(music "Forget Me Not", by Baulander)
I want to suggest you
to allow ourselves
to LEARN to RELEARN.
Basically three points
will lead my speech.
Fear, brain ...
and creativity.
And... about fear,
that can be awakened
through different processes...
I want to focus on a specific:
Fear, according to Dean Burnett,
is generated by our brain,
that even after millions of years of evolution,
it still has as its main purpose
our survival.
But it acts as we were still living in the old times.
And..., for this primal part of our brain,
if there is something crucial for our survival,
is that we are part of a group,
in other words,
one of the most common fears that our brain awakes on us
is the fear to be secluded from social groups.
To be left behind.
Which millions of years ago, would mean death.
And to be still really connected to those times,
the brain gets into an alert state.
Whenever it thinks there's any risk ..
(echo) of us to be rejected.
Burnett also explains that even when facing imaginary dangers
our brain activates a tool that stimulates us to whether
RUN AWAY or FIGHT.
Escaping, which is easy to be perceived in situations such as
when we think of vanishing,
of hiding ourselves, faking we are sick.
You spectators, do you remember any situation...
that has taken you out of your comfort zone?
That has demanded you to do something different
that made you feel afraid?
It can be something simple, as a public speech,
to ask for earnings raise,
to get your driver's license,
or to make the decision
to start chatting with someone that you had a crush on...
I always keep thinking to myself
(echo) "What if they laugh at me"?
(echo) "What if I forget everything"?
The fact is
I also suffer from the fear of being secluded by the group
And it makes me afraid to make mistakes, to be rejected...
afraid of criticism.
A fear that is better known as shyness.
Now, imagine me being a College teacher,
teaching majors such as Design, Photography, Advertising and Marketing.
Delivering lectures, workshops.
I have already heard several times:
(echo) "No way you are shy"!
But I am.
Well, between to FIGHT or to RUN AWAY,
my choice was to take the risk.
I believe that if I had not chosen this path
I would have spent the rest of my life asking myself :
"What if I had left Accountancy?"
"Had been an intern at 26"
"Had asked my boss to be the art director"
"Was admitted in College at 32"
"Would have taken the chances as a creative director"
"Gotten into a partnership"
"Being a teacher at 40"
"Finished my Masters degree"
(echo) "What if I accepted to lecture at TEDx?"
Maybe it doesn't look like... but it's not easy to me.
I am always trembling my legs out,
my will is to run away,
My heart beats like crazy.
It's just that...
life teaches you along the way.
And when we face our fears
we realize that
it's not possible to terminate them.
Fear is inside the packet of being human
And many times, due to this fear
we prefer to keep enduring things that are no good for us
for a long time.
We keep waiting for things to get better,
but it only happens because our brain
has the ability to adapt.
And that´s why, when we are...
outside of the situation, we ask ourselves:
(echo) "How come someone tolerate that much?"
For better understanding
read this text:
Notice that in the beginning
It takes some time
to understand the code.
But the brain adapts itself
and starts reading faster.
I believe that its important to understand better
how our fear shows itself on us.
And that can help us to learn how to negociate...
And to show ourselves
another version of the situation.
Much more positive than the one created by our survival instinct.
And we know, don't we?
How good is our brain in convincing us...
that there's a danger around the corner.
It knows ourselves better than we do.
Not to mention that, due to fear,
It's harder for us to change our path.
In his book "Future Shock", Alvin Toffler says
the act of learning demands energy
and to relearn demands even more energy.
Because to relearn we
must leave a lightened, sinalized path
to take the chances into a detour that has no guarantee
we are going to get somewhere.
Reconsider.
Relearn.
Restate.
(echo) "It's all about taking risks."
When we have to face any sort of changes
Our survival instinct won't be comfortable
How many times a change of pace had bothered us?
I'm not talking about:
(echo) "Oh! I don't like monotony."
I'm talking about things that take us out of our usual way.
That take us out of what we are used to.
Facts that demand us to do something in a very different way,
even worst:
that don't allow us to do whatever
the way we've always done.
This annoyance feeling
also suits to comprehend something.
Creativity,
is so desired,
admired,
praised,
but it also
annoys.
Creativity scares.
Because it demands us the opening to learn
And it's not about that creativity everybody takes
because it won't change anything.
I'm talking about the one that overpass
questions,
restates.
The one innovative
that develops different ways to do the things.
Creativity that takes people of their comfort zone.
Usually when a new idea actually comes up
it suffers resistance.
Even because it takes people out of their safe place,
of the way they learned.
And, due to our survival instinct,
it afraids even who had the idea.
It's because
people rates us.
The group judges us.
(echo) "What they will think about me?"
An example, that may be used to understand how do we feel
when we are forced to change, it's this pandemic.
Not getting into sensitive points,
but observing some changes in our habits and manners.
(echo) "It messed up our routine"
We had to relearn,
to adapt,
to change our way to work, to dress,
and to relate.
Other day, a lady's grocery fell near me
and I couldn't help.
Because my kind gest
it was to not overstep into her space.
In this context,
we are being forced to relearn many things.
This will influence the way
we consume, we feed, and relate with others,
and how we deal with our health, with the environment.
Folks, we are in the beginning of a new millenium!
Which asks for open minded and creative people,
that innovates!
People that knows how to deal with the new issues,
that brings new ideas.
People who actually thinks out of the box.
That thinks in a way
to scare our primitive brain.
Because radical changes bother.
In this new millenium, according to Toffer,
it's the knowledge to become more valuable...
than a product or a service.
As Creativity is already a crucial tool
to face new challenges.
But we are still very afraid.
Becaus we don't know what is to come.
However, nowadays,
we've already got issues that demands us a behavior turn,
and the comprehension of what is still named as
ït was always like this