- [Instructor] Have you ever wondered

how to download and share
digital content legally?

How do you let people know

that you want them to reuse your own work?

Creative Commons licenses
can help you do both.

We'll show you how.

Our world's exploded with
digital opportunities.

Now we can communicate,
share, and work together

using the exceptional distribution network

that is the internet.

Information and content can fly between us

in exciting new ways.

But it's important to know
that when something is created,

say a photo or document or a music track,

it's automatically protected by copyright.

Copyright enables people
to say who can share

and reuse their creations.

You must always obtain
someone's permission

before sharing or reusing their work,

even when it's posted online.

But what if a creator wants
everyone to use their work

without the hassle of granting
permission over and over?

This is where Creative Commons can help.

Creative Commons provides licensing tools

that are free to use.

You can apply a license to your work,

which refines your copyright

and streamlines how you give permission.

Zach here downloads a
photo called "CC Kiwi"

that he wants to use
in his science project.

He can do this without asking
Kiri, the photographer, first

because she's already given permission

with a Creative Commons license.

Kiri's license is legally robust,

but easy for Zach to understand.

She's told the world, including Zach,

that they can use "CC Kiwi" as
long as they acknowledge her

as the original photographer.

There are more rules
Kiri could have included.

Creative Commons licenses are
made up of license elements,

you can think of them as rules,

and each have their own special symbol.

This is attribution.

It means that Zach must acknowledge Kiri

when he publishes his science
project containing her photo.

This is non-commercial.

It means no one else but Kiri

is permitted to make money from "CC Kiwi."

Tim wants to print the photo onto T-shirts

and distribute them to friends.

He can do this, but he must not sell them.

This is no derivatives

and it means that Kiri
hasn't given permission

to change her photo.

Kate can use "CC Kiwi" on her design blog,

but will need to ask
Kiri before retouching

or mixing up the image.

And this is share-alike.

It means new creations that use "CC Kiwi"

need to carry the same license.

Jack incorporates his
own remix of "CC Kiwi"

in his video installation,

but he must share the work

under the same terms that Kiri has.

Each Creative Commons license
gives permission to share

and includes the attribution rule.

So people who find your
Creative Commons licensed work

are automatically allowed to share it

but are required to
acknowledge you if they do.

The other three license
elements are optional

and you can choose which
ones to add, if any.

Here are the six combinations

that make up Creative Commons licenses.

The difference between them
is how many rules apply

when someone wishes to use your work.

The attribution license allows
reusers the most freedom,

and the attribution, non-commercial,
no derivatives license

allows the least freedom.

The attribution license

and the attribution share-alike licenses

are sometimes referred to

as Free Cultural Works approved licenses.

These three licenses restrict
commercial use of a work,

and these two licenses
do not give permission

for adapting or remixing.

These two licenses require new works

to be licensed under the same terms.

To choose and apply one of these licenses

and to view their terms in more detail,

visit us at creativecommons.org.nz.

Or you can answer some questions

to help you decide which
license best suits your needs

at creativecommons.org/choose.

There are some good ways to find

other people's Creative
Commons licensed work online.

You can use a search filter

by going to the Creative Commons website.

Or why not try the
Jamendo website for music,

Flickr for images,

or DigitalNZ for New Zealand content?

Using Creative Commons licenses

could help your creations
reach more people.

Maybe you want to connect
with others across the globe

and take turns at improving a rapport.

Or maybe you just want to have fun

remixing someone else's work.

Whatever reason you
have to share your work,

you'll find there are
scientists, educators, companies,

and public agencies who
are using Creative Commons.

By opening up permission,

just imagine how much we can achieve.

Collaborating on what we hold in common,

being open about big decisions,

and finding solutions in
the spaces between us.

Let's work together,
confidently and legally.

It's good to share with Creative Commons.