WEBVTT

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Do you remember these
glow-in-the-dark little stars

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which you had on the ceiling
when you were a boy or a girl?

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Yes?

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It is light.

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It is pure light.

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I think I've been staring
at them way too long

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when I was a five-year-old, you know?

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It's so beautiful.

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No energy bill,

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no maintenance;

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it is there.

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So two years ago,

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we went back to the lab,

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making it more durable,

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more light-emitting,

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with the experts.

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And at the same time,

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we got a request from this guy --

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Van Gogh --

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the famous Van Gogh Foundation,

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who wanted to celebrate
his 125th anniversary in the Netherlands.

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And they came to me and asked,

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"Can you make a place

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where he feels more alive again
in the Netherlands?"

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And I liked that question a lot,

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so in way,

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we sort of started to connect
these two different worlds.

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This is how my brain works,

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by the way.

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Oh, I would love to keep on
doing this for an hour,

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but OK --

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(Laughter)

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And this is the result that we made:

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a bicycle path which charges
at daytime via the sun,

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and glows at night,

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up to eight hours.

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(Applause)

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Thank you.

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Hinting towards a future
which should be energy friendly,

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and linking up the local grounds

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as Van Gogh literally walked
and lived there in 1883.

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And you can go there every night for free,

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no ticket needed.

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People experience the beauty
of cycling through the starry night,

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thinking about green energy, safety --

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I want to create places
where people feel connected again.

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And it was somehow great to make
to make these projects happen

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with the industry,

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with the infrastructure companies.

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[So when these .... ....] 
which started to call --

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how much for 10 kilometers?

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Yeah, really,

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that's a weird call you're going to get,

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but it's fascinating

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that this is not just some
sort of one-off, nice-to-have special.

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I think this kind of creative thinking,

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these kinds of connections --

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it's the new economy.

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World Economic Forum,

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the think tank in Geneva,

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made an interview with a lot
of smart people all around the world,

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asking what are the top 10 skills
you and I need to become successful.

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Now what is interesting,

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what you see here --

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it's not about money,

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or being really good in C++,

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although these are great skills to have,

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I have to admit.

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But look at number three:

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creativity.

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Number two:

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critical thinking.

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Number one:

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problem-solving --

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complex problem-solving.

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All the things that robots
or a computer is really bad at.

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And this makes me very optimistic,

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very hopeful for the new world,

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that as we will live
in this [hypertechnological] world,

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our human skills --

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our desire for empathy,

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our desire for curiosity,

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our desire for beauty --

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will be more appreciated again,

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and we will live in a world
where creativity is our true capital.

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And a process like that --

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a creative process like that,

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I don't know how it works for you,

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but in my brain it always
starts with a question:

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why?

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Why does a jellyfish emit light?

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Or a firefly?

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Or why do be accept pollution?

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This is from my room
in Beijing three years ago.

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Left image is a good day --

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Saturday.

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I can see the cars
and the people, the birds,

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life is OK in a dense urban city.

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And on the right image --

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holy moly.

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Pollution.

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Complete layers.

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I couldn't even see
the other side of the city.

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And this image made me really sad.

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This is not the bright future
we envision here at TED;

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this is the horror.

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[We live five- to six-years shorter;]

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children have lung cancer
when they're six years old.

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And so in a weird, beautiful way,

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I, at that moment, became
inspired by Beijing smog.

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And the governments all around the world
are fighting their war on smog,

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but I wanted to make something
within the now,

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and so we decided to build
the largest smog vacuum cleaner

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in the world.

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So it sucks up polluted air,

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cleans it,

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and then releases it.

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And we built the first one.

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So it sucks up 30,000
cubic meters per hour,

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cleans it on the nano level,

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the PM2.5, PM10 particles,

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using very litle electricity,

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and then releasing the clean air

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so we have parks,

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playgrounds which are 55 to 75 percent
more clean than the rest of the city.

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(Applause)

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Yes!

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And every month of so,

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it opens like a spaceship --

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like a Marilyn Monroe with the --

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well, you know what,

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anyway.

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(Laughter)

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So this ...

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this is the stuff we are capturing.

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This is Beijing smog.

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This is in our lungs right now.

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If you live next to a highway,

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it's the same at 17 cigarettes per day.

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Are we insane?

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When did we say yes to that?

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And we had buckets
of this disgusting material

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in our studio,

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and on a Monday morning
we were discussing.

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We were like, "Shit,
what should we do with it?

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Should we throw it away?"

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Like, like, "help!"

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And then we realized --

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no, no, no, no, no,

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waste should not exist.

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Waste for one should be
food for the other.

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So here, maybe show it around.

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Do not put this in your coffee.

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And we realized that 42 percent
is made out of carbon,

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and carbon of course,

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under high pressure,

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you get ...

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diamonds,

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yes.

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So, inspired by that,

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we compress it for 30 minutes --

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(Carbon compressing)

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and making smog-free rings.

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And so by sharing --

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yeah, really --

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And so by sharing a ring,

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you donate 1,000 cubic meters of clean air

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to the city where the tower is in.

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(Applause)

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I have one here --

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(Applause)

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A little floating cube.

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I will give one to you.

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I'm not going to propose,

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don't worry.

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(Laughter)

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Are we good?

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You can show it around.

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And we put this online --

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Kickstarter campaign,

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crowdfunding.

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And people started to preorder it,

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but more importantly,

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they started to prepay it.

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So the finance we made with the jewelry
helped us to realize,

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to build the first tower.

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And that's powerful --

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so [in a way it was the excavator]

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it was the enabler.

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Also the feedback from community;

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this is a wedding couple from India,

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where he proposed to her
with the smog-free ring

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as a sign of true beauty,

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as a sign of hope.

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And she said yes.

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(Laughter)

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I love this image so much
for a lot of different reasons.

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(Laughter)

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And right now the project
is touring through China.

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Actually, we have the support
of China's [central] government.

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So the first goal is to create
local, clean-air parks,

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and that works already quite well --

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55, 75 percent more clean.

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And at the same time,

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we team up with the NGO's,

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with the governors,

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with the students,

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with the tech people,

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to say, "Hey, what do we need to do

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to make a whole city smog-free?"

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It's about the dream of clean air.

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We do workshops.

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New ideas pop up.

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These are smog-free bicycles which --

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I'm Dutch, yes?

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I have this bicycle DNA
inside of me somewhere.

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And so it sucks up polluted air,

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it cleans it and releases it --

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in the fight against the car,

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in the celebration of the bicycle.

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And so right now we're working
on a sort of "package deal" so to speak,

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where we say,

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"smog-free towers, smog-free rings,"

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we go to the mayors
or the governors of this world,

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and say, "we can guarantee
a short-term reduction of pollution

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between 20 and 40 percent,

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please sign here right now."

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Yes?

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(Applause)

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Thank you.

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So it's all about connecting
new technology with creative thinking.

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And if you start thinking about that,

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there is so much you can imagine,

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so much more you can do.

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We worked on dance floors

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which produce electricity
when you dance on it.

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We did a design for that --

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2008.

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So it moves eight or nine millimeters,

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produces 25 watts.

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The electricity that we generate
is used for the lighting or the DJ booth.

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So some of the sustainability
is about doing more,

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not about doing less,

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but also on a larger scale,

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the Netherlands --

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where I'm from --

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we live below sea level.

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So because of these beauties,

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the Afsluitdijk --

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32 kilometers,

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built by hand in 1932 --

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we live with the water,

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we fight with the water,

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we try to find harmony,

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but sometimes we forget.

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And therefore we made WATERLICHT,

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a combination of LED's and lenses,

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which show how high
the water level would be --

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global change --

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if we stop.

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If today we all go home and we say,

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"Oh, whatever, somebody else
will do it for us,"

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or we wait or government or whatever,

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you know, we're not going to do that.

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It goes wrong.

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And we place this in public spaces
all around the world.

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Thousands of people showed up.

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(Applause)

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Thank you.

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You're too nice, you're too nice.

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That's not good for [a designer].

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So thousands of people showed up,

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and some actually were scared.

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And they left;

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they experienced the floods in 1953.

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And others were mesmerized.

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Can we make floating cities?

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Can we generate electricity
from the change in tides?

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So I think it's so important
to make experiences --

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collective experience where people
feel connected with a vision,

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with a future,

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and triggering what is possible.

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At the same time,

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you know these kinds of things,

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they're not easy, yes?

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It's a struggle.

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And what I experienced in my life

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is that a lot of people say
they want innovation,

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and they want the next
and the new, the future,

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but the moment you present a new idea,

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there's this weird tendency

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to reply to every new idea
starting with two words ...

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which is ...

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No, not "how much?"

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It's more annoying.

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(Laughter)

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What is it, guys?

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Or you are really blessed --

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that's really good.

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"Yes, but," very good.

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"Yes, but it's too expensive,
it's too cheap,

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it's too fast, it's too slow,

00:09:51.934 --> 00:09:53.554
it's too beautiful, it's too ugly,

00:09:53.554 --> 00:09:54.554
it cannot be done,

00:09:54.554 --> 00:09:55.554
it already exists."

00:09:55.554 --> 00:09:58.574
I have heard everything about the same
project in the same week.

00:09:58.574 --> 00:10:00.714
And I got really, really annoyed.

00:10:00.714 --> 00:10:01.984
I got a bit of gray hair,

00:10:01.984 --> 00:10:05.324
started to dress in black
like a true architect --

00:10:05.324 --> 00:10:07.624
(Laughter)

00:10:07.624 --> 00:10:09.414
and one morning I woke up and I said,

00:10:09.414 --> 00:10:11.144
"Daan, stop.

00:10:11.144 --> 00:10:12.394
This is dragging you down.

00:10:12.394 --> 00:10:14.064
You have to do something with this.

00:10:14.064 --> 00:10:15.784
You have to use it as an ingredient,

00:10:15.784 --> 00:10:16.804
as a component."

00:10:16.804 --> 00:10:18.984
And so we decided to build,

00:10:18.984 --> 00:10:23.274
to realize the famous "Yes, but" chair.

00:10:23.274 --> 00:10:26.644
(Laughter)

00:10:26.644 --> 00:10:28.844
And this is an existing chair
by Friso Kramer,

00:10:28.844 --> 00:10:29.984
a Dutch design,

00:10:29.984 --> 00:10:32.824
but we gave it a little "update,"

00:10:32.824 --> 00:10:34.774
a little "hack," so to speak.

00:10:34.774 --> 00:10:39.294
And so we placed a little voice
recognition element right here,

00:10:39.294 --> 00:10:42.154
and so the moment you sit on that chair,

00:10:42.154 --> 00:10:45.464
and you say those two horrible,

00:10:45.464 --> 00:10:50.964
[creative-destructive,]
annoying little words ...

00:10:50.964 --> 00:10:52.754
you get a short,

00:10:52.754 --> 00:10:55.974
but pretty intense

00:10:55.974 --> 00:10:58.684
little shock on the back side
of your bottom.

00:10:58.684 --> 00:10:59.864
(Laughter)

00:10:59.864 --> 00:11:01.574
(Applause)

00:11:01.574 --> 00:11:04.344
And that works --

00:11:04.344 --> 00:11:05.344
yeah, that works.

00:11:05.344 --> 00:11:06.764
So some clients have left us,

00:11:06.764 --> 00:11:08.044
they got really mad.

00:11:08.044 --> 00:11:10.124
Fortunately, the good ones have stayed.

00:11:10.124 --> 00:11:12.534
And of course we also
apply it to ourselves.

00:11:12.534 --> 00:11:13.844
But ladies and gentlemen,

00:11:13.844 --> 00:11:15.484
let's not be afraid.

00:11:15.712 --> 00:11:17.210
Let's be curious, yes?

00:11:17.425 --> 00:11:18.593
And you know,

00:11:18.593 --> 00:11:20.167
walking through TED in these days

00:11:20.167 --> 00:11:21.642
and hearing the other speakers,

00:11:21.642 --> 00:11:24.134
and feeling the energy of the crowds,

00:11:24.134 --> 00:11:28.540
I was remembering this quote
of the Canadian author Marshall McLuhan

00:11:28.540 --> 00:11:30.592
who once famously said,

00:11:30.592 --> 00:11:32.571
"On spacecraft earth,

00:11:32.571 --> 00:11:34.106
there are no passengers.

00:11:34.106 --> 00:11:36.581
We are all crew."

00:11:37.026 --> 00:11:39.379
And I think this so beautiful.

00:11:39.379 --> 00:11:40.881
This is so beautiful.

00:11:40.881 --> 00:11:42.178
We're not just consumers;

00:11:42.178 --> 00:11:43.183
we're makers.

00:11:43.183 --> 00:11:44.243
We make decisions,

00:11:44.243 --> 00:11:45.365
we make new inventions,

00:11:45.365 --> 00:11:46.705
we make new dreams.

00:11:47.076 --> 00:11:52.470
And I think if we start implementing
that kind of thinking even more

00:11:52.470 --> 00:11:54.551
within today,

00:11:54.551 --> 00:11:57.536
there's still a whole new world
to be explored.

00:11:58.580 --> 00:11:59.583
All right,

00:11:59.583 --> 00:12:00.580
thank you.

00:12:00.580 --> 00:12:02.235
(Applause)

00:12:02.235 --> 00:12:03.241
Thank you.