[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:19.74,0:00:21.91,Default,,0000,0000,0000,,How many of you woke up this morning
Dialogue: 0,0:00:21.91,0:00:25.37,Default,,0000,0000,0000,,and consciously thought\Nof your personal brand
Dialogue: 0,0:00:25.37,0:00:28.68,Default,,0000,0000,0000,,or coming here and making\Na great first impression?
Dialogue: 0,0:00:29.59,0:00:30.94,Default,,0000,0000,0000,,Anyone?
Dialogue: 0,0:00:30.94,0:00:32.57,Default,,0000,0000,0000,,I didn't think so.
Dialogue: 0,0:00:32.57,0:00:34.33,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:34.33,0:00:37.24,Default,,0000,0000,0000,,OK, you know that time\Nwhen you're lying in your bed,
Dialogue: 0,0:00:37.24,0:00:40.14,Default,,0000,0000,0000,,it's early morning,\Nit's still dark outside.
Dialogue: 0,0:00:40.14,0:00:42.71,Default,,0000,0000,0000,,In fact you shouldn't even be awake.
Dialogue: 0,0:00:42.71,0:00:44.33,Default,,0000,0000,0000,,But guess what? You are.
Dialogue: 0,0:00:44.60,0:00:49.34,Default,,0000,0000,0000,,You probably have a job interview\Nor a big exam, and it's making you nervous
Dialogue: 0,0:00:49.34,0:00:52.60,Default,,0000,0000,0000,,and your heart's racing\Njust that little bit faster,
Dialogue: 0,0:00:52.60,0:00:57.31,Default,,0000,0000,0000,,and you know that any minute now\Nthat alarm clock to going off violently
Dialogue: 0,0:00:57.31,0:00:59.52,Default,,0000,0000,0000,,next to your bed, right?
Dialogue: 0,0:00:59.98,0:01:04.53,Default,,0000,0000,0000,,And guess what; reality sets in,\Nand you can't escape the day.
Dialogue: 0,0:01:06.28,0:01:08.36,Default,,0000,0000,0000,,Many years ago\Nin the beginning of my career
Dialogue: 0,0:01:08.36,0:01:11.77,Default,,0000,0000,0000,,I found myself lying in my bed\Ncomfortable, warm, and safe
Dialogue: 0,0:01:11.77,0:01:15.24,Default,,0000,0000,0000,,but knowing that I had\Na big day ahead of me.
Dialogue: 0,0:01:16.12,0:01:19.11,Default,,0000,0000,0000,,I had my first marketing strategy review.
Dialogue: 0,0:01:20.06,0:01:22.07,Default,,0000,0000,0000,,And what made it worse?
Dialogue: 0,0:01:22.07,0:01:27.31,Default,,0000,0000,0000,,I was presenting to an international team\Nof very senior executives.
Dialogue: 0,0:01:28.34,0:01:29.88,Default,,0000,0000,0000,,And guess what?
Dialogue: 0,0:01:29.88,0:01:35.25,Default,,0000,0000,0000,,They're smart, they're hard\Nto please, and fast to decide.
Dialogue: 0,0:01:36.43,0:01:38.06,Default,,0000,0000,0000,,So as I'm getting ready,
Dialogue: 0,0:01:38.06,0:01:42.45,Default,,0000,0000,0000,,I realize, not only do I have to tell\Nthis compelling story today,
Dialogue: 0,0:01:42.45,0:01:46.13,Default,,0000,0000,0000,,but I have to look the part, professional.
Dialogue: 0,0:01:47.48,0:01:51.32,Default,,0000,0000,0000,,So I grab one of, what I call,\Nmy power suit,
Dialogue: 0,0:01:51.32,0:01:56.17,Default,,0000,0000,0000,,and no, it doesn't have a cape,\Nor spurt out pixie dust,
Dialogue: 0,0:01:56.17,0:01:58.85,Default,,0000,0000,0000,,it just looks good.
Dialogue: 0,0:01:58.85,0:02:03.86,Default,,0000,0000,0000,,So, I'm in my power suit,\Nand I get in the driver's seat of my car,
Dialogue: 0,0:02:03.86,0:02:08.76,Default,,0000,0000,0000,,and I drive to the office\Nsilently rehearsing my opening comments.
Dialogue: 0,0:02:10.22,0:02:15.49,Default,,0000,0000,0000,,Now here's the deal; I decide to get\Nto that conference room 30 minutes early.
Dialogue: 0,0:02:16.05,0:02:18.12,Default,,0000,0000,0000,,Do you want to know why?
Dialogue: 0,0:02:18.12,0:02:20.88,Default,,0000,0000,0000,,Not because I just want\Nto be on time and prompt,
Dialogue: 0,0:02:20.88,0:02:22.62,Default,,0000,0000,0000,,it's a little bit smarter than that;
Dialogue: 0,0:02:22.62,0:02:24.31,Default,,0000,0000,0000,,I want to gauge the room.
Dialogue: 0,0:02:24.31,0:02:27.51,Default,,0000,0000,0000,,I want to observe the body language,\N
Dialogue: 0,0:02:27.51,0:02:30.57,Default,,0000,0000,0000,,and I want to get a sense\Nof the mood in the room,
Dialogue: 0,0:02:31.53,0:02:35.35,Default,,0000,0000,0000,,so if necessary I can adjust my delivery
Dialogue: 0,0:02:35.88,0:02:39.13,Default,,0000,0000,0000,,because I'm not the only one\Nthat's been presenting that day.
Dialogue: 0,0:02:41.44,0:02:44.42,Default,,0000,0000,0000,,The agenda moves on, it's my turn.
Dialogue: 0,0:02:44.42,0:02:49.23,Default,,0000,0000,0000,,I walk into this room holding my head\Nup high, up to the presenters table.
Dialogue: 0,0:02:49.97,0:02:52.60,Default,,0000,0000,0000,,Even though my nerves are killing me,
Dialogue: 0,0:02:52.60,0:02:55.73,Default,,0000,0000,0000,,the palms of my hands are even\Ngetting a little bit clammy,
Dialogue: 0,0:02:55.73,0:02:57.81,Default,,0000,0000,0000,,but you don't show anyone, right?
Dialogue: 0,0:02:57.81,0:03:00.45,Default,,0000,0000,0000,,You just keep it together,\Nthose shoulders are straight,
Dialogue: 0,0:03:00.45,0:03:04.08,Default,,0000,0000,0000,,and I walk in, and I present everyone\Nwith this warm welcoming smile.
Dialogue: 0,0:03:05.07,0:03:06.77,Default,,0000,0000,0000,,I'm still keeping my shoulders back
Dialogue: 0,0:03:06.77,0:03:09.05,Default,,0000,0000,0000,,because you want to have that power pose.
Dialogue: 0,0:03:09.05,0:03:13.65,Default,,0000,0000,0000,,And I deliberately make eye contact\Nwith the executive panel in front of me
Dialogue: 0,0:03:13.65,0:03:16.00,Default,,0000,0000,0000,,that I'm about to present to.
Dialogue: 0,0:03:17.38,0:03:21.71,Default,,0000,0000,0000,,And I begin my opening comments,\Nlooking at them straight in the eye
Dialogue: 0,0:03:21.71,0:03:24.48,Default,,0000,0000,0000,,with confidence\Nbecause I'm going to own this.
Dialogue: 0,0:03:25.27,0:03:26.62,Default,,0000,0000,0000,,Well guess what, it works.
Dialogue: 0,0:03:26.62,0:03:29.45,Default,,0000,0000,0000,,I capture their attention, and I keep it \N
Dialogue: 0,0:03:29.45,0:03:34.07,Default,,0000,0000,0000,,while I tell them about this business\Nproblem and a very creative solution.
Dialogue: 0,0:03:34.07,0:03:39.55,Default,,0000,0000,0000,,Basically all I'm doing is I am telling\Na story that is painting a picture
Dialogue: 0,0:03:39.55,0:03:42.60,Default,,0000,0000,0000,,on the opportunity that I just created.
Dialogue: 0,0:03:44.21,0:03:45.27,Default,,0000,0000,0000,,Well, guess what?
Dialogue: 0,0:03:45.27,0:03:50.19,Default,,0000,0000,0000,,The next thing I know, I'm being promoted\Nand moved to another continent.
Dialogue: 0,0:03:52.63,0:03:54.91,Default,,0000,0000,0000,,So I wanted to share\Nthat brief example with you
Dialogue: 0,0:03:54.91,0:03:58.38,Default,,0000,0000,0000,,because that is how impactful\Nand how powerful
Dialogue: 0,0:03:58.38,0:04:01.93,Default,,0000,0000,0000,,making that first great impression can be.
Dialogue: 0,0:04:02.76,0:04:05.25,Default,,0000,0000,0000,,If I mess that up who knows.
Dialogue: 0,0:04:05.25,0:04:07.20,Default,,0000,0000,0000,,You don't get a second chance.
Dialogue: 0,0:04:09.11,0:04:13.32,Default,,0000,0000,0000,,And under a few seconds,\Npeople will make observations
Dialogue: 0,0:04:13.32,0:04:17.08,Default,,0000,0000,0000,,about other people, situations,\Nor environments,
Dialogue: 0,0:04:17.66,0:04:21.32,Default,,0000,0000,0000,,and turn those observations into opinions.
Dialogue: 0,0:04:22.02,0:04:23.68,Default,,0000,0000,0000,,And we do it so quickly.
Dialogue: 0,0:04:24.84,0:04:28.15,Default,,0000,0000,0000,,Then you add to it the pace\Nat which technology is evolving.
Dialogue: 0,0:04:28.15,0:04:29.92,Default,,0000,0000,0000,,It's absolutely incredible.
Dialogue: 0,0:04:29.92,0:04:31.92,Default,,0000,0000,0000,,I just mention the words "social media,"\N
Dialogue: 0,0:04:31.92,0:04:34.09,Default,,0000,0000,0000,,and I'm sure I'll get\Na smile from all of you.
Dialogue: 0,0:04:34.09,0:04:37.35,Default,,0000,0000,0000,,Social media has given you\Na new platform to promote yourself
Dialogue: 0,0:04:37.35,0:04:39.22,Default,,0000,0000,0000,,and represent yourself.
Dialogue: 0,0:04:39.22,0:04:40.86,Default,,0000,0000,0000,,And you'll agree with me
Dialogue: 0,0:04:40.86,0:04:43.92,Default,,0000,0000,0000,,that there's pretty much an app\Nfor anything out there, right?
Dialogue: 0,0:04:45.20,0:04:50.56,Default,,0000,0000,0000,,Here's what you won't be able to order\Nonline or download via an app today:
Dialogue: 0,0:04:51.23,0:04:52.28,Default,,0000,0000,0000,,your image,
Dialogue: 0,0:04:53.65,0:04:55.14,Default,,0000,0000,0000,,your personal brand,
Dialogue: 0,0:04:56.09,0:05:00.09,Default,,0000,0000,0000,,and your ability to correctly apply\Nprofessional etiquette
Dialogue: 0,0:05:00.09,0:05:01.66,Default,,0000,0000,0000,,in the work environment.
Dialogue: 0,0:05:02.76,0:05:04.45,Default,,0000,0000,0000,,So guess what?
Dialogue: 0,0:05:04.45,0:05:08.85,Default,,0000,0000,0000,,For the next few minutes I'm as close\Nas you're going to get to that app.
Dialogue: 0,0:05:09.45,0:05:12.71,Default,,0000,0000,0000,,So put your phones down,\Nstart to download now.
Dialogue: 0,0:05:13.60,0:05:15.66,Default,,0000,0000,0000,,And here's the reason:\NFor the last 25 years
Dialogue: 0,0:05:15.66,0:05:18.22,Default,,0000,0000,0000,,I've built relationships across the globe.
Dialogue: 0,0:05:18.22,0:05:22.66,Default,,0000,0000,0000,,And to do that well, I had to really \Nconsciously develop my social smarts,
Dialogue: 0,0:05:22.66,0:05:26.72,Default,,0000,0000,0000,,I had to develop the ability\Nto create these great first impressions,
Dialogue: 0,0:05:26.72,0:05:30.39,Default,,0000,0000,0000,,and most importantly,\Nto build my personal brand.
Dialogue: 0,0:05:31.75,0:05:35.03,Default,,0000,0000,0000,,Today I run seminars,\Nand I think I've got the best job
Dialogue: 0,0:05:35.03,0:05:38.75,Default,,0000,0000,0000,,because I work with people and help\Nthem identify what their brand is,
Dialogue: 0,0:05:38.75,0:05:40.73,Default,,0000,0000,0000,,by, not only by what they do
Dialogue: 0,0:05:41.65,0:05:43.99,Default,,0000,0000,0000,,but why they do it,\Nand why it matters to them.
Dialogue: 0,0:05:43.99,0:05:45.15,Default,,0000,0000,0000,,When you need to show up
Dialogue: 0,0:05:45.15,0:05:48.11,Default,,0000,0000,0000,,I'll help you bring the best version\Nof you that you can.
Dialogue: 0,0:05:48.82,0:05:53.12,Default,,0000,0000,0000,,You know this, building trust-based\Nrelationships today doesn't happen
Dialogue: 0,0:05:53.12,0:05:55.01,Default,,0000,0000,0000,,by the click of a button.
Dialogue: 0,0:05:55.62,0:05:58.98,Default,,0000,0000,0000,,It is a process that requires\Nhuman interaction,
Dialogue: 0,0:06:00.06,0:06:02.37,Default,,0000,0000,0000,,authentic human interaction.
Dialogue: 0,0:06:02.92,0:06:04.44,Default,,0000,0000,0000,,And you'll agree with me,
Dialogue: 0,0:06:04.44,0:06:09.57,Default,,0000,0000,0000,,relationships both in your personal\Nand professional life take a lot of work.
Dialogue: 0,0:06:11.38,0:06:16.61,Default,,0000,0000,0000,,So here's the thing; the way you show up,\Nthe image you project,
Dialogue: 0,0:06:18.37,0:06:22.81,Default,,0000,0000,0000,,the first impression you create\Nwill ultimately inform people
Dialogue: 0,0:06:22.81,0:06:24.67,Default,,0000,0000,0000,,how you want to be treated.
Dialogue: 0,0:06:25.41,0:06:27.69,Default,,0000,0000,0000,,Because they're going to look\Nat the non-verbals:
Dialogue: 0,0:06:27.69,0:06:30.79,Default,,0000,0000,0000,,What's your body language, your attire?
Dialogue: 0,0:06:30.79,0:06:32.97,Default,,0000,0000,0000,,Do you have eye-contact, \Nor the lack thereof?
Dialogue: 0,0:06:32.97,0:06:34.43,Default,,0000,0000,0000,,Are you really listening?
Dialogue: 0,0:06:34.43,0:06:36.21,Default,,0000,0000,0000,,The tone of your voice.
Dialogue: 0,0:06:37.31,0:06:40.15,Default,,0000,0000,0000,,So you're probably sitting there\Nin your seats going,
Dialogue: 0,0:06:40.15,0:06:44.03,Default,,0000,0000,0000,,"That's not completely fair.\NSo, people think about all of these?"
Dialogue: 0,0:06:44.05,0:06:45.62,Default,,0000,0000,0000,,Well yeah, they do.
Dialogue: 0,0:06:45.62,0:06:48.94,Default,,0000,0000,0000,,You know how the old adage goes, right?\N"Judging a book by its cover"?
Dialogue: 0,0:06:49.07,0:06:52.68,Default,,0000,0000,0000,,Well, guess what; we all do it,\Nit's human nature, and the reason being
Dialogue: 0,0:06:52.68,0:06:57.34,Default,,0000,0000,0000,,is our brains, our imaginations,\Nfirst of all, are so powerful.
Dialogue: 0,0:06:57.77,0:07:02.57,Default,,0000,0000,0000,,Our brains are filled with data points\Nthat become these preferences
Dialogue: 0,0:07:02.57,0:07:06.99,Default,,0000,0000,0000,,for how we perceive others\Nin that first encounter.
Dialogue: 0,0:07:08.14,0:07:10.85,Default,,0000,0000,0000,,Think about the minute\Nyou first fell in love.
Dialogue: 0,0:07:11.60,0:07:13.56,Default,,0000,0000,0000,,That was your preference.
Dialogue: 0,0:07:14.22,0:07:16.68,Default,,0000,0000,0000,,It's incredible, as humans we will take
Dialogue: 0,0:07:16.68,0:07:17.72,Default,,0000,0000,0000,,an image,
Dialogue: 0,0:07:18.27,0:07:19.17,Default,,0000,0000,0000,,an object,
Dialogue: 0,0:07:19.70,0:07:20.52,Default,,0000,0000,0000,,a situation,
Dialogue: 0,0:07:21.42,0:07:23.100,Default,,0000,0000,0000,,and we will start to fill in the blanks\N
Dialogue: 0,0:07:24.58,0:07:28.21,Default,,0000,0000,0000,,based on what we see, what we don't see,
Dialogue: 0,0:07:28.97,0:07:32.19,Default,,0000,0000,0000,,or guess what, what you want to see.
Dialogue: 0,0:07:33.48,0:07:35.43,Default,,0000,0000,0000,,It's human nature; we all do it.
Dialogue: 0,0:07:35.94,0:07:37.24,Default,,0000,0000,0000,,So okay, you get it right?
Dialogue: 0,0:07:37.24,0:07:38.44,Default,,0000,0000,0000,,First impressions matter.
Dialogue: 0,0:07:38.44,0:07:41.88,Default,,0000,0000,0000,,But so does your personal brand,\Nand that matters even more.
Dialogue: 0,0:07:42.27,0:07:44.07,Default,,0000,0000,0000,,So what do I mean by personal brand?
Dialogue: 0,0:07:44.07,0:07:46.03,Default,,0000,0000,0000,,Well, I'm a brand.
Dialogue: 0,0:07:46.49,0:07:48.31,Default,,0000,0000,0000,,You're a brand.
Dialogue: 0,0:07:48.31,0:07:51.43,Default,,0000,0000,0000,,Collectively in this room we are a brand
Dialogue: 0,0:07:52.01,0:07:54.70,Default,,0000,0000,0000,,whether you are consciously\Nbuilding it or not.
Dialogue: 0,0:07:55.55,0:08:00.91,Default,,0000,0000,0000,,In this case, your personal brand -\Nthink about it - it's the intellectual,
Dialogue: 0,0:08:00.91,0:08:05.84,Default,,0000,0000,0000,,visual, and emotional impression\Npeople have when they think of you.
Dialogue: 0,0:08:06.69,0:08:10.78,Default,,0000,0000,0000,,That would be their summary\Nof you in their mind,
Dialogue: 0,0:08:11.49,0:08:14.16,Default,,0000,0000,0000,,in an unspoken instance.
Dialogue: 0,0:08:17.20,0:08:21.51,Default,,0000,0000,0000,,Now, your personal brand can\Nbe so powerful and impactful;
Dialogue: 0,0:08:22.12,0:08:26.85,Default,,0000,0000,0000,,it can sell you, differentiate you,\Nand set you apart from others.
Dialogue: 0,0:08:29.81,0:08:31.36,Default,,0000,0000,0000,,But you need to ask yourself:
Dialogue: 0,0:08:31.36,0:08:33.75,Default,,0000,0000,0000,,is the personal brand\Nthat I have right now today
Dialogue: 0,0:08:33.75,0:08:36.80,Default,,0000,0000,0000,,the most accurate\Nand impactful one for me?
Dialogue: 0,0:08:38.27,0:08:42.75,Default,,0000,0000,0000,,See, here's the thing; we can all - \Nyou can do it, I can do it -
Dialogue: 0,0:08:42.75,0:08:48.13,Default,,0000,0000,0000,,we can all fake those first few seconds\Nof that first impression, right?
Dialogue: 0,0:08:48.13,0:08:50.56,Default,,0000,0000,0000,,We all know how to show up well\Nwhen we want to.
Dialogue: 0,0:08:50.56,0:08:53.58,Default,,0000,0000,0000,,We know how to do that,\Nso you can fake that.
Dialogue: 0,0:08:53.58,0:08:59.18,Default,,0000,0000,0000,,Don't ever fake your personal brand;\Nthat has to be authentic to be accurate.
Dialogue: 0,0:09:01.42,0:09:04.18,Default,,0000,0000,0000,,It's got to be authentic to be accurate.
Dialogue: 0,0:09:04.18,0:09:06.85,Default,,0000,0000,0000,,And in this case you want\Nyour personal brand
Dialogue: 0,0:09:06.85,0:09:09.28,Default,,0000,0000,0000,,to be the result of a sustained effort
Dialogue: 0,0:09:09.28,0:09:12.28,Default,,0000,0000,0000,,to be the very best version\Nof you that you can be.
Dialogue: 0,0:09:13.57,0:09:18.25,Default,,0000,0000,0000,,So, if you're at version 1.0,\Nhow do you get to 1.5 and 2.0 and 2.5
Dialogue: 0,0:09:18.25,0:09:21.47,Default,,0000,0000,0000,,as you grow your career\Nand your personal life?
Dialogue: 0,0:09:21.47,0:09:24.33,Default,,0000,0000,0000,,All experiences that you will gain \Nthroughout your life
Dialogue: 0,0:09:24.33,0:09:26.51,Default,,0000,0000,0000,,is only going to add to your brand.
Dialogue: 0,0:09:27.15,0:09:29.23,Default,,0000,0000,0000,,So where do you start?
Dialogue: 0,0:09:29.23,0:09:32.83,Default,,0000,0000,0000,,Well, I'm sure you've all\Nresearched a project this week,
Dialogue: 0,0:09:32.86,0:09:37.09,Default,,0000,0000,0000,,maybe some of you have\Nresearched a recipe or a book.
Dialogue: 0,0:09:38.38,0:09:42.40,Default,,0000,0000,0000,,But how about you start\Ndoing research on yourself?
Dialogue: 0,0:09:42.77,0:09:45.08,Default,,0000,0000,0000,,I'm going to share with you\Na couple of questions
Dialogue: 0,0:09:45.08,0:09:48.44,Default,,0000,0000,0000,,that you can actually ask yourself\Nand start writing these answers down
Dialogue: 0,0:09:48.44,0:09:50.01,Default,,0000,0000,0000,,because they will be very leading
Dialogue: 0,0:09:50.01,0:09:53.41,Default,,0000,0000,0000,,into helping you identify\Nyour personal brand.
Dialogue: 0,0:09:53.41,0:09:56.35,Default,,0000,0000,0000,,And it's only a subset\Nof what we can really dive into,
Dialogue: 0,0:09:56.35,0:09:58.55,Default,,0000,0000,0000,,but I think you'll get my point.
Dialogue: 0,0:09:58.55,0:10:01.01,Default,,0000,0000,0000,,So start with you first.
Dialogue: 0,0:10:01.01,0:10:03.67,Default,,0000,0000,0000,,And it's easy to say,\N"What are you passionate about?"
Dialogue: 0,0:10:03.67,0:10:06.10,Default,,0000,0000,0000,,"I love red cars," well, no.\NThat's not it.
Dialogue: 0,0:10:06.10,0:10:10.86,Default,,0000,0000,0000,,What are you really passionate about?\NWhat do you love doing the most?
Dialogue: 0,0:10:10.86,0:10:14.29,Default,,0000,0000,0000,,Think about that, because sometimes\Nit's not that easy to answer
Dialogue: 0,0:10:14.29,0:10:18.43,Default,,0000,0000,0000,,when you really think about what you\Nwant to be passionate about in life.
Dialogue: 0,0:10:18.43,0:10:22.64,Default,,0000,0000,0000,,And then start thinking about\Nwhat are your strongest attributes.
Dialogue: 0,0:10:23.54,0:10:25.28,Default,,0000,0000,0000,,What sets you apart?
Dialogue: 0,0:10:25.93,0:10:27.33,Default,,0000,0000,0000,,What do you rock at?
Dialogue: 0,0:10:28.23,0:10:32.67,Default,,0000,0000,0000,,If I were to ask you to summarize you\Nin a little two minute story for me,
Dialogue: 0,0:10:32.67,0:10:34.19,Default,,0000,0000,0000,,what would you say?
Dialogue: 0,0:10:37.38,0:10:38.65,Default,,0000,0000,0000,,Think about that.
Dialogue: 0,0:10:40.16,0:10:43.60,Default,,0000,0000,0000,,Now I want you to take a step\Noutside of yourself for a second,
Dialogue: 0,0:10:43.60,0:10:46.09,Default,,0000,0000,0000,,and think about\Nhow others will perceive you.
Dialogue: 0,0:10:48.41,0:10:51.88,Default,,0000,0000,0000,,Do they think you're as good\Nas what you think you're good at?
Dialogue: 0,0:10:51.88,0:10:54.20,Default,,0000,0000,0000,,Do they know what your passions are?
Dialogue: 0,0:10:55.07,0:10:58.71,Default,,0000,0000,0000,,How would they describe you\Nwhen you're not in the room?
Dialogue: 0,0:10:59.91,0:11:03.68,Default,,0000,0000,0000,,How would somebody summarize you\Nif they are referring you
Dialogue: 0,0:11:03.68,0:11:06.20,Default,,0000,0000,0000,,for a job or an opportunity?
Dialogue: 0,0:11:06.88,0:11:08.59,Default,,0000,0000,0000,,What would they say about you?
Dialogue: 0,0:11:08.59,0:11:11.15,Default,,0000,0000,0000,,Think about that: Have you ever \Nthought about that?
Dialogue: 0,0:11:11.15,0:11:13.44,Default,,0000,0000,0000,,So here's what I will implore you to do:
Dialogue: 0,0:11:13.44,0:11:14.91,Default,,0000,0000,0000,,Go and seek the feedback
Dialogue: 0,0:11:14.91,0:11:18.58,Default,,0000,0000,0000,,from family, friends, work colleagues,\Npeople around you that know you,
Dialogue: 0,0:11:18.99,0:11:22.12,Default,,0000,0000,0000,,and ask them to tell you\Nhow they would describe you.
Dialogue: 0,0:11:22.12,0:11:26.58,Default,,0000,0000,0000,,That should give you a good summation\Nof what your current brand is.
Dialogue: 0,0:11:28.29,0:11:31.61,Default,,0000,0000,0000,,So you think about those questions,\Nyou write those answers down,
Dialogue: 0,0:11:31.61,0:11:34.71,Default,,0000,0000,0000,,and you start describing yourself\Nas an own brand.
Dialogue: 0,0:11:34.71,0:11:38.25,Default,,0000,0000,0000,,You have to start doing this,\Nyou have to start living it.
Dialogue: 0,0:11:38.25,0:11:41.56,Default,,0000,0000,0000,,And I mean really living it\Nbecause the more you practice,
Dialogue: 0,0:11:41.56,0:11:45.48,Default,,0000,0000,0000,,the better your ability is going\Nto get to tell your story.
Dialogue: 0,0:11:46.30,0:11:48.89,Default,,0000,0000,0000,,You got to be able to tell your story.
Dialogue: 0,0:11:49.51,0:11:55.12,Default,,0000,0000,0000,,But here's a word of caution:\NI mentioned social media earlier?
Dialogue: 0,0:11:56.28,0:11:59.92,Default,,0000,0000,0000,,Please be consistent\Nacross all your social media profiles
Dialogue: 0,0:11:59.92,0:12:03.14,Default,,0000,0000,0000,,in how you articulate you and your brand.
Dialogue: 0,0:12:03.14,0:12:05.92,Default,,0000,0000,0000,,Do not work on a professional brand
Dialogue: 0,0:12:05.92,0:12:10.33,Default,,0000,0000,0000,,and have your social media accounts\Ndemonstrate something different.
Dialogue: 0,0:12:10.33,0:12:12.62,Default,,0000,0000,0000,,I think you know what I mean. Right?
Dialogue: 0,0:12:12.62,0:12:17.65,Default,,0000,0000,0000,,I say you are what you post.
Dialogue: 0,0:12:20.29,0:12:21.35,Default,,0000,0000,0000,,Be careful.
Dialogue: 0,0:12:21.35,0:12:22.31,Default,,0000,0000,0000,,Be smart.
Dialogue: 0,0:12:22.31,0:12:23.03,Default,,0000,0000,0000,,Think.
Dialogue: 0,0:12:23.03,0:12:25.86,Default,,0000,0000,0000,,And if you have any doubts,\Ndon't hit that button.
Dialogue: 0,0:12:25.86,0:12:27.19,Default,,0000,0000,0000,,Don't post it.
Dialogue: 0,0:12:27.19,0:12:31.56,Default,,0000,0000,0000,,Think about it, but make sure,\Nplease, across all these platforms -
Dialogue: 0,0:12:31.56,0:12:33.85,Default,,0000,0000,0000,,and we have so many\Nsocial media platforms -
Dialogue: 0,0:12:33.85,0:12:35.58,Default,,0000,0000,0000,,that you have a consistent profile.
Dialogue: 0,0:12:35.58,0:12:41.20,Default,,0000,0000,0000,,Your profile should very briefly describe\Nyou and peak people's interest.
Dialogue: 0,0:12:42.69,0:12:44.44,Default,,0000,0000,0000,,And then the hard work starts
Dialogue: 0,0:12:44.44,0:12:47.21,Default,,0000,0000,0000,,because now you have to start\Nnurturing networks around you
Dialogue: 0,0:12:47.21,0:12:50.05,Default,,0000,0000,0000,,that are going to be\Ninfluential in your life.
Dialogue: 0,0:12:50.05,0:12:51.83,Default,,0000,0000,0000,,And people are going to refer to you, \N
Dialogue: 0,0:12:51.83,0:12:54.71,Default,,0000,0000,0000,,because your brand is going\Nto become your trademark,
Dialogue: 0,0:12:56.39,0:13:00.13,Default,,0000,0000,0000,,and people will refer to you\Nbased on what your brand entails.
Dialogue: 0,0:13:00.13,0:13:03.90,Default,,0000,0000,0000,,So take some time and assess\Nwhere you are with your current brand
Dialogue: 0,0:13:03.90,0:13:06.96,Default,,0000,0000,0000,,and start thinking of ways\Nthat you can make it better.
Dialogue: 0,0:13:08.53,0:13:10.05,Default,,0000,0000,0000,,So now it's your turn.
Dialogue: 0,0:13:10.05,0:13:14.64,Default,,0000,0000,0000,,If ever you find yourself in a situation\Nlike I did, and I'm positive you will.
Dialogue: 0,0:13:15.36,0:13:20.88,Default,,0000,0000,0000,,Make sure to take that deep breathe,\Nobserve the environment around you first.
Dialogue: 0,0:13:21.86,0:13:24.58,Default,,0000,0000,0000,,Raise that conscious\Nawareness of yourself:
Dialogue: 0,0:13:24.58,0:13:27.26,Default,,0000,0000,0000,,social and situational smarts.
Dialogue: 0,0:13:27.26,0:13:31.66,Default,,0000,0000,0000,,And when you need to show up,\Nmake a great impression.
Dialogue: 0,0:13:32.99,0:13:37.19,Default,,0000,0000,0000,,Be able to articulate your brand\Nbased on experiences.
Dialogue: 0,0:13:37.76,0:13:42.85,Default,,0000,0000,0000,,And here's the thing;\Nlife is just a series of moments.
Dialogue: 0,0:13:44.44,0:13:46.42,Default,,0000,0000,0000,,Here's what I ask of you.
Dialogue: 0,0:13:46.42,0:13:50.75,Default,,0000,0000,0000,,Show up well, build a brand\Nthat is authentically you.
Dialogue: 0,0:13:51.98,0:13:57.19,Default,,0000,0000,0000,,If you do that, you can make\Nevery moment count.
Dialogue: 0,0:13:58.62,0:13:59.39,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:59.39,0:14:01.86,Default,,0000,0000,0000,,(Applause)