Can you imagine that only in the US, 
the Patent Office has registered

10 millions patents only last year ?

So companies must be today ultra competitive
in their core of business

by exploring and exploiting
at the same time.

Exploitation is for a company using the 
existing knowledge to produce

what they are used to do.

And exploring is finding new experimentations,

in order to create and innovate.

In this context we can also speak about 
ambidexterity.

It is the ability to simutaneously

pursue both incremental and 
discontinue innovations.

Many actual studies found a link

between ambidexterity and firm
financial performance.

So the organizations have to find creative 
solutions always with efficiency

and with control, in order to create
and increase the competitiveness.

If we look at Goole for example,

all the employees are following the rules of 
80/20 coming from the Pareto principle.

80% of their time is dedicated to
their general missions

when the remaining 20% permits
to feed the employees with

exciting projects.

In the last few years,

these 20% has been the main success of Google

with for example Google Chrome and 
Google Maps.

That was the wonderful explorations
that Google did.

So as I said, the company has to be creative
and always work with control,

in order not to take any risk when
they are lauching a new project.

My recommandations would be to
include all the employees in the process,

for them to be a group of creativity,
and where there is no hierarchy at all.

The second would be to develop
the employee initiative,

as process and their creativity would happen 
and be embodied thanks to

people in the company.

The last one would be for the core of the
company to communicate

about the company strategy in order 
to be transparent

and to help all the employees 
create new things.