1 99:59:59,999 --> 99:59:59,999 Do you remember these glow-in-the-dark little stars 2 99:59:59,999 --> 99:59:59,999 which you had on the ceiling when you were a boy or a girl? 3 99:59:59,999 --> 99:59:59,999 Yes? 4 99:59:59,999 --> 99:59:59,999 It is light. 5 99:59:59,999 --> 99:59:59,999 It is pure light. 6 99:59:59,999 --> 99:59:59,999 I think I've been staring at them way too long 7 99:59:59,999 --> 99:59:59,999 when I was a five-year-old, 8 99:59:59,999 --> 99:59:59,999 you know? 9 99:59:59,999 --> 99:59:59,999 It's so beautiful. 10 99:59:59,999 --> 99:59:59,999 No energy bill, 11 99:59:59,999 --> 99:59:59,999 no maintenance; 12 99:59:59,999 --> 99:59:59,999 it is there. 13 99:59:59,999 --> 99:59:59,999 So two years ago, 14 99:59:59,999 --> 99:59:59,999 we went back to the lab, 15 99:59:59,999 --> 99:59:59,999 making it more durable, 16 99:59:59,999 --> 99:59:59,999 more light emitting, 17 99:59:59,999 --> 99:59:59,999 with the experts. 18 99:59:59,999 --> 99:59:59,999 And at the same time, 19 99:59:59,999 --> 99:59:59,999 we got a request from this guy -- 20 99:59:59,999 --> 99:59:59,999 Van Gogh. 21 99:59:59,999 --> 99:59:59,999 The famous Van Gogh Foundation, 22 99:59:59,999 --> 99:59:59,999 who wanted to celebrate his 125th anniversary in the Netherlands. 23 99:59:59,999 --> 99:59:59,999 And they came to me and asked, 24 99:59:59,999 --> 99:59:59,999 "Can you make a place 25 99:59:59,999 --> 99:59:59,999 where he feels more alive again in the Netherlands?" 26 99:59:59,999 --> 99:59:59,999 And I liked that question a lot, 27 99:59:59,999 --> 99:59:59,999 so in way, 28 99:59:59,999 --> 99:59:59,999 we sort of started to connect these two different worlds. 29 99:59:59,999 --> 99:59:59,999 This is how my brain works, 30 99:59:59,999 --> 99:59:59,999 by the way. 31 99:59:59,999 --> 99:59:59,999 Oh, I would love to keep on doing this for an hour. 32 99:59:59,999 --> 99:59:59,999 (Laughter) 33 99:59:59,999 --> 99:59:59,999 And this is the result that we made: 34 99:59:59,999 --> 99:59:59,999 a bicycle path which charges at daytime via the sun, 35 99:59:59,999 --> 99:59:59,999 and glows at night, 36 99:59:59,999 --> 99:59:59,999 up to eight hours. 37 99:59:59,999 --> 99:59:59,999 (Applause) 38 99:59:59,999 --> 99:59:59,999 Thank you. 39 99:59:59,999 --> 99:59:59,999 Hinting towards a future which should be energy friendly, 40 99:59:59,999 --> 99:59:59,999 and linking up the local grounds 41 99:59:59,999 --> 99:59:59,999 as Van Gogh literally walked and lived there in 1883. 42 99:59:59,999 --> 99:59:59,999 And you can go there every night for free, 43 99:59:59,999 --> 99:59:59,999 no ticket needed. 44 99:59:59,999 --> 99:59:59,999 People experience the beauty of cycling through the starry night, 45 99:59:59,999 --> 99:59:59,999 thinking about green energy, safety -- 46 99:59:59,999 --> 99:59:59,999 I want to create places where people feel connected again. 47 99:59:59,999 --> 99:59:59,999 And it was somehow great to make these projects happen 48 99:59:59,999 --> 99:59:59,999 with the industry, 49 99:59:59,999 --> 99:59:59,999 with the infrastructure companies, 50 99:59:59,999 --> 99:59:59,999 you know? 51 99:59:59,999 --> 99:59:59,999 So when the [.... ....] start to call -- 52 99:59:59,999 --> 99:59:59,999 how much for 10 kilometers? 53 99:59:59,999 --> 99:59:59,999 (Laughter) 54 99:59:59,999 --> 99:59:59,999 Yeah, really, 55 99:59:59,999 --> 99:59:59,999 that's a weird call you're going to get, 56 99:59:59,999 --> 99:59:59,999 but it's fascinating 57 99:59:59,999 --> 99:59:59,999 that this is not just some sort of one-off, nice-to-have special, 58 99:59:59,999 --> 99:59:59,999 I think this kind of creative thinking, 59 99:59:59,999 --> 99:59:59,999 these kinds of connections, 60 99:59:59,999 --> 99:59:59,999 if the new economy -- 61 99:59:59,999 --> 99:59:59,999 World Economic Forum, 62 99:59:59,999 --> 99:59:59,999 the think tank in Geneva, 63 99:59:59,999 --> 99:59:59,999 made an interview with a lot of smart people all around the world, 64 99:59:59,999 --> 99:59:59,999 asking what are the top 10 skills you and I need to become successful. 65 99:59:59,999 --> 99:59:59,999 And what is interesting [about] what you see here -- 66 99:59:59,999 --> 99:59:59,999 it's not about money, 67 99:59:59,999 --> 99:59:59,999 or being really good in C++, 68 99:59:59,999 --> 99:59:59,999 although these are great skills to have, 69 99:59:59,999 --> 99:59:59,999 I have to admit. 70 99:59:59,999 --> 99:59:59,999 But look at number three: 71 99:59:59,999 --> 99:59:59,999 creativity. 72 99:59:59,999 --> 99:59:59,999 Number two: 73 99:59:59,999 --> 99:59:59,999 critical thinking. 74 99:59:59,999 --> 99:59:59,999 Number one: 75 99:59:59,999 --> 99:59:59,999 problem-solving -- 76 99:59:59,999 --> 99:59:59,999 complex problem-solving. 77 99:59:59,999 --> 99:59:59,999 All the things that robots or a computer is really bad at. 78 99:59:59,999 --> 99:59:59,999 And this makes me very optimistic, 79 99:59:59,999 --> 99:59:59,999 very hopeful for the new world, 80 99:59:59,999 --> 99:59:59,999 that as we will live in this hyper-technological world, 81 99:59:59,999 --> 99:59:59,999 are human skills -- 82 99:59:59,999 --> 99:59:59,999 our desire for empathy, 83 99:59:59,999 --> 99:59:59,999 our desire for curiosity, 84 99:59:59,999 --> 99:59:59,999 our desire for beauty -- 85 99:59:59,999 --> 99:59:59,999 will be more appreciated again, 86 99:59:59,999 --> 99:59:59,999 and we will live in a world where creativity is our true capital. 87 99:59:59,999 --> 99:59:59,999 And a process like that -- 88 99:59:59,999 --> 99:59:59,999 a creative process like that, 89 99:59:59,999 --> 99:59:59,999 I don't know how it works for you, 90 99:59:59,999 --> 99:59:59,999 but in my brain it always starts with a question: 91 99:59:59,999 --> 99:59:59,999 why? 92 99:59:59,999 --> 99:59:59,999 Why does a jellyfish emit light? 93 99:59:59,999 --> 99:59:59,999 Or a firefly? 94 99:59:59,999 --> 99:59:59,999 Or why do be accept pollution? 95 99:59:59,999 --> 99:59:59,999 This is from my room in Beijing three years ago. 96 99:59:59,999 --> 99:59:59,999 Left image is a good day -- 97 99:59:59,999 --> 99:59:59,999 Saturday. 98 99:59:59,999 --> 99:59:59,999 I can see the cars, the people, the birds, 99 99:59:59,999 --> 99:59:59,999 life is OK in a dense urban city. 100 99:59:59,999 --> 99:59:59,999 And on the right image -- 101 99:59:59,999 --> 99:59:59,999 holy moly. 102 99:59:59,999 --> 99:59:59,999 Pollution. 103 99:59:59,999 --> 99:59:59,999 Complete layers. 104 99:59:59,999 --> 99:59:59,999 I couldn't even see the other side of the city. 105 99:59:59,999 --> 99:59:59,999 And this image made me really sad. 106 99:59:59,999 --> 99:59:59,999 This is not the bright future we envision here at TED, 107 99:59:59,999 --> 99:59:59,999 this is the horror. 108 99:59:59,999 --> 99:59:59,999 We live five to six years shorter, 109 99:59:59,999 --> 99:59:59,999 children have lung cancer when they're six years old. 110 99:59:59,999 --> 99:59:59,999 And so in a weird, beautiful way, 111 99:59:59,999 --> 99:59:59,999 I at that moment became inspired by [raging] smog. 112 99:59:59,999 --> 99:59:59,999 And the governments all around the world are fighting their war on smog, 113 99:59:59,999 --> 99:59:59,999 but I wanted to make something within the now, 114 99:59:59,999 --> 99:59:59,999 and so we decided to build the largest smog vacuum cleaner 115 99:59:59,999 --> 99:59:59,999 in the world. 116 99:59:59,999 --> 99:59:59,999 So it sucks up polluted air, 117 99:59:59,999 --> 99:59:59,999 cleans it, 118 99:59:59,999 --> 99:59:59,999 and then releases it. 119 99:59:59,999 --> 99:59:59,999 And we built the first one. 120 99:59:59,999 --> 99:59:59,999 So it sucks up 30,000 cubic meters per hour, 121 99:59:59,999 --> 99:59:59,999 cleans it on the nano level, 122 99:59:59,999 --> 99:59:59,999 2.5 [... ...] particles, 123 99:59:59,999 --> 99:59:59,999 using very litle electricity, 124 99:59:59,999 --> 99:59:59,999 and then releasing the clean air 125 99:59:59,999 --> 99:59:59,999 so we have parks, 126 99:59:59,999 --> 99:59:59,999 playgrounds which 55 to 75 percent more clean than the rest of the city. 127 99:59:59,999 --> 99:59:59,999 (Applause) 128 99:59:59,999 --> 99:59:59,999 Yes! 129 99:59:59,999 --> 99:59:59,999 And every month of so, 130 99:59:59,999 --> 99:59:59,999 it opens like a spaceship -- 131 99:59:59,999 --> 99:59:59,999 like a Marilyn Monroe with the -- 132 99:59:59,999 --> 99:59:59,999 well, you know what, 133 99:59:59,999 --> 99:59:59,999 anyway. 134 99:59:59,999 --> 99:59:59,999 (Laughter) 135 99:59:59,999 --> 99:59:59,999 So this ... 136 99:59:59,999 --> 99:59:59,999 this is the stuff we are capturing. 137 99:59:59,999 --> 99:59:59,999 This is Beijing smog. 138 99:59:59,999 --> 99:59:59,999 This is in our lungs right now. 139 99:59:59,999 --> 99:59:59,999 If you live next to a highway, 140 99:59:59,999 --> 99:59:59,999 it's the same at 17 cigarettes per day. 141 99:59:59,999 --> 99:59:59,999 Are we insane? 142 99:59:59,999 --> 99:59:59,999 When did we say yes to that? 143 99:59:59,999 --> 99:59:59,999 And we had buckets of this disgusting material 144 99:59:59,999 --> 99:59:59,999 in our studio, 145 99:59:59,999 --> 99:59:59,999 and on a Monday morning we were discussing. 146 99:59:59,999 --> 99:59:59,999 We were like, "Shit, what should we do with it? 147 99:59:59,999 --> 99:59:59,999 Should we throw it away?" 148 99:59:59,999 --> 99:59:59,999 Like, like, help! 149 99:59:59,999 --> 99:59:59,999 And then we realized -- 150 99:59:59,999 --> 99:59:59,999 no, no, no, no, no, 151 99:59:59,999 --> 99:59:59,999 waste should not exist. 152 99:59:59,999 --> 99:59:59,999 Waste for one should be food for the other. 153 99:59:59,999 --> 99:59:59,999 So here, maybe show it around. 154 99:59:59,999 --> 99:59:59,999 Do not put this in your coffee. 155 99:59:59,999 --> 99:59:59,999 And we realized that 42 percent is made out of carbon, 156 99:59:59,999 --> 99:59:59,999 and carbon of course, 157 99:59:59,999 --> 99:59:59,999 under high pressure, 158 99:59:59,999 --> 99:59:59,999 you get ... 159 99:59:59,999 --> 99:59:59,999 diamonds, 160 99:59:59,999 --> 99:59:59,999 yes. 161 99:59:59,999 --> 99:59:59,999 So inspired by that, 162 99:59:59,999 --> 99:59:59,999 we compress it for 30 minutes -- 163 99:59:59,999 --> 99:59:59,999 (Compression sound) 164 99:59:59,999 --> 99:59:59,999 and making smog-free rings. 165 99:59:59,999 --> 99:59:59,999 And so by sharing a ring, 166 99:59:59,999 --> 99:59:59,999 you donate 1,000 cubic meters of clean air 167 99:59:59,999 --> 99:59:59,999 to the city where the tower is in. 168 99:59:59,999 --> 99:59:59,999 (Applause) 169 99:59:59,999 --> 99:59:59,999 I have one here -- 170 99:59:59,999 --> 99:59:59,999 (Applause) 171 99:59:59,999 --> 99:59:59,999 A little floating cube. 172 99:59:59,999 --> 99:59:59,999 I will give one to you. 173 99:59:59,999 --> 99:59:59,999 I'm not going to propose, 174 99:59:59,999 --> 99:59:59,999 don't worry. 175 99:59:59,999 --> 99:59:59,999 (Laughter) 176 99:59:59,999 --> 99:59:59,999 Are we good? 177 99:59:59,999 --> 99:59:59,999 Yeah, we're good. 178 99:59:59,999 --> 99:59:59,999 You can show it around. 179 99:59:59,999 --> 99:59:59,999 And we put this online -- 180 99:59:59,999 --> 99:59:59,999 Kickstarter campaign, 181 99:59:59,999 --> 99:59:59,999 crowdfunding. 182 99:59:59,999 --> 99:59:59,999 And people started to preorder it, 183 99:59:59,999 --> 99:59:59,999 but more importantly, 184 99:59:59,999 --> 99:59:59,999 they started to prepay it. 185 99:59:59,999 --> 99:59:59,999 So the finance we made with the jewellery 186 99:59:59,999 --> 99:59:59,999 helped us to realize, 187 99:59:59,999 --> 99:59:59,999 to build the first tower. 188 99:59:59,999 --> 99:59:59,999 And that's powerful -- 189 99:59:59,999 --> 99:59:59,999 so the ways [....], 190 99:59:59,999 --> 99:59:59,999 was the enabler. 191 99:59:59,999 --> 99:59:59,999 Also the feedback from community -- 192 99:59:59,999 --> 99:59:59,999 this is a wedding couple from India, 193 99:59:59,999 --> 99:59:59,999 when he proposed to her with the smog-free ring 194 99:59:59,999 --> 99:59:59,999 as a sign of true beauty, 195 99:59:59,999 --> 99:59:59,999 as a sign of hope. 196 99:59:59,999 --> 99:59:59,999 And she said yes. 197 99:59:59,999 --> 99:59:59,999 (Laughter) 198 99:59:59,999 --> 99:59:59,999 I love this image so much for a lot of different reasons. 199 99:59:59,999 --> 99:59:59,999 (Laughter) 200 99:59:59,999 --> 99:59:59,999 And right now the project is touring through China. 201 99:59:59,999 --> 99:59:59,999 Actually, we have the support of China's [central] government. 202 99:59:59,999 --> 99:59:59,999 So the first goal is to create local, clean-air parks, 203 99:59:59,999 --> 99:59:59,999 and that works already quite well -- 204 99:59:59,999 --> 99:59:59,999 55, 75 percent more clean. 205 99:59:59,999 --> 99:59:59,999 And at the same time, 206 99:59:59,999 --> 99:59:59,999 we team up with the NGO's, 207 99:59:59,999 --> 99:59:59,999 with the governors, 208 99:59:59,999 --> 99:59:59,999 with the students, 209 99:59:59,999 --> 99:59:59,999 with the tech people, 210 99:59:59,999 --> 99:59:59,999 to say, "Hey, what do we need to do 211 99:59:59,999 --> 99:59:59,999 to make a whole city smog-free?" 212 99:59:59,999 --> 99:59:59,999 It's about the dream of clean air. 213 99:59:59,999 --> 99:59:59,999 We do workshops; 214 99:59:59,999 --> 99:59:59,999 new ideas pop up. 215 99:59:59,999 --> 99:59:59,999 These are smog-free bicycles, 216 99:59:59,999 --> 99:59:59,999 which -- 217 99:59:59,999 --> 99:59:59,999 I'm Dutch, yes? 218 99:59:59,999 --> 99:59:59,999 I have this bicycle DNA inside of me somewhere. 219 99:59:59,999 --> 99:59:59,999 And so it sucks up polluted air, 220 99:59:59,999 --> 99:59:59,999 it cleans it and releases it 221 99:59:59,999 --> 99:59:59,999 in the fight against the car, 222 99:59:59,999 --> 99:59:59,999 in the celebration of the bicycle. 223 99:59:59,999 --> 99:59:59,999 And so right now we're working on a sort of "package deal" so to speak, 224 99:59:59,999 --> 99:59:59,999 where we say, 225 99:59:59,999 --> 99:59:59,999 "smog-free towers, smof-free rings," 226 99:59:59,999 --> 99:59:59,999 we go to the mayors or the governors of this world, 227 99:59:59,999 --> 99:59:59,999 and say, "we can guarantee a short-term reduction of pollution 228 99:59:59,999 --> 99:59:59,999 between 20 to 40 percent, 229 99:59:59,999 --> 99:59:59,999 please sign here right now." 230 99:59:59,999 --> 99:59:59,999 Yes? 231 99:59:59,999 --> 99:59:59,999 (Applause) 232 99:59:59,999 --> 99:59:59,999 So it's all about connecting new technology with creative thinking. 233 99:59:59,999 --> 99:59:59,999 And if you start thinking about that, 234 99:59:59,999 --> 99:59:59,999 there is so much you can imagine, 235 99:59:59,999 --> 99:59:59,999 so much more you can do. 236 99:59:59,999 --> 99:59:59,999 We worked on dance floors 237 99:59:59,999 --> 99:59:59,999 which produce electricity when you dance on it. 238 99:59:59,999 --> 99:59:59,999 We did a design for that -- 239 99:59:59,999 --> 99:59:59,999 2008. 240 99:59:59,999 --> 99:59:59,999 So it moves eight or nine millimeters, 241 99:59:59,999 --> 99:59:59,999 produces 25 watts. 242 99:59:59,999 --> 99:59:59,999 The electricity that we generated, 243 99:59:59,999 --> 99:59:59,999 it is used for the lighting or the DJ booth. 244 99:59:59,999 --> 99:59:59,999 So some of the sustainability is about doing more, 245 99:59:59,999 --> 99:59:59,999 not about doing less, 246 99:59:59,999 --> 99:59:59,999 but also on a larger scale, 247 99:59:59,999 --> 99:59:59,999 the Netherlands -- 248 99:59:59,999 --> 99:59:59,999 where I'm from -- 249 99:59:59,999 --> 99:59:59,999 we live below sea level. 250 99:59:59,999 --> 99:59:59,999 So because of these beauties, 251 99:59:59,999 --> 99:59:59,999 the [off... .... ], 252 99:59:59,999 --> 99:59:59,999 32 kilometer, 253 99:59:59,999 --> 99:59:59,999 built by hand in 1932, 254 99:59:59,999 --> 99:59:59,999 we live with the water, 255 99:59:59,999 --> 99:59:59,999 we fight with the water, 256 99:59:59,999 --> 99:59:59,999 we try to find harmony, 257 99:59:59,999 --> 99:59:59,999 but sometimes we forget. 258 99:59:59,999 --> 99:59:59,999 And therefore we made [... ....], 259 99:59:59,999 --> 99:59:59,999 a combination of leads and lenses, 260 99:59:59,999 --> 99:59:59,999 which show how high the water would be, 261 99:59:59,999 --> 99:59:59,999 global change, 262 99:59:59,999 --> 99:59:59,999 if we stop. 263 99:59:59,999 --> 99:59:59,999 If today we all go home and say, 264 99:59:59,999 --> 99:59:59,999 "Oh, whatever, someone else will do it for us," 265 99:59:59,999 --> 99:59:59,999 or we wait or government or whatever, 266 99:59:59,999 --> 99:59:59,999 you know, 267 99:59:59,999 --> 99:59:59,999 we're not going to do that. 268 99:59:59,999 --> 99:59:59,999 It goes wrong. 269 99:59:59,999 --> 99:59:59,999 And we place this in public spaces all around the world. 270 99:59:59,999 --> 99:59:59,999 Thousands of people showed up. 271 99:59:59,999 --> 99:59:59,999 (Applause) 272 99:59:59,999 --> 99:59:59,999 Thank you. 273 99:59:59,999 --> 99:59:59,999 You're too nice, you're too nice. 274 99:59:59,999 --> 99:59:59,999 That's not good for [design]. 275 99:59:59,999 --> 99:59:59,999 So thousands of people showed up, 276 99:59:59,999 --> 99:59:59,999 and some actually were scared. 277 99:59:59,999 --> 99:59:59,999 They left, 278 99:59:59,999 --> 99:59:59,999 they experienced the flood in 1953. 279 99:59:59,999 --> 99:59:59,999 And others were mesmorized. 280 99:59:59,999 --> 99:59:59,999 Can we make floating cities? 281 99:59:59,999 --> 99:59:59,999 Can we generate electricity from the change in tide? 282 99:59:59,999 --> 99:59:59,999 So I find it so important to make experiences -- 283 99:59:59,999 --> 99:59:59,999 collective experiences where people feel connected with vision, 284 99:59:59,999 --> 99:59:59,999 with the future, 285 99:59:59,999 --> 99:59:59,999 and triggering what is possible. 286 99:59:59,999 --> 99:59:59,999 At the same time, 287 99:59:59,999 --> 99:59:59,999 you know these kinds of things, 288 99:59:59,999 --> 99:59:59,999 they're not easy, yes? 289 99:59:59,999 --> 99:59:59,999 It's a struggle. 290 99:59:59,999 --> 99:59:59,999 And what I experienced in my life 291 99:59:59,999 --> 99:59:59,999 is that a lot of people say they want innovation, 292 99:59:59,999 --> 99:59:59,999 and they want the next and the new, the future, 293 99:59:59,999 --> 99:59:59,999 but the moment you present a new idea, 294 99:59:59,999 --> 99:59:59,999 there's this weird tendency to reply to every new idea with two words, 295 99:59:59,999 --> 99:59:59,999 which is ... 296 99:59:59,999 --> 99:59:59,999 No, not "how much?" 297 99:59:59,999 --> 99:59:59,999 It's more annoying. 298 99:59:59,999 --> 99:59:59,999 (Laughter) 299 99:59:59,999 --> 99:59:59,999 What is it, guys? 300 99:59:59,999 --> 99:59:59,999 Or you're really blessed people -- 301 99:59:59,999 --> 99:59:59,999 that's really good. 302 99:59:59,999 --> 99:59:59,999 "Yes, but," 303 99:59:59,999 --> 99:59:59,999 very good. 304 99:59:59,999 --> 99:59:59,999 "Yes, but it's too expensive, it's too cheap, 305 99:59:59,999 --> 99:59:59,999 it's too fast, it's too slow, 306 99:59:59,999 --> 99:59:59,999 it's too beautiful, it's too ugly, 307 99:59:59,999 --> 99:59:59,999 it cannot be done, 308 99:59:59,999 --> 99:59:59,999 it already exists." 309 99:59:59,999 --> 99:59:59,999 I have heard everything about the same project in the same week. 310 99:59:59,999 --> 99:59:59,999 And I got really, really annoyed. 311 99:59:59,999 --> 99:59:59,999 I got a [bit] gray hair, 312 99:59:59,999 --> 99:59:59,999 started to dress in black like a true architect -- 313 99:59:59,999 --> 99:59:59,999 (Laughter) 314 99:59:59,999 --> 99:59:59,999 and one morning I woke up and I said, 315 99:59:59,999 --> 99:59:59,999 "Daan, stop. 316 99:59:59,999 --> 99:59:59,999 This is dragging you down. 317 99:59:59,999 --> 99:59:59,999 You have to do something with this. 318 99:59:59,999 --> 99:59:59,999 You have to use it as an ingredient, 319 99:59:59,999 --> 99:59:59,999 as a component." 320 99:59:59,999 --> 99:59:59,999 And so we decided to build, 321 99:59:59,999 --> 99:59:59,999 to realize the famous "Yes, but" chair. 322 99:59:59,999 --> 99:59:59,999 (Laughter) 323 99:59:59,999 --> 99:59:59,999 And this is an existing chair by [... ... ], 324 99:59:59,999 --> 99:59:59,999 a Dutch design, 325 99:59:59,999 --> 99:59:59,999 but we gave it a little "update," 326 99:59:59,999 --> 99:59:59,999 a little "hack" so to speak, 327 99:59:59,999 --> 99:59:59,999 so we placed a little voice recognition element right here, 328 99:59:59,999 --> 99:59:59,999 and so the moment you sit on that chair, 329 99:59:59,999 --> 99:59:59,999 and you say those two horrible, creative- destructive, annoying little words, 330 99:59:59,999 --> 99:59:59,999 you get a short, 331 99:59:59,999 --> 99:59:59,999 but pretty intense 332 99:59:59,999 --> 99:59:59,999 little shock on the backside of your bottom. 333 99:59:59,999 --> 99:59:59,999 (Laughter) 334 99:59:59,999 --> 99:59:59,999 (Applause) 335 99:59:59,999 --> 99:59:59,999 And that works -- 336 99:59:59,999 --> 99:59:59,999 yeah, that works. 337 99:59:59,999 --> 99:59:59,999 So some clients have left us, 338 99:59:59,999 --> 99:59:59,999 they got really mad. 339 99:59:59,999 --> 99:59:59,999 Fortunately, the good ones have stayed. 340 99:59:59,999 --> 99:59:59,999 And of course we also apply it to ourselves. 341 99:59:59,999 --> 99:59:59,999 But ladies and gentelmen, 342 99:59:59,999 --> 99:59:59,999 let's not be afraid. 343 99:59:59,999 --> 99:59:59,999 Let's be curious, yes? 344 99:59:59,999 --> 99:59:59,999 And you know, 345 99:59:59,999 --> 99:59:59,999 walking through TED in these days 346 99:59:59,999 --> 99:59:59,999 and hearing the other speakers, 347 99:59:59,999 --> 99:59:59,999 and feeling the energy of the crowds, 348 99:59:59,999 --> 99:59:59,999 I was remembering this quote of the Canadian author, [Arthur Mcluen], 349 99:59:59,999 --> 99:59:59,999 who once famously said, 350 99:59:59,999 --> 99:59:59,999 "On spacecraft earth, 351 99:59:59,999 --> 99:59:59,999 there are no passengers. 352 99:59:59,999 --> 99:59:59,999 We are all crew." 353 99:59:59,999 --> 99:59:59,999 And I think this so beautiful. 354 99:59:59,999 --> 99:59:59,999 This is so beautiful. 355 99:59:59,999 --> 99:59:59,999 We're not just consumers, 356 99:59:59,999 --> 99:59:59,999 we're makers. 357 99:59:59,999 --> 99:59:59,999 We make decisions, 358 99:59:59,999 --> 99:59:59,999 we make new inventions, 359 99:59:59,999 --> 99:59:59,999 we make new dreams. 360 99:59:59,999 --> 99:59:59,999 And I think if we start implementing that kind of thinking even more 361 99:59:59,999 --> 99:59:59,999 within today, 362 99:59:59,999 --> 99:59:59,999 there's still a whole new world to be explored. 363 99:59:59,999 --> 99:59:59,999 All right, 364 99:59:59,999 --> 99:59:59,999 thank you. 365 99:59:59,999 --> 99:59:59,999 (Applause) 366 99:59:59,999 --> 99:59:59,999 Thank you.