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- [Instructor] Have you ever wondered

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how to download and share[br]digital content legally?

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How do you let people know

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that you want them to reuse your own work?

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Creative Commons licenses[br]can help you do both.

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We'll show you how.

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Our world's exploded with[br]digital opportunities.

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Now we can communicate,[br]share, and work together

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using the exceptional distribution network

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that is the internet.

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Information and content can fly between us

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in exciting new ways.

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But it's important to know[br]that when something is created,

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say a photo or document or a music track,

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it's automatically protected by copyright.

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Copyright enables people[br]to say who can share

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and reuse their creations.

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You must always obtain[br]someone's permission

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before sharing or reusing their work,

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even when it's posted online.

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But what if a creator wants[br]everyone to use their work

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without the hassle of granting[br]permission over and over?

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This is where Creative Commons can help.

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Creative Commons provides licensing tools

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that are free to use.

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You can apply a license to your work,

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which refines your copyright

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and streamlines how you give permission.

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Zach here downloads a[br]photo called "CC Kiwi"

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that he wants to use[br]in his science project.

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He can do this without asking[br]Kiri, the photographer, first

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because she's already given permission

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with a Creative Commons license.

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Kiri's license is legally robust,

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but easy for Zach to understand.

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She's told the world, including Zach,

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that they can use "CC Kiwi" as[br]long as they acknowledge her

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as the original photographer.

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There are more rules[br]Kiri could have included.

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Creative Commons licenses are[br]made up of license elements,

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you can think of them as rules,

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and each have their own special symbol.

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This is attribution.

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It means that Zach must acknowledge Kiri

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when he publishes his science[br]project containing her photo.

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This is non-commercial.

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It means no one else but Kiri

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is permitted to make money from "CC Kiwi."

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Tim wants to print the photo onto T-shirts

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and distribute them to friends.

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He can do this, but he must not sell them.

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This is no derivatives

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and it means that Kiri[br]hasn't given permission

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to change her photo.

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Kate can use "CC Kiwi" on her design blog,

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but will need to ask[br]Kiri before retouching

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or mixing up the image.

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And this is share-alike.

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It means new creations that use "CC Kiwi"

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need to carry the same license.

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Jack incorporates his[br]own remix of "CC Kiwi"

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in his video installation,

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but he must share the work

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under the same terms that Kiri has.

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Each Creative Commons license[br]gives permission to share

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and includes the attribution rule.

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So people who find your[br]Creative Commons licensed work

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are automatically allowed to share it

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but are required to[br]acknowledge you if they do.

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The other three license[br]elements are optional

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and you can choose which[br]ones to add, if any.

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Here are the six combinations

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that make up Creative Commons licenses.

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The difference between them[br]is how many rules apply

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when someone wishes to use your work.

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The attribution license allows[br]reusers the most freedom,

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and the attribution, non-commercial,[br]no derivatives license

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allows the least freedom.

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The attribution license

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and the attribution share-alike licenses

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are sometimes referred to

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as Free Cultural Works approved licenses.

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These three licenses restrict[br]commercial use of a work,

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and these two licenses[br]do not give permission

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for adapting or remixing.

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These two licenses require new works

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to be licensed under the same terms.

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To choose and apply one of these licenses

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and to view their terms in more detail,

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visit us at creativecommons.org.nz.

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Or you can answer some questions

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to help you decide which[br]license best suits your needs

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at creativecommons.org/choose.

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There are some good ways to find

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other people's Creative[br]Commons licensed work online.

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You can use a search filter

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by going to the Creative Commons website.

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Or why not try the[br]Jamendo website for music,

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Flickr for images,

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or DigitalNZ for New Zealand content?

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Using Creative Commons licenses

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could help your creations[br]reach more people.

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Maybe you want to connect[br]with others across the globe

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and take turns at improving a rapport.

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Or maybe you just want to have fun

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remixing someone else's work.

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Whatever reason you[br]have to share your work,

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you'll find there are[br]scientists, educators, companies,

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and public agencies who[br]are using Creative Commons.

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By opening up permission,

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just imagine how much we can achieve.

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Collaborating on what we hold in common,

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being open about big decisions,

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and finding solutions in[br]the spaces between us.

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Let's work together,[br]confidently and legally.

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It's good to share with Creative Commons.