Do you remember these
glow-in-the-dark little stars

which you had on the ceiling
when you were a boy or a girl?

Yes?

It is light.

It is pure light.

I think I've been staring
at them way too long

when I was a five-year-old,

you know?

It's so beautiful.

No energy bill,

no maintenance;

it is there.

So two years ago,

we went back to the lab,

making it more durable,

more light emitting,

with the experts.

And at the same time,

we got a request from this guy --

Van Gogh.

The famous Van Gogh Foundation,

who wanted to celebrate
his 125th anniversary in the Netherlands.

And they came to me and asked,

"Can you make a place

where he feels more alive again
in the Netherlands?"

And I liked that question a lot,

so in way,

we sort of started to connect
these two different worlds.

This is how my brain works,

by the way.

Oh, I would love to keep on
doing this for an hour.

(Laughter)

And this is the result that we made:

a bicycle path which charges
at daytime via the sun,

and glows at night,

up to eight hours.

(Applause)

Thank you.

Hinting towards a future
which should be energy friendly,

and linking up the local grounds

as Van Gogh literally walked
and lived there in 1883.

And you can go there every night for free,

no ticket needed.

People experience the beauty
of cycling through the starry night,

thinking about green energy, safety --

I want to create places
where people feel connected again.

And it was somehow great to make
these projects happen

with the industry,

with the infrastructure companies,

you know?

So when the [.... ....] start to call --

how much for 10 kilometers?

(Laughter)

Yeah, really,

that's a weird call you're going to get,

but it's fascinating

that this is not just some sort of one-off,
nice-to-have special,

I think this kind of creative thinking,

these kinds of connections,

if the new economy --

World Economic Forum,

the think tank in Geneva,

made an interview with a lot
of smart people all around the world,

asking what are the top 10 skills
you and I need to become successful.

And what is interesting
[about] what you see here --

it's not about money,

or being really good in C++,

although these are great skills to have,

I have to admit.

But look at number three:

creativity.

Number two:

critical thinking.

Number one:

problem-solving --

complex problem-solving.

All the things that robots
or a computer is really bad at.

And this makes me very optimistic,

very hopeful for the new world,

that as we will live
in this hyper-technological world,

are human skills --

our desire for empathy,

our desire for curiosity,

our desire for beauty --

will be more appreciated again,

and we will live in a world
where creativity is our true capital.

And a process like that --

a creative process like that,

I don't know how it works for you,

but in my brain it always
starts with a question:

why?

Why does a jellyfish emit light?

Or a firefly?

Or why do be accept pollution?

This is from my room
in Beijing three years ago.

Left image is a good day --

Saturday.

I can see the cars, the people, the birds,

life is OK in a dense urban city.

And on the right image --

holy moly.

Pollution.

Complete layers.

I couldn't even see
the other side of the city.

And this image made me really sad.

This is not the bright future
we envision here at TED,

this is the horror.

We live five to six years shorter,

children have lung cancer
when they're six years old.

And so in a weird, beautiful way,

I at that moment became
inspired by [raging] smog.

And the governments all around the world
are fighting their war on smog,

but I wanted to make something
within the now,

and so we decided to build
the largest smog vacuum cleaner

in the world.

So it sucks up polluted air,

cleans it,

and then releases it.

And we built the first one.

So it sucks up 30,000
cubic meters per hour,

cleans it on the nano level,

2.5 [... ...] particles,

using very litle electricity,

and then releasing the clean air

so we have parks,

playgrounds which 55 to 75 percent
more clean than the rest of the city.

(Applause)

Yes!

And every month of so,

it opens like a spaceship --

like a Marilyn Monroe with the --

well, you know what,

anyway.

(Laughter)

So this ...

this is the stuff we are capturing.

This is Beijing smog.

This is in our lungs right now.

If you live next to a highway,

it's the same at 17 cigarettes per day.

Are we insane?

When did we say yes to that?

And we had buckets
of this disgusting material

in our studio,

and on a Monday morning
we were discussing.

We were like, "Shit,
what should we do with it?

Should we throw it away?"

Like, like, help!

And then we realized --

no, no, no, no, no,

waste should not exist.

Waste for one should be
food for the other.

So here, maybe show it around.

Do not put this in your coffee.

And we realized that 42 percent
is made out of carbon,

and carbon of course,

under high pressure,

you get ...

diamonds,

yes.

So inspired by that,

we compress it for 30 minutes --

(Compression sound)

and making smog-free rings.

And so by sharing a ring,

you donate 1,000 cubic meters of clean air

to the city where the tower is in.

(Applause)

I have one here --

(Applause)

A little floating cube.

I will give one to you.

I'm not going to propose,

don't worry.

(Laughter)

Are we good?

Yeah, we're good.

You can show it around.

And we put this online --

Kickstarter campaign,

crowdfunding.

And people started to preorder it,

but more importantly,

they started to prepay it.

So the finance we made
with the jewellery

helped us to realize,

to build the first tower.

And that's powerful --

so the ways [....],

was the enabler.

Also the feedback from community --

this is a wedding couple from India,

when he proposed to her
with the smog-free ring

as a sign of true beauty,

as a sign of hope.

And she said yes.

(Laughter)

I love this image so much
for a lot of different reasons.

(Laughter)

And right now the project
is touring through China.

Actually, we have the support
of China's [central] government.

So the first goal is to create
local, clean-air parks,

and that works already quite well --

55, 75 percent more clean.

And at the same time,

we team up with the NGO's,

with the governors,

with the students,

with the tech people,

to say, "Hey, what do we need to do

to make a whole city smog-free?"

It's about the dream of clean air.

We do workshops;

new ideas pop up.

These are smog-free bicycles,

which --

I'm Dutch, yes?

I have this bicycle DNA
inside of me somewhere.

And so it sucks up polluted air,

it cleans it and releases it

in the fight against the car,

in the celebration of the bicycle.

And so right now we're working
on a sort of "package deal" so to speak,

where we say,

"smog-free towers, smof-free rings,"

we go to the mayors
or the governors of this world,

and say, "we can guarantee
a short-term reduction of pollution

between 20 to 40 percent,

please sign here right now."

Yes?

(Applause)

So it's all about connecting
new technology with creative thinking.

And if you start thinking about that,

there is so much you can imagine,

so much more you can do.

We worked on dance floors

which produce electricity
when you dance on it.

We did a design for that --

2008.

So it moves eight or nine millimeters,

produces 25 watts.

The electricity that we generated,

it is used for the lighting
or the DJ booth.

So some of the sustainability
is about doing more,

not about doing less,

but also on a larger scale,

the Netherlands --

where I'm from --

we live below sea level.

So because of these beauties,

the [off... .... ],

32 kilometer,

built by hand in 1932,

we live with the water,

we fight with the water,

we try to find harmony,

but sometimes we forget.

And therefore we made [... ....],

a combination of leads and lenses,

which show how high the water would be,

global change,

if we stop.

If today we all go home and say,

"Oh, whatever, someone else
will do it for us,"

or we wait or government or whatever,

you know,

we're not going to do that.

It goes wrong.

And we place this in public spaces
all around the world.

Thousands of people showed up.

(Applause)

Thank you.

You're too nice, you're too nice.

That's not good for [design].

So thousands of people showed up,

and some actually were scared.

They left,

they experienced the flood in 1953.

And others were mesmorized.

Can we make floating cities?

Can we generate electricity
from the change in tide?

So I find it so important
to make experiences --

collective experiences where people
feel connected with vision,

with the future,

and triggering what is possible.

At the same time,

you know these kinds of things,

they're not easy, yes?

It's a struggle.

And what I experienced in my life

is that a lot of people say
they want innovation,

and they want the next
and the new, the future,

but the moment you present a new idea,

there's this weird tendency to reply
to every new idea with two words,

which is ...

No, not "how much?"

It's more annoying.

(Laughter)

What is it, guys?

Or you're really blessed people --

that's really good.

"Yes, but,"

very good.

"Yes, but it's too expensive,
it's too cheap,

it's too fast, it's too slow,

it's too beautiful, it's too ugly,

it cannot be done,

it already exists."

I have heard everything about the same
project in the same week.

And I got really, really annoyed.

I got a [bit] gray hair,

started to dress in black
like a true architect --

(Laughter)

and one morning I woke up and I said,

"Daan, stop.

This is dragging you down.

You have to do something with this.

You have to use it as an ingredient,

as a component."

And so we decided to build,

to realize the famous "Yes, but" chair.

(Laughter)

And this is an existing chair
by [... ... ],

a Dutch design,

but we gave it a little "update,"

a little "hack" so to speak,

so we placed a little voice
recognition element right here,

and so the moment you sit on that chair,

and you say those two horrible,
creative- destructive, annoying little words,

you get a short,

but pretty intense

little shock on the backside
of your bottom.

(Laughter)

(Applause)

And that works --

yeah, that works.

So some clients have left us,

they got really mad.

Fortunately, the good ones have stayed.

And of course we also
apply it to ourselves.

But ladies and gentelmen,

let's not be afraid.

Let's be curious, yes?

And you know,

walking through TED in these days

and hearing the other speakers,

and feeling the energy of the crowds,

I was remembering this quote
of the Canadian author, [Arthur Mcluen],

who once famously said,

"On spacecraft earth,

there are no passengers.

We are all crew."

And I think this so beautiful.

This is so beautiful.

We're not just consumers,

we're makers.

We make decisions,

we make new inventions,

we make new dreams.

And I think if we start implementing
that kind of thinking even more

within today,

there's still a whole new world
to be explored.

All right,

thank you.

(Applause)

Thank you.