, my next stage is

99:59:59.999 --> 99:59:59.999
art. So, to tackle my art in layers, I'm
in Photoshop, which is a fantastic place

99:59:59.999 --> 99:59:59.999
to do this, and this is my pencil stage.
You can see that. And, I'm going to go up

99:59:59.999 --> 99:59:59.999
to my 2D pencil and my pencil layer, and
here, I'm already thinking about, uh,

99:59:59.999 --> 99:59:59.999
Mono's expression. He's not too happy
because he's being chased, so let's just

99:59:59.999 --> 99:59:59.999
get a nice grumpy drawing, and the mouth
is very important. There, it's kinda

99:59:59.999 --> 99:59:59.999
working. And, he's got a strong cheekbone,
let's get that in. And I want to get a

99:59:59.999 --> 99:59:59.999
sense of where his hairline is, and this
is the strong jaw. So, I'm pretty happy

99:59:59.999 --> 99:59:59.999
with that. And, my next stage is to go
to my Inks, and Inking is all about

99:59:59.999 --> 99:59:59.999
layering the blacks. And, here I'm
going to pick this brush that I love,

99:59:59.999 --> 99:59:59.999
which is my bone-dry brush. And, we can
have some fun. First, I want to get this

99:59:59.999 --> 99:59:59.999
mark in here, so let's just see if that's
working, so semi--strong expression. And,

99:59:59.999 --> 99:59:59.999
we can have some fun with Dial. And I
can go in here, and really show you what

99:59:59.999 --> 99:59:59.999
I'm up to, which is nice to see it big.
So, what I love about this brush is like

99:59:59.999 --> 99:59:59.999
a dry brush. So, it's a bit like a dip
pen, very good for doing this hairy guy,

99:59:59.999 --> 99:59:59.999
and, I can get a bit of, uh, the shape
going on his, uh, jaw, and we come

99:59:59.999 --> 99:59:59.999
right in. What I love is Panos talked
about how there's no lag. That's a really

99:59:59.999 --> 99:59:59.999
immediate, so I can -- and I can really
modulate and do my strokes here. So, as I

99:59:59.999 --> 99:59:59.999
come back out, I get a sense of that. And,
I'm pretty happy. I'd like to make him a

99:59:59.999 --> 99:59:59.999
touch more feisty, so here we go. And, my
next step is my color. Now, for the color,

99:59:59.999 --> 99:59:59.999
I'm actually going to pop this up, and we
can have a look at it. We can get some

99:59:59.999 --> 99:59:59.999
perspective, and for me, color is about
the mood, the lighting, the atmosphere,

99:59:59.999 --> 99:59:59.999
the texture. And it's really good to just
sorta stand back at this stage and just

99:59:59.999 --> 99:59:59.999
have a look at it. This canvas is just
huge, you can get totally lost in there.

99:59:59.999 --> 99:59:59.999
And we talked about color, TrueColor, it's
so rewarding to see my color on this

99:59:59.999 --> 99:59:59.999
device. So, I'm happy with my script,
I'm happy with my art. My art's all been

99:59:59.999 --> 99:59:59.999
in one place. Now, I can publish my book.
So, I'm going to go into Madefire.

99:59:59.999 --> 99:59:59.999
Madefire works with any browser, here, I'm
in Edge. And we've got on the left-hand

99:59:59.999 --> 99:59:59.999
side, got layers, we've got our
Photo-shopped file in the middle, we've

99:59:59.999 --> 99:59:59.999
got time, and I'm just going to check my
sequence here. So we're establishing Mono.

99:59:59.999 --> 99:59:59.999
We've got our caption and our dialogue.
That's working. And my next sequence is

99:59:59.999 --> 99:59:59.999
looking pretty good, so I'm ready to hit
publish. Here's where I publish my Motion

99:59:59.999 --> 99:59:59.999
Book into the Madefire app. This is the
Madefire App in Windows 10. Would you

99:59:59.999 --> 99:59:59.999
like to have a look at this? [laughs]
Okay, so I'm going to pop this around,

99:59:59.999 --> 99:59:59.999
and let's see how this comes to life.
♪ [quiet piano music]

99:59:59.999 --> 99:59:59.999
[explosion]
♪ [dramatic music]

99:59:59.999 --> 99:59:59.999
♪ 
[siren]

99:59:59.999 --> 99:59:59.999
[shot]
♪ [electronic music]

99:59:59.999 --> 99:59:59.999
>>Ben: It's cool to see it up here, I
have to say.

99:59:59.999 --> 99:59:59.999
[applause]

99:59:59.999 --> 99:59:59.999
>>Ben: Thank you.
[glass breaking]

99:59:59.999 --> 99:59:59.999
>>Ben: It's amazing to me that Studio
makes it possible to have my entire

99:59:59.999 --> 99:59:59.999
creative process in one place.