[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.38,0:00:06.88,Default,,0000,0000,0000,,♪[Jazz music]♪ Dialogue: 0,0:00:06.88,0:00:09.42,Default,,0000,0000,0000,,So yeah, being one of the first Dialogue: 0,0:00:09.42,0:00:14.40,Default,,0000,0000,0000,,net culture or computers in society writers Dialogue: 0,0:00:14.40,0:00:19.06,Default,,0000,0000,0000,,was, strategically, a poor move for me. Dialogue: 0,0:00:19.76,0:00:22.18,Default,,0000,0000,0000,,And I'm living proof, though, \Nyou can still survive it, Dialogue: 0,0:00:22.18,0:00:26.98,Default,,0000,0000,0000,,if you can get through it somehow, \Nby answering e-mail more slowly Dialogue: 0,0:00:29.14,0:00:29.97,Default,,0000,0000,0000,,It's funny, Dialogue: 0,0:00:30.42,0:00:33.12,Default,,0000,0000,0000,,I wrote some notes because I thought \NI should be responsible, Dialogue: 0,0:00:33.12,0:00:35.59,Default,,0000,0000,0000,,because you guys are real computer studies, Dialogue: 0,0:00:35.59,0:00:38.44,Default,,0000,0000,0000,,computer science people,\Nas opposed to just, Dialogue: 0,0:00:38.82,0:00:39.86,Default,,0000,0000,0000,,you know, Dialogue: 0,0:00:39.86,0:00:44.79,Default,,0000,0000,0000,,your average,\Ndigitally illiterate audience. Dialogue: 0,0:00:45.74,0:00:50.06,Default,,0000,0000,0000,,So I don't really need to make the case\N- I probably don't - Dialogue: 0,0:00:50.06,0:00:54.38,Default,,0000,0000,0000,,on why learning something about \Ndigital technology is a smart thing, Dialogue: 0,0:00:54.38,0:00:57.33,Default,,0000,0000,0000,,because you guys have already\Nmade that choice. Dialogue: 0,0:00:58.91,0:01:02.66,Default,,0000,0000,0000,,But something that occurred to me \Non the way here, actually, Dialogue: 0,0:01:02.66,0:01:06.42,Default,,0000,0000,0000,,that you might not realize as young people Dialogue: 0,0:01:06.42,0:01:08.98,Default,,0000,0000,0000,,if you don't mind being called that Dialogue: 0,0:01:10.80,0:01:13.58,Default,,0000,0000,0000,,...is that it's very hard to get Dialogue: 0,0:01:13.58,0:01:19.46,Default,,0000,0000,0000,,an accurate sense of the biases \Nof the digital media environment... Dialogue: 0,0:01:19.46,0:01:23.10,Default,,0000,0000,0000,,...when you've been raised inside it. Dialogue: 0,0:01:23.10,0:01:28.69,Default,,0000,0000,0000,,In other words, what I want \Nto suggest to you is that Dialogue: 0,0:01:28.69,0:01:34.91,Default,,0000,0000,0000,,those of us who are old enough to have \Nexperienced and consciously experienced Dialogue: 0,0:01:34.91,0:01:41.57,Default,,0000,0000,0000,,the shift from a pre-digital media \Nenvironment to a digital media environment Dialogue: 0,0:01:41.57,0:01:43.12,Default,,0000,0000,0000,,actually Dialogue: 0,0:01:43.66,0:01:47.46,Default,,0000,0000,0000,,understand something or sense something\Nor experience something Dialogue: 0,0:01:47.46,0:01:50.73,Default,,0000,0000,0000,,\Nabout the biases of digital technology Dialogue: 0,0:01:50.73,0:01:55.61,Default,,0000,0000,0000,,that is relatively difficult for those \Nof you who have been raised Dialogue: 0,0:01:55.61,0:01:58.50,Default,,0000,0000,0000,,with digital technology to get. Dialogue: 0,0:01:58.50,0:02:02.19,Default,,0000,0000,0000,,Right now this is the opposite argument \NI made through most of my career. Dialogue: 0,0:02:02.19,0:02:06.44,Default,,0000,0000,0000,,In 1995, I wrote a book called, \NPlaying the Future, where I argued that, Dialogue: 0,0:02:06.44,0:02:08.19,Default,,0000,0000,0000,,"Don't worry, you grown ups!\N Dialogue: 0,0:02:08.19,0:02:10.71,Default,,0000,0000,0000,,Digital technology is coming \Nand you feel overwhelmed. Dialogue: 0,0:02:10.71,0:02:15.05,Default,,0000,0000,0000,,But you guys are digital immigrants \Nwhereas kids are digital natives. Dialogue: 0,0:02:15.05,0:02:18.56,Default,,0000,0000,0000,,So you'll speak the language like \Nan immigrant, they'll speak like a native. Dialogue: 0,0:02:18.56,0:02:21.49,Default,,0000,0000,0000,,You're always going to feel \Nslightly out of place and unsure, Dialogue: 0,0:02:21.49,0:02:24.19,Default,,0000,0000,0000,,and every time you have a hypertext link, Dialogue: 0,0:02:24.19,0:02:27.26,Default,,0000,0000,0000,,you're gonna be a disoriented \Nbecause we're not used to that, Dialogue: 0,0:02:27.26,0:02:29.51,Default,,0000,0000,0000,,whereas kids are going to experience \Nthat very naturally. Dialogue: 0,0:02:29.51,0:02:33.16,Default,,0000,0000,0000,,That what looks disjointed to us, \Nwill be a natural terrain for them. Dialogue: 0,0:02:33.16,0:02:37.06,Default,,0000,0000,0000,,And they will have command, \Ndon't worry, the kids are alright." Dialogue: 0,0:02:37.06,0:02:42.42,Default,,0000,0000,0000,,But as I've grown older, and \Nas I've watched where cyberspace has gone, Dialogue: 0,0:02:42.42,0:02:45.49,Default,,0000,0000,0000,,and where our culture has gone, or hasn't, Dialogue: 0,0:02:46.16,0:02:51.73,Default,,0000,0000,0000,,I realize that some of my elders were \Nactually more right about this than I was. Dialogue: 0,0:02:51.73,0:02:53.24,Default,,0000,0000,0000,,And in reading all the Dialogue: 0,0:02:53.24,0:02:56.55,Default,,0000,0000,0000,,finally catching up \Nwith who I was supposed to read, Dialogue: 0,0:02:56.55,0:03:01.02,Default,,0000,0000,0000,,when I was younger, McCluen and Ong, \Nand all the great media theorists. Dialogue: 0,0:03:01.02,0:03:05.07,Default,,0000,0000,0000,,I would read about the digital or\Nthe media environments, Dialogue: 0,0:03:05.07,0:03:07.43,Default,,0000,0000,0000,,and this notion that McCluen had that, Dialogue: 0,0:03:07.43,0:03:12.39,Default,,0000,0000,0000,,if you ask a fish about water he wouldn't \Nbe able to tell you what it is, right? Dialogue: 0,0:03:12.39,0:03:17.98,Default,,0000,0000,0000,,Because the fish is swimming in the water.\NThe fish not aware of the water. Dialogue: 0,0:03:17.98,0:03:20.63,Default,,0000,0000,0000,,If you ask someone who is raised \Nin a television environment, Dialogue: 0,0:03:20.63,0:03:22.66,Default,,0000,0000,0000,,"Oh, what about the impact of television \Non you?" Dialogue: 0,0:03:22.66,0:03:24.88,Default,,0000,0000,0000,,You can't say it because you're living \Nin it. Dialogue: 0,0:03:24.88,0:03:27.57,Default,,0000,0000,0000,,You're living in that media environment. Dialogue: 0,0:03:28.64,0:03:31.72,Default,,0000,0000,0000,,Likewise, those of us who are living in \Na digital media environment, Dialogue: 0,0:03:31.72,0:03:35.56,Default,,0000,0000,0000,,it's very difficult for us \Nto parse its effect, Dialogue: 0,0:03:35.56,0:03:38.68,Default,,0000,0000,0000,,for us to feel what it is Dialogue: 0,0:03:38.68,0:03:42.28,Default,,0000,0000,0000,,for us to understand the difference \Nbetween Dialogue: 0,0:03:43.41,0:03:45.28,Default,,0000,0000,0000,,what it is to be a human being Dialogue: 0,0:03:45.28,0:03:49.57,Default,,0000,0000,0000,,and what it is to be a digital being. Dialogue: 0,0:03:50.17,0:03:50.90,Default,,0000,0000,0000,,And Dialogue: 0,0:03:53.08,0:03:58.56,Default,,0000,0000,0000,,being able to parse it, though, \Nbeing able to begin to look at that Dialogue: 0,0:03:58.56,0:04:03.21,Default,,0000,0000,0000,,What Norbert Weinert used to call, Dialogue: 0,0:04:03.21,0:04:04.51,Default,,0000,0000,0000,,"the human use of human beings." Dialogue: 0,0:04:04.51,0:04:07.51,Default,,0000,0000,0000,,He was one of the first people to talk \Nabout cybernetics Dialogue: 0,0:04:07.51,0:04:10.22,Default,,0000,0000,0000,,I think he invented the word, actually, \Nback when, cybernetics. Dialogue: 0,0:04:10.22,0:04:12.65,Default,,0000,0000,0000,,Even though it got stolen. Dialogue: 0,0:04:13.13,0:04:17.42,Default,,0000,0000,0000,,He was really looking at as we develop \Na computer environment, Dialogue: 0,0:04:17.42,0:04:19.11,Default,,0000,0000,0000,,how will we recognize the difference Dialogue: 0,0:04:19.11,0:04:21.35,Default,,0000,0000,0000,,between humans and the machines \Nthat we're in? Dialogue: 0,0:04:21.35,0:04:25.40,Default,,0000,0000,0000,,How will we understand how to create \Na human, Dialogue: 0,0:04:25.40,0:04:29.40,Default,,0000,0000,0000,,or a humanity-encouraging, \Ndigital media environment? Dialogue: 0,0:04:31.39,0:04:36.01,Default,,0000,0000,0000,,Now the reason why I think this \Nis important is because most of my peers Dialogue: 0,0:04:36.01,0:04:39.38,Default,,0000,0000,0000,,strongly disagree with this sentiment Dialogue: 0,0:04:39.38,0:04:41.95,Default,,0000,0000,0000,,Most of my peers, and call them \Nthe sort of, Dialogue: 0,0:04:41.95,0:04:44.96,Default,,0000,0000,0000,,the Negroponte, Kevin Kelley, Dialogue: 0,0:04:44.96,0:04:48.32,Default,,0000,0000,0000,,Wired Magazine, Chris Anderson, Dialogue: 0,0:04:49.07,0:04:54.76,Default,,0000,0000,0000,,all the way to Ray Kurzwhile \Non that spectrum, Clay Shirkey. Dialogue: 0,0:04:54.76,0:04:59.14,Default,,0000,0000,0000,,There's this sense, and I used to have \Nsome of it, Dialogue: 0,0:05:03.34,0:05:06.27,Default,,0000,0000,0000,,that is uncomfortably consonant with \Ncorporate capitalism. Dialogue: 0,0:05:06.27,0:05:07.86,Default,,0000,0000,0000,,But that's another story. Dialogue: 0,0:04:59.14,0:05:03.34,Default,,0000,0000,0000,,this sort of letter ripped sense \Nabout technology Dialogue: 0,0:05:07.86,0:05:08.78,Default,,0000,0000,0000,,That Dialogue: 0,0:05:09.23,0:05:12.47,Default,,0000,0000,0000,,human beings are merely one stage Dialogue: 0,0:05:12.47,0:05:17.23,Default,,0000,0000,0000,,in information's inevitable evolution \Ntowards greater states of complexity. Dialogue: 0,0:05:17.45,0:05:20.23,Default,,0000,0000,0000,,And they tell this very compelling story Dialogue: 0,0:05:20.23,0:05:23.77,Default,,0000,0000,0000,,about the beginning of time all the way \Nthrough now. Dialogue: 0,0:05:23.77,0:05:28.17,Default,,0000,0000,0000,,That matter has been groping \Ntoward greater states of complexity. Dialogue: 0,0:05:28.17,0:05:33.14,Default,,0000,0000,0000,,That we had atoms became molecules\Nand molecules became Dialogue: 0,0:05:33.14,0:05:37.20,Default,,0000,0000,0000,,sort of these weird pre-proto-life things\Nwhich became cells Dialogue: 0,0:05:37.20,0:05:40.30,Default,,0000,0000,0000,,and now we have this whole life thing \Nthat happened. Dialogue: 0,0:05:40.30,0:05:41.100,Default,,0000,0000,0000,,And life got very complex\Nthrough evolution Dialogue: 0,0:05:41.100,0:05:43.30,Default,,0000,0000,0000,,and we had people Dialogue: 0,0:05:43.30,0:05:45.10,Default,,0000,0000,0000,,And people built machines, Dialogue: 0,0:05:45.10,0:05:50.34,Default,,0000,0000,0000,,and machines are just sort of in that big\Nblue, overtake humanity moment. Dialogue: 0,0:05:50.55,0:05:51.84,Default,,0000,0000,0000,,And when they do, Dialogue: 0,0:05:52.01,0:05:56.54,Default,,0000,0000,0000,,then machines, our computers, our networks\Nwill be the real host Dialogue: 0,0:05:56.54,0:05:59.01,Default,,0000,0000,0000,,for the evolution of information Dialogue: 0,0:05:59.01,0:06:02.17,Default,,0000,0000,0000,,and we human beings can tend \Nto those machines Dialogue: 0,0:06:02.17,0:06:04.74,Default,,0000,0000,0000,,or, at best, upload our consciousness Dialogue: 0,0:06:04.74,0:06:08.26,Default,,0000,0000,0000,,and then they will continue that journey \Nfor us. Dialogue: 0,0:06:09.11,0:06:11.99,Default,,0000,0000,0000,,You know, and each one has \Na different metaphor for explaining it Dialogue: 0,0:06:11.99,0:06:14.53,Default,,0000,0000,0000,,You know, whether it's Kevin talking about Dialogue: 0,0:06:14.53,0:06:17.76,Default,,0000,0000,0000,,what technology wants, right? \NWhat technology wants, Dialogue: 0,0:06:17.76,0:06:19.87,Default,,0000,0000,0000,,like it really wants. Dialogue: 0,0:06:19.87,0:06:22.73,Default,,0000,0000,0000,,It's not bias towards something, but \Nit wants something, Dialogue: 0,0:06:22.73,0:06:24.52,Default,,0000,0000,0000,,we've made this thing. Dialogue: 0,0:06:24.52,0:06:27.63,Default,,0000,0000,0000,,Just as God made people, \Npeople made technology, Dialogue: 0,0:06:27.63,0:06:30.98,Default,,0000,0000,0000,,and this child will go on \Nwanting something. Dialogue: 0,0:06:32.12,0:06:35.45,Default,,0000,0000,0000,,Or Ray Kurzwhile who will talk \Nabout the singularity, Dialogue: 0,0:06:35.45,0:06:40.07,Default,,0000,0000,0000,,which I'm sure you've all read \Nor heard about, even on, Dialogue: 0,0:06:40.26,0:06:44.26,Default,,0000,0000,0000,,if you find out about it in Vice Magazine\Nor anything, at this point Dialogue: 0,0:06:44.28,0:06:47.20,Default,,0000,0000,0000,,The idea that technology reaches \Nthis point of, Dialogue: 0,0:06:48.02,0:06:52.02,Default,,0000,0000,0000,,not self-consciousness or self-awareness \Nnecessarily, but it just surpasses us Dialogue: 0,0:06:52.02,0:06:55.10,Default,,0000,0000,0000,,It becomes this thing and can keep going. Dialogue: 0,0:06:56.51,0:06:58.20,Default,,0000,0000,0000,,It's a... Dialogue: 0,0:07:01.13,0:07:05.19,Default,,0000,0000,0000,,for me it's a discomforting view\Nof humanity Dialogue: 0,0:07:05.19,0:07:08.67,Default,,0000,0000,0000,,but it's also, I would argue, \Nan incorrect one, you know? Dialogue: 0,0:07:08.67,0:07:11.67,Default,,0000,0000,0000,,It's one that is... Dialogue: 0,0:07:13.04,0:07:18.64,Default,,0000,0000,0000,,it's one that is the result of living \Nunconsciously in a digital media environment Dialogue: 0,0:07:19.23,0:07:22.93,Default,,0000,0000,0000,,It's one where you let the digital media \Nenvironment dictate Dialogue: 0,0:07:22.93,0:07:24.74,Default,,0000,0000,0000,,what you are and how you think \Nabout the world Dialogue: 0,0:07:24.74,0:07:27.88,Default,,0000,0000,0000,,rather than maintaining some \Nsense of humanity in that. Dialogue: 0,0:07:27.88,0:07:30.02,Default,,0000,0000,0000,,So, what's interesting to me Dialogue: 0,0:07:30.02,0:07:33.92,Default,,0000,0000,0000,,as I look at the history of computing, \Nwhich now we have Dialogue: 0,0:07:33.92,0:07:37.31,Default,,0000,0000,0000,,and as we look at computers in society, \Nwhich is a real thing. Dialogue: 0,0:07:37.31,0:07:40.08,Default,,0000,0000,0000,,I mean, 20 years ago, 10 years ago,\Nwhen we taught courses like this, Dialogue: 0,0:07:40.08,0:07:41.54,Default,,0000,0000,0000,,it was futurism. Dialogue: 0,0:07:41.54,0:07:43.53,Default,,0000,0000,0000,,Computers in Society was a course in, Dialogue: 0,0:07:43.53,0:07:46.33,Default,,0000,0000,0000,,"What's it gonna be like someday \Nwhen people have e-mail?" Dialogue: 0,0:07:46.33,0:07:48.85,Default,,0000,0000,0000,,I mean, there were times, and I'm sure \Nyou were in those conversations Dialogue: 0,0:07:48.85,0:07:52.15,Default,,0000,0000,0000,,when people like me used to go \Nto a cocktail party Dialogue: 0,0:07:52.15,0:07:55.18,Default,,0000,0000,0000,,or go to a publisher, \Nor explain to a magazine editor. Dialogue: 0,0:07:55.18,0:07:57.92,Default,,0000,0000,0000,,Someday people are going to have \Ntheir own computers Dialogue: 0,0:07:57.92,0:08:01.43,Default,,0000,0000,0000,,They are gonna send messages to eachother \Nusing little text editors Dialogue: 0,0:08:01.43,0:08:03.45,Default,,0000,0000,0000,,using, you know, word processors, Dialogue: 0,0:08:03.45,0:08:05.100,Default,,0000,0000,0000,,and they would literally laugh us \Nout of the room. Dialogue: 0,0:08:05.100,0:08:10.70,Default,,0000,0000,0000,,They did not, it seemed so outrageous, \Nthat - Or they'd walk around Dialogue: 0,0:08:10.89,0:08:12.93,Default,,0000,0000,0000,,No, you're not gonna have \Nto implant chips in people, Dialogue: 0,0:08:12.93,0:08:15.93,Default,,0000,0000,0000,,they're gonna walk around with phones that\Nare gonna track them everywhere they go Dialogue: 0,0:08:15.93,0:08:17.49,Default,,0000,0000,0000,,they're gonna do this voluntarily Dialogue: 0,0:08:17.49,0:08:20.49,Default,,0000,0000,0000,,They're gonna give all their information .\NNo one believed us. Dialogue: 0,0:08:20.49,0:08:22.25,Default,,0000,0000,0000,,But, of course that happened. Dialogue: 0,0:08:22.25,0:08:25.64,Default,,0000,0000,0000,,But, the thing to me that's interesting \Nabout computer history, Dialogue: 0,0:08:25.64,0:08:29.12,Default,,0000,0000,0000,,if we're gonna follow it from \Nthe history of humanity Dialogue: 0,0:08:29.12,0:08:31.31,Default,,0000,0000,0000,,rather than the history of \Ntechnology, right? Dialogue: 0,0:08:31.31,0:08:36.30,Default,,0000,0000,0000,,Let's not worry about paper tape \Nto punch cards to tape to discs Dialogue: 0,0:08:36.30,0:08:39.13,Default,,0000,0000,0000,,to hard drives to RAM. Dialogue: 0,0:08:39.13,0:08:41.32,Default,,0000,0000,0000,,Let's not worry about machine evolution. Dialogue: 0,0:08:41.32,0:08:44.29,Default,,0000,0000,0000,,But you look at the difference \Nin people, right? Dialogue: 0,0:08:44.29,0:08:50.04,Default,,0000,0000,0000,,If we look at history as the human story \Nrather than the story of stuff Dialogue: 0,0:08:51.08,0:08:53.46,Default,,0000,0000,0000,,then the interesting thing becomes Dialogue: 0,0:08:53.46,0:09:02.06,Default,,0000,0000,0000,,the big switch, I think, is the shift from\Na pre-literate to a literate society. Dialogue: 0,0:09:02.15,0:09:05.13,Default,,0000,0000,0000,,When we look at the impact of \Nthe printing press. Dialogue: 0,0:09:05.16,0:09:06.57,Default,,0000,0000,0000,,Do we talk about it in terms of Dialogue: 0,0:09:06.57,0:09:10.08,Default,,0000,0000,0000,,"Oh, look! \NThese rooms filled up with books!" Dialogue: 0,0:09:10.08,0:09:12.10,Default,,0000,0000,0000,,No, that's not the part \Nthat's interesting. Dialogue: 0,0:09:12.10,0:09:15.03,Default,,0000,0000,0000,,The part that is interesting is \Npeople learned to read Dialogue: 0,0:09:15.03,0:09:16.88,Default,,0000,0000,0000,,and then when they learned to read, Dialogue: 0,0:09:16.88,0:09:19.96,Default,,0000,0000,0000,,they had personal interpretations \Nof the Bible, right? Dialogue: 0,0:09:19.96,0:09:23.37,Default,,0000,0000,0000,,We had a Protestant Reformation\Nwith people rebelling against the Church Dialogue: 0,0:09:23.37,0:09:25.19,Default,,0000,0000,0000,,We had the idea of "one man, one vote" Dialogue: 0,0:09:25.19,0:09:26.97,Default,,0000,0000,0000,,because everyone has \Ntheir own perspective. Dialogue: 0,0:09:26.97,0:09:29.14,Default,,0000,0000,0000,,It coincided with prospective painting. Dialogue: 0,0:09:29.14,0:09:31.44,Default,,0000,0000,0000,,It coincided with central banking. Dialogue: 0,0:09:31.44,0:09:34.09,Default,,0000,0000,0000,,And all of these other, very... Dialogue: 0,0:09:35.27,0:09:36.81,Default,,0000,0000,0000,,analogous Dialogue: 0,0:09:37.64,0:09:41.71,Default,,0000,0000,0000,,human inventions that were all about \Npeople having individual perspectives, Dialogue: 0,0:09:41.71,0:09:43.71,Default,,0000,0000,0000,,"one man, one vote"\Nit led to the Enlightenment Dialogue: 0,0:09:43.71,0:09:45.71,Default,,0000,0000,0000,,and all this other stuff consumerism, Dialogue: 0,0:09:45.71,0:09:49.19,Default,,0000,0000,0000,,Industrial Era and everything else. Dialogue: 0,0:09:49.37,0:09:52.92,Default,,0000,0000,0000,,When we look at digital technology \NI think we have to look at it that way. Dialogue: 0,0:09:52.92,0:09:54.93,Default,,0000,0000,0000,,In other words, what is\Nthe difference between Dialogue: 0,0:09:54.93,0:09:59.95,Default,,0000,0000,0000,,a pre-literate digital society and \Na post-literate digital society? Dialogue: 0,0:09:59.95,0:10:03.72,Default,,0000,0000,0000,,You know, I'm over arguing for \Ndigital literacy. Dialogue: 0,0:10:03.72,0:10:07.58,Default,,0000,0000,0000,,I think digital literacy is inevitable, \Nyou know? Dialogue: 0,0:10:07.58,0:10:11.68,Default,,0000,0000,0000,,I feel like I'm making that - when I...\Nit's my main talk that I do. Dialogue: 0,0:10:11.68,0:10:13.25,Default,,0000,0000,0000,,It's like "Programmer be programmed!" Dialogue: 0,0:10:13.25,0:10:15.09,Default,,0000,0000,0000,,And I wrote this book,\NProgrammer Be Programmed. Dialogue: 0,0:10:15.09,0:10:17.26,Default,,0000,0000,0000,,We have to learn to program.\NIf you don't learn how to program, Dialogue: 0,0:10:17.26,0:10:20.54,Default,,0000,0000,0000,,you're just swimming blindly \Nin a sea of information. Dialogue: 0,0:10:20.54,0:10:23.63,Default,,0000,0000,0000,,Kids don't understand the biases \Nof the technologies they use. Dialogue: 0,0:10:23.63,0:10:25.31,Default,,0000,0000,0000,,If you ask a kid \Nwhat Facebook's for, Dialogue: 0,0:10:25.31,0:10:27.57,Default,,0000,0000,0000,,he'll say Facebook's here\Nto help him make friends. Dialogue: 0,0:10:27.57,0:10:28.97,Default,,0000,0000,0000,,But we all know Facebook is \Nreally not here Dialogue: 0,0:10:28.97,0:10:32.10,Default,,0000,0000,0000,,it's really here to monetize \Nthe social graft and all that.