WEBVTT

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Quando uma empresa diz que seu produto

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é verde, ecológico ou sustentável

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isso é bom para o meio ambiente, certo?

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Bom, talvez.

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É possível que a empresa esteja fazendo 
greenwashing.

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Greenwashing é quando a empresa faz

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alegações falsas que podem levar

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seus clientes a pensar

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que seus produtos são sustentáveis
ou ecológicos.

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Dessa forma, as empresas apelam à

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mente sustentável de seus consumidores

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sem, de fato, terem que fazer

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mudanças significativas

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nas suas práticas comerciais.

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E isso não é bom para você

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e nem para o planeta em que vivemos. 
Não, não é mesmo.

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O greenwashing é um grande problema

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e há muitas variáveis.

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Então, vamos conversar sobre
o porquê o greenwashing acontece

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e como você pode usar seu poder

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como um consumidor consciente para ajudar.

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Uau! Sustentável e explicável.

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Então, por que as empresas decidem

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fazer greenwashing?

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De acordo com uma pesquisa, 66% dos

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entrevistados disseram que eles levam

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a sustentabilidade em conta quando

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vão fazer compras.

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Logo, não é surpresa nenhuma
que as empresas

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estejam tentando atrair
esse público crescente.

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As empresas estão lutando para atingir

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os desejos do mercado e muitas delas

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descobrem que só colocar um adesivo

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de produto verde em algo é

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muito mais fácil e barato do que fazer

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as mudanças essenciais que os clientes

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realmente procuram.

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E você definitivamente já viu greenwashing

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nas lojas.

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