- [Instructor] Have you ever wondered
how to download and share
digital content legally?
How do you let people know
that you want them to reuse your own work?
Creative Commons licenses
can help you do both.
We'll show you how.
Our world's exploded with
digital opportunities.
Now we can communicate,
share, and work together
using the exceptional distribution network
that is the internet.
Information and content can fly between us
in exciting new ways.
But it's important to know
that when something is created,
say a photo or document or a music track,
it's automatically protected by copyright.
Copyright enables people
to say who can share
and reuse their creations.
You must always obtain
someone's permission
before sharing or reusing their work,
even when it's posted online.
But what if a creator wants
everyone to use their work
without the hassle of granting
permission over and over?
This is where Creative Commons can help.
Creative Commons provides licensing tools
that are free to use.
You can apply a license to your work,
which refines your copyright
and streamlines how you give permission.
Zach here downloads a
photo called "CC Kiwi"
that he wants to use
in his science project.
He can do this without asking
Kiri, the photographer, first
because she's already given permission
with a Creative Commons license.
Kiri's license is legally robust,
but easy for Zach to understand.
She's told the world, including Zach,
that they can use "CC Kiwi" as
long as they acknowledge her
as the original photographer.
There are more rules
Kiri could have included.
Creative Commons licenses are
made up of license elements,
you can think of them as rules,
and each have their own special symbol.
This is attribution.
It means that Zach must acknowledge Kiri
when he publishes his science
project containing her photo.
This is non-commercial.
It means no one else but Kiri
is permitted to make money from "CC Kiwi."
Tim wants to print the photo onto T-shirts
and distribute them to friends.
He can do this, but he must not sell them.
This is no derivatives
and it means that Kiri
hasn't given permission
to change her photo.
Kate can use "CC Kiwi" on her design blog,
but will need to ask
Kiri before retouching
or mixing up the image.
And this is share-alike.
It means new creations that use "CC Kiwi"
need to carry the same license.
Jack incorporates his
own remix of "CC Kiwi"
in his video installation,
but he must share the work
under the same terms that Kiri has.
Each Creative Commons license
gives permission to share
and includes the attribution rule.
So people who find your
Creative Commons licensed work
are automatically allowed to share it
but are required to
acknowledge you if they do.
The other three license
elements are optional
and you can choose which
ones to add, if any.
Here are the six combinations
that make up Creative Commons licenses.
The difference between them
is how many rules apply
when someone wishes to use your work.
The attribution license allows
reusers the most freedom,
and the attribution, non-commercial,
no derivatives license
allows the least freedom.
The attribution license
and the attribution share-alike licenses
are sometimes referred to
as Free Cultural Works approved licenses.
These three licenses restrict
commercial use of a work,
and these two licenses
do not give permission
for adapting or remixing.
These two licenses require new works
to be licensed under the same terms.
To choose and apply one of these licenses
and to view their terms in more detail,
visit us at creativecommons.org.nz.
Or you can answer some questions
to help you decide which
license best suits your needs
at creativecommons.org/choose.
There are some good ways to find
other people's Creative
Commons licensed work online.
You can use a search filter
by going to the Creative Commons website.
Or why not try the
Jamendo website for music,
Flickr for images,
or DigitalNZ for New Zealand content?
Using Creative Commons licenses
could help your creations
reach more people.
Maybe you want to connect
with others across the globe
and take turns at improving a rapport.
Or maybe you just want to have fun
remixing someone else's work.
Whatever reason you
have to share your work,
you'll find there are
scientists, educators, companies,
and public agencies who
are using Creative Commons.
By opening up permission,
just imagine how much we can achieve.
Collaborating on what we hold in common,
being open about big decisions,
and finding solutions in
the spaces between us.
Let's work together,
confidently and legally.
It's good to share with Creative Commons.