[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:23.52,0:00:25.86,Default,,0000,0000,0000,,I'm an urban farmer.
Dialogue: 0,0:00:25.86,0:00:28.60,Default,,0000,0000,0000,,So I grow food in the city of Montréal,
Dialogue: 0,0:00:28.60,0:00:30.93,Default,,0000,0000,0000,,on the roofs of buildings,\Nbelieve it or not.
Dialogue: 0,0:00:30.93,0:00:33.17,Default,,0000,0000,0000,,And it's something that I'm very,\Nvery proud of.
Dialogue: 0,0:00:33.17,0:00:36.23,Default,,0000,0000,0000,,It's something that puts\Na smile on my face every morning.
Dialogue: 0,0:00:36.23,0:00:40.01,Default,,0000,0000,0000,,And a while back,\NI was talking to my aunt in Lebanon,
Dialogue: 0,0:00:40.01,0:00:42.40,Default,,0000,0000,0000,,where I'm originally from,\NI grew up in Lebanon,
Dialogue: 0,0:00:42.40,0:00:45.73,Default,,0000,0000,0000,,in a small village\Nthat's actually self-sustaining.
Dialogue: 0,0:00:45.73,0:00:47.99,Default,,0000,0000,0000,,It's a village that grows its own food,
Dialogue: 0,0:00:47.99,0:00:49.95,Default,,0000,0000,0000,,which is hard to find these days.
Dialogue: 0,0:00:49.95,0:00:51.99,Default,,0000,0000,0000,,So if a butcher didn't cut a cow that day,
Dialogue: 0,0:00:51.99,0:00:54.20,Default,,0000,0000,0000,,we ate vegetables.
Dialogue: 0,0:00:54.20,0:00:56.26,Default,,0000,0000,0000,,So there I was talking to my aunt,
Dialogue: 0,0:00:56.26,0:00:58.38,Default,,0000,0000,0000,,and I was so excited,\Nand I was telling her
Dialogue: 0,0:00:58.38,0:01:01.64,Default,,0000,0000,0000,,how awesome my work is\Nand how we're building green houses,
Dialogue: 0,0:01:01.64,0:01:04.03,Default,,0000,0000,0000,,and feeding people\Nright in the heart of the city.
Dialogue: 0,0:01:04.03,0:01:05.51,Default,,0000,0000,0000,,And she looks at me and says,
Dialogue: 0,0:01:05.51,0:01:08.06,Default,,0000,0000,0000,,"Sweetie, we've been doing this\Nall of our lives.
Dialogue: 0,0:01:08.06,0:01:10.46,Default,,0000,0000,0000,,There's nothing new here."
Dialogue: 0,0:01:10.46,0:01:13.83,Default,,0000,0000,0000,,And that got me thinking,\Nit's absolutely true.
Dialogue: 0,0:01:13.83,0:01:17.31,Default,,0000,0000,0000,,Nothing about urban agriculture\Nis really revolutionary.
Dialogue: 0,0:01:17.31,0:01:21.54,Default,,0000,0000,0000,,It's simply a recreation\Nof something that's very, very old.
Dialogue: 0,0:01:21.54,0:01:24.73,Default,,0000,0000,0000,,So then why am I here talking to you\Ntoday about urban agriculture?
Dialogue: 0,0:01:24.73,0:01:26.44,Default,,0000,0000,0000,,Why is it an important topic?
Dialogue: 0,0:01:26.44,0:01:28.94,Default,,0000,0000,0000,,Well, because we're not eating\Nwhat my aunt eats.
Dialogue: 0,0:01:28.94,0:01:32.22,Default,,0000,0000,0000,,We're not eating what I used to eat\Nwhen I grew up, back in Lebanon.
Dialogue: 0,0:01:32.22,0:01:36.16,Default,,0000,0000,0000,,What we eat today, because we live\Nin cities, comes from very far away.
Dialogue: 0,0:01:36.16,0:01:41.73,Default,,0000,0000,0000,,Our food has travelled an average\Nof 1,500 miles to make it to our plate.
Dialogue: 0,0:01:41.73,0:01:45.71,Default,,0000,0000,0000,,And food travels as good as\Na 2-year old child on a plane.
Dialogue: 0,0:01:45.71,0:01:47.76,Default,,0000,0000,0000,,Food travels really, really bad.
Dialogue: 0,0:01:47.76,0:01:51.72,Default,,0000,0000,0000,,In fact food is packed, re-packed,
Dialogue: 0,0:01:51.72,0:01:55.80,Default,,0000,0000,0000,,refrigerated, sold,\Nand resold many times over.
Dialogue: 0,0:01:55.80,0:01:58.15,Default,,0000,0000,0000,,And by the time\Nit makes it to the consumer,
Dialogue: 0,0:01:58.15,0:02:03.60,Default,,0000,0000,0000,,it's lost its nutrients,\Nit's lost its taste, texture and smells.
Dialogue: 0,0:02:03.60,0:02:06.56,Default,,0000,0000,0000,,And actually,\Nthe really interesting number is --
Dialogue: 0,0:02:06.56,0:02:09.52,Default,,0000,0000,0000,,we're talking\Na lot about reducing waste --
Dialogue: 0,0:02:09.52,0:02:11.94,Default,,0000,0000,0000,,is that when a farmer\Nin an industrial farm
Dialogue: 0,0:02:11.94,0:02:14.28,Default,,0000,0000,0000,,is looking at a tomato plant,
Dialogue: 0,0:02:14.28,0:02:18.47,Default,,0000,0000,0000,,half of these tomatoes will never make it\Nto the consumer because of this.
Dialogue: 0,0:02:18.47,0:02:22.02,Default,,0000,0000,0000,,And the cultivars,\Nand the varieties that are chosen,
Dialogue: 0,0:02:22.02,0:02:24.76,Default,,0000,0000,0000,,in terms of industrial farming,\Nare cultivars and varieties
Dialogue: 0,0:02:24.76,0:02:28.47,Default,,0000,0000,0000,,that are chosen for their toughness,\Nand transportability and not their taste.
Dialogue: 0,0:02:28.47,0:02:30.68,Default,,0000,0000,0000,,There used to be a time\Nwhere you could choose
Dialogue: 0,0:02:30.68,0:02:33.77,Default,,0000,0000,0000,,from 500 different tomatoes\Nto grow in a green house,
Dialogue: 0,0:02:33.77,0:02:36.50,Default,,0000,0000,0000,,and now what we're eating\Nis a collection of only 12,
Dialogue: 0,0:02:36.50,0:02:39.63,Default,,0000,0000,0000,,roughly 12 cultivars of tomatoes,\Nthat are all tough,
Dialogue: 0,0:02:39.63,0:02:43.14,Default,,0000,0000,0000,,that will yield very well,\Nthat are hard as rocks,
Dialogue: 0,0:02:43.14,0:02:45.09,Default,,0000,0000,0000,,but don't necessarily have\Nthe same taste.
Dialogue: 0,0:02:45.09,0:02:47.16,Default,,0000,0000,0000,,And when you look at industrial farming,
Dialogue: 0,0:02:47.16,0:02:50.42,Default,,0000,0000,0000,,the process of industrial farming\Nis far from optimal.
Dialogue: 0,0:02:50.42,0:02:53.84,Default,,0000,0000,0000,,Industrial farms today\Nare massive consumers of land,
Dialogue: 0,0:02:53.84,0:02:56.84,Default,,0000,0000,0000,,of water, of energy, of resources,
Dialogue: 0,0:02:56.84,0:02:58.76,Default,,0000,0000,0000,,and what's been really striking for me,
Dialogue: 0,0:02:58.76,0:03:01.08,Default,,0000,0000,0000,,during my research in hydroponics,
Dialogue: 0,0:03:01.08,0:03:03.50,Default,,0000,0000,0000,,is that they're very illusive.
Dialogue: 0,0:03:03.50,0:03:07.28,Default,,0000,0000,0000,,I spent a good amount of time\Nsimply trying to find farms,
Dialogue: 0,0:03:07.28,0:03:09.41,Default,,0000,0000,0000,,I actually couldn't find farms,\Nand I ended up concluding,
Dialogue: 0,0:03:09.41,0:03:11.75,Default,,0000,0000,0000,,that farms are big black boxes.
Dialogue: 0,0:03:11.75,0:03:13.67,Default,,0000,0000,0000,,Not only can we not find them,
Dialogue: 0,0:03:13.67,0:03:16.72,Default,,0000,0000,0000,,it's actually very hard\Nto even go inside of a farm.
Dialogue: 0,0:03:16.72,0:03:21.18,Default,,0000,0000,0000,,The secret process\Nof growing food, it's illusive.
Dialogue: 0,0:03:21.18,0:03:24.06,Default,,0000,0000,0000,,Five years ago, I said to myself,
Dialogue: 0,0:03:24.06,0:03:26.33,Default,,0000,0000,0000,,What if you could change\Nthe way we grow food?
Dialogue: 0,0:03:26.33,0:03:28.93,Default,,0000,0000,0000,,What if you can grow food\Nin a more responsible way?
Dialogue: 0,0:03:28.93,0:03:31.69,Default,,0000,0000,0000,,And what if you can create\Na direct link with the consumer,
Dialogue: 0,0:03:31.70,0:03:33.12,Default,,0000,0000,0000,,go straight to the consumer?
Dialogue: 0,0:03:33.12,0:03:36.68,Default,,0000,0000,0000,,Bypass the entire network,\Nforget about the distribution network,
Dialogue: 0,0:03:36.68,0:03:39.78,Default,,0000,0000,0000,,forget about the wholesalers,\Nretailers and truckers,
Dialogue: 0,0:03:39.78,0:03:41.76,Default,,0000,0000,0000,,and go straight to the consumer?
Dialogue: 0,0:03:41.76,0:03:43.67,Default,,0000,0000,0000,,And it started off as a bit of a dream.
Dialogue: 0,0:03:43.67,0:03:46.17,Default,,0000,0000,0000,,I have a lot of dreams and
Dialogue: 0,0:03:46.17,0:03:49.76,Default,,0000,0000,0000,,very few of them actually become projects,
Dialogue: 0,0:03:49.76,0:03:51.53,Default,,0000,0000,0000,,but this dream stuck.
Dialogue: 0,0:03:51.53,0:03:54.58,Default,,0000,0000,0000,,And with a group of engineers,\Nand architects,
Dialogue: 0,0:03:54.58,0:03:57.09,Default,,0000,0000,0000,,I like to call them superheros,
Dialogue: 0,0:03:57.09,0:03:59.31,Default,,0000,0000,0000,,5 years ago we started working.
Dialogue: 0,0:03:59.31,0:04:01.80,Default,,0000,0000,0000,,And we started working on\Na new form of agriculture,
Dialogue: 0,0:04:01.80,0:04:04.89,Default,,0000,0000,0000,,what we like to call "Agriculture 2.0".
Dialogue: 0,0:04:04.89,0:04:07.10,Default,,0000,0000,0000,,So we started off by asking ourselves,
Dialogue: 0,0:04:07.10,0:04:09.30,Default,,0000,0000,0000,,If we want to grow food,
Dialogue: 0,0:04:09.30,0:04:11.87,Default,,0000,0000,0000,,how can we grow it\Nin a more responsible way?
Dialogue: 0,0:04:11.87,0:04:14.97,Default,,0000,0000,0000,,We knew there were a lot of challenges\Nin the food production process,
Dialogue: 0,0:04:14.97,0:04:17.86,Default,,0000,0000,0000,,and we knew that we had\Nto change the way we grew food.
Dialogue: 0,0:04:17.86,0:04:22.30,Default,,0000,0000,0000,,So we defined responsible agricultures\Nin four different ways.
Dialogue: 0,0:04:22.30,0:04:24.97,Default,,0000,0000,0000,,First of all, using no new land.
Dialogue: 0,0:04:24.97,0:04:28.10,Default,,0000,0000,0000,,I think that the previous presenter\Ndid a great job at explaining
Dialogue: 0,0:04:28.10,0:04:30.61,Default,,0000,0000,0000,,the challenges we have today\Nas we go from 7-billion
Dialogue: 0,0:04:30.61,0:04:33.64,Default,,0000,0000,0000,,to 9-billion and with less land.
Dialogue: 0,0:04:33.64,0:04:37.19,Default,,0000,0000,0000,,So the good news,\Nit turns out that rooftop spaces
Dialogue: 0,0:04:37.19,0:04:40.36,Default,,0000,0000,0000,,are absolutely fantastic for growing food.
Dialogue: 0,0:04:40.36,0:04:43.98,Default,,0000,0000,0000,,Someone might look at a roof and\Nthink of it as the underwear of a building
Dialogue: 0,0:04:43.100,0:04:46.35,Default,,0000,0000,0000,,it's an ignored space,\Nit's a heat island,
Dialogue: 0,0:04:46.35,0:04:47.85,Default,,0000,0000,0000,,it needs maintenance,
Dialogue: 0,0:04:47.85,0:04:50.07,Default,,0000,0000,0000,,they have to be cleaned\Nevery now and then
Dialogue: 0,0:04:50.07,0:04:51.77,Default,,0000,0000,0000,,but no one likes roofs,\Nthey're the underwear.
Dialogue: 0,0:04:51.77,0:04:53.60,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:53.60,0:04:56.61,Default,,0000,0000,0000,,But it turns out that underwear\Nis an incredibly fertile space.
Dialogue: 0,0:04:56.62,0:04:59.88,Default,,0000,0000,0000,,In this specific building,\Nthat you see behind me here,
Dialogue: 0,0:04:59.88,0:05:05.16,Default,,0000,0000,0000,,we receive over half a million dollars\Nin free energy every single year.
Dialogue: 0,0:05:05.16,0:05:07.02,Default,,0000,0000,0000,,Simply from the sun.
Dialogue: 0,0:05:07.02,0:05:08.60,Default,,0000,0000,0000,,Not to mention that we receive
Dialogue: 0,0:05:08.60,0:05:11.04,Default,,0000,0000,0000,,half of our heating energy\Nfrom the building below.
Dialogue: 0,0:05:11.04,0:05:12.82,Default,,0000,0000,0000,,What's great about being in the city,
Dialogue: 0,0:05:12.82,0:05:14.66,Default,,0000,0000,0000,,is the carbon dioxide levels are higher,
Dialogue: 0,0:05:14.66,0:05:16.72,Default,,0000,0000,0000,,something else that plants need.
Dialogue: 0,0:05:16.72,0:05:19.67,Default,,0000,0000,0000,,So responsible agriculture\Nis starting off by using no land,
Dialogue: 0,0:05:19.67,0:05:23.72,Default,,0000,0000,0000,,and using water, a scarce resource,\Nin a more responsible way.
Dialogue: 0,0:05:23.72,0:05:26.15,Default,,0000,0000,0000,,So harvesting rainwater,\Nand more importantly,
Dialogue: 0,0:05:26.15,0:05:28.80,Default,,0000,0000,0000,,recirculating nutrient rich water,
Dialogue: 0,0:05:28.80,0:05:31.43,Default,,0000,0000,0000,,and again, I think\Nthe previous presenter explained
Dialogue: 0,0:05:31.43,0:05:35.07,Default,,0000,0000,0000,,the importance\Nand the link between blue algae
Dialogue: 0,0:05:35.07,0:05:37.73,Default,,0000,0000,0000,,and phosphorous rich water\Nleaching into lakes and rivers.
Dialogue: 0,0:05:37.73,0:05:39.61,Default,,0000,0000,0000,,So by having a closed loop system,
Dialogue: 0,0:05:39.61,0:05:41.98,Default,,0000,0000,0000,,not only are we growing\Nin a more responsible way,
Dialogue: 0,0:05:41.98,0:05:44.32,Default,,0000,0000,0000,,but we're actually saving a lot of money.
Dialogue: 0,0:05:44.32,0:05:47.57,Default,,0000,0000,0000,,Responsible agriculture means\Nusing no synthetic pesticides,
Dialogue: 0,0:05:47.57,0:05:49.26,Default,,0000,0000,0000,,herbicides, and fungicides.
Dialogue: 0,0:05:49.26,0:05:50.62,Default,,0000,0000,0000,,And you can actually do this
Dialogue: 0,0:05:50.62,0:05:54.13,Default,,0000,0000,0000,,because we've been doing it for many years\Nprior to the green revolution.
Dialogue: 0,0:05:54.13,0:05:55.36,Default,,0000,0000,0000,,It works really well.
Dialogue: 0,0:05:55.36,0:05:58.27,Default,,0000,0000,0000,,And it's simply by using biocontrols,\Ninsects.
Dialogue: 0,0:05:58.27,0:06:01.14,Default,,0000,0000,0000,,So we have good insects\Nin the green house, like ladybugs,
Dialogue: 0,0:06:01.14,0:06:05.51,Default,,0000,0000,0000,,that actually attack bad insects,\Nsuch as aphids or white flies.
Dialogue: 0,0:06:05.51,0:06:08.09,Default,,0000,0000,0000,,And every now and then,\Nwe see them having sex.
Dialogue: 0,0:06:08.09,0:06:09.59,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:09.59,0:06:12.80,Default,,0000,0000,0000,,They love the conditions\Nin the green house for some reason.
Dialogue: 0,0:06:12.80,0:06:14.14,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:14.14,0:06:17.66,Default,,0000,0000,0000,,And finally, responsible agriculture\Nmeans growing good food.
Dialogue: 0,0:06:17.66,0:06:20.34,Default,,0000,0000,0000,,Selecting cultivars\Nand varieties for their taste,
Dialogue: 0,0:06:20.34,0:06:23.18,Default,,0000,0000,0000,,for their nutrition,\Nfor their smell and texture.
Dialogue: 0,0:06:23.18,0:06:26.03,Default,,0000,0000,0000,,Heirloom tomatoes, purple basil,
Dialogue: 0,0:06:26.03,0:06:28.39,Default,,0000,0000,0000,,white cucumbers, wild persian grasses.
Dialogue: 0,0:06:28.39,0:06:30.47,Default,,0000,0000,0000,,The possibilities are limitless.
Dialogue: 0,0:06:30.47,0:06:32.19,Default,,0000,0000,0000,,What we can grow in a green house,
Dialogue: 0,0:06:32.19,0:06:34.52,Default,,0000,0000,0000,,what we can feed you guys,\Nis unbelievable,
Dialogue: 0,0:06:34.52,0:06:36.37,Default,,0000,0000,0000,,but what we find in the grocery store
Dialogue: 0,0:06:36.37,0:06:39.68,Default,,0000,0000,0000,,is only the subset\Nthat will transport very, very well.
Dialogue: 0,0:06:39.68,0:06:42.100,Default,,0000,0000,0000,,So after defining responsible agriculture,\Nin September 2010,
Dialogue: 0,0:06:42.100,0:06:44.47,Default,,0000,0000,0000,,we started working.
Dialogue: 0,0:06:44.47,0:06:46.81,Default,,0000,0000,0000,,I'm going to walk you through\Na few slides
Dialogue: 0,0:06:46.81,0:06:49.12,Default,,0000,0000,0000,,that show you the process of construction.
Dialogue: 0,0:06:49.12,0:06:52.17,Default,,0000,0000,0000,,What you don't see in here\Nis the 4 years of technology development
Dialogue: 0,0:06:52.17,0:06:54.07,Default,,0000,0000,0000,,that went prior to construction.
Dialogue: 0,0:06:54.07,0:06:57.58,Default,,0000,0000,0000,,We had to develop our own patent pending,
Dialogue: 0,0:06:57.58,0:06:59.55,Default,,0000,0000,0000,,water circulation systems.
Dialogue: 0,0:06:59.55,0:07:02.39,Default,,0000,0000,0000,,Polycultures growing systems\Nthat allow us to grow
Dialogue: 0,0:07:02.39,0:07:04.35,Default,,0000,0000,0000,,multicrops in the same green house,
Dialogue: 0,0:07:04.35,0:07:07.35,Default,,0000,0000,0000,,still achieving the same yields\Nas a monoculture grower.
Dialogue: 0,0:07:07.35,0:07:10.32,Default,,0000,0000,0000,,We developed water circulation techniques,
Dialogue: 0,0:07:10.32,0:07:12.94,Default,,0000,0000,0000,,and microclimate management software.
Dialogue: 0,0:07:12.94,0:07:16.51,Default,,0000,0000,0000,,So our entire green houses\Nare managed by a piece of software.
Dialogue: 0,0:07:16.51,0:07:19.29,Default,,0000,0000,0000,,But real quick, I'll walk you through\Na typical construction.
Dialogue: 0,0:07:19.29,0:07:22.53,Default,,0000,0000,0000,,We take an existing roof,\Nwe keep the existing membrane,
Dialogue: 0,0:07:22.53,0:07:25.96,Default,,0000,0000,0000,,we erect a structure,\Nmade out of galvanized steel,
Dialogue: 0,0:07:25.96,0:07:29.97,Default,,0000,0000,0000,,aluminum, and glass,\Nand this process goes quite fast.
Dialogue: 0,0:07:29.97,0:07:33.07,Default,,0000,0000,0000,,Believe it or not, we got \Nthis structure up in less than 3 weeks,
Dialogue: 0,0:07:33.07,0:07:37.23,Default,,0000,0000,0000,,and you can see, we used some cranes\Nto bring the material up to the roof,
Dialogue: 0,0:07:37.23,0:07:40.02,Default,,0000,0000,0000,,and in this case\Nit was a 2-story building.
Dialogue: 0,0:07:40.04,0:07:41.66,Default,,0000,0000,0000,,And this is a picture --
Dialogue: 0,0:07:41.89,0:07:45.43,Default,,0000,0000,0000,,It shows a bit the inside\Nof the green house,
Dialogue: 0,0:07:45.43,0:07:47.28,Default,,0000,0000,0000,,just prior to planting,
Dialogue: 0,0:07:47.28,0:07:49.63,Default,,0000,0000,0000,,and you can actually see\Nour energy curtains,
Dialogue: 0,0:07:49.63,0:07:51.46,Default,,0000,0000,0000,,another feature that helps save energy.
Dialogue: 0,0:07:51.46,0:07:53.38,Default,,0000,0000,0000,,We deploy that during the nighttime,
Dialogue: 0,0:07:53.38,0:07:55.70,Default,,0000,0000,0000,,and it envelops the green house,\Nthe plants.
Dialogue: 0,0:07:55.70,0:07:57.84,Default,,0000,0000,0000,,And the temperature above\Nour energy curtain
Dialogue: 0,0:07:57.84,0:08:00.88,Default,,0000,0000,0000,,could be -10ºC,\Nwhereas below the energy curtain,
Dialogue: 0,0:08:00.88,0:08:04.49,Default,,0000,0000,0000,,is a 22º - 23º C climate.
Dialogue: 0,0:08:04.49,0:08:09.96,Default,,0000,0000,0000,,After the construction process,\Nand on February 28, 2011,
Dialogue: 0,0:08:09.96,0:08:13.27,Default,,0000,0000,0000,,we planted the first seeds,\Nof the first plants,
Dialogue: 0,0:08:13.27,0:08:16.55,Default,,0000,0000,0000,,in the world's first\Ncommercial rooftop greenhouse.
Dialogue: 0,0:08:16.55,0:08:20.35,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:08:23.57,0:08:25.61,Default,,0000,0000,0000,,And it's something\Nthat we're very proud of,
Dialogue: 0,0:08:25.61,0:08:28.57,Default,,0000,0000,0000,,I remember the team\Nreally celebrated that day,
Dialogue: 0,0:08:28.57,0:08:30.50,Default,,0000,0000,0000,,and we popped a lot of Champaign bottles,
Dialogue: 0,0:08:30.50,0:08:32.72,Default,,0000,0000,0000,,and they were not local.\N(Laughter)
Dialogue: 0,0:08:32.72,0:08:35.80,Default,,0000,0000,0000,,They were the good kind.\N(Laughter)
Dialogue: 0,0:08:35.80,0:08:37.93,Default,,0000,0000,0000,,And just 2 months\Nafter that very first day,
Dialogue: 0,0:08:37.93,0:08:39.74,Default,,0000,0000,0000,,my niece, Maya, at 8-months old,
Dialogue: 0,0:08:39.74,0:08:42.47,Default,,0000,0000,0000,,had her first solid food,\Nand it was one of our tomatoes,
Dialogue: 0,0:08:42.47,0:08:45.43,Default,,0000,0000,0000,,a cherry tomato grown in Montréal,\Nand she loves our tomatoes
Dialogue: 0,0:08:45.43,0:08:47.35,Default,,0000,0000,0000,,and this is something\Nthat brings me the most joy,
Dialogue: 0,0:08:47.35,0:08:50.01,Default,,0000,0000,0000,,seeing kids going through vegetables\Nlike they're candy.
Dialogue: 0,0:08:50.01,0:08:53.86,Default,,0000,0000,0000,,And today, almost a year later,\Nwe feed 2,000 people
Dialogue: 0,0:08:53.86,0:08:56.80,Default,,0000,0000,0000,,with vegetables that are harvested\Non the exact same day,
Dialogue: 0,0:08:56.80,0:09:00.16,Default,,0000,0000,0000,,that have never seen\Nthe inside of a fridge.
Dialogue: 0,0:09:00.16,0:09:03.97,Default,,0000,0000,0000,,Vegetables harvested\Nin the heart of the city, on a rooftop,
Dialogue: 0,0:09:03.97,0:09:06.78,Default,,0000,0000,0000,,using half the energy\Nto heat the building,
Dialogue: 0,0:09:06.78,0:09:09.33,Default,,0000,0000,0000,,and a fraction of the water and nutrients.
Dialogue: 0,0:09:09.33,0:09:12.08,Default,,0000,0000,0000,,And because of the direct link\Nwith our consumers,
Dialogue: 0,0:09:12.08,0:09:14.44,Default,,0000,0000,0000,,we distribute our food to drop points,
Dialogue: 0,0:09:14.44,0:09:18.06,Default,,0000,0000,0000,,and drop points are universities,\Ncoffee shops all over the island.
Dialogue: 0,0:09:18.06,0:09:20.13,Default,,0000,0000,0000,,But the process is so efficient,
Dialogue: 0,0:09:20.13,0:09:22.96,Default,,0000,0000,0000,,that we only need\N15 dollars in fuel per day,
Dialogue: 0,0:09:22.96,0:09:26.02,Default,,0000,0000,0000,,to feed 2,000 people.
Dialogue: 0,0:09:26.02,0:09:30.100,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:09:32.75,0:09:35.19,Default,,0000,0000,0000,,And what's been actually\Na huge surprise to us,
Dialogue: 0,0:09:35.19,0:09:40.15,Default,,0000,0000,0000,,is seeing how this little farm in Montréal\Nwas able to connect the community.
Dialogue: 0,0:09:40.15,0:09:43.13,Default,,0000,0000,0000,,Early on, when we started construction,\Npeople would stop by,
Dialogue: 0,0:09:43.13,0:09:45.38,Default,,0000,0000,0000,,and would ask us if they could visit.
Dialogue: 0,0:09:45.38,0:09:48.42,Default,,0000,0000,0000,,We had requests from universities,\Nfrom schools,
Dialogue: 0,0:09:48.42,0:09:52.12,Default,,0000,0000,0000,,from synagogues, from churches\Nall wanting to visit a farm.
Dialogue: 0,0:09:52.12,0:09:55.06,Default,,0000,0000,0000,,And it was really great to see how --
Dialogue: 0,0:09:55.06,0:09:57.73,Default,,0000,0000,0000,,To date we've had\Nover 10,000 visitors to the greenhouse.
Dialogue: 0,0:09:57.73,0:10:00.53,Default,,0000,0000,0000,,10,000 people that now understand\Nwhere food comes from.
Dialogue: 0,0:10:00.53,0:10:02.98,Default,,0000,0000,0000,,10,000 people that have met a farmer.
Dialogue: 0,0:10:02.98,0:10:05.38,Default,,0000,0000,0000,,Kids that have seen\Nhow a tomato plant grows,
Dialogue: 0,0:10:05.38,0:10:07.38,Default,,0000,0000,0000,,how a cucumber should taste like,
Dialogue: 0,0:10:07.38,0:10:10.04,Default,,0000,0000,0000,,and that's something\Nthat's been a big surprise to us,
Dialogue: 0,0:10:10.05,0:10:11.58,Default,,0000,0000,0000,,but it's been a very --
Dialogue: 0,0:10:11.58,0:10:13.56,Default,,0000,0000,0000,,I'm ecstatic to see that.
Dialogue: 0,0:10:13.56,0:10:16.85,Default,,0000,0000,0000,,And another great moment for me\Nis walking into one of our drop points,
Dialogue: 0,0:10:16.85,0:10:19.28,Default,,0000,0000,0000,,between the hours of 3 and 6 pm,
Dialogue: 0,0:10:19.28,0:10:23.46,Default,,0000,0000,0000,,and seeing 30 - 40 customers\Nrushing to grab their vegetable baskets,
Dialogue: 0,0:10:23.46,0:10:26.61,Default,,0000,0000,0000,,but taking the time to exchange recipes,
Dialogue: 0,0:10:26.61,0:10:31.12,Default,,0000,0000,0000,,phone numbers,\Nveggies and to truly connect.
Dialogue: 0,0:10:31.12,0:10:33.86,Default,,0000,0000,0000,,So I'm going to leave you\Nwith a few images.
Dialogue: 0,0:10:33.86,0:10:36.81,Default,,0000,0000,0000,,I think everybody likes images.
Dialogue: 0,0:10:36.81,0:10:41.06,Default,,0000,0000,0000,,Believe it or not, the first\Nis actually a picture of the land
Dialogue: 0,0:10:41.06,0:10:45.55,Default,,0000,0000,0000,,that used to exist where we have built\Nour greenhouse, 40-years ago.
Dialogue: 0,0:10:45.55,0:10:49.40,Default,,0000,0000,0000,,So 40-years ago, prior to the construction\Nof the industrial building,
Dialogue: 0,0:10:49.40,0:10:53.96,Default,,0000,0000,0000,,there used to be a farm, and a farmer\Nused to work here, feeding people.
Dialogue: 0,0:10:53.96,0:10:58.21,Default,,0000,0000,0000,,For 37 years, that spot\Nwas replaced by an industrial building,
Dialogue: 0,0:10:58.21,0:11:02.44,Default,,0000,0000,0000,,that contributed to heat islands,\Nand displaced the farmer.
Dialogue: 0,0:11:02.44,0:11:05.58,Default,,0000,0000,0000,,The good news is, this spot is once again,
Dialogue: 0,0:11:05.58,0:11:08.10,Default,,0000,0000,0000,,a fertile plot of land.
Dialogue: 0,0:11:08.10,0:11:10.93,Default,,0000,0000,0000,,Employing many,\Nand feeding many, many more,
Dialogue: 0,0:11:10.93,0:11:13.91,Default,,0000,0000,0000,,and helping make our world a better place.
Dialogue: 0,0:11:13.91,0:11:16.37,Default,,0000,0000,0000,,So imagine cities
Dialogue: 0,0:11:16.37,0:11:20.39,Default,,0000,0000,0000,,that feed their own inhabitants.
Dialogue: 0,0:11:20.39,0:11:23.50,Default,,0000,0000,0000,,Imagine communities\Nthat are connected by farms.
Dialogue: 0,0:11:23.50,0:11:27.72,Default,,0000,0000,0000,,Imagine knowing your farmer,\Nand knowing your food.
Dialogue: 0,0:11:27.72,0:11:33.52,Default,,0000,0000,0000,,When we celebrated\Nour first anniversary at Lufa,
Dialogue: 0,0:11:33.52,0:11:34.78,Default,,0000,0000,0000,,(Chuckling)
Dialogue: 0,0:11:34.78,0:11:36.98,Default,,0000,0000,0000,,what we choose to celebrate,
Dialogue: 0,0:11:36.98,0:11:39.88,Default,,0000,0000,0000,,was not the beginning of the construction,
Dialogue: 0,0:11:39.88,0:11:42.02,Default,,0000,0000,0000,,it wasn't the end of the construction,
Dialogue: 0,0:11:42.02,0:11:45.17,Default,,0000,0000,0000,,it was the day we had\Nthe first seeds planted.
Dialogue: 0,0:11:45.17,0:11:47.40,Default,,0000,0000,0000,,Because I remember very well that day,
Dialogue: 0,0:11:47.40,0:11:49.87,Default,,0000,0000,0000,,our carbon dioxide levels\Nstarted dropping,
Dialogue: 0,0:11:49.87,0:11:52.24,Default,,0000,0000,0000,,and our humidity levels started rising,
Dialogue: 0,0:11:52.24,0:11:54.60,Default,,0000,0000,0000,,just as the plants made it\Ninto the greenhouse.
Dialogue: 0,0:11:54.60,0:11:58.04,Default,,0000,0000,0000,,That was the first beat,\Nthe first sign of life.
Dialogue: 0,0:11:58.04,0:12:00.03,Default,,0000,0000,0000,,Now imagine cities full of life.
Dialogue: 0,0:12:00.03,0:12:01.10,Default,,0000,0000,0000,,(French) Thank you.
Dialogue: 0,0:12:01.10,0:12:02.93,Default,,0000,0000,0000,,(Applause)