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Quando uma empresa diz que um produto
é verde, ecológico ou sustentável

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isso é bom para o ambiente, certo?

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00:00:07,381 --> 00:00:09,049
Bem, talvez.

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00:00:09,266 --> 00:00:11,416
Mas é possível que seja ecobranqueamento.

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O quê? Ecobranqueamento.

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00:00:13,582 --> 00:00:17,142
É quando uma empresa faz afirmações
sem fundamento para enganar os clientes

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levando-os a pensar que os produtos
são sustentáveis ou ecológicos.

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00:00:20,635 --> 00:00:23,973
Isto permite às empresas apelar
ao consumidor com mentalidade ecológica

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sem ter de fazer mudanças significativas
nas suas práticas comerciais.

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00:00:27,954 --> 00:00:31,487
Isto não é agradável para si
nem para o planeta em que vivemos.

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00:00:31,537 --> 00:00:32,537
Não é não.

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Ecobranqueamento é um grande problema
e há imensas variáveis.

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Vamos falar sobre a razão por detrás disto

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e como pode usar o seu poder
de consumidor consciente para ajudar.

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00:00:48,583 --> 00:00:49,844
Sustainable Explainable

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Porque é que as empresas
decidem fazer ecobranqueamento?

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00:00:55,738 --> 00:00:58,917
De acordo com um inquérito,
66% dos inquiridos

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afirmaram que têm em conta
a sustentabilidade quando fazem compras.

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00:01:03,185 --> 00:01:07,885
Não é de admirar que as empresas
tentem atrair este público crescente.

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00:01:08,026 --> 00:01:10,680
À medida que se esforçam
por satisfazer os desejos do mercado

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00:01:10,769 --> 00:01:13,446
muitas estão a descobrir
que colar um autocolante verde

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e ficar por aí

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é muito mais fácil e mais barato
do que fazer as mudanças fundamentais

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que os clientes realmente procuram.

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Sem dúvida que já viu
ecobranqueamento nas lojas.

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São os anúncios ilustrados
de cenas da natureza,

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com folhas estrategicamente colocadas
e, claro, muito uso da cor verde.

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Se é verde, deve ser bom, certo?

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Nem sempre.

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