[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.60,0:00:03.18,Default,,0000,0000,0000,,Do you remember these\Nglow-in-the-dark little stars
Dialogue: 0,0:00:03.18,0:00:06.09,Default,,0000,0000,0000,,which you had on the ceiling\Nwhen you were a boy or a girl?
Dialogue: 0,0:00:06.09,0:00:07.09,Default,,0000,0000,0000,,Yes?
Dialogue: 0,0:00:07.32,0:00:08.32,Default,,0000,0000,0000,,It is light.
Dialogue: 0,0:00:08.55,0:00:09.74,Default,,0000,0000,0000,,It is pure light.
Dialogue: 0,0:00:09.74,0:00:11.88,Default,,0000,0000,0000,,I think I've been staring\Nat them way too long
Dialogue: 0,0:00:11.88,0:00:13.68,Default,,0000,0000,0000,,when I was a five-year-old, you know?
Dialogue: 0,0:00:13.68,0:00:14.68,Default,,0000,0000,0000,,It's so beautiful.
Dialogue: 0,0:00:14.68,0:00:15.68,Default,,0000,0000,0000,,No energy bill,
Dialogue: 0,0:00:15.68,0:00:17.66,Default,,0000,0000,0000,,no maintenance;
Dialogue: 0,0:00:17.66,0:00:18.66,Default,,0000,0000,0000,,it is there.
Dialogue: 0,0:00:18.66,0:00:19.67,Default,,0000,0000,0000,,So two years ago,
Dialogue: 0,0:00:19.67,0:00:20.81,Default,,0000,0000,0000,,we went back to the lab,
Dialogue: 0,0:00:20.81,0:00:22.05,Default,,0000,0000,0000,,making it more durable,
Dialogue: 0,0:00:22.05,0:00:23.14,Default,,0000,0000,0000,,more light-emitting,
Dialogue: 0,0:00:23.14,0:00:24.28,Default,,0000,0000,0000,,with the experts.
Dialogue: 0,0:00:24.54,0:00:25.60,Default,,0000,0000,0000,,And at the same time,
Dialogue: 0,0:00:25.60,0:00:28.24,Default,,0000,0000,0000,,we got a request from this guy --
Dialogue: 0,0:00:28.24,0:00:29.16,Default,,0000,0000,0000,,Van Gogh --
Dialogue: 0,0:00:29.16,0:00:30.85,Default,,0000,0000,0000,,the famous Van Gogh Foundation,
Dialogue: 0,0:00:30.85,0:00:34.82,Default,,0000,0000,0000,,who wanted to celebrate\Nhis 125th anniversary in the Netherlands.
Dialogue: 0,0:00:35.33,0:00:37.19,Default,,0000,0000,0000,,And they came to me and asked,
Dialogue: 0,0:00:37.19,0:00:38.64,Default,,0000,0000,0000,,"Can you make a place
Dialogue: 0,0:00:38.64,0:00:42.21,Default,,0000,0000,0000,,where he feels more alive again\Nin the Netherlands?"
Dialogue: 0,0:00:42.21,0:00:43.74,Default,,0000,0000,0000,,And I liked that question a lot,
Dialogue: 0,0:00:43.74,0:00:44.74,Default,,0000,0000,0000,,so in way,
Dialogue: 0,0:00:44.74,0:00:47.92,Default,,0000,0000,0000,,we sort of started to connect\Nthese two different worlds.
Dialogue: 0,0:00:49.08,0:00:50.40,Default,,0000,0000,0000,,This is how my brain works,
Dialogue: 0,0:00:50.40,0:00:51.52,Default,,0000,0000,0000,,by the way.
Dialogue: 0,0:00:52.18,0:00:54.56,Default,,0000,0000,0000,,Oh, I would love to keep on\Ndoing this for an hour,
Dialogue: 0,0:00:54.56,0:00:55.56,Default,,0000,0000,0000,,but OK --
Dialogue: 0,0:00:55.56,0:00:56.56,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:56.56,0:00:58.28,Default,,0000,0000,0000,,And this is the result that we made:
Dialogue: 0,0:00:58.28,0:01:01.26,Default,,0000,0000,0000,,a bicycle path which charges\Nat daytime via the sun,
Dialogue: 0,0:01:01.26,0:01:02.39,Default,,0000,0000,0000,,and glows at night,
Dialogue: 0,0:01:02.39,0:01:03.53,Default,,0000,0000,0000,,up to eight hours.
Dialogue: 0,0:01:03.89,0:01:05.14,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:01:05.14,0:01:06.14,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:01:06.53,0:01:10.92,Default,,0000,0000,0000,,Hinting towards a future\Nwhich should be energy friendly,
Dialogue: 0,0:01:10.92,0:01:12.64,Default,,0000,0000,0000,,and linking up the local grounds
Dialogue: 0,0:01:12.64,0:01:15.90,Default,,0000,0000,0000,,as Van Gogh literally walked\Nand lived there in 1883.
Dialogue: 0,0:01:15.90,0:01:17.96,Default,,0000,0000,0000,,And you can go there every night for free,
Dialogue: 0,0:01:17.96,0:01:19.01,Default,,0000,0000,0000,,no ticket needed.
Dialogue: 0,0:01:19.23,0:01:22.28,Default,,0000,0000,0000,,People experience the beauty\Nof cycling through the starry night,
Dialogue: 0,0:01:22.28,0:01:24.64,Default,,0000,0000,0000,,thinking about green energy, safety --
Dialogue: 0,0:01:24.64,0:01:28.36,Default,,0000,0000,0000,,I want to create places\Nwhere people feel connected again.
Dialogue: 0,0:01:28.77,0:01:31.94,Default,,0000,0000,0000,,And it was somehow great\Nto make these projects happen
Dialogue: 0,0:01:31.94,0:01:32.94,Default,,0000,0000,0000,,with the industry,
Dialogue: 0,0:01:32.94,0:01:34.75,Default,,0000,0000,0000,,with the infrastructure companies.
Dialogue: 0,0:01:34.75,0:01:37.18,Default,,0000,0000,0000,,[So when these .... ....] \Nwhich started to call --
Dialogue: 0,0:01:37.18,0:01:39.06,Default,,0000,0000,0000,,how much for 10 kilometers?
Dialogue: 0,0:01:39.43,0:01:40.43,Default,,0000,0000,0000,,Yeah, really,
Dialogue: 0,0:01:40.43,0:01:42.36,Default,,0000,0000,0000,,that's a weird call you're going to get,
Dialogue: 0,0:01:42.36,0:01:43.47,Default,,0000,0000,0000,,but it's fascinating
Dialogue: 0,0:01:43.47,0:01:46.63,Default,,0000,0000,0000,,that this is not just some\Nsort of one-off, nice-to-have special.
Dialogue: 0,0:01:46.98,0:01:48.86,Default,,0000,0000,0000,,I think this kind of creative thinking,
Dialogue: 0,0:01:48.86,0:01:50.31,Default,,0000,0000,0000,,these kinds of connections --
Dialogue: 0,0:01:50.31,0:01:51.63,Default,,0000,0000,0000,,it's the new economy.
Dialogue: 0,0:01:51.63,0:01:53.12,Default,,0000,0000,0000,,World Economic Forum,
Dialogue: 0,0:01:53.12,0:01:54.38,Default,,0000,0000,0000,,the think tank in Geneva,
Dialogue: 0,0:01:54.38,0:01:57.76,Default,,0000,0000,0000,,made an interview with a lot\Nof smart people all around the world,
Dialogue: 0,0:01:57.76,0:02:02.50,Default,,0000,0000,0000,,asking what are the top 10 skills\Nyou and I need to become successful.
Dialogue: 0,0:02:02.85,0:02:04.04,Default,,0000,0000,0000,,And what is interesting,
Dialogue: 0,0:02:04.04,0:02:05.04,Default,,0000,0000,0000,,what you see here --
Dialogue: 0,0:02:05.04,0:02:07.94,Default,,0000,0000,0000,,it's not about money,
Dialogue: 0,0:02:07.94,0:02:10.68,Default,,0000,0000,0000,,or being really good in C++,
Dialogue: 0,0:02:10.68,0:02:12.60,Default,,0000,0000,0000,,although these are great skills to have,
Dialogue: 0,0:02:12.60,0:02:13.60,Default,,0000,0000,0000,,I have to admit.
Dialogue: 0,0:02:13.72,0:02:15.24,Default,,0000,0000,0000,,But look at number three:
Dialogue: 0,0:02:15.24,0:02:16.24,Default,,0000,0000,0000,,creativity.
Dialogue: 0,0:02:16.24,0:02:17.24,Default,,0000,0000,0000,,Number two:
Dialogue: 0,0:02:17.24,0:02:18.34,Default,,0000,0000,0000,,critical thinking.
Dialogue: 0,0:02:18.34,0:02:19.34,Default,,0000,0000,0000,,Number one:
Dialogue: 0,0:02:19.34,0:02:20.34,Default,,0000,0000,0000,,problem-solving --
Dialogue: 0,0:02:20.34,0:02:21.63,Default,,0000,0000,0000,,complex problem-solving.
Dialogue: 0,0:02:21.63,0:02:26.08,Default,,0000,0000,0000,,All the things that robots\Nor a computer is really bad at.
Dialogue: 0,0:02:26.69,0:02:28.31,Default,,0000,0000,0000,,And this makes me very optimistic,
Dialogue: 0,0:02:28.31,0:02:30.44,Default,,0000,0000,0000,,very hopeful for the new world,
Dialogue: 0,0:02:30.44,0:02:33.31,Default,,0000,0000,0000,,that as we will live\Nin this [hypertechnological] world,
Dialogue: 0,0:02:33.31,0:02:34.83,Default,,0000,0000,0000,,our human skills --
Dialogue: 0,0:02:34.83,0:02:36.15,Default,,0000,0000,0000,,our desire for empathy,
Dialogue: 0,0:02:36.15,0:02:38.36,Default,,0000,0000,0000,,our desire for curiosity,
Dialogue: 0,0:02:38.36,0:02:40.10,Default,,0000,0000,0000,,our desire for beauty --
Dialogue: 0,0:02:40.10,0:02:41.86,Default,,0000,0000,0000,,will be more appreciated again,
Dialogue: 0,0:02:41.86,0:02:45.68,Default,,0000,0000,0000,,and we will live in a world\Nwhere creativity is our true capital.
Dialogue: 0,0:02:46.79,0:02:48.05,Default,,0000,0000,0000,,And a process like that --
Dialogue: 0,0:02:48.05,0:02:49.45,Default,,0000,0000,0000,,a creative process like that,
Dialogue: 0,0:02:49.45,0:02:51.07,Default,,0000,0000,0000,,I don't know how it works for you,
Dialogue: 0,0:02:51.07,0:02:53.81,Default,,0000,0000,0000,,but in my brain it always\Nstarts with a question:
Dialogue: 0,0:02:53.81,0:02:54.96,Default,,0000,0000,0000,,why?
Dialogue: 0,0:02:55.88,0:02:58.52,Default,,0000,0000,0000,,Why does a jellyfish emit light?
Dialogue: 0,0:02:58.52,0:02:59.81,Default,,0000,0000,0000,,Or a firefly?
Dialogue: 0,0:02:59.81,0:03:01.88,Default,,0000,0000,0000,,Or why do be accept pollution?
Dialogue: 0,0:03:02.08,0:03:04.35,Default,,0000,0000,0000,,This is from my room\Nin Beijing three years ago.
Dialogue: 0,0:03:04.35,0:03:05.70,Default,,0000,0000,0000,,Left image is a good day --
Dialogue: 0,0:03:05.70,0:03:06.70,Default,,0000,0000,0000,,Saturday.
Dialogue: 0,0:03:06.70,0:03:08.79,Default,,0000,0000,0000,,I can see the cars\Nand the people, the birds;
Dialogue: 0,0:03:08.79,0:03:11.13,Default,,0000,0000,0000,,life is OK in a dense urban city.
Dialogue: 0,0:03:11.45,0:03:13.42,Default,,0000,0000,0000,,And on the right image --
Dialogue: 0,0:03:13.42,0:03:14.43,Default,,0000,0000,0000,,holy moly.
Dialogue: 0,0:03:15.08,0:03:16.10,Default,,0000,0000,0000,,Pollution.
Dialogue: 0,0:03:16.10,0:03:17.13,Default,,0000,0000,0000,,Complete layers.
Dialogue: 0,0:03:17.13,0:03:19.36,Default,,0000,0000,0000,,I couldn't even see\Nthe other side of the city.
Dialogue: 0,0:03:19.98,0:03:21.69,Default,,0000,0000,0000,,And this image made me really sad.
Dialogue: 0,0:03:21.69,0:03:24.80,Default,,0000,0000,0000,,This is not the bright future\Nwe envision here at TED;
Dialogue: 0,0:03:24.80,0:03:25.96,Default,,0000,0000,0000,,this is the horror.
Dialogue: 0,0:03:25.96,0:03:27.84,Default,,0000,0000,0000,,[We live five- to six-years shorter,]
Dialogue: 0,0:03:27.84,0:03:30.43,Default,,0000,0000,0000,,children have lung cancer\Nwhen they're six years old.
Dialogue: 0,0:03:30.89,0:03:33.50,Default,,0000,0000,0000,,And so in a weird, beautiful way,
Dialogue: 0,0:03:33.50,0:03:37.56,Default,,0000,0000,0000,,I, at that moment, became\Ninspired by Beijing smog.
Dialogue: 0,0:03:37.98,0:03:41.36,Default,,0000,0000,0000,,And the governments all around the world\Nare fighting their war on smog,
Dialogue: 0,0:03:41.36,0:03:44.20,Default,,0000,0000,0000,,but I wanted to make something\Nwithin the now,
Dialogue: 0,0:03:44.20,0:03:47.84,Default,,0000,0000,0000,,and so we decided to build\Nthe largest smog vacuum cleaner
Dialogue: 0,0:03:47.84,0:03:49.01,Default,,0000,0000,0000,,in the world.
Dialogue: 0,0:03:49.28,0:03:50.61,Default,,0000,0000,0000,,So it sucks up polluted air,
Dialogue: 0,0:03:50.61,0:03:51.61,Default,,0000,0000,0000,,cleans it,
Dialogue: 0,0:03:51.61,0:03:52.70,Default,,0000,0000,0000,,and then releases it.
Dialogue: 0,0:03:52.70,0:03:54.39,Default,,0000,0000,0000,,And we built the first one.
Dialogue: 0,0:03:54.86,0:03:57.66,Default,,0000,0000,0000,,So it sucks up 30,000\Ncubic meters per hour,
Dialogue: 0,0:03:57.66,0:03:59.09,Default,,0000,0000,0000,,cleans it on the nano level,
Dialogue: 0,0:03:59.09,0:04:01.41,Default,,0000,0000,0000,,the PM2.5, PM10 particles,
Dialogue: 0,0:04:01.41,0:04:03.50,Default,,0000,0000,0000,,using very litle electricity,
Dialogue: 0,0:04:03.50,0:04:05.64,Default,,0000,0000,0000,,and then releasing the clean air
Dialogue: 0,0:04:05.64,0:04:07.03,Default,,0000,0000,0000,,so we have parks,
Dialogue: 0,0:04:07.03,0:04:12.49,Default,,0000,0000,0000,,playgrounds which are 55 to 75 percent\Nmore clean than the rest of the city.
Dialogue: 0,0:04:13.08,0:04:14.59,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:04:14.59,0:04:15.59,Default,,0000,0000,0000,,Yes!
Dialogue: 0,0:04:16.27,0:04:20.56,Default,,0000,0000,0000,,And every month of so,
Dialogue: 0,0:04:20.56,0:04:24.47,Default,,0000,0000,0000,,it opens like a spaceship --
Dialogue: 0,0:04:24.47,0:04:26.41,Default,,0000,0000,0000,,like a Marilyn Monroe with the --
Dialogue: 0,0:04:26.41,0:04:27.41,Default,,0000,0000,0000,,well, you know what,
Dialogue: 0,0:04:27.41,0:04:28.41,Default,,0000,0000,0000,,anyway.
Dialogue: 0,0:04:28.41,0:04:29.41,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:29.41,0:04:30.89,Default,,0000,0000,0000,,So this ...
Dialogue: 0,0:04:30.89,0:04:32.84,Default,,0000,0000,0000,,this is the stuff we are capturing.
Dialogue: 0,0:04:33.27,0:04:35.22,Default,,0000,0000,0000,,This is Beijing smog.
Dialogue: 0,0:04:35.76,0:04:37.28,Default,,0000,0000,0000,,This is in our lungs right now.
Dialogue: 0,0:04:37.28,0:04:38.76,Default,,0000,0000,0000,,If you live next to a highway,
Dialogue: 0,0:04:38.76,0:04:40.68,Default,,0000,0000,0000,,it's the same as 17 cigarettes per day.
Dialogue: 0,0:04:41.01,0:04:42.02,Default,,0000,0000,0000,,Are we insane?
Dialogue: 0,0:04:42.02,0:04:43.76,Default,,0000,0000,0000,,When did we say yes to that?
Dialogue: 0,0:04:44.03,0:04:47.44,Default,,0000,0000,0000,,And we had buckets\Nof this disgusting material
Dialogue: 0,0:04:47.44,0:04:48.84,Default,,0000,0000,0000,,in our studio,
Dialogue: 0,0:04:48.84,0:04:50.84,Default,,0000,0000,0000,,and on a Monday morning\Nwe were discussing.
Dialogue: 0,0:04:50.84,0:04:53.03,Default,,0000,0000,0000,,We were like, "Shit,\Nwhat should we do with it?
Dialogue: 0,0:04:53.03,0:04:54.24,Default,,0000,0000,0000,,Should we throw it away?"
Dialogue: 0,0:04:54.24,0:04:55.44,Default,,0000,0000,0000,,Like, like, "help!"
Dialogue: 0,0:04:55.44,0:04:56.63,Default,,0000,0000,0000,,And then we realized --
Dialogue: 0,0:04:56.63,0:04:57.63,Default,,0000,0000,0000,,no, no, no, no, no,
Dialogue: 0,0:04:57.63,0:04:59.27,Default,,0000,0000,0000,,waste should not exist.
Dialogue: 0,0:04:59.27,0:05:01.65,Default,,0000,0000,0000,,Waste for one should be\Nfood for the other.
Dialogue: 0,0:05:02.42,0:05:04.57,Default,,0000,0000,0000,,So here, maybe show it around.
Dialogue: 0,0:05:04.92,0:05:06.77,Default,,0000,0000,0000,,Do not put this in your coffee.
Dialogue: 0,0:05:07.11,0:05:10.53,Default,,0000,0000,0000,,And we realized that 42 percent\Nis made out of carbon,
Dialogue: 0,0:05:10.53,0:05:11.65,Default,,0000,0000,0000,,and carbon of course,
Dialogue: 0,0:05:11.65,0:05:12.89,Default,,0000,0000,0000,,under high pressure,
Dialogue: 0,0:05:12.89,0:05:14.92,Default,,0000,0000,0000,,you get ...
Dialogue: 0,0:05:14.92,0:05:15.92,Default,,0000,0000,0000,,diamonds,
Dialogue: 0,0:05:15.92,0:05:16.92,Default,,0000,0000,0000,,yes.
Dialogue: 0,0:05:16.92,0:05:17.94,Default,,0000,0000,0000,,So, inspired by that,
Dialogue: 0,0:05:17.94,0:05:20.63,Default,,0000,0000,0000,,we compress it for 30 minutes --
Dialogue: 0,0:05:20.63,0:05:21.67,Default,,0000,0000,0000,,(Carbon compressing)
Dialogue: 0,0:05:21.67,0:05:23.87,Default,,0000,0000,0000,,and making smog-free rings.
Dialogue: 0,0:05:24.38,0:05:25.98,Default,,0000,0000,0000,,And so by sharing --
Dialogue: 0,0:05:25.98,0:05:26.98,Default,,0000,0000,0000,,yeah, really --
Dialogue: 0,0:05:26.98,0:05:28.54,Default,,0000,0000,0000,,And so by sharing a ring,
Dialogue: 0,0:05:28.54,0:05:31.10,Default,,0000,0000,0000,,you donate 1,000 cubic meters of clean air
Dialogue: 0,0:05:31.10,0:05:32.77,Default,,0000,0000,0000,,to the city where the tower is in.
Dialogue: 0,0:05:33.07,0:05:34.07,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:34.07,0:05:35.32,Default,,0000,0000,0000,,I have one here --
Dialogue: 0,0:05:35.32,0:05:36.52,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:36.52,0:05:39.39,Default,,0000,0000,0000,,A little floating cube.
Dialogue: 0,0:05:40.23,0:05:41.34,Default,,0000,0000,0000,,I will give one to you.
Dialogue: 0,0:05:41.34,0:05:42.53,Default,,0000,0000,0000,,I'm not going to propose,
Dialogue: 0,0:05:42.53,0:05:43.53,Default,,0000,0000,0000,,don't worry.
Dialogue: 0,0:05:43.53,0:05:44.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:45.01,0:05:46.01,Default,,0000,0000,0000,,Are we good?
Dialogue: 0,0:05:46.01,0:05:47.50,Default,,0000,0000,0000,,You can show it around.
Dialogue: 0,0:05:47.50,0:05:48.70,Default,,0000,0000,0000,,And we put this online --
Dialogue: 0,0:05:48.70,0:05:49.70,Default,,0000,0000,0000,,Kickstarter campaign,
Dialogue: 0,0:05:49.70,0:05:50.70,Default,,0000,0000,0000,,crowdfunding.
Dialogue: 0,0:05:50.79,0:05:52.60,Default,,0000,0000,0000,,And people started to preorder it,
Dialogue: 0,0:05:52.60,0:05:53.63,Default,,0000,0000,0000,,but more importantly,
Dialogue: 0,0:05:53.63,0:05:55.24,Default,,0000,0000,0000,,they started to prepay it.
Dialogue: 0,0:05:55.46,0:05:58.85,Default,,0000,0000,0000,,So the finance we made with the jewelry\Nhelped us to realize,
Dialogue: 0,0:05:58.85,0:06:00.48,Default,,0000,0000,0000,,to build the first tower.
Dialogue: 0,0:06:00.95,0:06:02.05,Default,,0000,0000,0000,,And that's powerful --
Dialogue: 0,0:06:02.05,0:06:03.68,Default,,0000,0000,0000,,so [in a way it was the excavator]
Dialogue: 0,0:06:03.68,0:06:04.76,Default,,0000,0000,0000,,it was the enabler.
Dialogue: 0,0:06:04.76,0:06:06.39,Default,,0000,0000,0000,,Also the feedback from community;
Dialogue: 0,0:06:06.39,0:06:08.13,Default,,0000,0000,0000,,this is a wedding couple from India,
Dialogue: 0,0:06:08.13,0:06:11.07,Default,,0000,0000,0000,,where he proposed to her\Nwith the smog-free ring
Dialogue: 0,0:06:11.07,0:06:12.51,Default,,0000,0000,0000,,as a sign of true beauty,
Dialogue: 0,0:06:12.51,0:06:14.03,Default,,0000,0000,0000,,as a sign of hope.
Dialogue: 0,0:06:14.30,0:06:16.16,Default,,0000,0000,0000,,And she said yes.
Dialogue: 0,0:06:16.16,0:06:17.17,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:17.92,0:06:20.70,Default,,0000,0000,0000,,I love this image so much\Nfor a lot of different reasons.
Dialogue: 0,0:06:21.76,0:06:22.76,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:22.76,0:06:25.18,Default,,0000,0000,0000,,And right now the project\Nis touring through China.
Dialogue: 0,0:06:25.18,0:06:28.09,Default,,0000,0000,0000,,Actually, we have the support\Nof China's [central] government.
Dialogue: 0,0:06:28.09,0:06:31.49,Default,,0000,0000,0000,,So the first goal is to create\Nlocal, clean-air parks,
Dialogue: 0,0:06:31.49,0:06:33.37,Default,,0000,0000,0000,,and that works already quite well --
Dialogue: 0,0:06:33.37,0:06:35.35,Default,,0000,0000,0000,,55, 75 percent more clean.
Dialogue: 0,0:06:35.66,0:06:37.03,Default,,0000,0000,0000,,And at the same time,
Dialogue: 0,0:06:37.03,0:06:38.45,Default,,0000,0000,0000,,we team up with the NGO's,
Dialogue: 0,0:06:38.45,0:06:39.64,Default,,0000,0000,0000,,with the governors,
Dialogue: 0,0:06:39.64,0:06:40.94,Default,,0000,0000,0000,,with the students,
Dialogue: 0,0:06:40.94,0:06:41.99,Default,,0000,0000,0000,,with the tech people,
Dialogue: 0,0:06:41.99,0:06:43.66,Default,,0000,0000,0000,,to say, "Hey, what do we need to do
Dialogue: 0,0:06:43.66,0:06:45.33,Default,,0000,0000,0000,,to make a whole city smog-free?"
Dialogue: 0,0:06:45.33,0:06:47.10,Default,,0000,0000,0000,,It's about the dream of clean air.
Dialogue: 0,0:06:47.10,0:06:48.12,Default,,0000,0000,0000,,We do workshops.
Dialogue: 0,0:06:48.12,0:06:49.35,Default,,0000,0000,0000,,New ideas pop up.
Dialogue: 0,0:06:49.49,0:06:51.58,Default,,0000,0000,0000,,These are smog-free bicycles which --
Dialogue: 0,0:06:51.58,0:06:52.58,Default,,0000,0000,0000,,I'm Dutch, yes?
Dialogue: 0,0:06:52.58,0:06:54.76,Default,,0000,0000,0000,,I have this bicycle DNA\Ninside of me somewhere.
Dialogue: 0,0:06:54.76,0:06:56.49,Default,,0000,0000,0000,,And so it sucks up polluted air,
Dialogue: 0,0:06:56.49,0:06:58.03,Default,,0000,0000,0000,,it cleans it and releases it --
Dialogue: 0,0:06:58.03,0:06:59.55,Default,,0000,0000,0000,,in the fight against the car,
Dialogue: 0,0:06:59.55,0:07:01.45,Default,,0000,0000,0000,,in the celebration of the bicycle.
Dialogue: 0,0:07:01.45,0:07:05.55,Default,,0000,0000,0000,,And so right now we're working\Non a sort of "package deal" so to speak,
Dialogue: 0,0:07:05.55,0:07:06.55,Default,,0000,0000,0000,,where we say,
Dialogue: 0,0:07:06.55,0:07:09.03,Default,,0000,0000,0000,,"smog-free towers, smog-free rings,"
Dialogue: 0,0:07:09.03,0:07:11.41,Default,,0000,0000,0000,,we go to the mayors\Nor the governors of this world,
Dialogue: 0,0:07:11.41,0:07:15.56,Default,,0000,0000,0000,,and say, "we can guarantee\Na short-term reduction of pollution
Dialogue: 0,0:07:15.56,0:07:17.67,Default,,0000,0000,0000,,between 20 and 40 percent,
Dialogue: 0,0:07:17.67,0:07:19.41,Default,,0000,0000,0000,,please sign here right now."
Dialogue: 0,0:07:19.59,0:07:20.59,Default,,0000,0000,0000,,Yes?
Dialogue: 0,0:07:20.94,0:07:22.70,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:07:22.70,0:07:23.82,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:07:25.54,0:07:30.25,Default,,0000,0000,0000,,So it's all about connecting\Nnew technology with creative thinking.
Dialogue: 0,0:07:30.50,0:07:32.37,Default,,0000,0000,0000,,And if you start thinking about that,
Dialogue: 0,0:07:32.37,0:07:34.65,Default,,0000,0000,0000,,there is so much you can imagine,
Dialogue: 0,0:07:34.65,0:07:36.29,Default,,0000,0000,0000,,so much more you can do.
Dialogue: 0,0:07:36.29,0:07:38.20,Default,,0000,0000,0000,,We worked on dance floors
Dialogue: 0,0:07:38.20,0:07:40.56,Default,,0000,0000,0000,,which produce electricity\Nwhen you dance on it.
Dialogue: 0,0:07:40.81,0:07:42.10,Default,,0000,0000,0000,,We did a design for that --
Dialogue: 0,0:07:42.10,0:07:43.26,Default,,0000,0000,0000,,2008.
Dialogue: 0,0:07:43.45,0:07:45.33,Default,,0000,0000,0000,,So it moves eight or nine millimeters,
Dialogue: 0,0:07:45.33,0:07:46.80,Default,,0000,0000,0000,,produces 25 watts.
Dialogue: 0,0:07:47.04,0:07:50.80,Default,,0000,0000,0000,,The electricity that we generate\Nis used for the lighting or the DJ booth.
Dialogue: 0,0:07:51.06,0:07:53.74,Default,,0000,0000,0000,,So some of the sustainability\Nis about doing more,
Dialogue: 0,0:07:53.74,0:07:55.43,Default,,0000,0000,0000,,not about doing less,
Dialogue: 0,0:07:55.43,0:07:56.94,Default,,0000,0000,0000,,but also on a larger scale,
Dialogue: 0,0:07:56.94,0:07:57.94,Default,,0000,0000,0000,,the Netherlands --
Dialogue: 0,0:07:57.94,0:07:58.94,Default,,0000,0000,0000,,where I'm from --
Dialogue: 0,0:07:58.94,0:08:00.24,Default,,0000,0000,0000,,we live below sea level.
Dialogue: 0,0:08:00.40,0:08:02.53,Default,,0000,0000,0000,,So because of these beauties,
Dialogue: 0,0:08:02.53,0:08:03.64,Default,,0000,0000,0000,,the Afsluitdijk --
Dialogue: 0,0:08:03.64,0:08:05.47,Default,,0000,0000,0000,,32 kilometers,
Dialogue: 0,0:08:05.47,0:08:08.18,Default,,0000,0000,0000,,built by hand in 1932 --
Dialogue: 0,0:08:08.18,0:08:09.97,Default,,0000,0000,0000,,we live with the water,
Dialogue: 0,0:08:09.97,0:08:11.52,Default,,0000,0000,0000,,we fight with the water,
Dialogue: 0,0:08:11.52,0:08:13.70,Default,,0000,0000,0000,,we try to find harmony,
Dialogue: 0,0:08:13.70,0:08:15.60,Default,,0000,0000,0000,,but sometimes we forget.
Dialogue: 0,0:08:16.16,0:08:18.38,Default,,0000,0000,0000,,And therefore we made WATERLICHT,
Dialogue: 0,0:08:18.38,0:08:20.58,Default,,0000,0000,0000,,a combination of LED's and lenses,
Dialogue: 0,0:08:20.58,0:08:23.08,Default,,0000,0000,0000,,which show how high\Nthe water level would be --
Dialogue: 0,0:08:23.08,0:08:24.93,Default,,0000,0000,0000,,global change --
Dialogue: 0,0:08:24.93,0:08:26.29,Default,,0000,0000,0000,,if we stop.
Dialogue: 0,0:08:26.48,0:08:29.13,Default,,0000,0000,0000,,If today we all go home and we say,
Dialogue: 0,0:08:29.13,0:08:31.58,Default,,0000,0000,0000,,"Oh, whatever, somebody else\Nwill do it for us,"
Dialogue: 0,0:08:31.58,0:08:33.62,Default,,0000,0000,0000,,or we wait or government or whatever,
Dialogue: 0,0:08:33.62,0:08:35.39,Default,,0000,0000,0000,,you know, we're not going to do that.
Dialogue: 0,0:08:35.39,0:08:36.39,Default,,0000,0000,0000,,It goes wrong.
Dialogue: 0,0:08:36.39,0:08:39.04,Default,,0000,0000,0000,,And we place this in public spaces\Nall around the world.
Dialogue: 0,0:08:39.18,0:08:41.05,Default,,0000,0000,0000,,Thousands of people showed up.
Dialogue: 0,0:08:41.05,0:08:42.05,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:08:42.05,0:08:43.10,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:08:44.13,0:08:45.71,Default,,0000,0000,0000,,You're too nice, you're too nice.
Dialogue: 0,0:08:45.71,0:08:47.35,Default,,0000,0000,0000,,That's not good for [a designer].
Dialogue: 0,0:08:47.70,0:08:49.83,Default,,0000,0000,0000,,So thousands of people showed up,
Dialogue: 0,0:08:49.83,0:08:51.69,Default,,0000,0000,0000,,and some actually were scared.
Dialogue: 0,0:08:51.69,0:08:52.68,Default,,0000,0000,0000,,And they left;
Dialogue: 0,0:08:52.68,0:08:54.99,Default,,0000,0000,0000,,they experienced the floods in 1953.
Dialogue: 0,0:08:54.99,0:08:56.29,Default,,0000,0000,0000,,And others were mesmerized.
Dialogue: 0,0:08:56.29,0:08:58.24,Default,,0000,0000,0000,,Can we make floating cities?
Dialogue: 0,0:08:58.24,0:09:01.62,Default,,0000,0000,0000,,Can we generate electricity\Nfrom the change in tides?
Dialogue: 0,0:09:02.04,0:09:05.10,Default,,0000,0000,0000,,So I think it's so important\Nto make experiences --
Dialogue: 0,0:09:05.10,0:09:09.09,Default,,0000,0000,0000,,collective experience where people\Nfeel connected with a vision,
Dialogue: 0,0:09:09.09,0:09:10.18,Default,,0000,0000,0000,,with a future,
Dialogue: 0,0:09:10.18,0:09:11.95,Default,,0000,0000,0000,,and triggering what is possible.
Dialogue: 0,0:09:12.92,0:09:14.22,Default,,0000,0000,0000,,At the same time,
Dialogue: 0,0:09:14.22,0:09:16.71,Default,,0000,0000,0000,,you know these kinds of things,
Dialogue: 0,0:09:16.71,0:09:18.43,Default,,0000,0000,0000,,they're not easy, yes?
Dialogue: 0,0:09:18.78,0:09:20.06,Default,,0000,0000,0000,,It's a struggle.
Dialogue: 0,0:09:20.06,0:09:21.67,Default,,0000,0000,0000,,And what I experienced in my life
Dialogue: 0,0:09:21.67,0:09:24.12,Default,,0000,0000,0000,,is that a lot of people say\Nthey want innovation,
Dialogue: 0,0:09:24.12,0:09:26.87,Default,,0000,0000,0000,,and they want the next\Nand the new, the future,
Dialogue: 0,0:09:26.87,0:09:29.93,Default,,0000,0000,0000,,but the moment you present a new idea,
Dialogue: 0,0:09:29.93,0:09:31.70,Default,,0000,0000,0000,,there's this weird tendency
Dialogue: 0,0:09:31.70,0:09:37.68,Default,,0000,0000,0000,,to reply to every new idea\Nstarting with two words ...
Dialogue: 0,0:09:37.68,0:09:40.04,Default,,0000,0000,0000,,which is ...
Dialogue: 0,0:09:40.04,0:09:41.19,Default,,0000,0000,0000,,No, not "how much?"
Dialogue: 0,0:09:41.19,0:09:42.30,Default,,0000,0000,0000,,It's more annoying.
Dialogue: 0,0:09:42.30,0:09:43.30,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:43.30,0:09:44.30,Default,,0000,0000,0000,,What is it, guys?
Dialogue: 0,0:09:44.30,0:09:46.02,Default,,0000,0000,0000,,Or you are really blessed --
Dialogue: 0,0:09:46.02,0:09:47.02,Default,,0000,0000,0000,,that's really good.
Dialogue: 0,0:09:47.02,0:09:48.24,Default,,0000,0000,0000,,"Yes, but," very good.
Dialogue: 0,0:09:48.24,0:09:50.54,Default,,0000,0000,0000,,"Yes, but it's too expensive,\Nit's too cheap,
Dialogue: 0,0:09:50.54,0:09:51.93,Default,,0000,0000,0000,,it's too fast, it's too slow,
Dialogue: 0,0:09:51.93,0:09:53.55,Default,,0000,0000,0000,,it's too beautiful, it's too ugly,
Dialogue: 0,0:09:53.55,0:09:54.55,Default,,0000,0000,0000,,it cannot be done,
Dialogue: 0,0:09:54.55,0:09:55.55,Default,,0000,0000,0000,,it already exists."
Dialogue: 0,0:09:55.55,0:09:58.57,Default,,0000,0000,0000,,I have heard everything about the same\Nproject in the same week.
Dialogue: 0,0:09:58.57,0:10:00.71,Default,,0000,0000,0000,,And I got really, really annoyed.
Dialogue: 0,0:10:00.71,0:10:01.98,Default,,0000,0000,0000,,I got a bit of gray hair,
Dialogue: 0,0:10:01.98,0:10:05.32,Default,,0000,0000,0000,,started to dress in black\Nlike a true architect --
Dialogue: 0,0:10:05.32,0:10:07.62,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:07.62,0:10:09.41,Default,,0000,0000,0000,,and one morning I woke up and I said,
Dialogue: 0,0:10:09.41,0:10:11.14,Default,,0000,0000,0000,,"Daan, stop.
Dialogue: 0,0:10:11.14,0:10:12.39,Default,,0000,0000,0000,,This is dragging you down.
Dialogue: 0,0:10:12.39,0:10:14.06,Default,,0000,0000,0000,,You have to do something with this.
Dialogue: 0,0:10:14.06,0:10:15.78,Default,,0000,0000,0000,,You have to use it as an ingredient,
Dialogue: 0,0:10:15.78,0:10:16.80,Default,,0000,0000,0000,,as a component."
Dialogue: 0,0:10:16.80,0:10:18.98,Default,,0000,0000,0000,,And so we decided to build,
Dialogue: 0,0:10:18.98,0:10:23.27,Default,,0000,0000,0000,,to realize the famous "Yes, but" chair.
Dialogue: 0,0:10:23.27,0:10:26.64,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:26.64,0:10:28.84,Default,,0000,0000,0000,,And this is an existing chair\Nby Friso Kramer,
Dialogue: 0,0:10:28.84,0:10:29.98,Default,,0000,0000,0000,,a Dutch design,
Dialogue: 0,0:10:29.98,0:10:32.82,Default,,0000,0000,0000,,but we gave it a little "update,"
Dialogue: 0,0:10:32.82,0:10:34.77,Default,,0000,0000,0000,,a little "hack," so to speak.
Dialogue: 0,0:10:34.77,0:10:39.29,Default,,0000,0000,0000,,And so we placed a little voice\Nrecognition element right here,
Dialogue: 0,0:10:39.29,0:10:42.15,Default,,0000,0000,0000,,and so the moment you sit on that chair,
Dialogue: 0,0:10:42.15,0:10:45.46,Default,,0000,0000,0000,,and you say those two horrible,
Dialogue: 0,0:10:45.46,0:10:50.96,Default,,0000,0000,0000,,[creative-destructive,]\Nannoying little words ...
Dialogue: 0,0:10:50.96,0:10:52.75,Default,,0000,0000,0000,,you get a short,
Dialogue: 0,0:10:52.75,0:10:55.97,Default,,0000,0000,0000,,but pretty intense
Dialogue: 0,0:10:55.97,0:10:58.68,Default,,0000,0000,0000,,little shock on the back side\Nof your bottom.
Dialogue: 0,0:10:58.68,0:10:59.86,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:59.86,0:11:01.57,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:11:01.57,0:11:04.34,Default,,0000,0000,0000,,And that works --
Dialogue: 0,0:11:04.34,0:11:05.34,Default,,0000,0000,0000,,yeah, that works.
Dialogue: 0,0:11:05.34,0:11:06.76,Default,,0000,0000,0000,,So some clients have left us,
Dialogue: 0,0:11:06.76,0:11:08.04,Default,,0000,0000,0000,,they got really mad.
Dialogue: 0,0:11:08.04,0:11:10.12,Default,,0000,0000,0000,,Fortunately, the good ones have stayed.
Dialogue: 0,0:11:10.12,0:11:12.53,Default,,0000,0000,0000,,And of course we also\Napply it to ourselves.
Dialogue: 0,0:11:12.53,0:11:13.84,Default,,0000,0000,0000,,But ladies and gentlemen,
Dialogue: 0,0:11:13.84,0:11:15.48,Default,,0000,0000,0000,,let's not be afraid.
Dialogue: 0,0:11:15.71,0:11:17.21,Default,,0000,0000,0000,,Let's be curious, yes?
Dialogue: 0,0:11:17.42,0:11:18.59,Default,,0000,0000,0000,,And you know,
Dialogue: 0,0:11:18.59,0:11:20.17,Default,,0000,0000,0000,,walking through TED in these days
Dialogue: 0,0:11:20.17,0:11:21.64,Default,,0000,0000,0000,,and hearing the other speakers,
Dialogue: 0,0:11:21.64,0:11:24.13,Default,,0000,0000,0000,,and feeling the energy of the crowds,
Dialogue: 0,0:11:24.13,0:11:28.54,Default,,0000,0000,0000,,I was remembering this quote\Nof the Canadian author Marshall McLuhan
Dialogue: 0,0:11:28.54,0:11:30.59,Default,,0000,0000,0000,,who once famously said,
Dialogue: 0,0:11:30.59,0:11:32.57,Default,,0000,0000,0000,,"On spacecraft earth,
Dialogue: 0,0:11:32.57,0:11:34.11,Default,,0000,0000,0000,,there are no passengers.
Dialogue: 0,0:11:34.11,0:11:36.58,Default,,0000,0000,0000,,We are all crew."
Dialogue: 0,0:11:37.03,0:11:39.38,Default,,0000,0000,0000,,And I think this so beautiful.
Dialogue: 0,0:11:39.38,0:11:40.88,Default,,0000,0000,0000,,This is so beautiful.
Dialogue: 0,0:11:40.88,0:11:42.18,Default,,0000,0000,0000,,We're not just consumers;
Dialogue: 0,0:11:42.18,0:11:43.18,Default,,0000,0000,0000,,we're makers.
Dialogue: 0,0:11:43.18,0:11:44.24,Default,,0000,0000,0000,,We make decisions,
Dialogue: 0,0:11:44.24,0:11:45.36,Default,,0000,0000,0000,,we make new inventions,
Dialogue: 0,0:11:45.36,0:11:46.70,Default,,0000,0000,0000,,we make new dreams.
Dialogue: 0,0:11:47.08,0:11:52.47,Default,,0000,0000,0000,,And I think if we start implementing\Nthat kind of thinking even more
Dialogue: 0,0:11:52.47,0:11:54.55,Default,,0000,0000,0000,,within today,
Dialogue: 0,0:11:54.55,0:11:57.54,Default,,0000,0000,0000,,there's still a whole new world\Nto be explored.
Dialogue: 0,0:11:58.58,0:11:59.58,Default,,0000,0000,0000,,All right,
Dialogue: 0,0:11:59.58,0:12:00.58,Default,,0000,0000,0000,,thank you.
Dialogue: 0,0:12:00.58,0:12:02.24,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:02.24,0:12:03.24,Default,,0000,0000,0000,,Thank you.