WEBVTT

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Can you imagine that only in the US, 
the Patent Office has registered

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10 millions patents only last year ?

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So companies must be today ultra competitive
in their core of business

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by exploring and exploiting
at the same time.

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Exploitation is for a company using the 
existing knowledge to produce

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what they are used to do.

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And exploring is finding new experimentations,

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in order to create and innovate.

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In this context we can also speak about 
ambidexterity.

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It is the ability to simutaneously

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pursue both incremental and 
discontinue innovations.

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Many actual studies found a link

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between ambidexterity and firm
financial performance.

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So the organizations have to find creative 
solutions always with efficiency

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and with control, in order to create
and increase the competitiveness.

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If we look at Goole for example,

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all the employees are following the rules of 
80/20 coming from the Pareto principle.

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80% of their time is dedicated to
their general missions

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when the remaining 20% permits
to feed the employees with

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exciting projects.

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In the last few years,

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these 20% has been the main success of Google

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with for example Google Chrome and 
Google Maps.

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That was the wonderful explorations
that Google did.

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So as I said, the company has to be creative
and always work with control,

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in order not to take any risk when
they are lauching a new project.

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My recommandations would be to
include all the employees in the process,

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for them to be a group of creativity,
and where there is no hierarchy at all.

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The second would be to develop
the employee initiative,

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as process and their creativity would happen 
and be embodied thanks to

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people in the company.

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The last one would be for the core of the
company to communicate

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about the company strategy in order 
to be transparent

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and to help all the employees 
create new things.