1 00:00:00,784 --> 00:00:03,084 (music "Forget Me Not", by Baulander) 2 00:00:10,188 --> 00:00:11,858 I want to suggest you 3 00:00:11,858 --> 00:00:13,260 to allow ourselves 4 00:00:13,289 --> 00:00:14,959 to LEARN to RELEARN. 5 00:00:16,010 --> 00:00:17,017 Basically three points 6 00:00:17,017 --> 00:00:19,536 will lead my speech. 7 00:00:20,087 --> 00:00:21,897 Fear, brain ... 8 00:00:22,278 --> 00:00:23,558 and creativity. 9 00:00:25,477 --> 00:00:27,373 And... about fear, 10 00:00:27,373 --> 00:00:29,053 that can be awakened 11 00:00:29,063 --> 00:00:30,781 through different processes... 12 00:00:31,122 --> 00:00:33,332 I want to focus on a specific: 13 00:00:34,572 --> 00:00:37,332 Fear, according to Dean Burnett, 14 00:00:37,660 --> 00:00:39,670 is generated by our brain, 15 00:00:40,131 --> 00:00:43,201 that even after millions of years of evolution, 16 00:00:43,747 --> 00:00:47,342 it still has as its main purpose 17 00:00:47,342 --> 00:00:49,183 our survival. 18 00:00:49,583 --> 00:00:53,339 But it acts as we were still living in the old times. 19 00:00:53,985 --> 00:00:56,947 And..., for this primal part of our brain, 20 00:00:57,248 --> 00:01:01,658 if there is something crucial for our survival, 21 00:01:01,994 --> 00:01:04,774 is that we are part of a group, 22 00:01:05,347 --> 00:01:06,167 in other words, 23 00:01:06,167 --> 00:01:10,225 one of the most common fears that our brain awakes on us 24 00:01:10,427 --> 00:01:13,237 is the fear to be secluded from social groups. 25 00:01:13,396 --> 00:01:15,626 To be left behind. 26 00:01:15,700 --> 00:01:19,170 Which millions of years ago, would mean death. 27 00:01:20,357 --> 00:01:24,297 And to be still really connected to those times, 28 00:01:24,310 --> 00:01:27,180 the brain gets into an alert state. 29 00:01:27,512 --> 00:01:31,022 Whenever it thinks there's any risk .. 30 00:01:31,171 --> 00:01:33,061 (echo) of us to be rejected. 31 00:01:33,626 --> 00:01:37,706 Burnett also explains that even when facing imaginary dangers 32 00:01:37,711 --> 00:01:41,481 our brain activates a tool that stimulates us to whether 33 00:01:41,630 --> 00:01:43,300 RUN AWAY or FIGHT. 34 00:01:44,780 --> 00:01:48,970 Escaping, which is easy to be perceived in situations such as 35 00:01:49,230 --> 00:01:51,970 when we think of vanishing, 36 00:01:52,086 --> 00:01:54,596 of hiding ourselves, faking we are sick. 37 00:01:55,833 --> 00:01:59,127 You spectators, do you remember any situation... 38 00:01:59,147 --> 00:02:01,496 that has taken you out of your comfort zone? 39 00:02:01,496 --> 00:02:04,581 That has demanded you to do something different 40 00:02:04,581 --> 00:02:07,133 that made you feel afraid? 41 00:02:08,005 --> 00:02:11,245 It can be something simple, as a public speech, 42 00:02:11,245 --> 00:02:12,541 to ask for earnings raise, 43 00:02:12,619 --> 00:02:15,681 to get your driver's license, 44 00:02:15,868 --> 00:02:18,002 or to make the decision 45 00:02:18,002 --> 00:02:21,832 to start chatting with someone that you had a crush on... 46 00:02:24,272 --> 00:02:26,752 I always keep thinking to myself 47 00:02:26,983 --> 00:02:28,563 (echo) "What if they laugh at me"? 48 00:02:28,595 --> 00:02:30,745 (echo) "What if I forget everything"? 49 00:02:31,203 --> 00:02:32,429 The fact is 50 00:02:32,429 --> 00:02:35,957 I also suffer from the fear of being secluded by the group 51 00:02:36,137 --> 00:02:39,807 And it makes me afraid to make mistakes, to be rejected... 52 00:02:39,963 --> 00:02:41,663 afraid of criticism. 53 00:02:42,135 --> 00:02:44,785 A fear that is better known as shyness. 54 00:02:44,932 --> 00:02:49,382 Now, imagine me being a College teacher, 55 00:02:49,526 --> 00:02:53,526 teaching majors such as Design, Photography, Advertising and Marketing. 56 00:02:54,287 --> 00:02:56,437 Delivering lectures, workshops. 57 00:02:56,437 --> 00:02:58,475 I have already heard several times: 58 00:02:58,548 --> 00:03:00,378 (echo) "No way you are shy"! 59 00:03:00,487 --> 00:03:02,377 But I am. 60 00:03:02,768 --> 00:03:04,838 Well, between to FIGHT or to RUN AWAY, 61 00:03:05,365 --> 00:03:07,635 my choice was to take the risk. 62 00:03:08,453 --> 00:03:11,173 I believe that if I had not chosen this path 63 00:03:11,306 --> 00:03:14,286 I would have spent the rest of my life asking myself : 64 00:03:15,271 --> 00:03:18,331 "What if I had left Accountancy?" 65 00:03:18,518 --> 00:03:20,348 "Had been an intern at 26" 66 00:03:20,496 --> 00:03:23,216 "Had asked my boss to be the art director" 67 00:03:23,452 --> 00:03:25,172 "Was admitted in College at 32" 68 00:03:25,562 --> 00:03:28,672 "Would have taken the chances as a creative director" 69 00:03:28,696 --> 00:03:30,376 "Gotten into a partnership" 70 00:03:30,410 --> 00:03:32,070 "Being a teacher at 40" 71 00:03:33,068 --> 00:03:34,628 "Finished my Masters degree" 72 00:03:34,853 --> 00:03:38,863 (echo) "What if I accepted to lecture at TEDx?" 73 00:03:40,587 --> 00:03:43,267 Maybe it doesn't look like... but it's not easy to me. 74 00:03:43,331 --> 00:03:45,466 I am always trembling my legs out, 75 00:03:45,545 --> 00:03:46,985 my will is to run away, 76 00:03:47,125 --> 00:03:48,755 My heart beats like crazy. 77 00:03:49,068 --> 00:03:50,198 It's just that... 78 00:03:50,730 --> 00:03:52,460 life teaches you along the way. 79 00:03:53,322 --> 00:03:55,742 And when we face our fears 80 00:03:55,742 --> 00:03:57,991 we realize that 81 00:03:57,991 --> 00:04:00,105 it's not possible to terminate them. 82 00:04:00,343 --> 00:04:04,439 Fear is inside the packet of being human 83 00:04:05,120 --> 00:04:07,660 And many times, due to this fear 84 00:04:07,687 --> 00:04:11,237 we prefer to keep enduring things that are no good for us 85 00:04:11,261 --> 00:04:12,651 for a long time. 86 00:04:13,623 --> 00:04:16,063 We keep waiting for things to get better, 87 00:04:16,705 --> 00:04:20,155 but it only happens because our brain 88 00:04:20,361 --> 00:04:22,561 has the ability to adapt. 89 00:04:23,041 --> 00:04:25,304 And that´s why, when we are... 90 00:04:25,469 --> 00:04:27,999 outside of the situation, we ask ourselves: 91 00:04:28,018 --> 00:04:30,637 (echo) "How come someone tolerate that much?" 92 00:04:32,661 --> 00:04:34,321 For better understanding 93 00:04:34,368 --> 00:04:35,848 read this text: 94 00:04:35,932 --> 00:04:37,312 Notice that in the beginning 95 00:04:37,312 --> 00:04:39,940 It takes some time 96 00:04:39,940 --> 00:04:41,540 to understand the code. 97 00:04:41,253 --> 00:04:43,173 But the brain adapts itself 98 00:04:43,728 --> 00:04:45,598 and starts reading faster. 99 00:04:46,901 --> 00:04:49,241 I believe that its important to understand better 100 00:04:49,241 --> 00:04:51,168 how our fear shows itself on us. 101 00:04:51,168 --> 00:04:54,370 And that can help us to learn how to negociate... 102 00:04:54,452 --> 00:04:56,732 And to show ourselves 103 00:04:56,861 --> 00:04:59,201 another version of the situation. 104 00:04:59,367 --> 00:05:03,245 Much more positive than the one created by our survival instinct. 105 00:05:03,451 --> 00:05:04,841 And we know, don't we? 106 00:05:04,961 --> 00:05:08,286 How good is our brain in convincing us... 107 00:05:08,286 --> 00:05:10,202 that there's a danger around the corner. 108 00:05:10,432 --> 00:05:13,207 It knows ourselves better than we do. 109 00:05:13,608 --> 00:05:16,994 Not to mention that, due to fear, 110 00:05:17,970 --> 00:05:21,210 It's harder for us to change our path. 111 00:05:21,727 --> 00:05:25,216 In his book "Future Shock", Alvin Toffler says 112 00:05:25,340 --> 00:05:28,150 the act of learning demands energy 113 00:05:28,150 --> 00:05:31,987 and to relearn demands even more energy. 114 00:05:32,100 --> 00:05:33,781 Because to relearn we 115 00:05:33,781 --> 00:05:37,321 must leave a lightened, sinalized path 116 00:05:37,551 --> 00:05:40,961 to take the chances into a detour that has no guarantee 117 00:05:40,961 --> 00:05:43,520 we are going to get somewhere. 118 00:05:43,520 --> 00:05:44,906 Reconsider. 119 00:05:44,906 --> 00:05:46,276 Relearn. 120 00:05:46,276 --> 00:05:47,601 Restate. 121 00:05:47,601 --> 00:05:49,516 (echo) "It's all about taking risks." 122 00:05:50,628 --> 00:05:54,108 When we have to face any sort of changes 123 00:05:54,108 --> 00:05:57,526 Our survival instinct won't be comfortable 124 00:05:57,778 --> 00:06:02,148 How many times a change of pace had bothered us? 125 00:06:02,948 --> 00:06:04,546 I'm not talking about: 126 00:06:04,546 --> 00:06:07,280 (echo) "Oh! I don't like monotony." 127 00:06:07,714 --> 00:06:11,540 I'm talking about things that take us out of our usual way. 128 00:06:11,323 --> 00:06:14,362 That take us out of what we are used to. 129 00:06:14,723 --> 00:06:19,193 Facts that demand us to do something in a very different way, 130 00:06:19,333 --> 00:06:20,173 even worst: 131 00:06:20,331 --> 00:06:22,468 that don't allow us to do whatever 132 00:06:22,468 --> 00:06:24,628 the way we've always done. 133 00:06:25,389 --> 00:06:27,879 This annoyance feeling 134 00:06:27,879 --> 00:06:30,118 also suits to comprehend something. 135 00:06:30,258 --> 00:06:31,363 Creativity, 136 00:06:31,363 --> 00:06:32,613 is so desired, 137 00:06:32,613 --> 00:06:33,623 admired, 138 00:06:33,623 --> 00:06:34,533 praised, 139 00:06:34,533 --> 00:06:35,263 but it also 140 00:06:35,263 --> 00:06:36,120 annoys. 141 00:06:36,141 --> 00:06:37,781 Creativity scares. 142 00:06:38,286 --> 00:06:42,975 Because it demands us the opening to learn 143 00:06:44,457 --> 00:06:47,279 And it's not about that creativity everybody takes 144 00:06:47,279 --> 00:06:49,419 because it won't change anything. 145 00:06:49,518 --> 00:06:51,368 I'm talking about the one that overpass 146 00:06:51,376 --> 00:06:52,261 questions, 147 00:06:52,261 --> 00:06:53,232 restates. 148 00:06:53,401 --> 00:06:54,331 The one innovative 149 00:06:54,444 --> 00:06:57,722 that develops different ways to do the things. 150 00:06:57,923 --> 00:07:01,233 Creativity that takes people of their comfort zone. 151 00:07:02,422 --> 00:07:05,292 Usually when a new idea actually comes up 152 00:07:05,292 --> 00:07:06,833 it suffers resistance. 153 00:07:06,853 --> 00:07:10,950 Even because it takes people out of their safe place, 154 00:07:10,950 --> 00:07:11,835 of the way they learned. 155 00:07:12,293 --> 00:07:15,199 And, due to our survival instinct, 156 00:07:15,199 --> 00:07:18,142 it afraids even who had the idea. 157 00:07:18,160 --> 00:07:19,500 It's because 158 00:07:19,567 --> 00:07:21,481 people rates us. 159 00:07:21,851 --> 00:07:23,491 The group judges us. 160 00:07:24,197 --> 00:07:26,517 (echo) "What they will think about me?" 161 00:07:27,560 --> 00:07:30,718 An example, that may be used to understand how do we feel 162 00:07:30,718 --> 00:07:33,997 when we are forced to change, it's this pandemic. 163 00:07:34,354 --> 00:07:36,834 Not getting into sensitive points, 164 00:07:36,944 --> 00:07:40,308 but observing some changes in our habits and manners. 165 00:07:40,462 --> 00:07:42,958 (echo) "It messed up our routine" 166 00:07:43,260 --> 00:07:45,270 We had to relearn, 167 00:07:45,516 --> 00:07:46,736 to adapt, 168 00:07:46,935 --> 00:07:49,670 to change our way to work, to dress, 169 00:07:49,670 --> 00:07:51,390 and to relate. 170 00:07:51,860 --> 00:07:54,898 Other day, a lady's grocery fell near me 171 00:07:54,905 --> 00:07:56,455 and I couldn't help. 172 00:07:56,825 --> 00:07:59,258 Because my kind gest 173 00:07:59,651 --> 00:08:03,710 it was to not overstep into her space. 174 00:08:04,246 --> 00:08:05,605 In this context, 175 00:08:06,330 --> 00:08:09,279 we are being forced to relearn many things. 176 00:08:09,456 --> 00:08:11,567 This will influence the way 177 00:08:11,567 --> 00:08:15,762 we consume, we feed, and relate with others, 178 00:08:15,762 --> 00:08:19,409 and how we deal with our health, with the environment. 179 00:08:19,880 --> 00:08:22,241 Folks, we are in the beginning of a new millenium! 180 00:08:22,327 --> 00:08:25,557 Which asks for open minded and creative people, 181 00:08:25,594 --> 00:08:26,724 that innovates! 182 00:08:26,996 --> 00:08:30,384 People that knows how to deal with the new issues, 183 00:08:30,416 --> 00:08:32,581 that brings new ideas. 184 00:08:32,781 --> 00:08:35,601 People who actually thinks out of the box. 185 00:08:35,860 --> 00:08:37,866 That thinks in a way 186 00:08:37,868 --> 00:08:41,393 to scare our primitive brain. 187 00:08:41,709 --> 00:08:44,434 Because radical changes bother. 188 00:08:44,615 --> 00:08:47,619 In this new millenium, according to Toffer, 189 00:08:47,750 --> 00:08:50,470 it's the knowledge to become more valuable... 190 00:08:50,492 --> 00:08:52,392 than a product or a service. 191 00:08:52,578 --> 00:08:56,728 As Creativity is already a crucial tool 192 00:08:56,728 --> 00:08:59,419 to face new challenges. 193 00:08:59,932 --> 00:09:03,162 But we are still very afraid. 194 00:09:03,453 --> 00:09:06,381 Becaus we don't know what is to come. 195 00:09:06,629 --> 00:09:08,109 However, nowadays, 196 00:09:08,109 --> 00:09:12,104 we've already got issues that demands us a behavior turn, 197 00:09:12,177 --> 00:09:14,855 and the comprehension of what is still named as 198 00:09:14,855 --> 00:09:16,604 ït was always like this 199 00:09:18,204 --> 00:09:20,898 200 00:09:21,178 --> 00:09:22,468 201 00:09:22,541 --> 00:09:25,115 202 00:09:25,285 --> 00:09:28,835 203 00:09:29,331 --> 00:09:30,341 204 00:09:30,408 --> 00:09:32,488 205 00:09:32,624 --> 00:09:34,164 206 00:09:35,530 --> 00:09:38,508 207 00:09:38,645 --> 00:09:41,145 208 00:09:41,215 --> 00:09:44,950 209 00:09:44,711 --> 00:09:48,222 210 00:09:48,307 --> 00:09:51,828 211 00:09:52,130 --> 00:09:54,360 212 00:09:54,424 --> 00:09:56,556 213 00:09:56,874 --> 00:10:01,562 214 00:10:01,872 --> 00:10:05,552 215 00:10:05,552 --> 00:10:09,254 216 00:10:09,254 --> 00:10:11,852 217 00:10:13,254 --> 00:10:16,440 218 00:10:16,630 --> 00:10:20,393 219 00:10:20,393 --> 00:10:23,530 220 00:10:23,850 --> 00:10:25,885 221 00:10:25,892 --> 00:10:27,892 222 00:10:28,450 --> 00:10:29,569 223 99:59:59,999 --> 99:59:59,999 224 99:59:59,999 --> 99:59:59,999 225 99:59:59,999 --> 99:59:59,999 226 99:59:59,999 --> 99:59:59,999