1 00:00:19,150 --> 00:00:21,550 This is The State of Things. I'm Frank Stasio. 2 00:00:22,000 --> 00:00:25,200 A lot of academic research was paid for with public funding, 3 00:00:25,200 --> 00:00:29,500 but public access is often restricted by expensive paywalls. 4 00:00:29,500 --> 00:00:32,000 Meanwhile, some academic publishing companies have higher 5 00:00:32,119 --> 00:00:35,020 profit margins than companies like Walmart, Google, and Apple. 6 00:00:35,800 --> 00:00:38,800 But there is a movement on the way that could turn the tide. 7 00:00:44,550 --> 00:00:46,390 Paywall The Business of Scholarship 8 00:00:47,490 --> 00:00:50,090 Universities are about educating humans, 9 00:00:50,400 --> 00:00:56,900 and there is literally no reason to keep information from people. 10 00:00:57,000 --> 00:01:02,700 There is nothing gained other than money, and power, 11 00:01:03,200 --> 00:01:07,770 and things that, as people, we should want to push up against. 12 00:01:08,124 --> 00:01:08,724 Lot of money? 13 00:01:08,748 --> 00:01:10,748 A lot of money! 14 00:01:12,720 --> 00:01:16,720 A lot of money. It's huge, huge business. Billions of dollars of business. 15 00:01:17,800 --> 00:01:22,100 Academic publishing is a 25.2 billion dollar a year industry. 16 00:01:22,100 --> 00:01:24,170 This journal by Elsevier, Biomaterials, 17 00:01:24,170 --> 00:01:29,100 costs an average 10,702 dollars for yearly digital subscriptions. 18 00:01:29,100 --> 00:01:31,850 Is that money well spent? It's hard to say. 19 00:01:32,580 --> 00:01:37,830 In 1995, Forbes magazine predicted that scholarly research would be the Internet’s first victim. 20 00:01:38,300 --> 00:01:40,870 Academics are progressive, and surely journals 21 00:01:40,910 --> 00:01:43,440 would lose power in revenue with digital distribution. 22 00:01:43,720 --> 00:01:46,420 23 years later, this couldn't be further from the truth. 23 00:01:46,950 --> 00:01:49,510 I think one thing we learn when we look at history is 24 00:01:49,520 --> 00:01:51,830 that humans are really bad at predicting the future. 25 00:01:51,830 --> 00:01:55,200 And this is something that the media, they love to do, 26 00:01:55,800 --> 00:01:58,900 and people who consume media love to read it. It's fun, it... 27 00:01:58,900 --> 00:01:59,900 [error sound] 28 00:01:59,900 --> 00:02:00,900 We are sorry. 29 00:02:01,100 --> 00:02:03,850 You don’t have the credentials to access this documentary. 30 00:02:04,410 --> 00:02:06,700 Please see payment options below. 31 00:02:11,200 --> 00:02:12,200 [blip] 32 00:02:12,300 --> 00:02:17,300 The scholarly publishing industry makes about a 35 to 40 percent profit margin. 33 00:02:17,370 --> 00:02:19,310 And different years when I've looked at this, 34 00:02:19,320 --> 00:02:21,440 you know, Walmart is making around 3 %, 35 00:02:21,604 --> 00:02:25,024 and Walmart is like this evil, you know, giant for a lot of people. 36 00:02:25,190 --> 00:02:28,020 But it’s 3 percent compared to 35 percent. 37 00:02:28,100 --> 00:02:31,629 I mean, I could have flipped my own attitudes now, like, 38 00:02:31,629 --> 00:02:33,900 Walmart's not that bad compared to some of these 39 00:02:33,900 --> 00:02:36,000 other players in other industries. 40 00:02:36,000 --> 00:02:40,000 You know, wealth management industry is around 21 %, Toyota's around 12 %. 41 00:02:40,500 --> 00:02:46,500 How is it okay for this whole industry to be making so much a profit margin 42 00:02:47,024 --> 00:02:51,024 when there really aren’t any inputs that they have to pay for? 43 00:02:51,248 --> 00:02:53,648 (Jason) What are the corporations which you compare 44 00:02:53,651 --> 00:02:56,151 with that sort of a profit margin, that 32-35? 45 00:02:56,275 --> 00:02:58,905 I have honestly never heard of corporations 46 00:02:58,969 --> 00:03:01,299 that have profit margins that are that big. 47 00:03:01,599 --> 00:03:05,443 In most other lines of, lines of normal enterprise and business, 48 00:03:05,443 --> 00:03:09,683 that kind of profit margin is the sign of some kind of monopoly logic at work. 49 00:03:09,727 --> 00:03:15,310 Even though people not in academia may not be reading a lot of these articles, 50 00:03:15,310 --> 00:03:18,160 may not find them useful, they are still paying for them. 51 00:03:18,160 --> 00:03:22,850 Your tax dollars go towards governments who then subsidize universities, 52 00:03:22,900 --> 00:03:27,500 who then provide funds to libraries, who pay publishers through subscription fees. 53 00:03:27,500 --> 00:03:31,760 The journals and the publishers are getting, um, your money. 54 00:03:31,760 --> 00:03:35,250 Whether is it's you or your neighbor, everyone is paying into the system. 55 00:03:35,250 --> 00:03:37,600 And the people benefiting the most are publishers. 56 00:03:37,810 --> 00:03:40,318 Everybody deserves a profit margin. 57 00:03:40,318 --> 00:03:42,642 But how can journals - journals! - 58 00:03:42,642 --> 00:03:45,922 have a profit margin larger than some of the biggest tech companies? 59 00:03:46,560 --> 00:03:50,040 Well, publishing is so profitable because the workers don’t get paid. 60 00:03:50,040 --> 00:03:53,969 I mean, in what other industry, I can think of none, 61 00:03:53,969 --> 00:03:56,413 in which the primary workers, 62 00:03:56,413 --> 00:03:59,310 in this case, the authors, reviewers, get paid nothing? 63 00:03:59,310 --> 00:04:03,620 Profit margins in many respects in the publishing are second to none, 64 00:04:03,620 --> 00:04:08,780 and a few years back, I compared them to Facebook, and I realized they're about 65 00:04:08,780 --> 00:04:12,700 the equivalent of the most successful software companies today in terms of margins. 66 00:04:12,700 --> 00:04:15,650 And of course, Facebook has virtually infinite scale 67 00:04:15,650 --> 00:04:19,040 and there's arguably no more successful company in the last five or ten years. 68 00:04:19,040 --> 00:04:23,130 So, um, publishing is obscenely profitable 69 00:04:23,130 --> 00:04:28,110 and because of it, the publisher’s in no rush to see the world change. 70 00:04:28,564 --> 00:04:31,324 There is a real question as to why the margins are so high, 71 00:04:31,348 --> 00:04:34,648 like, 35 percent higher than Google’s margins; what’s going on there? 72 00:04:34,772 --> 00:04:38,772 Well, and that is simply because the pricing power, you know. 73 00:04:38,773 --> 00:04:43,430 You, if you are Elsevier, let’s say, you have proprietary access; 74 00:04:43,430 --> 00:04:47,100 you are selling a stream of content to a university. 75 00:04:47,124 --> 00:04:50,124 And it’s not like, you know, going to the supermarket 76 00:04:50,148 --> 00:04:53,548 and if there, you know, one beer is too expensive, you choose another one. 77 00:04:53,572 --> 00:04:56,466 It is not like a university librarian can say, 78 00:04:56,466 --> 00:04:59,676 "Well, the Elsevier papers are too expensive, we’ll just go with Wiley this year." 79 00:04:59,676 --> 00:05:01,630 You kind of need all of them. 80 00:05:01,630 --> 00:05:07,644 And so you have an ability to charge really as much as you want, 81 00:05:07,668 --> 00:05:10,868 and the universities will rarely actually balk. 82 00:05:10,868 --> 00:05:15,372 They might pretend to balk, but the reality is that faculty have to have access, 83 00:05:15,372 --> 00:05:18,266 and that’s a very powerful position for the businesses. 84 00:05:18,440 --> 00:05:20,140 Here's a problem in the market. 85 00:05:20,164 --> 00:05:23,864 The market exhibits what someone has called a moral hazard, 86 00:05:23,904 --> 00:05:27,684 which doesn’t have anything to with morality, [it's] an economic term. 87 00:05:27,700 --> 00:05:30,500 Moral hazard comes about when the purchasers of the good 88 00:05:30,500 --> 00:05:32,900 are not the consumers of the good. 89 00:05:32,900 --> 00:05:35,950 So what is the good here, in the traditional publishing market? 90 00:05:35,950 --> 00:05:38,530 It's access, you know, readership access. 91 00:05:38,530 --> 00:05:41,484 The consumers are people like me who want to read the articles, 92 00:05:41,484 --> 00:05:44,960 the purchasers, though, are not me, I don’t tend to subscribe to journals. 93 00:05:44,960 --> 00:05:51,314 The Harvard Library spends huge amounts of money subscribing to a huge range of journals. 94 00:05:51,314 --> 00:05:58,828 So, I am price insensitive to these journals, 'cause I don’t have to pay the bill. 95 00:05:59,052 --> 00:06:00,452 The money is real. Right? 96 00:06:00,476 --> 00:06:03,876 Academic publishing for journals is a 10 billion dollar 97 00:06:03,877 --> 00:06:05,877 a year revenue producing industry. 98 00:06:05,900 --> 00:06:09,700 This is not chump change. This is a significant amount of money. 99 00:06:09,700 --> 00:06:14,698 When you think about a profit margin of 30 to 40 percent taken out of that, 100 00:06:14,698 --> 00:06:17,588 that could be put back into the research enterprise, 101 00:06:17,588 --> 00:06:20,012 whether it's supporting more science, 102 00:06:20,012 --> 00:06:21,836 whether it's supporting universities, 103 00:06:21,836 --> 00:06:24,860 you know, hiring more researchers, paying more faculty, 104 00:06:24,860 --> 00:06:26,924 making college more affordable, 105 00:06:26,924 --> 00:06:31,082 that financial aspect is a symptom of 106 00:06:31,082 --> 00:06:34,152 just how out of alignment this commercial model is 107 00:06:34,152 --> 00:06:37,336 in trying to stay relevant in the research process. 108 00:06:37,740 --> 00:06:43,440 Usually we don’t think about the relationship 109 00:06:43,740 --> 00:06:48,940 between the profit of such companies, on the one hand, 110 00:06:49,588 --> 00:06:57,588 and the ever-increasing tuition fees at universities, 111 00:06:57,712 --> 00:06:59,972 but it's also a part of the story. 112 00:07:00,136 --> 00:07:03,636 We are not talking about a marginal problem. 113 00:07:03,760 --> 00:07:09,660 We are not talking about the internal issues of the scholars. 114 00:07:09,684 --> 00:07:13,684 We are talking about very basic social problems. 115 00:07:13,708 --> 00:07:16,588 What will be the future of our societies? 116 00:07:17,132 --> 00:07:20,732 Journal prices have been increasing way above the level of inflation 117 00:07:21,052 --> 00:07:23,752 and well above the rate of the growth of library budgets. 118 00:07:23,760 --> 00:07:26,010 Not just for years, but for decades. 119 00:07:26,010 --> 00:07:28,530 And it's been a catastrophe. 120 00:07:28,530 --> 00:07:31,144 Just ten hours ago, Anthem College shut down. 121 00:07:31,148 --> 00:07:34,148 Saint Joseph College will be closing its doors. 122 00:07:34,182 --> 00:07:37,246 Deep in debt, Dowling College is shutting its doors. 123 00:07:37,246 --> 00:07:39,696 The abrupt closure leaves faculty without jobs 124 00:07:39,720 --> 00:07:42,720 and thousands of students scrambling to find another school. 125 00:07:42,744 --> 00:07:46,744 The academy writ large has not really examined 126 00:07:46,768 --> 00:07:50,542 the full cost of scholarly communication. 127 00:07:50,542 --> 00:07:54,152 It’s been really the libraries' budgets that have born the brunt of that, 128 00:07:54,216 --> 00:07:57,116 and we have often had to go hat in hand to the administration 129 00:07:57,140 --> 00:08:00,640 to get increases for serials, 130 00:08:01,064 --> 00:08:03,564 specifically science, technology, medicine journals, 131 00:08:03,588 --> 00:08:06,588 that have just had a rapid increase in price 132 00:08:06,612 --> 00:08:10,052 for whatever reasons the publishers may claim for that. 133 00:08:10,136 --> 00:08:14,036 And for profit to go up, scarcity has to prevail. 134 00:08:14,200 --> 00:08:17,200 Welcome to the world of paywalls blocking research. 135 00:08:17,524 --> 00:08:19,624 - Have you hit paywalls? - Absolutely. 136 00:08:19,748 --> 00:08:21,988 I have definitely hit a paywall. 137 00:08:22,172 --> 00:08:23,982 I hit a paywall frequently. 138 00:08:23,996 --> 00:08:27,296 - Have you ever hit a paywall? - Oh, pff, yes. 139 00:08:27,320 --> 00:08:28,120 I hit a paywall. 140 00:08:28,144 --> 00:08:30,344 Quite often, I’ll find a paywall, yes. 141 00:08:30,368 --> 00:08:32,668 When I was a student, I definitely hit a paywall. 142 00:08:33,292 --> 00:08:34,292 I hit paywalls a lot. 143 00:08:34,916 --> 00:08:37,515 - How do you feel? - I feel really pissed. 144 00:08:37,539 --> 00:08:41,531 Students graduate, get their Master's, 145 00:08:41,531 --> 00:08:44,001 flow into those spin-off companies, 146 00:08:44,001 --> 00:08:46,164 and suddenly they discovered, 147 00:08:46,200 --> 00:08:50,740 that they could not get access to the research results 148 00:08:50,788 --> 00:08:54,788 that they needed because they were not longer affiliated with the university. 149 00:08:54,812 --> 00:09:01,812 They came knocking on my door. And I had to tell them, that, as a librarian, 150 00:09:01,836 --> 00:09:08,836 I was in this awkward position, that I had to block non-affiliated users 151 00:09:08,860 --> 00:09:12,860 for access to publicly funded research. 152 00:09:12,884 --> 00:09:17,784 And that is completely contrary to the mission of a library and a librarian. 153 00:09:17,808 --> 00:09:19,938 So that was an eye opener. 154 00:09:19,942 --> 00:09:22,342 Do you want to tell us a little bit about yourself? 155 00:09:22,342 --> 00:09:24,326 I'm Dwight Parker, 156 00:09:24,357 --> 00:09:28,917 I'm in the middle of my working on a PhD in Ed Psychology, 157 00:09:28,917 --> 00:09:32,180 I decided that I needed to take a break from that, 158 00:09:32,204 --> 00:09:33,444 and I’m selling cars. 159 00:09:33,444 --> 00:09:36,628 While I was in the program, I had access to lots of things, 160 00:09:36,652 --> 00:09:39,652 but once you're outside that program, 161 00:09:39,676 --> 00:09:42,176 if you, those same resources just aren’t available to you; 162 00:09:42,176 --> 00:09:44,400 at least they weren't to me, anyway. 163 00:09:44,424 --> 00:09:47,624 In, you know, education psychology was mine, 164 00:09:47,648 --> 00:09:50,288 and most of the research done is government funded, 165 00:09:50,288 --> 00:09:53,472 so that's taxpayer money going to fund research, 166 00:09:53,496 --> 00:09:56,396 that they're then charging for, which is absurd. 167 00:09:56,420 --> 00:09:58,330 - I mean, it’s absurd. - Absolutely. 168 00:09:58,344 --> 00:10:00,048 Not to mention it is a public good. 169 00:10:00,048 --> 00:10:01,968 I mean, certain academic research. 170 00:10:01,992 --> 00:10:04,512 I need to be able to access that research regardless. 171 00:10:04,512 --> 00:10:10,616 I mean, I don’t have $79.99 or...to do that. 172 00:10:11,200 --> 00:10:13,000 Not selling cars. 173 00:10:13,824 --> 00:10:15,824 Even the coolest car in existence. 174 00:10:19,380 --> 00:10:23,180 If I worked for Elsevier, I could afford it. 175 00:10:23,184 --> 00:10:25,464 Yeah, or any one of those. I mean, it's such a… 176 00:10:25,464 --> 00:10:28,828 Anyway. You know. You guys are doing it, you know, it's so… 177 00:10:30,952 --> 00:10:33,652 the money just corrupts everything, you know? 178 00:10:33,660 --> 00:10:36,870 You've got the money, you've got the government, and everybody's all... 179 00:10:36,870 --> 00:10:39,890 and it is like the science gets lost. Honestly, it gets lost. 180 00:10:39,910 --> 00:10:42,810 My wife had a pulmonary embolism. 181 00:10:42,811 --> 00:10:44,211 And they're not sure why. 182 00:10:44,234 --> 00:10:47,528 And nobody is still sure why she had a pulmonary embolism. 183 00:10:47,528 --> 00:10:51,308 It could be a number of different things, and so I started doing the thing I do, 184 00:10:51,308 --> 00:10:53,872 which is get on the Internet and start doing research. 185 00:10:53,872 --> 00:10:56,100 And you hit all these medical research paywalls 186 00:10:56,120 --> 00:10:58,000 where people are doing these studies about PE, 187 00:10:58,030 --> 00:11:02,030 and I can’t afford to spend the money to read a research paper 188 00:11:02,054 --> 00:11:06,054 only to discover that it’s not relevant to her. Relevant to our situation. 189 00:11:06,078 --> 00:11:07,878 It might be. It might not be. 190 00:11:07,902 --> 00:11:10,802 But there's not enough information in front of it for me to tell! 191 00:11:10,802 --> 00:11:13,826 But it could save her life! 192 00:11:14,150 --> 00:11:17,250 The reason that we have research is we're trying to solve 193 00:11:17,274 --> 00:11:19,773 problems in the world. We're trying to cure diseases, 194 00:11:19,774 --> 00:11:22,674 we're trying to figure out clean water, 195 00:11:22,698 --> 00:11:25,598 we're trying to figure out how to take poverty to zero. 196 00:11:25,622 --> 00:11:31,622 We're trying to completely wipe out particular disease states once and for all. 197 00:11:31,646 --> 00:11:35,646 And, if you want to do that, we've got to make sure that everybody has access. 198 00:11:35,670 --> 00:11:39,670 Not just rich countries, not just people who have Ph.D.s, 199 00:11:39,694 --> 00:11:42,494 but everybody gets to read scientific research, 200 00:11:42,550 --> 00:11:45,550 think about it, and then contribute their ideas. 201 00:11:45,618 --> 00:11:49,018 And when large portions of the population don’t have access to research, 202 00:11:49,142 --> 00:11:52,062 the odds of us solving big problems are significantly lower. 203 00:11:52,066 --> 00:11:55,366 The publishers have been part of curating the scholarly dialogue 204 00:11:55,367 --> 00:11:58,157 for centuries. And, in that respect, they are vital. 205 00:11:58,414 --> 00:12:05,314 At the same time, we have a global population, that the vast majority 206 00:12:05,338 --> 00:12:09,038 does not have access to research about current developments 207 00:12:09,262 --> 00:12:15,562 in science, medicine, culture, technology, environmental science. 208 00:12:15,586 --> 00:12:21,586 And are faced with the prospect of trying to make sense of the world without access 209 00:12:21,610 --> 00:12:25,710 to the best knowledge about it. And, in some sense, that is tragic. 210 00:12:26,434 --> 00:12:31,134 Western universities have really great funds for their libraries, 211 00:12:31,135 --> 00:12:32,835 so, they are in the... 212 00:12:32,858 --> 00:12:37,858 they have the capacity to purchase the journals, give access to their students. 213 00:12:37,882 --> 00:12:41,782 But, in context of developing countries, libraries are really poor. 214 00:12:42,306 --> 00:12:45,806 So, you eventually end up doing everything on your own without any support 215 00:12:45,830 --> 00:12:47,630 from the university or college. 216 00:12:47,654 --> 00:12:50,654 And even if you're trying to approach your faculties or professors, 217 00:12:50,678 --> 00:12:53,678 you get the same answers, that "we did it the same way, 218 00:12:53,702 --> 00:12:56,302 and you’ll have to do it the same way as well." 219 00:12:56,326 --> 00:13:00,226 So, it just keeps going, and we don’t get a concrete result out of it. 220 00:13:00,250 --> 00:13:04,250 So, my research was more in very fundamental physics. 221 00:13:04,274 --> 00:13:06,274 Special relativity, there. 222 00:13:06,298 --> 00:13:08,798 And many of these papers, again, was 223 00:13:08,990 --> 00:13:10,790 "you'll have to pay for it." 224 00:13:10,822 --> 00:13:14,422 I would say I’d never pay it for any paper, 225 00:13:14,623 --> 00:13:18,646 especially in the economy of Venezuela, right now, it's even worse, unfortunately. 226 00:13:18,670 --> 00:13:21,770 But even when I was a student there, you just kind of 227 00:13:21,794 --> 00:13:25,494 take your credit card and buy something from the Internet. 228 00:13:25,518 --> 00:13:28,618 So, from the lack of access, a movement has sprung out. 229 00:13:28,642 --> 00:13:31,142 And that movement is called Open Access. 230 00:13:33,266 --> 00:13:36,066 In its simplest form, Open Access is, 231 00:13:36,090 --> 00:13:39,470 you know, free and unencumbered access to, um, information. 232 00:13:39,990 --> 00:13:43,090 Very simply, it's a way to democratize information. 233 00:13:43,114 --> 00:13:46,114 it’s to reduce disparity and to promote equality. 234 00:13:46,138 --> 00:13:49,528 There’s lots of academics out there who can build on top of the research 235 00:13:49,528 --> 00:13:52,462 that’s gone before if they have access to all of the research. 236 00:13:52,886 --> 00:13:56,087 You might have some of the greatest minds of our generation 237 00:13:56,087 --> 00:13:59,309 living out in Central African Republic who don’t have access to any of the content. 238 00:13:59,734 --> 00:14:04,734 So, what they can build on top of this; how can they help move things further faster? 239 00:14:04,758 --> 00:14:07,758 And I think that is what Open Access is all about. 240 00:14:07,782 --> 00:14:11,866 It's allowing people who want access to the knowledge 241 00:14:11,866 --> 00:14:14,826 to have access to the knowledge and take it further. 242 00:14:15,430 --> 00:14:20,030 I think being passionate about Open Access is great. 243 00:14:21,354 --> 00:14:23,654 Where I get concerned is 244 00:14:23,455 --> 00:14:26,455 when somebody’s passion for Open Access 245 00:14:26,478 --> 00:14:30,278 leads them to be unwilling to think about the costs of it, 246 00:14:30,302 --> 00:14:31,902 as well as the benefits of it. 247 00:14:31,926 --> 00:14:36,026 I get concerned when Open Access becomes a religion 248 00:14:36,050 --> 00:14:38,050 or when it becomes a halo, 249 00:14:38,074 --> 00:14:44,174 that requires you to love whatever it's placed over. 250 00:14:44,198 --> 00:14:50,998 If we lose our ability, or, worse, our willingness to think critically, 251 00:14:51,022 --> 00:14:54,822 to think as critically and analytically about an Open Access model 252 00:14:54,846 --> 00:14:58,846 as we do about a toll access model, then we are no longer operating 253 00:14:58,870 --> 00:15:03,770 in the realm of reason and science; we're now operating in the realm of religion. 254 00:15:03,794 --> 00:15:08,794 And, I'm a religious person myself, I've got nothing against religion, 255 00:15:08,818 --> 00:15:12,418 but it's important not to confuse it with science. 256 00:15:12,942 --> 00:15:15,642 I can see how, especially if you’re on the other side, 257 00:15:15,646 --> 00:15:18,876 it would appear religious. There is a lot of belief for sure, right? 258 00:15:18,890 --> 00:15:21,750 It is a belief-based movement for a lot of people. 259 00:15:21,814 --> 00:15:28,814 But a lot of the most powerful pieces of the movement come from the biomedical literature. 260 00:15:28,838 --> 00:15:33,238 From parents who can’t access it, right? From family members who can’t access it. 261 00:15:33,262 --> 00:15:37,962 And those take on the element of witness and testimony that is religious, 262 00:15:37,986 --> 00:15:39,896 at least in overtone, right? 263 00:15:40,010 --> 00:15:46,010 And there's real power in witness and testimony, that is part of evangelical movements. 264 00:15:46,134 --> 00:15:50,834 And we can have a nerdy conversation about innovation, 265 00:15:50,858 --> 00:15:54,858 or I can give you an emotional story; which one goes more viral? 266 00:15:55,090 --> 00:15:58,920 Movements need to take all kinds, right? Movements are bigger than organizations; 267 00:15:58,944 --> 00:16:01,344 they're bigger than people when they work, right? 268 00:16:01,368 --> 00:16:05,168 That's kind of why they work: they take on this rolling avalanche aspect. 269 00:16:06,192 --> 00:16:09,192 For me, why I am doing this is because of the 270 00:16:09,300 --> 00:16:11,300 benefits to research efficiency. 271 00:16:12,606 --> 00:16:14,986 I want to see increased research efficiency overall. 272 00:16:14,986 --> 00:16:16,150 That is my overall goal. 273 00:16:16,150 --> 00:16:19,790 If you said, closed science was the way to do that, I would be supporting closed science. 274 00:16:19,790 --> 00:16:23,664 But that research efficiency comes with increases in quality, 275 00:16:23,688 --> 00:16:28,768 increases in inclusivity, increases in diversity, increases in innovation. 276 00:16:28,782 --> 00:16:34,012 Just having more people that can do something is a benefit. 277 00:16:34,036 --> 00:16:35,436 We have big problems to solve. 278 00:16:35,436 --> 00:16:37,360 I was very much involved, deeply involved 279 00:16:37,384 --> 00:16:41,384 in the early days of Open Access in life sciences. 280 00:16:41,408 --> 00:16:50,408 And our hope was that Open Access would not only bring the very significant change 281 00:16:50,432 --> 00:16:55,432 in access; it seemed completely crazy that most of research is not available 282 00:16:55,456 --> 00:16:57,256 to most of the people who need it. 283 00:16:57,580 --> 00:17:01,480 I had a visit to the University of Belgrade a few years ago, 284 00:17:01,304 --> 00:17:04,304 and I was meeting with grad students before my lecture, 285 00:17:04,428 --> 00:17:06,528 and we were going around the room 286 00:17:06,529 --> 00:17:08,628 talking about what each researcher did, 287 00:17:08,752 --> 00:17:11,252 {\an3}were working on for their thesis. 288 00:17:11,276 --> 00:17:15,576 And almost everyone in the room was working on implicit cognition. 289 00:17:15,599 --> 00:17:17,599 And it was amazing that there were so many students 290 00:17:17,624 --> 00:17:20,424 working on this particular area of research, and so I said, 291 00:17:20,448 --> 00:17:26,448 "Why are all of you doing this? How has that become this be the area that's so popular?" 292 00:17:26,472 --> 00:17:31,572 And the immediate response was, well, "We can access the literature in this area." 293 00:17:31,596 --> 00:17:33,396 "What do you mean?" I said. 294 00:17:33,420 --> 00:17:37,420 "Well, there is a norm of all the leading researchers in your field, 295 00:17:37,444 --> 00:17:41,144 all of you put your papers online. So, we can find them. 296 00:17:41,168 --> 00:17:43,168 And we can know what’s going on right now in this literature 297 00:17:43,192 --> 00:17:47,172 that we can’t get access to in other subdisciplines." 298 00:17:47,216 --> 00:17:49,316 I was blown away by that, right? 299 00:17:49,340 --> 00:17:54,140 That they made some decisions about what to study based on what they could access. 300 00:17:56,340 --> 00:17:59,640 When I was directing the Library 301 00:17:59,864 --> 00:18:05,864 and we had made major cuts in our subscriptions 302 00:18:06,364 --> 00:18:10,664 because of budgetary constraints, same sort of thing that libraries do, 303 00:18:10,888 --> 00:18:15,788 and we did a series of focus groups to try to see how people were coping with that. 304 00:18:15,812 --> 00:18:24,812 And one of the people who really stood out to me was a young M.D. Ph.D. student 305 00:18:24,836 --> 00:18:28,636 when he talked to his advisor. And the advisor said: 306 00:18:28,960 --> 00:18:33,260 "These are interesting areas. Read widely in these areas." 307 00:18:33,384 --> 00:18:40,984 And he said, "So, I have to read widely, but I realize my ability to read widely 308 00:18:41,000 --> 00:18:45,000 is constrained by what you have access to. 309 00:18:45,400 --> 00:18:55,400 And so my dissertation topic is going to be constrained by what you are able to afford, 310 00:18:55,424 --> 00:19:01,224 because I can't get at and read this other material that you no longer have access to." 311 00:19:01,448 --> 00:19:04,248 Some of the world’s greatest challenges 312 00:19:04,449 --> 00:19:05,849 are not going to be solved 313 00:19:05,872 --> 00:19:08,772 by one individual group of researchers. 314 00:19:08,796 --> 00:19:13,056 And we know that interdisciplinary research and collaboration 315 00:19:13,056 --> 00:19:15,920 is the way to get to those solutions faster. 316 00:19:15,944 --> 00:19:21,944 And because so many of those challenges are so prevalent 317 00:19:21,968 --> 00:19:25,968 - clean water, food security, global warming, public health - 318 00:19:25,992 --> 00:19:28,992 there's so many challenges that need to be solved 319 00:19:29,016 --> 00:19:32,246 that there's no reason why we wouldn’t want to do everything we can 320 00:19:32,246 --> 00:19:34,950 to drive that collaboration and to enable it to happen. 321 00:19:35,364 --> 00:19:42,664 Medical knowledge and incredible expertise can be found in every far corner of the world; 322 00:19:42,688 --> 00:19:44,688 we just haven’t tapped into it too often. 323 00:19:45,412 --> 00:19:51,312 So, um, a friend of mine is a pediatric heart surgeon at Stanford. 324 00:19:51,336 --> 00:19:55,536 He would observe when he was visiting India, 325 00:19:55,560 --> 00:19:59,460 and went to an institution that has now treated 10 times 326 00:19:59,484 --> 00:20:03,084 as many patients as him, and they're able to get 327 00:20:03,108 --> 00:20:06,108 almost as good results as he gets in Stanford, 328 00:20:06,132 --> 00:20:09,652 and they can do this between 5 and 10 percent the cost. 329 00:20:09,656 --> 00:20:13,456 And, to me, that’s genius! That is genius! 330 00:20:14,180 --> 00:20:19,180 And, you would think that we in the Western world would want to 331 00:20:19,204 --> 00:20:23,104 understand what's going on in India as much as they would want to see 332 00:20:23,128 --> 00:20:26,128 what we're able to do with all our marvels of technology. 333 00:20:26,152 --> 00:20:30,052 It is an easy conclusion to draw that scholarship must be open 334 00:20:30,076 --> 00:20:31,976 in order for scholarship to happen. 335 00:20:32,000 --> 00:20:36,000 And so it’s sort of a curiosity that it isn't already open. 336 00:20:36,024 --> 00:20:41,124 But that's really because of the history of how we got here. 337 00:20:41,548 --> 00:20:45,748 Every since the scholarly journal was founded or created in the mid-17th century, 338 00:20:45,772 --> 00:20:48,772 authors have written for them without pay, 339 00:20:48,796 --> 00:20:51,196 and they've written for impact, not for money. 340 00:20:51,220 --> 00:20:56,120 To better understand the research process, we traveled to where research journals originated: 341 00:20:56,444 --> 00:20:58,444 The Royal Society of London. 342 00:20:59,168 --> 00:21:01,068 I am Stuart Taylor, I am the publishing director here at the Royal Society. 343 00:21:01,692 --> 00:21:04,492 The Royal Society is Britain’s national academy of science. 344 00:21:04,516 --> 00:21:09,316 It was founded in 1660 as a society of the early scientists, 345 00:21:09,340 --> 00:21:11,340 such as Robert Hook and Christopher Wren. 346 00:21:11,364 --> 00:21:14,864 A few years after that, in 1665, Henry Oldenburg here, 347 00:21:14,888 --> 00:21:18,888 who's the first secretary of the society, launched the world’s first science journal 348 00:21:18,912 --> 00:21:19,912 called Philosophical Transactions. 349 00:21:20,136 --> 00:21:24,636 And that was the first time that the scientific achievements and discoveries 350 00:21:24,960 --> 00:21:27,560 {\an3}of early scientists was formally recorded. 351 00:21:27,584 --> 00:21:30,784 {\an3}And that journal has essentially set the model 352 00:21:30,808 --> 00:21:32,808 {\an3}for what we now know today of science journals. 353 00:21:33,732 --> 00:21:39,232 Embodying the four principles of archival, registration, dissemination and verification. 354 00:21:39,856 --> 00:21:44,856 So that means having your discovery associated with your name and a particular date, 355 00:21:44,880 --> 00:21:50,880 having it verified by review by your peers, having it disseminated to other scientists, 356 00:21:50,904 --> 00:21:52,904 and also having it archived for the future. 357 00:21:53,528 --> 00:21:57,528 As soon as there were digital networks, scholars begin sharing scholarship on them. 358 00:21:57,552 --> 00:22:01,052 Ever since, let’s say the early nineties, 359 00:22:01,176 --> 00:22:04,276 academics have been seriously promoting Οpen Αccess. 360 00:22:04,376 --> 00:22:08,376 Not just using the network to distribute scholarship and research, 361 00:22:08,500 --> 00:22:12,100 but promoting it and trying to foster it for others. 362 00:22:12,124 --> 00:22:14,124 It may sound like I'm making this up, but 363 00:22:14,425 --> 00:22:17,525 {\an3}I really felt at the time and I was not alone, 364 00:22:17,548 --> 00:22:22,448 {\an3}that if you have some wonderful idea 365 00:22:22,472 --> 00:22:26,472 or you make some breakthrough, you like to think it’s because 366 00:22:26,496 --> 00:22:36,196 you had some inspiration or you worked harder than anyone else, 367 00:22:36,220 --> 00:22:40,820 but you don’t like to think it was because you had privileged access to information. 368 00:22:40,844 --> 00:22:47,844 And so, you know, part of my intent in 1991 was just to level the playing field, 369 00:22:47,868 --> 00:22:52,468 that is, give everybody access to the same information at the same time, 370 00:22:52,492 --> 00:22:55,292 and not have these, you know, disparities in access. 371 00:22:55,516 --> 00:23:00,216 Forty percent of all the papers published in the New England Journal of Medicine 372 00:23:00,240 --> 00:23:02,240 - and then the New England Journal of Medicine is arguably 373 00:23:02,264 --> 00:23:04,064 the most impactful journal in the world - 374 00:23:04,088 --> 00:23:10,288 but 40 percent of the authors came from a 150-mile radius of Boston, 375 00:23:10,312 --> 00:23:13,312 which is where the New England Journal of Medicine is headquartered. 376 00:23:13,536 --> 00:23:15,336 Publishing is really an insiders’ game. 377 00:23:15,560 --> 00:23:21,560 Those of us who are insiders have much greater access to publishing and also even reading, 378 00:23:21,584 --> 00:23:23,484 as we come from the richer of the institutions. 379 00:23:24,280 --> 00:23:27,680 {\an3}A lot of people are suffering as a result 380 00:23:28,000 --> 00:23:30,800 {\an3}of the current system in academia. 381 00:23:31,432 --> 00:23:36,432 We have a lot of doctors who would benefit from having the latest information 382 00:23:36,456 --> 00:23:40,156 about what the best care to give to their patients. 383 00:23:40,580 --> 00:23:42,780 There is so much research that has been done already. 384 00:23:43,004 --> 00:23:48,804 It's ridiculous sometimes when we try to access a paper that was written in 1975. 385 00:23:48,828 --> 00:23:52,828 And it's still behind a paywall. It doesn’t make any sense. 386 00:23:52,852 --> 00:23:55,952 Research journals have come a long way since 1665. 387 00:23:56,176 --> 00:24:00,176 We now have the ability to reach many around the globe, simultaneously 388 00:24:00,200 --> 00:24:04,200 for next to nothing, and that is a huge benefit for scholars. 389 00:24:04,324 --> 00:24:08,324 Many authors think that if they publish in a conventional journal, 390 00:24:08,348 --> 00:24:13,448 especially an important conventional journal, a high-prestige, a high-impact, 391 00:24:13,472 --> 00:24:16,372 high-quality conventional journal, they're reaching everybody 392 00:24:16,396 --> 00:24:19,396 who cares about their work. That's false. 393 00:24:19,420 --> 00:24:23,120 They're reaching everybody who is lucky enough to work in an institution 394 00:24:23,144 --> 00:24:25,644 that's wealthy enough to subscribe to that journal. 395 00:24:25,668 --> 00:24:30,368 And even if those journals are relative best-sellers or if they're must-have journals 396 00:24:30,392 --> 00:24:36,192 that all libraries try to subscribe to, there are still libraries that cannot subscribe to them. 397 00:24:36,216 --> 00:24:39,716 And many libraries have long since canceled their must-have journals 398 00:24:39,740 --> 00:24:40,940 just because they don’t have the money. 399 00:24:40,964 --> 00:24:44,464 So, authors get the benefit of a wider audience, 400 00:24:44,488 --> 00:24:49,088 and by getting a wider audience they get the benefit of greater impact, 401 00:24:49,112 --> 00:24:52,812 because you cannot impact in your work, your work cannot be built upon, 402 00:24:52,836 --> 00:24:56,836 or cited or taken up or used, unless people know what it is. 403 00:24:56,860 --> 00:24:59,460 And most scholars write for impact. 404 00:24:59,684 --> 00:25:02,684 Part of what academics do is study questions, 405 00:25:02,908 --> 00:25:07,208 try to figure out some insight about what they've learned about a phenomenon 406 00:25:07,632 --> 00:25:11,432 and then share that with others so then those others can then say, 407 00:25:11,456 --> 00:25:14,456 "Ah, what about this, what about that, are you sure?" 408 00:25:14,380 --> 00:25:16,980 or "Oh yeah, let me use this in some new way." 409 00:25:17,004 --> 00:25:21,904 So, really, scholarship is a conversation, and the only way to have a conversation 410 00:25:21,928 --> 00:25:26,728 is to know what each other is saying and what the basis is for what they're saying. 411 00:25:26,752 --> 00:25:32,152 And so openness is fundamental to scholarship doing what it’s supposed to do. 412 00:25:32,776 --> 00:25:35,576 {\an1}There's one of those original myths about Open Access. 413 00:25:35,800 --> 00:25:38,500 {\an1}There's no peer review, there's low quality, and so forth. 414 00:25:38,524 --> 00:25:40,524 {\an1}And we know that 415 00:25:40,525 --> 00:25:42,525 when you put your stuff out in the open, 416 00:25:42,548 --> 00:25:47,548 people notice, you know, if you BS your way out there, 417 00:25:47,572 --> 00:25:51,572 you’ll be caught very quickly. If you miss something important, 418 00:25:51,596 --> 00:25:55,596 in terms of a piece of evidence, someone will point you to it. 419 00:25:55,620 --> 00:26:00,620 If you are not careful in your argument, or you miss a piece of important literature, 420 00:26:00,644 --> 00:26:04,144 someone will tell you that. And so you, as a researcher, 421 00:26:04,168 --> 00:26:08,768 would benefit from these observations and criticisms and other things, 422 00:26:08,792 --> 00:26:13,792 so your research will be better, not lower quality as a result of it! 423 00:26:14,416 --> 00:26:16,716 {\an1}If you don’t work in this space, you don’t have any contacts, 424 00:26:16,740 --> 00:26:19,940 {\an1}you don’t have any concept of the, sort of, dramatic impact 425 00:26:20,364 --> 00:26:23,664 {\an1}that these tensions are going to have on everyone. 426 00:26:23,688 --> 00:26:24,888 You know, when you see the EPA [Environmental Protection Agency] 427 00:26:24,912 --> 00:26:28,912 take down its climate change section of its website, there's real, 428 00:26:28,936 --> 00:26:32,836 concrete impact to not having information be available. 429 00:26:32,860 --> 00:26:36,860 There's plenty of free information out there, and we all know how problematic it can be. 430 00:26:36,884 --> 00:26:40,184 Just because it's free doesn't make it good; just because it's paid for doesn't make it bad, 431 00:26:40,208 --> 00:26:45,208 and I think that's the tension that this community’s always going to have to deal with. 432 00:26:45,832 --> 00:26:48,832 Of course, in the very early days of the Open Access movement, 433 00:26:48,856 --> 00:26:55,856 and Open Access journals, this notion that Open Access publishing is not of high quality 434 00:26:55,880 --> 00:26:58,880 was very predominant, but that has changed now. 435 00:26:59,404 --> 00:27:00,804 Open Access, to us, 436 00:27:00,828 --> 00:27:05,928 does not at all denigrate the level of peer review, you know. 437 00:27:05,952 --> 00:27:09,552 If anything, you know, it's going to be even better. 438 00:27:09,576 --> 00:27:13,376 {\an3}The reward system in many countries, in many developing countries 439 00:27:13,400 --> 00:27:16,500 {\an3}still mirrors our own, in the UK and the U.S. 440 00:27:16,524 --> 00:27:22,624 We did a survey recently, asking about our researchers' perceptions 441 00:27:22,648 --> 00:27:25,648 of Open Access, and lots of them, you know, were saying 442 00:27:25,672 --> 00:27:27,672 "Great, Open Access is exactly what we need, we need 443 00:27:27,696 --> 00:27:31,696 to tell the whole world about our research. Everyone needs access. This is great." 444 00:27:31,720 --> 00:27:37,720 However, when we asked the researchers what their priorities were for journals, 445 00:27:37,744 --> 00:27:41,744 where they wanted to publish their journals, the top things were impact factor, 446 00:27:41,768 --> 00:27:45,568 indexing, and at the bottom of the list, was Open Access. 447 00:27:45,592 --> 00:27:49,692 So whilst they were saying great things about Open Access, 448 00:27:49,716 --> 00:27:55,516 unfortunately because of the reward structures, it's nearer the bottom, 449 00:27:55,640 --> 00:27:57,440 because they still need to progress their career. 450 00:27:57,464 --> 00:28:01,164 {\an1}Open Access has been with us for some time. 451 00:28:03,088 --> 00:28:06,988 {\an1}The impact has not been as quick as I expected, 452 00:28:07,112 --> 00:28:17,112 and I'm kind of worried that in the next 5 years, how fast are we going to move? 453 00:28:17,636 --> 00:28:23,536 {\an3}Is there a reason that research journals are so 454 00:28:23,560 --> 00:28:24,560 {\an3}lethargic to change? 455 00:28:25,360 --> 00:28:27,360 {\an3}Well, you might call them resilient [laughter]. 456 00:28:28,484 --> 00:28:34,484 I think there is a certain degree of lethargy. As you know, 457 00:28:34,508 --> 00:28:38,308 academics are probably the most conservative people on the planet. 458 00:28:38,332 --> 00:28:41,332 You know, yes, they may be innovating with their research, 459 00:28:41,356 --> 00:28:45,556 but academic structures are very slow to change. 460 00:28:45,980 --> 00:28:47,980 {\an3}The academic community is very, very conservative. 461 00:28:48,904 --> 00:28:53,504 {\an3}It’s very hard to change, make significant system changes, 462 00:28:53,528 --> 00:28:57,428 in the academic community. Our process for tenure now 463 00:28:57,452 --> 00:28:59,852 is the same as it was 150 years ago. 464 00:29:00,476 --> 00:29:04,476 Authors are very aware, that their chances of progress, 465 00:29:04,500 --> 00:29:06,600 to continue their jobs, getting funding, 466 00:29:06,624 --> 00:29:11,224 whole aspects of their careers depend on where they publish. 467 00:29:12,548 --> 00:29:19,248 And this need created a sort of prison 468 00:29:19,272 --> 00:29:23,272 in which authors cannot have an alternative way to publish 469 00:29:23,296 --> 00:29:25,796 except to publish in those journals 470 00:29:25,820 --> 00:29:28,020 that are most likely to help them in their careers. 471 00:29:28,044 --> 00:29:30,144 One of the big obstacles for Open Access is actually 472 00:29:30,268 --> 00:29:35,468 the current resource assessment and tenure and all these things. 473 00:29:35,692 --> 00:29:39,692 Because there still is a tendency to say, okay, 474 00:29:39,716 --> 00:29:43,716 if you publish four papers in the higher-rank journals, 475 00:29:43,740 --> 00:29:45,740 you are producing better research. 476 00:29:45,764 --> 00:29:51,264 It might be so that those papers will never be cited or never read. 477 00:29:51,288 --> 00:29:56,388 But they take the journal impact factor as a proxy for quality. 478 00:29:56,412 --> 00:30:01,612 And we know, all of us, that it is subject to gaming and fraud. 479 00:30:01,936 --> 00:30:05,970 {\an1}The impact factor is actually the average number of citations 480 00:30:06,160 --> 00:30:12,183 {\an1}that that journal gets over, it’s a 2-year window. 481 00:30:12,184 --> 00:30:19,584 The impact factor is a perverse metric which has somehow become entrenched 482 00:30:19,608 --> 00:30:25,808 in the evaluation system and the way researchers are assessed across the world. 483 00:30:25,832 --> 00:30:31,032 You can charge for a Gucci handbag a hell of a lot more 484 00:30:31,056 --> 00:30:33,056 that you can for one that you just pick off the high street. 485 00:30:33,280 --> 00:30:36,190 {\an3}Impact factors have perverted the whole system 486 00:30:36,281 --> 00:30:38,081 {\an3}of scholarly communications massively. 487 00:30:38,550 --> 00:30:43,350 Even their founder, Eugene Garfield, said they should not be used in this way. 488 00:30:43,428 --> 00:30:46,328 Then you must begin to wonder that, you know, there’s something wrong. 489 00:30:46,452 --> 00:30:49,352 And the faux-scientific nature of them, you know, 490 00:30:49,356 --> 00:30:51,356 the fact that they are accurate to three decimal places, 491 00:30:51,500 --> 00:30:59,000 when they’re clearly not, they're given this pseudoscientific feel to them. 492 00:30:59,024 --> 00:31:01,824 The Royal Society, a few years ago, signed something called 493 00:31:01,848 --> 00:31:05,248 the San Francisco Declaration on Research Assessment, or DORA for short, 494 00:31:05,272 --> 00:31:11,272 which essentially calls on institutions and funders to assess scientists 495 00:31:11,296 --> 00:31:13,796 in ways that don’t use the impact factor. 496 00:31:13,820 --> 00:31:18,320 So going much more back to peer review, and actually looking at the work itself 497 00:31:18,344 --> 00:31:20,344 rather than simply relying on a metric 498 00:31:20,368 --> 00:31:23,868 which many people believe to be a very flawed metric. 499 00:31:24,592 --> 00:31:27,092 {\an1}But the way of addressing the problem is to 500 00:31:27,093 --> 00:31:29,693 {\an1}to start divorcing the assessment of an academic 501 00:31:29,916 --> 00:31:31,316 from the journals in which they're publishing. 502 00:31:31,340 --> 00:31:34,340 And if you are able to evaluate an academic based on the research 503 00:31:34,364 --> 00:31:37,264 that they produce on their own, rather than where that research has been published, 504 00:31:37,388 --> 00:31:42,188 I think you can then start to allow researchers to publish in, you know, 505 00:31:42,512 --> 00:31:46,512 journals that provide better service, better access, lower cost, all these things. 506 00:31:46,600 --> 00:31:53,000 Journals that are highly selective reject work that is perfectly publishable and perfectly good, 507 00:31:53,160 --> 00:31:56,060 but they reject it because it's not a significant advance, 508 00:31:56,084 --> 00:32:02,084 or it's not going to make the headlines, in the same way as a paper on disease or stem cells might. 509 00:32:02,108 --> 00:32:04,508 So it gets rejected, and then goes to another journal, 510 00:32:04,532 --> 00:32:07,532 goes through another round of peer review, 511 00:32:07,556 --> 00:32:10,056 and you can go through this through several cycles. 512 00:32:10,380 --> 00:32:17,780 And in fact the rationale of launching PLOS One was exactly to try and stop that, 513 00:32:17,904 --> 00:32:25,704 rounds and rounds of wasted both scientists' time, reviewers' time, editors' time, 514 00:32:25,728 --> 00:32:28,928 and ultimately, you know, at the expense of science and society. 515 00:32:29,252 --> 00:32:36,752 {\an1}The time it takes to go through the top-tier journals and to maybe not make it, 516 00:32:36,776 --> 00:32:38,576 and then have to go to another journal, 517 00:32:38,600 --> 00:32:43,400 locks up that particular bit of research in a time warp. 518 00:32:43,524 --> 00:32:46,524 It is in the interest of research funders who are paying, you know, 519 00:32:46,548 --> 00:32:48,548 millions or billions of dollars to fund research every year, 520 00:32:48,572 --> 00:32:51,072 for that research to then be openly available. 521 00:32:51,196 --> 00:32:53,396 {\an1}There have been a lot of different ways to come at this, 522 00:32:53,397 --> 00:32:55,497 {\an1}and a lot of people have said, let’s be incremental, 523 00:32:55,520 --> 00:32:59,120 {\an1}first we’ll create what's called green Open Access, 524 00:32:59,144 --> 00:33:03,244 where you'll just provide access to the content but no usage rights that are associated with that. 525 00:33:03,968 --> 00:33:07,668 The Gates Foundation said, "That's only half a loaf, 526 00:33:07,692 --> 00:33:11,692 we're not in the half a loaf business, if you're gonna do this, go all the way." 527 00:33:11,716 --> 00:33:15,716 And I really applaud them for not wanting to take the middle step. 528 00:33:15,740 --> 00:33:19,840 They have enough foresight and, frankly, leverage 529 00:33:20,064 --> 00:33:22,064 to demand getting it right the first time around. 530 00:33:22,988 --> 00:33:25,688 {\an1}From the Foundation's prospective we were able to, 531 00:33:25,712 --> 00:33:28,412 {\an1}through our funding, work with our grantees to say, 532 00:33:28,536 --> 00:33:32,036 {\an1}"Yes, we are going to give you this money, and, yes, we want you to do 533 00:33:32,360 --> 00:33:36,660 certain scientific and technical research, and yield a particular outcome, 534 00:33:36,684 --> 00:33:38,684 but we want you to do it in a particular way." 535 00:33:38,708 --> 00:33:42,708 And one of the ways that we want people to work is to ensure 536 00:33:42,732 --> 00:33:46,332 that the results of what they do is broadly open and accessible. 537 00:33:46,356 --> 00:33:52,156 And, along with that, we want to ensure that not only the money that we spend 538 00:33:52,180 --> 00:33:55,780 directly on our investments and new science and technology 539 00:33:56,104 --> 00:33:59,804 yield a tangible benefit to those people, 540 00:33:59,828 --> 00:34:03,128 but we’d also like to see it to have a multiplier effect so that the information 541 00:34:03,152 --> 00:34:09,351 and the results of what we funded gets out for broader use by the scientific community, 542 00:34:09,376 --> 00:34:13,376 the academic community to build on and sort of accelerate 543 00:34:13,400 --> 00:34:15,600 and expand the results that we are achieving. 544 00:34:16,224 --> 00:34:20,123 - What comes to mind when you hear of Elsevier? 545 00:34:20,848 --> 00:34:23,547 Oh my goodness. He-he. 546 00:34:27,172 --> 00:34:32,871 Yes. Elsevier is a pain in the neck for us in Africa, 547 00:34:33,196 --> 00:34:36,496 because their prices are too high for us, 548 00:34:36,820 --> 00:34:38,820 they don’t want to come down. 549 00:34:39,344 --> 00:34:45,344 {\an1}You know, I think we can say that Elsevier is 550 00:34:45,467 --> 00:34:47,668 {\an1}actually a good contributor to the publishing community. 551 00:34:48,292 --> 00:34:50,292 - Elsevier. What comes to mind? 552 00:34:50,616 --> 00:34:55,616 {\an1}Well, a level of profit that 553 00:34:55,617 --> 00:34:57,617 {\an1}I think is unfortunately unpalatable. 554 00:34:58,440 --> 00:35:02,440 And unsupportable, because from a University's point of view, 555 00:35:02,464 --> 00:35:03,664 of course, it’s all public funds. 556 00:35:03,688 --> 00:35:07,688 Their licensing practices which have certainly evolved over time. 557 00:35:07,712 --> 00:35:12,912 You know, if we look at Elsevier's reuse or commercial practices over the past 10 years, 558 00:35:12,936 --> 00:35:16,336 I think they’ve made a lot of changes that have made them 559 00:35:16,360 --> 00:35:18,560 more author or researcher-friendly. 560 00:35:19,484 --> 00:35:24,484 So there is definitely an evolution there. 561 00:35:25,708 --> 00:35:29,308 {\an1}These publishers, whenever we publish something there, 562 00:35:28,132 --> 00:35:32,932 {\an1}this is financed by our departments. This is kind of public money. 563 00:35:33,956 --> 00:35:36,956 So we are paying the money, but they are closing in. 564 00:35:36,980 --> 00:35:39,680 I would never characterize them as a bad actor. 565 00:35:39,704 --> 00:35:42,704 I think they do a lot of good for supporting innovation 566 00:35:42,728 --> 00:35:45,528 and kind of cross-industry initiatives. 567 00:35:45,952 --> 00:35:48,652 {\an3}There is a lot of reasons why 568 00:35:48,700 --> 00:35:51,700 {\an3}people focus on Elsevier as kind of the bad guy. 569 00:35:52,276 --> 00:35:54,876 Have a look at their annual report; it's all online. 570 00:35:54,900 --> 00:35:57,700 their profits are up; their dividends are up; they’re doing very well; 571 00:35:57,900 --> 00:36:01,300 they made a couple of billion pounds in profit last year. 572 00:36:01,348 --> 00:36:07,948 By and large, does our industry treat researchers well? 573 00:36:07,972 --> 00:36:12,172 Do we act effectively as a responsible midwife for these important 574 00:36:12,196 --> 00:36:18,496 scholarly concepts or ideas and make them accessible to the world 575 00:36:18,520 --> 00:36:23,020 and distribute them and reinvest in the community? I would say yes. 576 00:36:23,544 --> 00:36:26,944 {\an3}I personally think that Elsevier 577 00:36:27,450 --> 00:36:29,550 {\an3}comes in for a lot of bad press; 578 00:36:29,568 --> 00:36:31,568 some of it is deserved and earned, I think. 579 00:36:31,792 --> 00:36:35,792 I also think they have made a lot of smart innovations in publishing 580 00:36:35,816 --> 00:36:38,816 that we have all learned from. I remember when I moved to UC Press, 581 00:36:38,840 --> 00:36:41,640 I have moved from 20 years in commercial publishing 582 00:36:41,664 --> 00:36:46,164 into the non-profit university press world, and it turned out that one of the main concerns 583 00:36:46,188 --> 00:36:49,388 of some of the staff head was that I was gonna turn UC Press into Elsevier. 584 00:36:50,712 --> 00:36:56,012 Which, of course, has not happened. But I... More seriously, I think 585 00:36:56,036 --> 00:37:00,036 that those of us in a sort of non-profit publishing world can actually learn 586 00:37:00,060 --> 00:37:02,060 a lot from big competitors. 587 00:37:02,084 --> 00:37:06,084 I worked for Elsevier for a year, so I have to say a disclaimer; 588 00:37:06,108 --> 00:37:10,108 I also worked for 15 years for non-profit scholarly societies. 589 00:37:10,132 --> 00:37:13,132 And I was a journal publisher in both of those environments. 590 00:37:14,056 --> 00:37:18,556 They're different environments. And, for me, my view of commercial publishers was shaped 591 00:37:18,580 --> 00:37:22,080 by my experience coming out of the scholarly society. 592 00:37:22,104 --> 00:37:26,104 I worked for the American Astronomical Society, where our core mission was 593 00:37:26,128 --> 00:37:29,128 to get the science into the hands of the scientists 594 00:37:29,152 --> 00:37:31,452 when they wanted it, the way they wanted it. 595 00:37:31,476 --> 00:37:36,476 I went to a commercial publisher. I was recruited by them; 596 00:37:36,500 --> 00:37:41,000 I thought I was gonna do more of the same. But that was really not the job. 597 00:37:41,024 --> 00:37:44,524 The job was managing a set of journals to a specific profit margin. 598 00:37:44,548 --> 00:37:48,348 And that just wasn’t my cup of tea, it didn’t mesh with the values that I have. 599 00:37:48,372 --> 00:37:50,872 So I went back into not-for-profit publishing. 600 00:37:50,896 --> 00:37:59,596 I do think it's not that they are bad entities, but their goal is 601 00:37:59,620 --> 00:38:04,620 to return profits to their shareholders. They're not mission-driven organizations. 602 00:38:04,644 --> 00:38:07,244 And that is fine; they're commercial companies. 603 00:38:07,368 --> 00:38:13,068 My question is, right now, in the 21st century when we have these other mechanisms 604 00:38:13,092 --> 00:38:16,192 that can enable the flow of science, are they helping or hurting? 605 00:38:16,216 --> 00:38:19,216 And I would like to see them adjust their models to be 606 00:38:19,240 --> 00:38:21,240 a little bit more helpful rather than harmful. 607 00:38:21,564 --> 00:38:25,164 There are absolutely just criticisms that can be leveled at Elsevier. 608 00:38:25,188 --> 00:38:27,588 There are just criticisms that can be leveled at PLOS. 609 00:38:27,612 --> 00:38:31,612 There are just criticisms that can be leveled at anyone and anything. 610 00:38:31,636 --> 00:38:37,936 I try not to judge the legitimacy of a criticism based on its target. 611 00:38:37,960 --> 00:38:41,960 I try to judge the legitimacy of a criticism based on its content. 612 00:38:44,184 --> 00:38:46,884 Oh yeah, good, I just wanted to make sure someone said this. 613 00:38:48,108 --> 00:38:51,608 I need to talk about what kind of company Elsevier is. 614 00:38:52,532 --> 00:38:57,832 The hostility that they sometimes get, it's not just about the money; 615 00:38:57,856 --> 00:39:00,856 it's about the kind of company they are, right? 616 00:39:00,880 --> 00:39:05,080 It's the actions they take often, they're anti-collegiate. 617 00:39:05,104 --> 00:39:09,104 So, when they send take-down notices to academia.edu, 618 00:39:09,128 --> 00:39:12,328 where academics had put up some pdfs of their research, 619 00:39:12,352 --> 00:39:14,252 and then they were forced to take them down. 620 00:39:14,276 --> 00:39:18,276 Obviously the lawsuit against Sci-Hub as well in 2015. 621 00:39:18,300 --> 00:39:24,700 And, yes, both of those things were illegal, but the academic community doesn't care; 622 00:39:24,724 --> 00:39:26,324 it doesn't really see them in that way. 623 00:39:26,648 --> 00:39:28,748 {\an1}When I got the take-down notice, I didn’t get 624 00:39:28,849 --> 00:39:31,849 {\an1}the take-down notice directly from Elsevier, 625 00:39:31,900 --> 00:39:35,100 {\an1}they sent it to an official at Princeton. 626 00:39:35,096 --> 00:39:43,496 In the notice itself, it only mentions a handful of papers by two academics at Princeton. 627 00:39:43,520 --> 00:39:48,820 Now, if you look at Princeton’s websites, there are probably hundreds if not thousands 628 00:39:48,844 --> 00:39:52,044 of PDFs of published Elsevier papers. 629 00:39:52,068 --> 00:39:57,968 So, why did they only target those small amount of papers and just those two researchers? 630 00:39:58,792 --> 00:40:02,592 I don’t know this for sure, but I suspect it's because they were testing the waters. 631 00:40:02,616 --> 00:40:05,816 Nothing is preventing Elsevier from doing a web crawl, 632 00:40:05,840 --> 00:40:10,040 finding all the published PDFs, issuing massive take-down notices 633 00:40:10,064 --> 00:40:14,064 to everybody who is violating their copyright agreement, but they don’t do that. 634 00:40:14,088 --> 00:40:17,088 They do that, because I think they're trying to tread softly. 635 00:40:17,112 --> 00:40:21,112 They don't want to create a wave of anger that will completely 636 00:40:21,136 --> 00:40:23,636 remove the source of free labor that they depend on. 637 00:40:23,660 --> 00:40:29,460 So, critically, as it happened, I was grateful to Princeton 638 00:40:29,484 --> 00:40:34,084 for pushing back against them, and eventually they rescinded the take-down notice. 639 00:40:34,108 --> 00:40:39,408 And so I think that they have a sort of taste of what it would mean 640 00:40:39,432 --> 00:40:43,932 to really go up against the body of scientists as a whole. 641 00:40:44,356 --> 00:40:49,856 The way that Elsevier thinks as an organization is just antithetical 642 00:40:49,880 --> 00:40:55,880 to how I think a lot of academics think about what it is that they do. 643 00:40:55,904 --> 00:40:59,904 We sent Freedom of Information requests to every University in the UK. 644 00:40:59,928 --> 00:41:07,128 So, in 2016, Elsevier received 42 million pounds from UK Universities. 645 00:41:07,952 --> 00:41:11,152 The next biggest publisher was Wiley; now it's at 19 million. 646 00:41:11,176 --> 00:41:14,976 Elsevier, Wiley, Springer, Taylor and Francis, and Sage, 647 00:41:15,000 --> 00:41:19,500 between them they take about half of the money, and the rest is spread out. 648 00:41:20,024 --> 00:41:27,224 Elsevier in particular are a big lobbyist. In the European Union and in Washington as well. 649 00:41:27,248 --> 00:41:30,248 They employ a lot of staff that are basically full-time lobbyists. 650 00:41:30,272 --> 00:41:34,572 They have regular meetings with governments around the world 651 00:41:34,596 --> 00:41:37,096 in order to get across their point of view. 652 00:41:37,320 --> 00:41:41,820 There is some notion that publishers have 653 00:41:41,844 --> 00:41:49,244 that publishing has to be very expensive and that publishing requires publicists 654 00:41:49,368 --> 00:41:55,268 and copy editors, PR agents, managing editors, and so on. 655 00:41:55,792 --> 00:41:59,292 So many academic institutions, to cope with the burdensome costs, 656 00:41:59,316 --> 00:42:02,916 have elected to buy research journals in a big-deal format, 657 00:42:02,940 --> 00:42:04,940 as opposed to specific journal titles. 658 00:42:05,864 --> 00:42:09,364 {\an3}Each institution, for the most part negotiates, 659 00:42:09,388 --> 00:42:11,488 {\an3}you know, with each publisher for access 660 00:42:11,512 --> 00:42:15,212 {\an3}to generally that publisher's entire corpus of research 661 00:42:15,312 --> 00:42:17,912 or a large portion of it in what's called a big deal. 662 00:42:18,336 --> 00:42:19,636 {\an1}So, the subscription packages 663 00:42:19,670 --> 00:42:21,670 {\an1}which most libraries are involved in, 664 00:42:21,760 --> 00:42:23,960 {\an1}because we can save more money, 665 00:42:23,961 --> 00:42:26,661 {\an1}are definitely like cable subscriptions. 666 00:42:26,684 --> 00:42:30,384 You get a lot of content; you may not like always like all the programming. 667 00:42:30,408 --> 00:42:33,508 But if you wanna pay just for individuals titles, 668 00:42:33,532 --> 00:42:36,532 the price goes up exponentially, and you can’t afford it. 669 00:42:36,556 --> 00:42:40,556 So we're stuck in contracts with content that we may or may not need 670 00:42:40,580 --> 00:42:42,780 to try to keep the price down. 671 00:42:42,804 --> 00:42:46,804 However, they can remove content from the package without notice. 672 00:42:46,828 --> 00:42:50,628 So, if a publisher decides that they don’t want a vendor to have 673 00:42:50,652 --> 00:42:55,352 a certain piece of content in their package anymore, it can be removed immediately. 674 00:42:55,376 --> 00:42:57,976 That does not mean that you can cancel the contract; 675 00:42:58,000 --> 00:43:01,300 that just means that you no longer have access, and we have no control over that. 676 00:43:01,324 --> 00:43:07,324 Although most institutional access to current research operates like cable subscriptions, 677 00:43:07,348 --> 00:43:10,648 we found one library that has stood its tangible ground. 678 00:43:10,672 --> 00:43:18,372 What we had to find was a reason for us to be valuable to the research community. 679 00:43:18,396 --> 00:43:21,396 How could we add value to this proposition, 680 00:43:21,420 --> 00:43:24,420 even though we cannot support 681 00:43:24,544 --> 00:43:26,544 {\an3}the rising cost of electronic publications? 682 00:43:27,244 --> 00:43:29,144 {\an3}And we realized that we could that 683 00:43:29,200 --> 00:43:31,100 {\an3}by remaining a print-based library. 684 00:43:31,168 --> 00:43:33,468 - You can’t have a plug pulled on by tangible journals. 685 00:43:33,492 --> 00:43:35,492 - No, we can’t. We can’t. 686 00:43:35,516 --> 00:43:40,416 And if the power fails, you know, we still have access to content by flashlight. 687 00:43:41,040 --> 00:43:45,840 You don't need a login or an institutional affiliation to use our library. 688 00:43:45,864 --> 00:43:50,764 We are open to the public; even though we are privately funded, we are publicly available. 689 00:43:51,688 --> 00:43:53,688 You don’t need a login; anybody can access it. 690 00:43:53,712 --> 00:43:57,712 In the modern world, all the sudden, print-based seems pretty forward leaning. 691 00:43:57,736 --> 00:44:03,136 Maybe half of our problem was getting roped into digital negotiations in the first place. 692 00:44:03,660 --> 00:44:11,460 So, imagine a market for cable television where you don't know and you can't find out 693 00:44:11,500 --> 00:44:14,900 what your next door neighbor is paying for the same package that you have. 694 00:44:14,924 --> 00:44:17,224 - "How much are you paying for HBO?" - "I can't tell you, 695 00:44:17,248 --> 00:44:23,048 I signed a non-disclosure with Comcast." Libraries, universities do that all the time. 696 00:44:23,072 --> 00:44:27,572 Commercial publishers can capture all of what's called the consumer surplus. 697 00:44:27,596 --> 00:44:32,196 They don't need to pick up a price point that maximizes their revenue 698 00:44:32,220 --> 00:44:33,920 or profit across the entire market. 699 00:44:33,944 --> 00:44:37,944 They can negotiate that price point with every single institution. 700 00:44:38,800 --> 00:44:41,800 And that's important, right, because it's like, if you were buying healthcare 701 00:44:41,824 --> 00:44:47,624 and the doctor could look at your financials, and be like, "Ah well, if you want this treatment," 702 00:44:47,648 --> 00:44:51,648 and, you know, they know you're a millionaire, "then it costs, you know, 500.000 dollars." 703 00:44:51,972 --> 00:44:54,572 Whereas if you are somebody who does not have as much money, 704 00:44:54,596 --> 00:44:57,396 they can charge less, but still make a good return. 705 00:44:57,420 --> 00:45:01,420 I feel like, in many ways, that's sort of how the publishing market functions, right. 706 00:45:01,444 --> 00:45:04,844 The publishers can look at the endowment, how wealthy an institution is, 707 00:45:04,868 --> 00:45:07,868 how much they've paid over, you know, previous decades, 708 00:45:07,892 --> 00:45:10,792 and then charge right up to the level that they think is possible. 709 00:45:11,116 --> 00:45:13,716 {\an3}There is lot of choice in here for libraries. 710 00:45:13,717 --> 00:45:15,817 {\an3}Libraries don't have to sign those contracts. 711 00:45:15,840 --> 00:45:20,040 And public universities, like the University of Michigan have made 712 00:45:20,064 --> 00:45:23,664 a point of being much more transparent about what we pay for things. 713 00:45:23,788 --> 00:45:26,588 And the Big Ten Academic Alliance, of which we're a part, 714 00:45:26,612 --> 00:45:29,812 does a lot of transparent work with each other. 715 00:45:30,336 --> 00:45:36,636 So, I set off to test the Big Ten's transparency. Unfortunately, I was met with more of the same. 716 00:45:38,560 --> 00:45:42,560 I always sympathize with the librarians who rail against Elsevier, 717 00:45:42,584 --> 00:45:47,584 but my response always to them is "Cancel." You don’t cancel. 718 00:45:47,608 --> 00:45:50,708 "We can't cancel." You can cancel, but you have to make that choice, 719 00:45:50,732 --> 00:45:53,632 and nobody does, so they keep going strong. 720 00:45:54,456 --> 00:45:55,756 {\an1}Yeah, and I think that just, you know, 721 00:45:55,757 --> 00:45:57,257 {\an1}that's all the process of negotiation, 722 00:45:57,580 --> 00:46:00,580 {\an1}it is a traditional factor 723 00:46:00,581 --> 00:46:02,581 {\an1}of collections work in libraries, 724 00:46:02,604 --> 00:46:08,504 and there is a lot of issues with that. But, it’s part of a negotiation type of thing. 725 00:46:08,528 --> 00:46:11,128 And I don’t see that changing at all because... 726 00:46:11,152 --> 00:46:14,252 - Could a university, like Rutgers, tell somebody what they paid for it? 727 00:46:14,376 --> 00:46:18,176 - No, we wouldn't. No. - Because you’re contractually bound not to? 728 00:46:18,200 --> 00:46:22,200 - Yeah, I mean, this is the way it works. So, again, this is not up to me to comment on 729 00:46:22,224 --> 00:46:25,224 that particular aspect, but it is the way it works, 730 00:46:25,248 --> 00:46:29,048 and it's the way it works with all publishers. Not the ones that you hear about. 731 00:46:29,072 --> 00:46:34,972 But it's, you know, I don’t know what I could compare it to, but it's how it works, 732 00:46:35,096 --> 00:46:38,896 so I don’t think there is going to be a change in that any time soon. 733 00:46:39,720 --> 00:46:43,620 You know, I understand why a library wants to get a competitive advantage, 734 00:46:43,644 --> 00:46:48,544 wants to demonstrate that they are getting an economic benefit, 735 00:46:48,568 --> 00:46:50,568 getting a larger group of content. 736 00:46:50,792 --> 00:46:54,792 And institutional libraries are very different from each other, 737 00:46:54,816 --> 00:46:58,816 and some have to really demonstrate different sorts of value, 738 00:46:58,840 --> 00:47:01,840 but it is a choice. Libraries don't have to sign confidentiality clauses. 739 00:47:02,164 --> 00:47:07,964 It's often done in return for what looks like a competitive advantage 740 00:47:08,588 --> 00:47:11,888 in the short term, but in the long term, it's not a competitive advantage. 741 00:47:11,912 --> 00:47:16,112 It reduces price transparency and increases the risk of paying more, 742 00:47:16,136 --> 00:47:18,136 as well as potentially paying less. 743 00:47:18,160 --> 00:47:22,960 It's fractally secret, right? Everything’s a trade secret at every level. 744 00:47:22,984 --> 00:47:27,884 How much this cost, who paid what, what the terms were. And that's on purpose. 745 00:47:28,208 --> 00:47:33,108 It prevents collective bargaining, right? And all these things essentially maintain 746 00:47:33,132 --> 00:47:35,732 a really radically unfair market. 747 00:47:36,256 --> 00:47:39,256 There are some people who believe that there's enough money 748 00:47:39,480 --> 00:47:43,780 right now in scholarly publishing that it just has to be moved around; 749 00:47:43,904 --> 00:47:50,904 we don’t need to find more money. We just need to change the way it's in the system. 750 00:47:50,928 --> 00:47:54,928 There has been a growing collective of journals that find it advantageous 751 00:47:54,952 --> 00:47:56,952 to flip away from the for-profit paradigm. 752 00:47:57,676 --> 00:47:59,676 {\an1}So, in the case of Lingua/Glossa, 753 00:47:59,770 --> 00:48:01,470 {\an1}what happened is that that community 754 00:48:01,500 --> 00:48:03,500 {\an1}of researchers decided that it was enough and then 755 00:48:03,624 --> 00:48:07,024 the editorial board all resigned. And then started another journal 756 00:48:07,348 --> 00:48:11,148 on a non-for-profit platform, Open Access, et cetera. 757 00:48:11,172 --> 00:48:16,072 There's not many cases of moves like that, but what this example shows is that 758 00:48:16,096 --> 00:48:20,096 it can, indeed, work. So the entire community, or the leaders of that community 759 00:48:20,120 --> 00:48:24,720 -because that's what basically an editorial board is- leaders of that community 760 00:48:24,744 --> 00:48:27,744 decided to resign collectively; everyone on the board resigned 761 00:48:27,768 --> 00:48:33,768 and then started a new journal with exactly the same focus and, in a way, 762 00:48:33,792 --> 00:48:38,792 the exact same quality, because what gives the quality of a journal? 763 00:48:38,816 --> 00:48:41,616 It's not the imprint of the publishers. It's actually the editorial chief 764 00:48:41,640 --> 00:48:45,640 and the editorial board, who make all of the scientific decisions. 765 00:48:46,264 --> 00:48:47,264 {\an1}My name is Johan Rooryck, 766 00:48:47,265 --> 00:48:49,065 {\an1}I am a professor of French Linguistics 767 00:48:49,088 --> 00:48:50,088 {\an1}at Leiden University. 768 00:48:50,890 --> 00:48:55,090 {\an1}And I am also an editor of a journal. 769 00:48:55,212 --> 00:48:59,212 First, I was for 16 years the editor of Lingua at Elsevier. 770 00:48:59,236 --> 00:49:06,536 In 2015, we decided to leave Elsevier and to found an Open Access journal called Glossa, 771 00:49:06,560 --> 00:49:11,560 basically just the Greek translation of the Latin name to show the continuity. 772 00:49:11,684 --> 00:49:18,384 So, the organization of Lingua was, like, we had five editors total, so a small editorial team. 773 00:49:18,708 --> 00:49:21,208 Four associate editors; me as the executive editor. 774 00:49:21,232 --> 00:49:24,232 And then we had an editorial board of about 30 people. 775 00:49:24,256 --> 00:49:27,556 I had prepared all of this two years ahead of time, 776 00:49:27,580 --> 00:49:31,580 so, I mean, Elsevier knew nothing until we flipped. 777 00:49:31,604 --> 00:49:36,604 So, for two years, between 2013-2015, I had already talked to a number of people 778 00:49:36,628 --> 00:49:41,428 on the editorial board, but, of course, everything under the radar. 779 00:49:41,452 --> 00:49:44,952 And I had already talked to all the members of my editorial team to say, 780 00:49:44,976 --> 00:49:49,876 "Look, I am busy preparing this. If we do this, are you with me 781 00:49:49,900 --> 00:49:52,500 or are you not with me, because I have to know. 782 00:49:52,524 --> 00:49:55,524 And because or we all do this together, or we don't." 783 00:49:55,848 --> 00:49:59,848 And so I all looked them in the eye, and they all said, 784 00:49:59,872 --> 00:50:02,672 yes, if you manage to do this, we do it. 785 00:50:02,996 --> 00:50:07,996 Elsevier's editorial body at Lingua shifting to the Open Access equivalent Glossa 786 00:50:08,020 --> 00:50:12,120 set a precedent of how a successful and respected journal could change 787 00:50:12,144 --> 00:50:15,844 its business model and yet maintain field-specific credibility, 788 00:50:16,168 --> 00:50:19,968 quality peer-review, and overall impact. 789 00:50:20,192 --> 00:50:24,392 We live in a culture that really prioritizes start-ups, innovation, and entrepreneurship. 790 00:50:24,416 --> 00:50:29,216 And the reality is that, right now, there is literally one company that can innovate 791 00:50:29,640 --> 00:50:31,640 on the scholarly literature, and that's Google. 792 00:50:32,064 --> 00:50:35,964 And that's, Google's great; I use Google for everything like most people, 793 00:50:35,988 --> 00:50:41,088 but I would kind of like it if there were a hundred companies competing for that. 794 00:50:41,112 --> 00:50:45,112 I would kind of like it if non-profits could compete with them and try to 795 00:50:45,136 --> 00:50:49,136 create alternatives that said, "You know what, maybe this shouldn't be a commercial product; 796 00:50:49,160 --> 00:50:50,160 it should be a utility." 797 00:50:49,984 --> 00:50:53,384 And that kind of competition isn't possible without Open Access. 798 00:50:53,408 --> 00:50:55,708 That kind of competition is baked into Open Access. 799 00:50:56,632 --> 00:50:59,732 And you see this from the large commercial publishers, 800 00:50:59,756 --> 00:51:02,756 you see them understanding that this is actually an important argument. 801 00:51:02,780 --> 00:51:08,680 They put like little drink straws in and dribble out little bits of content 802 00:51:08,704 --> 00:51:13,304 that you can do text mining on. We can make cars that can drive. 803 00:51:15,028 --> 00:51:17,728 You're telling me that we cannot process the literature better? 804 00:51:17,752 --> 00:51:22,552 If a car can drive itself because of the computational powers we have available, 805 00:51:22,576 --> 00:51:26,576 and there are more companies competing to make self-driving cars 806 00:51:26,600 --> 00:51:29,200 then there are to process the biomedical literature 807 00:51:29,224 --> 00:51:31,224 and help us decide what drug to take. 808 00:51:31,248 --> 00:51:34,248 That is a direct consequence of a lock-up of the literature. 809 00:51:34,272 --> 00:51:36,572 That is a fundamental fucking problem. 810 00:51:36,850 --> 00:51:41,750 We started advocating in Congress for taxpayer access to taxpayer-funded research outputs. 811 00:51:41,920 --> 00:51:45,920 The most common response we got in our initial Office visits was, 812 00:51:45,944 --> 00:51:49,044 "You mean the public doesn't already have access to this?" 813 00:51:49,168 --> 00:51:54,568 Like, there was a disbelief among policymakers. That this was, to them, 814 00:51:54,592 --> 00:51:57,492 the words 'no-brainer' comes to mind. 815 00:51:57,616 --> 00:51:59,616 {\an3}Researchers want their work to be read. 816 00:52:00,140 --> 00:52:02,440 {\an3}They want to advance discovery and innovation. 817 00:52:03,464 --> 00:52:05,664 {\an3}And while I spend a lot of time fighting over 818 00:52:05,850 --> 00:52:08,350 {\an3}why work should be open versus closed, 819 00:52:08,388 --> 00:52:13,688 at the end, the real case is, do we want innovation, or do we not want innovation? 820 00:52:14,012 --> 00:52:18,812 And I think there is an obvious case for openness to unlock innovation. 821 00:52:19,036 --> 00:52:28,036 We're seeing a lot of very inventive resistance to this from some of the incumbent publishers. 822 00:52:28,360 --> 00:52:32,460 But I think there's also a generational factor here. 823 00:52:32,484 --> 00:52:38,384 I think the younger generation of scientists, of students, of academics, 824 00:52:38,408 --> 00:52:42,808 just the old model doesn't make sense anymore. 825 00:52:43,132 --> 00:52:48,132 The public should be ashamed for allowing a model like that to exist. 826 00:52:48,156 --> 00:52:55,356 We have, today, a set of tools to share knowledge, including academic research, 827 00:52:55,380 --> 00:52:58,030 in a way that we couldn't 20 years ago. 828 00:52:58,050 --> 00:53:02,050 You know, I'm seeing in our engagement with the academic sector, 829 00:53:02,074 --> 00:53:06,174 and by that, I'm referring specifically to our grantees, 830 00:53:06,198 --> 00:53:10,398 so we make grants to academic institutions, and it's then the academics 831 00:53:10,422 --> 00:53:12,322 that work there that do the work. 832 00:53:12,346 --> 00:53:18,746 There's a much stronger appreciation for the role of Open Access to the results of their research. 833 00:53:18,970 --> 00:53:22,970 You know, they see it as being something that is a benefit to them 834 00:53:22,994 --> 00:53:27,394 to be able to have access to information, data, and so forth 835 00:53:27,418 --> 00:53:30,818 that's being generated by others, and so there's much more comfort 836 00:53:30,842 --> 00:53:35,642 with this notion of information and data being open and accessible. 837 00:53:36,066 --> 00:53:38,266 {\an1}I'm never sure of the right solution. 838 00:53:38,590 --> 00:53:40,890 {\an1}Actually, when I talk to publishers,I think, 839 00:53:40,900 --> 00:53:43,900 {\an1} "Can I do this? Or can't I do this?" 840 00:53:44,314 --> 00:53:49,414 You know, there are so many questions about copyright; 841 00:53:49,438 --> 00:53:53,238 there are so many questions about intellectual property; 842 00:53:53,262 --> 00:53:58,062 there are so many questions about what individual authors can and can’t do 843 00:53:58,086 --> 00:54:02,086 if they decide to go and publish with a particular journal. 844 00:54:02,110 --> 00:54:08,110 It just feels like there's so many questions with each interaction. 845 00:54:08,334 --> 00:54:12,334 One outlet that has streamlined scholarship is that of Sci-Hub, 846 00:54:12,358 --> 00:54:16,358 which continues to connect individuals directly with the scholarship they need, 847 00:54:16,382 --> 00:54:19,382 when they need it, for free. 848 00:54:20,806 --> 00:54:23,606 {\an3}You know, those of us who work in scholarly communications 849 00:54:23,707 --> 00:54:28,130 {\an3}writ large, right, really have to look at Sci-Hub 850 00:54:28,254 --> 00:54:31,454 {\an3}as a sort of a poke in the side that says, 851 00:54:31,554 --> 00:54:32,354 {\an3}"Do better." 852 00:54:32,378 --> 00:54:37,478 We need to look to Sci-Hub and say, "What is it that we can be doing 853 00:54:37,502 --> 00:54:40,502 differently about the infrastructure that we've developed 854 00:54:40,526 --> 00:54:44,926 to distribute journal articles, to distribute scholarship?" 855 00:54:44,950 --> 00:54:48,950 Because Sci-Hub cracked the code, right? And they did it fairly easily. 856 00:54:48,974 --> 00:54:52,874 And I think that we need to look at what's happening with Sci-Hub, 857 00:54:52,898 --> 00:54:56,298 how it evolved, who's using it, who's accessing it, 858 00:54:56,322 --> 00:55:01,322 and let it be a lesson to us for what we should be doing differently. 859 00:55:46,470 --> 00:55:52,670 People use websites like Sci-Hub, considered the pirate of academic publishing. 860 00:55:52,694 --> 00:55:55,294 It's like the Napster of academic publishing. 861 00:55:55,918 --> 00:56:00,518 I know that they've been in legal battles with Elsevier who shut them down, 862 00:56:00,542 --> 00:56:04,542 they just open up in a different website. It's still up and running and more popular than ever. 863 00:56:04,566 --> 00:56:09,766 So, if I had to give advice to graduate students, or people not affiliated with institutions 864 00:56:09,790 --> 00:56:13,090 that provide access to a lot of these journals, Sci-Hub is a great resource, 865 00:56:13,114 --> 00:56:16,714 it provides it for free. A lot of people don’t feel guilty about using these resources 866 00:56:16,738 --> 00:56:20,738 just like when Napster came out, because the industry at present is making too much 867 00:56:20,762 --> 00:56:24,762 off of the people who are giving of themselves and doing great research, 868 00:56:24,786 --> 00:56:28,786 and they're being taken advantage of. So, to take advantage of publishers 869 00:56:28,810 --> 00:56:34,210 and get articles for free that are actually being used to educate or to develop things 870 00:56:34,234 --> 00:56:36,534 that are used for the public good, it's a trade off that a lot of people 871 00:56:36,758 --> 00:56:38,358 are willing to make. 872 00:56:38,382 --> 00:56:40,382 And I am not completely against it. 873 00:57:06,060 --> 00:57:10,060 You know, I like those acts of what I would consider civil disobedience. 874 00:57:10,084 --> 00:57:14,784 I think they're important. I think they're a moment when we can, 875 00:57:14,808 --> 00:57:17,208 should have open discussion around them, 876 00:57:17,432 --> 00:57:23,132 and I fear that the openness of the discussion is there's no nuance at all. 877 00:57:23,156 --> 00:57:27,756 It is either, as we've heard, Sci-Hub equals evil. Like, it just has to. 878 00:57:27,780 --> 00:57:34,080 Sci-hub basically is illegal. It is a totally criminal activity, 879 00:57:34,104 --> 00:57:40,304 and why anybody thinks it’s appropriate to take somebody else’s intellectual property 880 00:57:40,528 --> 00:57:43,528 and just steal it basically? 881 00:57:44,552 --> 00:57:45,552 That bothers me. 882 00:57:45,576 --> 00:57:47,576 It's not only about people who don’t have access. 883 00:57:47,600 --> 00:57:52,500 It's even being used by people in institutions that have full access, 884 00:57:52,524 --> 00:57:55,624 because it works in a very simple and efficient way. 885 00:57:55,648 --> 00:58:00,948 What Sci-Hub shows is the level of frustration amongst many academics 886 00:58:00,972 --> 00:58:03,972 about the number of times they encounter a paywall. 887 00:58:32,960 --> 00:58:36,660 I just feel like we're in the middle, we're in this interstitial period, 888 00:58:36,684 --> 00:58:39,284 and everyone wants it to be done as opposed to just saying, 889 00:58:39,308 --> 00:58:42,308 "You know what? None of us really has a clue of what's going to happen 890 00:58:42,332 --> 00:58:43,832 ιn the next 15-20 years." 891 00:58:44,956 --> 00:58:49,056 All we know is that we're at the edge of falling off the cliff 892 00:58:49,080 --> 00:58:52,080 that music fell off of with Napster. That's what Sci-Hub shows me. 893 00:58:53,004 --> 00:58:57,004 Τhere would not be a demand for Sci-Hub if we had been successful 894 00:58:57,028 --> 00:59:01,328 or if the publishing industry had been successful, right? 895 00:59:01,552 --> 00:59:06,552 Arguably, what we did was to create the conditions, right, on both sides, 896 00:59:06,576 --> 00:59:08,676 us and the publishing industry that led to this moment. 897 00:59:08,700 --> 00:59:13,500 And, so, you know, now that you see the potential of a system 898 00:59:13,524 --> 00:59:19,124 that lets you find any paper. I've been using Sci-hub to collect my dad's papers, right. 899 00:59:19,148 --> 00:59:24,048 My dad died earlier this year, he was a Nobel laureate for his work on climate change. 900 00:59:24,072 --> 00:59:28,572 I've tried to build an archive of all his papers so I could give it to my son, right. 901 00:59:28,596 --> 00:59:32,596 Can't do it! Price would be in the tens of thousands of dollars. 902 00:59:32,620 --> 00:59:39,620 Right. I'm not the only person who needs papers. I'm not the only person who's doing it this way. 903 00:59:39,844 --> 00:59:43,344 I'm not trying to redistribute these things, right. 904 00:59:43,368 --> 00:59:48,368 I am literally printing them out into a book. Then I’m gonna just staple it for my son, right? 905 00:59:48,392 --> 00:59:52,392 So he knows his grand-dad, what his grand-dad did, because he won’t remember it. 906 00:59:52,616 --> 00:59:56,616 That's a market failure. That’s a tremendous market failure. 907 00:59:57,840 --> 00:59:59,540 Priorities are going to change. 908 00:59:59,564 --> 01:00:06,564 And I believe that Elsevier is a business full of smart people, who want discovery to happen, 909 01:00:06,588 --> 01:00:10,588 but don’t have a better idea on how to make money in the middle. 910 01:00:10,612 --> 01:00:16,612 And, unfortunately for them, the internet is the story of breaking down gatekeepers. 911 01:00:17,036 --> 01:00:26,836 They're the gatekeeper, standing between, in some cases, research and discovery. 912 01:01:00,900 --> 01:01:07,400 If someone's research is behind a paywall, and it stops me from doing research 913 01:01:07,424 --> 01:01:11,924 in that field in my lifetime, how many more lifetimes do we have to wait 914 01:01:11,948 --> 01:01:14,948 for somebody else to be able to take that evolutionary step? 915 01:01:14,972 --> 01:01:20,972 Sometimes, innovation is the right person in the right place at the right time, 916 01:01:20,996 --> 01:01:25,196 and all a paywall does is ensure that it's a lot less likely that the right person 917 01:01:25,220 --> 01:01:29,220 is going to be in the right place at the right time to get something done. 918 01:02:18,140 --> 01:02:22,140 Transcript: Elena Milova, Joshua Conway, anonymous lifespan.io member 919 01:02:22,164 --> 01:02:25,164 Synchronization: Giannis Tsakonas