0:00:11.876,0:00:15.876
Can you imagine that only in the US, [br]the Patent Office has registered

0:00:15.876,0:00:18.216
10 millions patents only last year ?

0:00:18.920,0:00:22.920
So companies must be today ultra competitive[br]in their core of business

0:00:22.920,0:00:25.020
by exploring and exploiting[br]at the same time.

0:00:31.534,0:00:35.534
Exploitation is for a company using the [br]existing knowledge to produce

0:00:35.534,0:00:37.524
what they are used to do.

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And exploring is finding new experimentations,

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in order to create and innovate.

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In this context we can also speak about [br]ambidexterity.

0:00:45.604,0:00:48.234
It is the ability to simutaneously

0:00:48.234,0:00:51.534
pursue both incremental and [br]discontinue innovations.

0:00:51.534,0:00:53.724
Many actual studies found a link

0:00:53.724,0:00:57.334
between ambidexterity and firm[br]financial performance.

0:01:04.394,0:01:09.745
So the organizations have to find creative [br]solutions always with efficiency

0:01:09.745,0:01:14.495
and with control, in order to create[br]and increase the competitiveness.

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If we look at Goole for example,

0:01:16.285,0:01:23.525
all the employees are following the rules of [br]80/20 coming from the Pareto principle.

0:01:23.525,0:01:28.065
80% of their time is dedicated to[br]their general missions

0:01:28.065,0:01:32.585
when the remaining 20% permits[br]to feed the employees with

0:01:32.585,0:01:33.675
exciting projects.

0:01:33.675,0:01:35.095
In the last few years,

0:01:35.095,0:01:38.095
these 20% has been the main success of Google

0:01:38.095,0:01:41.695
with for example Google Chrome and [br]Google Maps.

0:01:41.695,0:01:44.765
That was the wonderful explorations[br]that Google did.

0:01:44.765,0:01:51.445
So as I said, the company has to be creative[br]and always work with control,

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in order not to take any risk when[br]they are lauching a new project.

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My recommandations would be to[br]include all the employees in the process,

0:02:06.646,0:02:10.646
for them to be a group of creativity,[br]and where there is no hierarchy at all.

0:02:10.646,0:02:13.116
The second would be to develop[br]the employee initiative,

0:02:13.116,0:02:18.786
as process and their creativity would happen [br]and be embodied thanks to

0:02:18.786,0:02:20.376
people in the company.

0:02:20.376,0:02:24.376
The last one would be for the core of the[br]company to communicate

0:02:24.376,0:02:27.576
about the company strategy in order [br]to be transparent

0:02:27.576,0:02:30.566
and to help all the employees [br]create new things.