[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.38,0:00:06.88,Default,,0000,0000,0000,,♪[Jazz music]♪
Dialogue: 0,0:00:06.88,0:00:09.42,Default,,0000,0000,0000,,So yeah, being one of the first
Dialogue: 0,0:00:09.42,0:00:14.40,Default,,0000,0000,0000,,net culture or computers in society writers
Dialogue: 0,0:00:14.40,0:00:19.06,Default,,0000,0000,0000,,was, strategically, a poor move for me.
Dialogue: 0,0:00:19.76,0:00:22.18,Default,,0000,0000,0000,,And I'm living proof, though, \Nyou can still survive it,
Dialogue: 0,0:00:22.18,0:00:26.98,Default,,0000,0000,0000,,if you can get through it somehow, \Nby answering e-mail more slowly
Dialogue: 0,0:00:29.14,0:00:29.97,Default,,0000,0000,0000,,It's funny,
Dialogue: 0,0:00:30.42,0:00:33.12,Default,,0000,0000,0000,,I wrote some notes because I thought \NI should be responsible,
Dialogue: 0,0:00:33.12,0:00:35.59,Default,,0000,0000,0000,,because you guys are real computer studies,
Dialogue: 0,0:00:35.59,0:00:38.44,Default,,0000,0000,0000,,computer science people,\Nas opposed to just,
Dialogue: 0,0:00:38.82,0:00:39.86,Default,,0000,0000,0000,,you know,
Dialogue: 0,0:00:39.86,0:00:44.79,Default,,0000,0000,0000,,your average,\Ndigitally illiterate audience.
Dialogue: 0,0:00:45.74,0:00:50.06,Default,,0000,0000,0000,,So I don't really need to make the case\N- I probably don't -
Dialogue: 0,0:00:50.06,0:00:54.38,Default,,0000,0000,0000,,on why learning something about \Ndigital technology is a smart thing,
Dialogue: 0,0:00:54.38,0:00:57.33,Default,,0000,0000,0000,,because you guys have already\Nmade that choice.
Dialogue: 0,0:00:58.91,0:01:02.66,Default,,0000,0000,0000,,But something that occurred to me \Non the way here, actually,
Dialogue: 0,0:01:02.66,0:01:06.42,Default,,0000,0000,0000,,that you might not realize as young people
Dialogue: 0,0:01:06.42,0:01:08.98,Default,,0000,0000,0000,,if you don't mind being called that
Dialogue: 0,0:01:10.80,0:01:13.58,Default,,0000,0000,0000,,...is that it's very hard to get
Dialogue: 0,0:01:13.58,0:01:19.46,Default,,0000,0000,0000,,an accurate sense of the biases \Nof the digital media environment...
Dialogue: 0,0:01:19.46,0:01:23.10,Default,,0000,0000,0000,,...when you've been raised inside it.
Dialogue: 0,0:01:23.10,0:01:28.69,Default,,0000,0000,0000,,In other words, what I want \Nto suggest to you is that
Dialogue: 0,0:01:28.69,0:01:34.91,Default,,0000,0000,0000,,those of us who are old enough to have \Nexperienced and consciously experienced
Dialogue: 0,0:01:34.91,0:01:41.57,Default,,0000,0000,0000,,the shift from a pre-digital media \Nenvironment to a digital media environment
Dialogue: 0,0:01:41.57,0:01:43.12,Default,,0000,0000,0000,,actually
Dialogue: 0,0:01:43.66,0:01:47.46,Default,,0000,0000,0000,,understand something or sense something\Nor experience something
Dialogue: 0,0:01:47.46,0:01:50.73,Default,,0000,0000,0000,,\Nabout the biases of digital technology
Dialogue: 0,0:01:50.73,0:01:55.61,Default,,0000,0000,0000,,that is relatively difficult for those \Nof you who have been raised
Dialogue: 0,0:01:55.61,0:01:58.50,Default,,0000,0000,0000,,with digital technology to get.
Dialogue: 0,0:01:58.50,0:02:02.19,Default,,0000,0000,0000,,Right now this is the opposite argument \NI made through most of my career.
Dialogue: 0,0:02:02.19,0:02:06.44,Default,,0000,0000,0000,,In 1995, I wrote a book called, \NPlaying the Future, where I argued that,
Dialogue: 0,0:02:06.44,0:02:08.19,Default,,0000,0000,0000,,"Don't worry, you grown ups!\N
Dialogue: 0,0:02:08.19,0:02:10.71,Default,,0000,0000,0000,,Digital technology is coming \Nand you feel overwhelmed.
Dialogue: 0,0:02:10.71,0:02:15.05,Default,,0000,0000,0000,,But you guys are digital immigrants \Nwhereas kids are digital natives.
Dialogue: 0,0:02:15.05,0:02:18.56,Default,,0000,0000,0000,,So you'll speak the language like \Nan immigrant, they'll speak like a native.
Dialogue: 0,0:02:18.56,0:02:21.49,Default,,0000,0000,0000,,You're always going to feel \Nslightly out of place and unsure,
Dialogue: 0,0:02:21.49,0:02:24.19,Default,,0000,0000,0000,,and every time you have a hypertext link,
Dialogue: 0,0:02:24.19,0:02:27.26,Default,,0000,0000,0000,,you're gonna be a disoriented \Nbecause we're not used to that,
Dialogue: 0,0:02:27.26,0:02:29.51,Default,,0000,0000,0000,,whereas kids are going to experience \Nthat very naturally.
Dialogue: 0,0:02:29.51,0:02:33.16,Default,,0000,0000,0000,,That what looks disjointed to us, \Nwill be a natural terrain for them.
Dialogue: 0,0:02:33.16,0:02:37.06,Default,,0000,0000,0000,,And they will have command, \Ndon't worry, the kids are alright."
Dialogue: 0,0:02:37.06,0:02:42.42,Default,,0000,0000,0000,,But as I've grown older, and \Nas I've watched where cyberspace has gone,
Dialogue: 0,0:02:42.42,0:02:45.49,Default,,0000,0000,0000,,and where our culture has gone, or hasn't,
Dialogue: 0,0:02:46.16,0:02:51.73,Default,,0000,0000,0000,,I realize that some of my elders were \Nactually more right about this than I was.
Dialogue: 0,0:02:51.73,0:02:53.24,Default,,0000,0000,0000,,And in reading all the
Dialogue: 0,0:02:53.24,0:02:56.55,Default,,0000,0000,0000,,finally catching up \Nwith who I was supposed to read,
Dialogue: 0,0:02:56.55,0:03:01.02,Default,,0000,0000,0000,,when I was younger, McCluen and Ong, \Nand all the great media theorists.
Dialogue: 0,0:03:01.02,0:03:05.07,Default,,0000,0000,0000,,I would read about the digital or\Nthe media environments,
Dialogue: 0,0:03:05.07,0:03:07.43,Default,,0000,0000,0000,,and this notion that McCluen had that,
Dialogue: 0,0:03:07.43,0:03:12.39,Default,,0000,0000,0000,,if you ask a fish about water he wouldn't \Nbe able to tell you what it is, right?
Dialogue: 0,0:03:12.39,0:03:17.98,Default,,0000,0000,0000,,Because the fish is swimming in the water.\NThe fish not aware of the water.
Dialogue: 0,0:03:17.98,0:03:20.63,Default,,0000,0000,0000,,If you ask someone who is raised \Nin a television environment,
Dialogue: 0,0:03:20.63,0:03:22.66,Default,,0000,0000,0000,,"Oh, what about the impact of television \Non you?"
Dialogue: 0,0:03:22.66,0:03:24.88,Default,,0000,0000,0000,,You can't say it because you're living \Nin it.
Dialogue: 0,0:03:24.88,0:03:27.57,Default,,0000,0000,0000,,You're living in that media environment.
Dialogue: 0,0:03:28.64,0:03:31.72,Default,,0000,0000,0000,,Likewise, those of us who are living in \Na digital media environment,
Dialogue: 0,0:03:31.72,0:03:35.56,Default,,0000,0000,0000,,it's very difficult for us \Nto parse its effect,
Dialogue: 0,0:03:35.56,0:03:38.68,Default,,0000,0000,0000,,for us to feel what it is
Dialogue: 0,0:03:38.68,0:03:42.28,Default,,0000,0000,0000,,for us to understand the difference \Nbetween
Dialogue: 0,0:03:43.41,0:03:45.28,Default,,0000,0000,0000,,what it is to be a human being
Dialogue: 0,0:03:45.28,0:03:49.57,Default,,0000,0000,0000,,and what it is to be a digital being.
Dialogue: 0,0:03:50.17,0:03:50.90,Default,,0000,0000,0000,,And
Dialogue: 0,0:03:53.08,0:03:58.56,Default,,0000,0000,0000,,being able to parse it, though, \Nbeing able to begin to look at that
Dialogue: 0,0:03:58.56,0:04:03.21,Default,,0000,0000,0000,,What Norbert Weinert used to call,
Dialogue: 0,0:04:03.21,0:04:04.51,Default,,0000,0000,0000,,"the human use of human beings."
Dialogue: 0,0:04:04.51,0:04:07.51,Default,,0000,0000,0000,,He was one of the first people to talk \Nabout cybernetics
Dialogue: 0,0:04:07.51,0:04:10.22,Default,,0000,0000,0000,,I think he invented the word, actually, \Nback when, cybernetics.
Dialogue: 0,0:04:10.22,0:04:12.94,Default,,0000,0000,0000,,Even though it got stolen.
Dialogue: 0,0:04:12.62,0:04:18.75,Default,,0000,0000,0000,,He was really looking at as we develop a computer environment, how will we recognize what is the difference between humans and the machines that we're in?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,How will we understand how to create a human, or a humanity-encouraging, digital media environment?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now the reason why I think this is important is because most of my peers strongly disagree with this sentiment
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Most of my peers, and call them the sort of, the Negroponte, Kevin Kelley, Wired Magazine, Chris Anderson,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,all the way to Ray Kurzwhile on that spectrum, Clay Shirkey - there's this sense, this sort of letter ripped sense about technology
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that's uncomfortably consonant with corporate capitalism, but that's another story
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That human beings are merely one stage in information's inevitable evolution towards greater states of complexity, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And they tell this very compelling story about the beginning of time all the way through now.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That matter has been groping toward greater states of complexity, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That we had atoms became molecules, and molecules became, you know, sort of these weird pre-proto-life things which became cells
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And now we have this whole life thing that happened
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And life got very complex through evolution
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And we had people
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And people built machines, and machines are just sort of in that big, blue, overtake humanity moment,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and when they do, then machines, our computers, our networks will be the real host for the evolution of information
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we human beings can tend to those machines, or, at best, upload our consciousness
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and then they will continue that journey for us
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know, and each one has a different metaphor for explaining it
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know, whether it's Kevin talking about what technology wants, right? What technology wants, like it really wants.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Not, it's not bias towards something, but it wants something, we've made this thing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Just as God made people, people made technology, and this child will go on wanting something.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Or Ray Kurzwhile who will talk about the singularity, which I'm sure you've all read or heard about, even on, you know,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you can find out about it in Vice Magazine or anything, at this point
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know, the idea that technology reaches this point of, not self-consciousness or self-awareness necessarily, but it just surpasses us
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It becomes this thing and can keep going.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a... I don't know... for me it's a discomforting view of humanity
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but it's also, I would argue, an incorrect one, you know?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's one that is - it's one that is a result of living unconsciously in a digital media environment
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's one where you let the digital media environment dictate what you are and how you think about the world
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,rather than maintaining some sense of humanity in that.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Alright? So, what's interesting to me as I look at the history of computing, which now we have
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and as we look at computers in society, which is a real thing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I mean, 20 years ago, 10 years ago, when we taught courses like this, it was futurism.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Computers in Society was a course was a course in, "What's it gonna be like someday when people have e-mail?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I mean, there were times, and I'm sure you were in those conversations
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when people like me used to go to a cocktail party or go to a publisher, or explain to a magazine editor.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Someday people are going to have their own computers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They are gonna send messages to eachother using little text editors
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,using, you know, word processors,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they would literally laugh us out of the room.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They did not - they - it seemed so outrageous, that - Or they'd walk around
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,No, you're not gonna have to implant chips in people, they're gonna walk around with phones that are gonna track them everywhere they go
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they're gonna do this voluntarily
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They're gonna give all their information - it's all just - and no one believed us. But, of course that happened.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But, the thing that's interesting to me about computer history, if we're gonna follow it from the history of humanity
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,rather than the history of technology, right? Let's not worry about paper tape to punch cards to tape to discs to hard drives to RAM.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Let's not worry about machine evolution. But you look at the difference in people, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If we look at history as the human story rather than the story of stuff
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,then the interesting thing becomes - the big switch, I think, is the shift from a pre-literate to a literate society, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When we look at the impact of the printing press.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Do we talk about it in terms of, "Oh, look! These rooms filled up with books!"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,No, that's not the part that's interesting.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The part that is interesting is people learned to read
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and then when they learned to read, they had personal interpretations of the Bible, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So we had a Protestant Reformation, with people rebelling against the Church,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So we had the idea of "one man, one vote," because everyone has their own perspective.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It coincided with prospective painting.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It coincided with central banking.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And all of these other, very, analagous human inventions that were all about people having individual perspectives,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"One man, one vote," it led to the Enlightenment, and all this other stuff.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Consumerism, Industrial Era and everything else.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When we look at digital technology I think we have to look at it that way.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In other words, what is the difference between a pre-literate digital society and a post-literate digital society?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know, I'm over arguing for digital literacy. I think digital literacy is inevitable, you know?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I feel like I'm making that - when I, and I, it's my main talk that I do.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's like, you know, "Programmer be programmed!" And I wrote this book, Programmer Be Programmed.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have to learn to program. If you don't learn how to program, you're just swimming blindly in a sea of information.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Kids don't understand the biases of the technologies they use.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know, if you ask a kid what Facebook is for, he'll say Facebook is here to help him make friends.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But we all know Facebook is really not here - it's really here to monetize the social graft and all that.