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Do you remember
these glow-in-the-dark little stars

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which you had on the ceiling
when you were a boy or a girl?

3
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Yes?

4
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It is light.

5
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It is pure light.

6
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I think I stared at them way too long

7
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when I was a five-year-old, you know?

8
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It's so beautiful:

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no energy bill, no maintenance.

10
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It is there.

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So two years ago, we went back to the lab,

12
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making it more durable,
more light-emitting,

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with the experts.

14
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And at the same time,
we got a request from this guy --

15
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Van Gogh, the famous
Van Gogh Foundation --

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who wanted to celebrate
his 125th anniversary in the Netherlands.

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And they came to me and asked,

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"Can you make a place
where he feels more alive again

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in the Netherlands?"

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And I liked that question a lot,

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so in way,

22
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we sort of started to connect
these two different worlds.

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This is how my brain works,

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by the way.

25
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(Laughter)

26
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I would love to keep on
doing this for an hour,

27
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but OK --

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(Laughter)

29
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And this is the result that we made:

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a bicycle path which charges
at daytime via the sun

31
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and glows at night, up to eight hours.

32
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(Applause)

33
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Thank you.

34
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... hinting towards a future
which should be energy friendly

35
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and linking up the local grounds

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as Van Gogh literally walked
and lived there in 1883.

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And you can go there every night
for free, no ticket needed.

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People experience the beauty
of cycling through the starry night,

39
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thinking about green energy and safety.

40
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I want to create places
where people feel connected again.

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And it was somehow great
to make these projects happen

42
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with the industry,
with the infrastructure companies.

43
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So when these sheikhs of Qatar
started to call:

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"How much for 10 kilometers?"

45
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(Laughter)

46
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Yeah, really, that's a weird call
you're going to get.

47
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But it's fascinating

48
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that this is not just a sort
of one-off, nice-to-have special.

49
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I think this kind of creative thinking,
these kinds of connections --

50
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it's the new economy.

51
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The World Economic Forum,
the think tank in Geneva,

52
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did an interview
with a lot of smart people

53
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all around the world,

54
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asking, "What are the top 10 skills
you and I need to become successful?"

55
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And what is interesting,
what you see here:

56
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it's not about money

57
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or being really good in C++,

58
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although these are great skills
to have, I have to admit.

59
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But look at number three, creativity;

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number two, critical thinking;

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number one, complex problem-solving --

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all the things a robot or a computer
is really bad at.

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And this makes me very optimistic,
very hopeful for the new world,

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that as we will live
in this hyper-technological world,

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our human skills --

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our desire for empathy,

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our desire for curiosity,

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our desire for beauty --

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will be more appreciated again,

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and we will live in a world
where creativity is our true capital.

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And a creative process like that --

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I don't know how it works for you,

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but in my brain, it always starts
with a question:

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Why?

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Why does a jellyfish emit light?

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Or a firefly?

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Or why do be accept pollution?

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This is from my room
in Beijing three years ago.

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Left image is a good day -- Saturday.

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I can see the cars
and the people, the birds;

81
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life is OK in a dense urban city.

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And on the right image --

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holy moly.

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Pollution -- complete layers.

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I couldn't even see
the other side of the city.

86
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And this image made me really sad.

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This is not the bright future
we envision here at TED --

88
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this is the horror.

89
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We live five to six years shorter;

90
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children have lung cancer
when they're six years old.

91
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And so in a weird, beautiful way,

92
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I, at that moment, became inspired
by Beijing smog.

93
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And the governments all around the world
are fighting their war on smog,

94
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but I wanted to make something
within the now.

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So we decided to build
the largest smog vacuum cleaner

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in the world.

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It sucks up polluted air, cleans it

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and then releases it.

99
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And we built the first one.

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So it sucks up 30,000
cubic meters per hour,

101
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cleans it on the nano level --
the PM2.5, PM10 particles --

102
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using very little electricity,

103
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and then releases the clean air,

104
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so we have parks, playgrounds,
which are 55 to 75 percent more clean

105
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than the rest of the city.

106
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(Applause)

107
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Yes!

108
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(Applause)

109
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And every month or so,

110
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it opens like a spaceship --

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like a Marilyn Monroe with the --
well, you know what.

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Anyway.

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(Laughter)

114
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So this ...

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this is the stuff we are capturing.

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This is Beijing smog.

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This is in our lungs right now.

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If you live next to a highway,
it's the same as 17 cigarettes per day.

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Are we insane?

120
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When did we say yes to that?

121
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And we had buckets
of this disgusting material

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in our studio,

123
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and on a Monday morning,
we were discussing, we were like,

124
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"Shit, what should we do with it?
Should we throw it away?"

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Like, "Help!"

126
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And then we realized:
no, no, no, no, no --

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waste should not exist.

128
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Waste for the one should be
food for the other.

129
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So, here, maybe show it around.

130
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Do not put this in your coffee.

131
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(Laughter)

132
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And we realized that 42 percent
is made out of carbon,

133
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and carbon, of course,
under high pressure,

134
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you get ...

135
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diamonds.

136
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So, inspired by that,
we compress it for 30 minutes --

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(Cracking sound)

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and make smog-free rings.

139
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(Laughter)

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And so by sharing -- yeah, really!

141
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And so by sharing a ring,

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you donate 1,000 cubic meters of clean air

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to the city the tower is in.

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(Applause)

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I have one here --

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(Applause)

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A little floating cube.

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I will give one to you.

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I'm not going to propose, don't worry.

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(Laughter)

151
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Are we good?

152
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You can show it around.

153
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And we put this online --
Kickstarter campaign, crowdfunding.

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And people started to preorder it,

155
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but more importantly,
they started to prepay it.

156
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So the finance we made with the jewelry
helped us to realize,

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to build the first tower.

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And that's powerful.

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So the waste the activator,
it was the enabler.

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Also, the feedback from the community --

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this is a wedding couple from India,

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where he proposed to her
with the smog-free ring

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as a sign of true beauty,

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as a sign of hope.

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And she said yes.

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(Laughter)

167
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I love this image so much
for a lot of different reasons.

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(Laughter)

169
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And right now, the project
is touring through China,

170
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actually with the support
of China's central government.

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So the first goal is to create
local clean-air parks,

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and that works already quite well --

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55, 75 percent more clean.

174
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And at the same time,

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we team up with the NGOs,

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with the governors,

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with the students,

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with the tech people,

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to say, "Hey, what do we need to do
to make a whole city smog-free?"

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It's about the dream of clean air.

181
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We do workshops. New ideas pop up.

182
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These are smog-free bicycles
which -- I'm Dutch, yes? --

183
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I have this "bicycle DNA"
inside of me somewhere.

184
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And so it sucks up polluted air,

185
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it cleans it and releases it,

186
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in the fight against the car,

187
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in the celebration of the bicycle.

188
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And so right now, we're working
on a sort of "package deal," so to speak,

189
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where we say, "Smog-free towers,
smog-free rings."

190
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We go to the mayors
or the governors of this world,

191
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and say, "We can guarantee
a short-term reduction of pollution

192
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between 20 and 40 percent.

193
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Please sign here right now."

194
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Yes?

195
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(Applause)

196
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Thank you.

197
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(Applause)

198
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So it's all about connecting
new technology with creative thinking.

199
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And if you start thinking about that,

200
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there is so much you can imagine,

201
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so much more you can do.

202
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We worked on dance floors
which produce electricity

203
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when you dance on them.

204
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We did the design for that -- 2008.

205
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So it moves eight or nine millimeters,

206
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produces 25 watts.

207
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The electricity that we generate
is used for the lighting or the DJ booth.

208
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So some of the sustainability
is about doing more,

209
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not about doing less.

210
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But also on a larger scale,

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the Netherlands, where I'm
from, we live below sea level.

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So because of these beauties --

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the Afsluitdijk: 32 kilometers,
built by hand in 1932 --

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we live with the water,

215
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we fight with the water,

216
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we try to find harmony,

217
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but sometimes we forget.

218
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And therefore, we made "Waterlicht,"

219
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a combination of LEDs and lenses,

220
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which show how high
the water level would be --

221
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global change --

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if we stop.

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If, today, we all go home and we say,

224
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"Oh, whatever, somebody else
will do it for us,"

225
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or we'll wait or government or whomever.

226
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You know, we're not going to do that.

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It goes wrong.

228
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And we placed this in public spaces
all around the world.

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Thousands of people showed up.

230
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(Applause)

231
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Thank you.

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You're too nice, you're too nice.
That's not good for a designer.

233
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So thousands of people showed up,

234
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and some, actually, were scared.

235
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And they left; they experienced
the floods in 1953.

236
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And others were mesmerized.

237
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Can we make floating cities?

238
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Can we generate electricity
from the change in tides?

239
00:09:02,044 --> 00:09:04,995
So I think it's so important
to make experiences --

240
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collective experiences --

241
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where people feel connected
with a vision, with a future

242
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and trigger what is possible.

243
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At the same time,

244
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you know, these kinds of things --
they're not easy, yes?

245
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It's a struggle.

246
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And what I experienced in my life

247
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is that a lot of people say
they want innovation,

248
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and they want the next
and the new, the future.

249
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But the moment you present a new idea,

250
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there's this weird tendency
to reply to every new idea

251
00:09:34,218 --> 00:09:36,572
starting with two words.

252
00:09:37,468 --> 00:09:38,650
Which are?

253
00:09:38,674 --> 00:09:40,020
(Audience guesses)

254
00:09:40,044 --> 00:09:42,226
No, not "How much?" It's more annoying.

255
00:09:42,250 --> 00:09:43,258
(Laughter)

256
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What is it, guys?

257
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Or you're really blessed people?
That's really good.

258
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"Yes, but." Very good.

259
00:09:48,244 --> 00:09:51,936
"Yes, but: it's too expensive, it's too
cheap, it's too fast, it's too slow,

260
00:09:51,960 --> 00:09:55,443
it's too beautiful, it's too ugly,
it cannot be done, it already exists."

261
00:09:55,467 --> 00:09:57,554
I heard everything about the same project

262
00:09:57,578 --> 00:09:58,738
in the same week.

263
00:09:58,762 --> 00:10:00,691
And I got really, really annoyed.

264
00:10:00,715 --> 00:10:04,953
I got a bit of gray hair, started to dress
in black like a true architect.

265
00:10:04,977 --> 00:10:07,425
(Laughter)

266
00:10:07,449 --> 00:10:10,907
And one morning I woke up
and I said, "Daan, stop.

267
00:10:10,931 --> 00:10:12,282
This is dragging you down.

268
00:10:12,306 --> 00:10:14,061
You have to do something with this.

269
00:10:14,085 --> 00:10:16,780
You have to use it
as an ingredient, as a component."

270
00:10:16,804 --> 00:10:18,769
And so we decided to build,

271
00:10:18,793 --> 00:10:22,776
to realize the famous "Yes, but" chair.

272
00:10:22,800 --> 00:10:26,437
(Laughter)

273
00:10:26,461 --> 00:10:29,815
And this is an existing chair
by Friso Kramer, a Dutch design.

274
00:10:29,839 --> 00:10:32,623
But we gave it a little "update,"

275
00:10:32,647 --> 00:10:34,978
a little "hack," so to speak.

276
00:10:35,002 --> 00:10:38,296
We placed a little voice-recognition
element right here.

277
00:10:39,100 --> 00:10:41,897
So the moment you sit on that chair,

278
00:10:41,921 --> 00:10:45,207
and you say those two horrible,

279
00:10:45,231 --> 00:10:49,681
creative-destructive,
annoying little words --

280
00:10:49,705 --> 00:10:50,796
(Laughter)

281
00:10:50,820 --> 00:10:52,475
you get a short --

282
00:10:52,499 --> 00:10:54,122
(Laughter)

283
00:10:54,146 --> 00:10:55,719
but pretty intense

284
00:10:55,743 --> 00:10:58,558
little shock on the back side
of your bottom.

285
00:10:58,582 --> 00:10:59,739
(Laughter)

286
00:10:59,763 --> 00:11:01,152
(Applause)

287
00:11:01,176 --> 00:11:02,347
And --

288
00:11:02,371 --> 00:11:03,399
(Applause)

289
00:11:03,423 --> 00:11:05,221
and that works; yeah, that works.

290
00:11:05,245 --> 00:11:08,020
Some clients have left us,
they got really mad.

291
00:11:08,044 --> 00:11:10,025
Fortunately, the good ones have stayed.

292
00:11:10,049 --> 00:11:12,436
And, of course, we also
apply it to ourselves.

293
00:11:12,460 --> 00:11:15,606
But ladies and gentlemen,
let's not be afraid.

294
00:11:15,630 --> 00:11:17,401
Let's be curious, yes?

295
00:11:17,425 --> 00:11:19,943
And, you know, walking
through TED in these days

296
00:11:19,967 --> 00:11:21,666
and hearing the other speakers

297
00:11:21,690 --> 00:11:24,110
and feeling the energy of the crowd,

298
00:11:24,134 --> 00:11:28,433
I was remembering this quote
of the Canadian author, Marshall McLuhan,

299
00:11:28,457 --> 00:11:30,472
who once famously said,

300
00:11:30,496 --> 00:11:32,375
"On spacecraft earth,

301
00:11:32,399 --> 00:11:33,915
there are no passengers.

302
00:11:33,939 --> 00:11:36,487
We are all crew."

303
00:11:37,026 --> 00:11:39,244
And I think this so beautiful.

304
00:11:39,268 --> 00:11:40,720
This is so beautiful!

305
00:11:40,744 --> 00:11:42,990
We're not just consumers; we're makers:

306
00:11:43,014 --> 00:11:44,220
we make decisions,

307
00:11:44,244 --> 00:11:45,415
we make new inventions,

308
00:11:45,439 --> 00:11:46,669
we make new dreams.

309
00:11:47,076 --> 00:11:48,237
And I think

310
00:11:48,261 --> 00:11:52,326
if we start implementing
that kind of thinking even more

311
00:11:52,350 --> 00:11:53,892
within today,

312
00:11:54,551 --> 00:11:57,199
there's still a whole new world
to be explored.

313
00:11:58,545 --> 00:11:59,979
All right, thank you.

314
00:12:00,003 --> 00:12:02,131
(Applause)

315
00:12:02,155 --> 00:12:03,305
Thank you.

316
00:12:03,329 --> 00:12:05,329
(Applause)