[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.87,0:00:05.42,Default,,0000,0000,0000,,I grew up in a place with a lot of food\Nthat rich people called junk food.
Dialogue: 0,0:00:05.42,0:00:06.90,Default,,0000,0000,0000,,We didn't call it junk food.
Dialogue: 0,0:00:06.90,0:00:08.63,Default,,0000,0000,0000,,We just called it food.
Dialogue: 0,0:00:08.63,0:00:11.51,Default,,0000,0000,0000,,We went to one place in Mexico\Ntaking bold steps
Dialogue: 0,0:00:11.51,0:00:15.73,Default,,0000,0000,0000,,to address the fact that nutrition\Ncan be pretty damn expensive.
Dialogue: 0,0:00:16.98,0:00:25.56,Default,,0000,0000,0000,,(Emily) {\i1}In Oaxaca, food is a vital part of\Ntradition, ritual, and community.{\i0}
Dialogue: 0,0:00:32.60,0:00:38.52,Default,,0000,0000,0000,,Tlayudas that go with meat, \Ncheese, and lard
Dialogue: 0,0:00:38.52,0:00:40.06,Default,,0000,0000,0000,,are my favorite food.
Dialogue: 0,0:00:40.06,0:00:41.65,Default,,0000,0000,0000,,My favorite dish is black mole.
Dialogue: 0,0:00:41.65,0:00:43.05,Default,,0000,0000,0000,,Zucchini with cheese.
Dialogue: 0,0:00:44.59,0:00:46.65,Default,,0000,0000,0000,,(Emily) {\i1}And more recently business.{\i0}
Dialogue: 0,0:00:46.65,0:00:49.36,Default,,0000,0000,0000,,{\i1}Thousands of tourists \Nflocked to the city's restaurants{\i0}
Dialogue: 0,0:00:49.36,0:00:52.50,Default,,0000,0000,0000,,{\i1}confirming its standing\Nas a global food Mecca.{\i0}
Dialogue: 0,0:00:55.13,0:00:59.66,Default,,0000,0000,0000,,{\i1}But this phenomenon masks a major\Nand growing problem among locals.{\i0}
Dialogue: 0,0:00:59.66,0:01:04.88,Default,,0000,0000,0000,,{\i1}An obesity and diabetes epidemic\Nfueled by highly processed food.{\i0}
Dialogue: 0,0:01:13.11,0:01:15.21,Default,,0000,0000,0000,,BANNED FOOD
Dialogue: 0,0:01:16.73,0:01:19.89,Default,,0000,0000,0000,,(Emily) {\i1}One third of kids in Mexico\Nare overweight and obese{\i0}
Dialogue: 0,0:01:19.89,0:01:23.10,Default,,0000,0000,0000,,{\i1}and more than 10 percent \Nof its population has diabetes.{\i0}
Dialogue: 0,0:01:23.10,0:01:27.24,Default,,0000,0000,0000,,{\i1}Mexico has one of the highest number\Nof diabetes cases in the world.{\i0}
Dialogue: 0,0:01:27.24,0:01:29.59,Default,,0000,0000,0000,,{\i1}It's the country's number one killer.{\i0}
Dialogue: 0,0:01:29.59,0:01:32.55,Default,,0000,0000,0000,,My favorite junk food is fried food.
Dialogue: 0,0:01:32.55,0:01:36.52,Default,,0000,0000,0000,,I like buying a lot of chips and soda.
Dialogue: 0,0:01:36.52,0:01:39.65,Default,,0000,0000,0000,,I love chips because they are very tasty.
Dialogue: 0,0:01:40.60,0:01:42.93,Default,,0000,0000,0000,,(Emily) {\i1}The government is trying to\Ntackle the problem.{\i0}
Dialogue: 0,0:01:42.93,0:01:46.23,Default,,0000,0000,0000,,{\i1}In October, new federal regulations \Nwent into effect,{\i0}
Dialogue: 0,0:01:46.23,0:01:49.65,Default,,0000,0000,0000,,{\i1}requiring black octagon labels \Non food products,{\i0}
Dialogue: 0,0:01:49.65,0:01:53.53,Default,,0000,0000,0000,,{\i1}warning against high sugar, \Nsalt, or fat content.{\i0}
Dialogue: 0,0:01:53.53,0:01:57.77,Default,,0000,0000,0000,,{\i1}The state of Oaxaca,\Nalso ban the sale of junk food to kids.{\i0}
Dialogue: 0,0:01:57.77,0:01:59.01,Default,,0000,0000,0000,,{\i1}The question is, will it work?{\i0}
Dialogue: 0,0:02:01.33,0:02:03.21,Default,,0000,0000,0000,,Four chocolate ones.
Dialogue: 0,0:02:03.21,0:02:04.83,Default,,0000,0000,0000,,So two, three, four.
Dialogue: 0,0:02:04.83,0:02:07.50,Default,,0000,0000,0000,,(Emily) {\i1}Mayra Hernandez runs a corner store\Nin Oaxaca City.{\i0}
Dialogue: 0,0:02:07.94,0:02:12.58,Default,,0000,0000,0000,,Do you think that the labels actually\Nmake a difference in what people purchase?
Dialogue: 0,0:02:12.58,0:02:14.22,Default,,0000,0000,0000,,I don't think so.
Dialogue: 0,0:02:14.22,0:02:19.66,Default,,0000,0000,0000,,Client's don't give it much thought.
Dialogue: 0,0:02:19.66,0:02:21.51,Default,,0000,0000,0000,,As you can see here,
Dialogue: 0,0:02:21.51,0:02:25.77,Default,,0000,0000,0000,,these have the new labels,
Dialogue: 0,0:02:25.77,0:02:31.02,Default,,0000,0000,0000,,but people still take the same products.
Dialogue: 0,0:02:31.02,0:02:34.98,Default,,0000,0000,0000,,What do you think junk food \Nhas become so popular here in Oaxaca?
Dialogue: 0,0:02:34.98,0:02:36.16,Default,,0000,0000,0000,,The lack of money.
Dialogue: 0,0:02:36.16,0:02:38.80,Default,,0000,0000,0000,,Salaries are very low.
Dialogue: 0,0:02:38.80,0:02:41.14,Default,,0000,0000,0000,,If you want a proper breakfast,
Dialogue: 0,0:02:41.14,0:02:44.17,Default,,0000,0000,0000,,like some eggs and coffee with milk,
Dialogue: 0,0:02:44.17,0:02:47.84,Default,,0000,0000,0000,,you spend 45 - 50 pesos [$2 to $2.50].
Dialogue: 0,0:02:47.84,0:02:51.41,Default,,0000,0000,0000,,If you buy this, it costs half of that.
Dialogue: 0,0:02:52.30,0:02:56.87,Default,,0000,0000,0000,,Have you seen a change in sales\Nbecause of the prohibition
Dialogue: 0,0:02:56.87,0:02:59.16,Default,,0000,0000,0000,,on selling junk food to kids?
Dialogue: 0,0:02:59.16,0:03:02.27,Default,,0000,0000,0000,,No, I haven't seen it.
Dialogue: 0,0:03:02.27,0:03:06.57,Default,,0000,0000,0000,,Sometimes the dad comes\Nwith the shopping list
Dialogue: 0,0:03:06.57,0:03:08.32,Default,,0000,0000,0000,,for what the kid wants.
Dialogue: 0,0:03:09.88,0:03:14.53,Default,,0000,0000,0000,,When I go to the store,\NI don't look at the nutrition labels.
Dialogue: 0,0:03:14.53,0:03:17.14,Default,,0000,0000,0000,,The truth is I haven't looked at\Nthe new labels.
Dialogue: 0,0:03:17.14,0:03:19.20,Default,,0000,0000,0000,,I went to the pharmacy to buy a soda,
Dialogue: 0,0:03:19.20,0:03:21.98,Default,,0000,0000,0000,,but they said they couldn't sell it to me
Dialogue: 0,0:03:21.98,0:03:24.07,Default,,0000,0000,0000,,because I am underage.
Dialogue: 0,0:03:25.33,0:03:27.51,Default,,0000,0000,0000,,(Emily) {\i1}There's some evidence\Nwarning labels work.{\i0}
Dialogue: 0,0:03:27.51,0:03:33.96,Default,,0000,0000,0000,,{\i1}Chile started requiring them in 2016\Nand the sale of sodas fell by nearly 25%.{\i0}
Dialogue: 0,0:03:35.03,0:03:39.42,Default,,0000,0000,0000,,{\i1}But getting people to eat healthier,\Ncould also require a cultural shift.{\i0}
Dialogue: 0,0:03:39.42,0:03:44.95,Default,,0000,0000,0000,,(Emily) {\i1}Charlynne Curiel studies\Npeople's eating habits.{\i0}
Dialogue: 0,0:03:46.20,0:03:49.14,Default,,0000,0000,0000,,(Charlynne) There is \Nan association of status
Dialogue: 0,0:03:49.14,0:03:51.83,Default,,0000,0000,0000,,that makes people think that \N[processed food] is better.
Dialogue: 0,0:03:51.83,0:03:56.11,Default,,0000,0000,0000,,That is easier, make you more modern,
Dialogue: 0,0:03:56.11,0:03:58.97,Default,,0000,0000,0000,,and that you've left traditions behind.
Dialogue: 0,0:03:59.27,0:04:02.33,Default,,0000,0000,0000,,The prohibition \Non selling junk food to minors,
Dialogue: 0,0:04:02.33,0:04:04.47,Default,,0000,0000,0000,,what do you make of it?
Dialogue: 0,0:04:05.15,0:04:06.25,Default,,0000,0000,0000,,It's necessary.
Dialogue: 0,0:04:06.25,0:04:07.83,Default,,0000,0000,0000,,It is a step, just like the new labels.
Dialogue: 0,0:04:07.83,0:04:09.48,Default,,0000,0000,0000,,These are important steps.
Dialogue: 0,0:04:09.48,0:04:13.14,Default,,0000,0000,0000,,But I don't think they threaten\Nthe interests of the industry.
Dialogue: 0,0:04:13.14,0:04:16.88,Default,,0000,0000,0000,,As Oaxaca has become more well-known,
Dialogue: 0,0:04:16.88,0:04:20.12,Default,,0000,0000,0000,,have local people here change their diets?
Dialogue: 0,0:04:20.12,0:04:25.33,Default,,0000,0000,0000,,In the last few years, these products\Nhave really flooded the market,
Dialogue: 0,0:04:25.33,0:04:29.80,Default,,0000,0000,0000,,and because of how easy it is to consume\Nthese hyper-processed foods,
Dialogue: 0,0:04:29.80,0:04:31.92,Default,,0000,0000,0000,,they have an incredible reach.
Dialogue: 0,0:04:31.92,0:04:35.58,Default,,0000,0000,0000,,So, anywhere in this state\Nwhere there is electricity,
Dialogue: 0,0:04:35.58,0:04:37.85,Default,,0000,0000,0000,,you will find a refrigerator\Nwith Coca-Cola.
Dialogue: 0,0:04:39.35,0:04:42.12,Default,,0000,0000,0000,,It's time to eat! Let's eat!
Dialogue: 0,0:04:43.95,0:04:47.69,Default,,0000,0000,0000,,(Emily) {\i1}The Garcia family lives \Non the outskirts of Oaxaca City.{\i0}
Dialogue: 0,0:04:47.69,0:04:50.19,Default,,0000,0000,0000,,{\i1}There's a long history of diabetes\Nin their family{\i0}
Dialogue: 0,0:04:50.19,0:04:51.78,Default,,0000,0000,0000,,{\i1}and they're trying to eat healthier.{\i0}
Dialogue: 0,0:04:53.76,0:04:55.77,Default,,0000,0000,0000,,(Raquel He can drink a little bit\Nif he wants.
Dialogue: 0,0:04:56.34,0:04:58.55,Default,,0000,0000,0000,,(Emily) {\i1}But that demands\Nmore money and time.{\i0}
Dialogue: 0,0:05:05.98,0:05:07.40,Default,,0000,0000,0000,,(Emily) What are you cooking?
Dialogue: 0,0:05:07.40,0:05:09.66,Default,,0000,0000,0000,,(Raquel) I'm making a chicken Milanese.
Dialogue: 0,0:05:09.66,0:05:12.66,Default,,0000,0000,0000,,And I'll make zucchini with cheese.
Dialogue: 0,0:05:16.88,0:05:18.90,Default,,0000,0000,0000,,Thank you for having me at the table.
Dialogue: 0,0:05:18.90,0:05:19.55,Default,,0000,0000,0000,,For lunch.
Dialogue: 0,0:05:21.77,0:05:24.25,Default,,0000,0000,0000,,(Rigoberto) Give her a spoon and a cup.
Dialogue: 0,0:05:24.25,0:05:26.33,Default,,0000,0000,0000,,(Emily) What is the soup made with?
Dialogue: 0,0:05:26.33,0:05:28.27,Default,,0000,0000,0000,,(Rigoberto) Pumpkin, tomato...
Dialogue: 0,0:05:28.27,0:05:31.78,Default,,0000,0000,0000,,(Raquel) Tomato, onion, and cheese.
Dialogue: 0,0:05:31.78,0:05:33.37,Default,,0000,0000,0000,,(Emily) A family recipe.
Dialogue: 0,0:05:33.37,0:05:34.06,Default,,0000,0000,0000,,(Raquel) Yes.
Dialogue: 0,0:05:34.96,0:05:40.15,Default,,0000,0000,0000,,A year ago or two, what would you\Nnormally eat at lunch?
Dialogue: 0,0:05:40.15,0:05:43.28,Default,,0000,0000,0000,,A lot of coke, but now\Nwe have more water than coke.
Dialogue: 0,0:05:43.28,0:05:46.43,Default,,0000,0000,0000,,We'd have one at lunch,\Nanother for breakfast,
Dialogue: 0,0:05:46.43,0:05:47.90,Default,,0000,0000,0000,,and another for dinner.
Dialogue: 0,0:05:48.66,0:05:51.13,Default,,0000,0000,0000,,A big bottle just like the one\Nhe brought over.
Dialogue: 0,0:05:51.74,0:05:54.10,Default,,0000,0000,0000,,For you guys, was it hard\Nto change your diet?
Dialogue: 0,0:05:54.10,0:05:55.02,Default,,0000,0000,0000,,Yes,
Dialogue: 0,0:05:55.54,0:05:56.65,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:05:56.65,0:05:58.23,Default,,0000,0000,0000,,Because...
Dialogue: 0,0:05:58.23,0:06:00.04,Default,,0000,0000,0000,,(Rigoberto) You were used to it.
Dialogue: 0,0:06:00.04,0:06:02.66,Default,,0000,0000,0000,,I was used to having sugar.
Dialogue: 0,0:06:02.66,0:06:04.75,Default,,0000,0000,0000,,Are you scared of becoming diabetic?
Dialogue: 0,0:06:04.75,0:06:05.69,Default,,0000,0000,0000,,Yes.
Dialogue: 0,0:06:07.74,0:06:09.53,Default,,0000,0000,0000,,(Luis) Because I have seen my dad.
Dialogue: 0,0:06:09.53,0:06:11.06,Default,,0000,0000,0000,,(Rigoberto) And your grandpa.
Dialogue: 0,0:06:11.06,0:06:12.01,Default,,0000,0000,0000,,(Luis) My grandpa.
Dialogue: 0,0:06:16.00,0:06:19.34,Default,,0000,0000,0000,,What changed a year ago \Nthat you decided that you had to
Dialogue: 0,0:06:19.34,0:06:23.54,Default,,0000,0000,0000,,stop eating so much junk food\Nand stop drinking soft drinks?
Dialogue: 0,0:06:23.54,0:06:28.73,Default,,0000,0000,0000,,The doctor told me that I had to change\Nmy diet for my kids.
Dialogue: 0,0:06:28.73,0:06:34.35,Default,,0000,0000,0000,,The doctor also said that\NI can't eat too many fats or sugars
Dialogue: 0,0:06:34.35,0:06:35.84,Default,,0000,0000,0000,,because of my gallbladder.
Dialogue: 0,0:06:35.84,0:06:39.20,Default,,0000,0000,0000,,If I don't take care of myself,\NI will need surgery.
Dialogue: 0,0:06:39.20,0:06:42.95,Default,,0000,0000,0000,,(Emily) You change your diet\Nfor your kids more than anything?
Dialogue: 0,0:06:42.95,0:06:44.50,Default,,0000,0000,0000,,Yes, for the kids.