[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.60,0:00:03.15,Default,,0000,0000,0000,,Do you remember\Nthese glow-in-the-dark little stars
Dialogue: 0,0:00:03.18,0:00:06.07,Default,,0000,0000,0000,,which you had on the ceiling\Nwhen you were a boy or a girl?
Dialogue: 0,0:00:06.09,0:00:07.30,Default,,0000,0000,0000,,Yes?
Dialogue: 0,0:00:07.32,0:00:08.52,Default,,0000,0000,0000,,It is light.
Dialogue: 0,0:00:08.54,0:00:09.73,Default,,0000,0000,0000,,It is pure light.
Dialogue: 0,0:00:09.75,0:00:11.66,Default,,0000,0000,0000,,I think I stared at them way too long
Dialogue: 0,0:00:11.68,0:00:13.45,Default,,0000,0000,0000,,when I was a five-year-old, you know?
Dialogue: 0,0:00:13.48,0:00:14.70,Default,,0000,0000,0000,,It's so beautiful:
Dialogue: 0,0:00:14.72,0:00:17.48,Default,,0000,0000,0000,,no energy bill, no maintenance.
Dialogue: 0,0:00:17.50,0:00:18.71,Default,,0000,0000,0000,,It is there.
Dialogue: 0,0:00:18.73,0:00:20.79,Default,,0000,0000,0000,,So two years ago, we went back to the lab,
Dialogue: 0,0:00:20.81,0:00:23.11,Default,,0000,0000,0000,,making it more durable,\Nmore light-emitting,
Dialogue: 0,0:00:23.14,0:00:24.52,Default,,0000,0000,0000,,with the experts.
Dialogue: 0,0:00:24.54,0:00:28.22,Default,,0000,0000,0000,,And at the same time,\Nwe got a request from this guy --
Dialogue: 0,0:00:28.24,0:00:30.82,Default,,0000,0000,0000,,Van Gogh, the famous\NVan Gogh Foundation --
Dialogue: 0,0:00:30.85,0:00:34.82,Default,,0000,0000,0000,,who wanted to celebrate\Nhis 125th anniversary in the Netherlands.
Dialogue: 0,0:00:35.23,0:00:37.10,Default,,0000,0000,0000,,And they came to me and asked,
Dialogue: 0,0:00:37.12,0:00:40.92,Default,,0000,0000,0000,,"Can you make a place\Nwhere he feels more alive again
Dialogue: 0,0:00:40.95,0:00:42.15,Default,,0000,0000,0000,,in the Netherlands?"
Dialogue: 0,0:00:42.18,0:00:43.73,Default,,0000,0000,0000,,And I liked that question a lot,
Dialogue: 0,0:00:43.75,0:00:44.91,Default,,0000,0000,0000,,so in way,
Dialogue: 0,0:00:44.93,0:00:47.98,Default,,0000,0000,0000,,we sort of started to connect\Nthese two different worlds.
Dialogue: 0,0:00:49.03,0:00:50.32,Default,,0000,0000,0000,,This is how my brain works,
Dialogue: 0,0:00:50.35,0:00:51.50,Default,,0000,0000,0000,,by the way.
Dialogue: 0,0:00:51.52,0:00:52.57,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:52.60,0:00:54.81,Default,,0000,0000,0000,,I would love to keep on\Ndoing this for an hour,
Dialogue: 0,0:00:54.83,0:00:55.98,Default,,0000,0000,0000,,but OK --
Dialogue: 0,0:00:56.01,0:00:57.02,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:57.04,0:00:58.82,Default,,0000,0000,0000,,And this is the result that we made:
Dialogue: 0,0:00:58.84,0:01:01.56,Default,,0000,0000,0000,,a bicycle path which charges\Nat daytime via the sun
Dialogue: 0,0:01:01.59,0:01:03.71,Default,,0000,0000,0000,,and glows at night, up to eight hours.
Dialogue: 0,0:01:03.73,0:01:04.96,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:01:04.98,0:01:06.31,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:01:06.34,0:01:10.70,Default,,0000,0000,0000,,... hinting towards a future\Nwhich should be energy friendly
Dialogue: 0,0:01:10.73,0:01:12.42,Default,,0000,0000,0000,,and linking up the local grounds
Dialogue: 0,0:01:12.45,0:01:15.87,Default,,0000,0000,0000,,as Van Gogh literally walked\Nand lived there in 1883.
Dialogue: 0,0:01:15.90,0:01:19.20,Default,,0000,0000,0000,,And you can go there every night\Nfor free, no ticket needed.
Dialogue: 0,0:01:19.23,0:01:22.43,Default,,0000,0000,0000,,People experience the beauty\Nof cycling through the starry night,
Dialogue: 0,0:01:22.46,0:01:24.48,Default,,0000,0000,0000,,thinking about green energy and safety.
Dialogue: 0,0:01:24.51,0:01:28.22,Default,,0000,0000,0000,,I want to create places\Nwhere people feel connected again.
Dialogue: 0,0:01:28.77,0:01:31.85,Default,,0000,0000,0000,,And it was somehow great\Nto make these projects happen
Dialogue: 0,0:01:31.88,0:01:34.72,Default,,0000,0000,0000,,with the industry,\Nwith the infrastructure companies.
Dialogue: 0,0:01:34.75,0:01:37.04,Default,,0000,0000,0000,,So when these sheikhs of Qatar\Nstarted to call:
Dialogue: 0,0:01:37.06,0:01:38.56,Default,,0000,0000,0000,,"How much for 10 kilometers?"
Dialogue: 0,0:01:38.59,0:01:39.60,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:39.62,0:01:42.34,Default,,0000,0000,0000,,Yeah, really, that's a weird call\Nyou're going to get.
Dialogue: 0,0:01:42.36,0:01:43.52,Default,,0000,0000,0000,,But it's fascinating
Dialogue: 0,0:01:43.54,0:01:46.95,Default,,0000,0000,0000,,that this is not just a sort\Nof one-off, nice-to-have special.
Dialogue: 0,0:01:46.98,0:01:50.40,Default,,0000,0000,0000,,I think this kind of creative thinking,\Nthese kinds of connections --
Dialogue: 0,0:01:50.42,0:01:51.61,Default,,0000,0000,0000,,it's the new economy.
Dialogue: 0,0:01:51.63,0:01:54.38,Default,,0000,0000,0000,,The World Economic Forum,\Nthe think tank in Geneva,
Dialogue: 0,0:01:54.40,0:01:56.80,Default,,0000,0000,0000,,did an interview\Nwith a lot of smart people
Dialogue: 0,0:01:56.83,0:01:57.98,Default,,0000,0000,0000,,all around the world,
Dialogue: 0,0:01:58.01,0:02:02.83,Default,,0000,0000,0000,,asking, "What are the top 10 skills\Nyou and I need to become successful?"
Dialogue: 0,0:02:02.85,0:02:05.17,Default,,0000,0000,0000,,And what is interesting,\Nwhat you see here:
Dialogue: 0,0:02:05.20,0:02:07.74,Default,,0000,0000,0000,,it's not about money
Dialogue: 0,0:02:07.76,0:02:10.66,Default,,0000,0000,0000,,or being really good in C++,
Dialogue: 0,0:02:10.68,0:02:13.70,Default,,0000,0000,0000,,although these are great skills\Nto have, I have to admit.
Dialogue: 0,0:02:13.72,0:02:16.08,Default,,0000,0000,0000,,But look at number three, creativity;
Dialogue: 0,0:02:16.10,0:02:18.32,Default,,0000,0000,0000,,number two, critical thinking;
Dialogue: 0,0:02:18.34,0:02:21.44,Default,,0000,0000,0000,,number one, complex problem-solving --
Dialogue: 0,0:02:21.46,0:02:25.99,Default,,0000,0000,0000,,all the things a robot or a computer\Nis really bad at.
Dialogue: 0,0:02:26.66,0:02:30.32,Default,,0000,0000,0000,,And this makes me very optimistic,\Nvery hopeful for the new world,
Dialogue: 0,0:02:30.34,0:02:33.22,Default,,0000,0000,0000,,that as we will live\Nin this hyper-technological world,
Dialogue: 0,0:02:33.24,0:02:34.68,Default,,0000,0000,0000,,our human skills --
Dialogue: 0,0:02:34.70,0:02:36.05,Default,,0000,0000,0000,,our desire for empathy,
Dialogue: 0,0:02:36.07,0:02:38.34,Default,,0000,0000,0000,,our desire for curiosity,
Dialogue: 0,0:02:38.36,0:02:40.08,Default,,0000,0000,0000,,our desire for beauty --
Dialogue: 0,0:02:40.10,0:02:41.84,Default,,0000,0000,0000,,will be more appreciated again,
Dialogue: 0,0:02:41.86,0:02:45.68,Default,,0000,0000,0000,,and we will live in a world\Nwhere creativity is our true capital.
Dialogue: 0,0:02:46.78,0:02:49.24,Default,,0000,0000,0000,,And a creative process like that --
Dialogue: 0,0:02:49.27,0:02:50.97,Default,,0000,0000,0000,,I don't know how it works for you,
Dialogue: 0,0:02:50.99,0:02:53.68,Default,,0000,0000,0000,,but in my brain, it always starts\Nwith a question:
Dialogue: 0,0:02:53.70,0:02:54.86,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:02:55.88,0:02:58.41,Default,,0000,0000,0000,,Why does a jellyfish emit light?
Dialogue: 0,0:02:58.43,0:02:59.79,Default,,0000,0000,0000,,Or a firefly?
Dialogue: 0,0:02:59.81,0:03:02.06,Default,,0000,0000,0000,,Or why do be accept pollution?
Dialogue: 0,0:03:02.08,0:03:04.33,Default,,0000,0000,0000,,This is from my room\Nin Beijing three years ago.
Dialogue: 0,0:03:04.35,0:03:06.50,Default,,0000,0000,0000,,Left image is a good day -- Saturday.
Dialogue: 0,0:03:06.52,0:03:08.74,Default,,0000,0000,0000,,I can see the cars\Nand the people, the birds;
Dialogue: 0,0:03:08.77,0:03:11.36,Default,,0000,0000,0000,,life is OK in a dense urban city.
Dialogue: 0,0:03:11.38,0:03:13.21,Default,,0000,0000,0000,,And on the right image --
Dialogue: 0,0:03:13.24,0:03:15.04,Default,,0000,0000,0000,,holy moly.
Dialogue: 0,0:03:15.06,0:03:17.08,Default,,0000,0000,0000,,Pollution -- complete layers.
Dialogue: 0,0:03:17.10,0:03:19.81,Default,,0000,0000,0000,,I couldn't even see\Nthe other side of the city.
Dialogue: 0,0:03:19.83,0:03:21.67,Default,,0000,0000,0000,,And this image made me really sad.
Dialogue: 0,0:03:21.69,0:03:24.74,Default,,0000,0000,0000,,This is not the bright future\Nwe envision here at TED --
Dialogue: 0,0:03:24.76,0:03:25.94,Default,,0000,0000,0000,,this is the horror.
Dialogue: 0,0:03:25.96,0:03:27.71,Default,,0000,0000,0000,,We live five to six years shorter;
Dialogue: 0,0:03:27.74,0:03:30.42,Default,,0000,0000,0000,,children have lung cancer\Nwhen they're six years old.
Dialogue: 0,0:03:30.83,0:03:33.31,Default,,0000,0000,0000,,And so in a weird, beautiful way,
Dialogue: 0,0:03:33.34,0:03:37.49,Default,,0000,0000,0000,,I, at that moment, became inspired\Nby Beijing smog.
Dialogue: 0,0:03:37.85,0:03:41.33,Default,,0000,0000,0000,,And the governments all around the world\Nare fighting their war on smog,
Dialogue: 0,0:03:41.36,0:03:43.99,Default,,0000,0000,0000,,but I wanted to make something\Nwithin the now.
Dialogue: 0,0:03:44.02,0:03:47.82,Default,,0000,0000,0000,,So we decided to build\Nthe largest smog vacuum cleaner
Dialogue: 0,0:03:47.84,0:03:49.25,Default,,0000,0000,0000,,in the world.
Dialogue: 0,0:03:49.28,0:03:51.22,Default,,0000,0000,0000,,It sucks up polluted air, cleans it
Dialogue: 0,0:03:51.25,0:03:52.67,Default,,0000,0000,0000,,and then releases it.
Dialogue: 0,0:03:52.70,0:03:54.39,Default,,0000,0000,0000,,And we built the first one.
Dialogue: 0,0:03:54.86,0:03:57.50,Default,,0000,0000,0000,,So it sucks up 30,000\Ncubic meters per hour,
Dialogue: 0,0:03:57.53,0:04:01.31,Default,,0000,0000,0000,,cleans it on the nano level --\Nthe PM2.5, PM10 particles --
Dialogue: 0,0:04:01.34,0:04:03.31,Default,,0000,0000,0000,,using very little electricity,
Dialogue: 0,0:04:03.34,0:04:05.80,Default,,0000,0000,0000,,and then releases the clean air,
Dialogue: 0,0:04:05.83,0:04:11.28,Default,,0000,0000,0000,,so we have parks, playgrounds,\Nwhich are 55 to 75 percent more clean
Dialogue: 0,0:04:11.30,0:04:12.87,Default,,0000,0000,0000,,than the rest of the city.
Dialogue: 0,0:04:12.90,0:04:14.56,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:04:14.59,0:04:16.02,Default,,0000,0000,0000,,Yes!
Dialogue: 0,0:04:16.04,0:04:17.56,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:04:17.58,0:04:20.48,Default,,0000,0000,0000,,And every month or so,
Dialogue: 0,0:04:20.50,0:04:24.39,Default,,0000,0000,0000,,it opens like a spaceship --
Dialogue: 0,0:04:24.42,0:04:27.08,Default,,0000,0000,0000,,like a Marilyn Monroe with the --\Nwell, you know what.
Dialogue: 0,0:04:27.10,0:04:28.29,Default,,0000,0000,0000,,Anyway.
Dialogue: 0,0:04:28.31,0:04:29.39,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:29.41,0:04:30.86,Default,,0000,0000,0000,,So this ...
Dialogue: 0,0:04:30.89,0:04:32.84,Default,,0000,0000,0000,,this is the stuff we are capturing.
Dialogue: 0,0:04:33.31,0:04:35.06,Default,,0000,0000,0000,,This is Beijing smog.
Dialogue: 0,0:04:35.76,0:04:37.38,Default,,0000,0000,0000,,This is in our lungs right now.
Dialogue: 0,0:04:37.40,0:04:40.82,Default,,0000,0000,0000,,If you live next to a highway,\Nit's the same as 17 cigarettes per day.
Dialogue: 0,0:04:40.85,0:04:41.100,Default,,0000,0000,0000,,Are we insane?
Dialogue: 0,0:04:42.02,0:04:43.60,Default,,0000,0000,0000,,When did we say yes to that?
Dialogue: 0,0:04:44.03,0:04:47.27,Default,,0000,0000,0000,,And we had buckets\Nof this disgusting material
Dialogue: 0,0:04:47.30,0:04:48.84,Default,,0000,0000,0000,,in our studio,
Dialogue: 0,0:04:48.86,0:04:51.67,Default,,0000,0000,0000,,and on a Monday morning,\Nwe were discussing, we were like,
Dialogue: 0,0:04:51.70,0:04:54.55,Default,,0000,0000,0000,,"Shit, what should we do with it?\NShould we throw it away?"
Dialogue: 0,0:04:54.57,0:04:55.72,Default,,0000,0000,0000,,Like, "Help!"
Dialogue: 0,0:04:55.75,0:04:57.91,Default,,0000,0000,0000,,And then we realized:\Nno, no, no, no, no --
Dialogue: 0,0:04:57.93,0:04:59.13,Default,,0000,0000,0000,,waste should not exist.
Dialogue: 0,0:04:59.15,0:05:01.58,Default,,0000,0000,0000,,Waste for the one should be\Nfood for the other.
Dialogue: 0,0:05:02.35,0:05:04.50,Default,,0000,0000,0000,,So, here, maybe show it around.
Dialogue: 0,0:05:04.87,0:05:06.43,Default,,0000,0000,0000,,Do not put this in your coffee.
Dialogue: 0,0:05:06.46,0:05:07.47,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:07.49,0:05:10.50,Default,,0000,0000,0000,,And we realized that 42 percent\Nis made out of carbon,
Dialogue: 0,0:05:10.53,0:05:12.70,Default,,0000,0000,0000,,and carbon, of course,\Nunder high pressure,
Dialogue: 0,0:05:12.72,0:05:13.99,Default,,0000,0000,0000,,you get ...
Dialogue: 0,0:05:14.87,0:05:16.28,Default,,0000,0000,0000,,diamonds.
Dialogue: 0,0:05:16.30,0:05:20.43,Default,,0000,0000,0000,,So, inspired by that,\Nwe compress it for 30 minutes --
Dialogue: 0,0:05:20.45,0:05:21.54,Default,,0000,0000,0000,,(Cracking sound)
Dialogue: 0,0:05:21.56,0:05:23.64,Default,,0000,0000,0000,,and make smog-free rings.
Dialogue: 0,0:05:23.67,0:05:24.69,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:24.72,0:05:26.69,Default,,0000,0000,0000,,And so by sharing -- yeah, really!
Dialogue: 0,0:05:26.72,0:05:28.35,Default,,0000,0000,0000,,And so by sharing a ring,
Dialogue: 0,0:05:28.38,0:05:30.98,Default,,0000,0000,0000,,you donate 1,000 cubic meters of clean air
Dialogue: 0,0:05:31.01,0:05:32.67,Default,,0000,0000,0000,,to the city the tower is in.
Dialogue: 0,0:05:32.70,0:05:33.71,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:33.73,0:05:34.96,Default,,0000,0000,0000,,I have one here --
Dialogue: 0,0:05:34.99,0:05:36.17,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:36.19,0:05:39.06,Default,,0000,0000,0000,,A little floating cube.
Dialogue: 0,0:05:40.16,0:05:41.31,Default,,0000,0000,0000,,I will give one to you.
Dialogue: 0,0:05:41.34,0:05:43.57,Default,,0000,0000,0000,,I'm not going to propose, don't worry.
Dialogue: 0,0:05:43.59,0:05:44.88,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:44.90,0:05:46.07,Default,,0000,0000,0000,,Are we good?
Dialogue: 0,0:05:46.09,0:05:47.33,Default,,0000,0000,0000,,You can show it around.
Dialogue: 0,0:05:47.36,0:05:50.77,Default,,0000,0000,0000,,And we put this online --\NKickstarter campaign, crowdfunding.
Dialogue: 0,0:05:50.79,0:05:52.58,Default,,0000,0000,0000,,And people started to preorder it,
Dialogue: 0,0:05:52.60,0:05:55.44,Default,,0000,0000,0000,,but more importantly,\Nthey started to prepay it.
Dialogue: 0,0:05:55.46,0:05:58.83,Default,,0000,0000,0000,,So the finance we made with the jewelry\Nhelped us to realize,
Dialogue: 0,0:05:58.85,0:06:00.48,Default,,0000,0000,0000,,to build the first tower.
Dialogue: 0,0:06:00.87,0:06:02.02,Default,,0000,0000,0000,,And that's powerful.
Dialogue: 0,0:06:02.05,0:06:04.68,Default,,0000,0000,0000,,So the waste the activator,\Nit was the enabler.
Dialogue: 0,0:06:04.71,0:06:06.72,Default,,0000,0000,0000,,Also, the feedback from the community --
Dialogue: 0,0:06:06.74,0:06:08.56,Default,,0000,0000,0000,,this is a wedding couple from India,
Dialogue: 0,0:06:08.58,0:06:11.04,Default,,0000,0000,0000,,where he proposed to her\Nwith the smog-free ring
Dialogue: 0,0:06:11.07,0:06:12.34,Default,,0000,0000,0000,,as a sign of true beauty,
Dialogue: 0,0:06:12.36,0:06:14.23,Default,,0000,0000,0000,,as a sign of hope.
Dialogue: 0,0:06:14.26,0:06:16.10,Default,,0000,0000,0000,,And she said yes.
Dialogue: 0,0:06:16.12,0:06:17.83,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:17.86,0:06:21.34,Default,,0000,0000,0000,,I love this image so much\Nfor a lot of different reasons.
Dialogue: 0,0:06:21.36,0:06:22.59,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:22.62,0:06:25.31,Default,,0000,0000,0000,,And right now, the project\Nis touring through China,
Dialogue: 0,0:06:25.34,0:06:28.21,Default,,0000,0000,0000,,actually with the support\Nof China's central government.
Dialogue: 0,0:06:28.23,0:06:31.32,Default,,0000,0000,0000,,So the first goal is to create\Nlocal clean-air parks,
Dialogue: 0,0:06:31.35,0:06:33.35,Default,,0000,0000,0000,,and that works already quite well --
Dialogue: 0,0:06:33.37,0:06:35.63,Default,,0000,0000,0000,,55, 75 percent more clean.
Dialogue: 0,0:06:35.66,0:06:37.00,Default,,0000,0000,0000,,And at the same time,
Dialogue: 0,0:06:37.03,0:06:38.43,Default,,0000,0000,0000,,we team up with the NGOs,
Dialogue: 0,0:06:38.45,0:06:39.61,Default,,0000,0000,0000,,with the governors,
Dialogue: 0,0:06:39.64,0:06:40.84,Default,,0000,0000,0000,,with the students,
Dialogue: 0,0:06:40.86,0:06:42.01,Default,,0000,0000,0000,,with the tech people,
Dialogue: 0,0:06:42.04,0:06:45.39,Default,,0000,0000,0000,,to say, "Hey, what do we need to do\Nto make a whole city smog-free?"
Dialogue: 0,0:06:45.42,0:06:47.20,Default,,0000,0000,0000,,It's about the dream of clean air.
Dialogue: 0,0:06:47.22,0:06:49.47,Default,,0000,0000,0000,,We do workshops. New ideas pop up.
Dialogue: 0,0:06:49.49,0:06:52.29,Default,,0000,0000,0000,,These are smog-free bicycles\Nwhich -- I'm Dutch, yes? --
Dialogue: 0,0:06:52.31,0:06:54.75,Default,,0000,0000,0000,,I have this "bicycle DNA"\Ninside of me somewhere.
Dialogue: 0,0:06:54.77,0:06:56.42,Default,,0000,0000,0000,,And so it sucks up polluted air,
Dialogue: 0,0:06:56.45,0:06:58.01,Default,,0000,0000,0000,,it cleans it and releases it,
Dialogue: 0,0:06:58.03,0:06:59.52,Default,,0000,0000,0000,,in the fight against the car,
Dialogue: 0,0:06:59.55,0:07:01.43,Default,,0000,0000,0000,,in the celebration of the bicycle.
Dialogue: 0,0:07:01.45,0:07:05.61,Default,,0000,0000,0000,,And so right now, we're working\Non a sort of "package deal," so to speak,
Dialogue: 0,0:07:05.64,0:07:08.89,Default,,0000,0000,0000,,where we say, "Smog-free towers,\Nsmog-free rings."
Dialogue: 0,0:07:08.92,0:07:11.41,Default,,0000,0000,0000,,We go to the mayors\Nor the governors of this world,
Dialogue: 0,0:07:11.44,0:07:15.54,Default,,0000,0000,0000,,and say, "We can guarantee\Na short-term reduction of pollution
Dialogue: 0,0:07:15.56,0:07:17.65,Default,,0000,0000,0000,,between 20 and 40 percent.
Dialogue: 0,0:07:17.67,0:07:19.57,Default,,0000,0000,0000,,Please sign here right now."
Dialogue: 0,0:07:19.59,0:07:20.74,Default,,0000,0000,0000,,Yes?
Dialogue: 0,0:07:20.77,0:07:22.49,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:07:22.52,0:07:23.67,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:07:23.69,0:07:25.52,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:07:25.54,0:07:30.47,Default,,0000,0000,0000,,So it's all about connecting\Nnew technology with creative thinking.
Dialogue: 0,0:07:30.50,0:07:32.44,Default,,0000,0000,0000,,And if you start thinking about that,
Dialogue: 0,0:07:32.46,0:07:34.62,Default,,0000,0000,0000,,there is so much you can imagine,
Dialogue: 0,0:07:34.65,0:07:36.17,Default,,0000,0000,0000,,so much more you can do.
Dialogue: 0,0:07:36.19,0:07:39.50,Default,,0000,0000,0000,,We worked on dance floors\Nwhich produce electricity
Dialogue: 0,0:07:39.53,0:07:40.79,Default,,0000,0000,0000,,when you dance on them.
Dialogue: 0,0:07:40.81,0:07:43.29,Default,,0000,0000,0000,,We did the design for that -- 2008.
Dialogue: 0,0:07:43.31,0:07:45.31,Default,,0000,0000,0000,,So it moves eight or nine millimeters,
Dialogue: 0,0:07:45.33,0:07:47.01,Default,,0000,0000,0000,,produces 25 watts.
Dialogue: 0,0:07:47.04,0:07:51.03,Default,,0000,0000,0000,,The electricity that we generate\Nis used for the lighting or the DJ booth.
Dialogue: 0,0:07:51.06,0:07:53.72,Default,,0000,0000,0000,,So some of the sustainability\Nis about doing more,
Dialogue: 0,0:07:53.74,0:07:55.41,Default,,0000,0000,0000,,not about doing less.
Dialogue: 0,0:07:55.43,0:07:56.92,Default,,0000,0000,0000,,But also on a larger scale,
Dialogue: 0,0:07:56.94,0:08:00.39,Default,,0000,0000,0000,,the Netherlands, where I'm\Nfrom, we live below sea level.
Dialogue: 0,0:08:00.41,0:08:02.69,Default,,0000,0000,0000,,So because of these beauties --
Dialogue: 0,0:08:02.72,0:08:08.16,Default,,0000,0000,0000,,the Afsluitdijk: 32 kilometers,\Nbuilt by hand in 1932 --
Dialogue: 0,0:08:08.18,0:08:09.95,Default,,0000,0000,0000,,we live with the water,
Dialogue: 0,0:08:09.97,0:08:11.50,Default,,0000,0000,0000,,we fight with the water,
Dialogue: 0,0:08:11.52,0:08:13.67,Default,,0000,0000,0000,,we try to find harmony,
Dialogue: 0,0:08:13.70,0:08:15.60,Default,,0000,0000,0000,,but sometimes we forget.
Dialogue: 0,0:08:16.16,0:08:18.11,Default,,0000,0000,0000,,And therefore, we made "Waterlicht,"
Dialogue: 0,0:08:18.13,0:08:20.35,Default,,0000,0000,0000,,a combination of LEDs and lenses,
Dialogue: 0,0:08:20.37,0:08:22.99,Default,,0000,0000,0000,,which show how high\Nthe water level would be --
Dialogue: 0,0:08:23.01,0:08:24.29,Default,,0000,0000,0000,,global change --
Dialogue: 0,0:08:24.86,0:08:26.38,Default,,0000,0000,0000,,if we stop.
Dialogue: 0,0:08:26.41,0:08:29.11,Default,,0000,0000,0000,,If, today, we all go home and we say,
Dialogue: 0,0:08:29.13,0:08:31.55,Default,,0000,0000,0000,,"Oh, whatever, somebody else\Nwill do it for us,"
Dialogue: 0,0:08:31.58,0:08:33.60,Default,,0000,0000,0000,,or we'll wait or government or whomever.
Dialogue: 0,0:08:33.62,0:08:35.49,Default,,0000,0000,0000,,You know, we're not going to do that.
Dialogue: 0,0:08:35.51,0:08:36.67,Default,,0000,0000,0000,,It goes wrong.
Dialogue: 0,0:08:36.70,0:08:39.41,Default,,0000,0000,0000,,And we placed this in public spaces\Nall around the world.
Dialogue: 0,0:08:39.44,0:08:41.03,Default,,0000,0000,0000,,Thousands of people showed up.
Dialogue: 0,0:08:41.05,0:08:42.30,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:08:42.32,0:08:43.47,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:08:44.12,0:08:47.68,Default,,0000,0000,0000,,You're too nice, you're too nice.\NThat's not good for a designer.
Dialogue: 0,0:08:47.70,0:08:49.70,Default,,0000,0000,0000,,So thousands of people showed up,
Dialogue: 0,0:08:49.73,0:08:51.50,Default,,0000,0000,0000,,and some, actually, were scared.
Dialogue: 0,0:08:51.52,0:08:54.86,Default,,0000,0000,0000,,And they left; they experienced\Nthe floods in 1953.
Dialogue: 0,0:08:54.88,0:08:56.28,Default,,0000,0000,0000,,And others were mesmerized.
Dialogue: 0,0:08:56.30,0:08:58.12,Default,,0000,0000,0000,,Can we make floating cities?
Dialogue: 0,0:08:58.14,0:09:01.63,Default,,0000,0000,0000,,Can we generate electricity\Nfrom the change in tides?
Dialogue: 0,0:09:02.04,0:09:04.100,Default,,0000,0000,0000,,So I think it's so important\Nto make experiences --
Dialogue: 0,0:09:05.02,0:09:06.55,Default,,0000,0000,0000,,collective experiences --
Dialogue: 0,0:09:06.58,0:09:10.23,Default,,0000,0000,0000,,where people feel connected\Nwith a vision, with a future
Dialogue: 0,0:09:10.26,0:09:12.02,Default,,0000,0000,0000,,and trigger what is possible.
Dialogue: 0,0:09:12.82,0:09:14.19,Default,,0000,0000,0000,,At the same time,
Dialogue: 0,0:09:14.22,0:09:18.71,Default,,0000,0000,0000,,you know, these kinds of things --\Nthey're not easy, yes?
Dialogue: 0,0:09:18.73,0:09:19.99,Default,,0000,0000,0000,,It's a struggle.
Dialogue: 0,0:09:20.01,0:09:21.68,Default,,0000,0000,0000,,And what I experienced in my life
Dialogue: 0,0:09:21.70,0:09:24.10,Default,,0000,0000,0000,,is that a lot of people say\Nthey want innovation,
Dialogue: 0,0:09:24.12,0:09:26.72,Default,,0000,0000,0000,,and they want the next\Nand the new, the future.
Dialogue: 0,0:09:26.75,0:09:29.78,Default,,0000,0000,0000,,But the moment you present a new idea,
Dialogue: 0,0:09:29.81,0:09:34.19,Default,,0000,0000,0000,,there's this weird tendency\Nto reply to every new idea
Dialogue: 0,0:09:34.22,0:09:36.57,Default,,0000,0000,0000,,starting with two words.
Dialogue: 0,0:09:37.47,0:09:38.65,Default,,0000,0000,0000,,Which are?
Dialogue: 0,0:09:38.67,0:09:40.02,Default,,0000,0000,0000,,(Audience guesses)
Dialogue: 0,0:09:40.04,0:09:42.23,Default,,0000,0000,0000,,No, not "How much?" It's more annoying.
Dialogue: 0,0:09:42.25,0:09:43.26,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:43.28,0:09:44.44,Default,,0000,0000,0000,,What is it, guys?
Dialogue: 0,0:09:44.46,0:09:47.00,Default,,0000,0000,0000,,Or you're really blessed people?\NThat's really good.
Dialogue: 0,0:09:47.02,0:09:48.22,Default,,0000,0000,0000,,"Yes, but." Very good.
Dialogue: 0,0:09:48.24,0:09:51.94,Default,,0000,0000,0000,,"Yes, but: it's too expensive, it's too\Ncheap, it's too fast, it's too slow,
Dialogue: 0,0:09:51.96,0:09:55.44,Default,,0000,0000,0000,,it's too beautiful, it's too ugly,\Nit cannot be done, it already exists."
Dialogue: 0,0:09:55.47,0:09:57.55,Default,,0000,0000,0000,,I heard everything about the same project
Dialogue: 0,0:09:57.58,0:09:58.74,Default,,0000,0000,0000,,in the same week.
Dialogue: 0,0:09:58.76,0:10:00.69,Default,,0000,0000,0000,,And I got really, really annoyed.
Dialogue: 0,0:10:00.72,0:10:04.95,Default,,0000,0000,0000,,I got a bit of gray hair, started to dress\Nin black like a true architect.
Dialogue: 0,0:10:04.98,0:10:07.42,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:07.45,0:10:10.91,Default,,0000,0000,0000,,And one morning I woke up\Nand I said, "Daan, stop.
Dialogue: 0,0:10:10.93,0:10:12.28,Default,,0000,0000,0000,,This is dragging you down.
Dialogue: 0,0:10:12.31,0:10:14.06,Default,,0000,0000,0000,,You have to do something with this.
Dialogue: 0,0:10:14.08,0:10:16.78,Default,,0000,0000,0000,,You have to use it\Nas an ingredient, as a component."
Dialogue: 0,0:10:16.80,0:10:18.77,Default,,0000,0000,0000,,And so we decided to build,
Dialogue: 0,0:10:18.79,0:10:22.78,Default,,0000,0000,0000,,to realize the famous "Yes, but" chair.
Dialogue: 0,0:10:22.80,0:10:26.44,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:26.46,0:10:29.82,Default,,0000,0000,0000,,And this is an existing chair\Nby Friso Kramer, a Dutch design.
Dialogue: 0,0:10:29.84,0:10:32.62,Default,,0000,0000,0000,,But we gave it a little "update,"
Dialogue: 0,0:10:32.65,0:10:34.98,Default,,0000,0000,0000,,a little "hack," so to speak.
Dialogue: 0,0:10:35.00,0:10:38.30,Default,,0000,0000,0000,,We placed a little voice-recognition\Nelement right here.
Dialogue: 0,0:10:39.10,0:10:41.90,Default,,0000,0000,0000,,So the moment you sit on that chair,
Dialogue: 0,0:10:41.92,0:10:45.21,Default,,0000,0000,0000,,and you say those two horrible,
Dialogue: 0,0:10:45.23,0:10:49.68,Default,,0000,0000,0000,,creative-destructive,\Nannoying little words --
Dialogue: 0,0:10:49.70,0:10:50.80,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:50.82,0:10:52.48,Default,,0000,0000,0000,,you get a short --
Dialogue: 0,0:10:52.50,0:10:54.12,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:54.15,0:10:55.72,Default,,0000,0000,0000,,but pretty intense
Dialogue: 0,0:10:55.74,0:10:58.56,Default,,0000,0000,0000,,little shock on the back side\Nof your bottom.
Dialogue: 0,0:10:58.58,0:10:59.74,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:59.76,0:11:01.15,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:11:01.18,0:11:02.35,Default,,0000,0000,0000,,And --
Dialogue: 0,0:11:02.37,0:11:03.40,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:11:03.42,0:11:05.22,Default,,0000,0000,0000,,and that works; yeah, that works.
Dialogue: 0,0:11:05.24,0:11:08.02,Default,,0000,0000,0000,,Some clients have left us,\Nthey got really mad.
Dialogue: 0,0:11:08.04,0:11:10.02,Default,,0000,0000,0000,,Fortunately, the good ones have stayed.
Dialogue: 0,0:11:10.05,0:11:12.44,Default,,0000,0000,0000,,And, of course, we also\Napply it to ourselves.
Dialogue: 0,0:11:12.46,0:11:15.61,Default,,0000,0000,0000,,But ladies and gentlemen,\Nlet's not be afraid.
Dialogue: 0,0:11:15.63,0:11:17.40,Default,,0000,0000,0000,,Let's be curious, yes?
Dialogue: 0,0:11:17.42,0:11:19.94,Default,,0000,0000,0000,,And, you know, walking\Nthrough TED in these days
Dialogue: 0,0:11:19.97,0:11:21.67,Default,,0000,0000,0000,,and hearing the other speakers
Dialogue: 0,0:11:21.69,0:11:24.11,Default,,0000,0000,0000,,and feeling the energy of the crowd,
Dialogue: 0,0:11:24.13,0:11:28.43,Default,,0000,0000,0000,,I was remembering this quote\Nof the Canadian author, Marshall McLuhan,
Dialogue: 0,0:11:28.46,0:11:30.47,Default,,0000,0000,0000,,who once famously said,
Dialogue: 0,0:11:30.50,0:11:32.38,Default,,0000,0000,0000,,"On spacecraft earth,
Dialogue: 0,0:11:32.40,0:11:33.92,Default,,0000,0000,0000,,there are no passengers.
Dialogue: 0,0:11:33.94,0:11:36.49,Default,,0000,0000,0000,,We are all crew."
Dialogue: 0,0:11:37.03,0:11:39.24,Default,,0000,0000,0000,,And I think this so beautiful.
Dialogue: 0,0:11:39.27,0:11:40.72,Default,,0000,0000,0000,,This is so beautiful!
Dialogue: 0,0:11:40.74,0:11:42.99,Default,,0000,0000,0000,,We're not just consumers; we're makers:
Dialogue: 0,0:11:43.01,0:11:44.22,Default,,0000,0000,0000,,we make decisions,
Dialogue: 0,0:11:44.24,0:11:45.42,Default,,0000,0000,0000,,we make new inventions,
Dialogue: 0,0:11:45.44,0:11:46.67,Default,,0000,0000,0000,,we make new dreams.
Dialogue: 0,0:11:47.08,0:11:48.24,Default,,0000,0000,0000,,And I think
Dialogue: 0,0:11:48.26,0:11:52.33,Default,,0000,0000,0000,,if we start implementing\Nthat kind of thinking even more
Dialogue: 0,0:11:52.35,0:11:53.89,Default,,0000,0000,0000,,within today,
Dialogue: 0,0:11:54.55,0:11:57.20,Default,,0000,0000,0000,,there's still a whole new world\Nto be explored.
Dialogue: 0,0:11:58.54,0:11:59.98,Default,,0000,0000,0000,,All right, thank you.
Dialogue: 0,0:12:00.00,0:12:02.13,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:02.16,0:12:03.30,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:12:03.33,0:12:05.33,Default,,0000,0000,0000,,(Applause)