[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.71,0:00:05.42,Default,,0000,0000,0000,,I grew up in a place with a lot of food\Nthat rich people called junk food.
Dialogue: 0,0:00:05.42,0:00:06.90,Default,,0000,0000,0000,,We didn't call it junk food.
Dialogue: 0,0:00:06.90,0:00:08.63,Default,,0000,0000,0000,,We just called it food.
Dialogue: 0,0:00:08.63,0:00:11.51,Default,,0000,0000,0000,,We went to one place in Mexico\Ntaking bold steps
Dialogue: 0,0:00:11.51,0:00:15.73,Default,,0000,0000,0000,,to address the fact that nutrition\Ncan be pretty damn expensive.
Dialogue: 0,0:00:19.76,0:00:25.85,Default,,0000,0000,0000,,(Emily) {\i1}In Oaxaca, food is a vital part of\Ntradition, ritual, and community.{\i0}
Dialogue: 0,0:00:32.33,0:00:37.70,Default,,0000,0000,0000,,Tlayudas that go with meat, \Ncheese, and lard
Dialogue: 0,0:00:37.70,0:00:39.38,Default,,0000,0000,0000,,are my favorite food.
Dialogue: 0,0:00:39.38,0:00:41.65,Default,,0000,0000,0000,,My favorite dish is black mole.
Dialogue: 0,0:00:41.65,0:00:43.05,Default,,0000,0000,0000,,Zucchini with cheese.
Dialogue: 0,0:00:44.41,0:00:46.65,Default,,0000,0000,0000,,(Emily) {\i1}And more recently business.{\i0}
Dialogue: 0,0:00:46.65,0:00:49.36,Default,,0000,0000,0000,,{\i1}Thousands of tourists \Nflocked to the city's restaurants{\i0}
Dialogue: 0,0:00:49.36,0:00:52.50,Default,,0000,0000,0000,,{\i1}confirming its standing\Nas a global food Mecca.{\i0}
Dialogue: 0,0:00:55.13,0:00:59.66,Default,,0000,0000,0000,,{\i1}But this phenomenon masks a major\Nand growing problem among locals.{\i0}
Dialogue: 0,0:00:59.66,0:01:02.18,Default,,0000,0000,0000,,{\i1}An obesity and diabetes epidemic{\i0}
Dialogue: 0,0:01:02.18,0:01:04.88,Default,,0000,0000,0000,,{\i1}fueled by highly processed food.{\i0}
Dialogue: 0,0:01:13.93,0:01:16.03,Default,,0000,0000,0000,,BANNED FOOD
Dialogue: 0,0:01:16.73,0:01:19.89,Default,,0000,0000,0000,,(Emily) {\i1}One third of kids in Mexico\Nare overweight and obese{\i0}
Dialogue: 0,0:01:19.89,0:01:23.10,Default,,0000,0000,0000,,{\i1}and more than 10% of its population\Nhas diabetes.{\i0}
Dialogue: 0,0:01:23.10,0:01:27.24,Default,,0000,0000,0000,,{\i1}Mexico has one of the highest number\Nof diabetes cases in the world.{\i0}
Dialogue: 0,0:01:27.24,0:01:29.31,Default,,0000,0000,0000,,{\i1}It's the country's number one killer.{\i0}
Dialogue: 0,0:01:29.31,0:01:32.26,Default,,0000,0000,0000,,My favorite junk food is fried food.
Dialogue: 0,0:01:32.26,0:01:36.48,Default,,0000,0000,0000,,I like buying a lot of chips and soda.
Dialogue: 0,0:01:36.48,0:01:39.41,Default,,0000,0000,0000,,I love chips because they are very tasty.
Dialogue: 0,0:01:40.60,0:01:43.18,Default,,0000,0000,0000,,(Emily) {\i1}The government is trying to\Ntackle the problem.{\i0}
Dialogue: 0,0:01:43.18,0:01:46.23,Default,,0000,0000,0000,,{\i1}In October 2020, new federal regulations \Nwent into effect{\i0}
Dialogue: 0,0:01:46.23,0:01:49.89,Default,,0000,0000,0000,,{\i1}requiring black octagon labels \Non food products,{\i0}
Dialogue: 0,0:01:49.89,0:01:53.53,Default,,0000,0000,0000,,{\i1}warning against high sugar, \Nsalt, or fat content.{\i0}
Dialogue: 0,0:01:53.53,0:01:57.32,Default,,0000,0000,0000,,{\i1}The state of Oaxaca,\Nalso ban the sale of junk food to kids.{\i0}
Dialogue: 0,0:01:57.32,0:01:59.38,Default,,0000,0000,0000,,{\i1}The question is, will it work?{\i0}
Dialogue: 0,0:02:01.27,0:02:03.06,Default,,0000,0000,0000,,Four chocolate ones.
Dialogue: 0,0:02:03.06,0:02:04.83,Default,,0000,0000,0000,,So two, three, four.
Dialogue: 0,0:02:04.83,0:02:07.73,Default,,0000,0000,0000,,(Emily) {\i1}Mayra Hernandez runs\Na corner store in Oaxaca City.{\i0}
Dialogue: 0,0:02:08.31,0:02:12.28,Default,,0000,0000,0000,,Do you think that the labels actually\Nmake a difference in what people purchase?
Dialogue: 0,0:02:12.59,0:02:13.96,Default,,0000,0000,0000,,I don't think so.
Dialogue: 0,0:02:14.38,0:02:19.31,Default,,0000,0000,0000,,Client's don't give it much thought.
Dialogue: 0,0:02:19.60,0:02:21.09,Default,,0000,0000,0000,,As you can see here,
Dialogue: 0,0:02:21.74,0:02:25.60,Default,,0000,0000,0000,,these have the new labels,
Dialogue: 0,0:02:25.60,0:02:30.54,Default,,0000,0000,0000,,but people still take the same products.
Dialogue: 0,0:02:31.02,0:02:34.60,Default,,0000,0000,0000,,Why do you think junk food \Nhas become so popular here in Oaxaca?
Dialogue: 0,0:02:34.60,0:02:36.02,Default,,0000,0000,0000,,The lack of money.
Dialogue: 0,0:02:36.36,0:02:38.45,Default,,0000,0000,0000,,Salaries are very low.
Dialogue: 0,0:02:38.80,0:02:40.96,Default,,0000,0000,0000,,If you want a proper breakfast,
Dialogue: 0,0:02:40.96,0:02:44.06,Default,,0000,0000,0000,,like some eggs and coffee with milk,
Dialogue: 0,0:02:45.21,0:02:47.24,Default,,0000,0000,0000,,you spend 45 - 50 pesos [$2 to $2.50].
Dialogue: 0,0:02:47.63,0:02:51.41,Default,,0000,0000,0000,,If you buy this, it costs half of that.
Dialogue: 0,0:02:53.43,0:02:56.87,Default,,0000,0000,0000,,Have you seen a change in sales\Nbecause of the prohibition
Dialogue: 0,0:02:56.87,0:02:59.03,Default,,0000,0000,0000,,on selling junk food to kids?
Dialogue: 0,0:02:59.38,0:03:01.86,Default,,0000,0000,0000,,No, I haven't seen it.
Dialogue: 0,0:03:02.56,0:03:06.57,Default,,0000,0000,0000,,Sometimes the dad comes\Nwith the shopping list
Dialogue: 0,0:03:06.57,0:03:08.32,Default,,0000,0000,0000,,for what the kid wants.
Dialogue: 0,0:03:09.88,0:03:14.26,Default,,0000,0000,0000,,When I go to the store,\NI don't look at the nutrition labels.
Dialogue: 0,0:03:14.26,0:03:16.89,Default,,0000,0000,0000,,The truth is I haven't looked at\Nthe new labels.
Dialogue: 0,0:03:16.89,0:03:18.88,Default,,0000,0000,0000,,I went to the pharmacy to buy a soda,
Dialogue: 0,0:03:18.88,0:03:21.76,Default,,0000,0000,0000,,but they said they couldn't sell it to me
Dialogue: 0,0:03:21.76,0:03:24.05,Default,,0000,0000,0000,,because I am underage.
Dialogue: 0,0:03:25.13,0:03:27.51,Default,,0000,0000,0000,,(Emily) {\i1}There's some evidence\Nthat warning labels work.{\i0}
Dialogue: 0,0:03:27.51,0:03:30.64,Default,,0000,0000,0000,,{\i1}Chile started requiring them in 2016{\i0}
Dialogue: 0,0:03:30.64,0:03:33.58,Default,,0000,0000,0000,,{\i1}and the sale of sodas fell by nearly 25%.{\i0}
Dialogue: 0,0:03:35.03,0:03:37.11,Default,,0000,0000,0000,,{\i1}But getting people to eat healthier{\i0}
Dialogue: 0,0:03:37.11,0:03:39.42,Default,,0000,0000,0000,,{\i1}could also require a cultural shift.{\i0}
Dialogue: 0,0:03:41.54,0:03:44.23,Default,,0000,0000,0000,,{\i1}Charlynne Curiel studies\Npeople's eating habits.{\i0}
Dialogue: 0,0:03:46.20,0:03:49.14,Default,,0000,0000,0000,,(Charlynne) There is \Nan association of status
Dialogue: 0,0:03:49.14,0:03:51.83,Default,,0000,0000,0000,,that makes people think that \N[processed food] is better.
Dialogue: 0,0:03:51.83,0:03:56.11,Default,,0000,0000,0000,,That is easier, makes you more modern,
Dialogue: 0,0:03:56.11,0:03:58.58,Default,,0000,0000,0000,,and that you've left traditions behind.
Dialogue: 0,0:03:58.75,0:04:02.40,Default,,0000,0000,0000,,The prohibition \Non selling junk food to minors,
Dialogue: 0,0:04:02.40,0:04:03.63,Default,,0000,0000,0000,,what do you make of it?
Dialogue: 0,0:04:03.87,0:04:04.88,Default,,0000,0000,0000,,It's necessary.
Dialogue: 0,0:04:04.88,0:04:07.04,Default,,0000,0000,0000,,It is a step, just like the new labels.
Dialogue: 0,0:04:07.04,0:04:08.70,Default,,0000,0000,0000,,These are important steps.
Dialogue: 0,0:04:08.70,0:04:13.14,Default,,0000,0000,0000,,But I don't think they threaten\Nthe interests of the industry.
Dialogue: 0,0:04:13.14,0:04:16.25,Default,,0000,0000,0000,,As Oaxaca has become more well-known,
Dialogue: 0,0:04:17.12,0:04:19.99,Default,,0000,0000,0000,,have local people here change their diets?
Dialogue: 0,0:04:20.27,0:04:25.48,Default,,0000,0000,0000,,In the last few years, these products\Nhave really flooded the market,
Dialogue: 0,0:04:25.48,0:04:29.80,Default,,0000,0000,0000,,and because of how easy it is to consume\Nthese hyper-processed foods,
Dialogue: 0,0:04:29.80,0:04:31.70,Default,,0000,0000,0000,,they have an incredible reach.
Dialogue: 0,0:04:31.70,0:04:35.58,Default,,0000,0000,0000,,So, anywhere in this state\Nwhere there is electricity,
Dialogue: 0,0:04:35.58,0:04:37.73,Default,,0000,0000,0000,,you will find a refrigerator\Nwith Coca-Cola.
Dialogue: 0,0:04:39.22,0:04:41.70,Default,,0000,0000,0000,,It's time to eat! Let's eat!
Dialogue: 0,0:04:43.75,0:04:46.86,Default,,0000,0000,0000,,(Emily) {\i1}The Garcia family lives \Non the outskirts of Oaxaca City.{\i0}
Dialogue: 0,0:04:47.81,0:04:50.19,Default,,0000,0000,0000,,{\i1}There's a long history of diabetes\Nin their family{\i0}
Dialogue: 0,0:04:50.19,0:04:51.97,Default,,0000,0000,0000,,{\i1}and they're trying to eat healthier.{\i0}
Dialogue: 0,0:04:53.41,0:04:55.77,Default,,0000,0000,0000,,(Raquel) He can drink a little bit\Nif he wants.
Dialogue: 0,0:04:55.98,0:04:58.34,Default,,0000,0000,0000,,(Emily) {\i1}But that demands\Nmore money and time.{\i0}
Dialogue: 0,0:05:05.95,0:05:07.40,Default,,0000,0000,0000,,(Emily) What are you cooking?
Dialogue: 0,0:05:07.40,0:05:09.87,Default,,0000,0000,0000,,(Raquel) I'm making a chicken Milanese.
Dialogue: 0,0:05:09.87,0:05:12.66,Default,,0000,0000,0000,,And I'll make zucchini with cheese.
Dialogue: 0,0:05:16.76,0:05:18.57,Default,,0000,0000,0000,,Thank you for having me at the table.
Dialogue: 0,0:05:18.57,0:05:19.55,Default,,0000,0000,0000,,For lunch.
Dialogue: 0,0:05:21.77,0:05:24.01,Default,,0000,0000,0000,,(Rigoberto) Give her a spoon and a cup.
Dialogue: 0,0:05:24.01,0:05:26.20,Default,,0000,0000,0000,,(Emily) What is the soup made with?
Dialogue: 0,0:05:26.20,0:05:28.27,Default,,0000,0000,0000,,(Rigoberto) Pumpkin, tomato...
Dialogue: 0,0:05:28.27,0:05:31.17,Default,,0000,0000,0000,,(Raquel) Tomato, onion, and cheese.
Dialogue: 0,0:05:31.78,0:05:33.37,Default,,0000,0000,0000,,(Emily) A family recipe.
Dialogue: 0,0:05:33.37,0:05:34.41,Default,,0000,0000,0000,,(Raquel) Yes.
Dialogue: 0,0:05:34.92,0:05:39.84,Default,,0000,0000,0000,,(Emily) A year ago or two,\Nwhat would you normally eat at lunch?
Dialogue: 0,0:05:40.24,0:05:42.99,Default,,0000,0000,0000,,A lot of coke, but now\Nwe have more water than coke.
Dialogue: 0,0:05:43.28,0:05:46.43,Default,,0000,0000,0000,,We'd have one at lunch,\Nanother for breakfast,
Dialogue: 0,0:05:46.43,0:05:47.90,Default,,0000,0000,0000,,and another for dinner.
Dialogue: 0,0:05:48.66,0:05:51.13,Default,,0000,0000,0000,,A big bottle just like the one\Nhe brought over.
Dialogue: 0,0:05:51.74,0:05:53.89,Default,,0000,0000,0000,,For you guys, was it hard\Nto change your diet?
Dialogue: 0,0:05:54.15,0:05:54.92,Default,,0000,0000,0000,,Yes,
Dialogue: 0,0:05:54.92,0:05:56.17,Default,,0000,0000,0000,,(Emily) Why?
Dialogue: 0,0:05:56.17,0:05:58.16,Default,,0000,0000,0000,,Because...
Dialogue: 0,0:05:58.16,0:05:59.75,Default,,0000,0000,0000,,(Rigoberto) You were used to it.
Dialogue: 0,0:05:59.75,0:06:02.30,Default,,0000,0000,0000,,I was used to having sugar.
Dialogue: 0,0:06:02.30,0:06:04.75,Default,,0000,0000,0000,,Are you scared of becoming diabetic?
Dialogue: 0,0:06:04.75,0:06:05.69,Default,,0000,0000,0000,,Yes.
Dialogue: 0,0:06:07.74,0:06:09.44,Default,,0000,0000,0000,,(Luis) Because I have seen my dad.
Dialogue: 0,0:06:09.44,0:06:10.91,Default,,0000,0000,0000,,(Rigoberto) And your grandpa.
Dialogue: 0,0:06:10.91,0:06:12.01,Default,,0000,0000,0000,,(Luis) My grandpa.
Dialogue: 0,0:06:15.90,0:06:19.50,Default,,0000,0000,0000,,What changed a year ago \Nthat you decided that you had to
Dialogue: 0,0:06:19.50,0:06:23.30,Default,,0000,0000,0000,,stop eating so much junk food\Nand stop drinking soft drinks?
Dialogue: 0,0:06:23.74,0:06:28.36,Default,,0000,0000,0000,,The doctor told me that I had to change\Nmy diet for my kids.
Dialogue: 0,0:06:28.91,0:06:33.91,Default,,0000,0000,0000,,The doctor also said that\NI can't eat too many fats or sugars
Dialogue: 0,0:06:33.91,0:06:35.54,Default,,0000,0000,0000,,because of my gallbladder.
Dialogue: 0,0:06:36.14,0:06:38.98,Default,,0000,0000,0000,,If I don't take care of myself,\NI will need surgery.
Dialogue: 0,0:06:39.30,0:06:42.30,Default,,0000,0000,0000,,(Emily) You change your diet\Nfor your kids more than anything?
Dialogue: 0,0:06:43.05,0:06:43.92,Default,,0000,0000,0000,,Yes, for the kids.